KR20180044007A - Apparatus and method for providing shopping information - Google Patents

Abstract

The present invention relates to an apparatus and method for providing shopping information, and more particularly, to an apparatus and method for providing shopping information, capable of providing additional information on a product which is currently on sale based on accumulated data. The apparatus for providing shopping information according to an embodiment of the present invention includes a receiving unit for receiving a home shopping broadcast image and real-time information related to the home shopping broadcast image, an image generating unit for generating real-time information content including the real-time information, an image synthesizing unit for synthesizing the home shopping broadcast information with the real-time information content, and a transmitting unit for transmitting the synthesized image. Accordingly, the present invention can provide the information to consumers.

Description

[0001] Apparatus and method for providing shopping information [

The present invention relates to an apparatus and method for providing shopping information, and more particularly, to a shopping information providing apparatus and method for providing additional information on a product currently being sold based on accumulated data.

The dramatic development of terminal and network technology has also reflected many changes in the shopping culture. Among the various shopping methods using a network, home shopping requires only a TV and a network, and thus occupies a high shopping rate by consumers.

Home shopping makes it easy to shop because you can buy goods without going directly to the offline. However, since it is not possible to directly experience the product and obtain accurate information from the consumer, the consumer has no choice but to carry out the shopping with an uneasy feeling about the product to be purchased.

Accordingly, there is an increasing demand for a means for providing not only the commodity itself but also information on the consumer's position to the commodity to the consumer.

Korean Registered Patent No. 10-0786809 (December 18, 2007)

SUMMARY OF THE INVENTION The present invention provides a shopping information providing apparatus and method.

The problems of the present invention are not limited to the above-mentioned problems, and other problems not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, a shopping information providing apparatus according to an embodiment of the present invention includes a receiver for receiving real-time information related to a home shopping broadcast image and a home shopping broadcast image, and a real- An image synthesis unit for synthesizing the home shopping broadcast image and the real time information contents, and a transmission unit for transmitting the synthesized image.

A shopping information providing method according to an embodiment of the present invention includes receiving a home shopping broadcast image, receiving real-time information related to the home shopping broadcast image, generating real-time information contents including the real-time information, Synthesizing the home shopping broadcast video and the real-time information content, and transmitting the synthesized video. The step of receiving the home shopping broadcast video and the step of receiving the real-time information related to the home shopping broadcast video may be separate steps or may be one step.

The details of other embodiments will be apparent from the detailed description and the drawings, but are not limited thereto.

1 is a diagram illustrating a shopping information providing system according to an embodiment of the present invention.
2 is a block diagram illustrating a shopping information providing apparatus according to an embodiment of the present invention.
3 to 5 are views illustrating a screen area according to an embodiment of the present invention.
6 to 13 are diagrams illustrating examples of real-time information contents according to an embodiment of the present invention.
14 is a block diagram showing a control system according to an embodiment of the present invention.

The shopping information providing apparatus according to an embodiment of the present invention includes a receiver for receiving real-time information related to a home shopping broadcast image and the home shopping broadcast image, an image generating unit for generating real-time information contents including the real- A video synthesizer for synthesizing the home shopping broadcast video and the real time information content, and a transmitter for transmitting the synthesized video.

The shopping information providing apparatus may further include an input unit for receiving a user command.

The shopping information providing device temporarily or permanently stores the home shopping broadcast image and the real-time information received through the receiver, temporarily or permanently stores the real-time information contents generated through the image generating unit, And a storage unit for temporarily or permanently storing the home shopping composite image synthesized through the storage unit.

The image synthesizing unit may arrange the home shopping broadcast image in a first area of the screen area and arrange the real-time information content in a second area of the screen area, wherein the first area and the second area are separated or overlapped .

In addition, the real-time information may include information that is updated in real time on a product being sold through the home shopping broadcast image.

In addition, the real-time information may include the sales status of the merchandise being sold through the home shopping broadcast video and the buyer response information.

In addition, the sales status may include the number of sales completed, the number of sales by color, the purchase rate, the sex distribution, the sales rate by region, and the buyer response information may include a merchandise review, a keyword input status, and the like.

In addition, the real-time information content may be a still image, a moving image, a text, or a multimedia content including a combination of two or more thereof.

The receiving unit may receive the home shopping broadcast image and the real time information from the control system. The control system may include a first controller receiving a selection command for specific real-time information among a plurality of real-time information, and a second controller transmitting real-time information corresponding to the selection command to the receiver.

The first control device may transmit a modification command for real-time information corresponding to the selection command to the second control device, and the second control device may transmit the modified real- As shown in FIG.

The shopping information providing method according to an embodiment of the present invention includes the steps of receiving a home shopping broadcast image, receiving real-time information related to the home shopping broadcast image, generating real-time information contents including the real- Synthesizing the home shopping broadcast image and the real-time information content, and transmitting the synthesized image.

Here, the shopping information providing method may further include receiving a user command.

The shopping information providing method may further include temporarily or permanently storing the received home shopping broadcast video and real-time information, temporarily or permanently storing the generated real-time information content, And temporarily or permanently storing the home shopping composite image obtained by synthesizing the real-time information contents.

The step of synthesizing the home shopping broadcast video and the real-time information content may further include the steps of: arranging the home shopping broadcast image in a first area of the screen area; and arranging the real- . The first region and the second region may be separated or overlapped.

In addition, the real-time information may include information that is updated in real time on a product being sold through the home shopping broadcast image.

In addition, the real-time information may include the sales status of the merchandise being sold through the home shopping broadcast video and the buyer response information.

In addition, the sales status may include the number of sales completed, the number of sales by color, the purchase rate, the sex distribution, the sales rate by region, and the buyer response information may include a merchandise review, a keyword input status, and the like.

In addition, the real-time information contents may include still images, moving images and text, or a combination of two or more of them.

Also, the home shopping broadcast video and the real time information may be received from the control system. The control system may include a first controller receiving a selection command for specific real-time information among a plurality of real-time information, and a second controller transmitting real-time information corresponding to the selection command.

In addition, the first control device may transmit a modification command for real-time information corresponding to the selection command to the second control device, and the second control device may transmit the modified real-time information according to the modification command .

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs.

1 is a diagram illustrating a shopping information providing system according to an embodiment of the present invention.

1, a shopping information providing system 10 includes a broadcasting image providing apparatus 100, a real time information providing apparatus 200, a control system 20, a shopping information providing apparatus 300, a set top box 400, And a TV 500 as shown in FIG.

The broadcast image providing apparatus 100 plays a role of providing a home shopping broadcast image. The home shopping broadcast image represents the image produced for the promotion and sale of the product. The home shopping broadcast video can be provided to the consumer in a manner that is displayed through the TV 500. [

In the present invention, the home shopping broadcast image may be an image of a broadcast in progress in real time. In other words, home shopping broadcast video can be a video of live broadcasting. Accordingly, the broadcast image providing apparatus 100 may be a device for producing a home shopping broadcast image by live broadcasting, or a device for temporarily receiving a home shopping broadcast image produced by live broadcasting. For this purpose, the broadcast image providing apparatus 100 may include a storage unit (not shown) for temporarily storing the produced broadcast image or the received broadcast image.

The real-time information providing apparatus 200 may provide real-time information related to the home shopping broadcast image. The real-time information providing apparatus 200 can check the home shopping broadcast image transmitted by the broadcast-image providing apparatus 100 and provide real-time information related to the home shopping broadcast image. For this purpose, the real-time information providing apparatus 200 can perform communication with the broadcast-image providing apparatus 100. [

The real-time information providing apparatus 200 can collect information updated in real time on the products being sold through the home shopping broadcast. When a specific product is sold while a home shopping broadcast image is provided to the consumer, the real-time information providing device 200 can collect information updated as the product is sold. For example, the product category, the number of sales, the purchase area, the gender of the buyer, the color of the sold product, the product review, the remaining amount of the product, and the like can be collected by the real-time information providing device 200. The real-time information providing apparatus 200 can synthesize the collected information to generate real-time information and provide the generated real-time information.

The real-time information according to the embodiment of the present invention may include information updated in real time on a product being sold through a home shopping broadcast image. For example, the real-time information may include the sales status of the merchandise being sold through the home shopping broadcast image and the buyer response information.

The sales status may include the number of sales completed, the number of sales by color, the purchase rate, the sex distribution, the sales rate by region, and the like, and the buyer response information may include a product review, a keyword input status, and the like.

The control system 20 may transmit the real-time information provided from the home shopping broadcast image and real-time information providing apparatus 200 provided from the broadcast-image providing apparatus 100 to the shopping information providing apparatus 300. [

Here, the control system 20 may modify at least one of the home shopping broadcast image and the real-time information and transmit the modified information to the shopping information providing apparatus 300. For this purpose, the control system 20 can output the home shopping broadcast video and real time information to the user. The user can refer to the outputted home shopping broadcast image and real time information and transmit the modified home shopping broadcast image or real time information to the shopping information providing apparatus 300. [

A detailed description of the control system 20 will be given later with reference to FIG.

The shopping information providing apparatus 300 may serve to provide a home shopping broadcast image to a consumer. At this time, the shopping information providing device 300 may reflect the real-time information received from the real-time information providing device 200 to the home shopping broadcast image and provide it to the consumer.

To this end, the shopping information providing apparatus 300 generates real-time information received from the real-time information providing apparatus 200 by using images, sounds, sound effects, etc. and generates the generated images, sounds, sound effects ) Can be combined with the home shopping broadcast image. The shopping information providing apparatus 300 can transmit the synthesized image to the set-top box 400 or the TV 500 of the consumer.

The consumer's set-top box 400 receives the synthesized image (hereinafter, referred to as a home shopping composite image) and transmits the synthesized image to the TV 500, and the consumer can confirm the home shopping composite image through the TV 500. A TV (e.g., a cloud TV) that does not require the set-top box 400 can receive the synthesized image directly from the shopping information providing apparatus 300. [

Using the home shopping composite image, the consumer can view the real time information on the product together with the publicity image of the product. For example, as a real-time information, a consumer can check the number of completed sales, the number of sales by color, the purchase rate, the sex distribution, the sales rate by region, the product review,

The consumer can receive the real time information through the real time information contents as well as the publicity image of the product through the home shopping broadcast image, thereby making it possible to carry out a more desirable shopping suitable for him / herself.

As described above, the set-top box 400 receives the home shopping composite image and transmits the combined home shopping image to the TV 500, and the TV 500 displays the delivered home shopping composite image.

The consumer can perform shopping by referring to the broadcast image being displayed through the TV 500. [ For example, a consumer can perform shopping using a home telephone, a mobile phone, a personal computer (PC), or the like.

The consumer may perform shopping using a remote controller (not shown). That is, when information related to shopping is inputted by using the remote controller, the set-top box 400 transmits the information to the shopping server (not shown), and the shopping server refers to the received information, Processing can be performed.

A shopping result using a home phone, a mobile phone, a PC, a remote controller, or the like is transmitted to the real-time information providing device 200, and the real-time information providing device 200 can generate real-time information with reference to the received shopping result.

Meanwhile, a shopping process using a home phone, a mobile phone, a PC, a remote controller, and the like can be easily implemented in the technical field, and a detailed description will be omitted.

2 is a block diagram illustrating a shopping information providing apparatus according to an embodiment of the present invention.

2, the shopping information providing apparatus 300 includes a receiving unit 310, an input unit 320, a storage unit 330, a control unit 340, an image generating unit 350, an image synthesizing unit 360, (370).

The receiving unit 310 may receive the home shopping broadcast image and the real-time information from the control system 20. The receiving unit 310 may simultaneously receive the home shopping broadcast video and the real-time information, or separately receive the home shopping broadcast video and the real-time information at a time interval. Here, the real-time information may be information related to the home shopping broadcast image provided by the broadcast-image providing apparatus 100.

The image generation unit 350 may generate real-time information contents including real-time information. The real-time information content may be multimedia content such as still images, moving images and text, or a combination thereof.

The real-time information may include various information about the product. For example, among the total sales numbers, the number of completed sales, the number of sales by color, the purchase rate, the sex distribution, the sales rate by region, the product review, and the input condition of the search word may be included in the real time information. In this manner, when a plurality of real-time information is received, the image generating unit 350 can generate real-time information contents for each information. That is, the image generating unit 350 generates the real-time information contents including the number of completed sales, the real-time information contents including the number of sales by color, the real-time information contents including the purchase rate, the real- Real-time information contents including real-time information contents including sales rates by region, product reviews, and search word input statuses can be generated.

Alternatively, the image generating unit 350 may generate real-time information contents by selectively combining a plurality of real-time information, or may generate real-time information contents including all real-time information. Hereinafter, real-time information contents are generated for each real-time information.

The image synthesizer 360 synthesizes the home shopping broadcast image and the real-time information content. As described above, the image generating unit 350 can generate real-time information contents for each real-time information. Accordingly, the image synthesizer 360 can synthesize a home shopping broadcast image with a selected one of a plurality of real-time information contents. Here, the real-time information content to be combined with the home shopping broadcast video may be one or a plurality of. Hereinafter, one real-time information content is synthesized into a home shopping broadcast image.

The image synthesizing unit 360 may arrange a home shopping broadcast image in a specific area of the screen area and arrange real time information contents in another area of the screen area. Details of the screen area will be described later with reference to FIG. 3 through FIG.

The transmitting unit 370 may perform a function of transmitting an image synthesized by the image synthesizing unit 360, that is, a home shopping composite image. The transmission unit 370 can transmit the home shopping composite image to the set-top box 400 or the TV 500. [

The storage unit 330 may temporarily or permanently store the home shopping broadcast image and the real-time information received through the receiver 310 and may temporarily or permanently store the real-time information contents generated through the image generating unit 350 And the home shopping composite image synthesized through the image synthesizing unit 360 may be temporarily or permanently stored.

The control unit 340 may select the real-time information content to be combined with the home shopping broadcast image and may control the image combining unit 360 to combine the selected real-time information content and the home shopping broadcast image. For example, the controller 340 controls the image synthesizer 360 to synthesize a plurality of real-time information contents sequentially to a home shopping broadcast image at a predetermined time interval, or to combine specific real-time information contents with a home shopping broadcast image Can be controlled.

The input unit 320 may receive a user command. The user command may be received from control system 20.

The control unit 340 may control the video composition unit 360 so that the real-time information content corresponding to the user command is synthesized with the home shopping broadcast video. The user can combine only the specific real-time information contents selected by the user from among the plurality of real-time information contents generated by the image generating unit 350, into the home shopping broadcast image.

In addition to selection of real-time information contents, the control unit 340 controls the overall operation of the reception unit 310, the input unit 320, the storage unit 330, the image generation unit 350, the image synthesis unit 360, and the transmission unit 370 Control can be performed.

3 to 5 are views illustrating a screen area according to an embodiment of the present invention.

Referring to FIG. 3, the screen area 600 generated by the image synthesizer 360 may include a first area 610 and a second area 620.

The image synthesizing unit 360 may arrange the home shopping broadcast image in the first area 610 of the screen area 600 and arrange the real time information contents in the second area 620 of the screen area 600. [ The first region 610 is preferably set larger than the second region 620, but is not limited thereto. In addition, the size of the second area 620 may vary according to the size of the real-time information content.

The first area 610 and the second area 620 may be different divided areas of the screen area 600, or at least a part of the screen areas 600 may overlap each other.

Referring to FIG. 4, the first area 610 and the second area 620 may be separate areas separated from each other. Accordingly, only the home shopping broadcast image may be included in the first area 610, and only the real-time information content may be included in the second area 620.

Referring to FIG. 5, the second area 620 may be an area superimposed on the first area 610. The second area 620 may be superimposed on the first area 610 in the form of a layer. Here, the second region 620 may have the form of a transparent layer. Accordingly, while the real-time information contents are displayed through the second area 620, the home shopping broadcast image may be displayed through the margins not including the real-time information contents in the second area 620.

3 to 5 illustrate that the second area 620 is disposed at the lower left of the screen area 600. However, the second area 620 may be positioned differently. For example, the second area 620 may be located at the upper left, upper right, lower right, or center of the screen area 600.

Also, the second area 620 may be fixed rather than being fixed at a specific position in the screen area 600. For example, the second area 620 may move left to right or right to left of the screen area 600.

6 to 13 are diagrams illustrating examples of real-time information contents according to an embodiment of the present invention.

Referring to FIG. 6, the real-time information contents may include the number of sales completed among the total number of products. The number of sales completed in the total number of products can be included in real time information contents by using one bar graph.

The consumer can determine whether or not to purchase the product by referring to the number of sales included in the real-time information content. For example, if the number of completed sales is relatively large among the total number of products, the consumer can recognize whether the product is a popular product and judge whether or not to purchase the product. Alternatively, if the remaining number of the total number of items is relatively small, the consumer may hurry to make the purchase.

Referring to FIG. 7, the real-time information contents may include the number of sales by color. The number of sales by color can be included in real time information contents in the form of a plurality of bar graphs.

For example, if a product being sold through a home shopping broadcast video is a bag, various colored bags can be sold. The real-time information contents may include the number of sales for each color of the bag.

The consumer can determine whether or not to purchase the product by referring to the number of sales by color included in the real-time information content. For example, when a product having a specific color is sold most, the consumer can recognize the product as a popular product and purchase the product. Alternatively, referring to the total number of sales by color, the consumer can identify the purchase patterns of other consumers and predict the current trends.

Meanwhile, FIG. 7 shows that the number of sales by color is mapped to a plurality of bar graphs, but various information may be mapped to a plurality of bar graphs to configure real time information contents. For example, a product or category according to the number of sales by size, the number of sales by age, the number of sales by sex, the number of sales by region, or the number of searches may be mapped to a plurality of bar graphs. Here, a product or a category according to the number of searches may be collected based on a search word input by users at an online shopping mall provided by a home shopping company.

Referring to FIG. 8, the real-time information content may include a purchase rate. The purchase rate can be included in the real time information content in the form of a pie graph.

For example, a new purchase rate and a purchase rate of a product being sold through a home shopping broadcast image may be included in the real-time information content.

The consumer can determine whether or not to purchase the product by referring to the purchase rate included in the real-time information content. For example, if the re-purchase rate is high, the consumer can determine whether the product is purchased or not by determining that the consumer is satisfied with the product.

Meanwhile, although FIG. 8 shows that the purchase rate is mapped to the pie graph, various information may be mapped to the pie graph to construct real time information contents. For example, the number of sales by size, the number of sales by age, the number of sales by sex, or the number of sales by region can be mapped to a circle graph.

Referring to FIG. 9, the real-time information contents may include the sold-out status of the goods. For example, the sold-out status can be included in the real-time information content by arranging the size of each color in a lattice form and displaying the color corresponding to the sold-out status in each size.

The sold out situation may include sold out, sold out, shortage of sold out, and shortage of quantity.

The consumer can judge the product to be purchased with reference to the sold-out situation of the goods contained in the real-time information contents. For example, a consumer may observe the sales trend in the case of a product having a sufficient quantity, and in a case of a product in which the quantity is insufficient, a purchase can be performed in a hurry.

FIG. 9 illustrates that the colors are arranged in a lattice pattern. However, the colors may be arranged in a lattice pattern or various information may be arranged in a lattice pattern to form real-time information contents.

Referring to FIG. 10, the real-time information content may include a product review of other consumers. The product review can configure real time information contents including text and icons.

The consumer can determine whether or not to purchase the product by referring to the product review. For example, the consumer can select the color or size of the product to be purchased with reference to the contents included in the product review.

Referring to FIG. 11, the real-time information contents may include search terms of other consumers. The search term may include content related to the product among contents that other consumers have exchanged through chat in advance. Here, the chat may be performed through a chat program operated by a home shopping company that sells a product.

Referring to FIG. 12, the real-time information content may include a gender purchase rate. An icon representing a woman and an icon representing a male may be included in the real time information content together with a number indicating the purchase ratio.

The consumer can determine whether or not to purchase the product by referring to the gender purchase rate. For example, a consumer can judge whether a product is manufactured for a woman or a man, and judge whether or not to purchase the product according to his or her gender.

Referring to FIG. 13, the real-time information content may include a purchase rate by region. Regional purchase ratios can constitute real time information contents including text and icons.

The consumer can determine whether or not to purchase the product by referring to the purchase rate by region. For example, when a commodity is sold in a specific area, the consumer can judge whether or not to purchase the commodity in comparison with his / her residence.

Although the real-time information contents have been described with reference to FIGS. 6 to 13, the real-time information contents of the present invention are not limited thereto.

The plurality of real-time information contents for one commodity may be sequentially provided to the consumer. For example, real-time information contents including a bar graph representing the number of sales, real-time information contents including a plurality of bar graphs representing the number of sales by color, real-time information contents including purchase rates in the form of a circular graph, The real-time information contents including the real-time information contents, the real-time information contents including the merchandise reviews, the real-time information contents including the sex purchase ratios, and the real-time information contents including the purchase ratios according to the regions may be sequentially synthesized to the home shopping broadcast image and provided to the consumers.

On the other hand, each real-time information content can reflect the updated real-time information whenever it is combined with the home shopping broadcast image. Accordingly, the consumer can receive updated information every time the respective real-time information contents are displayed.

14 is a block diagram showing a control system according to an embodiment of the present invention.

Referring to FIG. 14, the control system 20 may include a first control device 700 and a second control device 800.

The first control device 700 can be used to perform overall management of the image transmitted through the shopping information providing device 300. [ For example, the first control device 700 may be a device assigned to a PD of a home shopping broadcaster. The PD can perform a task of selecting a specific image to be transmitted while checking various images transmitted by the shopping information providing apparatus 300 using the first controller 700. [

The first control device 700 may provide purchase status information, electronic program guide (EPG) information, and electronic billboard information to the PD. The purchase status information may include a current purchase status of a product being broadcasted. For example, information such as an ordered call volume and an atmospheric call volume may be provided as purchase status information. The EPG information may indicate a broadcast schedule. The current or later broadcast schedule table may be provided as EPG information. The electronic board information may represent information provided to the shopping host.

Also, the first control device 700 can provide real time information to the PD. That is, the first controller 700 can output real-time information received from the real-time information providing apparatus 200. The PD can refer to the output real-time information and transmit the specific real-time information to the shopping information providing apparatus 300. [ For example, the first controller 700 may receive a selection command for specific real-time information among a plurality of real-time information. When the selection command is input, the first controller 700 may transmit an instruction to the second controller 800 so that the corresponding real-time information is transmitted.

Also, the first control device 700 can transmit a correction command for the real-time information corresponding to the selection command to the second control device 800. [ PD can modify some of the contents of real-time information.

The first control device 700 can display the purchase status information, the EPG information, the electronic billboard information, and the real time information on one screen. That is, the first control device 700 can divide the screen area into a plurality of parts and arrange the purchase status information, the EPG information, the electronic board information, and the real time information in each of the divided areas.

Since a variety of information is included in one screen, the PD can easily manage the broadcasting.

The second control device 800 may perform a function of managing an image actually transmitted by the shopping information providing device 300. For example, the second control device 800 may be a device assigned to a computer graphic worker of a home shopping broadcaster. The computer graphic worker can select the location where the real-time information content is to be arranged or select the size of the screen area using the second control device 800. [

In addition, the second control device 800 can receive a selection command for specific real-time information from the first control device 700. [ The second control device 800 can transmit corresponding real time information corresponding to the selection command to the shopping information providing device 300. [ As the specific real-time information is received, the shopping information providing device 300 can generate the real-time information as an image and synthesize the generated real-time information content with the home shopping broadcast image.

Also, the second control device 800 can receive the modification command for the real-time information from the first controller 700, modify the real-time information according to the received modification command, and transmit the modified real- 300). Upon receiving the modified real-time information, the shopping information providing device 300 may generate the real-time information as an image and synthesize the generated real-time information contents with the home shopping broadcast image.

On the other hand, FIG. 14 shows a control system 20 composed of two control devices, but more control devices for home shopping broadcasts may be included in the control system 20.

Also, while the foregoing has described the PD and the computer graphic operator as the administrator of the control management, the above-mentioned user may also include the PD and the computer graphic operator.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

10: shopping information providing system 20: control system
100: broadcast image providing apparatus 200: real time information providing apparatus
300: Shopping information providing apparatus 310: Receiving unit
320: input unit 330: storage unit
340: control unit 350:
360: image synthesizer 370: transmitter
400: Set-top box 500: TV
600: screen area 610: first area
620: second area 700: first control device
800: second control device

Claims (20)

A receiving unit for receiving real-time information related to the home shopping broadcast video and the home shopping broadcast video;
An image generating unit generating real time information contents including the real time information;
An image synthesizer for synthesizing the home shopping broadcast image and the real time information contents; And
And a transmitter for transmitting the synthesized image. The method according to claim 1,
Further comprising an input unit for receiving a user command. The method according to claim 1,
Temporarily storing the home shopping broadcast video and the real-time information received through the receiver,
A real-time information content generated through the image generation unit is temporarily or permanently stored,
And a storage unit for temporarily or permanently storing the combined home shopping image through the image combining unit. The method according to claim 1,
Wherein the image synthesizer comprises:
Arranging the home shopping broadcast image in a first area of the screen area,
Wherein the real-time information content is arranged in a second area of the screen area,
Wherein the first area and the second area are separated or overlapped. The method according to claim 1,
Wherein the real-time information includes information that is updated in real time on a product being sold through the home shopping broadcast image. The method according to claim 1,
Wherein the real-time information includes a sale status of a merchandise being sold through the home shopping broadcast video and a shopper response information. The method according to claim 6,
Wherein the sales status includes at least one of a number of completed sales, a number of sales by color, a purchase rate, a sex distribution, and a sales rate by region,
Wherein the buyer response information includes at least one of a product review and a search word input status. The method according to claim 1,
Wherein the real-time information contents are multimedia contents including a still image, a moving picture and a text, or a combination of two or more thereof. The method according to claim 1,
Wherein the receiving unit receives the home shopping broadcast image and the real time information from the control system,
The control system
A first controller receiving a selection command for specific real-time information among a plurality of real-time information; And
And a second control device for transmitting real-time information corresponding to the selection command to the receiver. 10. The method of claim 9,
The first control device transmits a modification command for real-time information corresponding to the selection command to the second control device,
And the second control device transmits the modified real time information to the receiver in accordance with the modification command. Receiving a home shopping broadcast image;
Receiving real-time information related to the home shopping broadcast image;
Generating real-time information contents including the real-time information;
Synthesizing the home shopping broadcast video and the real-time information content; And
And transmitting the synthesized image. 12. The method of claim 11,
And receiving a user command. 12. The method of claim 11,
Temporarily or permanently storing the received home shopping broadcast video and real-time information;
Temporarily or permanently storing the generated real-time information contents; And
Further comprising temporarily or permanently storing a home shopping composite image obtained by synthesizing the home shopping broadcast video and the real-time information content. 12. The method of claim 11,
Wherein the step of synthesizing the home shopping broadcast video and the real-
Arranging the home shopping broadcast image in a first area of a screen area; And
And arranging the real-time information contents in a second area of the screen area,
Wherein the first area and the second area are separated or overlapped. 12. The method of claim 11,
Wherein the real-time information includes information that is updated in real-time with respect to a product being sold through the home shopping broadcast image. 12. The method of claim 11,
Wherein the real-time information includes a sales status of a merchandise being sold through the home shopping broadcast video and a shopper response information. 17. The method of claim 16,
Wherein the sales status includes at least one of a number of completed sales, a number of sales by color, a purchase rate, a sex distribution, and a sales rate by region,
Wherein the buyer response information includes at least one of a product review and a search word input status. 12. The method of claim 11,
Wherein the real-time information content is a multimedia content including a still image, a moving image, and a text, or a combination of two or more thereof. 12. The method of claim 11,
Wherein the home shopping broadcast video and the real time information are received from a control system,
The control system includes:
A first controller receiving a selection command for specific real-time information among a plurality of real-time information; And
And a second control device for transmitting real-time information corresponding to the selection command. 20. The method of claim 19,
The first control device transmits a modification command for real-time information corresponding to the selection command to the second control device,
And the second control device transmits the modified real-time information according to the modification command.

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