KR20220017762A - Method for providing intranet based customer attraction service of offline sotre for customer relationship management - Google Patents

Abstract

A method of providing an intranet-based attraction service of an offline store for customer relationship management is provided. The method includes the steps of: checking a time when a user terminal accesses when the user terminal accesses an intranet accessible from at least one offline store; counting a time when the user of the user terminal stays in at least one offline store as the time when the user terminal accesses the intranet; and providing mileage proportional to the time of stay to the user terminal.

Description

Intranet-based offline store attraction service for customer relationship management

The present invention relates to a method of providing an intranet-based offline store inducement service for customer relationship management, and provides a method of providing mileage by calculating the time of access to an intranet in a department store as a residence time.

Although the main purpose of customer relationship management (CRM) is to increase transaction volume and form customer loyalty through continuous relationship with customers, the business performance of CRM introduction is not satisfactory despite the company's high interest and enthusiasm for CRM. As it appeared, there was a skepticism about CRM and the perception that it should be considered anew, and customer experience emerged as an alternative to this. In today's fierce competition environment of brands, there is a limit to product quality differentiation, so more diverse and unique brand strategies are needed. The current trend in marketing is to create experiences that customers can consistently find attractive, and the key to customer experience is to create a way for companies and customers to develop a close relationship at the touchpoints that are important to them. Only by providing a quality and differentiated experience that is superior to that of competitors can form and maintain lasting relationships with customers and, consequently, increase customer loyalty.

At this time, a service that recommends a store based on the customer's store visit history and residence time has been researched and developed. , outlet malls, shopping centers, etc., in an offline shopping mall where a large number of stores of various brands are located, analyze big data extracted from the store visit histories of users who have visited the shopping mall to identify similar relationships between stores in the shopping mall, and at the same time In consideration of the individual user's store preference calculated through the user's accumulated store visit history and residence time, each user's initial store visit history and residence time on the day of shopping are reflected, and the user's subsequent optimized customized store A configuration is disclosed in which, by providing a recommendation service, a user's shopping intention and purchase desire can be accurately identified in an offline shopping mall to perform real-time customized marketing.

However, even if the above-described configuration is used, personal preference may not be accurately reflected because preference is identified under the premise that a corresponding store is preferred if the residence time is long. If the store is wide and you look around for a long time, but there is nothing to buy, so you go out without buying, it means that there were no products available for purchase even though you invested a lot of time. Only configurations that can be felt together are disclosed. Accordingly, research and development of a platform that can increase customer loyalty by increasing the customer's continuous store visit rate and attracting consumers from online shopping to offline stores is required based on the proposition that the longer the residence time, the higher the purchase probability.

In one embodiment of the present invention, in order to induce customers to offline stores such as department stores, discount stores, and large marts, mileage is differentially provided according to the visit distance, and a preset frequency is provided so that customers near the offline store are not subjected to reverse discrimination. By providing a mileage booster day when visiting the store, the frequency of visits can be increased, and when a user terminal accesses the intranet in an offline store, mileage is provided for the length of stay in the offline store, and by making a reservation to visit the offline store. It is possible to provide a method of providing an intranet-based offline store inducement service for customer relationship management, which can induce a visit to an offline store reserved for visit within a preset period. However, the technical task to be achieved by the present embodiment is not limited to the technical task as described above, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention provides, when the user terminal accesses an intranet accessible from at least one offline store, checking when the user terminal accesses the user terminal; counting the residence time of the user in at least one offline store as the time the user terminal accesses the intranet, and providing mileage proportional to the residence time to the user terminal.

According to any one of the above-described problem solving means of the present invention, mileage is differentially provided according to the visiting distance in order to induce customers to offline stores such as department stores, discount stores, and large marts, and customers near the offline stores are reversely discriminated against By providing a mileage booster day when visiting at a preset frequency so as not to receive the By implementing a visit reservation of Only by providing a quality and differentiated experience that is superior to that of competitors can form and maintain a lasting relationship with customers, and consequently increase customer loyalty.

1 is a diagram for explaining an intranet-based offline store incentive service providing system for customer relationship management according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a store incentive service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which an intranet-based offline store inducement service for customer relationship management according to an embodiment of the present invention is implemented.
5 is an operation flowchart illustrating a method of providing an intranet-based offline store incentive service for customer relationship management according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement them. However, the present invention may be embodied in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated, and one or more other features However, it is to be understood that the existence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded in advance.

The terms "about", "substantially", etc. to the extent used throughout the specification are used in or close to the numerical value when manufacturing and material tolerances inherent in the stated meaning are presented, and are intended to enhance the understanding of the present invention. To help, precise or absolute figures are used to prevent unfair use by unconscionable infringers of the stated disclosure. As used throughout the specification of the present invention, the term "step of (to)" or "step of" does not mean "step for".

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware. Meanwhile, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or to reproduce one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

Some of the operations or functions described as being performed by the terminal, apparatus, or device in the present specification may be performed instead of by a server connected to the terminal, apparatus, or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the terminal's unique number or personal identification information, which is the identification data of the terminal. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining an intranet-based offline store incentive service providing system for customer relationship management according to an embodiment of the present invention. Referring to FIG. 1 , an intranet-based offline store incentive service providing system 1 for customer relationship management includes at least one user terminal 100 , a store incentive service providing server 300 , and at least one store terminal 400 . may include However, since the intranet-based offline store inducement service providing system 1 for customer relationship management of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network 200 . For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to the store incentive service providing server 300 through the network 200 . In addition, the store incentive service providing server 300 may be connected to at least one user terminal 100 and at least one store terminal 400 through the network 200 . In addition, the at least one store terminal 400 may be connected to the store inducement service providing server 300 through the network 200 .

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and an example of such a network includes a local area network (LAN), a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communication networks, telephone networks, wired and wireless television networks, and the like. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi (Wi-Fi) , Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( Near-Field Communication) networks, satellite broadcast networks, analog broadcast networks, Digital Multimedia Broadcasting (DMB) networks, and the like are included, but are not limited thereto.

In the following, the term at least one is defined as a term including the singular and the plural, and even if the at least one term does not exist, each element may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

At least one user terminal 100 is an intranet-based offline store inducement service related web page, app page, program or application for customer relationship management. When accessing a space bound by one intranet, such as a discount store, a permanent store, or a collective shopping mall, it may be a terminal of a user connected to the intranet. In this case, the user terminal 100 may be a terminal of a user in which mileage is accumulated in proportion to the residence time and the mileage is differentially granted according to a purchase history. In addition, the user terminal 100 is a user who receives mileage from the store incentive service providing server 300 in proportion to the distance traveled by car, public transportation, or walking before being connected to the intranet from the user terminal 100 . It may be a terminal of In addition, when there is a log or record of visits exceeding a preset frequency, the user terminal 100 is given a booster day receiving mileage at a higher percentage, and when accessing the intranet on the booster day, the accumulated mileage is It may be a terminal that receives points in response to the set booster rate.

Here, the at least one user terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100 is, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The store incentive service providing server 300 may be a server that provides an intranet-based offline store incentive service web page, an app page, a program, or an application for customer relationship management. In addition, the store incentive service providing server 300 collects intranet information, monitors a connection event for accessing the intranet from the user terminal 100, and provides mileage to the user terminal 100 to correspond to the access time, which is the residence time. It may be a server that is managed by granting and accumulating to an account of . And, the store incentive service providing server 300 accumulates mileage to the user terminal 100 in response to the distance and time moved based on the time when the user terminal 100 accesses the intranet, and visits more than a preset frequency. In this case, when the booster day is transmitted to the user terminal 100 and an intranet is accessed on the booster day, it may be a server that provides mileage by adding a preset booster rate. In addition, the store incentive service providing server 300 notifies the user's visit to at least one store terminal 400 or a server (not shown) managing an intranet when a visit reservation request is received from the user terminal 100 and provides a coupon It may be a server to provide such.

Here, the store incentive service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop.

The at least one store terminal 400 may be a terminal of an offline store that enters a shopping mall, such as a department store, using a web page, an app page, a program or an application related to an intranet-based offline store inducement service for customer relationship management. The at least one store terminal 400 may be a terminal that transmits a purchase history to a server managing an intranet or a store incentive service providing server 300 when purchasing and paying in the user terminal 100 . In addition, at least one store terminal 400 is a terminal that can be applied when purchasing a coupon when a coupon is transmitted to the user terminal 100 from the store incentive service providing server 300 or the server managing the intranet can

Here, the at least one store terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one store terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one store terminal 400, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

2 is a block diagram for explaining a store incentive service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are an intranet-based offline store incentive service for customer relationship management according to an embodiment of the present invention. It is a diagram for explaining an implemented embodiment.

Referring to FIG. 2 , the store inducement service providing server 300 includes a check unit 310 , a count unit 320 , a provision unit 330 , a visit reservation unit 340 , a visit inducement unit 350 , and a booster unit ( 360 ), a mini-game unit 370 , a confirmation unit 380 , and an AR unit 390 .

The store incentive service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100 and at least one store terminal 400 performs customer relationship management. When transmitting an intranet-based offline store incentive service application, program, app page, web page, etc. for You can install or open an attendant service application, program, app page, web page, etc. In addition, the service program may be driven in at least one user terminal 100 and at least one store terminal 400 by using a script executed in a web browser. Here, the web browser is a program that enables the use of a web (WWW: World Wide Web) service, and refers to a program that receives and displays hypertext written in HTML (Hyper Text Mark-up Language), for example, Netscape. , Explorer, Chrome, and the like. In addition, the application means an application on the terminal, for example, includes an app (App) executed in a mobile terminal (smartphone).

Referring to FIG. 2 , when the user terminal 100 accesses an intranet accessible from at least one offline store, the check unit 310 may check the time when the user terminal 100 connects. The at least one offline store may be at least one store located in an offline shopping mall including a department store, a discount store, and a large mart. In this case, the intranet refers to an information system that uses Internet-related technologies to integrate and manage internal affairs of an organization. An intranet is a private network accessible only to the employees of the organization and is considered a closed local area network using the Internet protocol, and refers to the use of the Internet as a network within the organization. An intranet connects a server, a data storage device, based on a local area network (LAN) and enables business to be processed through the Internet search program installed in the PC. Install a firewall to prevent or restrict access from outside to maintain security.

At this time, when a large number of customers connect in the intranet environment, security is not maintained or the reason for blocking the firewall from the risk of hacking may disappear. , the user terminal 100 is a client, and the customer induction service providing server 300 of the present invention is a server, and it is possible to build a system for monitoring the client process while forming a client-server structure. First, an agent for monitoring a process may be installed in each user terminal 100 in a client environment in a plurality of smart phone environments. The installed agent is automatically executed when connecting to the intranet by default, but user setting options related to execution can be provided. Second, when each user terminal 100 accesses the intranet, the middleware server may extract a unique ID for each agent and operate a pid generator that generates an ID of an agent's execution process including a UI generator. Through this, monitoring data can be transmitted to the server corresponding to the DB & Reporting part. Third, the server corresponding to the DB & Reporting part can store the monitoring data sent from the middleware server and process it to create a report. Of course, it is not limited to the method described above, and a method capable of maintaining the function of the barrier while counting the residence time may be variously applicable.

The counting unit 320 may count the residence time during which the user of the user terminal 100 stays in at least one offline store as the time the user terminal 100 accesses the intranet. You can set the time when you first connect to the intranet as the visit time, set the time when you are disconnected from the intranet as the checkout time, and set the difference between the visit time and the checkout time as the stay time. At this time, a wireless network constituting the intranet exists for each store, or a node is set in the form of a mesh like RFID, so that the current location of the connected user terminal 100 can be grasped or a beacon using a Bluetooth device such as a beacon. When the ID and installation location of the user terminal 100 are stored in advance, the user's location, residence time, and movement line may be tracked according to the wireless network to which the user terminal 100 is connected. It is possible to collect more information about how long you stayed in a store and whether or not there were purchases compared to the time you stayed, and if there were purchases, how much it was and what items were purchased.

The providing unit 330 may provide mileage proportional to the residence time to the user terminal 100 . In this case, the providing unit 330 may differentially pay mileage in association with a purchase history paid by the user terminal 100 in at least one store terminal 400 of at least one offline store. For example, assuming that you pay 1 mile per 10 minutes for stays only and no purchases, if you make a purchase, you will receive 2 miles per 10 minutes, or increase the number of mileage payments in proportion to the number or amount of purchase. can do it In this case, the purchase history may be recorded based on user information and card information input from at least one store terminal 400 .

Here, recently, so-called "later shopping" or "distributed shopping" is in vogue due to the recent corona virus, and it is a word made by analogy to quickly purchasing only the products you want or intended without getting as close to or encountering people as possible. Considering this, it is important to increase the stay time, but it is also important to provide services for the customer base to quickly buy only the desired product, and to increase the stay time in a place where people are not crowded in consideration of social distancing. From these two perspectives, when a user purchases one product, an Association Rule for recommending or promoting a product can be further used based on the probability that the user who purchased the product will purchase another product, You can also use the method of dispersing the crowd by recommending products from stores that are not crowded.

In this case, the association rule algorithm is one of the data mining analysis techniques. For example, it is an algorithm that reveals the correlation that a customer who bought product A is more likely to buy product B. It can be used when bundling two products, A It is to find the correlation rule between product ' and 'B'. In this case, the association analysis can be used to find the correlation of each item based on evaluation criteria such as support, reliability, and improvement. The support of the association rule evaluation means the ratio of purchasing A, B, and C together among all customers, and is defined as IF A & B THEN C = P(A∩B∩C). Confidence means the proportion of customers who purchased C among customers who purchased A and B, and is defined as IF A & B THEN C = P(A∩B∩C)/P(A∩B) . Lift is the value obtained by dividing the ratio of customers who purchased C among customers who purchased A and B by the ratio of customers who purchased C among all customers. IF A & B THEN C = P(C|A∩ It is defined as B)/P(C).

Using this, the providing unit 330 may estimate the probability of purchasing the product B when the product A is sold through the reliability of the association rule, and use the products for which the index such as the reliability exceeds a preset percentage. Information may be provided to the terminal 100 . Similarly, if user A stays in place F for G hours and there is a high probability that user A will move to place B and purchase item C, it may be recommended to user A to try moving to place B. At this time, by using log data and big data, the training data and the evaluation data are separated, the association rule is created through the training data, the purchase association rule and the non-purchasing association rule are divided to learn, and through the evaluation data The purchase probability can also be predicted, and keywords of products with high purchase probability can be extracted as related keywords. In addition to the above-described methods, various methods for extracting related keywords may be used, so it will be apparent that one embodiment of the present invention is not limited to the listed methods.

In addition, service discovery and combination are important in a method for providing suitable advertising content. What should be considered together in order to provide useful advertisement content, is a method of providing suitable services to users through dynamic service discovery that considers context information according to the user's time and location to meet the service requests of various users. Although general frequent pattern mining was performed without considering the importance of each item, in an actual environment, the importance of items according to time should be applied differently in many cases. Also, even for the same item, the importance may change over time. Weighted pattern mining is a mining technique that discovers frequent patterns with high weights by considering different importance of items.

Here, since the association rule mining method considers only frequent events, association rules for events that do not occur frequently but are of high importance cannot be explored. Weighted pattern mining refers to a mining technique that finds a high weight pattern considering the case in which items have different importance. In the business data analysis environment, customers' purchasing patterns for products should be set differently according to time and season, and different weights should be set for various product prices. Weight frequent pattern mining algorithms include WIP, WARM, and WAR based on the Apriori algorithm in the beginning. However, these algorithms require multiple database scans and thus slow down.

Accordingly, the providing unit 330 may use a mining technique for extracting service frequency patterns using a weight-based service ontology as a method for providing optimal advertisement content to users. Mining based on ontology is similar to applying data mining considering a specific domain concept as a multi-layered method. If only related information between the same levels is extracted, there may be a problem in that if there is no related information at the same level, it is not extracted. Therefore, an algorithm that considers the frequency between hierarchies that can be discovered when related items exist even in items of different levels is applied. Even for the same advertisement content item, the weight is applied differently over time, so the service item provided to the user may vary, which affects the quality of the service.

The method for social distancing and crowd distribution is to supply oxygen by operating an air conditioning system (not shown) that ventilates the space in which a preset number of people are counted after detecting a crowd of people in one place with a thermal imaging camera. or a method of ventilation can be used, and it is also possible to prevent crowds from gathering by transmitting to the user terminal 100 the products sold or mainly advertised in offline stores that do not currently have crowds and products sold in the stores. Or, if you are crowded because you are having a “sale” in a crowded offline store, you must visit the offline store at “what time” to give a coupon for a sale, that is, time-division multiplexing access (TDMA) It is also possible to induce customer visits by dividing the In addition, if the item or list to be purchased in the user terminal 100 is determined, the product name of the shopping list is extracted, the offline store that sells the product is extracted, and the currently crowded store and the non-crowded store are separated, It is also possible to set a route so that you can purchase and move quickly without encountering people as much as possible.

The visit reservation unit 340, when the user terminal 100 accesses an intranet accessible from at least one offline store in the check unit 310, before checking the access point of the user terminal 100, the user When the terminal 100 outputs a visit reservation event of at least one offline store, the user terminal 100 and the visit reservation event may be stored. In addition, after generating a visit reservation event, visitors can be encouraged to visit within a preset period. For example, if a visit is made within 1 night and 2 days, a coupon is issued based on the time when the intranet is connected or an additional sale is given, etc. can provide benefits, and through this, it can induce quick visits and purchases. And, the visit reservation unit 340, when the user terminal 100 is connected to the intranet of at least one offline store included in the visit reservation event, the user terminal 100 to the store terminal 400 of at least one offline store. You can send a message announcing your visit.

When the user terminal 100 accesses an intranet accessible from at least one offline store in the check unit 310, the visit inducement unit 350 checks a time when the user terminal 100 accesses, and then the user terminal ( 100) to at least one offline store may be measured. In this case, mileage may be differentially paid to the user terminal 100 based on the moved distance. Accordingly, it is possible to expect the effect of attracting customers located far away by compensating for the effort of going to a department store or a large mart located far away with mileage. For example, if the navigation is turned on in the user terminal 100 and the user moves from the workplace or residence, mileage may be accumulated in the user terminal 100 by quantitatively converting the distance traveled by the navigation. Alternatively, if you traveled on foot, you can earn mileage based on the time or distance traveled. In this case, a method for classifying a vehicle, walking, or public transportation may be speed and route (public transportation or vehicle), but is not limited thereto.

The booster unit 360 may monitor the frequency at which the user terminal 100 accesses the intranet after providing mileage proportional to the residence time from the provider 330 to the user terminal 100 . In addition, the booster unit 360 may apply a mileage booster day to the user terminal 100 and transmit a notification message when the access frequency exceeds a preset frequency, and the mileage from the user terminal 100 may be applied. When connecting to the intranet on the booster day, mileage may be awarded by applying a preset booster rate. In this case, the booster day may be set by checking the number of people and time accommodated every day to avoid congestion, and then setting a non-crowded day, date, and time to set the booster day. Since the booster day is not applied to all users at once, but is paid when a preset frequency is filled for each individual, it is possible to set the date, day, and time for each individual.

When the user terminal 100 accesses an intranet accessible from at least one offline store in the check unit 310 , the mini-game unit 370 checks when the user terminal 100 accesses, and then at least one An access right to a type of game content may be granted to the user terminal 100 . It is to provide entertainment contents so that the whole family, friends, or lovers, together with the shopping subject, do not get bored, the contents provided are not limited to games.

If the entertainment content is unlimited movies or dramas, the user terminal 100 may be designed to receive real-time streaming based on HTML5 when movies or dramas are streamed. Here, HTML5 is the latest standard of HTML (Hyoer Text Markup Language), which is a web document standard, and includes a function of executing pictures, videos, and music in the center of document creation. HTML5 eliminates the need to separately install programs such as plug-in-based Active-X and Flash, and most of the problems caused by this can be solved. At this time, the biggest difference between the conventional HTML standard and HTML5 is that semantic markup is supported and an additional API is provided. Semantic markup is a new element that can semantically structure web documents. For example, if a document is created with elements such as <head>, <section>, and <footer> so that the contents of the document can be divided into header, body, and footer, the contents of the document can be clearly understood structurally. In addition, HTML5 provides various APIs. The API provided by HTML5 allows you to add various functions to web applications, such as supporting 2D graphics or checking the geographic location of a device.

In addition, HTML5 is a markup language used to create web pages, and it can express and provide HTML, which used to be displayed as hyperlinks and texts, to various applications such as multimedia. HTML5 can be implemented including HTML, a markup language for web document structure design, CSS for design expression, JavaScript for expressing interactive action, etc., and new tags are added to existing HTML tags. More can be added, and the structure to contain contents can be improved to even perform the role of a platform. Also, although HTML5 is not a standard for the mobile web, it provides many functions necessary for the implementation of the mobile web among the various functions described above. Two-dimensional graphics, audio, and various web forms can enrich and diversify the UI (User Interface) of the mobile web. That is, it is possible to provide multimedia information or support a user's dynamic interaction even in a mobile web environment. In the mobile web environment, there is a limitation in transmitting large amounts of data due to the nature of the mobile environment, and an environment in which the Internet is not connected frequently occurs. Alternatively, you can store the DB locally and query it with an SQL statement.

Alternatively, you can use SaaS (Software as a Servcie), which can be easily used anywhere on the Internet and can be accessed anywhere with a web browser. In this case, BaaS (Backend as a Service) may be further added according to the requirements of department stores and the like. Of course, in the case of department stores that do not have infrastructure or platform itself, IaaS (Infrastructure as a Service) can provide various infrastructure resources such as server resources, IP, network, storage, and power required for server operation, flexibly and quickly. IaaS makes it easy to add or remove resources and provides an operating system so a friendly environment can be given. In addition, the service can be provided as a PaaS (Platform as a Service), which provides a stable environment and an API for developing applications using the environment. PaaS can easily build and deploy source code, and it is easy to scale out according to usage. BaaS is a service specialized for mobile applications and can provide server-side applications such as member management, push, and file processing that are difficult to process in mobile applications. The platform of PaaS can be used and the provided backend module can also be configured so that it can be used directly through REST API or library CALL.

When the user terminal 100 accesses the intranet accessible from at least one offline store in the check unit 310 , the check unit 380 checks when the user terminal 100 accesses the intranet, and then connects the user to the intranet. When the terminal 100 accesses, it may be counted as one visit.

The AR unit 390, when the user terminal 100 accesses an intranet accessible from at least one offline store in the check unit 310, checks when the user terminal 100 accessed, and then 100), AR content corresponding to an event, sale, or new product of at least one offline store may be output on the camera shooting screen based on the coordinates of at least one offline store. Large shopping malls such as department stores are aggregations of each offline store, and the types and new products sold at each store are different. had to check At this time, as soon as the user enters the front door of the department store, the user turns on the camera and if the contents such as which products are on sale where and what products are on sale in which stores, what their prices are, etc. are output as AR contents, the user individually sends the price to the clerk. You don't have to ask questions or find out where they are.

To this end, the AR unit 390 uses the price, product name, product code, image, etc. of a new product or sale product registered in at least one store terminal 400 as an AR marker using RFID or a beacon, or the like, or the location of each store. , in case each store is equipped with AR markers, it is possible to create AR contents after mapping with AR markers and storing them. AR content includes text, images, and videos to be projected on the screen based on the AR marker, and each AR content must have XYZ coordinates and vector values to be output. And, for AR content, text, image, and video mapped to motion, touch, and gesture for interaction with the user, that is, interaction, or modified text, image, and video of previously output AR content can also be databased together. .

Since AR content according to an embodiment of the present invention includes not only an image but also a video, the AR content may include at least one series of time-series image frames. Accordingly, the UX/UI provided in 2D content, such as rewinding, skipping, skipping, or stopping an image frame, may be provided by default, and the AR unit 390 may also default data for controlling AR content to correspond to the UX/UI. It will be obvious that it can be saved as . In this case, the AR marker may be located in at least one area of the offline store, and the AR marker may correspond to any area included in the offline store. For example, a brand name, such as the text letter "Chanel" or a logo of Chanel can serve as an AR marker. In a store gathering place such as a department store, the gap between each store is narrow and most of them are adjacent to each other, so even if WIFI or AP RSSI is used as an AR marker, interference between stores may exist. Accordingly, since a brand name is always attached to each store, it can be set as an AR marker.

By putting this itself as an AR marker, AR content that is robust to changes in posture, angle, and distance can be provided. Since AR markers directly affect the performance of object recognition and tracking, which are the main functions of AR, managing AR markers is an important factor in implementing and maintaining performance of AR systems. When a store's brand logo or letter is used as an AR marker, the distribution of objects in the image is concentrated in a specific area, contains a repeating pattern such as texture, or a part of the image is lost due to lighting, etc. AR marker recognition and tracking performance. Accordingly, in one embodiment of the present invention, a method of evaluating a marker by reflecting the distribution of objects (persons, objects, etc. included in the shooting screen) in the image and whether or not the repeating pattern is included through feature point analysis may be used. First, if an object is not evenly distributed over the entire image but concentrated in a part of the captured screen, it can become an AR marker that is vulnerable to occlusion. Available. In addition, the problem of finding a repeating pattern is that the distribution of the SIFT (Scale Invariant Feature Transform) descriptor of a general image can be approximated with a Gaussian distribution. It is possible to measure whether a repeating pattern is included.

First, feature points are detected using the SIFT technique. SIFT can extract feature points that are robust to changes in size, rotation, and lighting, etc. through processes such as scale space pole detection, feature point adjustment, direction information allocation, and feature point descriptor generation. The feature descriptor may divide 16×16 pixels around the feature point into 16 4×4 blocks, obtain a histogram in 8 directions for each block, and express it as a 128-dimensional vector. The more feature points with various descriptor vectors, the easier it is to track or recognize an object in an image. However, as in complex shopping malls such as department stores, images with objects containing artificial and repeating patterns have the same or very similar values for descriptor vectors expressing feature points, so misalignment problems occur in the tracking or recognition process. do. Since an image including a large number of such descriptor vectors is inappropriate to be used as a marker, whether to use the descriptor vector may be determined based on the redundancy of the descriptor vector.

In addition, in the SIFT technique, it is possible to determine whether the feature points are evenly distributed throughout the image by obtaining the statistical characteristics of the position coordinates of the feature points that have undergone the feature point adjustment step, that is, variance. Objects are concentrated in some areas, so even a slight occlusion may lose most of the feature points, and augmented reality performance may deteriorate. Accordingly, a configuration for evaluating the marker according to the feature point distribution may be further executed. Among the statistical characteristics of the position coordinates of the feature points extracted by the SIFT technique, the effect of partial occlusion and noise of the marker image can be determined using variance and used as a marker evaluation factor. If objects are not evenly distributed throughout the image and are concentrated in some areas, the feature point coordinates have a low variance value, which means that many objects and feature points are highly likely to be lost due to occlusion in the x or y direction and are vulnerable to occlusion. Since it is an AR marker, it is better not to select it. The reverse holds true as well.

If a repeating pattern exists, the feature points extracted by the SIFT technique, in particular, each component of the descriptor vector has overlapping or similar values. To check this, each descriptor vector needs to be compared, but the process of directly comparing 128-dimensional vectors is very inefficient. Accordingly, it is possible to obtain the effect of reducing the dimension by obtaining the average descriptor vector in the photographing screen and using the distance between each descriptor vector and the average descriptor vector. When looking at the histograms generated for various images including the repeating pattern image, it takes advantage of the fact that the general natural image shows a shape close to a Gaussian distribution, whereas the repetitive pattern image shows an unstructured shape. This is because the distance from the average descriptor vector shows a Gaussian distribution because the normal image has rich feature points made up of various elements, whereas the repetitive pattern image overlaps many components of the descriptor vector so that the distance from the average descriptor vector is dependent on a specific component. because it is focused. Accordingly, it is also possible to evaluate the repeating pattern marker image by using the difference from the histogram distribution, the Gaussian distribution with the mean and variance as parameters.

In addition, the reservation according to an embodiment of the present invention may be linked with a reservation system provided by at least one portal site, for example, a Naver reservation service. The Naver reservation service can be provided when you have to stand in line or receive only a limited number of people for a limited time, such as smart orders, buffets, amusement parks, exhibitions and performances, and kids cafes. , it is possible to receive reservations by transmitting/receiving and synchronizing data to be linked with various reservation services as well as Naver reservations. Of course, the portal site is not limited to Naver, and the trademark Naver should be interpreted as being used as an example.

In addition, the intranet according to an embodiment of the present invention may provide various contents. First, it may be daily mission content. Daily missions can give you a mission for exercise such as walking 5,000 steps or walking 10,000 steps within the store, enticing them by conducting an AR game in a store like a treasure hunt, or giving them missions such as purchasing products over a standard amount. You can make shopping go like a game. Also, like the shopping mall gourmet road, you can provide a mission to eat two meals a day or a mission to eat a meal and dessert in a shopping mall, or you can provide a mission to stay in the store all day or to pay more points depending on the time of stay. have. In addition, like an unexpected mission, it is possible to provide information such as visiting a specific store to view or purchase, or to provide information such as an unexpected sale of a specific product, and mileage can be paid when the mission is completed.

Second, you can provide content to show off your purchased products. This may be a method such as providing photo upload and like functions as if writing a product review, and paying mileage to posts with many “likes” or customers with the most uploads per period by setting a monthly and quarterly period. However, mileage may be recovered in case of return or refund. Third, it is possible to provide information such as sights around the store, festivals, event information, and restaurant information. Fourth, at least one kind of mini-game may be provided.

Hereinafter, an operation process according to the configuration of the store incentive service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

Referring to FIG. 3 , (a) when the store inducement service providing server 300 enters a large shopping mall, for example, a department store, it is automatically connected to the intranet of the department store, and based on the time the user terminal 100 accesses the intranet. The dwell time starts counting. And, (b) the store incentive service providing server 300 may pay mileage to the user terminal 100 based on the time of stay, but not all are paid equally, and may be paid differently depending on whether or not the purchase is made, the amount of purchase, etc. have. And, (c) the store incentive service providing server 300 issues a coupon when visiting the department store within a preset period based on the date of generating the visit reservation when the user terminal 100 makes a reservation for visiting the department store. You can entice them to visit you sooner rather than later.

Referring to (a) of FIG. 4 , when the user terminal 100 accesses the intranet of a department store, the user terminal 100 may extract a moving distance and grant mileage corresponding to the moving distance. And, as shown in (b), a booster day is set up so that there is no reverse discrimination against frequent visitors so that the percentage of the same mileage can be increased, and mileage can be accumulated by applying a booster rate as shown in (c). . And, (d) AR can control a screen that outputs new or sale products on each offline store.

As described above, the method of providing an intranet-based offline store inducement service for customer relationship management in FIGS. 2 to 4 is described above with respect to the method of providing an intranet-based offline store inducement service for customer relationship management through FIG. 1 Since it is the same as the content or can be easily inferred from the described content, the following description will be omitted.

5 is a diagram illustrating a process in which data is transmitted/received between components included in the intranet-based offline store incentive service providing system for customer relationship management of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each component will be described with reference to FIG. 5, but the present application is not limited to such an embodiment, and the example shown in FIG. 5 according to various embodiments described above will be described. It is apparent to those skilled in the art that the data transmission/reception process may be changed.

Referring to FIG. 5 , when the user terminal accesses an intranet accessible from at least one offline store, the store inducement service providing server checks a time when the user terminal accesses ( S5100 ).

In addition, the store incentive service providing server counts the time the user of the user terminal stayed in at least one offline store as the time the user terminal accessed the intranet (S5200) and provides mileage proportional to the stay time to the user terminal. do (S5300).

The order between the above-described steps ( S5100 to S5300 ) is merely an example and is not limited thereto. That is, the order between the above-described steps ( S5100 to S5300 ) may be mutually changed, and some of these steps may be simultaneously executed or deleted.

As described above, the method of providing an intranet-based offline store inducement service for customer relationship management of FIG. 5 is described above with respect to the method of providing an intranet-based offline store inducement service for customer relationship management through FIGS. 1 to 4 above. Since it is the same as the content or can be easily inferred from the described content, the following description will be omitted.

The method of providing an intranet-based offline store incentive service for customer relationship management according to an embodiment described with reference to FIG. 5 is in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer can also be implemented. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method of providing an intranet-based offline store inducement service for customer relationship management according to an embodiment of the present invention described above includes an application basically installed in a terminal (which may include a program included in a platform or operating system basically installed in the terminal) ), and may be executed by an application (ie, a program) installed directly on the master terminal by a user through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the method for providing an intranet-based offline store inducement service for customer relationship management according to an embodiment of the present invention described above is implemented as an application (ie, program) installed basically in a terminal or directly installed by a user and installed in the terminal. It may be recorded on a computer-readable recording medium, such as.

The above description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (10)

In the store incentive service providing method executed in the store incentive service providing server,
when the user terminal accesses an intranet accessible from at least one offline store, checking when the user terminal accesses;
counting the time the user of the user terminal stayed in the at least one offline store as the time the user terminal accessed the intranet; and
providing mileage proportional to the stay time to the user terminal;
A method of providing an intranet-based offline store incentive service for customer relationship management, including
The method of claim 1,
The step of providing the mileage proportional to the residence time to the user terminal comprises:
differentially paying the mileage in connection with a purchase history paid by the user terminal in at least one store terminal of the at least one offline store;
A method of providing an intranet-based offline store incentive service for customer relationship management, which includes a.
The method of claim 1,
When the user terminal accesses an intranet accessible from the at least one offline store, before the step of checking the access point of the user terminal,
when the user terminal outputs a visit reservation event of the at least one offline store, storing the visit reservation event with the user terminal;
transmitting, when the user terminal accesses the intranet of at least one offline store included in the visit reservation event, a message notifying the visit of the user terminal to the store terminal of the at least one offline store;
The method of providing an intranet-based offline store incentive service for customer relationship management that further comprises a.
The method of claim 1,
When the user terminal accesses an intranet accessible from the at least one offline store, after the step of checking the access point of the user terminal,
measuring a distance moved from the user terminal to the at least one offline store;
further comprising,
The method of providing an intranet-based offline store incentive service for customer relationship management, in which mileage is differentially paid to the user terminal based on the moved distance.
The method of claim 1,
After providing the mileage proportional to the stay time to the user terminal,
monitoring the frequency of access to the intranet by the user terminal;
applying a mileage booster day to the user terminal when the access frequency exceeds a preset frequency and transmitting a notification message;
granting mileage by applying a preset booster rate when the user terminal accesses the intranet on the mileage booster day;
The method of providing an intranet-based offline store incentive service for customer relationship management, further comprising a.
The method of claim 1,
When the user terminal accesses an intranet accessible from the at least one offline store, after the step of checking the access point of the user terminal,
granting an access right to at least one type of game content to the user terminal;
The method of providing an intranet-based offline store incentive service for customer relationship management that further comprises a.
The method of claim 1,
When the user terminal accesses an intranet accessible from the at least one offline store, after the step of checking the access point of the user terminal,
counting as one visit when the user terminal accesses the intranet;
The method of providing an intranet-based offline store incentive service for customer relationship management that further comprises a.
The method of claim 1,
The method of providing an intranet-based offline store incentive service for customer relationship management, wherein the at least one offline store is at least one store located in an offline shopping mall including a department store, a discount store, and a large mart.
The method of claim 1,
When the user terminal accesses an intranet accessible from the at least one offline store, after the step of checking the access point of the user terminal,
when the camera is turned on in the user terminal, outputting AR content corresponding to an event, sale, or new product of the at least one offline store on the camera shooting screen based on the coordinates of the at least one offline store;
The method of providing an intranet-based offline store incentive service for customer relationship management that further comprises a.
10. A computer-readable recording medium recording a program for executing the method of any one of claims 1 to 9.

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