KR20170042996A

KR20170042996A - Method of performing promotion using contents including virtual reality, augmented relality and game

Info

Publication number: KR20170042996A
Application number: KR1020150142285A
Authority: KR
Inventors: 임재현
Original assignee: 임재현
Priority date: 2015-10-12
Filing date: 2015-10-12
Publication date: 2017-04-20
Also published as: KR101748571B1

Abstract

Provided are an advertisement service providing method and a system thereof. The advertisement service providing method according to an embodiment of the present invention includes the steps of: receiving an advertisement connection signal from a user terminal; providing an advertisement page corresponding to the received advertisement connection signal; displaying at least one or more predefined objects which moves with a constant time period on the upper side of an advertisement display region of the advertisement page on which at least one or more advertisements are displayed; and providing a winning result for a preset prize if any one of the at least one or more objects is selected by a user input. Accordingly, the present invention can improve advertisement exposure efficiency.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a promotion method using contents including virtual reality, augmented reality,

Embodiments of the present invention relate to an advertisement service providing technique, and more particularly, to an advertising service providing method and system capable of providing a prize according to a game result by providing additional fun elements such as a game together with an advertisement page .

Advertising is provided in various forms in various media. They may be screened during the airwaves or IPTV broadcast programs, in the form of portal sites or internet homepage banner ads, or printed on newspapers.

These advertisements reduce the media usage fee of the ad viewer by receiving a predetermined advertising fee from the advertiser regardless of the form, and thereby increase the number and loyalty of the ad viewer, There is a commonality in having models.

On the other hand, the media in which the advertisement is displayed may change greatly due to the development of technology of the times. It is the case that the internet advertisement market overtook the size of the airwave advertising market in just a few decades since the Internet began to spread to the general public.

With the rapid spread of smartphones around the world, the software industry, the game industry, and the content market have begun to evolve into forms suitable for smartphone platforms at a rapid pace.

On the other hand, as the number of subscribers with smartphones has increased and the time they spend using smartphones has increased, smart phones have been recognized for their suitability as an advertising platform.

As a result, the advertising industry is also using a variety of ways to generate revenue from smartphone platforms. The most common form of advertisement implemented on the smartphone platform is a form linking the mobile web page of the advertisement target in the form of banner advertisement to the upper or lower side of the application for the smartphone, that is, the app (App).

However, such a banner advertisement has a problem that the advertisement click rate is low and the efficiency of advertisement exposure is low.

Therefore, there is a need for an advertisement service method capable of improving advertisement exposure efficiency.

Embodiments of the present invention provide an advertisement service providing method and system capable of improving advertisement exposure efficiency.

Embodiments of the present invention may provide advertisements and provide reward for the user of the advertisement and advertisement exposure by providing a prize for the available prizes in the store through additional fun factors provided with the advertisement exposure And provides a method and system for providing an advertisement service.

A method of providing an advertisement service according to an exemplary embodiment of the present invention includes receiving an advertisement access signal from a user terminal; Providing an advertisement page corresponding to the received ad access signal; Displaying at least one predefined object moving at a predetermined time period above an advertisement display area of the advertisement page on which at least one advertisement is displayed; And providing a prize winning result for a predetermined prize when any one of the at least one object is selected by user input.

The receiving of the advertisement access signal may include receiving a QR code including information set differently for each store by the user terminal, or if a near field communication (NFC) tag is tagged, Signal can be received.

The step of providing the advertisement page may identify the store information based on the set information included in the advertisement connection signal and provide the advertisement page set for the confirmed store information.

The step of providing the winning result may provide a winning result for the prize that is available at the store of the confirmed store information and may provide a coupon for the prize available at the store if the prize is won for the prize have.

Further, a method of providing an advertisement service according to an exemplary embodiment of the present invention includes: detecting user information included in the received advertisement access signal; Retrieving at least one of a user's membership level and usage performance based on the detected user information; And adjusting at least one of the number of objects, the color of the object, the type of the object, the size of the object, and the moving speed of the object based on at least one of the searched membership level and the usage history .

The step of providing the winning result may provide an entry page for entry into a specific product if the prize is not won for the prize.

The step of receiving the advertisement access signal may receive the advertisement access signal from the user terminal when the QR code attached to the transportation means is recognized by the user terminal or when the NFC tag is tagged.

Wherein the prize includes a predefined discount coupon or a donation coupon which can be donated to a donation organization, and when the prize is won for the prize, the discount coupon is provided based on the user input, or the discount coupon or the donation coupon And donating to the donor body.

According to another aspect of the present invention, there is provided an advertisement service providing system including: a receiving unit for receiving an advertisement access signal from a user terminal; An advertisement providing unit for providing an advertisement page corresponding to the received advertisement access signal; A display control unit for displaying at least one predefined object moving at a predetermined time period above an advertisement display area of the advertisement page on which at least one advertisement is displayed; And a result providing unit for providing a prize winning result for a predetermined prize when any one of the at least one object is selected by user input.

The receiving unit may receive a QR code including information set differently for each store by the user terminal or an advertisement access signal for the set information from the user terminal when a near field communication (NFC) tag is tagged .

The advertisement providing unit can confirm the store information based on the set information included in the advertisement connection signal and provide the advertisement page set for the confirmed store information.

The result providing unit may provide a winning result for the prize that is available in the store of the confirmed store information and may provide a coupon for the prize available in the store if the prize is won for the prize.

Further, the advertisement service providing system according to an embodiment of the present invention may include a detecting unit detecting user information included in the received advertisement access signal; A retrieval unit for retrieving at least one of a user's membership level and usage performance based on the detected user information; And an adjusting unit adjusting at least one of the number of the objects, the color of the object, the shape of the object, the size of the object, and the moving speed of the object based on at least one of the searched membership level and the use result .

The result providing unit may provide an entry page for entry into a specific product if the prize is not won.

According to the embodiments of the present invention, it is possible to expose an advertisement through a connection in a visit shop or a transportation means such as a bus, a subway, a QR code or an NFC tag provided inside a taxi, For example, by providing a game for selecting an object moving at a predetermined time interval, it is possible to provide fun to the user and improve the efficiency of advertisement exposure.

According to embodiments of the present invention, it is possible to provide a user with a compensation for an advertisement exposure by providing a prize for a prize that can be used in a visiting store or used in another store or an online market for game results provided with an advertisement exposure Therefore, not only can the number of user visits to the advertisement page be increased, but also the effect of returning to the store can be enhanced.

1 is a flowchart illustrating an operation of an advertisement service providing method according to an embodiment of the present invention.
2 is a flowchart illustrating an additional operation of a method for providing an advertisement service according to an exemplary embodiment of the present invention.
Figure 3 shows illustrative figures for illustrating the method according to the invention.
4 shows an example for explaining the display of advertisements and objects.
Fig. 5 shows an example for explaining the effect of the present invention.
6 illustrates a configuration of an advertisement service providing system according to an embodiment of the present invention.
FIG. 7 illustrates examples of a game provided in an advertisement service providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the following, although limited embodiments are described, these embodiments are examples of the present invention and those skilled in the art can easily modify these embodiments.

Embodiments of the present invention increase the possibility of exposure to an advertisement in a mobile advertisement or an online advertisement and provide a user who is connected to the advertisement page with a prize for winning a specific prize according to a result of a simple game provided together with advertisement exposure, The goal is not only to increase the efficiency of advertisement exposure, but also to provide users with fun and reward.

Here, the user can access the advertisement page by using a user terminal, for example, a smart phone, and the QR code or the near field (NFC) provided in the store visited by the user or the boarding vehicle, communication tag may be used to provide an advertisement page set for a visit shop or a transportation means and a winning result for a prize can be confirmed by selecting at least one object moving on the advertisement page.

At this time, the user terminal may be equipped with an application that can be connected to the system of the present invention through a QR code or an NFC (near field communication) tag. Alternatively, a QR code or NFC Or may suggest a download for the application after connecting to the system. Of course, it is possible to increase the downloading probability of the application by providing together with the benefits provided to the user by downloading the application.

Hereinafter, for the sake of convenience of explanation, the QR code or the NFC tag is attached to each store in the detailed description of the present invention.

FIG. 1 is a flowchart illustrating an operation of an advertisement service providing method according to an exemplary embodiment of the present invention. Referring to FIG.

Referring to FIG. 1, an advertisement service providing method according to an embodiment of the present invention provides an advertisement page corresponding to a received advertisement access signal when receiving an advertisement access signal from a user terminal (S110, S120).

Here, the step S110 may be performed in such a manner that a QR code including information set differently for each store such as a restaurant, a coffee shop, a convenience store, a clothing store, a shoe store or the like is recognized by the camera of the user terminal or the NFC tag is tagged The user terminal can receive the advertisement connection signal from the user terminal by transmitting the advertisement connection signal including the corresponding QR code or the information set in the corresponding NFC tag from the user terminal. That is, the QR codes may be different for each store, and the information stored in the NFC tag may be different. For example, in a coffee shop, an A QR code can be attached to a table counter or a menu plate, and a restaurant QR code can be attached to a table counter or a menu plate, and a convenience store can be provided with a C QR code . Of course, the same QR code can be attached to stores of the same brand.

Of course, the QR code and the NFC tag are not limited to the above-described attachment position, and can be attached to various attachable positions such as a vibration ring, a menu plate, a cash register card sign plate, a table napkin case, and the like.

The advertisement access signal received in step S110 includes information previously set in the QR code or NFC tag, for example, store information, advertisement page URL information, system information for providing an advertisement service, and the like, and user terminal information, Number, and member information when the application for the advertisement service is loaded.

In step S120, based on the QR code included in the advertisement access signal received in step S110 or the information set in the NFC, the shop information on which the QR code or NFC tag is attached is checked, and the advertisement page set for the confirmed store information is advertised To the user terminal that has transmitted the connection signal.

At this time, the system can store the store information corresponding to the information set in the QR code or the NFC, the advertisement page corresponding to each store, and retrieve the store information for the advertisement connection signal upon receiving the advertisement connection signal, The advertisement page corresponding to the advertisement page can be provided.

The advertisement page provided by step S120 may include one advertisement or may include a plurality of ads.

If the corresponding advertisement page is provided in step S120, at least one predefined object moving along the advertisement display area in which the advertisement included in the advertisement page is displayed is displayed together with the advertisement (S130).

At this time, the system may provide the user terminal together with the advertisement page provided in steps S120 and S130 and the object moving above the advertisement display area of the advertisement page.

In step S130, at least one or more objects are moved at predetermined time intervals above the advertisement display area, and when the advertisement included in the advertisement page is plural, the advertisement displayed in the advertisement display area may also be changed at a predetermined time period. In this case, a certain time period during which the object is moved may be shorter than a predetermined time period during which the advertisement is changed. For example, the advertisement displayed in the advertisement display area is changed in a first time period, for example, a period of 3 seconds, and at least one object is changed in a random manner in the advertisement display area at a second time period, for example, randomly or regularly.

At least one or more objects displayed in step S130 can be adjusted according to the situation, which will be described in detail in Fig.

At step S130, at least one or more objects moving on the advertisement page and the advertisement page set for the store are provided to the user terminal, and when the advertisement page is displayed on the screen, it is determined whether any one of at least one object moving by user input is selected (S140).

That is, steps S130 and S140 may increase the advertisement exposure effect by displaying the advertisements of the advertisement page set corresponding to the store during the time when the moving object is clicked or selected by the user.

If it is determined in step S140 that any one of the at least one object is selected by the user, the result of the win for the prize available in the store is provided to the user in step S150.

Here, in step S150, when the prize is won, the user can be notified that the prize has been won together with the contents of the prize. If the prize is not won, that is, if the prize is won, the prize can be notified If you apply for a prize, you may be given a prize through lottery on a weekly or monthly basis.

That is, if the merchandise to which a prize corresponding to at least one object moving in the upper part of the advertisement display area corresponds to the store, for example, a shop where the user visited and performed QR code recognition or NFC tag tagging is a coffee shop The prizes can be coffee sold at the coffee shop, and if the store visited by the user and performed QR code recognition or NFC tag tagging is a convenience store, it can be drinks or confectionery sold at the convenience store.

Of course, in step S150, if a prize is won, the coupon can be exchanged with the prize winning prize. In addition, various methods of exchanging the prize prize can be provided.

If a prize is won in step S150, a coupon for a prize can be paid through various SNS or text messages such as a character or a kakao chat. In the case where an application for a user terminal related to the present invention is installed in a user terminal, You can also pay for a coupon for.

A method according to an embodiment of the present invention for performing the above-described operations will now be described in more detail with reference to FIGS. 3 and 4. FIG.

Figure 3 shows illustrative figures for illustrating the method according to the invention.

3A, when the user recognizes the QR code attached to the visited store by using the camera of the user terminal, the user uses the information set in the recognized QR code, for example, URL information as shown in FIG. 3B Thereby providing an advertisement page that can provide rewards using a simple game along with the advertisement.

Here, as in the example shown in FIG. 3B, by providing a phrase describing the contents of the game provided with the advertisement, it is possible to explain a game method in which the user can get a prize winning opportunity.

When the user input is received in FIG. 3B, at least one or more objects moving above the advertisement display area together with an advertisement page for ads set in advance corresponding to the store, as shown in FIG. 3C, displays two butterflies .

In FIG. 3C, an object above the advertisement display area is displayed with a butterfly, but the object to be displayed may include both an inanimate image such as a character, a brand logo, and the like, and a moving image such as a butterfly. Then, the displayed objects can be displayed with a certain size. Furthermore, the object to be displayed may be a predefined object in the present invention, but not limited thereto. For example, if an object for the store A is defined in advance as a logo of the store A, when the advertisement connection signal for the store A is received, the advertisement page can be provided using the logo of the store A as an object.

Here, the advertisements displayed in FIG. 3C are advertisements set corresponding to the store, and the advertisements are sequentially displayed at a predetermined time period. For example, as shown in FIG. 4, when four advertisements are included in the corresponding advertisement page, each of the four advertisements is sequentially displayed for a predetermined period of time, for example, every three seconds, and two moving butterflies 410 For example, at intervals of 0.2 second for a predetermined period of time. That is, while the first advertisement is displayed for three seconds, the two butterflies 410 are randomly moved at the top of the first advertisement every 0.2 seconds, after the third advertisement is changed from the first advertisement to the second advertisement, While the second advertisement is displayed for three seconds, the two butterflies 410 move randomly at the top of the second advertisement every 0.2 second. This process is repeated from the first advertisement to the fourth advertisement.

As shown in FIG. 4, when four ads are sequentially displayed and two of the butterflies are randomly moved, if any one of the two butterflies is selected by user input, Provide the winner with the results.

For example, if the shop visited by the user is a coffee shop and the prize set is "Americano", if the result of winning the object selected by the user is a prize, as shown in FIG. 3D, the winning information and the available coffee shop Quot; American "coupon to the user, and if the result of the win for the object selected by the user is a winner, as shown in FIG. 3E, winner information and a special prize, for example, (Application link) can be provided together. At this time, the entry opportunity shown in FIG. 3E provides an opportunity for an application for the user terminal (e.g., a smartphone application) related to the present invention, for example, only when downloading the " It is possible.

3E, when the user selects the enter button, the user can download the "Adfan" application as shown in FIG. 3F, enter the user's personal information in the entry page for additional prizes, and apply for additional prizes.

Of course, the opportunity for entry to such additional prizes may also be provided in addition to the prize winning result as shown in FIG. 3D. Of course, the application opportunity for additional prizes can be provided even when the application related to the present invention is not downloaded, and this can be determined by the provider providing the present invention.

The method according to the embodiment of the present invention may also adjust the time for the user to select an object by adjusting the object based on the user information, which will be described with reference to Fig.

FIG. 2 is a flowchart illustrating an additional operation of an advertisement service providing method according to an embodiment of the present invention. FIG. 2 is a flowchart illustrating an operation for adjusting an object according to user information.

Referring to FIG. 2, a method according to an exemplary embodiment of the present invention detects user information included in the advertisement access signal received in step S110, and detects at least one of a user's membership level and usage performance based on the detected user information (S210, S220).

Here, the user information detected in step S210 may be the user terminal telephone number included in the advertisement access signal, or may be the membership information of the user terminal application, for example, the Adpain application related to the present invention.

In step S220, information corresponding to the user information detected in step S210 is searched from the information stored in the database of the system, and when the searched user information exists, the searched member level and the usage history of the searched user information are searched. Here, the system may store only the membership level and the usage record for the user who has installed the Adpain application, for example, an application for the user terminal, User information may also be stored. Of course, for a user who has not installed an application, the user's rating and usage record may be calculated and stored by using the number of accesses to the advertisement page, the access time, etc. of the user phone number, A member's membership level may be higher than the rating of a user who has not installed the application.

When the user's membership level and usage performance are retrieved in step S220, an object to be displayed on the advertisement display area is adjusted based on at least one of the retrieved membership level and the usage performance (S230).

At this time, in step S230, if the user's membership level is higher than the preset reference membership level or the member performance is higher than the standard performance, the number of objects is set to a predetermined number The object can be adjusted by increasing the size of the object, increasing the size of the object by a certain amount, reducing the moving speed of the object at a constant speed, or increasing the moving time period of the object by a predetermined time.

In addition, depending on the situation, step S230 may adjust the color of the object with the color corresponding to the user's membership level or adjust the shape of the object based on the user's membership level.

Depending on the situation, step S230 may adjust the object so that the special object having the winning result is displayed for a predetermined time in the middle, or adjust the object selecting function to select two or more objects to increase the prize winning probability .

The adjustment of the object in step S230 is not limited to the above description, and various methods for adjusting the object according to the user information can be applied.

The object adjusted by the step S230 may be applied to the step S130 shown in Fig.

As shown in FIG. 5, a system (adfang) for performing the method of the present invention includes an advertisement (advertisement) including advertisements corresponding to each of the merchants, Page, and a simple game that can provide an interest and a reward to the customer together on the advertisement page.

In other words, advertisers are able to pay a low cost to Adfang, so that advertisements with high concentration and reach rate can be exposed, and advertisement exposure through merchants (or shops, transportation means) and media of various industries is easy. In terms of merchants or stores, you can return a portion of the revenue generated by advertising to a commission fee, provide advertisements through advertisements pages, and provide prizes to customers to increase customer return visits by paying merchant exchange coupons to customers. In addition, Adfang can be a pleasure and a reward because it can win not only advertisements but also additional fun elements, for example, simple games. In particular, for customers, it is possible to apply for a prize win through a game of an advertisement page or an additional additional prize by utilizing waiting time necessarily in a store.

As described above, in the method according to the embodiment of the present invention, the winning result for a prize is provided by selecting at least one or more objects moving from above the advertisement page. However, the present invention is not limited to this, , A puzzle matching game can be provided.

For example, when the method according to the embodiment of the present invention is connected to the system by QR code recognition or NFC tag tagging, the system provides advertisement of an advertisement page corresponding to the store as a puzzle matching game, If a puzzle match succeeds, it provides a coupon for the prizes. If the puzzle fails to match in time, the puzzle for the advertisement can be automatically adjusted to expose the corresponding advertisement.

At this time, it is also possible to provide an enter button to automatically apply a puzzle for the advertisement and to apply for a specific prize on the advertisement side.

As another example, small advertisements may be provided for small advertisements, and a large number of puzzles may be provided for the advertisement.

In addition, although the method according to the embodiment of the present invention has been described as providing a coupon for a prize predetermined as a result of winning a prize, the present invention is not limited to this, and a predetermined coupon may be provided. , UNICEF, and children's organizations. Here, the donation coupon may include all coupons that can be donated, such as a 500 won coupon, a 1,000 won coupon, a coupon for a specific item, and the like.

Of course, when the discount coupon or the donation coupon is won, the user may directly receive the discount coupon or the donation coupon based on the user input, or may donate the discount coupon or donation coupon to the donation organization. In other words, donations can be made to a donation organization by providing a portion of the proceeds that may be incurred while exposing advertisements, such as todo coupons or donation coupons.

FIG. 6 shows a configuration of an advertisement service providing system according to an embodiment of the present invention, and shows a configuration of a system for performing the operations of FIGS. 1 to 4 described above.

6, an advertisement service providing system 600 according to an exemplary embodiment of the present invention includes a receiving unit 610, an advertisement providing unit 620, a detecting unit 630, a searching unit 640, an adjusting unit 650, A display control unit 660 and a result providing unit 670.

The receiving unit 610 receives the advertisement connection signal transmitted from the user terminal.

At this time, the receiver 610 can recognize the QR code including information set differently for each store such as a restaurant, a coffee shop, a convenience store, a clothing store, a shoe store, etc., It can receive the advertisement access signal including the corresponding QR code transmitted from the user terminal or the information set in the corresponding NFC tag.

At this time, the advertisement access signal may include information preset in the QR code or NFC tag, for example, store information, advertisement page URL information, system information for providing an advertisement service, and the like, and user terminal information, And member information when an application for an advertisement service is loaded.

The advertisement providing unit 620 provides an advertisement page corresponding to the advertisement access signal received by the receiving unit 610.

At this time, the advertisement providing unit 620 confirms the store information to which the corresponding QR code or NFC tag is attached based on the QR code included in the advertisement access signal or the information set in the NFC, To the user terminal that transmitted the advertisement access signal.

The detection unit 630 detects user information included in the received advertisement access signal.

At this time, the user information detected by the detecting unit 630 may be a user terminal phone number included in the advertisement access signal, or may be the user terminal application related to the present invention, for example, the membership information of the Adpain application.

The retrieving unit 640 retrieves at least one of the user's membership level and the usage history based on the user information detected by the detecting unit 630. [

At this time, the search unit 640 searches the information stored in the database of the system for information corresponding to the detected user information, and searches for the membership level and usage performance of the searched user information when the searched user information exists have.

The adjustment unit 650 adjusts the object to be displayed in the advertisement display area based on at least one of the searched membership level and the usage result when the searching unit 640 searches the user's membership level and usage performance.

At this time, if the user's membership level is higher than the preset reference membership level or the member performance is higher than the reference performance, the adjustment unit 650 may adjust the number of objects to a predetermined value such that the user can select, The object can be adjusted by increasing the number of objects, increasing the size of the object by a certain size, reducing the moving speed of the object at a constant speed, or increasing the moving time period of the object by a predetermined time.

Further, the adjustment unit 650 may adjust the color of the object or adjust the shape of the object in a color corresponding to the user's membership level based on the user's membership level. In addition, Or by adjusting the object selection function so that two or more objects can be selected, the probability of winning a prize can be increased.

The display control unit 660 controls the display unit 660 such that at least one or more predefined objects that are moved above the advertisement display area where the advertisement included in the advertisement page is displayed are displayed together with the advertisement, And objects.

At this time, the display control unit 660 may provide the advertisement page and the object moving above the advertisement display area of the advertisement page together with the user terminal that transmitted the advertisement access signal.

The display control unit 660 moves at least one or more objects over the advertisement display area at predetermined time intervals and controls the advertisement displayed in the advertisement display area to change at a predetermined time period when there are a plurality of advertisements included in the advertisement page. For example, the display control unit 660 controls the advertisement displayed in the advertisement display area to be displayed at a first period of time, for example, a period of 3 seconds, and displays at least one object at a second time period, And is controlled to move randomly or regularly in the advertisement display area in the second cycle.

The result providing unit 670 provides a winning result for a predetermined prize to the user when any one of the at least one object is selected by user input.

At this time, when the prize is won by the selected object, the result providing unit 670 notifies the user that the prize has been won together with the prize contents. If the prize is not won, that is, It is possible to provide an opportunity to apply for a prize or the same prize.

The result providing unit 670 may provide a coupon that can be exchanged for a prize that is won when the prize is won. For example, the result providing unit 670 may provide a coupon for a prize through various SNS or text messages such as a character or a kakao chat when winning a prize, or may transmit a coupon for a user terminal, If installed, the coupon for the prize can be paid through the application.

The system or apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the systems, devices, and components described in the embodiments may be implemented in various forms such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array ), A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to embodiments may be implemented in the form of a program instruction that may be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims

Receiving an ad access signal from a user terminal;
Providing an advertisement page corresponding to the received ad access signal;
Displaying at least one predefined object moving at a predetermined time period above an advertisement display area of the advertisement page on which at least one advertisement is displayed; And
When one of the at least one object is selected by a user input, providing a winning result for a predetermined prize
The advertisement service providing method comprising:

The method according to claim 1,
The step of receiving the ad access signal
Wherein when a QR code including information set differently for each store is recognized by the user terminal or an advertisement access signal for the set information is received from the user terminal when an NFC tag is tagged, Service delivery method.

3. The method of claim 2,
The step of providing the advertisement page
Checking the store information based on the set information included in the advertisement access signal, and providing the advertisement page set for the confirmed store information.

The method of claim 3,
The step of providing the winning result
Providing a winning result on the prize that is available in the store of the confirmed store information and providing a coupon for the prize available in the store if the prize is won for the prize.

The method according to claim 1,
Detecting user information included in the received advertisement access signal;
Retrieving at least one of a user's membership level and usage performance based on the detected user information; And
Adjusting at least one of the number of objects, the color of the object, the shape of the object, the size of the object, and the moving speed of the object based on at least one of the searched membership level and the use result
The method of claim 1, further comprising:

The method according to claim 1,
The step of providing the winning result
And providing an entry page for entry into a specific product when the prize is not won for the prize.

The method according to claim 1,
The step of receiving the ad access signal
Wherein when the QR code attached to the transportation means is recognized by the user terminal or when a near field communication (NFC) tag is tagged, the advertisement access signal is received from the user terminal.

The method according to claim 1,
The prize
A predefined discount coupon, or a donation coupon that can be donated to a donation organization,
Receiving the discount coupon based on the user input when winning the prize, or donating the discount coupon or the gift coupon to the donor organization
The method of claim 1, further comprising:

A receiving unit for receiving an advertisement access signal from a user terminal;
An advertisement providing unit for providing an advertisement page corresponding to the received advertisement access signal;
A display control unit for displaying at least one predefined object moving at a predetermined time period above an advertisement display area of the advertisement page on which at least one advertisement is displayed; And
When a user selects one of the at least one object by the user input,
And an advertisement service providing system.

10. The method of claim 9,
The receiving unit
Wherein when a QR code including information set differently for each store is recognized by the user terminal or an advertisement access signal for the set information is received from the user terminal when an NFC tag is tagged, Service delivery system.

11. The method of claim 10,
The advertisement providing unit
Confirms the store information based on the set information included in the advertisement access signal, and provides the advertisement page set for the confirmed store information.

12. The method of claim 11,
The result providing unit
Providing a winning result on the prize available in the store of the confirmed store information and providing a coupon for the prize available in the store if the prize is won for the prize.

10. The method of claim 9,
A detector for detecting user information included in the received advertisement access signal;
A retrieval unit for retrieving at least one of a user's membership level and usage performance based on the detected user information; And
An adjusting unit adjusting at least one of the number of objects, the color of the object, the shape of the object, the size of the object, and the moving speed of the object based on at least one of the searched membership level and the usage history,
Wherein the advertisement service providing system further comprises:

10. The method of claim 9,
The result providing unit
And provides an entry page for entry to a specific product when the prize is not won for the prize.