CN104182471B - The determination method, apparatus and terminal of user interest point - Google Patents
The determination method, apparatus and terminal of user interest point Download PDFInfo
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- CN104182471B CN104182471B CN201410366052.0A CN201410366052A CN104182471B CN 104182471 B CN104182471 B CN 104182471B CN 201410366052 A CN201410366052 A CN 201410366052A CN 104182471 B CN104182471 B CN 104182471B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
Abstract
Determination method, apparatus and terminal of the disclosure on a kind of user interest point.This method includes：Potential point of interest of the user based on current site is determined according to the current site that user accesses；It is defined as the increased default score value of potential point of interest；Obtain the interest point list of the reference point of interest for including user and each reference score value with reference to point of interest；Interest point list, the interest point list after being updated are updated according to for the increased default score value of potential point of interest；Each current score values with reference to point of interest in the interest point list after renewal determine the point of interest of user.The disclosure is by determining the potential point of interest based on current site, and after the increased default score value of potential point of interest is defined as, update interest point list, point of interest is determined according to each current score values with reference to point of interest after renewal, because each current site that can be accessed according to user updates the score value of each potential point of interest in interest point list, accordingly, it is determined that point of interest it is more comprehensive and more accurate.
Description
Technical field
This disclosure relates to Internet technical field, the determination method, apparatus and terminal of more particularly to a kind of user interest point.
Background technology
With developing rapidly for Internet technology, user obtained frequently by internet from the website of access required for
Commodity required for information or purchase.Generally, the content of the website accessed according to user, it may be determined that the point of interest of user,
That is, the possible content interested of user.In order to provide a user the service with its interest points matching, it is often necessary to it is determined that
The point of interest of user.
Correlation technique it is determined that user point of interest when, point of interest of the generally use based on website determines method.Specially：
The type of the website of Website server statistic of user accessing and the frequency for accessing a certain website, and the website accessed according to user
Type and frequency determine the point of interest of user.
Due to the species and limited amount of the website that Website server can manage, therefore, Website server is according to user
The point of interest for the user that the type and frequency of the website of access determine is only relevant with the website that it can be managed.Therefore, by website
The point of interest for the user that server determines is not only not comprehensive enough, and may be not accurate enough.
The content of the invention
To overcome problem present in correlation technique, the disclosure provide a kind of user interest point determination method, apparatus and
Terminal.
According to the first aspect of the embodiment of the present disclosure, there is provided a kind of determination method of user interest point, including：
Potential point of interest of the user based on the current site is determined according to the current site that user accesses；
It is defined as the increased default score value of the potential point of interest, obtains the interest point list prestored, the interest
Point list includes all with reference to point of interest and each with reference to the reference score value of point of interest of the user；
The interest point list is updated according to the potential point of interest and for the potential increased default score value of point of interest,
Interest point list after being updated；
The each current score values with reference to point of interest included according to the interest point list after renewal determine that the user's is emerging
Interesting point.
It is described to be worked as according to what user accessed with reference in a first aspect, in the first possible implementation of first aspect
Preceding website determines potential point of interest of the user based on the current site, including：
The URL (Uniform Resource Location, URL) of the current site is parsed, is obtained
The domain name of the current site；
Potential point of interest of the user based on the current site is determined according to the domain name of the current site.
It is described to be worked as according to what user accessed with reference in a first aspect, in second of possible implementation of first aspect
Preceding website determines potential point of interest of the user based on the current site, including：
The URL of the current site is parsed, obtains the theme of the URL；
Potential point of interest of the user based on the current site is determined according to the theme of the URL.
It is described to be worked as according to what user accessed with reference in a first aspect, in the third possible implementation of first aspect
Preceding website determines potential point of interest of the user based on the current site, including：
Obtain the keyword that the content of the current site includes；
Close the keyword that the content of the current site includes is corresponding with each potential point of interest pre-established
Keyword is matched；
Potential point of interest of the user based on the current site is determined according to matching result.
With reference in a first aspect, in the 4th kind of possible implementation of first aspect, the interest according to after renewal
After each current score values with reference to point of interest that point list includes determine the point of interest of the user, in addition to：
To terminal push corresponding to the user and the website of the interest points matching of the user；
It is emerging according to the reference that interest point list described in click situation real-time update of the user to the website of push includes
Interest point and each reference score value for referring to point of interest.
With reference to the 4th kind of possible implementation of first aspect, in the 5th kind of possible implementation of first aspect
In, reference interest that interest point list described in the click situation real-time update according to the user to the website of push includes
After point and each reference score value with reference to point of interest, in addition to：
The reference point of interest and each reference score value for referring to point of interest included according to the interest point list after real-time update
Verify whether the point of interest of the user is accurate.
According to the second aspect of the embodiment of the present disclosure, there is provided a kind of determining device of user interest point, including：
First determining module, the current site for being accessed according to user determine the user based on the current site
Potential point of interest；
Second determining module, for being defined as the increased default score value of the potential point of interest；
Acquisition module, for obtaining the interest point list prestored, the interest point list includes the institute of the user
Have with reference to point of interest and each reference score value for referring to point of interest；
Update module, for updating institute according to the potential point of interest and for the potential increased default score value of point of interest
Interest point list is stated, the interest point list after being updated；
3rd determining module, for each current score values for referring to point of interest included according to the interest point list after renewal
Determine the point of interest of the user.
With reference to second aspect, in the first possible implementation of second aspect, first determining module, wrap
Include：
First resolution unit, for parsing the URL of the current site, obtain the domain name of the current site；
First determining unit, for determining the user based on the current site according to the domain name of the current site
Potential point of interest.
With reference to second aspect, in second of possible implementation of second aspect, first determining module, wrap
Include：
Second resolution unit, for parsing the URL of the current site, obtain the theme of the URL；
Second determining unit, for determining the user based on the potential of the current site according to the theme of the URL
Point of interest.
With reference to second aspect, in the third possible implementation of second aspect, first determining module, wrap
Include：
Acquiring unit, the keyword that the content for obtaining the current site includes；
Matching unit, for the keyword that the content of the current site includes is each potential emerging with pre-establishing
Keyword corresponding to interest point is matched；
3rd determining unit, for determining potential interest of the user based on the current site according to matching result
Point.
With reference to second aspect, in the 4th kind of possible implementation of second aspect, described device, in addition to：
Pushing module, for pushing the website with the interest points matching of the user to terminal corresponding to the user；
Real-time update module, for the point of interest according to click situation real-time update of the user to the website of push
The reference point of interest and each reference score value for referring to point of interest that list includes.
With reference to the 4th kind of possible implementation of second aspect, in the 5th kind of possible implementation of second aspect
In, described device, in addition to：
Authentication module, refer to for the reference point of interest included according to the interest point list after real-time update and each interest
The reference score value of point verifies whether the point of interest of the user is accurate.
According to the third aspect of the embodiment of the present disclosure, there is provided a kind of determination terminal of user interest point, it is characterised in that bag
Include：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
Potential point of interest of the user based on the current site is determined according to the current site that user accesses；
It is defined as the increased default score value of the potential point of interest, obtains the interest point list prestored, the interest
Point list includes all with reference to point of interest and each with reference to the reference score value of point of interest of the user；
The interest point list is updated according to the potential point of interest and for the potential increased default score value of point of interest,
Interest point list after being updated；
The each current score values with reference to point of interest included according to the interest point list after renewal determine that the user's is emerging
Interesting point.
The technical scheme provided by this disclosed embodiment can include the following benefits：
Potential point of interest based on current site is determined by the current site that is accessed according to user, and be defined as it is potential
After the increased default score value of point of interest, interest point range is updated according to potential point of interest and for the increased default score value of potential point of interest
Table, so as to which each current score values with reference to point of interest included according to the interest point list after renewal determine the point of interest of user.
Because each current site that can be accessed according to user updates the current score values of each potential point of interest in interest point list, because
This, the point of interest for the user that each current score values with reference to point of interest in interest point list determine is not only relatively more comprehensive,
It is and relatively more accurate.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not
The disclosure can be limited.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the present invention
Example, and for explaining principle of the invention together with specification.
Fig. 1 is a kind of flow chart of the determination method of user interest point according to an exemplary embodiment.
Fig. 2 is a kind of flow chart of the determination method of user interest point according to an exemplary embodiment.
Fig. 3 is a kind of block diagram of the determining device of user interest point according to an exemplary embodiment.
Fig. 4 is a kind of block diagram of the determining device of user interest point according to an exemplary embodiment.
Fig. 5 is a kind of block diagram of the determining device of user interest point according to an exemplary embodiment.
Fig. 6 is a kind of block diagram of the determining device of user interest point according to an exemplary embodiment.
Embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent and the consistent all embodiments of the present invention.On the contrary, they be only with it is such as appended
The example of the consistent apparatus and method of some aspects being described in detail in claims, of the invention.
Fig. 1 is a kind of flow chart of the determination method of user interest point according to an exemplary embodiment, such as Fig. 1 institutes
Show, the determination method of user interest point is used in terminal, comprises the following steps.
In step S101, potential point of interest of the user based on current site is determined according to the current site that user accesses.
Alternatively, the current site accessed according to user determines potential point of interest of the user based on current site, including：
The URL of current site is parsed, obtains the domain name of current site；
Potential point of interest of the user based on current site is determined according to the domain name of current site.
Alternatively, the current site accessed according to user determines potential point of interest of the user based on current site, including：
The URL of current site is parsed, obtains URL theme；
Potential point of interest of the user based on current site is determined according to URL theme.
Alternatively, the current site accessed according to user determines potential point of interest of the user based on current site, including：
Obtain the keyword that the content of current site includes；
By the keyword that the content of current site includes keyword corresponding with each potential point of interest pre-established
Matched；
Potential point of interest of the user based on current site is determined according to matching result.
In step s 102, it is defined as the increased default score value of potential point of interest, obtains the interest point list prestored,
Wherein, interest point list includes all with reference to point of interest and each with reference to the reference score value of point of interest of user.
In step s 103, interest point range is updated according to potential point of interest and for the increased default score value of potential point of interest
Table, the interest point list after being updated.
In step S104, each current score values with reference to point of interest included according to the interest point list after renewal determine
The point of interest of user.
Alternatively, each current score values with reference to point of interest included according to the interest point list after renewal determine user's
After point of interest, in addition to：
To terminal push corresponding to user and the website of the interest points matching of user；
The reference point of interest that is included according to click situation real-time update interest point list of the user to the website of push and
Each reference score value for referring to point of interest.
Alternatively, the reference interest included according to click situation real-time update interest point list of the user to the website of push
After point and each reference score value with reference to point of interest, in addition to：
The reference point of interest and each reference score value for referring to point of interest included according to the interest point list after real-time update
Verify whether the point of interest of user is accurate.
The method that the embodiment of the present disclosure provides, determined by the current site accessed according to user latent based on current site
In point of interest, and after the increased default score value of potential point of interest is defined as, increase according to potential point of interest and for potential point of interest
The default score value renewal interest point list added, so as to each the working as with reference to point of interest included according to the interest point list after renewal
Preceding score value determines the point of interest of user.Because each current site that can be accessed according to user is updated in interest point list each
The current score values of potential point of interest, therefore, the use that each current score values with reference to point of interest in interest point list determine
The point of interest at family is not only relatively more comprehensive, and relatively more accurate.
Fig. 2 is a kind of flow chart of the determination method of user interest point according to an exemplary embodiment, the user
The determination method of point of interest is used in terminal.Wherein it is determined that the executive agent of the point of interest of user can be installed in terminal
The device of browser or the site information of any each website that can get browser access, the disclosure are implemented
Example is not especially limited to this.As shown in Fig. 2 the method that the embodiment of the present disclosure provides comprises the following steps.
In step s 201, the current site accessed according to user determines potential point of interest of the user based on current site.
Being commonly used for accessing some websites is realized based on certain purpose, for example, it is desirable to be needed from the website
The information wanted, or it is interested in the content of the website.Further, since each website includes certain centre point,
It can estimate that user is interested in the content of which aspect according to the website that user accesses.Therefore, it is determined that user's is emerging
During interest point, potential point of interest of the user based on current site can be determined according to the current site that user accesses.Again due to for
Each current site that user accesses can determine a potential point of interest of the user based on the current site, therefore, with
User accesses website and is on the increase, can be to determine the point of interest of user.
Wherein, the current site accessed according to user determines that the mode of potential point of interest of the user based on current site can be with
There are many kinds.When it is implemented, include but is not limited to realize by following three kinds of modes：
First way：Due to the domain name of some websites be these websites centre point or with these websites
It is intracardiac to have pass.If user have accessed the website, show that user may be interested in the content of the website, therefore, can be with
Point of interest corresponding to the centre point of the website is defined as to the potential point of interest of user.It is true according to the current site that user accesses
When determining potential point of interest of the user based on current site, the URL of current site can be parsed, obtains the domain name of current site, and
Potential point of interest of the user based on current site is determined according to the domain name of current site.
Wherein, not to the URL of parsing current site, the mode for obtaining the domain name of current site is limited the embodiment of the present disclosure
It is fixed.On determining the mode of potential point of interest of the user based on current site, the embodiment of the present disclosure according to the domain name of current site
Equally it is not especially limited.When it is implemented, with reference to the prefix and/or suffix of domain name user can be determined based on current site
Potential point of interest.
For example, if the URL of current site is " http://bj.house.***.com/14/06/4000D3.html”.
By parsing the URL of the current site, the domain name for obtaining the current site is " bj.house.***.com ".It is pre- further through inquiry
Corresponding relation in the URL first set between domain name and letter, it is determined that " bj " is frequently used for representing " Beijing " in URL,
" house " is frequently used for representing " house property " in URL.Therefore, it can determine that user is based on current net by the prefix of the domain name
The potential point of interest stood is " Beijing house property ".
In another example if the URL of current site is " http://www.******.cn/ computers and accessory/... ".Pass through
The URL is parsed, the domain name for obtaining current site is " www.******.cn ", and the suffix of the domain name is " computer and accessory ".Cause
This, can determine that potential point of interest of the user based on current site is " computer fittings " by the suffix of the domain name.
Further for example, if the URL of current site is http://money.***.com/stock/.By parsing the URL,
The domain name for obtaining current site is " money.***.com ", and the prefix of the domain name is " money ", and suffix is " stock ".Again
By inquiring about the corresponding relation in the URL pre-set between domain name and letter, it is determined that " money " is frequently used for table in URL
Show " fund ", " stock " is frequently used for representing " stock " in URL.Therefore, can be determined by the prefix and suffix of the domain name
Potential point of interest of the user based on current site is " fund stock ".
The second way：Due to often including the theme of the website in the URL of some websites, and the theme of website also may be used
To represent a kind of user thing interested, therefore, determine that user is based on current site in the current site accessed according to user
Potential point of interest when, the URL of current site can be parsed, obtain URL theme；Determine that user is based on according to URL theme
The potential point of interest of current site.
For example, if the URL of current site is http://www.******.com/dianying/index.html, then
The theme that the URL is obtained by parsing the URL is " dianying ", and by by " dianying " and the theme that pre-sets with
The mapping relations of letter determine that theme corresponding to " dianying " is " film ", then can be based on " film " currently as user
The potential point of interest of website.
Wherein, the URL on parsing current site, it is true in a manner of the theme for obtaining URL, and according to URL theme
Determine the mode of potential point of interest of the user based on current site, the embodiment of the present disclosure is not especially limited.
The third mode：Due to often including the pass of some main contents that can reflect the website in the content of website
Keyword, therefore, can be with when the current site accessed according to user determines potential point of interest of the user based on current site：
Obtain the keyword that the content of current site includes；The keyword that the content of current site includes is every with pre-establishing
Keyword corresponding to individual potential point of interest is matched；Potential interest of the user based on current site is determined according to matching result
Point.
If for example, include on the reading screen for the current site that user accesses " upper card ", " Hang Seng Index ", " mark general finger
Number ", the keyword such as " market ", by by these keywords and the corresponding keyword progress of each potential point of interest pre-established
Matching, determine the Keywords matching of these keywords and potential point of interest " finance and economics ".Therefore, " finance and economics " can be used as user's base
In the potential point of interest of current site.
The mode for the keyword that content on obtaining current site includes, the embodiment of the present disclosure are not especially limited.
When it is implemented, it can be realized by establishing the mapping relations of keyword and descriptor.Therefore, obtaining in current site
During the keyword that appearance includes, whether the quantity for the descriptor that can be included by detecting the content of current site reaches default
Quantity；If the quantity for the descriptor that the content of current site includes reaches predetermined number, by corresponding to these descriptors
The keyword that keyword includes as the content of the current site got.Wherein, the embodiment of the present disclosure is not to predetermined number
Concrete numerical value be defined.When it is implemented, in order to ensure that the keyword based on current site of determination is more accurate, this is pre-
If quantity can set bigger numerical value with reference to the vocabulary quantity that website includes.
For example, if the keyword pre-established is " finance and economics ", descriptor corresponding with " finance and economics " include " money ",
The vocabulary such as " finance ", " caijing ", " upper card ", " market ", then can be included by detecting the content of current site
Whether " money ", " finance ", " caijing ", " upper card ", the quantity of " market " reach predetermined number.If current site
Content " money " that includes, " finance ", " caijing ", " upper card ", the quantity of " market " reach predetermined number, then
The keyword that " finance and economics " is included as the content of the current site got.
On closing the keyword that the content of current site includes is corresponding with each potential point of interest pre-established
Keyword is matched, and the mode of potential point of interest of the user based on current site is determined according to matching result, is included but is not limited to：
The keyword that the content of current site includes keyword corresponding with each potential point of interest pre-established is carried out one by one
Compare, if the keyword that includes of the content of current site keyword one corresponding with some the potential point of interest pre-established
Cause, then using the potential point of interest as potential point of interest of the user based on current site.For example, with reference to the example above, if in advance
Potential point of interest corresponding to the keyword " finance and economics " first established is " finance ", then by " finance " as user based on current site
Potential point of interest.
Certainly, can be with when the current site accessed according to user determines potential point of interest of the user based on current site
One kind in above-mentioned three kinds of modes realizes, can also be by the combination of any at least two mode in above-mentioned three kinds of modes
To realize, the embodiment of the present disclosure is not especially limited to this.
It should be noted that determine user's base when the combination of any at least two mode in above-mentioned three kinds of modes
When the potential point of interest of current site, it is determined that potential point of interest of the user based on current site it is more accurate.
In step S202, it is defined as the increased default score value of potential point of interest.
On being defined as the mode of the increased default score value of potential point of interest, the embodiment of the present disclosure is not especially limited.Tool
When body is implemented, the mode that the current site accessed according to user determines potential point of interest of the user based on current site can be combined
Depending on.
For example, can be set in advance as using the increased default score value of potential point of interest that above-mentioned first way determines for
First default score value, to use the increased default score value of potential point of interest that the above-mentioned second way determines as second default point
Value, to use the increased default score value of potential point of interest that the third above-mentioned mode determines to preset score value for the 3rd, for using upper
It is the 4th default score value to state increased default score value of potential point of interest that the first and the second way determine, for using above-mentioned the
The increased default score value of potential point of interest that a kind of and the third mode determines is the 5th default score value, to use above-mentioned second
The increased default score value of potential point of interest determined with the third mode is the 6th default score value, for using it is above-mentioned the first to the
The increased default score value of potential point of interest that three kinds of modes determine is the 7th default score value.
Wherein, the embodiment of the present disclosure is not defined to the concrete numerical value of the first default value to the 7th default value.Tool
When body is implemented, it can be configured as needed.For example, due to by empirical evidence, passing through above-mentioned first way and the 3rd
Potential point of interest of the user based on current site that kind mode determines is more accurate, therefore, the first default value pre-set
It can be more than the second default value with the 3rd default value.Furthermore it is possible to it is arranged to use two kinds of sides in above-mentioned three kinds of modes
Potential point of interest increased default score value of the user based on current site that formula determines is not less than using in above-mentioned three kinds of modes
A kind of increased default score value of potential point of interest of the user that mode determines based on current site；To use above-mentioned three kinds of sides simultaneously
It is to use any of the above-described kind or appoint that potential point of interest increased default score value of the user based on current site that formula determines, which is not less than,
Potential point of interest increased default score value of the user based on current site that two ways determines.As shown in Table 1, it illustrates
A kind of schematic diagram of the increased default score value of potential point of interest based on current site that is user of determination.
Table one
| Determine the mode of potential point of interest of the user based on current site | Default score value |
| First way | 2 |
| The second way | 1 |
| The third mode | 3 |
| First way and the second way | 3 |
| First way and the third mode | 5 |
| The second way and the third mode | 4 |
| First way, the second way and the third mode | 6 |
It should be noted that the above is only for according to determining to use during potential point of interest of the user based on current site
Mode be illustrated to be defined as the increased default score value of potential point of interest based on current site, however, specific real
Shi Shi, can also be defined as the increased default score value of potential point of interest using other manner, and the embodiment of the present disclosure is not made to have to this
Body limits.In addition, the concrete numerical value in above table is also only used for illustrating, the limitation to the embodiment of the present disclosure is not formed.
In step S203, all with reference to point of interest and each reference for referring to point of interest of the user that prestores are obtained
The interest point list of score value.
In order to determine the point of interest of user, when user often accesses a website, that is, determine that a user is based on the website
Potential point of interest, and once preset score value for each potential point of interest increase, include all latent of user so as to form one
In the interest point list of point of interest and the score value of each potential point of interest.Wherein, each potential interest in the interest point list
The score value of point and each potential point of interest is used for the reference for subsequently continuing to determine the point of interest of user.Therefore, it is real in the disclosure
Apply in example, each potential point of interest that interest point list includes is referred to as and refers to point of interest, will be each potential in interest point list
The score value of point of interest is referred to as the reference score value of each potential point of interest.
It is determined that potential point of interest of the user based on current site and being defined as the potential increased default score value of point of interest
Afterwards, the reference point of interest and each reference score value with reference to point of interest that interest point list includes will change.Therefore, it is necessary to
Update interest point list.In order to update interest point list, it is necessary first to obtain all of user prestored and refer to point of interest
And the interest point list of each reference score value with reference to point of interest.Point of interest is referred on obtaining all of user prestored
And the mode of the interest point list of each reference score value with reference to point of interest, the embodiment of the present disclosure are not especially limited.Such as table two
Shown, it illustrates a kind of structural representation of interest point list.
Table two
| With reference to point of interest | With reference to score value |
| Point of interest A | 50 |
| Point of interest B | 60 |
| …… | …… |
In step S204, interest point range is updated according to potential point of interest and for the increased default score value of potential point of interest
Table, the interest point list after being updated.
On updating the mode of interest point list according to potential point of interest and for the increased default score value of potential point of interest, this
Open embodiment is not especially limited.Specifically, if based on current site potential point of interest in interest point list,
It then can only update the reference score value of the potential point of interest.Wherein, when updating the reference score value of the potential point of interest, Ke Yi
It is its increased default score value to be added on the basis of reference score value originally.Do not exist if based on the potential point of interest of current site
In interest point list, then the potential point of interest is increased in interest point list, and by the reference score value of the potential point of interest more
New is its increased default score value.
Such as, if it is determined that potential point of interest of the user based on current site be point of interest A, and determine for its increase
Default score value be 5 points, and in interest point list before existing point of interest A, and reference the score value before point of interest A be 35,
Then when updating interest point list, point of interest A reference score value can be updated to 35+5=40, i.e. the current of point of interest A is divided
It is worth for 40.
In another example, if it is determined that potential point of interest of the user based on current site be point of interest B, and determine for its increase
The default score value added is 3 points, and does not include point of interest B before in interest point list, then when updating interest point list, can incite somebody to action
Point of interest B is added to the interest point list, and it is updated into 3 with reference to score value, i.e. point of interest B current score values are 3.
In step S205, each current score values with reference to point of interest included according to the interest point list after renewal determine
The point of interest of user.
Each current score values with reference to point of interest on being included according to the interest point list after renewal determine that user's is emerging
The score value of interest point, the embodiment of the present disclosure are not especially limited.When it is implemented, all references that interest point list can be included
The current score values of point of interest are ranked up, and determine that default value current score values highest refers to point of interest, by the default value
It is individual with reference to point of interest of the point of interest as user.Wherein, the embodiment of the present disclosure is not defined to the concrete numerical value of default value.
When it is implemented, the default value can be one or multiple.
Alternatively, each current score values with reference to point of interest included according to the interest point list after renewal determine user's
, can be to determine user's content interested after point of interest.In order to recommend its more content interested to user, also
The website with the interest points matching of user, and the further website according to user to push can be pushed to terminal corresponding to user
The reference point of interest that includes of click situation real-time update interest point list and each reference score value for referring to point of interest.
On to terminal push corresponding to user and the mode of the website of the interest points matching of user, the embodiment of the present disclosure is not
Make specific limit.On the reference interest included according to click situation real-time update interest point list of the user to the website of push
The principle of point and each reference score value with reference to point of interest is consistent with the principle in above-mentioned steps S201 to step S204, specifically
Reference can be made to above-mentioned steps S201 will not be repeated here to step S204 content.
By to terminal push corresponding to user and the website of the interest points matching of user, can preferably provide the user
Customized information, so as to provide the service for meeting user's request, user is avoided to be flooded by uninterested information.
Alternatively, when the reference included according to click situation real-time update interest point list of the user to the website of push is emerging
After interest point and each reference score value with reference to point of interest, reference point of interest and each refer to emerging that interest point list includes
The reference score value of interest point may change, and hence it is also possible to：It is emerging according to the reference that the interest point list after real-time update includes
Whether interest point and the point of interest of each reference score value checking user with reference to point of interest are accurate.
On the reference point of interest included according to the interest point list after real-time update and each reference for referring to point of interest
Score value verifies the whether accurate mode of point of interest of user, including but not limited to verifies the point of interest pair of user in interest point list
Whether the reference score value answered is still in default value with reference in score value highest list.If join corresponding to the point of interest of user
Examination mark value still in default value is with reference to score value highest list, then proves that the point of interest of the user of determination is more accurate；
Otherwise, the point of interest of user is determined according to the reference score value in interest point list each with reference to point of interest again.
The method that the embodiment of the present disclosure provides, determined by the current site accessed according to user latent based on current site
In point of interest, and after the increased default score value of potential point of interest is defined as, increase according to potential point of interest and for potential point of interest
The default score value renewal interest point list added, so as to each the working as with reference to point of interest included according to the interest point list after renewal
Preceding score value determines the point of interest of user.Because each current site that can be accessed according to user is updated in interest point list each
The current score values of potential point of interest, therefore, the use that each current score values with reference to point of interest in interest point list determine
The point of interest at family is not only relatively more comprehensive, and relatively more accurate.
Fig. 3 is a kind of block diagram of the determining device of user interest point according to an exemplary embodiment, and the device can
For performing the determination method of above-mentioned Fig. 1 or embodiment illustrated in fig. 2 offer user interest point.Reference picture 3, the device include
First determining module 301, the second determining module 302, acquisition module 303, the determining module 305 of update module 304 and the 3rd.Its
In,
First determining module 301 is configured as determining user based on current site according to the current site that user accesses
Potential point of interest；
Second determining module 302 is configured to determine that as the increased default score value of potential point of interest；
The acquisition module 303 is configured as obtaining the interest point list prestored, wherein, interest point list includes user
It is all with reference to point of interest and each reference score value for referring to point of interest；
The update module 304 is configured as according to potential point of interest and more emerging for the increased default score value of potential point of interest
Interesting point list, the interest point list after being updated；
3rd determining module 305 is configured as each referring to point of interest according to what the interest point list after renewal included
Current score values determine the point of interest of user.
Alternatively, the first determining module, including the first resolution unit and the first determining unit.Wherein,
First resolution unit is configured as parsing the URL of current site, obtains the domain name of current site；
First determining unit is configured as determining that user is potential emerging based on current site according to the domain name of current site
Interesting point.
Alternatively, the first determining module 301, including the second resolution unit and the second determining unit.Wherein,
Second resolution unit is configured as parsing the URL of current site, obtains URL theme；
Second determining unit is configured as determining potential point of interest of the user based on current site according to URL theme.
Alternatively, the first determining module 301, including acquiring unit, matching unit and the 3rd determining unit.Wherein,
The acquiring unit is configured as obtaining the keyword that the content of current site includes；
The matching unit is configured as the keyword that the content of current site includes is each potential with pre-establishing
Keyword is matched corresponding to point of interest；
3rd determining unit is configured as determining potential point of interest of the user based on current site according to matching result.
Alternatively, referring to Fig. 4, device, in addition to pushing module 306 and real-time update module 307.Wherein,
The pushing module 306 is configured as to terminal push corresponding to user and the website of the interest points matching of user；
The real-time update module 307 is configured as according to click situation real-time update point of interest of the user to the website of push
The reference point of interest and each reference score value for referring to point of interest that list includes.
Alternatively, referring to Fig. 5, device, in addition to authentication module 308.
The authentication module 308 is configured as the reference point of interest included according to the interest point list after real-time update and each
Verify whether the point of interest of user is accurate with reference to the reference score value of point of interest.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
The device that the embodiment of the present disclosure provides, determined by the current site accessed according to user latent based on current site
In point of interest, and after the increased default score value of potential point of interest is defined as, increase according to potential point of interest and for potential point of interest
The default score value renewal interest point list added, so as to each the working as with reference to point of interest included according to the interest point list after renewal
Preceding score value determines the point of interest of user.Because each current site that can be accessed according to user is updated in interest point list each
The current score values of potential point of interest, therefore, the use that each current score values with reference to point of interest in interest point list determine
The point of interest at family is not only relatively more comprehensive, and relatively more accurate.
Fig. 6 is a kind of block diagram of the device 600 of the determination of user interest point according to an exemplary embodiment, the dress
Put the determination method that can be used for performing above-mentioned Fig. 1 or the user interest point of embodiment illustrated in fig. 2 offer.For example, device 600 can
To be provided as a server.Reference picture 6, device 600 include processing component 622, and it further comprises one or more processing
Device, and as the memory resource representated by memory 632, for store can by the instruction of the execution of processing component 622, such as
Application program.The application program stored in memory 632 can include it is one or more each refer to corresponding to one group
The module of order.In addition, processing component 622 is configured as execute instruction, to perform the determination method of above-mentioned user interest point.
Device 600 can also include the power management that a power supply module 626 is configured as performs device 600, and one has
Line or radio network interface 650 are configured as device 600 being connected to network, and input and output (I/O) interface 658.Dress
Putting 600 can operate based on the operating system for being stored in memory 632, such as Windows ServerTM, Mac OS XTM,
UnixTM, LinuxTM, FreeBSDTM or similar.
One stored in the memory 632 that device 600 includes or more than one program bag, which contain, to be used to perform following behaviour
The instruction of work：
Potential point of interest of the user based on current site is determined according to the current site that user accesses；
It is defined as the increased default score value of potential point of interest, obtains the interest point list prestored, wherein, interest point range
Table includes all with reference to point of interest and each with reference to the reference score value of point of interest of user；
Interest point list is updated according to potential point of interest and for the increased default score value of potential point of interest, after being updated
Interest point list；
The each current score values with reference to point of interest included according to the interest point list after renewal determine the point of interest of user.
Assuming that above-mentioned is the first possible embodiment, then provided based on the first possible embodiment
Second of possible embodiment in, in the memory of device, also include and be used to perform the instruction that operates below：
Potential point of interest of the user based on current site is determined according to the current site that user accesses, including：
The URL of current site is parsed, obtains the domain name of current site；
Potential point of interest of the user based on current site is determined according to the domain name of current site.
In the third the possible embodiment provided based on the first possible embodiment, device is deposited
In reservoir, also include and be used to perform the instruction operated below：
Potential point of interest of the user based on current site is determined according to the current site that user accesses, including：
The URL of current site is parsed, obtains URL theme；
Potential point of interest of the user based on current site is determined according to URL theme.
In the 4th kind of possible embodiment provided based on the first possible embodiment, device is deposited
In reservoir, also include and be used to perform the instruction operated below：Determine that user is based on current net according to the current site that user accesses
The potential point of interest stood, including：
Obtain the keyword that the content of current site includes；
By the keyword that the content of current site includes keyword corresponding with each potential point of interest pre-established
Matched；
Potential point of interest of the user based on current site is determined according to matching result.
In the third the possible embodiment provided based on the first possible embodiment, device is deposited
In reservoir, also include and be used to perform the instruction operated below：Each interest is referred to according to what the interest point list after renewal included
After the current score values of point determine the point of interest of user, in addition to：
To terminal push corresponding to user and the website of the interest points matching of user；
The reference point of interest that is included according to click situation real-time update interest point list of the user to the website of push and
Each reference score value for referring to point of interest.
In the 6th kind of possible embodiment provided based on the 5th kind of possible embodiment, device is deposited
In reservoir, also include and be used to perform the instruction operated below：It is emerging according to click situation real-time update of the user to the website of push
After reference point of interest and each reference score value with reference to point of interest that interesting point list includes, in addition to：
The reference point of interest and each reference score value for referring to point of interest included according to the interest point list after real-time update
Verify whether the point of interest of user is accurate.
The device that the embodiment of the present disclosure provides, determined by the current site accessed according to user latent based on current site
In point of interest, and after the increased default score value of potential point of interest is defined as, increase according to potential point of interest and for potential point of interest
The default score value renewal interest point list added, so as to each the working as with reference to point of interest included according to the interest point list after renewal
Preceding score value determines the point of interest of user.Because each current site that can be accessed according to user is updated in interest point list each
The current score values of potential point of interest, therefore, the use that each current score values with reference to point of interest in interest point list determine
The point of interest at family is not only relatively more comprehensive, and relatively more accurate.
Those skilled in the art will readily occur to the present invention its after considering specification and putting into practice invention disclosed herein
Its embodiment.The application be intended to the present invention any modification, purposes or adaptations, these modifications, purposes or
Person's adaptations follow the general principle of the present invention and including the undocumented common knowledges in the art of the disclosure
Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following
Claim is pointed out.
It should be appreciated that the invention is not limited in the precision architecture for being described above and being shown in the drawings, and
And various modifications and changes can be being carried out without departing from the scope.The scope of the present invention is only limited by appended claim.
Claims (13)
1. a kind of determination method of user interest point, it is characterised in that methods described includes：
The key that the uniform resource position mark URL of current site or the content of the current site accessed according to user includes
Word, determine potential point of interest of the user based on the current site；
It is defined as the increased default score value of the potential point of interest, obtains the interest point list prestored, the interest point range
Table includes all with reference to point of interest and each with reference to the reference score value of point of interest of the user；
The interest point list is updated according to the potential point of interest and for the potential increased default score value of point of interest, is obtained
Interest point list after renewal；
The each current score values with reference to point of interest included according to the interest point list after renewal determine the point of interest of the user.
2. according to the method for claim 1, it is characterised in that the current site accessed according to user determines the use
Potential point of interest of the family based on the current site, including：
The uniform resource position mark URL of the current site is parsed, obtains the domain name of the current site；
Potential point of interest of the user based on the current site is determined according to the domain name of the current site.
3. according to the method for claim 1, it is characterised in that the current site accessed according to user determines the use
Potential point of interest of the family based on the current site, including：
The uniform resource position mark URL of the current site is parsed, obtains the theme of the URL；
Potential point of interest of the user based on the current site is determined according to the theme of the URL.
4. according to the method for claim 1, it is characterised in that the current site accessed according to user determines the use
Potential point of interest of the family based on the current site, including：
Obtain the keyword that the content of the current site includes；
By the keyword that the content of the current site includes keyword corresponding with each potential point of interest pre-established
Matched；
Potential point of interest of the user based on the current site is determined according to matching result.
5. according to the method for claim 1, it is characterised in that the interest point list according to after renewal includes each
With reference to point of interest current score values determine the point of interest of the user after, in addition to：
To terminal push corresponding to the user and the website of the interest points matching of the user；
The reference point of interest included according to interest point list described in click situation real-time update of the user to the website of push
And each reference score value for referring to point of interest.
6. according to the method for claim 5, it is characterised in that the click feelings according to the user to the website of push
After reference point of interest and each reference score value with reference to point of interest that interest point list described in condition real-time update includes, also wrap
Include：
The reference point of interest and each reference score value with reference to point of interest included according to the interest point list after real-time update is verified
Whether the point of interest of the user is accurate.
7. a kind of determining device of user interest point, it is characterised in that described device includes：
First determining module, for the uniform resource position mark URL of current site accessed according to user or the current site
The keyword that includes of content, determine potential point of interest of the user based on the current site；
Second determining module, for being defined as the increased default score value of the potential point of interest；
Acquisition module, for obtaining the interest point list prestored, the interest point list includes all ginsengs of the user
Examine point of interest and each reference score value for referring to point of interest；
Update module, for according to the potential point of interest and described emerging for the potential increased default score value renewal of point of interest
Interesting point list, the interest point list after being updated；
3rd determining module, each current score values with reference to point of interest for being included according to the interest point list after renewal determine
The point of interest of the user.
8. device according to claim 7, it is characterised in that first determining module, including：
First resolution unit, for parsing the uniform resource position mark URL of the current site, obtain the domain of the current site
Name；
First determining unit, for determining the user based on the potential of the current site according to the domain name of the current site
Point of interest.
9. device according to claim 7, it is characterised in that first determining module, including：
Second resolution unit, for parsing the uniform resource position mark URL of the current site, obtain the theme of the URL；
Second determining unit, for determining potential interest of the user based on the current site according to the theme of the URL
Point.
10. device according to claim 7, it is characterised in that first determining module, including：
Acquiring unit, the keyword that the content for obtaining the current site includes；
Matching unit, for the keyword for including the content of the current site and each potential point of interest pre-established
Corresponding keyword is matched；
3rd determining unit, for determining potential point of interest of the user based on the current site according to matching result.
11. device according to claim 7, it is characterised in that described device, in addition to：
Pushing module, for pushing the website with the interest points matching of the user to terminal corresponding to the user；
Real-time update module, for the interest point list according to click situation real-time update of the user to the website of push
Including reference point of interest and each reference score value for referring to point of interest.
12. device according to claim 11, it is characterised in that described device, in addition to：
Authentication module, for the reference point of interest included according to the interest point list after real-time update and each with reference to point of interest
Verify whether the point of interest of the user is accurate with reference to score value.
A kind of 13. determination terminal of user interest point, it is characterised in that including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
The key that the uniform resource position mark URL of current site or the content of the current site accessed according to user includes
Word, determine potential point of interest of the user based on the current site；
It is defined as the increased default score value of the potential point of interest, obtains the interest point list prestored, the interest point range
Table includes all with reference to point of interest and each with reference to the reference score value of point of interest of the user；
The interest point list is updated according to the potential point of interest and for the potential increased default score value of point of interest, is obtained
Interest point list after renewal；
The each current score values with reference to point of interest included according to the interest point list after renewal determine the point of interest of the user.
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| KR100851306B1 (en) * | 2007-02-28 | 2008-08-08 | 삼성전자주식회사 | Mobile terminal and method for creating file list |
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| CN102314436A (en) * | 2010-06-30 | 2012-01-11 | 国际商业机器公司 | Webpage automatic adjusting method and system |
| CN102332006A (en) * | 2011-08-03 | 2012-01-25 | 百度在线网络技术（北京）有限公司 | Information push control method and device |
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