KR20200136175A - e-commerce systems and methods to support reasonable compensation between merchants and consumers - Google Patents

Abstract

According to one embodiment of the present invention, an e-commerce system for supporting reasonable compensation between a franchise and a purchaser comprises: a plurality of purchaser terminals that receive a purchase number corresponding to a purchase amount spent for purchasing products and the number of advertisement participation, and disperse the number of issued purchase numbers to dispersively apply for sub-events of a purchase event; a plurality of franchise terminals that provide purchase details of products corresponding to the purchase event during a purchase event period; and an event server that generates a purchase number corresponding to a product purchase amount paid by a purchaser and the number of advertisement viewing to provide the same, provides a winning result of the sub-events dispersively applied in the purchaser terminal to a purchaser terminal of a purchaser, and differentially distributes advertising revenue provided from advertising companies participating in the purchase event to a plurality of franchises based on a sales amount sold by each of the franchise terminals during the purchase event period, wherein the advertising companies are vendors that supply products corresponding to the purchase event.

Description

E-commerce systems and methods to support reasonable compensation between merchants and consumers}

An object of the present invention is to provide an electronic commerce transaction system and method that supports reasonable compensation between an affiliate store and a purchaser.

In general, the point score is calculated by counting the gratuity point score (e.g., 1 point per 1,000 won or 10,000 won) when each credit card company or retail store purchases its products or uses installment financing. Provides a variety of products according to the accumulated and accumulated point scores.

In these service institutions, fake goods are designated for each random point score band, and when a customer uses his or her own point score or selects a score corresponding to a random point score, the selected point score is deducted from the customer's point score and the point score Offer a gift equivalent to

Unexamined Patent Publication No. 10-2000-0059160 (Name of invention: Lottery service system using point points and its operation method)

An object to be solved by the present invention is to provide an e-commerce system and method that supports reasonable compensation between an affiliate store and a purchaser capable of solving the conventional problems.

An e-commerce system that supports reasonable compensation between an affiliated store and a buyer according to an embodiment of the present invention for solving the above problem receives and issues a purchase number corresponding to the purchase amount and the number of advertisement participation through the app. A plurality of purchaser terminals for distributing the number of purchased purchase numbers and applying for sub-events of the purchase event; A plurality of affiliated store terminals that provide sales details of products corresponding to the purchase event during a purchase event period; And generating and providing a purchase number corresponding to the product purchase amount paid by the purchaser and the number of advertisement views, and providing the winning result of the sub-event distributed from the purchaser terminal to the purchaser terminal of the purchaser, and multiple times during the purchase event period. It includes an event server that differentially distributes advertisement revenue provided from advertisers participating in the purchase event to a plurality of affiliates based on the sales amount sold by each of the four affiliated store terminals, and the advertisers provide products corresponding to the purchase event. It is characterized by being a supplier to deliver.

In one embodiment, the app includes an event product exposure interface for exposing event product information related to the purchase event; A purchase price exposure interface for exposing a purchase date, a purchase product, and a purchase price of the event product corresponding to the purchase event; An advertisement participation interface for exposing the number of participation in the advertisement viewing of the event product during the purchase event period, and displaying the number of participation in conversion to a purchase number; And display the type and application unit of the sub-event of the purchase event, apply for the purchase event with a purchase number provided by the purchase amount exposure interface and the advertisement participation interface, and use the purchase number held by the purchaser in individual and bundle units. And an event application interface set to, wherein the event application interface provides the number of purchase numbers applied for each sub-event and a real-time winning probability.

In one embodiment, the event server includes a purchaser management unit that receives and manages the terminal number, card number, and purchase amount of the purchaser who purchased the product related to the event during the event period from the affiliated store terminal and the purchaser terminal; An event product management unit that manages the number of sales of products related to the event and a sales amount of the affiliated store terminal that sold the product during the event period; An advertisement event management unit that exposes an event advertisement for each product provided by the advertisement company to the purchaser terminal, and manages the number of advertisements (number of clicks and views) of the product related to the event during the event period; A purchase number generator for generating a purchase number proportional to the purchase amount of the product related to the event and the number of advertisement participation during the event period, and then providing the purchase number to the purchaser terminal participating in the payment and event advertisement; And in response to the purchaser terminal's request for registration of an application for the sub-event of the purchase event, the purchaser registers the purchaser as an entrant for each sub-event of the purchase event with the number of purchase numbers designated for each sub-event, and when the application period ends. And an event processing unit for drawing a winner in different ways for each of the sub-events.

In one embodiment, the event server receives advertisement promotion data and advertisement promotion cost of the product from a supplier supplying the product to participate in the purchase event, and sets a certain portion of the advertisement promotion cost as revenue of the entire affiliate store. It further includes a dividend.

In one embodiment, the advertisement revenue distribution unit differentially distributes the advertisement promotion fee paid to each product related to the purchase event to affiliated stores using the following equation.

[Equation 1]

Ad revenue dividend per affiliated store (M1_profit) = ((Number of merchandise 1 sold/number of merchandise 1 sold for all franchisees) Ⅹ Advertising cost index of merchandise 1 allocated to all franchisees)) + ((Number of merchandise 2 sold in Merchant 1) /The number of products sold by all affiliates 2) Ⅹ Index of advertising costs of products 2 allocated to all affiliates))… + Advertising cost index of product 1 allocated to all affiliated stores)) + ((The number of products sold by all affiliated stores 2 / Number of products sold by all affiliated stores 2) Ⅹ Advertising cost index of product 2 allocated to all affiliated stores))

An e-commerce method for supporting reasonable compensation between a merchant and a purchaser according to an embodiment of the present invention for solving the above problem is, when an event product related to a purchase event at a purchaser terminal participates in purchase payment and event advertisement at the merchant, an event server Generating a purchase number corresponding to the purchase payment amount and the number of participation in the event advertisement at and transmitting it to the purchaser terminal; Applying a purchase number held by the purchaser terminal to the purchase event; Calculating the number of purchase numbers applied to the purchase event and a winning probability in real time by the event server and providing them to a purchaser terminal; And when the purchase event period ends, calculating and providing the winning probability of the winners and winners who have won the purchase event, and allocating a certain portion of the advertising revenue accumulated during the purchase event period to the winners and affiliates. Include.

In one embodiment, the step of applying for the purchase event is characterized in that the step of applying by distributing a purchase number held by a purchaser with a purchase number corresponding to an application unit set for each sub-event of the purchase event.

In one embodiment, the step of allocating and providing the affiliated stores is characterized in that the step of distributing the advertisement promotion fee paid for each product related to the purchase event to the affiliated stores using the following equation.

[expression]

Ad revenue dividend per affiliated store (M1_profit) = ((Number of merchandise 1 sold/number of merchandise 1 sold for all franchisees) Ⅹ Advertising cost index of merchandise 1 allocated to all franchisees)) + ((Number of merchandise 2 sold in Merchant 1) /The number of products sold by all affiliates 2) Ⅹ Index of advertising costs of products 2 allocated to all affiliates))… + Advertising cost index of product 1 allocated to all affiliated stores)) + ((The number of products sold by all affiliated stores 2 / Number of products sold by all affiliated stores 2) Ⅹ Advertising cost index of product 2 allocated to all affiliated stores))

Therefore, by using the e-commerce system and method that supports reasonable compensation between the merchant and the purchaser according to an embodiment of the present invention, the purchaser can be provided with the probability of winning an event corresponding to the purchase amount, and the merchant is There is an advantage that it can generate ancillary revenue by receiving the corresponding advertising revenue (operating profit) of the headquarters.

In addition, as the buyer selects the exposure of the banner advertisement of the desired item among the sales items sold in the affiliated store, the buyer can reduce the advertisement emotion consumption of the buyer due to the indiscriminate advertisement exposure provided by the existing banner advertisement. There is an advantage in that additional profits can be obtained from the banner advertisement of the product.

1 is a block diagram showing an electronic commerce system supporting reasonable compensation between an affiliate store and a purchaser according to an embodiment of the present invention.
2 to 5 are exemplary views illustrating an interface of an app installed in the purchaser terminal shown in FIG. 1.
6 is an exemplary diagram showing a detailed configuration of an event server operated by the event server in FIG. 1.
7 is a flowchart illustrating an e-commerce method for supporting reasonable compensation between an affiliate store and a purchaser according to an embodiment of the present invention.
8 is a diagram illustrating an exemplary computing environment in which one or more embodiments disclosed herein may be implemented.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" with another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

The terms "about", "substantially" and the like, as used throughout the specification, are used in or close to the numerical value when manufacturing and material tolerances specific to the stated meaning are presented, and are used in the sense of the present invention. To assist, accurate or absolute figures are used to prevent unfair use of the stated disclosure by unscrupulous infringers. As used throughout the specification of the present invention, the term "step (to)" or "step of" does not mean "step for".

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, or two or more units may be realized using one hardware.

In this specification, some of the operations or functions described as being performed by the terminal, device, or device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, device, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification information of the terminal. Can be interpreted as.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing an e-commerce system supporting reasonable compensation between an affiliate store and a purchaser according to an embodiment of the present invention, and FIGS. 2 to 5 are diagrams illustrating an interface of an app installed in the purchaser terminal shown in FIG. FIG. 6 is an exemplary diagram showing a detailed configuration of an event server operated by the event server in FIG. 1.

First, referring to FIG. 1, an e-commerce system 100 supporting reasonable compensation between an affiliated store and a buyer according to an embodiment of the present invention includes a plurality of purchaser terminals 200, a plurality of affiliated store terminals 300, and an event server. Includes 400.

For reference, the event server 400 may be a server operated by the affiliate store headquarters server.

Each purchaser terminal 200 receives from the event server 400 a purchase number corresponding to the purchase amount and the number of advertisement participation for the event product purchased at the affiliated store using an event app provided from the event server, and is issued. It may be a terminal that distributes the number of purchased purchase numbers to apply for distributed application to a sub-event of a purchase event conducted by the event server 400.

The purchaser terminal 200 may receive a reward according to an application for a purchase event using an event app.

The purchaser terminal 200 receives the purchase record information for the item purchased at the affiliate store and the purchase receipt according to the item purchase from the affiliate store terminal through the app, and receives the purchase record information and the purchase receipt according to the item purchase. Can be stored.

The purchaser terminal 200 provides an interface and sub-events for checking the duration of the purchase event, the type of the sub-event of the purchase event, the probability of winning the sub-event, and the winning details to the purchaser through an event app. It may include an interface including a selection means for selecting the number of purchase numbers to apply for.

More specifically, referring to FIGS. 2 to 5, the event app includes a payment interface 10, an event product exposure interface 20, a purchase number exposure interface 30, an advertisement participation interface 40, and It may include an application interface 50.

The payment interface 10 may be an interface including a payment method required for payment of a product purchased at an affiliated store. The payment interface 10 may include a card that is mainly used, whether or not a reserve is used, and a means necessary for processing and approval of payment authentication.

In addition, the payment interface 10 may be an interface that provides information on a credit card, a debit card, etc. that can receive discount benefits at a corresponding affiliated store among cards held by a buyer.

Next, the event product exposure interface 20 may be an interface that exposes event product information related to a purchase event.

The event product exposure interface 20 may be an interface that provides product information in the form of an electronic catalog in which an event progress period for each product and product information are subdivided into large, medium, and small categories.

Next, the purchase price exposure interface 30 may be an interface that exposes the purchase date, purchase product, and purchase amount of the event product purchased by the purchaser during the purchase event.

During the purchase event period, the advertisement participation interface 40 exposes the number of experiences (participation) of exposure advertisements such as watching or clicking advertisements of the event product during the purchase event, and converting the number of participation into a preset conversion value (e.g., 10 clicks). It may be an interface that is applied to 100 won or the number of frames executed by an advertisement image) and converted into a purchase number and displayed.

Meanwhile, advertisements of event products provided in the advertisement participation interface 40 may be exposed in various forms such as videos, images, voices, and images + voices.

In addition, the advertisement participation interface 40 may include an advertisement exposure limiting means for exposing only advertisements corresponding to event products selected by the buyer. That is, the advertisement exposure limiting means may filter only selected advertisements selected by a purchaser among a plurality of random advertisements provided by an event server to be described later, and expose them to the banner advertisement column.

The event application interface 50 displays the type and application unit of the sub-event of the purchase event, applies for the purchase event with a purchase number provided by the purchase price exposure interface and the advertisement participation interface, and a purchase number held by the purchaser It may be an interface that can be set in individual units and in bundle units.

Here, the event application interface 50 may provide the number of purchase numbers applied for each sub-event and a real-time winning probability.

For reference, the purchase number presented herein may convert 1 won into 1 purchase number, 10 won into 1 purchase number, or 100 won into 1 purchase number.

As an example, when a purchaser A purchases an event product during a purchase event period of 100,000 won and a rule of converting 10 won into 1 purchase number is applied, the purchaser may receive 10000 purchase numbers.

In addition, the present application may receive a purchase number for each frame number (or playback time) of executing an advertisement image of an event product related to a purchase event executed in the purchaser terminal.

As an example, assuming that the advertisement image related to the event product A is 15 seconds and 0.5 purchase number is paid per second, if the purchaser plays the advertisement image for 3 seconds, 1.5 purchase number may be paid.

Meanwhile, the purchaser terminal 200 may be implemented as a computer capable of accessing a remote server or terminal through a network.

Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. For example, as a wireless communication device with guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (WCode Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smartphone, smart pad ( smartpad), a tablet PC, and the like, and may include all kinds of handheld-based wireless communication devices.

Next, the affiliated store terminal 300 may be a terminal that provides sales details of event products related to a purchase event to the event server 400 during a purchase event period.

Meanwhile, the affiliated store terminal 300 may be a terminal providing the purchaser's terminal number and/or the type/number of purchase event products, and a purchase amount, for which the purchase product is calculated in cash, to the event server 400.

The event server 400 generates and provides a purchase number corresponding to the product purchase amount paid by the purchaser and the number of advertisement views, and provides the winning result of the sub-event distributed from the purchaser terminal to the purchaser terminal of the purchaser, During the purchase event period, advertisement revenues provided from advertisers participating in the purchase event are differentially distributed to the plurality of affiliated stores based on the sales amount sold by each of the plurality of affiliated store terminals.

More specifically, referring to FIG. 6, the event server 400 includes a purchaser management unit 410, an event product management unit 420, an advertisement event management unit 430, a purchase number generation unit 440, and a lottery unit 450. , And an advertisement revenue distribution unit 460.

The purchaser management unit 410 manages the terminal number, payment card number, and purchase amount of the purchaser who purchased the product related to the event during the event period.

In addition, the purchaser management unit 410 may provide a payment method (type of credit card, etc.) that can be discounted and accumulated in a purchase event by filtering the payment method set in the purchaser terminal.

The event product management unit 420 manages the number of sales of event products related to the event during the event period and a sales amount for each affiliate store that sold the product.

The advertisement event management unit 430 randomly provides product advertisements for each event product provided by the advertisement company to the purchaser terminal, and the number of advertisement participation of the event product related to the purchase event during the event period (number of advertisement clicks, number of views) Is provided from the buyer terminal and managed for each buyer.

In addition, the advertisement of the event product provided by the advertisement event management unit 430 may be various types of information such as a video, an image, a voice, and an image + voice.

The purchase number generation unit 440 generates a purchase number proportional to the purchase amount of the product related to the event and the number of advertisement participation during the event period, and then pays the purchase amount and purchases it through the purchaser terminal participating in the event advertisement. Provide the number.

The purchase number provided by the purchase number generation unit 440 may be provided by converting 1 won into 1 purchase number, 10 won into 1 purchase number, or 100 won into 1 purchase number.

For example, if the purchaser A purchases an event product during a purchase event period of 100,000 won and a rule of converting 10 won into 1 purchase number is applied, the purchaser pays 10,000 purchase numbers.

In addition, the purchase number provided by the purchase number generation unit 440 pays a purchase number for each frame number (or playback time) of an advertisement image of an event product related to a purchase event executed in the purchaser terminal.

As an example, assuming that the advertisement image related to the event product A is 15 seconds, and 0.5 purchase number is paid per second, when the buyer plays the advertisement image for 3 seconds, 1.5 purchase number is paid.

In addition, the purchase number may be a series of consecutive numbers (assuming 1 purchase number per 10 won). For example, if Buyer A, Buyer B, and Buyer C sequentially purchase A Event products for 100 won, Buyer A receives 1-10 purchase numbers, Buyer B receives 11-20 purchase numbers, and Buyer C 21-30 purchase numbers can be paid.

Thereafter, if buyer A receives 2 purchase numbers according to viewing of the event advertisement (15 second video) of event product A, buyer A receives a total of 1-10 purchase numbers and 31-32 purchase numbers.

That is, the purchase number generated by the purchase number generation unit 440 is a number generated according to the amount of time paid and the number of advertisement participation.

The application and lottery unit 450 is the purchaser for each sub-event of the purchase event with the number of purchase numbers designated by the corresponding purchaser according to the application registration request of the sub-event of the purchase event from the purchaser terminal 200. Is registered as an entrant, and when the application period is over, the winners are drawn in different ways for each of the sub-events.

The application and lottery unit 450 may calculate and provide a probability of winning according to the number of purchase numbers applied to the sub-event and the number of purchase numbers applied to the sub-event by using a statistical algorithm.

The advertisement revenue distribution unit 460 receives the advertisement promotion data and advertisement promotion cost of the product from the manufacturer that manufactures the product to participate in the purchase event, sets a certain portion of the advertisement promotion cost as the revenue of the entire affiliate store, and then the affiliate stores Each affiliate performs a function of allocating the advertising cost dividend, which is determined based on the sales amount of the event product sold during the event period, to each affiliate.

The advertisement revenue dividend unit 460 calculates the dividend cost of the advertisement dividend for each event product before distributing the advertisement cost dividend for each affiliate store, and then differentially distributes the dividend according to the sales amount of the affiliate store using [Equation 1].

Here, the dividend cost may increase in proportion to the number of product types related to the purchase event.

[expression]

Affiliate Advertising Revenue (M1_profit) = ((Affiliate 1's Product 1 Sales Count/All Affiliate's Product 1 Sales Count) Ⅹ All Merchant 1's Advertising Expense Index)) + ((Affiliate 1's Product 2 Sales Count/Total The number of merchandise 2 sold by affiliates) Ⅹ The advertising cost index of products 2 allocated to all affiliated stores))… + Advertising cost index of product 1 allocated to all affiliated stores)) + ((The number of products sold by all affiliated stores 2 / Number of products sold by all affiliated stores 2) Ⅹ Advertising cost index of product 2 allocated to all affiliated stores))

For reference, the advertisement cost index refers to the ratio of advertisement expenses to be allocated per product among advertisement expenses for each event product.

7 is a flowchart illustrating an e-commerce method for supporting reasonable compensation between an affiliate store and a purchaser according to an embodiment of the present invention.

As shown in Figure 7, the e-commerce method (S700) for supporting reasonable compensation between an affiliated store and a purchaser according to an embodiment of the present invention is, first, a product related to a purchase event by using an event app in the purchaser terminal 200 After purchasing at an affiliated store, when the purchase is made, the event server 400 generates a purchase number corresponding to the purchase amount paid at the purchaser terminal 200 or the affiliated store terminal 300 and transmits it to the purchaser terminal (S710). , The purchase number held in the purchaser terminal 200 is applied to the purchase event (S720).

Thereafter, the event server 400 calculates the number and probability of winning the purchase event in real time and provides it to the purchaser terminal (S730), and when the purchase event period ends, the winner and the winner of the purchase event The winning probability of the winner is calculated and provided, and a certain portion of the advertising revenue accumulated during the purchase event is allocated to the winner and the affiliated store and provided (S740).

Here, the step S720 may be a step of applying by distributing a purchase number held by a purchaser with a purchase number corresponding to an application unit set for each sub-event of the purchase event.

In addition, the step S740 includes the step of differentially distributing an advertisement promotion fee paid to each product related to the purchase event to affiliate stores using the following equation.

[expression]

Ad revenue dividend per affiliated store (M1_profit) = ((Number of merchandise 1 sold/number of merchandise 1 sold for all franchisees) Ⅹ Advertising cost index of merchandise 1 allocated to all franchisees)) + ((Number of merchandise 2 sold in Merchant 1) /The number of products sold by all affiliates 2) Ⅹ Index of advertising costs of products 2 allocated to all affiliates))… + Advertising cost index of product 1 allocated to all affiliated stores)) + ((The number of products sold by all affiliated stores 2 / Number of products sold by all affiliated stores 2) Ⅹ Advertising cost index of product 2 allocated to all affiliated stores))

For reference, the advertisement cost index refers to the ratio of advertisement expenses to be allocated per product among advertisement expenses for each event product.

Meanwhile, the event app is shown in FIGS. 2 to 6, a payment interface 10, an event product exposure interface 20, a purchase number exposure interface 30, an advertisement participation interface 40, and an application interface ( 50) may be included.

The payment interface 10 may be an interface including a payment method required for payment of a product purchased at an affiliated store. The payment interface 10 may include a card that is mainly used, whether or not a reserve is used, and a means necessary for processing and approval of payment authentication.

In addition, the payment interface 10 may be an interface that provides information on a credit card, a debit card, etc. that can receive discount benefits at a corresponding affiliated store among cards held by a buyer.

Next, the event product exposure interface 20 may be an interface that exposes event product information related to a purchase event.

The event product exposure interface 20 may be an interface that provides product information in the form of an electronic catalog in which an event progress period for each product and product information are subdivided into large, medium, and small categories.

Next, the purchase price exposure interface 30 may be an interface that exposes the purchase date, purchase product, and purchase amount of the event product purchased by the purchaser during the purchase event.

During the purchase event period, the advertisement participation interface 40 exposes the number of experiences (participation) of exposure advertisements such as watching or clicking advertisements of the event product during the purchase event, and converting the number of participation into a preset conversion value (e.g., 10 clicks). It may be an interface that is applied to 100 won or the number of frames executed by an advertisement image) and converted into a purchase number and displayed.

Meanwhile, advertisements of event products provided in the advertisement participation interface 40 may be exposed in various forms such as videos, images, voices, and images + voices.

In addition, the advertisement participation interface 40 may include an advertisement exposure limiting means for exposing only advertisements corresponding to event products selected by the buyer. That is, the advertisement exposure limiting means may filter only selected advertisements selected by a purchaser among a plurality of random advertisements provided by an event server to be described later, and expose them to the banner advertisement column.

The event application interface 50 displays the type and application unit of the sub-event of the purchase event, applies for the purchase event with a purchase number provided by the purchase price exposure interface and the advertisement participation interface, and a purchase number held by the purchaser It may be an interface that can be set in individual units and in bundle units.

Here, the event application interface 50 may provide the number of purchase numbers applied for each sub-event and a real-time winning probability.

For reference, the purchase number presented herein may convert 1 won into 1 purchase number, 10 won into 1 purchase number, or 100 won into 1 purchase number.

As an example, when a purchaser A purchases an event product during a purchase event period of 100,000 won and a rule of converting 10 won into 1 purchase number is applied, the purchaser may receive 10000 purchase numbers.

In addition, the present application may receive a purchase number for each frame number (or playback time) of executing an advertisement image of an event product related to a purchase event executed in the purchaser terminal.

As an example, assuming that the advertisement image related to the event product A is 15 seconds and 0.5 purchase number is paid per second, if the purchaser plays the advertisement image for 3 seconds, 1.5 purchase number may be paid.

Meanwhile, the purchaser terminal 200 may be implemented as a computer capable of accessing a remote server or terminal through a network.

Therefore, by using the e-commerce system that supports reasonable compensation between the merchant and the purchaser according to an embodiment of the present invention, the purchaser can be provided with the probability of winning the event corresponding to the purchase amount, and the merchant is There is an advantage that it is possible to generate ancillary revenue by receiving the advertisement revenue (operating profit) of the headquarters.

In addition, as the buyer selects the exposure of the banner advertisement of the desired item among the sales items sold in the affiliated store, the buyer can reduce the advertisement emotion consumption of the buyer due to the indiscriminate advertisement exposure provided by the existing banner advertisement. There is an advantage in that additional profits can be obtained from the banner advertisement of the product.

FIG. 8 is a diagram illustrating an exemplary computing environment in which one or more embodiments disclosed herein may be implemented, an illustration of a system 1000 including a computing device 1100 configured to implement one or more embodiments described above. Shows. For example, computing device 1100 may include a personal computer, a server computer, a handheld or laptop device, a mobile device (mobile phone, PDA, media player, etc.), a multiprocessor system, a purchaser electronic device, a mini computer, a mainframe computer, Distributed computing environments including, but not limited to, any of the aforementioned systems or devices.

The computing device 1100 may include at least one processing unit 1110 and a memory 1120. Here, the processing unit 1110 may include, for example, a central processing unit (CPU), a graphic processing unit (GPU), a microprocessor, an application specific integrated circuit (ASIC), Field Programmable Gate Arrays (FPGA), and the like. Can have a plurality of cores. The memory 1120 may be a volatile memory (eg, RAM, etc.), a nonvolatile memory (eg, ROM, flash memory, etc.), or a combination thereof. Further, the computing device 1100 may include an additional storage 1130. Storage 1130 includes, but is not limited to magnetic storage, optical storage, and the like. The storage 1130 may store computer-readable instructions for implementing one or more embodiments disclosed herein, and other computer-readable instructions for implementing an operating system, an application program, and the like. Computer-readable instructions stored in storage 1130 may be loaded into memory 1120 for execution by processing unit 1110. Further, the computing device 1100 may include an input device(s) 1140 and an output device(s) 1150.

Here, the input device(s) 1140 may include, for example, a keyboard, a mouse, a pen, a voice input device, a touch input device, an infrared camera, a video input device, or any other input device. Further, the output device(s) 1150 may include, for example, one or more displays, speakers, printers, or any other output device, and the like. Further, the computing device 1100 may use an input device or an output device provided in another computing device as the input device(s) 1140 or the output device(s) 1150.

In addition, computing device 1100 may include communication connection(s) 1160 that enable computing device 1100 to communicate with other devices (eg, computing device 1300 ).

Here, the communication connection(s) 1160 is a modem, a network interface card (NIC), an integrated network interface, a radio frequency transmitter/receiver, an infrared port, a USB connection, or other computing device for connecting the computing device 1100 to another computing device. May contain interfaces. Further, the communication connection(s) 1160 may include a wired connection or a wireless connection. Each component of the computing device 1100 described above may be connected by various interconnections such as a bus (eg, peripheral component interconnection (PCI), USB, firmware (IEEE 1394), optical bus structure, etc.). And may be interconnected by network 1200. As used herein, terms such as "element" and "system" generally refer to a computer-related entity that is hardware, a combination of hardware and software, software, or software in execution.

For example, a component may be, but is not limited to, a process running on a processor, a processor, an object, an executable, a thread of execution, a program and/or a computer. For example, both the controller and the application running on the controller may be components. One or more components can exist within a process and/or thread of execution, and components can be localized on one computer or distributed between two or more computers.

The present invention is not limited by the above-described embodiments and the accompanying drawings. It will be apparent to those of ordinary skill in the art to which the present invention pertains, that components according to the present invention can be substituted, modified, and changed within the scope of the technical spirit of the present invention.

100: E-commerce system that supports reasonable compensation between affiliates and buyers
200: buyer terminal
300: affiliated store terminal
400: event server
410: Buyer Management Department
420: event product management department
430: advertisement event management unit
440: purchase number generation unit
450: Application and lottery
460: Ad revenue dividend

Claims (8)

A plurality of purchaser terminals that receive a purchase number corresponding to a purchase amount of a product purchased through the app and the number of advertisement participation, distribute the number of issued purchase numbers to apply distributedly to sub-events of the purchase event;
A plurality of affiliated store terminals that provide sales details of products corresponding to the purchase event during a purchase event period; And
A purchase number corresponding to the product purchase amount paid by the purchaser and the number of advertisement views is generated and provided, and the winning result of the sub-event distributed by the purchaser terminal is provided to the purchaser terminal of the purchaser, and a plurality of Including an event server for differentially distributing advertisement revenue provided from advertisers participating in the purchase event to a plurality of affiliated stores based on the sales amount sold by each affiliated store terminal,
The above advertisers
An e-commerce system that supports reasonable compensation between an affiliate store and a buyer, characterized in that it is a supplier that delivers a product corresponding to the purchase event.
The method of claim 1,
The above app is
An event product exposure interface for exposing event product information related to the purchase event;
A purchase price exposure interface for exposing a purchase date, a purchase product, and a purchase price of an event product corresponding to the purchase event;
An advertisement participation interface for exposing the number of participation in the advertisement viewing of the event product during the purchase event period, and displaying the number of participation in conversion to a purchase number; And
Display the type and application unit of the sub-event of the purchase event, apply for the purchase event with a purchase number provided by the purchase amount exposure interface and the advertisement participation interface, and use the purchase number held by the purchaser in individual and bundle units. Includes an event application interface to set,
The event application interface
An electronic commerce system supporting reasonable compensation between an affiliate store and a purchaser, characterized in that providing the number of purchase numbers applied for each sub-event and a real-time winning probability.
The method of claim 1,
The event server
A purchaser management unit receiving and managing the terminal number, card number, and purchase amount of the purchaser who purchased the product related to the event during the event period from the affiliated store terminal and the purchaser terminal;
An event product management unit that manages the number of sales of products related to the event and a sales amount of the affiliated store terminal that sold the product during the event period;
An advertisement event management unit that exposes an event advertisement for each product provided by the advertisement company to the purchaser terminal, and manages the number of advertisements (number of clicks and views) of the product related to the event during the event period;
A purchase number generator for generating a purchase number proportional to the purchase amount of the product related to the event and the number of advertisement participation during the event period, and then providing the purchase number to the purchaser terminal participating in the payment and event advertisement; And
In response to a request for registration of an application for the sub-event of the purchase event by the purchaser terminal, the purchaser registers the purchaser as an entrant for each sub-event of the purchase event with the number of purchase numbers designated for each sub-event, and when the application period ends, An e-commerce system that supports reasonable compensation between a merchant and a purchaser, including an event processing unit for drawing winners in different ways for each of the sub-events.
The method of claim 3,
The event server
Between the merchant and the buyer, which further includes an advertisement revenue distribution unit that receives the advertisement and publicity data and the advertisement promotion cost of the product from a supplier supplying the product to participate in the purchase event, and sets a certain portion of the advertisement promotion cost as revenue of the entire affiliate An e-commerce system that supports reasonable compensation.
The method of claim 3,
The advertising revenue dividend
An e-commerce system that supports reasonable compensation between the affiliated store and the purchaser that differentially distributes the advertising promotion fee paid for each product related to the purchase event to the affiliated stores using Equations 1 and 2 below.
[Equation 1]
Ad revenue dividend per affiliated store (M1_profit) = ((Number of merchandise 1 sold/number of merchandise 1 sold for all franchisees) Ⅹ Advertising cost index of merchandise 1 allocated to all franchisees)) + ((Number of merchandise 2 sold in Merchant 1) /The number of products sold by all affiliates 2) Ⅹ Index of advertising costs of products 2 allocated to all affiliates))… + Advertising cost index of product 1 allocated to all affiliated stores)) + ((The number of products sold by all affiliated stores 2 / Number of products sold by all affiliated stores 2) Ⅹ Advertising cost index of product 2 allocated to all affiliated stores))
In the e-commerce method using an e-commerce system that supports reasonable compensation between the affiliated store and the purchaser described in any one of claims 1 to 5,
Generating a purchase number corresponding to the purchase payment amount and the number of participation in the event advertisement in the event server and transmitting the event product related to the purchase event to the purchaser terminal at the affiliated store;
Applying a purchase number held by the purchaser terminal to the purchase event;
Calculating in real time the number of purchase numbers applied to the purchase event and a winning probability in the event server and providing them to a purchaser terminal; And
When the purchase event period ends, calculating and providing the winning probability of the winners and winners who have won the purchase event, and allocating and providing a certain portion of the advertising revenue accumulated during the purchase event period to the winners and affiliates E-commerce method.
The method of claim 6,
The step of applying for the purchase event
An e-commerce method comprising distributing a purchase number held by a purchaser to apply for a purchase number corresponding to an application unit set for each sub-event of the purchase event.
The method of claim 7,
The step of allocating and providing the affiliate store
An e-commerce method for differentially distributing the advertising promotion fee paid to each product related to the purchase event to affiliates using the following equation.
[Equation 1]
Ad revenue dividend per affiliated store (M1_profit) = ((Number of merchandise 1 sold/number of merchandise 1 sold for all franchisees) Ⅹ Advertising cost index of merchandise 1 allocated to all franchisees)) + ((Number of merchandise 2 sold in Merchant 1) /The number of products sold by all affiliates 2) Ⅹ Index of advertising costs of products 2 allocated to all affiliates))… + Advertising cost index of product 1 allocated to all affiliated stores)) + ((The number of products sold by all affiliated stores 2 / Number of products sold by all affiliated stores 2) Ⅹ Advertising cost index of product 2 allocated to all affiliated stores))

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