KR20210056820A - Vehicle based outdoor advertising system and method - Google Patents

Abstract

The present invention relates to a vehicle-based outdoor advertising system. A vehicle-based outdoor advertisement server in which a hologram reproducing device is interlocked with a plurality of vehicle advertisement terminals mounted in the outside direction of a vehicle comprises: a vehicle management unit that registers and manages each of vehicles, wherein the vehicle management unit sets only a vehicle in a driving state as an advertisement vehicle and tracks the location thereof in real time; a vehicle grouping unit for grouping each of advertisement vehicles into a plurality of advertisement groups on the basis of location, and then time-synchronizing each of the vehicle advertisement terminals in a group unit; an advertisement management unit for storing and managing information on advertisement content, advertiser information, advertisement fees, advertisement areas, and advertisement time by performing mapping with each other; an advertisement transmitting unit that selects and provides advertisement content to be reproduced by each of the advertisement groups according to the advertisement areas and the advertisement time, and enables the vehicle advertisement terminals to time-synchronize and reproduce the same content in a group unit; and an advertisement fee management unit that collects and manages an advertisement transmission history to each vehicle, and then calculates and settles advertisement transmission fees for each vehicle on the basis of the advertisement transmission history.

Description

Vehicle based outdoor advertising system and method

The present invention relates to a vehicle-based outdoor advertisement system and method, and in particular, to a vehicle-based outdoor advertisement system that enables a vehicle to be utilized as an outdoor advertisement means and maximizes advertisement visibility by using a hologram playback device installed on a vehicle. About.

Conventionally, in the advertising method installed outdoors, there is a general advertising board installed by attaching an advertising board to the exterior wall of a business office. This has the disadvantage that the advertising text can be identified only in the front of the advertising board, and the advertisement can be easily seen from the side. In order to be able to do so, a method of using a suspended mount was used.

However, the advertisement method using the suspension type cradle has a problem of causing inconvenience to the passage of passers-by because most of them are installed on sidewalks passing by passers-by.

On the other hand, compared to the above-described fixed advertising method, mobile advertising methods have become more prevalent, and this method is the main advertising method in which advertising text is printed on the side of a vehicle operated by a branch office.

However, the mobile advertisement has a problem in that it is inconvenient to apply a changing advertisement copy, because it is difficult to replace the printed text with a new copy. In addition, there is a disadvantage in that the advertising effect is deteriorated in the city where there are many traffics due to the presence of the advertising phrase on the side of the vehicle.

Patent Registration No. 10-0850753 (Registration Date: 2008.07.31))

Accordingly, as to solve the above problems, the present invention is a vehicle-based outdoor advertisement system that enables the vehicle to be utilized as an outdoor advertisement means by using a hologram playback device installed in a vehicle and capable of playing advertisement contents in a direction outside the vehicle. I want to provide.

In addition, it is intended to provide a vehicle-based outdoor advertisement system that enables a plurality of vehicles located in the same area to reproduce the same advertisement contents in time synchronization, thereby greatly increasing the visibility of advertisement contents.

The object of the present invention is not limited to the above-mentioned object, and other objects not mentioned will be clearly understood by those of ordinary skill in the art from the following description.

As a means for solving the above problems, according to an embodiment of the present invention, a vehicle-based outdoor advertisement server in which a hologram reproducing device is interworked with a plurality of vehicle advertisement terminals mounted in a direction outside the vehicle, registers and manages each of the vehicles. However, a vehicle management unit configured to set only the vehicle in the driving state as an advertisement vehicle and track a real-time location; A vehicle grouping unit for grouping each of the advertisement vehicles into a plurality of advertisement groups based on location, and then synchronizing each of the vehicle advertisement terminals with time in a group unit; An advertisement management unit that maps and stores and manages advertisement content, advertiser information, advertisement fee, advertisement area, and advertisement time information; An advertisement transmission unit for selecting and providing advertisement content to be played by each of the advertisement groups according to the advertisement area and the advertisement time, and allowing the vehicle advertisement terminals to time-synchronize and reproduce the same content for each group; And a vehicle-based outdoor advertisement server including an advertisement fee management unit that collects and manages advertisement transmission history to each vehicle, and calculates and calculates advertisement transmission fees for each vehicle based on the advertisement transmission history.

The vehicle management unit receives a hologram reproducing device installation picture for vehicle registration, vehicle-related information, and driver-related information from the driver, and whether the hologram reproducing device and the vehicle number are simultaneously photographed based on the hologram reproducing device installation picture, and a hologram reproducing device After determining the appropriateness of the installation location and the validity of the vehicle number in the photo, vehicle registration is performed.

The advertisement transmitting unit is characterized in that the advertisement content is provided in a streaming method or the advertisement content is provided in a download method, but further includes information on an advertisement playback start time.

In addition, the advertisement transmitting unit may further include a function of adjusting the playing time or number of times of each advertisement content according to an advertisement fee.

As a means for solving the above problem, according to another embodiment of the present invention, when a hologram reproducing device installation picture, vehicle-related information, and driver-related information for vehicle registration are provided from a driver, a hologram based on the hologram reproducing device installation picture Determining whether the reproduction device and the vehicle number are simultaneously photographed, the appropriateness of the installation position of the hologram reproduction device, and the validity of the vehicle number in the picture, and then performing a vehicle registration operation; Setting only a vehicle in a driving state as an advertisement vehicle among vehicles for which vehicle registration has been completed, and real-time location tracking; Grouping each of the advertisement vehicles into a plurality of advertisement groups based on location, and then time-synchronizing each of the vehicle advertisement terminals in a group unit; Selecting and providing advertisement content to be played by each of the advertisement groups according to an advertisement area and advertisement time mapped to each of a plurality of advertisement contents; It provides a vehicle-based outdoor advertising method comprising the step of collecting and managing advertisement transmission history to each vehicle, and calculating and calculating an advertisement transmission fee for each vehicle based on the advertisement transmission history.

The present invention utilizes a vehicle installed on a vehicle and equipped with a hologram playback device capable of reproducing advertisement contents in a direction outside the vehicle as an outdoor advertisement means, thereby maximizing the advertisement effect on a wider variety of places, especially on roads where vehicles pass a lot. To be there.

In addition, by allowing a plurality of vehicles located in the same area to reproduce the same advertisement content in time synchronization, the visibility of the advertisement content can be greatly increased.

1 to 3 are views showing a vehicle-based outdoor advertising system according to an embodiment of the present invention.
4 is a view for explaining a vehicle management method according to an embodiment of the present invention.
5 is a diagram for explaining a method of performing an advertisement according to an embodiment of the present invention.

The following content merely exemplifies the principles of the present invention. Therefore, those skilled in the art can implement the principles of the present invention and invent various devices included in the concept and scope of the present invention, although not clearly described or illustrated herein. In addition, it is understood that all conditional terms and examples listed in this specification are, in principle, expressly intended only for the purpose of making the concept of the present invention understood, and are not limited to the embodiments and states specifically listed as such. It should be.

In addition, it is to be understood that all detailed descriptions listing specific embodiments as well as principles, aspects and embodiments of the present invention are intended to include structural and functional equivalents of these matters. It should also be understood that these equivalents include not only currently known equivalents, but also equivalents to be developed in the future, that is, all devices invented to perform the same function regardless of the structure.

Thus, for example, the block diagrams herein are to be understood as representing a conceptual perspective of exemplary circuits embodying the principles of the invention. Similarly, all flowcharts, state transition diagrams, pseudocodes, etc. are understood to represent the various processes performed by a computer or processor, whether or not the computer or processor is clearly depicted and that can be represented substantially in a computer-readable medium. It should be.

The functions of the various elements shown in the drawings, including a processor or functional block represented by a similar concept, may be provided by the use of dedicated hardware as well as hardware having the ability to execute software in association with appropriate software. When provided by a processor, the function may be provided by a single dedicated processor, a single shared processor, or a plurality of individual processors, some of which may be shared.

In addition, the explicit use of terms presented as processor, control, or similar concepts should not be interpreted exclusively by quoting hardware capable of executing software, and without limitation, digital signal processor (DSP) hardware, ROM for storing software. It should be understood to implicitly include (ROM), RAM (RAM) and non-volatile memory. Other commonly used hardware may also be included.

In the claims of the present specification, components expressed as means for performing the functions described in the detailed description include all types of software including, for example, combinations of circuit elements or firmware/microcodes that perform the above functions. It is intended to include all methods of performing a function to perform the function, and is combined with suitable circuitry for executing the software to perform the function. Since the invention defined by these claims is combined with the functions provided by the various enumerated means and combined with the manner required by the claims, any means capable of providing the above functions are equivalent to those conceived from this specification. It should be understood as.

The above-described objects, features, and advantages will become more apparent through the following detailed description in connection with the accompanying drawings, whereby those of ordinary skill in the technical field to which the present invention pertains can easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that a detailed description of a known technology related to the present invention may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

1 is a diagram illustrating a vehicle-based outdoor advertisement system according to an embodiment of the present invention.

Referring to FIG. 1, the system of the present invention includes a plurality of vehicle advertisement terminals 110 and advertisement servers 200.

The vehicle advertisement terminal 110 is installed on each vehicle 100, and in particular, plays various advertisement contents in a direction outside the vehicle through a hologram playback device.

To this end, the vehicle advertisement terminal 110 is a hologram playback device 111 capable of playing advertisement content in a three-dimensional hologram method, as shown in FIG. 2, and a GPS device 112 that acquires and outputs vehicle location information in real time. , Timer 113 for counting the lapse of time, transmission of vehicle location information to the advertisement server 200, or communication with the processor 114 and advertisement server 200 for receiving and playing advertisement content from the advertisement server 200 It is implemented with a communication module 115 that creates and maintains a channel. In particular, the processor 114 synchronizes the timer 113 with other vehicle advertisement terminals 110 in time under the control of the advertisement server 200, so that a plurality of vehicle advertisement terminals 110 can display the same advertisement in the same area in the future. Time is synchronized so that it can be played back.

At this time, the hologram reproducing apparatus 111 includes an LED hologram fan that generates and outputs a three-dimensional hologram image by rotating a straight or cross-shaped LED array, a light irradiation unit that irradiates a plurality of lights with a plurality of light sources, and hologram information. It may be implemented as a holographic image reproducing lamp that is recorded and implemented as a hologram storage medium that receives the plurality of irradiated lights and forms a plurality of holograms corresponding to the hologram information. In addition, it is obvious that the hologram reproducing apparatus 111 of the present invention may be implemented by variously applying all devices capable of reproducing an image in a holographic manner.

Further, the GPS device 112, the processor 114, and the communication module 115 may be implemented in the form of separate hardware devices, but may be implemented using resources of a mobile terminal such as a smart phone or a tablet PC, if necessary. To be there. That is, the application installed and executed in the mobile terminal may be implemented by utilizing the GPS device of the mobile terminal and a communication module linked thereto.

The advertisement server 200 provides advertisement contents requested by the advertiser to each vehicle advertisement terminal 110 in the vehicle 100 so that the vehicle can be used as an outdoor billboard.

To this end, the advertisement server 200 registers and manages each vehicle, as shown in FIG. 3, but sets only the vehicle in the driving state as an advertisement vehicle and tracks the real-time location of the vehicle management unit 210 and each of the advertisement vehicles based on regions. After grouping into a plurality of advertisement groups, the vehicle grouping unit 220 for time-synchronizing each vehicle advertisement terminal in a group unit, advertisement content, advertiser information, advertisement fee, advertisement area, and information on advertisement time are mapped and stored. After selecting one advertisement content to be played by each of the advertisement groups according to the advertisement management unit 230 to be managed, the advertisement area and the advertisement time, the advertisement transmission unit 240 for time synchronization and playback through each of the vehicle advertisement terminals, and each vehicle. After collecting and managing the advertisement transmission history, an advertisement fee management unit 250 that calculates the advertisement transmission fee for each vehicle based on the advertisement transmission history, and pays the advertisement transmission fee to each driver in connection with an external payment server, vehicle, And a communication module 260 for supporting communication with an external device such as a payment server.

Hereinafter, a vehicle-based outdoor advertisement method of the present invention will be described in detail with reference to FIGS. 4 and 5.

4 is a view for explaining a vehicle management method according to an embodiment of the present invention.

First, when a vehicle registration event occurs by the driver (S11), the advertisement server 200 displays a picture of the installation of a hologram playback device on the driver, vehicle-related information (ie, vehicle advertisement terminal link information, vehicle number, vehicle model), and driver-related information. Information (ie, driver's personal information, driver's financial information) and device linkage information (ie, vehicle advertisement terminal access address, driver's mobile phone number, etc.) are requested and all relevant information is received (S12). In this case, it is preferable that the hologram reproducing device installation picture is a photograph in which the hologram reproducing device installed in the vehicle and the vehicle number are simultaneously taken, in order to perform a driver verification operation based on the photo.

When the driver inputs all the relevant information, the advertisement server 200 analyzes the hologram reproducing device installation picture (S13), and whether the hologram reproducing device and the vehicle number are simultaneously photographed, and the hologram reproducing device is accurately installed at the previously notified location. Check whether it is done (S14). At this time, the installation position of the hologram reproducing apparatus may be a rear dash panel, a roof panel, or the like, and the specific position thereof may be variously changed according to the vehicle type.

If the hologram reproducing device and the vehicle number were simultaneously photographed, check whether the vehicle number extracted from the photo and the vehicle number directly entered by the driver are the same (S15), and if they are the same, after determining that the driver who requested the current vehicle registration is a reliable driver. Proceed with vehicle registration. That is, an account corresponding to the driver is created, and all received information is stored in the account (S16).

That is, since the present invention is for performing an outdoor advertisement operation using a vehicle equipped with a hologram reproducing apparatus, it is necessary to confirm whether the hologram reproducing apparatus is installed in an actual vehicle owned by the vehicle driver and whether its location is correct. Accordingly, after performing user verification through the installation picture of the hologram reproducing device, vehicle registration is performed, so that the intervention of a malicious third party can be prevented in advance.

5 is a diagram for explaining a method of performing an advertisement according to an embodiment of the present invention.

First, the advertisement server 200 checks whether each registered vehicle is driving, selects only the vehicle in the driving state as an advertisement vehicle (S21), and then tracks the location of each advertisement vehicle in real time (S22). In this case, whether the vehicle is driven may be checked based on a vehicle speed separately provided by the vehicle, or may be checked based on a change in the position of the vehicle. In other words, it is determined that a vehicle whose position is fixed for more than a preset time is a vehicle in a stopped state, and a vehicle that is not in a driving state is determined.

Then, based on the current location of each advertisement vehicle, vehicles located in the same area are identified, grouped into one group, and a plurality of advertisement groups are created (S23), and then time-synchronized in-vehicle timers for each group (S24). ).

In addition, by selecting and providing advertisement content to be reproduced by each of the advertisement groups in consideration of the advertisement area and advertisement time, advertisement vehicles belonging to the same group can synchronize and reproduce the same advertisement content in time (S25). At this time, by adjusting the playing time or the number of times of each advertisement content according to the advertisement fee, it is possible to guarantee an advertisement effect corresponding to the advertisement fee paid by the advertiser.

In addition, in order to time-synchronize and play the advertisement contents, it is preferable to provide the advertisement contents in a streaming method. Vehicles can start playing the same advertisement content simultaneously at the same time.

For reference, as the number of billboards increases, visibility increases, and in particular, when a plurality of billboards are driven in synchronization with time, the visibility is maximized. Accordingly, the present invention allows vehicles located in the same area to be used as outdoor billboards, and furthermore, by allowing the vehicles to simultaneously play the same advertisement content by time synchronization, the advertisement visibility can be maximized and the advertisement effect accordingly can also be maximized. To be there.

The method according to the present invention described above may be produced as a program for execution in a computer and stored in a computer-readable recording medium. Examples of computer-readable recording media include ROM, RAM, CD-ROM, and magnetic tape. , Floppy disks, optical data storage devices, and the like, and also include those implemented in the form of a carrier wave (for example, transmission through the Internet).

The computer-readable recording medium is distributed over a computer system connected through a network, so that computer-readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the method can be easily inferred by programmers in the art to which the present invention pertains.

In the above, preferred embodiments of the present invention have been illustrated and described, but the present invention is not limited to the specific embodiments described above, and the present invention is generally in the technical field to which the present invention belongs without departing from the gist of the present invention claimed in the claims. Of course, various modifications may be implemented by a person having the knowledge of, and these modifications should not be individually understood from the technical idea or perspective of the present invention.

Claims (5)

In a vehicle-based outdoor advertisement server in which a hologram reproducing device is interlocked with a plurality of vehicle advertisement terminals mounted in a direction outside the vehicle,
A vehicle management unit that registers and manages each of the vehicles, but sets only the vehicle in a driving state as an advertisement vehicle and tracks its location in real time;
A vehicle grouping unit for grouping each of the advertisement vehicles into a plurality of advertisement groups based on location, and then synchronizing each of the vehicle advertisement terminals with time in a group unit;
An advertisement management unit that maps and stores and manages advertisement content, advertiser information, advertisement fee, advertisement area, and advertisement time information;
An advertisement transmitting unit for selecting and providing advertisement content to be played by each of the advertisement groups according to the advertisement area and the advertisement time, and allowing the vehicle advertisement terminals to time-synchronize and reproduce the same content for each group; And
Vehicle-based outdoor advertisement server comprising an advertisement fee management unit that collects and manages advertisement transmission history to each vehicle, and calculates and calculates advertisement transmission fees for each vehicle based on the advertisement transmission history. The method of claim 1, wherein the vehicle management unit
Receives a picture of the installation of a hologram reproducing device for vehicle registration from the driver, vehicle-related information, and driver-related information, and whether the hologram reproducing device and vehicle number are simultaneously photographed based on the hologram reproducing device installation picture, and whether the hologram reproducing device is installed is appropriate , After determining the validity of the vehicle number in the photo, characterized in that performing the vehicle registration operation The method of claim 1, wherein the advertisement transmitting unit
The advertisement content is provided in a streaming method or the advertisement content is provided in a download method, but further comprising information on an advertisement start time The method of claim 1, wherein the advertisement transmitting unit
It characterized in that it further comprises a function of adjusting the playing time or the number of times of each advertisement content according to the advertisement fee. When a hologram reproducing device installation picture for vehicle registration, vehicle-related information, and driver-related information are provided from the driver, whether the hologram reproducing device and the vehicle number are simultaneously photographed based on the hologram reproducing device installation picture, the appropriateness of the installation location of the hologram reproducing device , After determining the validity of the vehicle number in the photo, performing a vehicle registration operation;
Setting only a vehicle in a driving state as an advertisement vehicle among vehicles for which vehicle registration has been completed, and real-time location tracking;
Grouping each of the advertisement vehicles into a plurality of advertisement groups based on location, and then time-synchronizing each of the vehicle advertisement terminals in a group unit;
Selecting and providing advertisement content to be played by each of the advertisement groups according to an advertisement area and advertisement time mapped to each of a plurality of advertisement contents;
After collecting and managing advertisement transmission history to each of the vehicles, calculating and calculating an advertisement transmission fee for each vehicle based on the advertisement transmission history.

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