KR102452135B1 - Store signboard rental type advertisement providing system - Google Patents

Abstract

The present invention relates to an advertisement providing system using a signboard rental in which an advertiser rents an affiliated store signboard and exposing the advertiser's advertisement to the affiliated store signboard at regular intervals to maximize the advertising effect, and a signboard used in the system.

Description

{Store signboard rental type advertisement providing system}

The present invention relates to an advertisement system using a signboard rental in which an advertiser rents an affiliated store signboard and exposes the advertiser's advertisement to the affiliated store signboard at regular intervals to maximize the advertising effect.

In various types of offline stores, signboards indicating the name and location are installed and operated.

There are various types and types of signboards, such as general flex signboards, channel signboards made using three-dimensional letters, protruding signboards protruding from buildings, awning signboards in the form of awnings, and colorful and vivid neon signboards.

Signboards of so many different types are being installed indiscriminately, acting as a factor impairing the aesthetics of the city, and local governments are carrying out sign maintenance projects.

Meanwhile, companies are conducting advertisements in various forms with the goal of promoting products and creating corporate brand value.

In general, corporate advertisements are advertised through various media such as TV, newspapers, blogs, and various means such as sports games, but there is a problem in that the effectiveness is poor.

Document 1. Korea Intellectual Property Office Laid-Open Patent Publication No. 10-2009-0117184, "Method and system for providing advertisements through signboards of merchants and recording media therefor" Document 2. Korean Intellectual Property Office Registration Patent Publication No. 10-2032525, "Smart signboard type smart display advertising platform system for branch offices and method of providing advertising services using the same" Document 3. Korean Intellectual Property Office Registered Patent Publication No. 10-1366707, "System and method for providing event service using sensor control of a mobile web-based mobile device"

The present invention can maintain a beautiful urban aesthetic by maintaining a signboard that is installed in a disorderly manner and harms the urban aesthetic, and rents a repaired offline store signboard for a certain period and time to post an advertiser's advertisement, thereby enhancing the urban aesthetic. It is an object of the present invention to provide an advertisement system using a signboard rental that can maximize the advertisement effect while maintaining it.

In order to achieve the above object, an advertisement providing system using a signboard rental according to the present invention is a system for providing advertisements through a signboard installed at an offline store serving as an affiliated store and displaying one or more advertisements, the advertisement terminal of each affiliated store and affiliated store. Management consisting of an affiliate store registration unit 221 in which information is registered, an advertiser registration unit 222 in which information of advertisers and advertisement display time information of advertisers are registered, and an advertisement storage unit 223 in which advertisements of advertisers are uploaded and stored. server 220; Advertiser terminal 211 connected to the management server 220 and wired or wireless communication or the Internet; and an advertisement terminal (signboard) of each affiliated store connected to the management server 220 through wired or wireless communication or the Internet.

In this case, a CCTV is installed in the advertisement terminal, and a CCTV control unit 224 for controlling the CCTV is configured in the management server 220 .

In addition, a street light 107 is installed in the advertisement terminal, and a street light control unit 225 for controlling the street light 107 is configured in the management server 220 .

In addition, the advertisement terminal of the affiliated store is characterized in that it is configured to be controlled by the management server 220 in units of advertisement terminal groups of streets or buildings.

In addition, the CCTV control unit 224 is characterized in that it is configured to control the driving of the CCTV 108 installed in each advertising terminal, and to store the data recorded in the CCTV.

In addition, the advertiser registration unit 222 registers the operation information of the street light 107 requested by the government office 222, and according to this information, the street light control unit 225 is configured to control the street light 107 installed in each advertisement terminal. characterized.

In addition, the management server 220, the advertiser accesses a web page provided by the management server 220 with a PC or a smartphone, registers advertiser information in the advertiser registration unit 222, an advertisement terminal to display the advertiser's advertisement; Selecting an advertisement time (S11), the advertiser paying through a deposit means, and uploading the advertisement to the advertisement storage unit 223 of the management server 220 (S13), and the advertisement storage unit 223 Confirming the advertisement uploaded to (S14), and the management server 220 is configured including the step (S15) of notifying the administrator of the information registered in the advertiser registration unit 222 and the advertisement storage unit 223 characterized.

In addition, the management server 220 confirms the arrival of the advertisement display start time of the advertiser registered in the advertiser registration unit 222 (S21), and the advertisement uploaded by the advertiser to the advertisement storage unit 223 to the advertiser Transmitting to the memory of the advertisement terminal selected (S22), displaying the advertisement received in the advertisement terminal selected by the advertiser (S23), and the advertisement display deadline registered by the advertiser in the advertisement registration unit 222 arrives It is characterized in that it is configured to include the step of confirming (S24) and displaying the contents of the original signboard of the affiliated store after the advertiser's advertisement display is closed (S26).

In addition, after the step S24, it is characterized in that the step (S25) of confirming the arrival of the display start time of another advertisement is further included.

In addition, the management server 22 confirms the street light contract period of the street light use registrant registered in the advertiser registration unit 222 (S31), and confirms whether the lighting time of the street light has arrived (S32) and the street light Step (S33) of the control unit 225 to turn on the street lamp 107 of the contracted advertisement terminal, the step (S34) of confirming that the time to turn off the street lamp has arrived, and the step (S34) of the street lamp control unit 225 to turn on the street lamp of the advertisement terminal. It is characterized in that it is configured to include a step (S35) of turning off the light (107).

The present invention configured as described above can effectively promote an advertiser's advertisement by renting a signboard of an affiliated store and displaying the advertisement (trade name) of the store during normal times and displaying the advertisement of the advertiser for a predetermined time.

In particular, by securing all stores on the street or all stores in a large building as affiliates, the advertising effect can be maximized by displaying the same advertisement on all signboards on a particular street or in a particular building.

1 is a perspective view showing a signboard according to an embodiment of the present invention.
Figure 2 is a cross-sectional view showing a signboard according to an embodiment of the present invention.
3 to 5 is a state diagram showing an advertisement providing method using a signboard rental according to the present invention, and a state in which the signage used in this method is installed on the street and used.
6 to 8 is a state diagram showing an advertisement providing method using a signboard rental according to the present invention, and a state in which the signage used in this method is installed and used in a building.
9 is a system configuration diagram showing the configuration of an advertisement providing system using a signboard rental according to the present invention.
10 is a diagram illustrating a process in which an advertiser registers an advertisement in the advertisement providing system of the present invention;
11 is a diagram illustrating a process in which an advertisement registered in the advertisement providing system of the present invention is exposed on a signboard of an affiliated store.
Figure 12 is a view showing a process of controlling the street light installed on the signboard of the present invention.
13 is a perspective view showing a signboard according to another embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to preferred embodiments of the present invention and the accompanying drawings.

When it is said that any one component "includes" another component in the detailed description or claims of the invention, it is not construed as being limited to only the component, unless otherwise stated, other components It should be understood that more may be included.

As used herein, terms such as "upper", "lower", "bottom", "front", "rear", "below", etc. are merely for facilitating description of the components as shown in the drawings. refers to orientation.

The advertisement providing system according to the present invention is composed of a sign installed in a store, such as a restaurant or shop, and a management server that controls the sign.

Various types of signboards are installed in all stores, including restaurants, shops, and agencies.

The present invention is configured to display advertisements of advertisers by renting the signboards of these stores for a certain period of time. For this purpose, affiliates are secured by joining the stores through sales, and the signboards of the affiliated stores are manufactured and installed as signboards that can display advertisements. .

The signboard installed in the affiliated store is configured such that the advertisement content of the signboard is alternately exposed at predetermined time intervals so that the advertisement in which the name of the affiliated store is exposed and the advertisement of the advertiser can be exposed.

As described above, a signboard 100 according to an embodiment of the present invention configured to alternately expose advertisements at predetermined time intervals is shown in FIGS. 1 and 2 .

In the signboard 100 according to an embodiment of the present invention, as shown in FIGS. 1 and 2 , a receiving space is formed therein, a housing 101 is formed so that the front is opened, and the inner upper and lower portions of the housing 101 are formed. An upper roll 102 and a lower roll 103 are installed in each, and a printing slide 104, which is a film on which advertisements are printed, is wound on the upper and lower rolls 102 and 103.

In addition, a light source 105 such as an LED is installed inside the housing 101, so that the light irradiated from the light source 105 projects the print slide 104 so that people can see the advertisement printed on the print slide 104. is configured to

An advertisement requested by an advertiser is printed on the print slide 104 along with the original name of the affiliate store, and a communication unit (not shown) receives a control signal from a management server to be described later, and a driving unit (not shown) rolls the upper and lower rolls ( While 102 is rotated, some of the various advertisements printed on the printing slide 104 are selectively exposed.

In addition, a street lamp 107 and a CCTV 108 are installed on the signboard 100 and configured to be controlled by the management server 220 to be described later.

CCTV 108 is installed and operated in most stores for security. In the present invention, CCTV 108 is operated by store affiliates by installing CCTV 108 on signboard 100 and operating it in management server 220. cost can be reduced.

KEPCO and local governments spend a huge amount of money to install and operate streetlights on every street at night for security purposes.

The present invention installs a street lamp 107 on a signboard, receives an operating cost from Korea Electric Power Corporation and a local government, and turns on the street lamp 107 at night, so that a dense street lamp 107 installed on each signboard on the street without installing a separate street lamp ), it is possible to reduce the cost of installing and operating street lights.

And the CCTV 108 and the street lamp 107 are installed on the poles 106 installed to protrude upward from the signboard 100, so that the CCTV 108 can shoot with a wider angle of view, and the street lamp 107 is wider. It is preferable to configure so as to illuminate the distance at the irradiation angle.

In addition, it is preferable to install the fixtures 109 in the form of rings at predetermined intervals on the poles 106 so as to facilitate the installation of the national flag and the small light bulbs during a street festival as shown in FIG. 3 .

The signboard 100 configured as described above is installed and operated free of charge at affiliated stores, and as shown in FIG. 3 , the signboard 100 is normally operated so that the name of each store is exposed on the signboard 100 , and when a certain time comes, the signboard 100 as shown in FIG. 4 . ) is driven to display the advertiser's advertisement for a predetermined time.

The configuration of rotating the upper roll 102 or the lower roll 103 by driving the motor to replace the contents of the advertisement printed on the printing slide is a well-known technique, so a detailed description thereof will be omitted.

In this case, if all the stores on a specific street are secured as affiliated stores and the signboards 100 of all affiliate stores are displayed as advertisements of the advertiser as shown in FIG. 4 at a specific time, the advertising effect can be maximized.

As shown in FIG. 4 , the management server 220 causes the advertisement of a specific advertiser to be displayed on the entire street for a predetermined period of time and then displayed again as the original contents of the affiliated store as shown in FIG. 5 .

As described above, it is also possible to display the same advertisement on all store signboards 100 on a street by securing all stores on a specific street as affiliated stores. ) can be displayed as the same advertisement to maximize the advertisement effect.

As shown in Figure 6, the management server 220 usually displays the name of the store in which the signboard installed in the building resides, but when a specific time comes, the advertiser's advertisement is displayed on all signboards 100 of the building as shown in Figure 7 By doing so, the effect of advertising is maximized.

In addition, after the advertisement of the advertiser is displayed for a certain period of time, the name of the original store may be displayed again as shown in FIG. 8 .

That is, the present invention secures all stores on a specific street as affiliated stores and bundles the streets into one group, or secures all stores of a specific building as affiliate stores and groups the buildings into one group, so that the management server 220 sets the specific street or It is configured to control all signage 100 of a specific building.

The management server 220 for controlling the signboard 100 of each affiliate store configured as described above is configured as shown in FIG. 9 .

As shown in FIG. 9 , the management server 220 includes an affiliated store registration unit 221 , an advertiser registration unit 222 , an advertisement storage unit 223 , a CCTV control unit 224 , and a street light control unit 225 .

The affiliated store registration unit 221 is a database in which information of affiliated stores with signboards that can be controlled by the management server 220 is registered and managed, and the advertiser registration unit 222 places advertisements on affiliated store signboards registered in the affiliated store registration unit 221. It is a database in which advertisers wishing to display are registered and managed, and the advertisement storage unit 222 is a database in which advertisements registered by the advertisers registered in the advertiser registration unit 222 are stored on the signboard of the affiliated store.

The advertisements stored in the advertisement storage unit 222 and displayed on the signboard of the affiliated store may be in various forms such as text, videos, and photos.

In addition, although not shown in the drawings, by installing a speaker on the signboard 100, various sounds may be output together with a visual advertisement.

The CCTV controller 224 is a controller that controls the CCTV 108 installed on the signboard of each affiliate store and stores image data, and the street light controller 225 is a controller that controls the street lamp 107 installed on the signboard of each affiliate store.

In the management server 220 configured as described above, the advertiser terminal 211 and the public office 212 and the affiliate store are connected to the signboards 230 of the store by wire, wireless communication, or the Internet.

And the signboard (100, hereinafter referred to as 'advertisement terminal') installed in the affiliate store secured through sales information is stored in the affiliate store registration unit 221 of the management server 220, and each advertisement terminal is stored in the management server 220 It is connected with wired or wireless communication or the Internet.

As shown in FIG. 9, the advertisement terminals stored in the affiliated store registration unit 221 group advertisement terminals installed in the same street or in the same building into one group, and the management server 220 controls the advertisement terminals individually or by group. configured to do

For example, as shown in Fig. 9, advertisement terminals 2311,312, ... of stores located on the same street are bundled into advertisement terminal group 1 231, and advertisement terminals 2321 of stores located on neighboring streets are grouped together. 2322, . Advertisement terminals are configured to be controlled individually or in groups.

10 is a diagram illustrating a process in which an advertiser registers an advertisement in the advertisement providing system of the present invention.

The advertiser terminal 211 accesses a web page provided by the management server 220 as the advertiser's smartphone or PC, registers advertiser information in the advertiser registration unit 222, and displays an area (region) to display advertisements, and to display advertisements. A step (S11) of checking the advertisement cost by selecting a time period, a period for displaying advertisements, and the like;

Confirming the information input in the step S11 (S12) and;

If the information input in step S12 is correct, the management server 220 provides a web page or a separate payment means to deposit and pay the advertisement fee, and upload the advertisement to the advertisement storage unit 223 of the management server 220 . a step (S13) and

A step (S14) of confirming whether the payment is normally made in the step S13 and whether the advertisement is successfully uploaded to the advertisement storage unit 223 of the management server 220 (S14);

In the administrator notification step (S15) of notifying the server administrator of the advertisement request of the advertiser, the process in which the advertiser registers the advertisement in the management server 220 is configured.

As described above, advertisements registered in the management server 220 are displayed on each advertisement terminal through the process shown in FIG. 11 .

When the management server 220 confirms that the advertiser's advertisement period and the contracted advertisement time have arrived through the step (S21) of confirming the advertisement period and advertisement time of the advertiser registered in the advertiser registration unit 222, the advertisement server 220 ) confirms the area, place, etc. contracted with the advertiser for the advertisement stored in the advertisement storage unit 223, and transmits the advertisement to the corresponding advertisement terminal or group through wired, wireless communication or the Internet (S22).

The advertisement terminal that has received the advertisement from the management server 220 stores the received advertisement in the memory unit and displays and exposes the advertisement (S23).

The management server 220 counts the time during the time contracted with the advertiser (S24) and stops the display of the advertisement when the contracted advertisement exposure (display) time arrives, and at the same time checks whether the advertisement time of another advertiser has arrived ( S25).

When the advertisement time of another advertiser arrives in step S25, the management server 220 feeds back to step S22 and transmits the advertisement of the corresponding advertiser to the advertisement terminal for display. By displaying the original advertisement (trade name) (S26), the management server 220 is configured to display the advertisement in the contracted advertisement terminal.

A CCTV 108 is installed as shown in FIG. 1 in the signboard 100, which is an advertisement terminal of an affiliated store, and the CCTV 106 may be configured to record and store at each affiliated store, but the CCTV in the management server 220 as shown in FIG. By configuring the control unit 224, the CCTV control unit 224 of the management server 22 may be configured to control the on/off control of the CCTV 108 of each affiliated store and receive the recorded image and store it in the CCTV control unit 224.

Although franchisees have to spend a lot of money to install and operate CCTV, by installing CCTV together when recruiting affiliated stores and installing advertising terminals, it can reduce the financial burden of franchisees and reduce the effort of separately operating the franchise.

And as shown in FIG. 1 , a street light 107 is installed in the signboard 100 , which is an advertisement terminal of the affiliated store. As shown in FIG. 9 , the street light 107 is controlled on/off by the street light control unit 225 of the management server 220 . It can be configured to

In general, KEPCO and local governments are installing streetlights by erecting poles in various parts of the street for security at night.

The present invention is configured to maintain policing at night by lighting a street lamp 107 installed on a signboard 100 of each affiliate store instead of a street lamp receiving a predetermined cost from Korea Electric Power Corporation or a local government.

To this end, as shown in FIG. 9 , a government office 212 such as Korea Electric Power or a local government accesses the management server 220 through wired or wireless communication or the Internet, and determines the region and time to use the street lamp 107 in the advertiser registration unit 222 . Upon registration and payment, the street light control unit 225 of the management server 220 controls the lighting of the street light 107 installed on the signboard 100 of each affiliated store in accordance with the street light lighting time.

Looking at this process, as shown in FIG. 12 , the management server 220 checks whether the street light contract period is registered in the advertiser registration unit 222 ( S31 ), and when it is confirmed that it is the street light contract period, the arrival of the lighting time is confirmed ( S32 ) and the street light lighting (S33) is controlled.

In addition, the street light control unit 225 of the management server 22 is configured to check ( S34 ) that the time to turn off the street light has arrived, and then control the light to turn off ( S35 ) when the time to turn off the street light arrives.

The present invention configured as described above secures each store as an affiliated store through sales, provides a signboard 100 capable of displaying advertisements to each affiliated store, and normally displays the signboard contents of each affiliated store, while the advertiser's advertisement time When this occurs, the signboard of the affiliated store is rented and the advertisement of the advertiser is displayed for a predetermined time.

In addition, there is an advantage in that the advertising effect can be maximized by securing the signboards of all stores on the street or the signboards of all large buildings as affiliated stores and displaying the advertiser's advertisements for a certain period of time.

In the present invention, as an advertisement terminal, as shown in FIGS. 1 and 2 , a signboard configured to change advertisement contents while the film is wound according to the rotation of the roll is presented as an embodiment.

As another form of the advertisement terminal, as shown in FIG. 13 , a first slot 111 , a second slot 112 , and a third slot 113 are installed in the upper or lower portions of the housing 101 having an accommodating part therein, and each slot An advertisement blade 110 on which an advertisement board of a franchise store and an advertisement of an advertiser are printed is inserted.

In addition, the signboard 100 may be configured such that one advertisement blade 110 selected from among the advertisement blades 110 inserted into each slot protrudes and is exposed under the control of the management server 220 .

Preferably, it is preferable to install the LCD display on the signboard. The LCD displayer is advantageous in that it is easy to display advertisements in the form of slide phrases or moving pictures, and since the advertisement terminal is configured to display advertisements electrically rather than mechanically, it is easy to operate.

The present invention configured as described above can effectively promote an advertiser's advertisement by renting a signboard of an affiliated store and displaying the advertisement (trade name) of the store during normal times and displaying the advertisement of the advertiser for a predetermined time.

In particular, by securing all stores on the street or all stores in a large building as affiliates, the advertising effect can be maximized by displaying the same advertisement on all signboards on a particular street or in a particular building.

The technical idea of the present invention has been reviewed through the above-described embodiments.

It is apparent that those of ordinary skill in the art to which the present invention pertains can variously modify or change the above-described embodiments from the description of the present invention.

In addition, even if not explicitly shown or described, a person of ordinary skill in the art to which the present invention pertains may make various modifications including the technical idea according to the present invention from the description of the present invention. is self-evident, which still falls within the scope of the present invention.

The above embodiments described with reference to the accompanying drawings have been described for the purpose of explaining the present invention, and the scope of the present invention is not limited to these embodiments.

100: sign
101: housing
102: upper roll
103: lower roll
104: print slide
105: light source
106 : Paul
107: street light
108 : CCTV
109: fixture
110 : Advertising Blade
111: first slot
112: second slot
113: third slot
211: advertiser terminal
212: government office
220: management server
221: Merchant Register
222 : Register of advertisers
223: ad storage unit
224: CCTV control unit
225: street light control unit
230: advertising terminal
231: advertising terminal group 1
232: advertising terminal group 2
239: advertising terminal group n
2311, 2321, 2391: advertising terminal 1
2312, 2322, 2392: advertising terminal 2
2319, 2329, 2399: advertising terminal n

Claims (10)

A system for providing advertisements through a signboard installed in an offline store that is an affiliated store and displaying one or more advertisements,
The affiliated store registration unit 221 in which advertisement terminal information of each affiliated store and affiliated store is registered;
Advertiser registration unit 222 in which information of advertisers, advertisement display time information of advertisers, and street lamp 107 operation information requested by government offices 222 are registered;
The management server 220 is configured as an advertisement storage unit 223 in which advertisements of advertisers are uploaded and stored;
The management server 220 confirms the street light contract period of the street light registrant registered in the advertiser registration unit 222 (S31), and confirms whether the street light lighting time has arrived (S32), and the street light control unit (S32). Step 225 to turn on the street lamp 107 of the contracted advertisement terminal (S33), check whether the time to turn off the street lamp has arrived (S34), and the street lamp 107 of the advertisement terminal in which the street light control unit 225 is turned on ) is configured to include a step (S35) of turning off the lights,
Advertiser terminal 211 connected to the management server 220 and wired or wireless communication or the Internet;
an advertisement terminal (signboard) of each affiliated store connected to the management server 220 through wired or wireless communication or the Internet; and
Signboard rental, characterized in that it consists of; Advertisement provision system using
According to claim 1,
The advertisement providing system using a signboard rental, characterized in that a CCTV is installed in the advertisement terminal, and a CCTV control unit (224) for controlling the CCTV is configured in the management server (220).
delete According to claim 1,
The advertisement providing system using a signboard rental, characterized in that the advertisement terminal of the affiliated store is controlled by the management server 220 in units of advertisement terminal groups of streets or buildings.
3. The method of claim 2,
The CCTV control unit 224 controls the driving of the CCTV (108) installed in each advertisement terminal, and is configured to store data recorded in the CCTV.
delete According to claim 1,
The management server 220,
Step (S11) of the advertiser accessing the web page provided by the management server 220 with a PC or smartphone, registering advertiser information in the advertiser registration unit 222, and selecting an advertisement terminal and advertisement time to display the advertiser's advertisement (S11) Wow,
A step (S13) of an advertiser paying through a deposit means and uploading an advertisement to the advertisement storage unit 223 of the management server 220;
Checking the advertisement uploaded to the advertisement storage unit 223 (S14) and;
Advertisement providing system using a signboard rental, characterized in that the management server 220 is configured to include the step (S15) of notifying the manager of information registered in the advertiser registration unit 222 and the advertisement storage unit 223.
According to claim 1,
The management server 220,
A step (S21) of confirming the arrival of the advertisement display start time of the advertiser registered in the advertiser registration unit 222 (S21);
A step (S22) of transmitting the advertisement uploaded by the advertiser to the advertisement storage unit 223 to the memory of the advertisement terminal selected by the advertiser (S22);
Displaying the advertisement received in the advertisement terminal selected by the advertiser (S23);
A step (S24) of confirming the arrival of the advertisement display deadline registered by the advertiser in the advertisement registration unit 222 (S24);
Advertisement providing system using signboard rental, characterized in that it comprises the step (S26) of displaying the contents of the original signboard of the affiliated store after the advertiser's advertisement display is closed.
9. The method of claim 8,
Advertisement providing system using a signboard rental, characterized in that after the step S24, the step of confirming the arrival of the display start time of another advertisement (S25) is further included.
delete

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