KR20150120887A - System and method for providing manegement coutomers based on location - Google Patents
System and method for providing manegement coutomers based on location Download PDFInfo
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- KR20150120887A KR20150120887A KR1020150055363A KR20150055363A KR20150120887A KR 20150120887 A KR20150120887 A KR 20150120887A KR 1020150055363 A KR1020150055363 A KR 1020150055363A KR 20150055363 A KR20150055363 A KR 20150055363A KR 20150120887 A KR20150120887 A KR 20150120887A
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- South Korea
- Prior art keywords
- customer
- store
- information
- terminal
- identification information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Abstract
The present invention relates to a location based customer management method and system. According to a first aspect of the present invention, there is provided a customer management system for managing a customer based on a customer's location, the customer management system comprising: storing identification information of one or more stores; Storing identification information of a customer terminal which is a user terminal of the customer, storing the customer history information, which is history information on each store of the customer, with the identification information of the customer terminal, A customer position determination unit for receiving the identification information of the wireless sensor from the customer terminal and determining the position of the customer terminal based on the identification information of the wireless sensor, And an advertisement information providing unit for providing advertisement information of a shop within the range to the customer terminal.
Description
The present invention relates to a location-based customer management method and system, and more particularly, to a location-based customer management method and system that provides event information of a store located in the vicinity of a user terminal to a user terminal based on a location of the user terminal, And a customer management method and system for providing a personalized service to a visiting customer by providing information of a store visited to a user terminal.
In recent years, portable user terminals such as a smart phone have been popularized, so that a store owner manages a customer by providing various event or advertisement information to the user terminal.
That is, the store owner generally manages the customer by sending a message including event information or coupon by mail or by providing a short message to the user terminal at a certain time.
However, since the customer management method described above is not an event or an advertisement provided by reflecting the current interest of the customer, it is difficult for the customer to attract attention and it is difficult for the customer to visit again.
In addition, there is a problem that it is difficult for a customer to immediately check an event or a coupon for the store when visiting the store.
In this regard, the invention disclosed in Korean Patent Publication No. 10-2000-0000811 relates to a method of managing a customer using e-mail, and discloses various new product information, fashion information and manufacturer information on the Internet on the Internet, And the manufacturer's product information is sent to the customer via e-mail, and the consumer who responds to the inquiry is managed by the enthusiast, and the enthusiast chip capable of being exchanged with the commodity is transmitted to exchange information in a bidirectional manner between the consumer and the manufacturer. However, the techniques disclosed in the above patent documents do not solve the above-described problems.
Therefore, a technique for solving the above-described problems is required.
On the other hand, the background art described above is technical information acquired by the inventor for the derivation of the present invention or obtained in the derivation process of the present invention, and can not necessarily be a known technology disclosed to the general public before the application of the present invention .
One embodiment of the present invention provides information on a nearby store based on the location of the user terminal identified by using the wireless sensor, identifies the user terminal visiting the store, provides information of the visited store to the user terminal, So that it is possible to provide customized services by providing information on customers' past visit history to the terminal, thereby providing customized services to customers.
In addition, one embodiment of the present invention provides a method for managing a customer's movement by providing information about a product to a user terminal, providing a product associated with the selected product, and automatically setting a visit reservation for a store of an associated product There is a purpose.
According to a first aspect of the present invention, there is provided a customer management system for managing a customer on the basis of a location of a customer, the customer management system comprising: storing identification information of one or more stores; A store information storing unit for storing identification information of one or more wireless sensors located at a location matching with identification information of each store and storing identification information of the customer terminal as a customer terminal of the customer, A customer information storage unit for storing history information matching with the identification information of the customer terminal and storing the identification information of the wireless sensor from the customer terminal and determining the location of the customer terminal based on the identification information of the wireless sensor, A location determination unit, and an advertisement providing location information of a store within a predetermined range from the determined location of the customer terminal to the customer terminal It may include a Bose studied.
According to a second aspect of the present invention, there is provided a customer management method in which a customer management system manages the customer based on a customer's location, the method comprising: storing identification information of one or more stores; identifying one or more wireless sensors Storing identification information of a customer terminal, which is a user terminal of the customer, storing the customer history information, which is history information on each store of the customer, in the identification information of the customer terminal, The method comprising: receiving identification information of a wireless sensor from the customer terminal, determining a position of the customer terminal based on the identification information of the wireless sensor, determining a position of the customer terminal within a predetermined range from the determined position of the customer terminal, And providing the advertisement information to the customer terminal.
According to one of the above-mentioned objects of the present invention, an embodiment of the present invention provides information on a nearby store based on a location of a user terminal identified by using a wireless sensor, By providing the information of the visited and visited store to the user terminal and simultaneously providing the customized service by providing the past visit history information of the customer to the store terminal, it is possible to provide the customized service to the customer.
In addition, according to any one of the tasks of the present invention, it is possible to provide information on a product to a user terminal, to provide a product related to a selected product, and to automatically set a visit reservation for a store of an associated product, Can be managed.
The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.
1 is a configuration diagram of a customer management system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating the components of a customer management system according to an exemplary embodiment of the present invention. Referring to FIG.
3 is a flowchart illustrating a method of managing a customer according to an embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.
Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
Before describing this, we first define the meaning of the terms used below.
In the present invention, the 'customer history information' may include history information on a customer's store, for example, a visited store, a list of purchased products, a number of visits or a recommendation of a customer.
1 is a block diagram illustrating a
Each configuration of the
The
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Hereinafter, to explain a
First, the
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At this time, the terminal
The
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When the product is registered in the
In another embodiment, the
The
That is, the
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The
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The
For example, when the identification information of one or
Alternatively, for example, if the identification information of one or
For example, when receiving only the identification information of one
The
That is, when it is determined in the customer
The
For example, the product
The
At this time, if there is a visit history of the store in the customer history information, the customer
This allows the clerk of the store responding to the past customer to continue to serve the customer and to provide certain services to the customer.
And the
For example, the related
The associated
The
For this purpose, the store
Finally, the
For example, the
In another embodiment, the
Accordingly, the user can automatically purchase the selected product according to the location of the customer, thereby enhancing the convenience of purchasing the product.
The customer management method according to the embodiment shown in FIG. 3 includes the steps of time-series processing in the
First, the
For example, the
According to an embodiment, the
Then, the
When the
At this time, according to the embodiment, the
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However, if it is determined in step S3005 that the
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For example, when the identification information matching the different store IDs among the identification information of the
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Then, the
That is, the
However, if it is determined in step S3014 that the
On the other hand, the
Then, the
The user can know the information about the store where he / she is currently located through the customer management method according to this embodiment. From the standpoint of the owner, the present user can increase the sales through various advertisements, So that the user can be introduced into the store.
The customer management method according to the embodiment described with reference to FIG. 3 can also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.
Further, the customer management method according to an embodiment of the present invention may be implemented as a computer program (or a computer program product) including instructions executable by a computer. A computer program includes programmable machine instructions that are processed by a processor and can be implemented in a high-level programming language, an object-oriented programming language, an assembly language, or a machine language . The computer program may also be recorded on a computer readable recording medium of a type (e.g., memory, hard disk, magnetic / optical medium or solid-state drive).
Therefore, the customer management method according to the embodiment of the present invention can be realized by the computer program as described above being executed by the computing device. The computing device may include a processor, a memory, a storage device, a high-speed interface connected to the memory and a high-speed expansion port, and a low-speed interface connected to the low-speed bus and the storage device. Each of these components is connected to each other using a variety of buses and can be mounted on a common motherboard or mounted in any other suitable manner.
Where the processor may process instructions within the computing device, such as to display graphical information to provide a graphical user interface (GUI) on an external input, output device, such as a display connected to a high speed interface And commands stored in memory or storage devices. As another example, multiple processors and / or multiple busses may be used with multiple memory and memory types as appropriate. The processor may also be implemented as a chipset comprised of chips comprising multiple independent analog and / or digital processors.
The memory also stores information within the computing device. In one example, the memory may comprise volatile memory units or a collection thereof. In another example, the memory may be comprised of non-volatile memory units or a collection thereof. The memory may also be another type of computer readable medium such as, for example, a magnetic or optical disk.
And the storage device can provide a large amount of storage space to the computing device. The storage device may be a computer readable medium or a configuration including such a medium and may include, for example, devices in a SAN (Storage Area Network) or other configurations, and may be a floppy disk device, a hard disk device, Or a tape device, flash memory, or other similar semiconductor memory device or device array.
It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.
The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.
100: Customer Management System
10: Customer terminal
11: store terminal
20: Customer management server
30: store sensor
Claims (21)
A store information storage unit for storing identification information of one or more stores, matching identification information of one or more wireless sensors located in each store with identification information of each store, and storing the identification information;
A customer information storage unit for storing identification information of a customer terminal, which is a user terminal of the customer, and storing customer history information, which is history information for each store of the customer, with identification information of the customer terminal;
A customer location determination unit for receiving the identification information of the wireless sensor from the customer terminal and determining the location of the customer terminal based on the identification information of the wireless sensor;
And an advertisement information providing unit for providing advertisement information of a store within a certain range from the determined location of the customer terminal to the customer terminal.
The store information storage unit stores,
Storing identification information of a store terminal, which is one or more user terminals corresponding to each store, with identification information of each store,
Wherein the customer management server comprises:
And a customer information providing unit for providing the customer history information of the customer to the store terminal of the store if the location of the customer terminal is the inside of the store.
Wherein the customer management server comprises:
A merchandise information management unit for matching and storing merchandise information of a merchandise corresponding to identification information of one or more wireless sensors located in the store; And
And a product information providing unit for providing product information of a product disposed at a location of the customer terminal based on the identification information of the wireless sensor received from the customer terminal.
Wherein the customer management server comprises:
Further comprising an associated product recommendation unit for determining an associated product associated with the product based on the product information and providing the product information of the associated product to the customer terminal.
Wherein the customer management server comprises:
And a store visit reservation unit for reserving a visit to a store where the associated goods are registered, when the associated goods are registered in the customer terminal.
Wherein the customer management server comprises:
Further comprising: a settlement execution unit configured to settle a product registered in the customer terminal when the location of the customer terminal is moved from the inside to the outside of the store.
The wireless sensor includes:
Customer management server, beacon.
A sensor sensing unit sensing a wireless sensor located at each store and receiving identification information of the sensed wireless sensor;
A terminal information providing unit for providing at least one of identification information of the wireless sensor and identification information of the user terminal to a customer management server; And
And an information receiving unit for receiving any one of advertisement information of each store and customer's customer history information.
The user terminal comprises:
A product registration unit for receiving product information of a product corresponding to the identification information of the wireless sensor sensed by the user terminal and registering a product satisfying a predetermined condition; And
Further comprising a payment request unit for requesting settlement of registered goods when the location of the user terminal is moved from the inside to the outside of the store.
The user terminal comprises:
Further comprising a history information updating unit for updating the customer history information of the customer based on at least one of the product information provided to the customer terminal visited at the store and the time elapsed in the store.
Storing identification information of one or more stores, matching identification information of one or more wireless sensors located in each store with identification information of each store, and storing the identification information;
Storing identification information of a customer terminal, which is a customer terminal of the customer, and storing customer history information, which is history information for each store of the customer, with identification information of the customer terminal;
Receiving identification information of the wireless sensor from the customer terminal and determining the position of the customer terminal based on the identification information of the wireless sensor; And
And providing advertisement information of a store within a certain range from the determined location of the customer terminal to the customer terminal.
Wherein the step of storing identification information of the at least one wireless sensor with the identification information of each store,
And storing identification information of a store terminal, which is one or more user terminals corresponding to each store, with identification information of each store,
The customer management method includes:
Further comprising the step of providing the customer history information of the customer to the store terminal of the store if the location of the customer terminal is the inside of the store.
The customer management method includes:
Matching the identification information of one or more wireless sensors located in the store with product information of a corresponding product; And
Further comprising providing product information of a product disposed at a location of the customer terminal based on the identification information of the wireless sensor received from the customer terminal.
The customer management method includes:
Determining an associated commodity associated with the commodity based on the commodity information, and providing the commodity information of the associated commodity to the customer terminal.
The customer management method includes:
Further comprising the step of, when the associated merchandise is registered in the customer terminal, reserving a visit of the store where the affiliated merchandise is located.
The customer management method includes:
Further comprising the step of, when the location of the customer terminal is moved from the inside to the outside of the store, paying for the goods registered in the customer terminal.
Sensing a wireless sensor located in the store and receiving identification information of the sensed wireless sensor;
Providing at least one of identification information of the wireless sensor and identification information of the user terminal to a customer management server; And
The advertisement information of the store, and the customer history information of the customer.
The customer management method includes:
Receiving merchandise information of a merchandise corresponding to the identification information of the wireless sensor sensed by the user terminal, and registering a merchandise satisfying a predetermined condition; And
Further comprising the step of requesting settlement of the registered merchandise when the location of the user terminal has been moved from the inside to the outside of the store.
The customer management method includes:
Further comprising the step of updating the customer history information of the customer based on at least one of the product information provided to the customer terminal visiting the store and the time elapsed in the store.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140046833 | 2014-04-18 | ||
| KR20140046833 | 2014-04-18 |
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| Publication Number | Publication Date |
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| KR20150120887A true KR20150120887A (en) | 2015-10-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| KR1020150055363A KR20150120887A (en) | 2014-04-18 | 2015-04-20 | System and method for providing manegement coutomers based on location |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101688822B1 (en) * | 2016-04-08 | 2016-12-22 | 지니네트웍스(주) | Method, server, computer readable recording medium, and computer program for measuring product interest |
| KR101707979B1 (en) * | 2016-04-26 | 2017-02-17 | 이요훈 | Integrated platform system using beacon |
| KR20170082779A (en) * | 2016-01-07 | 2017-07-17 | 삼성전자주식회사 | Method for providing service and electronic device thereof |
| KR20170127805A (en) * | 2016-05-12 | 2017-11-22 | 쓰리엠 이노베이티브 프로퍼티즈 캄파니 | Apparatus and method for handling information of traveler inviting duty free shop |
| WO2018147625A1 (en) * | 2017-02-08 | 2018-08-16 | (주)아모레퍼시픽 | Apparatus and method for searching for make-up product |
| KR20180133155A (en) * | 2017-06-05 | 2018-12-13 | 에스케이플래닛 주식회사 | Commerce service server and control method thereof, and user teminal |
| KR20200012699A (en) * | 2018-07-25 | 2020-02-05 | 베이징 시아오미 모바일 소프트웨어 컴퍼니 리미티드 | Product display method and device |
| KR102083123B1 (en) * | 2019-07-17 | 2020-02-28 | 유정환 | POS service providing system and method |
| KR102249817B1 (en) * | 2020-11-24 | 2021-05-07 | 주식회사 아이블랭크 | 24 hour unmanned optician service system and method |
| KR20220010266A (en) * | 2020-07-17 | 2022-01-25 | 주식회사 카카오페이 | Method, payment device and user device for providing a simple payment means available in stores |
| KR20220017762A (en) * | 2020-08-05 | 2022-02-14 | 심근우 | Method for providing intranet based customer attraction service of offline sotre for customer relationship management |
| WO2023282589A1 (en) * | 2021-07-06 | 2023-01-12 | 이강복 | User location-based store advertisement method and system through user-store 1:1 matching digital stamp coupon service provision |
-
2015
- 2015-04-20 KR KR1020150055363A patent/KR20150120887A/en not_active Application Discontinuation
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20170082779A (en) * | 2016-01-07 | 2017-07-17 | 삼성전자주식회사 | Method for providing service and electronic device thereof |
| KR101688822B1 (en) * | 2016-04-08 | 2016-12-22 | 지니네트웍스(주) | Method, server, computer readable recording medium, and computer program for measuring product interest |
| KR101707979B1 (en) * | 2016-04-26 | 2017-02-17 | 이요훈 | Integrated platform system using beacon |
| KR20170127805A (en) * | 2016-05-12 | 2017-11-22 | 쓰리엠 이노베이티브 프로퍼티즈 캄파니 | Apparatus and method for handling information of traveler inviting duty free shop |
| WO2018147625A1 (en) * | 2017-02-08 | 2018-08-16 | (주)아모레퍼시픽 | Apparatus and method for searching for make-up product |
| KR20180133155A (en) * | 2017-06-05 | 2018-12-13 | 에스케이플래닛 주식회사 | Commerce service server and control method thereof, and user teminal |
| KR20200012699A (en) * | 2018-07-25 | 2020-02-05 | 베이징 시아오미 모바일 소프트웨어 컴퍼니 리미티드 | Product display method and device |
| KR102083123B1 (en) * | 2019-07-17 | 2020-02-28 | 유정환 | POS service providing system and method |
| KR20220010266A (en) * | 2020-07-17 | 2022-01-25 | 주식회사 카카오페이 | Method, payment device and user device for providing a simple payment means available in stores |
| KR20220017762A (en) * | 2020-08-05 | 2022-02-14 | 심근우 | Method for providing intranet based customer attraction service of offline sotre for customer relationship management |
| KR102249817B1 (en) * | 2020-11-24 | 2021-05-07 | 주식회사 아이블랭크 | 24 hour unmanned optician service system and method |
| WO2023282589A1 (en) * | 2021-07-06 | 2023-01-12 | 이강복 | User location-based store advertisement method and system through user-store 1:1 matching digital stamp coupon service provision |
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