CN116051184A

CN116051184A - Multimedia playing system, method, device and storage medium

Info

Publication number: CN116051184A
Application number: CN202310034530.7A
Authority: CN
Inventors: 秦蓁; 陈家志
Original assignee: China United Network Communications Group Co Ltd; China Information Technology Designing and Consulting Institute Co Ltd
Current assignee: China United Network Communications Group Co Ltd; China Information Technology Designing and Consulting Institute Co Ltd
Priority date: 2023-01-10
Filing date: 2023-01-10
Publication date: 2023-05-02

Abstract

The application provides a multimedia playing system, a method, a device and a storage medium, which relate to the technical field of communication and can improve the advertising efficiency. The system comprises: a multimedia playing device and a management device; the multimedia playing device is connected with the management device through a communication link; a multimedia playing device configured to: searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; transmitting Bluetooth equipment information to a management device; a management device configured to: acquiring Bluetooth equipment information; generating a multimedia playing strategy according to the Bluetooth equipment information; transmitting a multimedia playing strategy to a multimedia playing device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period; a multimedia playing device configured to: and playing the target multimedia information in the target time period according to the multimedia playing strategy. The embodiment of the application is used in the multimedia playing process.

Description

Multimedia playing system, method, device and storage medium

Technical Field

The present disclosure relates to the field of communications technologies, and in particular, to a multimedia playing system, a method, an apparatus, and a storage medium.

Background

In the related art, putting advertisements on billboards is one of the common marketing means for merchants. However, after the advertisement is currently placed on the advertisement board, the merchant cannot accurately know the people flow information of the advertisement board position, which results in lower efficiency of advertisement placement through the advertisement board.

Disclosure of Invention

The application provides a multimedia playing system, a method, a device and a storage medium, which can improve advertisement putting efficiency.

In order to achieve the above purpose, the present application adopts the following technical scheme:

in a first aspect, a multimedia playing system is provided, including: a multimedia playing device and a management device; the multimedia playing device is connected with the management device through a communication link; a multimedia playing device configured to: searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; transmitting Bluetooth equipment information to a management device; wherein the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each target bluetooth device stays within the target area; a management device configured to: acquiring Bluetooth equipment information; generating a multimedia playing strategy according to the Bluetooth equipment information; transmitting a multimedia playing strategy to a multimedia playing device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period; a multimedia playing device configured to: and playing the target multimedia information in the target time period according to the multimedia playing strategy.

With reference to the first aspect, in one possible implementation manner, the system further includes: a user terminal and an enterprise terminal; the multimedia playing device is further configured to: displaying target two-dimensional code information corresponding to target multimedia information when the target multimedia information is played; a user terminal configured to: scanning two-dimensional code information to generate first indication information; sending first indication information to an enterprise terminal; the first indication information is used for representing two-dimensional code information displayed by the user terminal through scanning the multimedia playing device, and browsing target multimedia information; an enterprise terminal, further configured to: receiving first indication information; determining first count information according to the first indication information; the first count information is used for representing the number of user terminals browsing the target multimedia information by scanning the two-dimensional code information displayed by the multimedia playing device.

With reference to the first aspect, in a possible implementation manner, the management apparatus is further configured to: determining the number of terminals in each target time period of each target time period according to the Bluetooth equipment information; according to the terminal quantity information, determining the multimedia release effect in each time period; and determining target multimedia information played in each time period according to the multimedia playing effect in each time period, and generating a multimedia playing strategy.

With reference to the first aspect, in one possible implementation manner, the system further includes: a service terminal; a service terminal configured to: sending an authentication request to a multimedia playing device; under the condition of receiving authentication success messages from a plurality of body devices, establishing connection with a multimedia playing device; sending a control instruction to the multimedia playing device; receiving a control instruction execution result from the multimedia playing device; the multimedia playing device is further configured to: receiving an authentication request from a service terminal, authenticating the service terminal according to the authentication request, and sending an authentication success message to the multimedia playing device under the condition that the authentication passes; establishing connection with a service terminal, receiving a control instruction from the service terminal, executing control operation according to the control instruction, and determining an execution result of the control instruction; and sending the control instruction execution result to the service terminal.

A second aspect provides a multimedia playing method applied to the multimedia playing device in the multimedia playing system described in the first aspect and any possible implementation manner of the first aspect, where the method includes: searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each target bluetooth device stays within the target area; transmitting Bluetooth equipment information to a management device; receiving a multimedia playing strategy from a management device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period; and playing the target multimedia information in the target time period according to the multimedia playing strategy.

With reference to the second aspect, in one possible implementation manner, the method further includes: displaying target two-dimensional code information corresponding to target multimedia information when the target multimedia information is played; the multimedia playing device is used for determining the playing target multimedia information based on the two-dimension code information when the user terminal scans the two-dimension code information.

With reference to the second aspect, in one possible implementation manner, the method further includes: receiving an authentication request from a service terminal; authenticating the service terminal according to the authentication request, and sending an authentication success message to the multimedia playing device under the condition that the authentication passes; receiving a control instruction from a service terminal; executing control operation according to the control instruction, and determining an execution result of the control instruction; and sending the control instruction execution result to the service terminal.

In a third aspect, a multimedia playing device is provided, where the multimedia playing system described in the first aspect and any possible implementation manner of the first aspect, the device includes: the Bluetooth module, the communication module and the processing module; the Bluetooth module is used for searching Bluetooth equipment in the target area and determining Bluetooth equipment information in the target area; the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each target bluetooth device stays within the target area; the communication module is used for sending Bluetooth equipment information to the management device; the communication module is also used for receiving the multimedia playing strategy from the management device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period; and the processing module is used for playing the target multimedia information in the target time period according to the multimedia playing strategy.

With reference to the third aspect, in one possible implementation manner, the apparatus further includes: a display unit; the display unit is used for displaying target two-dimensional code information corresponding to the target multimedia information when the target multimedia information is played; the multimedia playing device is used for determining the playing target multimedia information based on the two-dimension code information when the user terminal scans the two-dimension code information.

With reference to the third aspect, in a possible implementation manner, the communication module is further configured to receive an authentication request from the service terminal; the processing module is also used for authenticating the service terminal according to the authentication request, and the communication module is also used for sending an authentication success message to the multimedia playing device under the condition that the authentication passes; the communication module is also used for receiving a control instruction from the service terminal; the processing module is also used for executing control operation according to the control instruction and determining the execution result of the control instruction; and the communication module is also used for sending the control instruction execution result to the service terminal.

In a fourth aspect, the present application provides a multimedia playing device, the device comprising: a processor and a communication interface; the communication interface is coupled to a processor for running a computer program or instructions to implement the multimedia playing method as described in any one of the possible implementations of the second aspect and the second aspect.

In a fifth aspect, the present application provides a computer readable storage medium having instructions stored therein which, when run on a terminal, cause the terminal to perform a multimedia playing method as described in any one of the possible implementations of the second aspect and the second aspect.

In a sixth aspect, embodiments of the present application provide a computer program product comprising instructions which, when run on a multimedia playing device, cause the multimedia playing device to perform the multimedia playing method as described in any one of the possible implementations of the second aspect and the second aspect.

In a seventh aspect, embodiments of the present application provide a chip comprising a processor and a communication interface, the communication interface and the processor being coupled, the processor being configured to execute a computer program or instructions to implement a multimedia playing method as described in any one of the possible implementations of the second aspect and the second aspect.

Specifically, the chip provided in the embodiments of the present application further includes a memory, configured to store a computer program or instructions.

The scheme at least brings the following beneficial effects: according to the method and the device, the Bluetooth function is integrated on the multimedia playing device, so that the multimedia playing device can actively acquire information such as the number of nearby Bluetooth devices, residence time period and the like. And the management device can determine the marketing effect of the multimedia playing device based on the information, and assign the multimedia playing strategy based on the marketing effect, so that the advertising board plays multimedia according to the multimedia playing strategy, and therefore, the advertising efficiency of the multimedia playing device can be improved when advertising is carried out by the multimedia playing device.

Drawings

Fig. 1 is a schematic structural diagram of a multimedia playing device according to an embodiment of the present application;

fig. 2a is a schematic diagram of an evolution process of a sms provided in the present disclosure;

FIG. 2b is an interface schematic diagram of a 5G message provided by the present disclosure;

fig. 3 is a schematic system architecture of a multimedia playing system provided in the present disclosure;

fig. 4 is a schematic system architecture of another multimedia playing system provided in the present disclosure;

fig. 5 is a schematic structural diagram of another multimedia playing device according to an embodiment of the present application;

fig. 6 is a schematic structural diagram of a management device according to an embodiment of the present application;

fig. 7 is a flowchart of a multimedia playing method according to an embodiment of the present application;

fig. 8 is a flowchart of another multimedia playing method according to an embodiment of the present application;

fig. 9 is a flowchart of another multimedia playing method according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of another multimedia playing device according to an embodiment of the present application.

Detailed Description

The following describes a multimedia playing system, a method, a device and a storage medium according to embodiments of the present application with reference to the accompanying drawings. And is described in detail.

The term "and/or" is herein merely an association relationship describing an associated object, meaning that there may be three relationships, e.g., a and/or B, may represent: a exists alone, A and B exist together, and B exists alone.

The terms "first" and "second" and the like in the description and in the drawings are used for distinguishing between different objects or for distinguishing between different processes of the same object and not for describing a particular sequential order of objects.

Furthermore, references to the terms "comprising" and "having" and any variations thereof in the description of the present application are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those listed but may optionally include other steps or elements not listed or inherent to such process, method, article, or apparatus.

It should be noted that, in the embodiments of the present application, words such as "exemplary" or "such as" are used to mean serving as an example, instance, or illustration. Any embodiment or design described herein as "exemplary" or "for example" should not be construed as preferred or advantageous over other embodiments or designs. Rather, the use of words such as "exemplary" or "such as" is intended to present related concepts in a concrete fashion.

In the description of the present application, unless otherwise indicated, the meaning of "a plurality" means two or more.

The technical solutions of the embodiments of the present application may be used in various communication systems, which may be a third generation partnership project (third generation partnership project,3 GPP) communication system, for example, a long term evolution (long term evolution, LTE) system, a fifth generation mobile communication technology (5th Generation Mobile Communication Technology,5G) mobile communication system, an NR system, a new air interface internet of vehicles (vehicle to everything, NR V2X) system, and may also be applied to a system of LTE and 5G hybrid networking, or a device-to-device (D2D) communication system, a machine-to-machine (machine to machine, M2M) communication system, an internet of things (Internet of Things, ioT), and other next generation communication systems, which may also be a non-3 GPP communication system, without limitation.

The technical solution of the embodiment of the application can be applied to various communication scenes, for example, one or more of the following communication scenes: enhanced mobile broadband (enhanced mobile broadband, emmbb), ultra-reliable low latency communication (ultra reliable low latency communication, URLLC), machine type communication (machine type communication, MTC), large-scale machine type communication (massive machine type communications, mctc), SA, D2D, V2X, and IoT, among other communication scenarios.

The above communication system and communication scenario to which the present application is applied are merely examples, and the communication system and communication scenario to which the present application is applied are not limited thereto, and are collectively described herein, and are not described in detail.

In some embodiments, the terminal device referred to in the present application may be a device for implementing a communication function. A terminal device may also be called a User Equipment (UE), a terminal, an access terminal, a subscriber unit, a subscriber station, a Mobile Station (MS), a remote station, a remote terminal, a Mobile Terminal (MT), a user terminal, a wireless communication device, a user agent, a user equipment, or the like. The terminal device may be, for example, a wireless terminal or a wired terminal in an IoT, V2X, D2D, M M, 5G network, or a future evolved public land mobile network (public land mobile network, PLMN). The wireless terminal can be a device with wireless transceiving function, can be deployed on land, and comprises indoor or outdoor, handheld or vehicle-mounted; can also be deployed on the water surface (such as ships, etc.); but may also be deployed in the air (e.g., on aircraft, balloon, satellite, etc.).

By way of example, the terminal device may be an unmanned aerial vehicle, an IoT device (e.g., sensor, electricity meter, water meter, etc.), a V2X device, a Station (ST) in a wireless local area network (wireless local area networks, WLAN), a cellular telephone, a cordless telephone, a session initiation protocol (session initiation protocol, SIP) phone, a wireless local loop (wireless local loop, WLL) station, a personal digital assistant (personal digital assistant, PDA) device, a handheld device with wireless communication functionality, a computing device or other processing device connected to a wireless modem, an on-board device, a wearable device (which may also be referred to as a wearable smart device), a tablet or a computer with wireless transceiver functionality, a Virtual Reality (VR) terminal, a wireless terminal in an industrial control (industrial control), a wireless terminal in an unmanned aerial vehicle (self-drive), a wireless terminal in a remote medical (remote medium) system (smart grid), a wireless terminal in a transportation security (transportation safety), a smart city (smart) terminal, a wireless to-vehicle-capable wireless communication capability of a UAV-to-vehicle, an unmanned aerial vehicle-to-a vehicle-the wireless vehicle, a vehicle-to-the unmanned aerial vehicle-the like. The terminal may be mobile or fixed, and is not particularly limited in this application.

In order to implement the multimedia playing method provided by the embodiment of the present application, the embodiment of the present application provides a multimedia playing device, which is used for executing the multimedia playing method provided by the embodiment of the present application, and fig. 1 is a schematic structural diagram of the multimedia playing device provided by the embodiment of the present application. As shown in fig. 1, the multimedia playing device 100 includes at least one processor 101, a communication line 102, and at least one communication interface 104, and may further include a memory 103. The processor 101, the memory 103, and the communication interface 104 may be connected through a communication line 102.

The processor 101 may be a central processing unit (central processing unit, CPU), an application specific integrated circuit (application specific integrated circuit, ASIC), or one or more integrated circuits configured to implement embodiments of the present application, such as: one or more digital signal processors (digital signal processor, DSP), or one or more field programmable gate arrays (field programmable gate array, FPGA).

Communication line 102 may include a pathway for communicating information between the aforementioned components.

The communication interface 104, for communicating with other devices or communication networks, may use any transceiver-like device, such as ethernet, radio access network (radio access network, RAN), WLAN, etc.

The memory 103 may be, but is not limited to, a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a random access memory (random access memory, RAM) or other type of dynamic storage device that can store information and instructions, or an electrically erasable programmable read-only memory (electrically erasable programmable read-only memory, EEPROM), a compact disc read-only memory (compact disc read-only memory) or other optical disc storage, optical disc storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to include or store desired program code in the form of instructions or data structures and that can be accessed by a computer.

In a possible design, the memory 103 may exist independent of the processor 101, that is, the memory 103 may be a memory external to the processor 101, where the memory 103 may be connected to the processor 101 through a communication line 102, for storing execution instructions or application program codes, and the execution is controlled by the processor 101 to implement a multimedia playing method provided in the embodiments described below. In yet another possible design, the memory 103 may be integrated with the processor 101, i.e., the memory 103 may be an internal memory of the processor 101, e.g., the memory 103 may be a cache, and may be used to temporarily store some data and instruction information, etc.

As one implementation, processor 101 may include one or more CPUs, such as CPU0 and CPU1 in fig. 1. As another implementation, the multimedia playing device 100 may include multiple processors, such as the processor 101 and the processor 107 in fig. 1. As yet another implementation, the multimedia playing apparatus 100 may further include an output device 105 and an input device 106.

In the following, for ease of understanding, terms involved in the present application will be explained first.

1. 5G message

Mobile communication networks have experienced a high-speed evolution of second-generation mobile communication technology (2th Generation Mobile Communication Technology,2G), third-generation mobile communication technology (3th Generation Mobile Communication Technology,3G) and fourth-generation mobile communication technology (4th Generation Mobile Communication Technology,4G), with operators providing increasingly more network infrastructure capability and operators being able to provide increasingly wider network bandwidth to subscribers. However, on high-speed networks, the underlying communication services provided by the operators do not change significantly. With the continuous updating of the user terminal, the functions of the user terminal are more and more powerful, and the user can realize wide information exchange through the user terminal. However, the basic communication services provided by operators cannot meet the user's demands for information exchange.

Because the short message service of the operator has the characteristics of strong accessibility, high safety, global interconnection and interworking and the like, the short message service is widely favored by users. However, in recent years, short message service experience is limited because short message service can only transmit limited text information, so that more and more users choose other ways to exchange information. Although some users still select a short message mode to exchange information with other users, the short message communication mode cannot meet more business requirements of the users.

How to meet the requirement of users for information exchange is a problem which is still to be solved at present. When the 5G age comes, in order to meet the requirement of users on information exchange, global operators have achieved a broad consensus in GSMA that short message service needs to be upgraded to rich media message service (i.e. 5G message service). As shown in fig. 2a, the evolution of the short message to the 5G message includes: the traditional short message is evolved to the intelligent short message, and then the intelligent short message is evolved to the 5G message.

The 5G messaging service not only supports multimedia messaging interactions between individual users, but also enables industry customers to offer new types of rich media-based interactive digital services to their users. The appearance of 5G message service brings brand new service experience for 5G terminal users, and brings development opportunities for global operators, industry clients and related industries.

GSMA plans all 5G terminals will support 5G messaging service in the future and GSMA has completed work to formulate the current relevant standards. GSMA builds 5G messages based on GSMA RCS UP standard. In the process of constructing the 5G message, the industry message is interacted by introducing the MaaP technology, so that the multimedia and light weight of the 5G message are realized. Meanwhile, the 5G message brings a brand-new man-machine interaction mode, a brand-new social and information service entrance is constructed, and a user can complete one-stop service experience such as service searching, discovery, interaction, payment and the like in a message window.

In the process of using the 5G message, the user can send and receive the 5G message through the original short message entrance of the user terminal without downloading the client. In the process of communicating the personal users with other users through the 5G message, as the users can send text information, various media such as pictures, audios and videos and various formats of information, the 5G message enables the information communication between the personal users to be richer and more convenient. The related public departments and enterprises can directly send public services and business services to the user terminals through 5G messages. Meanwhile, the user terminal may also search and select a service through a directory service function of the 5G message, which is similar to searching and selecting a service at an application store. These public and commercial services are presented in the form of rich media messages and interactive cards on the message interface of the user terminal where the user can either interact with the service provider or select a service at any time. The user can talk with the service providers of various industries through 5G messages in the message window of the user terminal, thereby obtaining efficient personalized service. The industry client establishes a convenient intelligent service channel with the user served by the industry client through the 5G message, so that more user feedback comments can be obtained, and a closer connection is established with the user.

The 5G message service maintains the original communication habit of the user. The 5G message service upgrades the short message service in the original mode of the user terminal on the basis of fully inheriting the code number system, real name system, security, interconnection and intercommunication and carrier grade service quality of the telecommunication service. The 5G message service also merges various media and message formats and can be seamlessly merged with the traditional short message. The 5G message service provides efficient intelligent service for users by utilizing the capabilities of artificial intelligence, cloud computing, big data and the like, and meets the abundant information exchange requirements and diversified service requirements of the users.

2. Introduction of 5G message service functions

The 5G message service is divided into two major categories, one category is the information interacted between individual users; another type is messages that interact between industry clients and individual users. Messages between individual users are further classified into point-to-point messages, group messaging messages, and group chat messages.

(1) Message function between individual users

Media formats supported by messages transmitted between individual users in 5G messages include text, pictures, audio, video, expressions, locations, contacts, and so forth. Messages transmitted between individual users support both online and offline messages that can be used to provide message status reports and message history management to the users.

A point-to-point message refers to a message sent by a first user to a second user. The point-to-point message supports the mutual conversion between messages and short messages in addition to the basic functions of messages transmitted between individual users. If the second user is a non-5G message user or the second user is a 5G message user which is not currently on-line, the network issues the 5G message through a short message channel. If the 5G message contains multimedia content and falls back to a sms, the network carries a uniform resource locator (Uniform Resource Locator, URL) for extracting the multimedia content in the sms. Thus, the second user can access the multimedia content by clicking the URL after receiving the short message.

Mass messaging refers to a first user entering or selecting a plurality of second users at a time and mass messaging to a list of the plurality of second users such that mass messaging appears as a point-to-point message on the user terminal of the second users. The group messaging supports message-to-sms in addition to the basic functionality of messages transferred between individual users. If the second user is a non-5G message user or the second user is a 5G message user which is not currently on-line, the network issues the message through a short message channel. If the message contains the multimedia content, and falls back to the short message, the network carries the URL for extracting the multimedia content in the short message content. Thus, the second user can access the multimedia content by clicking the URL after receiving the short message. The first user may select a plurality of 5G message capable user terminals and create a group for the contacts to which the user terminals belong. After the group creation is successful, all users that have joined the group can interact with messages in the group through the user terminals. The group messaging supports group management functions including creating groups, joining groups, exiting groups, deleting group members, and breaking up groups, etc.

(2) Message function between industry and individual user

Industry clients interact with individual users in the carrier network in the form of chatbots (chat robots).

The content of the message sent by the individual user to the Chatbot of the industry client includes: text, pictures, audio, video, expressions, locations, and contacts.

The industry client sends a message to the individual user in a point-to-point or group messaging mode in the Chatbot, and the message content comprises: text, pictures, audio, video, expressions, locations, contacts, rich media cards, and a list of portable options. Wherein the portable options list includes "suggested replies" and "suggested actions".

The user's message interaction with Chatbot can be triggered in a variety of ways. The triggering mode of the message interaction between the user and the Chatbot comprises the following steps: clicking a search result trigger after searching keywords in a message search box of a user terminal interface, clicking a trigger from a webpage of a browser of the user terminal interface, scanning a two-dimensional code trigger, and inputting a Chatbot Identity number (Identity, ID) trigger. After the user is triggered by the message interaction with the Chatbot, the user can enter a message interaction interface of the user terminal interface.

And the user views the Chatbot detailed information acquired by the terminal through the user terminal. The detailed information of Chatbot includes: account numbers, names, avatars, service descriptions, and customer service calls. The user stores the Chatbot detailed information in the local of the user terminal, and the user can delete the Chatbot detailed information stored in the local of the user terminal. After receiving the message from the Chatbot for the first time, the user terminal inquires the operator network to check the details of the Chatbot, and if the Chatbot is not found, the message is a source unreliable message, so that the user terminal does not display the message to the user, thereby ensuring the reliability of the source of the message.

An individual user can interact with Chatbot through controls on the user terminal interface. The control on the user terminal interface comprises: "advice reply" and "advice operation". When the "suggested reply" control on the user terminal is triggered, the user terminal sends the content defined by the "suggested reply" as a message to the Chatbot, and this sent content is visible to the user. When a "suggest operation" control on the user terminal is triggered, the user terminal performs a function defined by the "suggest operation", the function including: opening a specific web page or Application (APP), invoking a phone dialing Application to complete an audiovisual phone call to a specific object, querying a location on a map and sending a user terminal local geographic location, adding a calendar event, editing a drafting and sending a text message or an audiovisual message. And after the Chatbot receives the information triggered by the proposal operation control, sending a message to the user terminal. After receiving the message, the user terminal displays the control in the message, wherein the control displaying mode comprises the following steps: suspension control, rich media card built-in control, fixed control at the bottom of the message conversation interface. After a user clicks the suspension control on the user terminal interface, all the suspension control disappears; after a user clicks the built-in control of the rich media card on the user terminal interface, the built-in button does not disappear; after the user clicks the fixed control on the user terminal interface, the fixed control does not disappear.

3. Technical requirements of 5G messages

(1) Basic requirements

The 5G message is an upgrade of the basic communication capabilities of the operator, which the 5G user terminal and the operator network should have. The native system on the user terminal supports 5G messages, so that 5G message functionality can be used without requiring the user to download an installed application or operate a service switch. Meanwhile, operators should upgrade own network equipment, realize 5G message functions and realize global interconnection and interworking.

(2) User terminal requirements

The ue shall support version GSMA RCS Universal Profile v2.4 and have the capability of upgrading according to the subsequent standard evolution.

The user terminal should support the personal message and industry message functions in the 5G message, and the capabilities of the user terminal include: the user terminal has the capability of configuring service access points, network parameters, service parameters and the like according to configuration files issued by the access operator network; the user terminal has the capability of carrying out security authentication between networks according to the information of the subscriber identification module (Subscriber Identity Module, SIM) card; the user terminal has the capability of sending and receiving one-to-one messages and group sending messages based on a Standalone Message mode; the user terminal has the capability of interacting with the industry client Chatbot in a Standalone Message mode; the user terminal has the capability of supporting sending and receiving group chat messages; the user terminal has the capability of transmitting multimedia content in personal messages and industry messages by using a hypertext transfer protocol (HyperText Transfer Protocol, HTTP), wherein the multimedia content comprises pictures, videos, audios and electronic business cards in a vCard (English: personal Data Interchange PDI) format; the user terminal has the capability of supporting receiving, displaying and processing the rich media card message from the Chatbot; the user terminal has the capability of supporting the functions of 'suggestion operation' and 'suggestion reply' in the message interaction with the Chatbot; the user terminal has the capability of supporting the Chatbot search in the Chatbot directory server of the operator; the user terminal has the capability of supporting the Chatbot detail query in the Chatbot information server of the operator; the user terminal has the capability of supporting the identification of deep links corresponding to the chatbots, and calling the message application to start the dialogue with the chatbots in the modes of scanning two-dimensional codes, clicking web pages and the like; the user terminal has the capability of supporting complaints and reports of Chatbot messages and chatbots; the user terminal has the capability of supporting the acquisition of a Chatbot blacklist of network configuration and supporting the configuration of the Chatbot or a contact blacklist of the user terminal locally.

(3) Network requirements

The operator network should support GSMA Universal Profile v version 2.4 and its subsequent upgrade version, ensuring that the user terminal accesses and uses its 5G message function normally. Meanwhile, the operator network should also support: the operator network can provide a unified user terminal-network interface for the user terminal, and ensure that the terminal can normally use the 5G message function after being accessed into different operator networks; the operator network can provide a uniform Chatbot interface for industry clients, so that the industry clients can access different operator networks in the same mode; the operator network can support the compatibility and coexistence processing of different versions of user terminals after the functional versions of the user terminals are upgraded; the operator network can ensure the interconnection and intercommunication of the messages among the operators; the operator network can audit and authenticate the chatbots of the industry clients; the operator network can write the Chatbot list and the Chatbot details into the Chatbot catalog and the information service to finish the related data management and support the inquiry of the user terminal to the Chatbot catalog and the Chatbot details; the operator network can ensure the accessibility of message delivery between individual users and between industry clients and individual users (the messages which cannot be delivered by using 5G messages are delivered by adopting modes of network short message fallback, message withdrawal and the like); the operator network can establish a unified technical specification standard according to the iterative update of the standard version, so as to ensure that relatively consistent product functions and unified technical service capability are provided; the operator network can shield the industry client junk information reported by the user terminal.

(4) Industry access requirements

The industry client can apply for opening chatbots to the operator, and through calling an application program interface (Application Program Interface, API) provided by the operator, message interaction with the user terminal based on the mode Standalone Message in GSMARCS Universal Profile v2.4 is realized. Industry access requirements include: invoking the network capability of an operator to send a point-to-point or broadcast message to the user terminal; the point-to-point or broadcast message can send text or multimedia message, and the message can also contain 'suggested reply' and 'suggested operation'; the point-to-point or broadcast message may send a rich media card message that may contain titles, introductions, multimedia content, "suggested replies" and "suggested actions"; receiving a multimedia message sent by a user terminal; and receiving the returned message and operation information after the user terminal clicks the advice reply or advice operation.

2. Deep introduction to

Deep is a deep link in an App application. Deep is not just to launch the App, but rather to link to a specific location within the App by using a URL. Illustratively, if an App is to be modeled as a website, then deep is a page in the website, such as a product page, a promotional page, etc., through which direct jumps from outside the App to the page.

The deep has obvious value in App marketing and operation. When a user triggers an advertisement provided with a deep on a user terminal interface, the user can directly enter an App designated by an advertiser corresponding to the deep; when the user triggers the advertisement which is not provided with the deep, the user can only jump to the App home page.

Deep is currently supported by mainstream operating systems such as Android, iOS, windows, firefox OS, blackBerry10, etc. Taking deep of the first APP under iOS as an example, a user can quickly jump to "elephant grass" in the first APP from other applications: the user invokes the deep of the elephant grassland in other applications as:

alipays:// platgormapi/startappid= 60000002. After the user triggers the deep, as shown in fig. 2b, the user terminal asks the user whether to start the first APP, and the interface of the corresponding user terminal displays "do the link open in the first APP? "simultaneously providing a" cancel "virtual key and an" open "virtual key. And the user terminal directly jumps to an elephant grassland interface under the condition that the user needs to start the first APP.

The 5G message can support deep functions. When the user terminal triggers the deep in the form of a 5G message, the interface of the user terminal may jump to the designated Chatbot. Meanwhile, according to the lovely and difficult viewing standard, the operation of sending specific message content can be added after the jump. For example, deep with 5G message connected is:

sms:1065502100010％40botplatform.rcs.chinaunicom.cn。

4. Bluetooth (R)

Bluetooth is a wireless technology standard that is mainly used for short-range data exchange between fixed devices, mobile devices, and building personal area networks (e.g., UHF radio waves using the ISM band of 2.4-2.485 GHz). The plurality of devices can be connected through Bluetooth at the same time, which solves the problem of data synchronization among the plurality of devices in the related art,

the Bluetooth technology and the Bluetooth product have the following functional characteristics:

4.1, bluetooth can be applicable to multiple equipment, need not to connect through cable and optical cable between the equipment, can directly communicate through wireless bluetooth communication link.

And 4.2, the global unified working frequency band is used in the Bluetooth technology. Users in the global scope can communicate by using Bluetooth technology without limit, and the problem that different countries of the cellular mobile phone are difficult to directly communicate is avoided. In addition, bluetooth product uses convenient equipment that has bluetooth function can directly search for another bluetooth product and establish communication connection, under control software's effect, can automatic transmission data. Products such as a telephone card, an Internet of things card and the like are not needed.

4.3, the Bluetooth technology has strong safety and anti-interference capability, and as the Bluetooth technology has the function of frequency hopping, the ISM frequency band is effectively prevented from encountering an interference source. The Bluetooth technology also has better compatibility, and has become a technology independent of an operating system, so that good compatibility in various operating systems is realized.

4.4, transmission distance is shorter: in the related art, the main working range of the Bluetooth technology is about 10 meters, the Bluetooth technology after increasing the radio frequency power can work in the range of 100 meters, and only then the working quality and efficiency of the Bluetooth during propagation can be ensured, and the propagation speed of the Bluetooth is improved. In addition, the interference between the Bluetooth product and other electronic products can be effectively reduced in the Bluetooth technology connection process, so that the normal operation of the Bluetooth technology is ensured. The Bluetooth technology has higher propagation quality and efficiency and higher propagation safety.

4.5. Propagation is performed by frequency hopping spread spectrum technology: in the practical application period, the Bluetooth technology can divide and convert the original frequency points. If some Bluetooth technologies with higher frequency hopping speed are adopted, the master unit in the whole Bluetooth system can convert in an automatic frequency hopping mode, so that random frequency hopping is carried out on the master unit. Because the Bluetooth technology has higher safety and anti-interference capability, the Bluetooth technology can ensure higher propagation quality in practical application.

The above is a detailed explanation of the nouns involved in the embodiments of the present application.

In order for a merchant to conduct product marketing in a variety of ways, the merchant needs to ascertain information such as the user's attention to the merchandise.

In an example, in related art, a method, a device and a system for analyzing a commodity attention based on an electronic tag are provided. Comprising the following steps: controlling an electronic price tag associated with a target commodity to display a commodity label of the target commodity; monitoring whether a scanning request for the commodity label is received or not in real time: when a scanning request for the commodity label is received, commodity information of a target commodity is displayed to a scanning requester, and browsing behavior information when the scanning requester views the commodity information is collected; and analyzing the attention degree of the target commodity according to the browsing behavior information.

And establishing a binding relation with the commodity through the electronic price tag system; the implementation personnel put the electronic price tags at the corresponding commodity positions; developing H5 pages for displaying functions of commodities, sales promotion, user information collection and the like according to requirements; generating a link two-dimensional code through an electronic price tag system; pushing the two-dimensional code content to the electronic price tag through the electronic price tag system; judging whether to replace the two-dimensional code; if yes, returning to the step of developing H5 pages with functions of displaying commodities, promoting activities, user information collection and the like according to the requirements; if not, the user checks commodity information through the application; the application automatically reports the user information to the platform, and the platform analyzes the user information, namely the behavior.

It can be seen that the above related art discloses a technical scheme for determining information of commodities focused and browsed by a user through an electronic tag, and performing marketing analysis according to the information of commodities focused and browsed by the user. However, the above scheme relies on the user to actively scan commodity information, and cannot actively acquire user information (such as people flow information) for marketing analysis.

In another example, related technology also discloses a product marketing system and method based on the two-dimension code, which comprises a marketing user terminal, a two-dimension code generation server, a two-dimension code analysis server, a marketing product server, a client terminal and a channel access server.

Wherein, the two-dimensional code generation server includes: the device comprises a receiving module, an authentication module, a key exchange first module and a two-dimension code generation module.

The two-dimensional code analysis server includes: and the two-dimensional code analysis module and the key exchange second module.

The marketing product server includes: a product transaction processing unit a, a product transaction processing unit … … N, and a product transaction processing unit B.

The client terminal includes: and the two-dimensional code scanning module is used for analyzing the result and executing the module.

In the scheme, the security of the two-dimension code marketing business is improved mainly by encrypting the content in the two-dimension code. However, the above solution also cannot actively acquire user information (such as people flow information) for marketing analysis.

In another example, related technology also discloses an anti-counterfeit label with two-dimension code marketing, scope and traceability functions. Specifically disclosed is: the system comprises a data module, a main information module and an auxiliary information module.

Wherein the main information module includes: counting module, marketing information, anti-fake information and tracing information.

The auxiliary information module includes: the privacy information encryption module is used for injecting commands into the shielding module; and the information display expansion module.

In the scheme, quick scanning is realized mainly through positioning, edge determination and correction of the two-dimensional code pattern, and whether the two-dimensional code pattern is retreaded or second-hand is judged through technical module statistics. The scheme can not actively acquire the user information (such as the people flow information) to carry out marketing analysis.

In the related art, putting advertisements on billboards is one of the common marketing means for merchants. However, after the advertisement is put on the advertisement board, the merchant cannot accurately know the people flow information of the advertisement board position, and cannot know how many users know commodity information through the advertisement board, so that the efficiency of putting the advertisement through the advertisement board is lower, and more accurate advertisement putting cannot be achieved.

In order to solve the technical problems, the application provides a multimedia playing system. By integrating the Bluetooth function on the multimedia playing device, the multimedia playing device can actively acquire the information such as the number of nearby Bluetooth devices, residence time period and the like. And the management device can determine the marketing effect of the multimedia playing device based on the information, and assign the multimedia playing strategy based on the marketing effect, so that the advertising board plays multimedia according to the multimedia playing strategy, and therefore, the advertising efficiency of the multimedia playing device can be improved when advertising is carried out by the multimedia playing device.

As shown in fig. 3, the multimedia playing system 30 includes: a multimedia playing device 301 and a management device 302; the multimedia playing device 301 is connected to the management device 302 via a communication link.

The multimedia playing device 301 is configured to: searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; transmitting Bluetooth equipment information to a management device; wherein the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each target bluetooth device stays within the target area.

A management device 302 configured to: acquiring Bluetooth equipment information; generating a multimedia playing strategy according to the Bluetooth equipment information; transmitting the multimedia play policy to the multimedia play device 301; the multimedia playing policy is used to instruct the multimedia playing device 301 to play the target multimedia information in the target time period.

The multimedia playing device 301 is configured to: and playing the target multimedia information in the target time period according to the multimedia playing strategy.

It should be noted that, when applied to advertising scenes, the multimedia playing device may be a bluetooth billboard with bluetooth function, or other devices with advertising function. The present application is not limited in this regard.

The scheme at least brings the following beneficial effects: by integrating bluetooth functions on the multimedia playing device 301, the multimedia playing device 301 can actively acquire information such as the number of nearby bluetooth devices and residence time period. And further, the management device 302 can determine the marketing effect of the multimedia playing device 301 based on the information, and specify the multimedia playing policy based on the marketing effect, so that the multimedia playing device 301 plays multimedia according to the multimedia playing policy, and the marketing effect when the multimedia playing device 301 plays the multimedia effect is improved.

In one possible implementation, in conjunction with fig. 3, as shown in fig. 4, the system 30 further includes: a user terminal 303 and an enterprise terminal 308.

The multimedia playing device 301 is further configured to: displaying target two-dimensional code information corresponding to target multimedia information when the target multimedia information is played;

a user terminal 303 configured to: scanning two-dimensional code information to generate first indication information; sending a first indication to the enterprise terminal 308; the first indication information is used for representing the two-dimensional code information displayed by the user terminal 303 through scanning the multimedia playing device 301, and browsing the target multimedia information;

Enterprise terminal 308 is further configured to: receiving first indication information; determining first count information according to the first indication information; the first count information is used to characterize the number of user terminals 303 browsing the target multimedia information by scanning the two-dimensional code information displayed by the multimedia playing device 301.

The scheme at least brings the following beneficial effects: the multimedia playing device 301 simultaneously displays two-dimensional code information corresponding to the multimedia information when playing the target multimedia information. When the user is interested in the multimedia information, the user terminal 303 can scan the two-dimensional code information to browse the specific information of the target multimedia information, at this time, the enterprise terminal 304 can determine the number of users browsing the target multimedia information through the multimedia playing device 301 based on the number of the user terminals 303 scanning the two-dimensional code information, and further determine the effect of playing the target multimedia information by the multimedia playing device 301 according to the number of the users.

In a possible implementation, the management device 302 is further configured to: the number of terminals per target period in each target period is determined based on the Bluetooth device information.

And determining the multimedia release effect in each time period according to the terminal quantity information.

And determining target multimedia information played in each time period according to the multimedia playing effect in each time period, and generating a multimedia playing strategy.

The scheme at least brings the following beneficial effects: the management device 302 can determine the multimedia playing effect in each time period through the number of terminals in each time period, and further optimize the multimedia playing strategy according to the multimedia playing effect, so that the advertising marketing effect based on the multimedia playing is better.

In a possible implementation manner, in conjunction with fig. 3, as shown in fig. 4, the system further includes: service terminal 304.

Service terminal 304 configured to: sending an authentication request to the multimedia playing device 301; in case of receiving authentication success messages from a plurality of body apparatuses, establishing a connection with the multimedia playing device 301; transmitting a control instruction to the multimedia playing device 301; receiving the control instruction execution result from the multimedia playing device 301.

The multimedia playing device 301 is further configured to: receiving an authentication request from the service terminal 304, authenticating the service terminal 304 according to the authentication request, and sending an authentication success message to the multimedia playing device 301 if the authentication passes; establishing connection with the service terminal 304, receiving a control instruction from the service terminal 304, executing control operation according to the control instruction, and determining a control instruction execution result; and sending the control instruction execution result to the service terminal 304.

The scheme at least brings the following beneficial effects: the service terminal 304 establishes a connection with the multimedia playing device 301 after authentication. After that, the service terminal 304 may control the multimedia playing device to perform related operations such as an on/off operation, an advertisement switching operation, a multimedia playing device configuration operation, etc., through the control instruction. The technical scheme that a worker controls the multimedia playing device 301 through the service terminal 304 is realized.

In a possible implementation, as shown in fig. 4, the multimedia playing system 30 further includes a personal device 305, a big data platform 306, and a 5G message terminal 307.

Wherein the personal device 305 is connected to the management apparatus 302 and the big data platform 306, respectively. The big data platform 306 is also connected to the management device 302.

Wherein the personal device 305 is used for executing the operation execution of the management apparatus 302 by the user.

The big data platform 306 is configured to provide big data information (such as bluetooth terminal information counted by a plurality of multimedia playing devices) to the management device 302. So that the management device 302 determines the multimedia information playing effect of each multimedia playing device according to the big data information.

The 5G message terminal 307 is used to display 5G message content related to multimedia information such as advertisements as well, product details, merchant's mall information, etc. The present application is not limited in this regard.

The multimedia playing system according to the embodiment of the present application is described in detail above.

Hereinafter, each device in the multimedia playing system will be described in detail with reference to the above multimedia playing system.

In one possible implementation, as shown in fig. 5, the multimedia playing device 301 specifically includes, but is not limited to, at least one of the following: bluetooth module 501, management module 502, function module 503, and storage module 504, communication module 505, and communication module 506.

The bluetooth module 501 is configured to perform bluetooth search, bluetooth address identification, and establish bluetooth connection with bluetooth of a service terminal.

Management module 502: configuration management, parameter settings, etc. for the multimedia playing device 301, such as counting the unit time of bluetooth address count, counting the interval of stay time, setting the password matching bluetooth of the multimedia playing device 301, etc.

Function module 503: the method is used for counting the searched Bluetooth quantity and the residence time of the Bluetooth terminal, finishing data packaging, and operating according to the accepted instructions, such as adjusting brightness, advertising content and the like.

Storage module 504: for storing statistics, advertising video, etc.

The communication module 505: for enabling the multimedia playing device to communicate with other devices through the operator communication network and for remote importing of multimedia information, supporting a desired communication protocol.

Communication module 506: including in particular but not limited to at least one of: a wireless communication module 5061, a hardware interface module 5062, a function module 5063, and a SIM card slot 5064. The wireless communication module 5061 is configured to implement wireless access to a carrier communication network through a radio frequency module, an antenna array, etc., so as to complete receiving and sending of the 5G message; the hardware interface module 5062 is used for realizing the butt joint of the communication module 506 and other hardware of the multimedia playing device, completing data transmission and relevant function expansion, and realizing 5G message transmission statistic data; the function module 5063 and the wireless communication module 5061 jointly receive and transmit 5G messages, process remote control instructions and the like; the SIM card slot 5064 is used to place a SIM card for communication and user identification through the SIM card.

In one possible implementation, as shown in fig. 6, the management device 302 includes, but is not limited to, at least one of: a management module 601, a communication module 602, a storage module 603, and a message module 604.

Management module 601: for managing configuration management, parameter configuration, etc. of the device 302.

The communication module 602: for implementing the basic communication functions of the management device 302, supporting the required communication protocols.

The storage module 603: the system is used for storing the information of the multimedia playing device in the target area, such as the number of the multimedia playing device, the physical position, the information of the working personnel such as a remote controller, a monitoring personnel and the like, and counting the searched Bluetooth terminal.

Message module 604: the method is used for configuring the sending content template according to the 5G message content format and generating a message body according to the template content.

It should be noted that, the information such as the count situation and the stay time searched by the multimedia playing device 301 may be transmitted to the management device 302 in a timing manner by means of a 5G message. If the data volume collected by the multimedia playing device is larger, the multimedia playing device can also directly talk the data to be transmitted to the big data platform through the communication network.

The multimedia playing device 301 and the management device 302 according to the embodiments of the present application are described in detail above.

The following describes in detail the multimedia playing method provided in the embodiments of the present application with reference to the above system and device.

As shown in fig. 7, a flowchart of a multimedia playing method according to an embodiment of the present application is provided, and the method includes the following steps 701-705:

in step 701, the multimedia playing device searches for bluetooth devices in the target area, and determines bluetooth device information in the target area.

The bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each target bluetooth device stays within the target area.

Alternatively, the multimedia playing device may distinguish different bluetooth devices by different bluetooth addresses.

In one example, the number of target bluetooth devices searched by the multimedia playing device is 5, which are respectively: bluetooth terminal #1, bluetooth terminal #2, bluetooth terminal #3, bluetooth terminal #4, and Bluetooth terminal #5. The time periods of the 5 Bluetooth terminals staying in the target area are respectively as follows: bluetooth terminal #1

"11:00-11:20", bluetooth terminal #2"11:10-11:30", bluetooth terminal #3"11:00-11:20", bluetooth terminal #4"12:10-12:30", bluetooth terminal #5"12:10-12:20".

Alternatively, the multimedia playing device may count the number of bluetooth terminals in time slots. For example, the multimedia playing device counts with a time period of one hour bit per hour, and determines 11: the number of terminals in the 00-12:00 time period is 3, and the number of terminals in the 12:00-12:00 time period is 2.

It should be noted that the multimedia playing device may also determine other information of the bluetooth device, and geographical location information of the multimedia playing device, statistics start time and end time, etc., which are not limited in this application.

It will be appreciated that after the multimedia playing device acquires the information, the information may be stored in its own storage module.

Step 702, the multimedia playing device sends bluetooth device information to the management device. Correspondingly, the management device receives Bluetooth equipment information from the multimedia playing device.

In one possible implementation manner, the multimedia playing device may send the bluetooth device information to the management device through a 5G message, a wireless network, bluetooth, a wired transmission, and the like. The present application is not limited in this regard.

In a specific implementation manner, the multimedia playing device acquires the bluetooth device information from the storage module, and sends the bluetooth information to the management device through the 5G message. Correspondingly, the management device receives Bluetooth equipment information sent by the multimedia playing device through the 5G message.

Step 703, the management device determines a multimedia playing policy according to the bluetooth information.

In a possible implementation manner, the management device determines the number of terminals in each target time period of each target time period according to the bluetooth device information. And the management device determines the multimedia delivery effect in each time period according to the terminal quantity information. And the management device determines target multimedia information played in each time period according to the multimedia playing effect in each time period, and generates a multimedia playing strategy.

It should be noted that in the embodiment of the present application, the multimedia playing device may be a billboard for playing an advertisement. Accordingly, the multimedia is an advertisement. In this application, advertisement playing with a billboard will be mainly described as an example.

Optionally, after the management device obtains the bluetooth information, the traffic of the people in the area where the multimedia playing device is located and the traffic of the people in each time period are determined according to the bluetooth information. Thereby generating a multimedia playing strategy for playing high-priority advertisements in a time period with a large amount of people and playing low-priority advertisements in a time period with a small amount of people.

An example, the management device includes two advertisements to be played, advertisement a and advertisement B, respectively. Wherein, the priority of advertisement A is higher than the priority of advertisement B. The management device determines 11: the number of terminals in the 00-12:00 time period is higher than the number of terminals in the 12:00-13:00 time period. Based on this, the management apparatus determines that at 11: advertisement A is played in the 00-12:00 time period, and advertisement B is played in the 12:00-13:00 time period.

Step 704, the management device sends the multimedia playing policy to the multimedia playing device. Correspondingly, the multimedia playing device receives the multimedia playing strategy from the management device.

The multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period.

In a possible implementation manner, the management device may also send the multimedia playing policy to the multimedia playing device through a 5G message, a wireless network, bluetooth, a wired transmission, etc. The present application is not limited in this regard.

Step 705, the multimedia playing device plays the target multimedia information in the target time period according to the multimedia playing policy.

Specifically, after receiving the multimedia play policy, the multimedia play device determines advertisements that need to be played during each time period, and plays the responsive advertisements after reaching the time period.

For example, in conjunction with the above example, at 11: and in the time period of 00-12:00, the multimedia playing device plays the advertisement A. And in the time period of 12:00-13:00, the multimedia playing device plays the advertisement B.

Referring to fig. 7, as shown in fig. 8, in a possible implementation manner, the multimedia playing device may further improve the advertising effect through the two-dimensional code information. Specifically, the following steps 801 to 804 are performed.

Step 801, when playing target multimedia information, the multimedia playing device displays target two-dimensional code information corresponding to the target multimedia information.

The two-dimensional code may be a two-dimensional code of APP of the merchant to which the advertisement belongs, or a two-dimensional code of a merchant applet, or a two-dimensional code of a merchant 5G message interface, which is not limited in this application.

Optionally, the two-dimensional code information further includes information of the multimedia playing device (for example, information of a number, a position, a manufacturer, etc. of the multimedia playing device), so that the user terminal or the enterprise terminal can determine the number of users scanning the two-dimensional code through the multimedia playing device. Further determining the advertisement putting effect of the multimedia playing device.

Step 802, the user terminal scans the two-dimension code information to generate first indication information.

The first indication information is used for representing two-dimensional code information displayed by the user terminal through scanning the multimedia playing device, and browsing target multimedia information.

Taking the two-dimensional code information as a 5G message interface of a merchant as an example, after the user terminal scans the two-dimensional code, the user terminal can enter a corresponding 5G message Chatbot interface of the merchant to display detailed information, images, parameters, comments and other information of the advertisement product. Meanwhile, the two-dimensional code also triggers the multimedia playing device for displaying the two-dimensional code and the advertising information corresponding to the two-dimensional code. The user terminal generates first indication information according to the information.

Step 803, the user terminal sends first indication information to the enterprise terminal. Accordingly, the enterprise terminal receives the first indication information from the user terminal.

It should be noted that the enterprise terminal is a terminal held by an enterprise or a business that puts advertisements on the multimedia playing device. The enterprise terminal may be a terminal based on a 5G message, or may be another type of terminal, which is not limited in this application.

Step 804, the enterprise terminal determines first count information according to the first indication information.

The first counting information is used for representing the number of user terminals for browsing the target multimedia information by scanning the two-dimensional code information displayed by the multimedia playing device.

It should be noted that, one enterprise terminal is generally connected to a plurality of multimedia playing devices. The enterprise terminal may receive: and the different multimedia playing devices scanned by different user terminals display the first indication information generated after the two-dimensional code information of the target multimedia information.

And the enterprise terminal counts the first indication information generated after scanning the two-dimensional code information of the target multimedia information of the same multimedia playing device, so that the number of times of scanning the two-dimensional code of the target multimedia information of the same multimedia playing device can be determined. That is, the number of user terminals browsing the target multimedia information by scanning the two-dimensional code information displayed by the multimedia playing device.

It should be noted that, the larger the first count information corresponding to the multimedia playing device is, the better the advertisement effect of the multimedia playing device is. After the counting information is determined, an advertisement putting strategy can be formulated for different multimedia playing devices according to the putting effect of the different multimedia playing devices. This application is not repeated here.

In a possible implementation manner, as shown in fig. 9, an embodiment of the present application further provides a process of interaction between a service terminal and a multimedia playing device, where the process may specifically include the following steps 901 to 907. The following is a detailed description.

Step 901, the service terminal sends an authentication request to the multimedia playing device.

Step 902, the multimedia playing device authenticates the service terminal according to the authentication request.

Step 903, the multimedia playing device sends an authentication success message to the multimedia playing device when the authentication is passed.

Step 904, the multimedia playing device establishes connection with the service terminal.

The connection may be a bluetooth link, a wireless communication connection, or a wired communication connection. The present application is not limited in this regard.

In step 905, the service terminal sends a control command to the multimedia playing device.

The control instruction may be an instruction for controlling the multimedia playing device to work. For example: switch control instructions, advertisement adjustment/switching control instructions, parameter device control instructions, etc.

The control instruction may also be an advertisement configuration instruction. For example, the control instruction includes a plurality of advertisement videos to be played.

Step 906, the multimedia playing device executes the control operation according to the control instruction, and determines the execution result of the control instruction.

It should be noted that, for different control execution, the multimedia playing device may execute different control operations to generate different execution results, which is not described in detail in this application.

Step 907, the multimedia playing device sends the control instruction execution result to the service terminal.

The embodiment of the present application may divide the functional modules or functional units of the multimedia playing device according to the above method examples, for example, each functional module or functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated modules may be implemented in hardware, or in software functional modules or functional units. The division of the modules or units in the embodiments of the present application is merely a logic function division, and other division manners may be implemented in practice.

Fig. 10 is a schematic structural diagram of a multimedia playing device 100 according to an embodiment of the present application, where the device includes: a bluetooth module 1001, a communication module 1002 and a processing module 1003; the bluetooth module 1001 is configured to search bluetooth devices in the target area, and determine bluetooth device information in the target area; the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each target bluetooth device stays within the target area; a communication module 1002, configured to send bluetooth device information to a management apparatus; the communication module 1002 is further configured to receive a multimedia play policy from the management device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period; and the processing module 1003 is configured to play the target multimedia information in the target time period according to the multimedia play policy.

With reference to the third aspect, in a possible implementation manner, the communication module 1002 is further configured to receive an authentication request from a service terminal; the processing module 1003 is further configured to authenticate the service terminal according to the authentication request, and the communication module 1002 is further configured to send an authentication success message to the multimedia playing device if the authentication passes; the communication module 1002 is further configured to receive a control instruction from the service terminal; the processing module 1003 is further configured to perform a control operation according to the control instruction, and determine that the control instruction is performed.

From the foregoing description of the embodiments, it will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of functional modules is illustrated, and in practical application, the above-described functional allocation may be implemented by different functional modules according to needs, i.e. the internal structure of the apparatus is divided into different functional modules to implement all or part of the functions described above. The specific working processes of the above-described systems, devices and units may refer to the corresponding processes in the foregoing method embodiments, which are not described herein.

Embodiments of the present application provide a computer program product comprising instructions which, when run on a computer, cause the computer to perform the multimedia playing method of the method embodiments described above.

The embodiment of the application also provides a computer readable storage medium, in which instructions are stored, which when executed on a computer, cause the computer to execute the multimedia playing method in the method flow shown in the method embodiment.

The computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random access Memory (Random AccessMemory, RAM), a Read-Only Memory (ROM), an erasable programmable 5-program Read-Only Memory (Erasable Programmable Read Only Memory, EPROM), a register, a hard disk, an optical fiber, a portable compact disc Read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing, or any other form of computer readable storage medium known in the art. An example

A storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium, 0. In the alternative, the storage medium may be integral to the processor.

The processor and the storage medium may reside in an application specific integrated circuit (Application SpecificIntegrated Circuit, ASIC). In the context of the present application, a computer-readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

Embodiments of the present invention provide a computer program product comprising instructions which, when run on a computer, cause the computer to perform a multimedia playing method as described in fig. 7 to 9.

Since the multimedia playing device, the computer readable storage medium and the computer program product in the embodiments of the present invention can be applied to the above-mentioned method, the technical effects obtained by the method can also refer to the above-mentioned method embodiments, and the embodiments of the present invention are not described herein again.

In several embodiments provided herein, it should be understood that the disclosed systems, devices, and methods may be implemented in other ways. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is merely a logical function division, and may be implemented in other ways, for example, multiple units or components may be combined or integrated

To another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection between the illustrated or discussed 5 may be through some interface, indirect coupling or communication connection of devices or units, which may be in electrical, mechanical, or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, and may be located in one place

Or may be distributed across multiple network elements. The purpose of the embodiment scheme can be achieved by selecting part or all of 0 units according to actual needs.

In addition, each functional unit in each embodiment of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.

The foregoing is merely a specific embodiment of the present application, but the protection scope of the present application is not limited thereto, and any changes or substitutions within the technical scope of the present disclosure should be covered in the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A multimedia playing system, comprising: a multimedia playing device and a management device; the multimedia playing device is connected with the management device through a communication link;

the multimedia playing device is configured to: searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; transmitting the Bluetooth equipment information to the management device; wherein the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each of the target bluetooth devices stays within the target area;

the management device is configured to: acquiring the Bluetooth equipment information; generating a multimedia playing strategy according to the Bluetooth equipment information; transmitting the multimedia playing strategy to the multimedia playing device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period;

the multimedia playing device is configured to: and playing the target multimedia information in the target time period according to the multimedia playing strategy.

2. The system of claim 1, wherein the system further comprises: a user terminal and an enterprise terminal;

the multimedia playing device is further configured to: displaying target two-dimensional code information corresponding to the target multimedia information when the target multimedia information is played;

the user terminal is configured to: scanning the two-dimensional code information to generate first indication information; sending the first indication information to the enterprise terminal; the first indication information is used for representing the two-dimensional code information displayed by the multimedia playing device through scanning by the user terminal, and browsing the target multimedia information;

the enterprise terminal is further configured to: receiving the first indication information; determining first count information according to the first indication information; the first counting information is used for representing the number of user terminals for browsing the target multimedia information through scanning the two-dimensional code information displayed by the multimedia playing device.

3. The system of claim 1 or 2, wherein the management device is further configured to:

determining the number of terminals in each target time period of each target time period according to the Bluetooth equipment information;

According to the terminal quantity information, determining the multimedia delivery effect in each time period;

and determining target multimedia information played in each time period according to the multimedia playing effect in each time period, and generating the multimedia playing strategy.

4. The system of claim 1, wherein the system further comprises: a service terminal;

the service terminal is configured to: sending an authentication request to the multimedia playing device; under the condition that authentication success messages from the plurality of body devices are received, connection is established with the multimedia playing device; sending a control instruction to the multimedia playing device; receiving a control instruction execution result from the multimedia playing device;

the multimedia playing device is further configured to: receiving an authentication request from the service terminal, authenticating the service terminal according to the authentication request, and sending an authentication success message to the multimedia playing device under the condition that the authentication passes; establishing connection with the service terminal, receiving a control instruction from the service terminal, executing control operation according to the control instruction, and determining an execution result of the control instruction; and sending the control instruction execution result to the service terminal.

5. A multimedia playing method, characterized by being applied to the multimedia playing device in the multimedia playing system of any one of claims 1 to 4, comprising:

searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each of the target bluetooth devices stays within the target area;

transmitting the Bluetooth equipment information to a management device;

receiving a multimedia playing strategy from a management device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period;

and playing the target multimedia information in the target time period according to the multimedia playing strategy.

6. The method of claim 5, wherein the method further comprises:

displaying target two-dimensional code information corresponding to the target multimedia information when the target multimedia information is played; and the multimedia playing device for playing the target multimedia information is determined based on the two-dimensional code information when the user terminal scans the two-dimensional code information.

7. The method according to claim 5 or 6, characterized in that the method further comprises:

receiving an authentication request from the service terminal;

authenticating the service terminal according to the authentication request, and sending an authentication success message to the multimedia playing device under the condition that the authentication passes;

receiving a control instruction from the service terminal;

executing control operation according to the control instruction, and determining an execution result of the control instruction; and sending the control instruction execution result to the service terminal.

8. A multimedia playing device, characterized in that it is applied to the multimedia playing system of any one of claims 1 to 4, said device comprising: the Bluetooth module, the communication module and the processing module;

the Bluetooth module is used for searching Bluetooth equipment in a target area and determining Bluetooth equipment information in the target area; the bluetooth device information includes at least one of: the number of target bluetooth devices that stay within the target area, and the time period that each of the target bluetooth devices stays within the target area;

the communication module is used for sending the Bluetooth equipment information to a management device;

The communication module is also used for receiving the multimedia playing strategy from the management device; the multimedia playing strategy is used for indicating the multimedia playing device to play the target multimedia information in the target time period;

and the processing module is used for playing the target multimedia information in the target time period according to the multimedia playing strategy.

9. A multimedia playing device, comprising: a processor and a communication interface; the communication interface is coupled to the processor for running a computer program or instructions to implement the multimedia playing method as claimed in any one of claims 5-7.

10. A computer readable storage medium having instructions stored therein, characterized in that when executed by a computer, the computer performs the multimedia playing method as claimed in any one of the preceding claims 5-7.