KR20190109329A - Method for marketing using managing server - Google Patents

Abstract

The present invention provides a method for marketing a managing server, which is to estimate a product which a client prefers and selectively provide only an advertisement related to the estimated product. According to the embodiment of the present invention, the method for marketing a managing server includes: a step of receiving identification information on a user and product information on the product to be managed, which is input by the user from a purchaser terminal device; a step of leading user management data matched to the identification information among the user management data stored in database; a step of generating a renewal product management list by adding the product information to a product management list including the user management data which is led; a step of selecting the product satisfying a predetermined condition among the products included in the renewal product management list as the product to be advertised by analyzing the renewal product management list; a step of leading advertisement data corresponding to the selected product to be advertised from the database; and a step of providing the advertisement data which is led to the purchaser terminal device.

Description

Marketing method of management server {METHOD FOR MARKETING USING MANAGING SERVER}

The present invention relates to a marketing method of a management server, and more particularly, to a method of providing a customized advertisement for a specific user.

Recently, with the development of smart devices, users communicate in real time with external users in their hands or acquire information from online media. Such smart devices not only communicate and acquire information, but also improve convenience for users by providing various functions necessary for life such as product purchase, sale, and advertisement.

In particular, unlike online one-way channels such as TV and radio, online advertisements may be actively engaged by customers, such as selectively watching advertisements. As a result, each company is engrossed in creating online advertisements that can appeal to customers and bring immediate impact.

However, since advertisements that customers want to watch may be different, companies are having difficulty in selectively providing advertisements that match their tastes.

The present invention has been made to solve the above problems, and an object of the present invention is to provide a marketing method of a management server for predicting a product preferred by a customer and selectively providing only advertisements related to the predicted product.

In order to achieve the above object, the marketing method of the management server of the present invention, the product information of the management target product and the identification information of the user input by the user from the purchaser terminal device, and the user stored in the database Reading user management data matching the identification information among management data, generating the updated product management list by adding the product information to a product management list included in the read user management data, and updating the product management. Analyzing the list to select a product satisfying a predetermined condition among the products included in the updated product management list as an advertisement target product, and reading advertisement data corresponding to the selected advertisement target product from the database; And providing the led advertisement data to the purchaser terminal device. And a step.

According to another feature of the invention, the product information may be information read from the electronic tag of the product to be managed by the tagging operation of the buyer terminal.

According to another feature of the invention, the step of selecting the product to be advertised, by determining the period of use for each product included in the updated product list, by comparing the period of use of each product and the predetermined replacement cycle range for each product Products for which the period of use exceeds the replacement cycle range or falls within the replacement cycle range may be selected as the advertisement target product.

According to another aspect of the present invention, the step of selecting the target product for advertisement, by analyzing the number of purchases of the products included in the update product list to determine the user's preferred product, the preferred product is the advertisement target product Can be selected.

According to another feature of the present invention, the step of reading from the database may read the advertisement data stored in the database most recently among the advertisement data corresponding to the selected advertisement target product.

According to another feature of the invention, the product information may include at least one of the product name, product unique number, manufacturer, date of manufacture, distributor, country of manufacture, warranty period, warranty manager, purchase date, use period.

According to another aspect of the invention, the marketing method of the management server, the step of receiving the product information and the identification information assigned by the user of the management target product input by the user from the buyer terminal device and the product information and the identification Generating user management data for each of the plurality of users based on the information, and generating a customer management list for the seller by extracting users corresponding to the seller classification condition from the product management list for each user included in the user management data And selecting a user who satisfies a predetermined condition or meets a request of the seller terminal device as an advertisement target user by analyzing the customer management list for the seller, and corresponding to the selected advertisement target user. Leading advertising data from the database And providing the read advertisement data to the purchaser terminal of the target user of the advertisement.

According to another feature of the invention, the step of generating a customer management list for the seller, a predetermined reference manufacturer, reference product name, reference product unique number, reference distributor, reference manufacturer country, reference warranty period, reference warranty manager, reference purchase date The user management list for the seller may be generated by extracting users who have a product corresponding to at least one of standard usage periods.

According to another feature of the invention, the step of selecting the target user for advertising, by analyzing the products owned by each of the users included in the customer management list for the seller to predict the desired product for each of the users, Among the users, a user associated with the desired product to buy corresponding to the target advertisement product may be selected as the advertisement target user.

According to another feature of the present invention, the target advertisement product may be set in advance by a seller and stored in a database, or may be set by a request of the seller terminal device.

According to the marketing method of the management server according to the present invention, by analyzing the information of the products held by the customer can predict the product preferred by the customer, it is possible to provide only the customized advertisement related to the predicted product to the customer. Since customers are provided with advertisements related to their preferred products, they can expect a higher advertisement delivery effect than a method of providing advertisements uniformly.

1 is a schematic block diagram of an advertisement management system according to an exemplary embodiment of the present invention.
2 is a flowchart illustrating a marketing method of a management server according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating a marketing method of a management server according to another exemplary embodiment of the present invention.
4 is a flowchart illustrating a marketing method of a management server according to another exemplary embodiment of the present invention.
5 is a conceptual diagram illustrating a marketing method of a management server according to an exemplary embodiment of the present invention.
6 is a conceptual diagram illustrating a marketing method of a management server according to another exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the embodiments described below are merely to describe in detail enough to be able to easily carry out the invention by those skilled in the art, the scope of protection of the present invention is limited It does not mean. In describing the various embodiments of the present disclosure, the same reference numerals will be used to refer to elements having the same technical features.

Terms such as first or second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another, for example without departing from the scope of the rights according to the inventive concept, and the first component may be called a second component and similarly the second component. The component may also be referred to as the first component.

As used herein, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In this specification, terms such as "comprise" or "have" are intended to indicate that there is a feature, number, step, action, component, part, or combination thereof described herein, but one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, parts, or combinations thereof.

1 is a schematic block diagram of an advertisement management system according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the advertisement management system according to an exemplary embodiment of the present invention includes a management server 100, a purchaser terminal device 200, a seller terminal device 300, and a database 400.

The management server 100 is a warranty service management for product certification between the purchaser terminal 200 and the seller terminal 300, product management for each customer, customer management for each company, advertising data management for marketing, A / S management And a series of roles.

To this end, the management server 100 may provide a web page to the purchaser terminal 200 and the seller terminal 300, and may perform the roles by using information input through the web page.

According to an embodiment, the management server 100 may communicate with separate applications installed in the purchaser terminal 200 and the seller terminal 300 to give or receive information.

In particular, the management server 100 may control user management data DATA for each user by using product information of a management target product and identification information of a user received from a purchaser terminal device 200 through a network.

Here, the user identification information may mean identification information assigned to each user by the management server 100. The management target product may mean a series of products held by the user of the purchaser terminal device 200. The product information may be information related to a product directly input by a user to a purchaser terminal value, or may be information acquired by the purchaser terminal device 200 by recognizing an electronic tag of a product to be managed by a tagging operation.

For example, the product information may include at least one of a product name, a product unique number, a manufacturer, a year of manufacture, a distributor, a country of manufacture, a warranty period, a warranty manager, a purchase date, and a use period.

The management server 100 may generate a product management list for products held by each of the users using the product information and the identification information provided from the purchaser terminal device 200. The product management list may include information about products owned by a user (eg, a product name, a product unique number, a manufacturer, a manufacturing date, a distributor, a country of manufacture, a warranty period, a warranty manager, a purchase date, and a use period).

The management server 100 may store user management data DATA including a product management list in the database 400.

According to an embodiment, the management server 100 may include a storage module separate from the database 400, and store user management data DATA including a product management list in the storage module.

Whenever the product information and the identification information are provided from the purchaser terminal device 200, the management server 100 reads user management data DATA corresponding to the corresponding user, and is included in the read user management data DATA. You can update the product management list. That is, each time the management server 100 receives the product information on the new product from the purchaser terminal 200, it may generate a new updated product management list to which the product information is added.

The management server 100 may provide the updated product management list to the purchaser terminal 200 in response to a request of the purchaser terminal 200.

On the other hand, the management server 100 may analyze the updated product management list to select an advertisement that the user will be interested in. That is, among the products included in the update product management list, a product that satisfies a predetermined condition may be selected as a product of interest to the user. The management server 100 may set the selected product as the advertisement target product, read the advertisement data ADV corresponding to the advertisement target product from the database 400, and provide the advertisement data ADV to the purchaser terminal 200.

According to an embodiment, when there are a plurality of advertisement data ADVs corresponding to the advertisement target product stored in the database 400, the management server 100 may be the most recent among the advertisement data ADV corresponding to the advertisement target product. The advertisement data ADV stored in the database 400 may be read.

According to another embodiment of the present disclosure, the management server 100 requests the seller terminal device 300 for advertisement data suitable for a user, and transmits the advertisement data provided from the seller terminal device 300 to the purchaser terminal device 200 in response to the request. Can provide.

On the other hand, the management server 100 may generate a customer management list for the seller so that the seller can collectively manage users by product line, model, and the like. To this end, the management server 100 may analyze a product management list for each user, classify customers according to a seller classification condition preset by the seller, and collectively generate the customer management list for the seller.

For example, if the seller classification condition is set to the customer holding the washing machine of S company by the S company selling the washing machine, the management server 100 may extract the customers holding the washing machine of S company by analyzing the product management list for each user have. And, the management server 100 may generate a customer management list for the seller consisting of only the extracted customers. The customer management list for the seller may include a warranty period, a purchase date, a use period, and the like related to the washing machine of the S company.

The management server 100 may provide the customer management list for the seller to the seller terminal 300 in response to a request of the seller terminal 300.

In addition, the management server 100 may analyze the customer list for the seller to select a user who satisfies the preset condition as the advertisement target user, and provide the advertisement data ADV to the buyer terminal device 200 of the advertisement target user. have.

The purchaser terminal 200 may refer to a wireless communication terminal, a mobile terminal, and a computing device that can transmit or receive data wirelessly or by wire.

For example, the purchaser terminal 200 may be a PC, a smart phone, a tablet PC, a mobile internet device (MID), an Internet tablet, an Internet of things (IoT) device, or an Internet of Things (IoE). It may mean, but is not limited to, a device, a desktop computer, a laptop computer, a workstation computer, or a personal digital assistant (PDA).

The purchaser terminal 200 may generate product information about a user's management target product.

According to an embodiment, the product information may be information generated by the purchaser terminal 200 tagging an electronic tag of a product to be managed. The purchaser terminal 200 may read product information of a product to be managed from a electronic tag through a contactless communication method, for example, an NFC method. To this end, the purchaser terminal 200 may include a separate communication module for performing a contactless communication method.

The electronic tag of the product to be managed is generally produced at the time of production, and product information including the product name, product code, manufacturer, date of manufacture, distributor, country of origin, warranty period, warranty manager, etc. is recorded to act as a warranty. can do. The electronic tag may be provided in the form of a card or a sticker.

According to another embodiment, the product information may be information directly input to the purchaser terminal 200 by the user.

The purchaser terminal 200 may provide product information and user identification information to a server. In this case, the purchaser terminal device 200 may exchange data with the management server 100 through a web page provided from the management server 100.

According to an embodiment, the purchaser terminal device 200 may exchange data with the management server 100 through an application installed in the purchaser terminal device 200.

In addition, the purchaser terminal 200 may receive a product management list from the management server 100, and display the product management list on the purchaser terminal 200 under the control of the user. Accordingly, the user can check the products possessed on the purchaser terminal device 200, and can effectively manage the maintenance, repair, etc. of the products.

For example, the user can easily check the product name, warranty period, usage period, etc. of each of the products through the display product management list on the purchaser terminal device 200, thereby easily managing the products.

In addition, the purchaser terminal 200 may display an advertisement based on the advertisement data ADV provided from the management server 100. The advertisement displayed on the purchaser terminal 200 is a user-customized advertisement selected by the management server 100, and the user may watch the advertisement displayed on the purchaser terminal 200.

The seller terminal 300 may refer to a wireless communication terminal, a mobile terminal, and a computing device that can transmit or receive data wirelessly or by wire.

For example, the seller terminal 300 may include a PC, a smart phone, a tablet PC, a mobile internet device (MID), an Internet tablet, an Internet of things (IoT) device, and an Internet of Things (IoE). It may mean, but is not limited to, a device, a desktop computer, a laptop computer, a workstation computer, or a personal digital assistant (PDA).

The seller terminal 300 may analyze the customer list for the seller provided from the management server 100 to perform customized customer management. For example, the seller may check the information of the customers who use the seller's product through analysis of the customer management list for the seller, such as a purchase date, a use period, a warranty period, and the like of the product.

As a result, the seller terminal 300 may additionally analyze a customer's product purchase tendency, a product purchase cycle, and the like, and use the analysis result as marketing data.

The database 400 may store the advertisement data ADV and the user management data DATA in association with the management server 100. For example, database 400 may be accessed directly from management server 100 or by a separate database server (eg, an internet data center (IDC)).

2 is a flowchart illustrating a marketing method of a management server according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the purchaser terminal 200 may generate a product information PI by directly inputting a user or by tagging an electronic tag of a management target product (S100). The management server 100 may receive the product information (PI) and identification information (ID) from the purchaser terminal device 200 through the network (S110).

In addition, the management server 100 may modify the user information corresponding to the identification information ID, and the user management data DATA matching the identification information ID from the database 400. It may be read (S120).

The management server 100 adds the product information PI received from the purchaser terminal 200 to the product management list included in the read user management data DATA to generate the updated product management list LIST1. It may be (S130).

For example, when the product information PI includes information related to the washing machine of the company B, the management server 100 may add the information related to the washing machine of the company B to the product management list to generate the updated product management list LIST1. Can be.

The management server 100 may analyze the update product management list LIST1 to select a product that satisfies a preset condition included in the update product management list LIST1, and select the selected product as the advertisement target product. (S140).

According to an embodiment, the management server 100 determines the usage period for each product included in the updated product list, compares the usage period for each product with a preset replacement cycle range for each product, and the usage period exceeds the replacement cycle range. Alternatively, a product corresponding to the replacement cycle range may be selected as the advertisement target product.

For example, when the replacement cycle range of the washing machine is set to 5 to 7 years, the management server 100 may check the usage period of the washing machine included in the update product list. In addition, when the period of use exists between 5 years and 7 years or exceeds 7 years, the management server 100 may select a washing machine among the products of the user as the advertisement target product.

According to another embodiment, the management server 100 may analyze the number of purchases of the products included in the updated product list, determine the user's preferred product, and select the preferred product as the advertisement target product.

The management server 100 may calculate the number of purchases of each of the products included in the updated product list, and select the most purchased product. For example, when the number of purchases of the mobile phone is the most, the management server 100 may determine that the user prefers the mobile phone and select the mobile phone as the preferred product.

The management server 100 may read the advertisement data ADV corresponding to the advertisement target product from the database 400 (S150).

For example, when the advertisement target product is a mobile phone, the management server 100 may read the advertisement data ADV associated with the mobile phone from the database 400.

The management server 100 may transmit the advertisement data ADV to the purchaser terminal 200, and at this time, the user's product management list may also be transmitted (S160).

The purchaser terminal 200 may display an advertisement on the purchaser terminal 200 using the received advertisement data ADV (S170).

3 is a flowchart illustrating a marketing method of a management server according to another embodiment of the present invention, and FIG. 4 is a flowchart illustrating a marketing method of a management server according to another embodiment of the present invention.

In FIG. 3 and FIG. 4, in order to avoid overlapping descriptions, the description will be made with respect to differences from the above-described embodiment. Parts not specifically described in FIGS. 3 and 4 are according to the above-described embodiment, and the same numbers refer to the same components, and similar numbers refer to similar components.

In addition, the marketing method of the management server 100 illustrated in FIGS. 3 and 4 will be described with reference to some steps S10 of the marketing method of the management server described with reference to FIG. 2.

Referring to FIG. 3, the management server 100 may extract users corresponding to seller classification conditions from a user management list for each user included in user management data DATA, and include information related to the extracted users. The customer management list LIST2 for the seller may be generated (S200).

Here, the seller classification condition may be a classification condition preset by the seller, the management server 100 is a reference manufacturer, reference product name, reference product unique number, reference distributor, reference manufacturer country, reference warranty period, reference warranty manager, reference purchase date The user management list LIST2 for the seller may be generated by extracting users who have a product corresponding to at least one of standard usage periods.

The management server 100 may analyze a customer management list LIST2 for a seller and select a user who satisfies a predetermined condition or meets a request of the seller terminal 300 as an advertisement target user among the users (S210). .

According to an embodiment of the present disclosure, the management server 100 may analyze products owned by each of the users by analyzing the customer management list LIST2 for sellers, thereby predicting a desired product of purchase of each of the users. The management server 100 may select a user related to the desired product to be purchased as an advertisement target user.

For example, the management server 100 may analyze the customer management list LIST2 made up of customers who have a washing machine of the S company, and the target advertisement product of the S company among the users of the customer management list LIST2 (eg, a refrigerator, Customers who do not have a TV, etc.) can be selected, and the target advertisement product can be predicted as a desired product to purchase. In addition, the management server 100 may select a customer related to the desired product as the advertisement target user. Such a target advertisement product may be set in advance by the seller and stored in the database 400 or may be set by a request of the seller terminal 300.

The management server 100 may read the advertisement data ADV corresponding to the selected advertisement target user from the database 400 (S220). That is, the management server 100 may read the advertisement data ADV related to the desired product from the database 400.

The management server 100 may transmit the advertisement data ADV to the purchaser terminal device 200, and at this time, a product management list of the corresponding user may also be transmitted (S230).

The purchaser terminal 200 may display an advertisement on the purchaser terminal 200 using the received advertisement data ADV (S240).

Referring to FIG. 4, the management server 100 may generate an advertisement target user list LIST3 and transmit the generated advertisement target user list LIST3 to the seller terminal 300 (S215). The seller terminal 300 may select an advertisement suitable for each of the users by analyzing the advertisement target user list LIST3.

In addition, the seller terminal 300 may transmit the advertisement data ADV for the selected advertisement to the management server 100.

In addition, the management server 100 may transmit the advertisement data ADV to the purchaser terminal 200, and at this time, a product management list of the corresponding user may also be transmitted (S230).

The purchaser terminal 200 may display an advertisement on the purchaser terminal 200 using the received advertisement data ADV (S240).

5 is a conceptual diagram illustrating a marketing method of the management server 100 according to an embodiment of the present invention, and FIG. 6 is a conceptual diagram illustrating a marketing method of the management server 100 according to another embodiment of the present invention. .

5 and 6 are only illustrated for convenience of description of the present invention, and the product management list LIST1 ', the updated product management list LIST1, and the customer management list LIST2 are limited thereto. It doesn't happen.

Referring to FIG. 5, the product management list LIST1 ′ of the first user read by the management server 100 from the database 400 is shown.

In the product management list LIST1 ′, identification numbers may be set for each managed product, and may include information related to each managed product (identification number, manufacturer, product name, product unique number, purchase date, etc.).

If the product information PD of the first user for the first user is provided from the purchaser terminal 200, the management server 100 may determine the management target product included in the product information PD of the first user. The relevant product can be added to the product management list LIST1 'to generate the updated product management list LIST1.

For example, when the existing product management list LIST1 'includes only the product information of the product to be managed having the first to third identification numbers PD1 to PD3, the management server 100 may determine the first user's information. Based on the product information PD, the product information of the management target product having the fourth identification number PD4 can be added to the product management list LIST1 '. In this way, the management server 100 can generate the update product management list LIST1.

Referring to FIG. 6, the management server 100 may generate a customer management list LIST2 for a seller based on seller classification conditions from the product management lists LIST1a to LIST1n of each of the plurality of users.

For example, if the seller classification condition is a washing machine having a AAAA product unique number of S company, the management server 100 may extract the user holding the washing machine by analyzing a product management list of each of the plurality of users.

Thus, S company can collectively manage the customers holding the washing machine, and can efficiently provide services related to the washing machine in consideration of the date of purchase, the period of use.

While the embodiments of the present invention have been described above, it will be understood by those skilled in the art that various modifications may be made without departing from the scope of the claims.

100: management server
200: buyer terminal device
300: seller terminal device
400: database

Claims (2)

Product information including at least one of a product name, a product unique number, a manufacturer, a year of manufacture, a distributor, a country of manufacture, a warranty period, a warranty manager, a purchase date, and a use period of a managed product input by a user from a purchaser terminal device; Receiving identification information of the;
Reading user management data matching the identification information among user management data stored in a database;
Generating an updated product management list by adding the product information to a product management list included in the read user management data;
Analyzing the product information of each of the products included in the update product management list and selecting a product that satisfies a preset condition as an advertisement target product;
Reading advertisement data corresponding to a selected advertisement target product from the database; And
Providing the led advertising data to the buyer terminal device;
The updated product management list means different products owned by the user,
Selecting the product to be advertised,
The use period for each product included in the updated product management list is determined, and the use period for each product is compared with the preset replacement period range for each product, and the use period exceeds the replacement period range or falls within the replacement period range. A marketing method of the management server that selects a product as the advertisement target product. At least one of a product name, a product unique number, a manufacturer, a year of manufacture, a distributor, a country of origin, a warranty period, a warranty manager, a purchase date, and a use period of a managed product input by each of a plurality of users from the purchaser terminal devices. Receiving product information and identification information allocated for each user;
Generating user management data for each of a plurality of users based on the product information and the identification information;
Generating a customer management list for a seller by extracting users who purchased a first product from a user-specific product management list included in the user management data;
Analyzing the customer management list for the seller and selecting a user who satisfies a preset condition or meets a request of a seller terminal device as an advertisement target user;
Reading advertisement data corresponding to the selected advertisement target user from the database; And
Providing the led advertisement data to the buyer terminal of the target user of the advertisement,
The step of selecting the user to be advertised,
Analyzing the product management list of each of the users included in the customer management list for the seller, the user who does not have the target advertising product set by the seller among the users who purchased the first product of the seller as the target audience Select it,
The target advertising product is a marketing method of the management server is a different type of product line than the first product.

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