KR20220115735A - An online marketing - Google Patents

Abstract

The present invention relates to an online marketing method targeting an influencer or a prosumer. More specifically, the present invention relates to the online marketing method targeting an influencer or a prosumer that generates a dedicated webpage for promotion and sales when the influencer or the prosumer selects one among multiple products in a state that a specific product can be selected for targeting the influencer or the prosumer, and enables a marketing fee to be combined and applied in the CPC/CPM and CPS methods when the specific product being promoted is selected/purchased in a state configured to be shared through a personal network of each influencer or prosumer, thereby maximizing a promotional effectiveness.

Description

An online marketing method targeting influencers or prosumers.{AN ONLINE MARKETING}

The present invention relates to an online marketing method for influencers or prosumers,

More specifically, when the influencer or prosumer selects any one of a number of products in a state where a specific product can be selected for the influencer or prosumer, a dedicated webpage is created for promotion and sales, and the About the online marketing method that maximizes the advertising effect compared to the investment by allowing the payment of the marketing fee for the specific product being sold to be shared through the human network of each influencer or prosumer by mixing the CPC/CPM and CPS methods will be.

In general, since sales and purchases of Internet shopping malls are not limited by time and place, anyone can easily start a business, and the market continues to grow every year.

However, when purchasing the product, the purchaser does not see and confirm the product with his or her own eyes, but buys it by looking at the information written on the web page of the shopping mall. Occurs.

Therefore, in order to avoid the above cases, wise purchasers purchase by referring to their performance, price, size and appearance type by referring to reviews/comments registered in blogs, experts, or shopping malls on the Internet before purchasing.

And now, similar products (eg QCY T6, Galaxy Buds, AirPods, etc.) ), the number of people who compare and analyze their price, performance, convenience, etc.

In particular, recently, these people influence the members of their personal networks (eg YouTube, Facebook, Instagram, bloggers, etc.) The word influencer or prosumer, meaning consumers, was coined.

And this product sales (marketing) method is used by many manufacturers (advertisers) because of the advantages of being able to easily sell products and secure new markets by targeting the human network formed through each influencer or prosumer. way.

However, from the standpoint of the manufacturer (advertiser), it is difficult to select and recruit influencers or prosumers, or expose promotional content to influencers or prosumers online, or CPM (cost per 1000 impressions) or CPC (Cost per click) through online marketing platforms. , cost per click), while paying publicity costs (marketing fees), only unnecessary publicity costs (marketing fees) are paid, and there is uncertainty/risk that does not lead to actual sales.

Moreover, since the online advertisement is automatically terminated when all of the set promotional expenses are exhausted, it is a structure in which the advertisement cost must be continuously input in order to achieve a continuous advertisement effect.

Therefore, from the point of view of the advertiser (manufacturer), it is good to conduct online marketing using the CPS (Cost per Sale) method, which pays a marketing fee when an actual sale is made. Instead, it has continued to be carried out in the form of CPM or CPC of marketing platform companies or in the form of payment of publicity costs to famous influencers.

In particular, influencers or prosumers in the early stages cannot expect to generate revenue because they rarely request advertisements, and even if they have a high understanding of the product and the ability to promote the product, it is difficult to match with the advertiser.

US 10-1383191 B1 US 10-1601159 B1

Therefore, the problem to be solved by the present invention is to make it easy to generate revenue by configuring the products currently being advertised/promoted so that influencers or prosumers can selectively advertise (share) them, and at the same time, advertisers (manufacturers) can promote/advertise their products. It is a mix of CPM/CPC and CPS, and it is intended to market online to influencers or prosumers.

To this end, the present invention is configured so that a specific product of each advertiser (manufacturer) can be advertised/promoted first, and registered influencers or prosumers can select any one of a plurality of products while selecting a campaign It is configured to be able to enter the mode, and when entering the campaign mode, a recommendation page to advertise the product is created, and an online marketing platform is built so that it can be shared with the human network of influencers or prosumers.

In addition, in the present invention, the advertiser pays the marketing fee by selecting any one of CPS ( payment according to the number of sales) or CPM/CPC (payment according to the number of impressions/clicks) or CPS + CPM/CPC not only can,

In particular, in order to maximize the effect of an influencer or prosumer while minimizing unnecessary advertising expenses of advertisers, it is built to pay marketing costs by a method that combines CPS and CPM/CPC.

That is, the present invention configures an advertiser (manufacturer) to register product information to advertise/promote a specific product, while setting and registering campaign information to be included when an influencer or prosumer enters the campaign mode. ,

The campaign information includes CPC/CPM information including the total CPC/CPM amount, the provided CPC/CPM amount, the CPC/CPM amount and period to be paid per inquiry, the price, quantity, period, and the amount received at the time of sale. It contains CPS information.

In addition, the present invention generates a dedicated personal recommendation page including title, description, product review, product photo/video, and product purchase means based on each URL information assigned when each influencer or prosumer creates a recommendation page. will be.

In addition, the present invention is configured to share and disseminate a dedicated personal recommendation page generated based on URL information to maximize publicity and sales effects through human networks, and to monitor advertisements exposed online, such as SNS.

Therefore, the present invention allows advertisers (manufacturers) to maximize return on investment (ROI) through online marketing that combines CPM/CPC and CPS without the need to separately recruit influencers or prosumers. In other words, until the target sales volume is sold out, it is possible to continuously advertise marketing without spending additional online promotion costs.

In addition, according to the present invention, an influencer or prosumer at an early stage can easily access and advertise products on sale, making it easier to generate revenue.

In addition, the present invention enters the campaign mode, creates a dedicated personal recommendation page when writing a recommendation page, and shares it, so that it is exposed and advertised on an external search portal when searching for keywords as well as members of a human network.

1 is a block diagram of an online marketing system according to an embodiment of the present invention;
2 to 7 are screens showing the sequence of the online marketing method

First, the terms used in the specification and claims of the present invention should not be construed as being limited to dictionary meanings, and based on the principle that the inventor can appropriately define the concept of the term to describe his invention in the best way. Therefore, it should be interpreted as meaning and concept consistent with the technical idea of the present invention.

Therefore, the configurations shown in the embodiments and drawings described in this specification are only preferred embodiments of the present invention, and do not express all the technical ideas of the present invention, so various equivalents and It should be understood that variations may exist.

Hereinafter, specific details for carrying out the present invention will be described in detail with reference to the accompanying drawings.

1 shows the configuration of an online marketing system targeting influencers or prosumers according to an embodiment of the present invention.

Referring to this, the marketing system according to the embodiment of the present invention is shared with the advertiser terminal 10, the recommended product server 20, the purchaser terminal 30, and the influencer or prosumer terminal 40, It is configured to include a server 50 and a member terminal 60 .

Here, the advertiser terminal 10 connects to the online marketing platform built through the recommended product server 20, registers product information to be sold, and sells the product to the buyer through the shopping mall, while the product currently being sold through the internet shopping mall It is a terminal (hereinafter referred to as an advertiser or manufacturer) for setting a cost policy when online marketing a product to a market (human network) built through influencers or prosumers.

In addition, the recommended product server 20 is a server for operating an Internet shopping mall, and is accessed when the shopping mall app of the purchaser terminal is activated, and supports to purchase any one of the products registered by the advertiser. In this case, the shopping mall app is preferable, but it may be a PC web, a mobile web, etc., but is not limited thereto. (hereinafter referred to as a shopping mall web or an app)

In addition, the recommended product server 20 is connected when the shopping mall web or app of the influencer or prosumer terminal is activated and configured to select any one of the advertiser's products currently on sale. It supports to check/write the page and share the personal recommendation page built so that the product can be purchased.

And the recommended product server 20 not only builds an advertiser DB, a buyer DB, and an influencer or prosumer DB to operate the online marketing platform and shopping mall, but also the product information DB and influencer registered by each advertiser. Or, it is a server that compiles a database of recommended pages and dedicated URL information created by prosumers, and depending on the embodiment, marketing fee payment status (advertising) in CPC/CPM and CPS methods when promotion is made through each influencer or prosumer. status) may be monitored.

In addition, the purchaser terminal 30 is a terminal owned by the purchaser (hereinafter referred to as the purchaser), and is typically any one of a smartphone, tablet PC, laptop, and PC capable of Internet access, and is displayed in a shopping mall app or web. It is a terminal for accessing and purchasing a product registered by an advertiser.

In addition, the influencer or prosumer terminal 40 is a terminal (hereinafter referred to as an influencer or prosumer) in which a sharing app is downloaded and installed, and a personal network with members is formed when the sharing app is operated, and representative Preferably, it is composed of any one of a smartphone, a tablet PC, a notebook computer, and a PC,

In particular, it is a terminal that selects any one of a plurality of products registered by an advertiser through a shopping mall web or an app, enters a campaign creation mode, creates a recommendation page, and shares it.

In addition, the sharing server 50 is a server that spreads a recommendation page to each member centered on an influencer or prosumer through a sharing app (eg, Instagram, Facebook, Twitter, etc.),

In particular, when creating a web page to recommend and sell influencer or prosumer products (eg, recommendation bills), you can use this or its URL to chat online, text messages, YouTube, bands, Facebook, online cafes, blogs, etc. made available to share.

In addition, the member terminal 60 is a terminal (hereinafter referred to as a member) possessed by each member forming a human network centered on an influencer or prosumer, and in particular, a recommendation page shared by the influencer or prosumer. This is a terminal for checking information on a specific product being promoted or purchasing a specific product by clicking .

2 shows a screen of an advertiser terminal setting campaign information, FIG. 3 shows a recommended product server selling products registered by the advertiser terminal, and FIG. 4 is an influencer or prosumer in campaign mode. It shows how to enter and write/verify a recommendation page, and FIG. 5 shows how a personal recommendation page dedicated to influencers or prosumers was created based on URL information when writing a recommendation page, and FIG. 6 is a recommendation through one's own account. The page is exposed so that members forming the human network can check it, Fig. 6a is a view showing that a recommendation page is sent to the members forming the human network so that they can check it, and Fig. 7 shows the status of monitoring the advertisement status .

Referring to this, the advertiser accesses the recommended product server and registers product information to be sold through the shopping mall, and sets and registers campaign information for online marketing through influencer or prosumer terminals.

At this time, the campaign information sets and registers basic information such as title, introduction, reference, manufacturer/origin, etc. when the campaign information window is opened as shown in FIG. 2, and the total CPC/CPM amount (eg, 10000) and CPC/CPM amount to be provided Set and register CPC/CPM information consisting of (eg 3000) and CPC/CPM amount to be paid per hit (eg 2) and period, while registering the price, quantity and period of the product and the amount of CPS received at the time of sale (eg, Set and register CPS information composed of 5% of sales amount).

At this time, the CPC/CPM information and the CPS information can be configured to proceed selectively either one or a mixed state by setting the amount and period, but

Marketing fees are initially paid with CPC/CPM information, but after a certain period of time, marketing fees are paid with CPS information, or when all the allocated (to be provided) CPC/CPM amounts are exhausted, the marketing fee is automatically converted to the CPS method. to be paid

And when the product registration and campaign information setting registration are completed by the advertiser,

As shown in FIG. 3, the recommended product server sells products registered by each advertiser (manufacturer) to buyers through an Internet shopping mall,

A registered influencer or prosumer selects any one of a number of products on sale, enters the campaign mode, and goes through the process of creating a recommendation page.

At this time, the recommended product server checks whether the influencer or prosumer is a registered influencer or prosumer, and checks whether SNS activity and account information are based on the databased influencer or prosumer information.

In addition, as shown in Figure 4, when creating a recommendation page, enter a title, description, detailed description, and keywords (tags) along with an image or video of the product and press the Create button to complete or confirm the creation of the recommendation page. will be.

At this time, the shopping mall goes through the campaign approval process and checks whether the influencer or prosumer has used the product on the recommendation page, and checks the reputation, etc.

As shown in FIG. 5 , a dedicated personal recommendation page is created so that a corresponding product can be purchased based on URL information.

The generated personal recommendation page can be shared, and the number of visitors and sales is measured by creating a unique web page based on the URL information generated for each product and each influencer or prosumer so that keywords are searched through an external search portal site. You can do it, and you can share it through the link button.

And, as shown in FIG. 6, each influencer or prosumer exposes a recommendation page to their account, and members who form a connected human network (eg, Facebook, YouTube, Twitter, SNS, etc.) recommend a page. configured so that you can check

Marketing commission is measured and paid based on the number of visitors and sales status that can be checked while information about a specific product is exposed when each member clicks on the recommendation page or when purchasing the exposed specific product.

In addition, as shown in Fig. 6a, according to an embodiment, each influencer or prosumer directly sends a recommendation page to each member who forms a human network so that they can check it,

Marketing commission is measured and paid based on the number of visitors and sales status that can be checked while information about a specific product is exposed when each member clicks on the recommendation page or when purchasing the exposed specific product.

At this time, the recommendation page maximizes the promotional effect by automatically exposing the representative image of the recommended product designated/written by the influencer or prosumer along with the URL information, the advertisement title, and the tag including the description,

In some embodiments, if the representative image, description, or title of the recommended page is not written/unspecified by the influencer or prosumer, the tag (representative image, title, description, etc.) written by the advertiser is automatically exposed and promoted will make it

In addition, the measured marketing fee can be proceeded by selecting any one of CPM/CPC or CPS or a method of mixing CPM/CPC and CPS,

Preferably, in order to maximize the effect of an influencer or prosumer while minimizing unnecessary marketing fee expenditures of advertisers, a method of mixing CPS and CPM/CPC is carried out.

In addition, when proceeding with the mixed method of CPS and CPM/CPC, it can be configured as a method of simultaneously proceeding with the CPC/CPM method and the CPS method for a set period.

Initially, the CPC/CPM method is used, and after a certain period of time, it is converted to the CPS method, and it is desirable to check the status of the fee payment or the advertisement status. When exhausted, it can be configured to automatically switch to the CPS method and consume marketing fees.

At this time, the exhausted marketing fee can be checked through the recommended product server as shown in FIG. 7 , and the advertisement status is marketing for each influencer or prosumer when the advertiser online marketing the currently sold product. Fees can be monitored,

In particular, the number of impressions/clicks and purchases, as well as the number of impressions/clicks and purchases of specific products being promoted through human networks, as well as the number of impressions/clicks and purchases as a dedicated personal recommendation page generated based on URL information is exposed through the portal site when searching for keywords. You can also check the number of cases and check the status of advertisements or payment of fees.

Therefore, the present invention enables influencers or prosumers to market products currently on sale online without recruiting influencers or prosumers. You can maximize your ROI. In other words, online marketing is possible without paying additional marketing fees until the target sales volume is sold out.

In addition, according to the present invention, even early stage influencers or prosumers can selectively access various products on sale and make online marketing possible, making it easy to generate revenue. In particular, through a personal recommendation page created based on URL information Not only can you receive marketing commissions through human networks, but you can also receive marketing commissions by exposing external search portals when searching for keywords.

Although the present invention has been described with reference to the accompanying drawings, this is merely exemplary, and those of ordinary skill in the art to which it pertains can easily implement various modifications and equivalents therefrom. There will be. Therefore, the true technical protection scope of the present invention should be defined by the claims.

10: Advertiser terminal
20: Recommended product server
30: Buyer terminal
40: Influencer or prosumer terminal
50: shared server
60: member terminal

Claims (7)

Exposing and selling products registered by each advertiser through a recommended product server;
Selecting any one of a plurality of products sold by influencers or prosumers registered in the recommended product server, and entering a campaign mode when selecting a specific product;
When entering the campaign mode, the influencer or prosumer creates/confirms a recommendation page to promote the product to members forming their own human network;
A step of configuring a specific product to be purchased when writing a recommendation page, and the step of exposing it to members who form a human network of influencers or prosumers by sharing it;
An online marketing method targeting influencers or prosumers, including the step of measuring the marketing fee by the recommended product server when the members forming the human network check the product being sold through the recommendation page and when purchasing it According to claim 1,
The step of measuring the marketing fee is an online marketing method targeting influencers or prosumers, including the step of measuring a mixture of the CPM/CPC method and the CPS method According to claim 1,
Including the steps of the advertiser registering product information in the recommended product server and setting and registering campaign information,
The campaign information includes the total CPC/CPM amount, the provided CPC/CPM amount, and the CPC/CPM amount and period to be paid per inquiry. Online marketing method for influencers or prosumers, including the step of setting and registering CPS information composed of CPS amount According to claim 1,
When writing a recommendation page, the steps for configuring a specific product to be purchased are:
An online marketing method for influencers or prosumers, including the step of creating a personal recommendation page consisting of a title, description, product review, product photo or video, keywords, and means of purchasing a product based on URL information 5. The method of claim 4,
The personal recommendation page generated based on the URL information is promoted/purchased while being exposed when searching for keywords through each search portal site;
The recommended product server is an online marketing method targeting influencers or prosumers, including the steps of measuring marketing fees when purchasing and checking product information exposed when searching for keywords. 6. The method of claim 2 or 5,
An online marketing method targeting influencers or prosumers, including monitoring the overall advertising status in the CPC/CPM or CPS method when measuring marketing fees According to claim 1,
When an influencer or prosumer exposes a recommendation page to members of a human network,
with URL information,
Influence, including the step of maximizing the promotional effect by automatically exposing the tag containing the representative image of the recommended product designated by the influencer or prosumer, the advertisement title and description of the recommended product written by the influencer or prosumer An online marketing method aimed at luenologists or prosumers.

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