KR20210066353A - A rewarded curation platform system based on blockchains - Google Patents

Abstract

The present invention relates to a rewardable curation platform system based on blockchain, which provides a social networking service (SNS) capable of performing product curation and interworks with an online shopping mall selling a product to give a reward to a curator when a product on the online shopping mall is purchased through a link to an SNS page. The system comprises: a curator registration unit for registering user information including a curation SNS account of a user and bank account information; a curation registration unit for registering a curation page composed by a smart terminal to an SNS page in a curation SNS account of the user; a purchase information acquisition unit for acquiring and storing purchase information on a purchased product from a page for selling a product accessed through a link to the curation page in the SNS account of the user; and a rewarding unit for determining a reward to each user according to the purchase information. According to the system of the present invention, a platform is provided, based on blockchain, thereby alleviating difficulty of mobile shopping and ensuring transparency and safety of a reward given to a content provider to cause promotion of sales.

Description

A rewarded curation platform system based on blockchains }

The present invention provides an SNS service that can curate products, links with an online shopping mall that sells products, and rewards the curator when a product of the online shopping mall is purchased through a link on the SNS page. It is about a curation platform system that can be compensated based on.

In general, the Qration platform configures a community, activates a social network through communication, shares content, and then commerce activity occurs. It is a next-generation social platform that

The younger generation, who will influence future consumption trends, make purchase decisions under the strong influence of SNS, and have a high concentration on mobile channels and visual stimuli. Despite the increasing influence of SNS on shopping, the existing SNS does not fully realize its potential in the mobile environment.

That is, existing SNS and online shopping malls employ closed social curation platforms for each company that accommodate social shopping needs through internalization of shopping malls or SNS, but closed social commerce platforms are the It is difficult to realize the potential. In addition, the existing image search service has problems in that the search success rate is not stable, and it provides search results that do not meet the searcher's intention or that are difficult to be directly linked to shopping.

In order to solve the above problems, a platform technology for curated content marketing using a social network service has been proposed [Patent Document 1]. In addition, a curation service technology that spreads content using a social network service, etc., and induces a diffusion motive by compensating for content consumption has also been proposed [Patent Document 2]. Also, a technique for registering a product keyword, receiving product information, and sending a product purchase recommendation message to another user who has registered the same keyword using a social network service has also been proposed [Patent Document 3].

However, the prior art provides only marketing for content or compensation for its spread, or only a technology for recommending purchase of a product through a social network is presented. That is, the prior arts do not provide a technology in which each user as a curator provides curation for each product and supports compensation for a purchase generated therefrom.

Korean Patent Registration No. 10-1966009 (2019.04.05. Announcement) Korean Patent Publication No. 10-2018-0076555 (published on July 6, 2018) Korean Patent Publication No. 10-2012-0033560 (published on 04.09.2012)

An object of the present invention is to solve the above-mentioned problems, to provide an SNS service capable of curating products, to link with an online shopping mall that sells products, and to link the online shopping mall through the link of the SNS page. The goal is to provide a curation platform system that rewards curators when products are purchased.

In addition, it is an object of the present invention to tag (TAG) a content purchase site when posting content, to provide incentives to publishers when a purchase is successful, and to rank sales and expose them in the order of best sellers at the top of the news feed It is to provide a blockchain-based rewardable curation platform system that induces sales promotion.

In addition, it is an object of the present invention to directly connect an external SNS service and an external online shopping mall, and to provide an open social curation platform based on a blockchain, a blockchain-based rewardable curation platform system is to provide

In order to achieve the above object, the present invention relates to a block-chain-based rewardable curation platform system connected to a smart terminal and a shopping mall server through a network, and to register user information including a user's curated SNS account and account information. Curator Register; a curation registration unit for registering the curation page created by the smart terminal as an SNS page of the user's curation SNS account; a purchase information acquisition unit for acquiring and storing purchase information on which a product is purchased from a product sales page linked through a curation page of the user's SNS account; and a compensation unit for calculating a compensation for each user according to purchase information.

In addition, the present invention is characterized in that in the block-chain-based rewardable curation platform system, the purchase information acquisition unit stores the purchase information in a blockchain distributed network.

In addition, the present invention is a block-chain-based rewardable curation platform system, wherein the system creates a news feed page in the user's SNS account, and displays a page composed of headlines of curation pages written by other users. It is characterized in that it further comprises a news feed management unit to generate and publish.

In addition, in the present invention, in a curation platform system that can be compensated based on a block chain, the curation registration unit provides an editing function for adding a tag (hereinafter a link tag) that links to a product sales page of the shopping mall server, and the link When the tag is selected, it is characterized in that it includes a function of transmitting the address of the inserted curation page to the shopping mall server.

In addition, in the present invention, in a curation platform system that can be compensated based on a block chain, the reward unit sets a reward score or a reward amount according to purchase information and activity information, and the activity information includes the number of published curation pages and published information. It is characterized by including the number of times of reading and the number of talks of the page.

As described above, according to the block-chain-based rewardable curation platform system according to the present invention, it is possible to solve the difficulties of mobile shopping by providing a block-chain-based platform, and to secure transparency and safety of compensation to content providers It can be secured, and through this, an effect that can induce sales promotion is obtained.

In addition, according to the block-chain-based rewardable curation platform system according to the present invention, by recommending a product by an acquaintance according to the expansion trend of the e-commerce market, it is possible to improve the reliability of product purchase, particularly, high-priced product. is obtained

1 is a block diagram of an entire system for implementing the present invention.
2 is a block diagram of the structure of a blockchain distributed network according to an embodiment of the present invention.
3 is a block diagram of a block of a blockchain distributed network according to an embodiment of the present invention.
4 is a block diagram of the configuration of a block-chain-based rewardable curation platform system according to an embodiment of the present invention.
5 is an exemplary diagram of a user subscription screen according to an embodiment of the present invention.
6 and 7 are exemplary views of a curation page according to an embodiment of the present invention.
8 and 9 are exemplary views of an editing screen of a curation page according to an embodiment of the present invention.
10 is an exemplary diagram of a screen for registering a link tag according to an embodiment of the present invention.
11 is an exemplary view of a news feed page screen according to an embodiment of the present invention.
12 is an exemplary view of a purchase information screen according to an embodiment of the present invention.
13 is an exemplary view of a compensation information screen according to an embodiment of the present invention.

Hereinafter, specific contents for carrying out the present invention will be described with reference to the drawings.

In addition, in demonstrating this invention, the same part is attached|subjected with the same code|symbol, and the repetition description is abbreviate|omitted.

First, the configuration of the entire system for carrying out the present invention will be described with reference to FIG. 1 .

As shown in FIG. 1, the entire system for implementing the present invention is a smart terminal 10, a platform server 30 that provides a curation SNS service, and a blockchain distribution that stores purchase records using a curation page. It is composed of a network 50 and a shopping mall server 60 that provides online shopping services. Additionally, it may be configured to further include a database 40 for storing data. In addition, the smart terminal 10 , the purchaser terminal 20 , the platform server 30 , the shopping mall server 60 , etc. are all connected to the network 80 such as the Internet to perform data communication.

First, the smart terminal 10 is a computing terminal used by a user who has signed up for a curation SNS such as a purchaser or a curator, and is a PC, a laptop computer, a tablet PC, a smartphone, a phablet, and the like. In addition, the smart terminal 10 has a network function that can be connected to the platform server 30 or the shopping mall server 60 through a network (not shown).

In addition, the smart terminal 10 may be executed by installing a program system such as a platform client (not shown) interworking with the platform server 30 . In particular, the smart terminal 10 is a mobile terminal such as a smartphone, and the platform client (not shown) may be developed and implemented as a mobile application (or app, application) installed in the smart terminal 10 .

A user such as a curator or a buyer uses the smart terminal 10 or a client installed in the smart terminal 10 to access the platform server 30, read a curation page, or perform a curation or purchase operation . That is, the smart terminal 10 performs the task by the curator's input, but hereinafter, for convenience of explanation, it will be described as being performed by the smart terminal 10 . In addition, users can be both curators and buyers at the same time.

The smart terminal 10 accesses the platform server 30 and performs registration as a curator or user (hereinafter, curator registration or user registration). At this time, the curator (or user)'s authentication information (ID and password, simple authentication information, biometric authentication information, etc.), contact information (e-mail or phone number, etc.), account information to receive compensation (bank account, virtual currency account, etc.), etc. are registered. do.

In addition, the smart terminal 10 creates a curation page and registers it in a curation SNS (social network service, social network service). In this case, the curation page includes curation information on products sold by the shopping mall server 60 . In addition, the curation page includes tag information (hereinafter, a link tag) for linking to a product sales page of the shopping mall server 60 that sells the corresponding product.

In addition, the smart terminal 10 accesses the curation SNS of the platform server 30 and reads the curation page. In addition, by clicking the link tag of the curation page, it moves to the product sale page of the shopping mall server 60 that sells the corresponding product. At this time, the shopping mall server 60 acquires and stores information about the previous link to access the product sales page. That is, the previous link information is the address (or URL address) of the curation page of the product.

In addition, the smart terminal 10 may purchase the product of the product sale page online. The product purchase information is recorded in the shopping mall server 60 . In particular, previous link information is also stored in the product purchase information.

Next, the shopping mall server 60 is a server operated by the online shopping mall and is a server that sells products online. In particular, product sales information is posted on a product sales page for each product. A purchase link is included in the product sale page, and when the purchase link is selected, the purchase page is moved. On the purchase page, purchase and payment of the product are carried out.

In addition, when a link is connected to the product sales page by the smart terminal 10 , the shopping mall server 60 extracts and stores previous link information from the access information of the link connection. Preferably, the previous link information is address information of the curation page of the SNS curation of the platform server 30 . That is, the previous link information indicates the curation page immediately before the access link to the product sale page.

Also, when a product of the corresponding product sales page is purchased, the shopping mall server 60 also stores previous link information for purchase information. In this case, only purchase information that is accessed from the curation page and purchased the product may be separately stored.

Also, the shopping mall server 60 transmits product purchase information and previous link information to the platform server 30 . In this case, preferably, the corresponding information may be delivered periodically or whenever a purchase is made.

Next, the blockchain distributed network 50 is a network composed of a plurality of nodes that distribute and store the blockchain.

As shown in FIG. 2 , each node may be connected to a network to perform data communication with each other. Each node stores the blockchain and communicates with other nodes to synchronize the blockchain. Therefore, each node distributes and stores the same blockchain with each other.

As shown in Fig. 3, one block in the block chain is composed of block hash, block header, purchase information, and the like.

The block hash is a hash value of the block header of the block, and serves as identification information of the block. Therefore, one block can link the previous block of the corresponding block by the block hash of the previous block stored in the block header. Thus, blocks are linked to each other by block hashes to form a block chain.

As shown in Fig. 3, the block header is the software version indicating the protocol version of the block chain, the block hash of the previous block that links the previous block on the block chain, and the root hash of the hash tree that forms the hash value of purchase information in a hierarchical structure. It consists of a Merkle tree hash value that stores a value, a block creation time indicating a block creation time, a mining difficulty that adjusts the difficulty of mining a nonce, and a nonce determined by mining.

Purchase information consists of values such as product name (or product sales page), purchase amount, and curation page linked by a link. A hash value of purchase information is extracted from purchase information of each item. And a plurality of extracted hash values are formed into a merkle tree, and only the merkle tree hash value corresponding to the root of the merkle tree is recorded in the block header.

The platform server 30 generates purchase information and transmits the purchase information to the blockchain distributed network 50 . Then, any one node in the blockchain distributed network 50 receives the purchase information and propagates it to other nodes in the distributed network. Each node inserts the received purchase information into a block to record it, and connects the block to the block chain. And when each node synchronizes the blockchain, purchase information is distributed and stored in each node.

On the other hand, the blockchain distributed network 50 may be implemented in the cloud storage, or it may be implemented by forming a P2P network and using the computers of the P2P participants as nodes.

Next, the platform server 30 provides a curation SNS service for registering a curation page, and provides a link tag to insert a link tag into the curation page, but a link that moves to the product sales page of the shopping mall server 60 . Provides for inserting tags. In addition, when a purchase occurs on the product sale page moved by the link tag, the platform server 30 calculates a reward for the curator in proportion to the purchase amount.

To this end, the platform server 30 receives curator information or user information from the smart terminal 10, registers it as a curator, and opens a curation SNS account or its homepage. At this time, as curator information or user information, the platform server 30 receives and registers authentication information such as password, contact information, account information for compensation, and the like.

In addition, the platform server 30 provides a writing tool that can create a curation page, receives (receives) the curation page written from the smart terminal 10, and registers it in the SNS account of the curator.

In addition, the platform server 30 provides to insert a link tag into the curation page when creating the curation page. That is, the link tag module is provided so that it can be inserted into the curation page. In particular, when the link tag module moves to the product sales page of the shopping mall server 60 , the link tag module transmits the address of the curation page or information about the curator to the corresponding shopping mall server 60 . Accordingly, the shopping mall server 60 may acquire the curation page address or curator information immediately before access.

In addition, the platform server 30 receives the purchase information from the shopping mall server 60 and extracts the curation page address or curator information immediately before the link of the purchased product from the purchase information. Then, the total purchase amount or the number of links of the link-purchased products for each curator is calculated.

In addition, the platform server 30 calculates a reward score (or a reward amount) of the curator by using the calculated purchase amount or the number of links.

Preferably, the platform server 30 controls to deposit the corresponding amount into the curator's account according to the guaranteed score or the reward amount.

Next, the database 40 includes a curator DB 41 that stores information about a curator or user such as SNS address and account information, a curation DB 42 that stores a curation page posted on a curation SNS, and a queue It consists of a purchase information DB 43 that stores purchase information purchased from a shopping mall as a link of a ration page. However, the configuration of the database 40 is only a preferred embodiment, and in developing a specific device, it may be configured in a different structure according to the database construction theory in consideration of the ease and efficiency of access and search.

Next, a detailed configuration of the block-chain-based rewardable curation platform system 30 according to an embodiment of the present invention will be described with reference to FIG. 4 .

The curation platform system 30 according to the present invention may be implemented as the above-described platform server. Hereinafter, the reference number of the curation platform system is used as the same reference number as that of the platform server.

As shown in FIG. 4 , the curation platform system 30 according to an embodiment of the present invention includes a curator registration unit 31 that registers information about a curator or user, and a curation that registers a curation page of a curation SNS. The registration unit 32, the purchase information acquisition unit 34 that acquires and stores purchase information on which the product is purchased from the product sale page linked through the curation page, and processes compensation to each curator or user according to the purchase information It is composed of a compensation unit (35). In addition, it may be configured to further include a news feed management unit 33 that publishes each curated page in order of popularity and the like.

First, the curator registration unit 31 registers information about a curator or a user. Preferably, the curator registration unit 31 stores curator information or user information in the curator DB 41 .

Curator information or user information consists of curator identification information, authentication information, contact information, account information, SNS account address, and the like. The curator or user identification information is a curator ID (or user ID), and is data for identifying the curator. The authentication information is information for authenticating a curator or a user, and may be a password, simple authentication information, biometric authentication information, or the like. In addition, the contact information is information for contacting, such as an email or a phone number. In addition, the account information is a bank account or a virtual currency account. The SNS account address indicates an address at which an SNS page can be registered for an SNS account assigned to a curator or user.

In particular, the curator registration unit 31 receives and registers curator information or user information by input of the smart terminal 10 . In particular, among curator information, ID (identification information), authentication information, contact information, account information, etc. are set according to the curator's input.

In addition, when the curator or user ID is registered, the curator registration unit 31 grants an SNS account address to the curator and opens an SNS homepage of the SNS account.

In addition, the SNS account address is automatically assigned according to the SNS ID. Preferably, the SNS account address is generated by combining an SNS ID with an address of an SNS server or a platform server and an SNS ID as a sub-address thereof.

An example of a user or curator subscription (or registration) screen is shown in FIG. 5 . FIG. 5A is a member registration screen, and FIG. 5B is a screen for registering curator information (user information) such as account information.

Next, the curation registration unit 32 registers the curation page in the curation SNS (or SNS account).

The curation page is configured in the form of a normal SNS page. Multiple curation pages can be registered. Preferably, a plurality of curation pages are linked and published in the order of the published date.

Also, preferably, the curation page is a page for describing a product, and is a page on which curation information about the product is posted. In particular, the curation page may be configured to further include tag information. In particular, the curation page may include tag information (or link tag) for linking to the product sales page of the shopping mall server 60 .

That is, the curator may create a curation page through the smart terminal 10 and register the created curation page in the curation SNS server or the platform server 30 . At this time, curation information about the product is posted on the SNS page, and tag information or link tag is attached to the page. In this case, the tag information or link tag is link information for moving to a product sales page selling a corresponding product. Therefore, when a buyer visits the corresponding SNS page, sees the corresponding curation content, and selects tag information or link tag, it moves to the corresponding product sales page.

Preferably, the curation page consists of images, textual descriptions, link tags, hashtags, and the like.

Preferably, the curation registration unit 32 supports to insert the link tag into the image registered in the curation page.

As shown in FIG. 6 , the curation page is displayed as a page on which curation information for each product is written. Each curation page is connected up and down, and is configured to be viewed consecutively from top to bottom through scrolling.

In addition, as shown in the upper part of FIG. 7 , the curation pages are divided into categories (or groups), and the curation pages of the corresponding categories are collected and viewed.

In addition, as shown in FIG. 7 , the curation pages may be configured as representative images or thumbnail images, so that the entire page can be easily viewed.

In addition, the curation registration unit 32 supports an editing tool (not shown) for the smart terminal 10 to create a curation page, and provides an editing service to input the contents of the curation page in the corresponding editing tool.

The editing tool consists of an image registration means, a curation description registration means, a link tag registration means, and the like.

As shown in FIGS. 8 and 9, it is configured to register the data by requesting the contents to be registered in each curation in a question-and-answer format. 8 is an editing screen for registering an image, and FIG. 9 is an editing screen for inputting curation information.

As shown in FIG. 9 , the curation information includes post phrases, hashtags, categories, and the like, in addition to images.

Meanwhile, the curation registration unit 32 inserts a link tag module (not shown) into the curation page when receiving a link tag insertion command when creating a curation page in the editing tool.

As an example, the link tag module (not shown) is displayed in a button shape, and when a corresponding button (or a button object, hereinafter, a link button) is selected, the shopping mall server 60 of the corresponding product sales page is called. At this time, the link tag module calls the shopping mall server 60 of the corresponding product sales page and requests to move to the corresponding product sales page, and additionally transmits the address of the corresponding curation page.

As another example, it may be inserted on the image of the curation page.

10 illustrates an editing screen for registering a link tag. Link tags can be directly registered on the image screen.

Next, the news feed management unit 33 creates a news feed page on the SNS homepage of each curator or user, and publishes a previously selected curation page (hereinafter, a news page) on the corresponding news feed page. In this case, the news page may display only the headline part of the corresponding curation page. The headline part consists of the title of the curation page and some content or representative image.

In this case, the curation page registered in the news feed page is a curation page published in all SNS services, and includes a curation page written by another user.

11 illustrates a news feed page. As shown in Figure 11, the news feed page is a curator's SNS page (or curation page) followed by a user or curator, a page recommended in his or her account, SNS talk (like, recommendation, comment, retweet, etc.) It consists of list pages, etc.

In other words, the news feed page summarizes the contents of the activities on SNS.

Next, the purchase information acquisition unit 34 receives product purchase information and previous link information from the shopping mall server 60 , and acquires product information that is connected and purchased in each curation page.

In particular, the purchase information consists of values such as the product name (or product sales page), purchase amount, and a curation page linked by a link. That is, a link is linked from the curation page to the product sale page, and only transactions purchased from the product sale page are included. That is, information purchased without being linked by a link or information not being purchased even if connected by a link are excluded.

Next, the purchase information acquisition unit 34 collects purchase information and stores the collected purchase information in the blockchain distributed network 50 .

In addition, the purchase information acquisition unit 34 transmits the purchase information to the blockchain distributed network 50 to record and store the purchase information in the blockchain. That is, purchase information corresponds to one transaction, and at least one or more purchase information is included in a block, and the blocks are connected to a chain and stored in a distributed manner.

Next, the reward unit 35 manages and stores the curation activity and activity information and purchase information by the curation page, and calculates a reward score or a reward amount according to the activity information and purchase information. That is, the total amount purchased by being linked from the curation page of the corresponding curator according to the purchase information is calculated, and the compensation amount of the corresponding curator is determined using the calculated total amount. Preferably, the curator's compensation amount is determined in proportion to the purchase amount by each curator account.

The activity information or activity result includes a curation page, a talk of a published page, the number of visits (number of views), and the like. In addition, the activity result may include purchase information.

12 exemplifies a screen displaying a result of a curation activity. For each curator or user, statistical processing is performed on the purchase result or activity result of the curator's curation page.

Also, as shown in FIG. 13 , a reward amount for each curator or user is calculated according to the purchase result or activity result.

In the above, the invention made by the present inventors has been described in detail according to the above embodiments, but the present invention is not limited to the above embodiments, and various modifications can be made without departing from the gist of the present invention.

10: smart terminal
30: platform server, platform system 31: curator register
32: curation register 33: news feed management unit
34: purchase information acquisition unit 35: compensation unit
40: Database 41: Curator DB
42: Curation DB 43: Purchase information DB
50: blockchain distributed network 60: shopping mall server
80: network

Claims (5)

In the blockchain-based rewardable curation platform system connected to the smart terminal and the shopping mall server through a network,
Curator registration unit for registering user information including the user's curated SNS account and account information;
a curation registration unit for registering the curation page created by the smart terminal as an SNS page of the user's curation SNS account;
a purchase information acquisition unit for acquiring and storing purchase information on which a product is purchased from a product sales page linked through a curation page of the user's SNS account; and;
A block-chain-based rewardable curation platform system comprising a compensation unit that calculates a reward for each user according to purchase information.
According to claim 1,
The block-chain-based rewardable curation platform system, characterized in that the purchase information acquisition unit stores the purchase information in a blockchain distributed network.
The method of claim 1, wherein the system comprises:
Block chain-based compensation possible, characterized in that it further comprises a news feed management unit that creates a news feed page in the user's SNS account, and creates and publishes a page consisting of the headlines of a curation page written by another user. Curation platform system.
According to claim 1,
The curation registration unit provides an editing function for adding a tag (hereinafter referred to as a link tag) for linking a product sales page of the shopping mall server, and when the link tag is selected, the address of the inserted curation page is transmitted to the shopping mall server A block-chain-based rewardable curation platform system that includes a function to deliver.
According to claim 1,
The reward unit sets a reward score or a reward amount according to purchase information and activity information, and the activity information is a block chain based, characterized in that it includes the number of published curation pages, the number of readings of published pages, and the number of talks. A rewardable curation platform system.

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