KR20220052635A - Advertisement system and method using disposable product - Google Patents

Abstract

The present invention relates to an advertising service system using a disposable product. According to the present invention, advertising QR codes are formed and distributed on the outer surfaces of disposable products discharged in various ways. Advertising content is transmitted to terminals of users scanning the QR codes. A certain reward is provided as the advertising content is viewed. As a result, the disposable product itself can be utilized as an advertising medium and the value and utility of the disposable product can be enhanced. On the part of a disposable product distributor, cost burden can be reduced by sharing disposable product purchase cost with an advertiser. The advertising service system of the present invention uses affiliated stores providing disposable products on which QR codes are formed. The system includes: an advertiser terminal providing advertising content in accordance with an advertising contract using a disposable product; a user terminal scanning a QR code on the disposable product by driving a dedicated app, transmitting recognized QR information, and acquiring a reward by playing back the advertising content received as a result thereof; and an operating server transmitting the advertising content to the user terminal in accordance with the QR information received from the user terminal and providing a reward as a user views the advertising content.

Description

ADVERTISEMENT SYSTEM AND METHOD USING DISPOSABLE PRODUCT

The present invention relates to an advertisement service system and method using disposable products, and more particularly, to form and distribute a QR code for advertisement on the outer surface of disposable products discharged through various routes, and to provide advertisement content to the terminals of users who scan the QR code. By transmitting and providing a certain reward according to the viewing of advertisement content, the disposable product itself is used as an advertising medium to increase the value and utility of disposable products, as well as reducing the cost burden by sharing the purchase cost of disposable products with advertisers. It relates to an advertisement service system and method using disposable products.

Disposable products are mainly products that can be manufactured at low cost through mass production. In particular, industrial products premised on one-time use have a simplified structure from the design stage to suit their intended use, so their durability is lower than conventional products not premised on one-time use. However, in terms of function, one cannot be said to be better for various reasons such as frequency of use, product price, durability, etc. In some fields, disposable and multi-use products are used in parallel.

Such disposable items are exceptionally many of which are made of paper, plastic, or vinyl. Paper products are perishable and often replace plastic or vinyl. However, even if it is a paper product, it is difficult to recycle if it is a vinyl-coated product for the purpose of waterproofing.

In particular, the annual production of disposable cups is more than 300 million, which accounts for 1/3 of the total household waste. The cost of collecting and disposing of them also amounts to tens of billions of won per year. In addition, most of the disposable products are made of synthetic resin that cannot be recycled, and it is difficult to classify them due to the variety of types. In addition, takeout plastics are hardly recycled. When landfilled, it does not decompose naturally, hindering soil contamination and stabilization of the landfill, and occupies a large volume compared to its weight, thus shortening the period of use of the landfill. In addition, when incinerated, harmful substances such as dioxins and furans are generated, and molten plastic is attached to the inner wall of the incinerator to increase the incineration temperature, and in the case of PVC, chlorine gas is emitted to accelerate the aging of the incinerator facility and shorten the life of the incinerator.

Therefore, it is necessary to take measures to increase the value and utilization of such disposable products and at the same time increase the recycling rate.

Meanwhile, currently, most advertisements are provided through mass media such as TV, newspapers, and magazines, and the advertisement demand is replaced at a low cost through conventional free newspaper advertisements, street agency services, or pamphlet advertisements inserted into newspapers delivered to homes. was doing

However, due to random advertisements, the streets of apartment complexes and central commercial districts are overflowing with illegal advertisements. becoming a waste.

In addition, the waste deposit return system implemented by the government to suppress the use of disposable products is not well known due to the small amount of the refund. There was a problem in that it was impossible to infer the advertising effect.

In other words, the conventional print advertisement concentrates only on random distribution, so there is no system that can collect customer information and data. It only resulted in the mass production of waste immediately.

Recently, with the development of Internet technology through wired and wireless networks, advertisements using Internet media rather than advertisements using audio or video media such as radio or television advertisements are in the spotlight among advertisers and users.

Advertisements using such Internet media can be provided not only on the user's personal desktop or laptop computer, but also on a portable mobile terminal. In the early days, advertisements through Internet media simply showed the corresponding advertisement page, but as systems and programs that provide social network services (SNS) have emerged recently, these systems and programs are mainly used offline. A similar viral marketing method is popular.

Viral marketing is a marketing technique that allows Internet users to voluntarily promote a company or company's products through disseminated media such as e-mail, messenger, or blog. It spreads like a computer virus. In this way, it is called viral marketing, and in a wide range, it is also used together with word-of-mouth marketing.

Specifically, this viral marketing differs from the existing advertisements unilaterally delivered to consumers in that it is an advertisement that is passed from mouth to mouth through the consumer without direct promotion by the company. It has a marketing method that naturally arouses a topic on the Internet while delivering advertisement content to each other through embedding.

In addition, since such viral marketing costs much lower than media advertisements using films such as TV and movies, the frequency of use is rapidly spreading in the current advertisement market. For example, such viral marketing is a social network service (SNS) such as Facebook, Twitter, KakaoStory, blog, Instagram, Naver Band, or KakaoTalk, Line Through the instant messenger service (IMS) used on the Internet, such as (Line), it is becoming more active in the Internet community.

On the other hand, the method of using advertisement banners, pop-up advertisements, promotional videos, SMS advertisement messages, etc. based on the mobile web or mobile application differs only in the delivery medium, and there is a limitation that consumers who watch advertisements are passive. Accordingly, there are disadvantages in that consumers are cumbersome to view advertisements and the advertisement effect is not sufficient.

In order to reduce the negative effects of such unilateral advertisements, an advertisement system in which consumers can actively participate has been introduced. For example, there is an advertisement system that allows consumers to use certain mileage or points when they watch advertisements.

However, even in such an advertisement system, consumers are interested in the advertisement only when they want to purchase a specific product, the advertisement effect is not sufficient for general consumers, and the procedure for exchanging mileage or points for actual products is cumbersome as well as inconvenient problems. There is a problem that the long-term stability of mileage or points cannot be guaranteed, so their utilization is extremely low.

The present invention has been devised to solve the above problems, and its purpose is to form and distribute a QR code for advertisement on the outer surface of disposable products discharged through various routes, and transmit advertisement content to the terminals of users who scan the QR code In addition, by providing a predetermined reward according to the viewing of advertisement contents, the disposable products themselves are used as an advertising medium to increase the value and utility of disposable products, as well as reduce the cost burden by sharing the purchase cost of disposable products with advertisers. An object of the present invention is to provide an advertisement service system and method using disposable products.

According to the present invention, there is provided an advertisement service system using affiliate stores that provide disposable products with QR codes, comprising: an advertiser terminal providing advertisement content according to an advertisement contract using disposable products; a user terminal that operates a dedicated app to scan a QR code formed on a disposable product and transmit the recognized QR information, and reproduce the received advertisement content accordingly to obtain a reward; and an operation server that transmits advertisement content to the user terminal according to the QR information received from the user terminal and provides a reward according to the user's viewing of the advertisement content; It provides an advertisement service system comprising a.

Preferably, the user terminal comprises: a communication unit for connecting to the operation server through an information communication network; And the operating server runs the service-only app provided and installed to perform the logon process, scans the QR code formed on the disposable products provided by the affiliated store, recognizes the QR information, and transmits it to the operating server, and the operating server sends the advertisement content An app driving unit that receives and plays, and accumulates exclusive points in the member's e-wallet as a reward for scanning QR codes and watching advertisements; Including, wherein the app driving unit, QR code scanning unit for scanning the QR code formed on the disposable product; A QR code processing unit for recognizing the QR information embedded in the scanned QR code and transmitting the recognized QR information to the operation server; an advertisement playback unit for playing advertisement content transmitted from the operation server according to the QR information recognized by the QR code processing unit; and an electronic wallet unit for accumulating exclusive points given to a user as a reward for viewing an advertisement provided through the advertisement reproducing unit. It is characterized in that it includes.

Preferably, the operation server comprises: a communication unit for accessing an information communication network; A QR code management unit that generates a unique QR code for each affiliate store or each product to be printed on disposable products; a scanning processing unit for receiving a QR code transmitted from the user terminal according to the QR code scanning process for disposable items of the user terminal and extracting related advertisement content and reward settings; an advertisement management unit for transmitting the advertisement content extracted from the scanning processing unit to a user terminal; and a reward processing unit that accumulates exclusive point information according to the reward setting extracted from the scanning processing unit according to the user's advertisement viewing in the member's electronic wallet; It is characterized in that it includes.

Preferably, the disposable product is a takeout cup, and the app driving unit of the user terminal includes: a GPS information providing unit for providing the current location of the user terminal to the operation server by using a GPS module of the user terminal; and a dumping station information processing unit that receives information about the disposal site of the takeout cup transmitted from the operation server and provides an access route from the current location to the disposal site together with the disposal information; further comprising, wherein the operation server checks the disposal classification information of the corresponding takeout cup from the QR information transmitted by scanning the QR code through the user terminal to recognize the cup type according to the disposal classification standard of the cup. processing unit; a time counting unit for checking the beverage information provided to the cup through the QR information, and counting the expected disposal time according to the type of beverage based on the transmission time of the QR information; And when the time counting unit instructs the arrival of the expected disposal time, the current location information is received from the user terminal, and the location information of the disposal site where the cup can be disposed of is derived based on the current location. a discarded route generator for guiding by transmitting information and access route information; It is characterized in that it further comprises.

Preferably, the disposable product is a takeout cup, and the app driving unit of the user terminal includes: a GPS information providing unit for providing the current location of the user terminal to the operation server by using a GPS module of the user terminal; a discarding spot information processing unit that receives discarded spot information of a takeout cup according to the designation of a discarded follower transmitted from the operation server and displays an access path from the current location to the discarded spot together with feature information of the discarded spot; and a spot feature information processing unit for requesting a spot feature from a user according to the designation of the discarded spot transmitted from the operation server and transmitting the request to the operation server. further comprising, wherein the operation server checks the disposal classification information of the corresponding takeout cup from the QR information transmitted by scanning the QR code through the user terminal to recognize the cup type according to the disposal classification standard of the cup. processing unit; a time counting unit for checking the beverage information provided to the cup through the QR information, and counting the expected disposal time according to the type of beverage based on the transmission time of the QR information; When the time counting unit instructs the arrival of the expected discard time, the current location information is received from the user terminal, and if there is no discard spot around the current position, the user terminal is designated as the discard spot and the spot feature information is received. spot generator; and when the time counting unit instructs the arrival of the expected disposal time, the current location information is received from the corresponding user terminal, and if there is a discard spot around the current position, it is discarded at the current location together with feature information of the discarding spot to the corresponding user terminal. Follower generation unit that provides an access path to the spot; It is characterized in that it further comprises.

Meanwhile, according to another aspect of the present invention, (a) the operation server generating a unique QR code for each affiliated store or each product so that the unique QR code is printed on the outer surface of the disposable product used for the affiliated store or the corresponding product; (b) supporting, by the operation server, the installation of the dedicated app by transmitting the service-only app to the user terminal; (c) the operation server receiving the QR information that the user terminal scans and transmits the QR code formed on the disposable product through the service-only app, and extracts advertisement content and compensation settings related to the QR information; (d) transmitting, by the operation server, the extracted advertisement content to the user terminal so that the advertisement is played in the user terminal; and (e) accumulating, by the operation server, exclusive point information in the member's electronic wallet with reference to the extracted reward settings; It provides an advertisement service method comprising a.

Preferably, after step (e), the user terminal stores the scanned QR code image and registers it as a fixed QR code of the user terminal, (f) according to the operation server storing the QR code image of the user terminal Registering the QR information of the QR code registered by the user as a fixed QR code to the user's account and resetting the member compensation information according to the advertisement viewing along with the user's personal consumption information in the user's account; (g) when the user transmits QR information to the operation server using the fixed QR code of his/her terminal, the operation server compares the transmitted QR information with the fixed QR code of the user account to check whether the fixed QR code; (h) when a service request using a fixed QR code is checked, the operation server analyzes based on the personal consumption information of the user account, extracts and transmits the advertisement content for the target advertisement to the user so that the advertisement is played on the user terminal; and (i) extracting, by the operation server, a reward setting set for a user's advertisement viewing using a fixed QR code, and accumulating exclusive point information in the member's electronic wallet; It is characterized in that it further comprises.

Preferably, the user's personal consumption information includes user purchase product information that can be obtained through a QR code used for fixed QR code registration, user product purchase location information, user product purchase amount information, and user purchase product characteristics. It is characterized in that it is at least one or more of information.

Preferably, the disposable product is a takeout cup, and the step (c) is, (c-1) in the QR information transmitted from the user terminal according to the QR code scanning for the user's takeout cup by the operation server. Recognizing the cup type according to the waste classification standard of the corresponding cup by checking the disposal classification information of the cup for takeout; (c-2) the operation server checks the beverage information provided to the cup through the received QR information, and counts the expected disposal time according to the type of beverage based on the time when this QR information is transmitted; (c-3) receiving, by the operation server, the current location information of the user terminal by requesting the user terminal to provide information on the current location when the expected discard time is reached; and (c-4) the operation server derives information about a disposal site where the cup can be disposed of according to the disposal classification criteria based on the user's current location, and from the derived disposal information and the user's current location to this disposal site transmitting and guiding the access path information together to the user terminal; It is characterized in that it further comprises.

Preferably, the disposable product is a takeout cup, and the step (c) includes: (c-5) In the QR information transmitted from the user terminal according to the QR code scanning for the user's takeout cup by the operation server Recognizing the cup type according to the waste classification standard of the corresponding cup by checking the disposal classification information of the cup for takeout; (c-6) the operation server checks the beverage information provided to the cup through the received QR information, and counts the expected discard time according to the type of beverage based on the time when this QR information is transmitted; (c-7) receiving, by the operation server, the current location information of the user terminal by requesting the user terminal to provide information on the current location when the expected discard time is reached; (c-8) determining whether a user designated as a discard spot exists in the vicinity of the operation server based on the current location of the user terminal; (c-9) If there is no user designated as a discard spot near the current location of the user terminal, the operation server designates the user terminal as a discard spot, requests spot feature information from the user terminal, and creates receiving spot feature information; and (c-10) if there is a user designated as a discard spot near the current location of the user terminal, the operation server designates the user terminal as a follower, and the user terminal at the current location together with feature information of the discard spot Supporting the follower's spot access by guiding the access path to the discarded spot; characterized in that it further comprises.

According to the present invention, by forming and distributing a QR code for advertisement on the outer surface of disposable products discharged through various routes, transmitting advertisement content to the terminals of users who have scanned the QR code, and providing a predetermined reward according to the viewing of the advertisement content Disposables themselves are used as an advertising medium to increase the value and usability of disposables, as well as reducing the cost burden by sharing the cost of purchasing disposables with advertisers at the point of distribution of disposables.

1 is a view for explaining an advertisement service system using a disposable product according to an embodiment of the present invention.
2 is a diagram for explaining an internal configuration of a user terminal according to an embodiment of the present invention.
3 is a diagram for explaining the internal configuration of an app driving unit in a user terminal according to an embodiment of the present invention.
4 is a view for explaining the internal configuration of the operation server according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement service method using a disposable product according to an embodiment of the present invention.
6 is a flowchart illustrating an additional process of an advertisement service method using a disposable product according to an embodiment of the present invention.
7 is a diagram for explaining the internal configuration of an app driving unit in a user terminal according to another embodiment of the present invention.
8 is a view for explaining the internal configuration of the operation server according to another embodiment of the present invention.
9 is a flowchart illustrating an advertisement service method using a disposable product according to another embodiment of the present invention.
10 is a diagram for explaining the internal configuration of an app driving unit in a user terminal according to another embodiment of the present invention.
11 is a view for explaining the internal configuration of the operation server according to another embodiment of the present invention.
12 is a flowchart illustrating an advertisement service method using a disposable product according to another embodiment of the present invention.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention. In describing each figure, like reference numerals have been used for like elements.

Terms such as first, second, A, and B may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

When an element is referred to as being “connected” or “connected” to another element, it is understood that it may be directly connected or connected to the other element, but other elements may exist in between. it should be On the other hand, when it is said that a certain element is "directly connected" or "directly connected" to another element, it should be understood that the other element does not exist in the middle.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an advertisement service system using a disposable product according to an embodiment of the present invention.

An advertisement service system using disposable products according to an embodiment of the present invention includes an affiliated store terminal 100 operated in an affiliated store that provides products including disposables to customers, and an advertiser terminal 300 that provides advertising content according to an advertisement contract. Wow, a user terminal 200 that runs a dedicated app and uses the QR code scanning function of the app to scan a QR code formed on a disposable product and reproduce an advertisement according to the recognized information to obtain a reward; and the user terminal 200 It may be configured to include an operation server 400 that transmits advertisements according to the QR code scanning information received from the customer and provides rewards according to the customer's advertisement viewing.

Here, the disposable product is a product designed to be used once or several times and may be a beverage cup, a food container, a bag, a razor, a camera, a towel, a tissue, a wet tissue, a plastic bottle, and the like.

In particular, the disposable product may be a take-out cup that is provided with drinks such as coffee at a coffee shop.

In the wake of China's 2018 ban on imports of waste plastics, the world is experiencing a plastic waste crisis, raising awareness about the use of plastics. Global plastic production has increased by 42% over the past decade to reach 348 million tons in 2017, and the amount of plastic discarded reached 244 million tons as of 2016. As plastics are recognized as the main waste that threatens the global environment, the number of countries that have introduced policies to regulate the use of plastics has increased rapidly since 2015. .

In Korea, the 'Comprehensive Recycling Waste Management Plan' is being promoted to reduce the use of disposable cups and plastic bags by 35% by 2022 and the amount of plastic waste by 50% by 2030. The use of disposable plastic cups in stores such as coffee shops has been banned since August 2018.

Therefore, reducing the use of disposable products and allowing the inevitably used disposable products to be properly recycled is the most important task at the present time. We propose to replace the existing plastic takeout cups, which are difficult to recycle, with eco-friendly materials. In particular, a paper cup made of biodegradable material that is biodegradable by microorganisms instead of a PE or PLA-coated liner that acts as a barrier to prevent the liquid from leaking out, or a grain cup that can be biodegradable and compostable as it is when discarded as the entire material is made of grains suggest the use of

The task to be preceded in replacing such existing plastic cups with paper cups or grain cups is that the manufacturing cost of these paper cups or grain cups is very high, which is a major obstacle in the spread and settlement of paper cups or grain cups. will be

In the present invention, the advertising company joins the business as a partner who can share the introduction cost of the paper cup or grain cup so that the introduction cost of the relatively high price paper cup or grain cup is not unilaterally burdened by the coffee shop where it is used, In order for this advertising company's advertising content to be consumed easily and conveniently by users of coffee takeout cups, a QR code for accessing advertising content is formed on paper cups or grain cups and provided to coffee consumers.

Therefore, coffee shops that are distributing a huge amount of disposable cups can acquire an eco-friendly image by introducing paper cups or grain cups, while reducing the cost burden of introducing such paper cups or grain cups. By analyzing consumption patterns and executing targeted advertisements, it will be possible to achieve the effect of maximizing advertisement efficiency.

Hereinafter, the detailed system configuration and operation method of the above-described business will be described.

That is, the QR code is formed on such disposable products by printing or the like.

In addition, the affiliate store operates the store by receiving disposable products with QR codes formed at low cost through a contract with the operator of the operation server 400 .

The advertiser provides advertisement content to the operation server 400 through its advertiser terminal 300 so that its advertisement can be provided to the user terminal 200 . In this case, the operation server 400 may conclude a unit price contract for providing advertisements to customers, and the advertisement unit price may be determined by various variables such as the type, length, attribute, and reproduction method of advertisement content.

Therefore, the disposable products with QR codes formed by the advertisement contract between the operator and the advertiser can be supplied to the affiliated store at a low cost.

The advertisement content may be an image advertisement using sound or text additional to the advertisement image or a video advertisement consisting of a video, and if it is a format that can be reproduced through the user terminal 200 and exposed to customers, the above-mentioned image or video Of course, formats other than advertisements are also possible.

Here, users purchase products from the affiliated stores they have visited and view the above-mentioned advertising contents through the act of scanning the QR code formed on the disposable products provided with the product through the service-only app of the user terminal 200. As a reward for watching such advertisement content, a predetermined amount of exclusive points can be acquired.

The exclusive point may be a point that can be used as cash as the purchase price for products or services in the affiliate network, and may be a coupon, gift certificate, lucky ticket, discount coupon, or prize money with various uses, such as a similar currency, and a user can accumulate and manage the exclusive points acquired through the user terminal 200 through the electronic wallet in the service-only app, and will be able to freely consume it at any time, anywhere in the affiliated store network or in various places of use.

In addition, the amount of exclusive points acquired may be determined differently depending on the advertisements viewed by the customer, and it is possible to acquire a larger amount of exclusive points by participating in a separate event. Therefore, the franchise network will be able to easily attract many customers for the purpose of acquiring and accumulating exclusive points that function like money.

In addition, in order to increase the utilization of exclusive points, payment can be used within the franchise network, as well as separate point-only malls can be operated on/offline. You can also extend that service.

In the advertisement service system using disposable products according to the embodiment of the present invention, users can obtain exclusive points as a reward by scanning the QR code of the disposable products with their user terminal 200 . This is not a reward through special effort and mobilization of specialized equipment, but a reward that can be received by continuing consumption activities in real life. Members can use the exclusive points paid through this simple reward process like cash inside and outside the franchise network.

Franchisees will be able to obtain the net function of attracting customers through exclusive point compensation using disposable products, and advertisers will actively utilize such a disposable advertisement platform as an advertising medium. Through reward advertisements or targeted advertisements, not only can the advertising effect be maximized by the active participation of customers who want to earn exclusive points, but also advertising can be executed more efficiently by adopting marketing in which advertising fees are paid only for the amount of advertising delivered to customers. will be able to

According to the above description, in the advertisement service system using disposable products according to an embodiment of the present invention, a plurality of affiliated store terminals 100 , a plurality of user terminals 200 , and a plurality of advertiser terminals 300 operate a server through an information communication network. By accessing the 400, various actions such as advertisement, publicity, content consumption, QR code scanning, and additional revenue generation are performed on the platform.

The affiliated store terminal 100, the user terminal 200, and the advertiser terminal 300 are end-user computers that are connected to the operation server 400 through an information communication network, and it is preferable to adopt a laptop computer or a handheld PC. It is not necessarily limited thereto, and it should be construed as including all information and communication terminals capable of transmitting and receiving data through a network. Accordingly, a smart phone, a cell phone, a PCS, and a PDA may also be the affiliate store terminal 100 , the user terminal 200 , and the advertiser terminal 300 .

In addition, the affiliated store terminal 100, the user terminal 200, and the advertiser terminal 300 are typical system components, which call a web page based on a Uniform Resource Locator (URL), and use the HTML (Hyper-Text Markup) Language) includes a web browser program that interprets code and displays it on a monitor, and an operating system (OS) program that manages and controls the computer system as a whole.

In particular, the user terminal 200 is preferably a mobile terminal such as a smart phone or tablet PC with enhanced mobility and individuality.

2 is a diagram for explaining an internal configuration of a user terminal according to an embodiment of the present invention.

Referring to FIG. 2 , the user terminal 200 is owned and managed by a customer, and a communication unit 210 for connecting to the operation server 400 through an information and communications network is provided and installed by the operation server 400 . Run the service-only app to perform the logon process, scan the QR code formed on the disposable products provided by the affiliated store to recognize the information, receive the advertisement content from the operation server 400 so that the customer can watch it, and scan the QR code An app driving unit 220 for accumulating exclusive points in the member's electronic wallet as a reward for compensation, a display unit 230 and an input unit 240 for a member to operate and set the app driving unit 220, and an input unit 240 for controlling each unit It is configured to include a terminal control unit (250).

The service-only app provides a real-life close ecosystem platform service that allows users to view advertisement content by scanning the QR code on disposables and at the same time safely and easily store reward points in their e-wallet.

In addition, members will be able to experience the fun and easy rewards of scanning QR codes on disposables, and the advantages of being able to use reward points as they are for payment from this service-only app.

In addition, service operators will be able to grow a new economic platform where merchants, customer users, and various advertisers coexist for their respective interests through the service-only app.

The communication unit 210 may be connected to the operation server 400 through an information communication network.

The app driver 220 may execute the app through a logon process after the user turns on the app. Basically, after going through this logon process, the service-only app is inactive and converted to an active state.

3 is a diagram for explaining the internal configuration of an app driving unit in a user terminal according to an embodiment of the present invention.

The app driving unit 220 includes a login unit 221 , an affiliated store inquiry unit 222 , a QR code scanning unit 223 , a QR code processing unit 224 , an advertisement reproducing unit 225 , an electronic wallet unit 226 and a point. It may be configured to include a use support unit 227 .

The log-in unit 221 receives the user's customer member information and proceeds with a logon process, and through this logon approval, the user can use the function of the service-only app as a customer member.

The affiliated store inquiry unit 222 displays and provides an inquiry map corresponding to the actual geographic map on the display unit 260 of the user terminal 200 . In this inquiry map, the location and store information of each affiliated store are displayed together, and the current location of the user terminal 200 is displayed using the location information of the user terminal 200 obtained from GPS to provide a route to the affiliated store selected by the user. They can also be displayed together.

Here, the store information displayed on the inquiry map may include information on disposable items and QR codes provided by the affiliated store.

The QR code scanning unit 223 scans the QR code formed on the disposable product provided by the affiliated store, and the QR code processing unit 224 recognizes the QR information embedded in the scanned QR code and outputs the recognized QR information. It is transmitted to the operation server (400). Also, the QR code processing unit 224 stores the scanned image of the QR code and registers it as a fixed QR code of the user terminal 200 . Since such a fixed QR code stores the image of the QR code as it is, even if there is no disposable product with a QR code, the QR information embedded in the QR code can be recognized anytime and anywhere through the registered fixed QR code, and the recognized QR information by transmitting to the operation server 400, it is possible to receive the same advertisement viewing and compensation service.

The advertisement playback unit 225 plays back advertisement content transmitted from the operation server 400 according to the QR information recognized by the QR code processing unit 224 and displays it on the display unit 230 of the user terminal 200 .

The advertisement content may be an image advertisement using sound or text additional to the advertisement image or a video advertisement consisting of a video, and if it is a format that can be reproduced through the user terminal 200 and exposed to customers, the above-mentioned image or video Of course, formats other than advertisements are also possible.

The electronic wallet unit 226 accumulates reward exclusive points given to customer members who have viewed the specified advertisement in the personal electronic wallet. Therefore, reward exclusive points can be acquired by the customer member visiting the affiliate store, scanning the QR code formed on the disposable products provided by the affiliate store, and watching the related advertisement content. In this case, it is desirable to force viewing of advertisement content in images or videos as a condition of accumulating reward points in the e-wallet during the QR code scanning process. can pay

The point use support unit 227 supports the customer to use the reward-only points managed by the electronic wallet unit 226 as payment for goods or services in the affiliated store network or in various places of use.

4 is a view for explaining the internal configuration of the operation server according to an embodiment of the present invention.

Referring to FIG. 4 , the operation server 400 is managed by an operator operating a service-only app, and the communication unit 410 for accessing the information and communication network, and the affiliate store terminal 100, store entry information and affiliate information of affiliated stores. Affiliate processing unit 421 that receives and processes and manages affiliate network registration, QR code management unit 422 that generates a unique QR code for each affiliate store or each product and prints it on various disposable products, provided from the affiliate store terminal 100 The inquiry map construction unit 423 that registers the affiliate store location and store information in the inquiry map to build an affiliated store inquiry map that can be displayed in the service-only app, and the affiliated store inquiry request transmitted from the user terminal 200 accessing the inquiry map The information inquiry unit 424, which provides the location and store information of the corresponding affiliate store according to the A scanning processing unit 441 for extracting advertisement content and compensation settings, an advertisement management unit 442 for transmitting the advertisement contents extracted from the scanning processing unit 441 to the user terminal 200 according to QR code scanning for disposable products, and a user; Comprising a compensation processing unit 443 for accumulating exclusive point information according to the reward setting extracted from the scanning processing unit 441 in the electronic wallet of the member according to the advertisement viewing of the user, and a server control unit 430 for controlling the respective units do.

The QR code management unit 422 generates a unique QR code for each affiliate store or each product. Here, each affiliate store or each product may have one or more unique QR codes, and information on advertisement content and member compensation according to scanning of the QR code is set in QR information recognized through each QR code. That is, the compensation amount for scanning the QR code may be set and managed in the operation server 400 in advance, and this compensation amount may be adjusted by consultation with the affiliated store. In addition, customer compensation according to the scanning of the QR code can be made on the premise of viewing the advertisement content.

In addition, the QR code management unit 422 stores the image of the QR code scanned by the user terminal 100 once, and when registering as a fixed QR code of the user terminal 200, information on separate advertisement content and member compensation is newly updated. can be set. Since such a user's fixed QR code registration behavior is an indicator of loyalty to the advertising service, it will be set to provide a higher level of compensation than the compensation given when scanning the existing one-time QR code. Furthermore, when registering the fixed QR code of the user terminal 200 , personal consumption information of various users can be collected according to the user's consent. The user's personal consumption information includes a variety of information such as user purchase product information that can be found through the QR code used for fixed QR code registration, user product purchase location information, user product purchase amount information, and user purchase product characteristics information. may be included. The personal consumption information of the user collected in this way is transmitted to the advertisement management unit 442, which will be described later, and can be utilized as data as evidence for selecting a targeted advertisement when the user uses the fixed QR code to view advertisements.

At this time, the QR code will be generated by the QR code management unit 422 of the operation server 400 and delivered to be printed on disposable products.

The inquiry map construction unit 423 builds a basic inquiry map corresponding to the actual geographic map, and then registers the affiliate store location and store information provided from the affiliate store terminal 100 to the affiliate store location in the basic inquiry map to inquire the affiliated store network. build on the map.

The information inquiry unit 424 inquires affiliate store information data according to affiliate store inquiry requests of various conditions transmitted from the user terminal 200 accessing the inquiry map, extracts affiliate store information corresponding to the request, and again the user terminal 200 It provides the location and store information of the affiliated stores extracted by

The scanning processing unit 441 receives QR information transmitted as a result of scanning the QR code from the user terminal 200 and extracts advertisement content and compensation settings set according to the QR information.

The advertisement management unit 442 transmits the advertisement contents extracted by the scanning processing unit 441 according to the QR information to the user terminal 200 to support the customer to view the advertisement contents.

The reward processing unit 443 supports the accumulation of exclusive point information in the member's electronic wallet according to the reward settings extracted according to the QR information by the scanning processing unit 441 .

5 is a flowchart illustrating an advertisement service method using a disposable product according to an embodiment of the present invention.

First, the operation server 400 receives the store entry information and affiliation information of the affiliated stores from the affiliate store terminal 100 through the affiliate processing unit 421 and processes affiliate network registration (S10).

Thereafter, the operation server 400 generates a unique QR code for each affiliate store or each product through the QR code management unit 422 so that the unique QR code is printed on the outer surface of the disposable product used for the affiliated store or the product (S20) ). Through this process, each merchant or each product can have one or more unique QR codes, and information on member compensation according to scanning of the QR code is set in the QR information recognized through each QR code.

After that, the operation server 400 registers the affiliate store location and store information received in the affiliate process in the basic inquiry map corresponding to the actual geographic map through the inquiry map construction unit 423, so that the affiliate store inquiry that can be displayed in the service-only app A map is built (S30).

Then, the operation server 400 proceeds with the user's membership registration according to the connection of the user terminal 200, and transmits the service-only app to the corresponding user terminal 200 to support the installation of the dedicated app (S40).

Thereafter, the operation server 400 provides the location and store information of the corresponding affiliate store through the information inquiry unit 424 according to the affiliate store inquiry request transmitted from the user terminal 200 accessed through the service dedicated app (S50). ).

In the above description, the operation server 400 has been described as performing all related processes such as the installation of the app, the transmission of the inquiry map, the service operation, etc., but this is only for convenience of explanation. A separate app providing server, a map providing server Of course, it can be operated.

Thereafter, the operation server 400 receives the QR code that the user terminal 200 scans the QR code formed on the disposable product through its own service-only app, and receives the QR information transmitted according to it through the scanning processing unit 441, and the corresponding QR Information-related advertisement content and compensation settings are extracted (S60).

Then, the operation server 400 transmits the advertisement content extracted from the scanning processing unit 441 according to the QR code scanning for the disposable product to the user terminal 200 through the advertisement management unit 442, so that the designated advertisement is displayed on the user terminal 200. to be played back (S70).

In addition, the operation server 400 refers to the reward settings extracted from the scanning processing unit 441 according to the QR code scanning for the disposable products, and accumulates exclusive point information in the member's electronic wallet through the compensation processing unit 443 for disposable products. User compensation according to QR code scanning and advertisement viewing is processed (S80).

6 is a flowchart illustrating an additional process of an advertisement service method using a disposable product according to an embodiment of the present invention.

In one embodiment of the present invention, it has been described that the user receives the advertisement viewing and compensation service by scanning the QR code of the disposable product provided by the affiliate store.

In addition, users store the image of the QR code of the disposable product they initially possessed and register it with the fixed QR code of the user terminal 200. You will be able to view advertisements and receive compensation services.

To this end, the QR code processing unit 224 in the app driving unit 220 of the user terminal 200 stores the image of the first scanned QR code and registers it as a fixed QR code of the user terminal 200 . This fixed QR code is a method of storing the image of the QR code as it is.

In addition, the QR code management unit 422 of the operation server 400 stores the image of the QR code scanned by the user terminal 100 once and registers it as a fixed QR code of the user terminal 200, separate advertisement content and member compensation The information on ' is newly set in the scanning processing unit 441 .

Since such a user's fixed QR code registration behavior is an indicator of loyalty to the advertising service, it will be set to provide a higher level of compensation than the compensation given when scanning the existing one-time QR code. Furthermore, when registering the fixed QR code of the user terminal 200 , personal consumption information of various users can be collected according to the user's consent. The user's personal consumption information includes a variety of information such as user purchase product information that can be found through the QR code used for fixed QR code registration, user product purchase location information, user product purchase amount information, and user purchase product characteristics information. may be included. The personal consumption information of the user collected in this way is transmitted to the advertisement management unit 442, which will be described later, and can be utilized as data as evidence for selecting a targeted advertisement when the user uses the fixed QR code to view advertisements.

When the additional process is described with reference to FIG. 6 , the operation server 400 proceeds with the user terminal 200 and the personal consumption information provision agreement procedure according to the QR code image storage of the user terminal 200 , and the user The QR information of the QR code registered as a fixed QR code is registered in the user's account, and member compensation information according to the advertisement viewing along with the user's personal consumption information is newly set in the user's account (S90).

After that, when the user transmits QR information to the operation server 400 using a fixed QR code through his/her terminal 200, the operation server 400 transmits the transmitted QR information to the fixed QR code of the user account and It is compared to determine whether a service request is made using a fixed QR code (S100).

As a result of the determination of step S100, in the case of a service request using a fixed QR code, the operation server 400 will analyze based on the personal consumption information of the user account and extract the advertisement content for the target advertisement specialized for the user ( S110).

After that, the advertisement content extracted in this way will be transmitted to the user terminal for viewing (S70), and in step S80, the operation server 400 scans the compensation setting for the user's advertisement viewing using the fixed QR code by the scanning processing unit 441 Extracted from , and accumulated point information in the member's electronic wallet through the reward processing unit 443 to process user compensation for viewing advertisements using a fixed QR code. Of course, the user's fixed QR code registration and advertisement service usage behavior are indicators of loyal customers, so the user's compensation will be set in advance so that a higher level of compensation than the compensation given when scanning the existing one-time QR code is achieved.

Meanwhile, FIG. 7 is a diagram for explaining the internal configuration of an app driving unit in a user terminal according to another embodiment of the present invention.

In fact, among these disposable products, takeout cups that are provided with beverages such as coffee in coffee shops are distributed in enormous quantities, and each cup has a different material and manufacturing method, so its disposal method is not uniform.

Therefore, it is very difficult for individuals to deeply understand, select, and properly dispose of the different materials and manufacturing characteristics of each cup at each coffee shop.

Accordingly, in another embodiment of the present invention, the QR code formed on the takeout cup is not only used as a medium for the above-mentioned advertising content viewing function, but a takeout cup having the same material and manufacturing characteristics is used with different materials and manufacturing characteristics. It is to be used as an information provider that can be distinguished from the takeout cup, and it provides eco-friendly and efficient disposal information to the user's terminal in a timely manner in accordance with the drinking characteristics of takeout drinks to dramatically improve the recovery and recycling rates of takeout cups. will make it happen

To this end, as shown in FIG. 7 , in the app driving unit 220 of the user terminal 200 , in addition to the above-described configurations, the current location of the user terminal 200 is used by using the GPS module of the user terminal 200 to the operating server. Receives the disposal information of the takeout cup delivered from the GPS information providing unit 228 and the operation server 400 provided to the 400, and provides an access route from the current location to the disposal site together with the disposal information. It will be configured to further include a waste disposal information processing unit (229a).

Cups for takeout are made of only paper, cups made of paper but with a film that blocks moisture absorption on the inside, cups made of polypropylene, cups made of plastic material, cups made of grain and crushed There are various types of cups, etc. Most of these cups are thrown away as they are, and even if they are collected in a recycling bin, the post-processing of separating these takeout cups by their disposal method is a structure that inevitably requires enormous cost and manpower.

The disposal site for takeout cups defined in another embodiment of the present invention is designated as a disposal site for cups of one material for each coffee shop. For example, a coffee shop named A is designated as a disposal place where only cups made of paper material can be disposed of, and a coffee shop named B nearby is designated as a disposal place that can only discard cups made of plastic material, and A coffee shop called C in the vicinity is designated as a disposal site that can only dispose of grain cups.

However, consumers will not be able to easily recognize the designation of cup-only dumping stations for each coffee shop, and even more so, unless it is a place they use frequently.

In another embodiment of the present invention, drink information provided through the corresponding cup and disposal classification information of the corresponding takeout cup are added to the QR code formed on the takeout cup, and the user uses the QR code through the user terminal 200 In the process of scanning the code, the operation server 400 checks the waste classification information of the takeout cup owned by the user, and based on this information, the user terminal 200 scans the QR code to classify the takeout cup disposal. By guiding the disposal site information according to the information and inducing them to dispose of it, even consumers who do not have professional cup material information can dispose of takeout cups in an eco-friendly and efficient manner through the guided information, thereby improving the recovery and recycling rates of takeout cups. to improve dramatically.

To this end, the operation server 400, as shown in FIG. 8, in addition to the above-described components, scans the QR code through the user terminal 200 and retrieves the disposal classification information of the corresponding takeout cup from the QR information transmitted. Disposal processing unit 451 that checks and recognizes the type of cup according to the waste classification standard of the cup, checks the beverage information provided to the cup through the QR information, and expects disposal according to the type of beverage based on the transmission time of this QR information When the time counting unit 452 that counts the time point and the time counting unit 452 instruct the expected disposal time to arrive, the current location information is received from the user terminal 200 and the cup is discarded based on the current location. It is configured to further include a disposal route generator 453 for guiding by deriving the location information of the nearest possible discarding station and transmitting the derived information and access path information to the user terminal (200).

Here, the time counting unit 452 may count the expected disposal time differently according to the recognized type of beverage.

A cup disposal method according to another embodiment of the present invention made through the configuration of the operation server 400 and the user terminal 200 as described above with reference to FIG. 9 is as follows.

Referring to FIG. 9 , first, the operation server 400 classifies the corresponding takeout cup in the QR information transmitted from the user terminal 200 according to the QR code scanning for the user's takeout cup in step S60. By checking the information, the type of cup according to the disposal classification standard of the corresponding cup is recognized (S151).

Thereafter, the operation server 400 checks the beverage information provided to the cup through the received QR information, and counts the expected disposal time according to the type of beverage based on the time when this QR information is transmitted (S152). The expected disposal time may be predetermined according to various factors such as the type of beverage, the state of the beverage, and the amount of the beverage, and the expected disposal time may be differently counted according to the type of beverage, the state of the beverage, the amount of the beverage, and the like.

Thereafter, the operation server 400 determines whether the expected disposal time has been reached (S153), and when the expected disposal time for the cup is reached, the user terminal 200 requests information on the current location to provide the user The current location information of the terminal 200 is received (S154).

Thereafter, the operation server 400 derives information on the nearest disposal point where the cup can be disposed of according to the disposal classification criteria based on the user's current location (S155).

Thereafter, the operation server 400 transmits the derived information on the disposal site and the access path information from the user's current location to the disposal site together to the user terminal 200 to guide the information (S156).

Therefore, users can view advertisements and obtain rewards just by scanning the QR code of the takeout cup they have, as well as eco-friendly and efficient disposal of the takeout cup without complex prior knowledge about the disposal standards for each cup. will be.

Meanwhile, FIG. 10 is a diagram for explaining the internal configuration of an app driving unit in a user terminal according to another embodiment of the present invention.

In the above-described embodiment, after drinking the drink from the takeout cup, the user is guided to a nearby disposal site that meets the disposal standard of the cup in hand to enable efficient collection of the takeout cup, but this method Since the user has to travel a relatively long distance to the disposal site, it is unlikely that the user will faithfully implement the information service to the disposal site.

In the case of ordinary disposable items, especially takeout cups, a return deposit is set for each cup due to the cause of environmental destruction. For example, when purchasing coffee from Starbucks, a deposit of 100 won is set on the cup containing the coffee, and due to the hassle of returning it and visiting again to receive the 100 won, it frequently goes into the trash. As a result, the accumulated refund to Starbucks will be directly generated as a profit for Starbucks.

In another embodiment of the present invention in order to improve the above problems, the user of the takeout cup directly returns the cup to provide the effect that points or a return deposit can be returned accordingly, so that the takeout cup is garbage. It will be possible to prevent this, and it will be possible to exert a significant effect in terms of environmental protection.

Accordingly, in another embodiment of the present invention, a method of designating a person who enjoys coffee while moving without limiting the waste station to a local store such as a coffee shop is proposed as the waste station. That is, after drinking a drink from a take-out cup having the same material and manufacturing characteristics, one of the users who possessed it is designated as a disposal spot, and holders of the same take-out cup in the vicinity of the designated person as a follower are followers. By designating and guiding followers to the location of the person designated as the waste spot, the designated person can quickly and conveniently collect takeout cups with the same material and manufacturing characteristics within a short time.

To this end, as shown in FIG. 7 , in the app driving unit 220 of the user terminal 200 , in addition to the above-described configurations, the current location of the user terminal 200 is used by using the GPS module of the user terminal 200 to the operating server. According to the GPS information providing unit 228 provided to 400 and the discarding follower designation transmitted from the operation server 400, the discarding spot information of the takeout cup is received and discarded at the current location together with the discarded spot feature information. Discarding spot information processing unit 229b for displaying the access path to the spot on the display unit 230, and requesting a spot feature from the user according to the discarding spot designation delivered from the operation server 400 and delivering to the operation server 400 It is configured to further include a spot feature information processing unit 229c.

The disposal spot of the take-out cup defined in another embodiment of the present invention is a user who drinks and possesses the take-out cup having the same material and manufacturing characteristics while located in a short distance.

In addition, the spot feature is information provided by a person designated as a discard spot so that a person designated as a follower can easily recognize the person designated as a discard spot. For example, a spot feature is an extrovert that provides easy identification of the person designated as a disposal spot, such as "wearing a red hat", "wearing a plaid shirt", "hanging a blue backpack", "standing in front of a fountain", etc. information or location information. A person designated as a follower will be able to easily distinguish a person designated as a discard spot by using the spot feature information together with location information of the person designated as a discard spot.

In another embodiment of the present invention, beverage information provided through the corresponding cup and disposal classification information of the corresponding takeout cup are added to the QR code formed on the takeout cup, and the user uses the user terminal 200 to In the process of scanning the QR code, the operation server 400 checks the disposal classification information of the takeout cup possessed by the user, and designates the user of the user terminal 200 who scanned the QR code based on this information as a disposal spot or By designating a follower and inducing the same type of takeaway cups to gather at the designated disposal spot, even consumers who do not have professional cup material information can dispose of takeout cups environmentally and efficiently through the guided information. Therefore, the recovery rate and recycling rate of takeout cups are to be dramatically improved.

To this end, the operation server 400, as shown in FIG. 11, in addition to the above-described components, scans the QR code through the user terminal 200 and retrieves the disposal classification information of the corresponding takeout cup from the QR information transmitted. The waste processing unit 451 that checks and recognizes the type of cup according to the waste classification standard of the cup, checks the beverage information provided to the cup through the QR information, and expects disposal according to the type of beverage based on the transmission time of this QR information When the time counting unit 452 for counting the time points and the time counting unit 452 instructs the arrival of the expected discard time, the current location information is received from the corresponding user terminal 200, and there is a discard spot around the current location. If not, the spot generation unit 455 for designating the user terminal 200 as a discard spot and receiving the spot feature information, and the time counting unit 452 instruct the arrival of the expected discard time, from the user terminal 200 If the current location information is received and there is a discard spot in the vicinity of the current location, a follower generating unit 456 that provides an access path from the current location to the discard spot together with feature information of the discard spot to the corresponding user terminal 200 . More will be included.

Here, the time counting unit 452 may count the expected disposal time differently according to the recognized type of beverage.

A cup disposal method according to another embodiment of the present invention made through the configuration of the operation server 400 and the user terminal 200 as described above with reference to FIG. 12 is as follows.

Referring to FIG. 12 , first, the operation server 400 classifies the corresponding takeout cup in the QR information transmitted from the user terminal 200 according to the QR code scanning for the user's takeout cup in step S60. By checking the information, the type of cup according to the disposal classification standard of the corresponding cup is recognized (S161).

Thereafter, the operation server 400 checks the beverage information provided to the cup through the received QR information, and counts the expected disposal time according to the type of beverage based on the time when this QR information is transmitted (S162). The expected disposal time may be predetermined according to various factors such as the type of beverage, the state of the beverage, and the amount of the beverage, and the expected disposal time may be differently counted according to the type of beverage, the state of the beverage, the amount of the beverage, and the like.

After that, the operation server 400 determines whether the expected disposal time has been reached (S163), and when the expected disposal time for the cup is reached, the user terminal 200 requests information on the current location to provide the user The current location information of the terminal 200 is received (S164).

Thereafter, the operation server 400 determines whether a user designated as a discard spot exists in the vicinity of the user terminal 200 based on the current location (S165).

As a result of the determination of the first S165, if there is no user designated as a discard spot near the current location of the user terminal 200, the operation server 400 designates the user terminal 200 as a discard spot (S167) , to receive the spot feature information written from the user by requesting the spot feature information to the user terminal 200 (S168).

A user designated as a discard spot may reject designation as a disposal spot through a separate rejection procedure, and when designating a discard spot, spot feature information should be faithfully provided to enable quick spot identification.

On the other hand, as a result of the determination of S165, if a user designated as a discard spot exists near the current location of the user terminal 200, the operation server 400 designates the user terminal 200 as a follower and the user terminal At 200, an access path from the current location to the discarded spot is guided along with feature information of the discarded spot to support the follower's spot access (S166).

Through this process, followers move to the location of the disposal spot to discard the same type of takeout cup and hand the takeout cup to the user designated as the disposal spot. You will be able to collect takeaway cups of In the end, even consumers who do not have professional cup material information can dispose of takeout cups in an eco-friendly and efficient manner through guided information, thereby dramatically improving the recovery and recycling rates of takeout cups.

Thereafter, the user designated as the disposal spot will be able to make a request to stop the disposal spot to the operation server 400 through his or her user terminal 200 after collecting a certain number of cups, and through this, the operation server 400 is the corresponding user By not distributing any more revocation spot information for , the temporary revocation spot role will be discontinued.

As described above, the best embodiment has been disclosed in the drawings and the specification. Although specific terms have been used herein, they are only used for the purpose of describing the present invention and are not used to limit the meaning or the scope of the present invention described in the claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

100: merchant terminal 200: user terminal
300: advertiser terminal 400: operation server

Claims (10)

As an advertisement service system using affiliate stores that provide disposable products with QR codes,
an advertiser terminal providing advertisement content according to an advertisement contract using disposable products;
a user terminal that operates a dedicated app to scan a QR code formed on a disposable product, transmits recognized QR information, and reproduces the received advertisement content accordingly to obtain a reward; and
an operation server that transmits advertisement content to the user terminal according to the QR information received from the user terminal and provides a reward according to the user's viewing of the advertisement content; Advertisement service system comprising a.
The method of claim 1,
The user terminal,
a communication unit for connecting to the operation server through an information communication network; and
The operating server runs the service-only app provided and installed to perform the logon process, scans the QR code formed on the disposable products provided by the affiliated store, recognizes the QR information, and transmits it to the operating server, and transmits the advertisement content from the operating server an app driving unit that receives and plays, and accumulates exclusive points in the member's e-wallet as a reward for scanning QR codes and watching advertisements; includes,
The app driving unit,
QR code scanning unit for scanning the QR code formed on the disposable product;
A QR code processing unit for recognizing the QR information embedded in the scanned QR code and transmitting the recognized QR information to the operation server;
an advertisement playback unit for playing advertisement content transmitted from the operation server according to the QR information recognized by the QR code processing unit; and
an electronic wallet unit for accumulating exclusive points given to a user as a reward for viewing an advertisement provided through the advertisement reproducing unit; Advertisement service system comprising a.
3. The method of claim 2,
The operating server is
a communication unit for accessing the information communication network;
A QR code management unit that generates a unique QR code for each affiliate store or each product to be printed on disposable products;
a scanning processing unit for receiving a QR code transmitted from the user terminal according to the QR code scanning process for disposable items of the user terminal and extracting related advertisement content and compensation settings;
an advertisement management unit for transmitting the advertisement content extracted from the scanning processing unit to a user terminal; and
a reward processing unit that accumulates exclusive point information according to the reward setting extracted from the scanning processing unit according to the user's advertisement viewing in the member's electronic wallet; Advertisement service system comprising a.
4. The method of claim 3,
The disposable product is a takeout cup,
The app driving unit of the user terminal,
GPS information providing unit for providing the current location of the user terminal to the operation server by using the GPS module of the user terminal; and
a dumping station information processing unit for receiving the information on the disposal site of the takeout cup transmitted from the operation server and providing an access route from the current location to the disposal site together with the disposal information; further comprising,
The operating server is
a disposal unit for recognizing the type of cup according to the disposal classification standard of the cup by checking the disposal classification information of the corresponding takeout cup from the QR information transmitted by scanning the QR code through the user terminal;
a time counting unit that checks the beverage information provided to the cup through the QR information, and counts the expected discard time according to the type of beverage based on the transmission time of the QR information; and
When the time counting unit instructs the arrival of the expected disposal time, the current location information is received from the user terminal, and the location information of the disposal site where the cup can be disposed of is derived based on the current location, and the information about the disposal site derived from the user terminal. and a discarded path generating unit that transmits and guides access path information; Advertisement service system, characterized in that it further comprises.
4. The method of claim 3,
The disposable product is a takeout cup,
The app driving unit of the user terminal,
GPS information providing unit for providing the current location of the user terminal to the operation server by using the GPS module of the user terminal;
a discarding spot information processing unit that receives discarded spot information of the takeout cup according to the designation of the discarded follower transmitted from the operation server, and displays an access path from the current location to the discarded spot together with feature information of the discarded spot; and
a spot feature information processing unit that requests a spot feature from a user according to the designation of the discarded spot transmitted from the operation server and transmits it to the operation server; further comprising,
The operating server is
a disposal unit for recognizing the type of cup according to the disposal classification standard of the cup by checking the disposal classification information of the corresponding takeout cup from the QR information transmitted by scanning the QR code through the user terminal;
a time counting unit that checks the beverage information provided to the cup through the QR information, and counts the expected discard time according to the type of beverage based on the transmission time of the QR information;
When the time counting unit instructs the arrival of the expected disposal time, the current location information is received from the user terminal, and if there is no discard spot around the current position, the user terminal is designated as a discard spot and the spot feature information is received. spot generator; and
When the time counting unit instructs the arrival of the expected disposal time, the current location information is received from the corresponding user terminal, and if there is a discard spot around the current position, the discarding spot at the current location along with the feature information of the discarding spot to the corresponding user terminal Follower generation unit that provides an access path to; Advertisement service system, characterized in that it further comprises.
(a) generating, by the operation server, a unique QR code for each affiliate store or each product so that the unique QR code is printed on the outer surface of the disposable product used for the affiliated store or the product;
(b) supporting, by the operation server, the installation of the dedicated app by transmitting the service-only app to the user terminal;
(c) the operation server receiving the QR information that the user terminal scans and transmits the QR code formed on the disposable product through the service-only app, and extracts advertisement content and compensation settings related to the QR information;
(d) transmitting, by the operation server, the extracted advertisement content to the user terminal so that the advertisement is played in the user terminal; and
(e) accumulating, by the operation server, exclusive point information in the member's electronic wallet with reference to the extracted reward settings; Advertising service method comprising a.
7. The method of claim 6,
After step (e),
The user terminal saves the scanned QR code image and registers it as a fixed QR code of the user terminal,
(f) The operation server registers the QR information of the QR code registered as a fixed QR code by the user as a fixed QR code according to the storage of the QR code image in the user terminal in the user's account, and views the advertisement together with the user's personal consumption information in the user's account resetting member compensation information according to;
(g) when the user transmits QR information to the operation server using the fixed QR code of his/her terminal, the operation server compares the transmitted QR information with the fixed QR code of the user account to check whether the fixed QR code;
(h) when a service request using a fixed QR code is checked, the operation server analyzes based on the personal consumption information of the user account, extracts and transmits the advertisement content for the target advertisement to the user so that the advertisement is played on the user terminal; and
(i) extracting, by the operation server, a reward setting set for a user's advertisement viewing using a fixed QR code, and accumulating exclusive point information in the member's electronic wallet; Advertising service method, characterized in that it further comprises.
8. The method of claim 7,
The user's personal consumption information is at least one of user purchased product information, user product purchase location information, user product purchase amount information, and user purchased product characteristic information that can be obtained through a QR code used for fixed QR code registration Advertisement service method, characterized in that the above.
7. The method of claim 6,
The disposable product is a takeout cup,
Step (c) is,
(c-1) The operation server checks the disposal classification information of the corresponding takeout cup from the QR information transmitted from the user terminal according to the user's QR code scanning for the takeout cup, and the cup according to the disposal classification standard of the corresponding cup recognizing a kind;
(c-2) the operation server checks the beverage information provided to the cup through the received QR information, and counts the expected discard time according to the type of beverage based on the time when this QR information is transmitted;
(c-3) receiving, by the operation server, the current location information of the user terminal by requesting the user terminal to provide information on the current location when the expected discard time is reached; and
(c-4) The operation server derives information on a disposal site where the cup can be disposed of according to the disposal classification criteria based on the user's current location, transmitting and guiding the access path information to the user terminal together; Advertising service method, characterized in that it further comprises.
7. The method of claim 6,
The disposable product is a takeout cup,
Step (c) is,
(c-5) The operation server checks the disposal classification information of the corresponding takeout cup from the QR information transmitted from the user terminal according to the user's QR code scanning for the takeout cup, and the cup according to the disposal classification standard of the cup recognizing a kind;
(c-6) the operation server checks the beverage information provided to the cup through the received QR information, and counts the expected disposal time according to the type of beverage based on the time when this QR information is transmitted;
(c-7) receiving, by the operation server, the current location information of the user terminal by requesting the user terminal to provide information on the current location when the expected discard time is reached;
(c-8) determining whether a user designated as a discard spot exists in the vicinity of the operation server based on the current location of the user terminal;
(c-9) If there is no user designated as a discard spot near the current location of the user terminal, the operation server designates the user terminal as a discard spot, requests spot feature information from the user terminal, and creates receiving spot feature information; and
(c-10) If there is a user designated as a discard spot near the current location of the user terminal, the operation server designates the user terminal as a follower, and discards the user terminal at the current location together with feature information of the discard spot to the user terminal Supporting the follower's spot access by guiding the access route to the spot; Advertising service method further comprising a.

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