KR20170015438A - Advertisement intermediation system - Google Patents

Abstract

According to an embodiment of the present invention, a computer program stored in computer readable medium is disclosed. The computer program includes commands for performing the following steps, comprising: receiving advertisement transaction request information including an advertisement exposure condition from an advertiser; registering the advertisement transaction request information in an advertisement transaction platform; receiving selection for at least one advertisement transaction request information among the advertisement transaction request information on the advertisement transaction platform from an advertisement agency; and generating advertisement transaction contract information with the advertiser who has registered an advertisement agency company and the advertisement transaction request information selected by the advertisement agency company.

Description

ADVERTISEMENT INTERMEDIATION SYSTEM

The present invention relates to a traffic trading method, and more particularly, to a network-based advertising intermediation system.

As the network infrastructure such as mobile communication and wired and wireless Internet has been expanded, more and more advertisers prefer network-based advertisement as advertisement means.

Korean Patent No. 10-0867088 discloses a viral marketing method for a promotional product and a system for performing the method.

Advertisers search for advertising agencies that provide advertising media for advertising activities. The ad agency will check if the advertiser is eligible to run the ad. A specific advertising contract will then be concluded in agreement between the advertiser and the advertising agency.

It takes a lot of time for the advertiser to find the advertising agency and judge whether the cost of the advertisement is reasonable. In addition, the process of negotiating a contract requires a lot of time and attention from both advertisers and advertising agencies.

Accordingly, a large number of advertisers are performing advertisement contracts with an advertisement agency through intermediaries. That is, the intermediary mediates the advertising contract between the advertiser and the advertising agency and takes care of all the adjustments related thereto.

In this case, the advertiser can easily use the advertisement agency, but the cost is more than the direct contract.

Furthermore, as indirect transactions are made, rather than direct transactions between contract parties, transparency of transactions is hampered in some ad transactions.

Thus, there is a need in the art for a system to reduce the cost and time required to enter an advertisement transaction.

At the same time, there is a need in the art for a system for transparent and fair trade.

There is also a need in the art for accurately predicting the amount and type of traffic that results from advertising.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described circumstances, and is intended to provide traffic to a traffic transaction requestor in response to a traffic request.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned circumstances and provides a platform for commercial transactions.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned circumstances, and it is intended to reduce the cost and time required for concluding an advertising transaction contract.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems, and it is an object of the present invention to enable an advertiser to designate the amount of traffic and the condition of achievement as a result of an advertisement.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and it is an object of the present invention to automatically determine an appropriate price of traffic according to a demand-supply rule.

In order to realize the above-mentioned problem, a computer program stored in a computer-readable medium is disclosed according to an embodiment of the present invention. The computer program comprising instructions for causing a computer to perform the following steps: receiving ad transaction request information including an advertisement exposure condition from an advertiser; Registering the advertisement transaction request information in an advertisement trading platform; Receiving a selection of at least one of the advertisement transaction request information from the advertisement agency on the advertisement transaction platform; And generating advertisement transaction concisely with the advertiser who has registered the advertisement transaction request information selected by the advertisement agency and the advertisement agency; . ≪ / RTI >

In addition, an advertisement mediating server according to an embodiment of the present invention is disclosed. Wherein the advertisement mediating server comprises: an advertisement transaction request information receiver for receiving advertisement transaction request information including an advertisement exposure condition from an advertiser; An advertisement transaction request information registering unit for registering the advertisement transaction request information in an advertisement trading platform; An advertisement transaction request information selection and reception unit receiving a selection of at least one of advertisement transaction request information on the advertisement transaction platform from at least one of the advertisement agencies; And an advertisement transaction execution information generating unit for generating advertisement transaction execution information with the advertiser who has registered the advertisement transaction request information selected by the advertisement agency and the advertisement agency; . ≪ / RTI >

According to the configuration of the present invention as described above, traffic according to a traffic request can be provided to a traffic transaction requestor.

According to the configuration of the present invention as described above, a platform for an advertisement transaction can be provided.

According to the configuration of the present invention as described above, it is possible to reduce the cost and time required for concluding an advertisement transaction contract.

According to the configuration of the present invention as described above, the advertiser can designate the amount of traffic and the condition for achieving the advertisement as a result of the advertisement.

According to the above configuration of the present invention, the appropriate price of traffic can be automatically determined by the demand-supply rule.

According to the above configuration of the present invention, the appropriate price of traffic can be automatically determined by the demand-supply rule.
Various aspects are now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following examples, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will be apparent that such aspect (s) may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing one or more aspects.
Figure 1 illustrates an advertising mediation system in accordance with an embodiment of the present invention.
Figure 2 illustrates the components of an advertising mediation server in accordance with an embodiment of the present invention.
3 illustrates an exemplary view of an advertising mediation platform in accordance with one embodiment of the present invention.
4 illustrates a flow chart of an advertisement mediation service according to an embodiment of the present invention.
5 shows a flowchart of a method for providing customized traffic according to an embodiment of the present invention.
Figure 6 illustrates a customized traffic provision system in accordance with an embodiment of the present invention.
FIG. 7 illustrates components of a customized traffic transaction server according to an embodiment of the present invention.
Figure 8 shows a more detailed view of an advertising mediation system according to an embodiment of the invention.
9 is a block diagram of a computer that is operative to run an advertisement mediation computer program in accordance with one embodiment of the present invention.

Various embodiments and / or aspects are now described with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will also be appreciated by those of ordinary skill in the art that such aspect (s) may be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of one or more aspects. It is to be understood, however, that such aspects are illustrative and that some of the various ways of practicing various aspects of the principles of various aspects may be utilized, and that the description set forth is intended to include all such aspects and their equivalents.

In addition, various aspects and features will be presented by a system that may include multiple devices, components and / or modules, and so forth. It should be understood that the various systems may include additional devices, components and / or modules, etc., and / or may not include all of the devices, components, modules, etc. discussed in connection with the drawings Must be understood and understood.

As used herein, the terms "an embodiment," "an embodiment," " an embodiment, "" an embodiment ", etc. are intended to indicate that any aspect or design described is better or worse than other aspects or designs. . As used herein, the terms 'component,' 'module,' 'system,' 'interface,' and the like generally refer to a computer-related entity and include, for example, hardware, It can mean software.

In addition, the term "or" is intended to mean " exclusive or " That is, it is intended to mean one of the natural inclusive substitutions "X uses A or B ", unless otherwise specified or unclear in context. That is, X uses A; X uses B; Or when X uses both A and B, "X uses A or B" can be applied to either of these cases. It should also be understood that the term "and / or" as used herein refers to and includes all possible combinations of one or more of the listed related items.

It is also to be understood that the term " comprises "and / or" comprising " means that the feature and / or component is present, but does not exclude the presence or addition of one or more other features, components and / It should be understood that it does not. Also, unless the context clearly dictates otherwise or to the contrary, the singular forms in this specification and claims should generally be construed to mean "one or more. &Quot;

In addition, the terms "client "," user ", and "user ", as used herein, are often used interchangeably. In addition, the terms "component " and" element ", as used herein, are also often used interchangeably.

The terms "system "," network "or" network ", as used herein, are often used interchangeably.

As used herein, the terms "information" and "data" are often used interchangeably.

Further, the terms "traffic "," traffic volume ", and "traffic volume ", as used herein, can often be used interchangeably with each other.

Figure 1 illustrates an advertising mediation system in accordance with an embodiment of the present invention.

As shown in FIG. 1, the advertising agency device and the advertiser device may be connected to the network 120. In addition, the above-described devices can be connected to the mediation server 100 providing the advertisement trading platform via the network 120. [ Thus, an advertisement mediating system using a network can be realized.

The advertisement mediating system shown here includes a Public Switched Telephone Network (PSTN), a Digital Subscriber Line (xDSL), a Rate Adaptive DSL (RADSL), a Multi Rate DSL (MDSL), a Very High Speed DSL (Universal Asymmetric DSL), High Bit Rate DSL (DSL), and Local Area Network (LAN).

In addition, the advertisement mediating system disclosed herein can be classified into a Code Division Multi Access (CDMA), a Time Division Multi Access (TDMA), a Frequency Division Multi Access (FDMA), an Orthogonal Frequency Division Multiple Access (OFDMA), a Single Carrier- ), And other systems.

1, the ad mediation system includes a mediation server 100, a network 120, advertiser devices 112 and 113, and ad agency devices 131 and 133, as shown in FIG. .

In addition, the advertisement mediating system according to an embodiment of the present invention may further include an advertisement exposure target device 151, 153 connected to the advertisement agency server 130 corresponding to the advertisement agency and the network 120. That is, the advertisement exposure target devices 151 and 153 and the mediation server 100 may be connected through the advertisement agency server 130.

Further, the advertisement mediating system may further include the advertiser server 110. [

The above-described advertisement agency server 130 is a server corresponding to an advertisement agency, for example, a server for processing and / or operating contents served by an advertisement agency. In addition, the advertising agency may have one or more ad agency servers 131. Further, the advertiser server 130 may be a server corresponding to the advertiser, for example, a server for processing and / or operating contents that the advertiser is serving. For example, it may be a server that operates at least one of an application including a game, such as a PC with a SDK or a plug-in, a smart TV, a smart phone, and a web site. Further, the advertiser may have one or more advertiser servers 110.

The above-described advertisement mediating system is not limited to the above-described configuration, but may be implemented by adding other components or excluding some of the components.

The mediation server 100 according to the embodiment of the present invention may receive the advertisement transaction request information including the advertisement exposure condition from the advertiser. Further, the mediation server 100 may register the advertisement transaction request information in the advertisement trading platform 300 (see FIG. 3).

In addition, a selection input for arbitrary ad transaction request information may be received from the ad agency through the ad platform 300 on which the plurality of ad transaction request information is registered.

Then, the mediation server 100 may generate advertisement agreement information with the advertiser who has registered the advertisement transaction request information selected by the advertisement agency and the advertisement agency.

A series of processes involved in an advertising contract between an advertiser and an advertising agency follows the process of "Advertiser requests an advertisement agency → Advertisement agency confirms the possibility of advertisement, agreement between advertisers and advertising agencies → Agreement on an advertisement transaction" .

Therefore, the advertiser finds an advertisement agency providing a desired advertisement medium, confirms whether or not the advertisement can be executed, and thereafter, a specific advertisement contract is concluded, so that time and / or cost is considerable. Furthermore, it takes a lot of time to find the advertising agency and judge whether the price of the advertisement is reasonable. Also, the time and cost of meeting between the advertiser and the advertising agency are also considerable.

According to the advertisement transaction system according to the embodiment of the present invention, when an advertiser transmits desired contract, that is, 'transaction request information' to the mediation server 100 through the advertisement transaction platform, Can be registered. In addition, the advertisement agency can select one or more transaction request information among a plurality of transaction request information through the advertisement trading platform. Thereby, an advertising contract between the advertiser and the advertising agency can be concluded.

That is, the time to sign up an advertisement contract can be shortened and the cost can be reduced.

In addition, since there is little waste of time and / or cost in the conventional process of signing an advertisement, most of the advertisers are contracting with an advertisement agency through an intermediary. That is, the intermediary mediates the advertising contract between the advertiser and the advertising agency and is responsible for all the adjustments related thereto.

In this case, the advertiser and the advertisement agency have to pay a predetermined fee according to the advertisement contract to the intermediary, so that the cost for the advertisement can be wasted. In addition, since indirect transactions are made rather than direct transactions between contract parties, transparency of transactions is hindered in some ad transactions.

According to the advertisement transaction system according to the embodiment of the present invention, since the direct transaction between the advertiser and the advertisement agency is performed, a transparent transaction can be concluded to both the advertiser and the advertisement agency.

The mediation server 100 may include an advertisement transaction request information receiving unit 210, an advertisement transaction request information registering unit 220, an advertisement transaction request information selecting and receiving unit 230, an advertisement transaction completion information generating unit 240, And may include a receiving unit 250, an advertisement information generating unit 260, an event receiving unit 270, a compensation payment determining unit 280, and a database unit 290. This will be described later with reference to FIG.

The mediation server 100 may also be referred to as an " advertisement transaction mediation server ", an " advertisement transaction server ", an "advertisement server"

Further, the terms "advertiser" and "advertising agency " used herein should be broadly interpreted as being construed to encompass all types of advertising based on an application including at least one of a game application, a Social Networking System (SNS) application, a website, And providing the contents.

Here, the term "advertisement" may refer to all intentional activities that widely inform the consumer of information about goods and / or services through various media.

Here, "advertiser" means the subject who wants to display the advertisement to the user.

Here, "advertising agency" refers to the entity that advertises to the user on behalf of the advertiser.

Here, the term "target of advertisement exposure" means an object exposed to an advertisement presented by "advertiser"

Further, in the present invention, the "advertisement exposure target person" may be a user of the application being served by the "advertisement agency ".

For example, suppose there is a subject A who wants to run an ad for a location-based social app "Surprise". It is also assumed that there is a subject B that advertises the location-based social app "Surprise". At this time, A may be referred to as "advertiser" and B may be referred to as "advertising agency ".

Additionally, the terms "advertiser" and "traffic acceptor ", as used herein, are often used interchangeably with each other. Also, "ad agency" and "traffic provider" are often used interchangeably. Further, the terms "commercial transaction" and "traffic transaction ", as used herein, can often be used interchangeably with each other.

Hereinafter, "device" may include all devices operatively connected to network 120. It may also be referred to as a device on which content can be provided based on an application that includes at least one of a game application, a Social Networking System (SNS) application, a website, and a television.

That is, the above-mentioned "device" may be a PC, a mobile phone, a kiosk, a cellular phone, a cellular, a cellular terminal, a subscriber unit, a subscriber station, a mobile station, a terminal, a remote station, a PDA, Such as a cellular telephone, an agent, a cellular telephone, a wireless telephone, a Session Initiation Protocol (SIP) telephone, a wireless local loop (WLL) station, a handheld device having a wireless connection capability, a wireless modem, But is not limited to these.

Such a "device" may also be referred to as, but not limited to, any device capable of using a wired connection mechanism, such as a wired fax, a PC with a wired modem, a wired telephone, Do not.

For example, the advertiser devices 112 and 113 according to the present invention may be one of UEs capable of operating in connection with the network 120, such as a mobile phone, a tablet, a PC, a wearable device, a notebook, a PMP, . In addition, the advertisement agency devices according to the present invention may be one of UEs that can be connected to the network 120 such as a mobile phone, a tablet, a PC, a wearable device, a notebook, a PMP, or an MP3 player.

Further , the advertisement exposure target devices 151 and 153 may be referred to as devices that are connected to the advertisement agency server 130 and can use the contents provided by the advertisement agency.

In addition, the advertisement exposure target device (for example, 151) may be connected to the advertisement agency server 130 and the network 120, and may transmit and receive various information about contents served by the advertisement agency. That is, the advertisement exposure target device (for example, 151) may be connected to the network 120 to use an application that is operated by the advertisement agency server 130.

Further, according to an embodiment of the present invention, the advertisement exposure target device (for example, 151) may receive the advertisement information including the reward information from the advertisement agency server 130. The advertisement exposure target device 151 (for example, 151) may be configured to allow the advertisement agency server 130 to perform each of the performances (e.g., application execution) of the advertisement exposure target user for use of the application being operated by the advertisement agency server 130 and / (100). Each of the processes of the above-mentioned advertisement exposure target persons can be referred to as an 'event', and can be called an 'event', and includes an application installation, an application subscription, an application execution, an application login, a level up, At least one of an impression and an ad click may be included.

In addition, the advertisement agency server 130 may store the compensation related to each event in advance in a database unit (not shown) of the advertisement agency server 130. That is, the advertisement agency server 130 may match the event received from the advertisement exposure target device (for example, 151) with a predetermined condition, and provide compensation for the event to the advertisement exposure target.

The interaction between the advertisement agency server 130 and the advertisement exposure target device 151 and the interaction between the advertisement exposure target device 151 and the advertiser server 110 may be monitored from the intermediary server 100, . That is, the status of the advertisement exposure target user who has flowed into the advertiser server 110 according to the advertisement information transmitted by the advertisement agency server 130 can be monitored. Alternatively, it may be monitored whether the advertisement agency server 130 has provided appropriate compensation to the advertisement exposure target device (e.g., 151). Further, feedback information may be generated based on the monitoring data.

The above-described contents may be transmitted to at least one of the intermediary server 100 and the advertiser server 110 in the advertisement agency server 130. Accordingly, the advertisement agency server 130 and / or the intermediary server 100 can determine the compensation payment to the advertisement agency.

The advertisement exposure target device 151 may be connected to the advertiser server 110 via a network to transmit and receive various information about contents (for example, content advertised by the advertiser) served by the advertiser have. Therefore, it is possible to install and execute the content (in this case, application) served by the advertiser based on the advertisement information received by the advertisement exposure target person.

The network 120 according to an aspect of the present invention may be configured without discriminating the communication modes such as wired and wireless, and may be connected to various communication networks such as a personal area network (PAN), a wide area network (WAN) . In addition, the network 120 may be a known World Wide Web (WWW) or may use a wireless transmission technology used for short-distance communication such as infrared (IrDA) or Bluetooth have.

The above-described devices can be connected to the intermediary server 100 and the network 120 to exchange various information by the advertisement transaction system.

For example, the advertisement exposure target device (for example, 151) may receive advertisement information including the reward information from the mediation server 100. [

In addition, the advertisement exposure target device (for example, 151) may transmit the user input corresponding to the advertisement information to the mediation server 130. [ For example, advertisement information including contents of "100 coins provided at the time of executing the surplus app" may be received. When the person to be exposed to the advertisement executes the "Surround" app, the contents can be transmitted to the intermediary server 100. [

Optionally, or alternatively, the advertisement exposure target device (e.g., 151) may receive advertisement information including the reward information from the ad agency server 130. Also, the advertisement exposure target device (e.g., 151) may transmit the user input corresponding to the advertisement information to the advertisement agency server 130. [

The above description is only an example according to an embodiment of the present invention, and the advertisement target device (for example, 151) may be connected to the various servers necessary for the advertisement mediating system via the network 120. [

Hereinafter, the contents of the intermediary server 100 will be described in conjunction with the contents of FIG. 2 in the following.

FIG. 2 illustrates components of the advertisement mediation server 100 according to an embodiment of the present invention.

As described above, the advertisement mediation server 100 includes an advertisement transaction request information receiving unit 210, an advertisement transaction request information registration unit 220, an advertisement transaction request information selection and reception unit 230, an advertisement transaction completion information generation unit 240, A reward information receiving unit 250, an advertisement information generating unit 260, an event receiving unit 270, a compensation payment determining unit 280, and a data base unit 290. Hereinafter, it will be described in turn.

The advertisement transaction request information receiving unit 210 according to an embodiment of the present invention may receive the advertisement transaction request information including the advertisement exposure condition from the advertiser device 112 or the advertiser server 110, for example.

The advertisement transaction request information may include at least one of an advertisement exposure condition and a transaction mode. The advertisement exposure condition may include information on the target of the advertisement exposure, the number of times of the advertisement exposure, the frequency of the advertisement exposure, and the exposure completion condition. In addition, the transaction mode may include a payment mode and a payment mode.

Further, the advertisement exposure target information may include at least one of device type, age, sex, place of residence, race, and occupation.

The exposure completion condition may include at least one of an advertisement exposure, an advertisement click, an application execution, an application installation, a membership, and a login.

The above description is merely an example of the advertisement transaction request information according to the embodiment of the present invention, and various information may be included in the advertisement transaction request information. For example, a keyword corresponding to the advertisement transaction request information selected by the advertiser may be included in the advertisement transaction request information.

According to one aspect of the present invention, the advertisement transaction request information received from the advertisement transaction request information receiving unit 210 can be registered in the advertisement trading platform by the advertisement transaction request information registering unit 220.

Additionally, the ad transaction request information may be registered in the ad trading platform with different categories based, at least in part, on the received ad transaction request information.

Alternatively, a keyword corresponding to the advertisement transaction request information may be selected based at least in part on the received advertisement transaction request information. The selected keyword may be registered together with the advertisement transaction request information when registering the advertisement transaction request information in the advertisement trading platform. This allows the advertising agency to provide search results based on a broader search query. Alternatively, the transaction request information may be categorized by the selected keyword.

A report on the advertisement transaction request information may be provided if the advertisement transaction request information having high relevance to the advertisement agency is registered in the advertisement agency device based on the keyword and / or the category.

For example, if advertisement transaction request information for a newly launched baseball game is received, the transaction request information may be provided to an advertisement agency that services an application related to KBO (Korea Baseball Organization). As a result, advertising efficiency can be increased.

Further, the step of targeting the advertisement exposure target may be further performed based on the keywords and / or categories described above. For example, if "car", "red fire", and "sports" were selected as the keywords for the deal request information, the man in his 20s or 40s may be selected for targeting. Various information for targeting the advertisement exposure target can be periodically uploaded to the database unit 290.

In addition, the advertisement transaction request information registration unit 220 can determine the reliability of the received advertisement transaction request information and the advertiser. The reliability is evaluated based at least in part on the previous transaction content and the company evaluation information and may be presented in the form of at least one of score, grade and level. The aforementioned corporate ratings can be based on the advertiser's corporate performance. Additionally, the enterprise rating may be based on an evaluation from the advertising agency and the subject of the exposure. In addition, the corporate rating may include monitoring information on the compensation process for the advertising agency.

Thus, it is possible to prevent malicious ad request information and / or spam ad request information from being registered in the ad trading platform.

Optionally or alternatively, the ad request information register 220 may determine the reliability of the advertising agency. When a predetermined number or more of selection inputs are received for the advertisement transaction request information registered by the advertiser, the advertisement transaction may be concluded based on the reliability.

The advertisement transaction request information registration unit 220 can determine the reliability based on the contents of the previous transaction of the advertisement agency, the feedback from the advertiser, and the like. Furthermore, the reliability of the advertising agency may be determined based on monitoring information on the advertising efficiency of the advertising agency. In addition, the reliability of the advertising agency may be based on the monitoring information on the compensation payment process for the advertisement exposure target person.

According to a further aspect of the present invention, the trading platform may be arranged based on at least one of various categories and keywords to optimize and display the trading request information registration status. It may also be filtered based on at least one of various categories and keywords. Further, the ad transaction request information registered in the ad trading platform may be sorted based on the above-described 'reliability'. Additionally, the trading platform may be formed of a separate API suitable for each of the advertiser and the advertising agency.

Further, the reliability determined by the advertisement transaction request information registration unit 220 may be stored in the database unit 290. [

According to one aspect of the present invention, the advertisement transaction request information selection receiving unit 230 may receive a selection of a plurality of advertisement transaction request information registered in the advertisement transaction platform from the advertisement agency device.

When the selection input for the advertisement transaction request information is received, the advertisement transaction completion information generation unit 240 may generate advertisement transaction execution information with the advertiser that registered the advertisement transaction request information selected by the advertisement agency and the advertisement agency . The generated ad exchange contract information may be transmitted to the advertiser device and the advertisement agency device.

According to a further embodiment of the present invention, the reward information receiving unit 250 may receive reward information to be paid to the advertisement exposure target from the advertisement agency.

The reward information may include at least one of providing an item, providing an item upgrade, providing a coin, providing a point, and providing a cash-exchangeable item.

Here, 'coin' may refer to currency commonly used for content served by at least one of the advertiser and the advertising agency. In addition, the received reward information may be stored in the database unit 290.

The advertisement transaction system according to the embodiment of the present invention can set the compensation to be provided to the advertisement exposure target person by the advertisement agency including the advertisement of the advertiser. Accordingly, the advertising agency can not only unilaterally advertise the advertiser's advertisement, but also can provide a reward for researching ways to increase the participation rate of the advertising agency application. This allows advertisers and agencies to generate synergies, as well as increase the audience participation rate for those who are exposed. Therefore, according to the above-mentioned advertisement transaction system, the efficiency of advertisement can be increased.

Further, the advertisement information generated by the advertisement information generation unit 260 may be transmitted to the advertisement exposure target devices 151 and 153.

That is, the advertisement information may be transmitted in the form of a UI and / or a hyperlink to the advertisement exposure target terminals 151 and 153 in which the application is installed in the intermediary server 100 through the network 120. [

Alternatively, the advertisement information may be transmitted from the intermediary server 100 to the advertisement agency server 130 via the network 120. [ The advertisement information may be transmitted to the advertisement exposure target terminal (for example, 151) by the advertisement agency server 130.

That is, the mediation server 100 according to an embodiment of the present invention can transmit advertisement information for exposing an advertisement related to a specific application to one or more applications.

Additionally, the advertisement information according to one aspect of the present invention may be provided in at least one of a UI (User Interface) and a hyperlink.

Furthermore, the size and / or resolution of the advertisement information may be automatically adjusted according to a format and / or format suitable for the advertisement-subject device.

According to an aspect of the present invention, the mediation server 100 may include an event receiving unit 270. The event receiving unit 270 may receive an event performed by the advertisement exposure object using the contents of the advertisement agency.

Here, the event may include at least one of an application installation, an application subscription, an application execution, an application login, a level up, an item purchase, a friend recommendation, a score acquisition, a score acquisition failure, an advertisement exposure and an ad click.

For example, when the target of advertisement exposure is leveled up in an arbitrary game, the event data may be transmitted to the mediation server 100. Alternatively, the event data may be transmitted to the mediation server 100 when the advertisement exposure target fails to acquire the score in any game.

Alternatively, or alternatively, the above-described event may be the content itself provided by the advertising agency. For example, in a Korean professional baseball game app, Doosan Bears' score could be an event. Or, Nexen Heroes' pitcher replacement may be an event. Further, an NC dynos stole may be an event. In addition, the next pitching pitch may be an event itself.

Additionally, the advertisement information may be provided based on the received event information. For example, if the pitching announcement for the next game is completed, an advertisement may be provided for an app selling Korean baseball ad tickets through a Korean baseball game record app.

According to one aspect of the present invention, the compensation payment decision unit 280 may determine to pay the advertisement exposure target based on at least one of the reward information of the advertisement transaction request information.

For example, suppose that an advertisement target person provides three bonus lives when an advertisement screen is clicked, and an item to which an advertisement exposure target person installs an advertisement application is assumed to provide 120% increase in attack power.

In the case where the advertisement exposure target person clicks the advertisement screen but does not install the advertisement application, according to the embodiment of the present invention, the compensation payment decision unit 280 may decide to provide the advertisement exposure target person with three bonus lives .

The predetermined condition may be stored in the database unit 290 for this purpose.

In other words, the predetermined condition may be matched with the received event to provide compensation for the event to the advertisement exposure target.

For example, it is assumed that the "provision of 10 points when the app is executed" is a predetermined condition, and that the target of advertisement exposure is the advertisement execution target device (for example, 151) executing the corresponding app by the received advertisement information. At this time, an "App Execution" event may be transmitted to the mediation server 100. [

The event data received by the mediation server 100 may be matched with a predetermined condition stored in the database unit 290. When the event data and the predetermined condition are matched, a predetermined compensation may be provided to the target of advertisement exposure. That is, 10 points may be provided to the account connected to the advertisement exposure target device.

Optionally, or alternatively, the aforementioned compensation award determiner 280 may be included in the ad agency server 130. [

According to a further embodiment of the present invention, the compensation payment decision unit 280 may determine compensation payment to the advertising agency based on the advertisement transaction request information. Optionally or alternatively, at least one of the monitoring information and the feedback information may be further utilized in the compensation payment decision provided to the advertising agency.

Furthermore, compensation may be awarded based on a predetermined payment criterion. For example, at least one of CPC (Cost Per Click) and CPM (Cost Per Mile).

If the CPC method is followed, the advertising cost per click may be paid to the advertising agency. If you follow the CPM method, you may be charged for advertising costs that you set for 1000 impressions of that ad.

According to a further aspect of the present invention, the mediation server 100 may include a database portion 290. That is, the database unit 290 stores various information, such as advertisement information, monitoring information, and feedback information, generated in each component included in the mediation server 100, in the database unit 290 of the mediation server 100 Can be set.

In an aspect of the present invention, the database may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM) , A magnetic memory, a magnetic disk, or an optical disk.

In addition, the database unit 290 may temporarily store necessary data by a control unit (not shown), and may utilize data stored in the database if necessary.

The various embodiments described herein may be embodied in a recording medium or storage medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

For example, in accordance with a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs) may be implemented using at least one of field programmable gate arrays, processors, controllers, micro-controllers, microprocessors, and electrical units for performing other functions. The embodiments described herein can be implemented by a control unit (not shown) per se.

The components of the mediation server 100 shown in FIG. 2 are only exemplary components according to an embodiment of the present invention, and each component can be deleted, added, or changed.

For example, the mediation server 100 may further include a monitoring information generation unit (not shown). Here, the monitoring information may be event data corresponding to a user activity occurring in the advertisement exposure target device (e.g., 151) (see FIG. 1).

Further, the monitoring information may be event data received from the advertisement exposure target device (e.g., 151) (see FIG. 1).

Also, the information may be information obtained by monitoring at least one interaction among the advertiser, the advertisement exposure target person, and the interaction between the advertisement agency and the advertisement exposure target person.

Further, it may be monitoring information on the influx of one or more application users into a particular application.

According to an embodiment of the present invention, the mediation server 100 may generate the feedback information based on the monitoring data.

Here, the feedback information includes information such as CTR (Click Through Rate), CVR (Conversion Rate), duration time, traffic, UV (Unique Visitors), abusing, total number of users exposed to the advertisement, (Return On Ad Spend) and ROI (Return Of Investment).

The above terms and terms used in this specification are referred to the following table.

designation Justice Attacking A term referring to an act in which an individual takes unfair advantage of manipulating multiple accounts, such as accounts outside his / her account Conversions A number that represents the desired behavior of an advertiser. Actions include membership, order filling, and order fulfillment. traffic A term referring to the number of visitors a website can accept UV (Unique Visitors) The number of unique visitors to your website over a period of time ROI
(Return Of Investment) Return on investment
ROAS
(Return On Ad Spend) Means advertising revenue and indicates how much revenue you earn from the cost of 1 won to run the ad CPA
(Cost per action) Pay only when the user who viewed the ad responds to membership registration, questionnaires, event participation, etc. CPC
(Cost per click) Pay only when a user clicks on a search query to visit a website, (total ad costs / clicks) X100 CPM
(Cost per millennium) How you pay for your impressions, and how much you pay for the 1000 impressions Cost per sale (CPS) Advertising expenditure only when the user viewing the advertisement leads to sales, especially at shopping malls CTR
(Click Through Ratio) Percentage of clicks compared to impressions, (clicks / impressions) X100 Conversion Rate (CVR) Percentage of clicks after ad clicks Duration Time
(Page Duration) The amount of time a user stays on a schedule page, the exposure time of a particular page for a user PV (Page view) When a user accesses a specific web page and the content of the page appears on the browser, the one-time connection is referred to as "one page view", and the page view can be set to increase continuously even when the same person is connected repeatedly Reach Total population exposed in the ad banner

Table 1 is a table summarizing terms used in the present invention.

According to a further embodiment of the present invention, the mediation server 100 may settle in real time for compensation payments between the advertiser and the advertising agency. Alternatively, it may be automatically settled for each predetermined reference date. Furthermore, the compensation payment between the advertising agency and the target of the advertisement exposure can be settled in real time.

In accordance with a further embodiment of the present invention, the mediation server 100 may receive ad transaction request information including ad exposure conditions from an ad agency device (e.g., 131).

The received advertisement transaction request information is registered in an advertisement trading platform and can receive a selection from the advertiser for at least one of the advertisement transaction request information on the advertisement transaction platform.

In this way, it is possible to generate advertisement transaction information with an advertiser who has registered the advertisement transaction request information selected by the advertisement agency and the advertisement agency.

That is, the operator who provides the traffic registers the desired condition, and the operator who receives the traffic can select the condition.

As a result, advertisers as well as advertisers can actively participate in the advertising transactions, which can expand the size of the advertising platform.

According to one embodiment of the present invention, the above-described components can be integrated. For example, the advertisement transaction request information receiving unit 210, the advertisement transaction request information selecting and receiving unit 230, the reward information receiving unit 250, and the event receiving unit 270 may be collectively referred to as a receiving unit (not shown).

Alternatively, the advertisement transaction request information registration unit 220, the advertisement transaction information generation unit 240, the advertisement information generation unit 260, and the compensation payment determination unit 280 may be collectively referred to as a control unit (not shown).

3 illustrates an exemplary view of an advertising mediation platform in accordance with one embodiment of the present invention.

The advertisement trading platform 300 is connected to the network 120 to transmit and receive various information related to the advertisement mediation from the intermediary server 100, the advertiser device (for example, 112), and the advertisement agency device can do.

For example, when the advertisement transaction request information including the advertisement exposure condition is received from the advertiser, the advertisement transaction request information is registered in the advertisement transaction platform 300.

The trading platform 300 may be a website that can be connected to the mediation server 100, the advertiser device, and the advertising agency device via the network 120. Or may be a PC and / or mobile based application.

In addition, the trading platform 300 may have an arbitrary size depending on the specifications and the type of the device.

Further, a selection input 320 for one or more pieces of ad transaction request information among a plurality of pieces of ad transaction request information 310 registered in the ad trading platform 300 may be received from the advertisement agency.

When the selection input 320 for one or more pieces of advertisement transaction request information is received from the advertisement agency, it is determined that a transaction between the advertiser and the advertisement agency is automatically concluded, and the advertisement transaction request information selected by the advertisement agency and the advertisement agency is registered The advertisement transaction information with the advertiser can be generated.

That is, the advertiser and / or the advertising agency may perform a pre-stage of the advertisement transaction through the advertisement trading platform 300. This can save time and money in finding an agency.

The ad exchange contract information may be transmitted to the advertiser device and the advertisement agency device. For example, the advertisement transaction information may be transmitted to the mobile phone SMS of the advertiser registered in the intermediary server 100. Or, the advertisement transaction conciseness information may be transmitted to the representative e-mail address of the advertisement agency registered in the intermediary server 100.

In addition, it should be understood by those skilled in the art that the above-mentioned commercial transaction should be based on electronic financial transaction terms.

4 illustrates a flow chart of an advertisement mediation service according to an embodiment of the present invention.

The advertisement mediating system has been fully described with reference to Figs. 1 to 3. Hereinafter, a process for providing an advertisement mediating service will be briefly described step by step.

According to an embodiment of the present invention, the mediation server 100 may receive the advertisement transaction request information (S410).

The ad transaction request information received through step S410 may be registered in the ad trading platform (S420)

In operation S430, a selection of the advertisement transaction request information registered in the advertisement trading platform may be received in operation S430.

If the selection input for the advertisement transaction request information is received through step S420, advertisement transaction information with the advertiser who registered the advertisement transaction request information may be generated (S440).

Further, when the advertisement transaction is concluded by the advertisement trading platform, the reward information may be received from the advertisement agency (S450).

Here, the reward information may be reward information that is paid to the target of the advertisement exposure that is exposed to the advertisement by the advertisement agency.

Alternatively, or alternatively, not only the traffic provider but also the traffic acceptor may also define the completion conditions and the rewards to the traffic provider and register them in the transaction system. The traffic providing company may transmit the promotional item registered in the system and the reward information to the user to the promotion item to the intermediary server 100,

The mediation server 100 may construct an offer wall based on the above-mentioned reward information. That is, the advertisement information to be provided to the person to be exposed can be generated as a UI and / or a URL.

The compensation payment may be determined for the target of the advertisement exposure (S460).

When the advertisement exposure target has completed the preset condition, the API can be provided to the advertisement agency so that callback url calling or completion can be confirmed. When an answer input of the advertising agency responding thereto is received, compensation may be paid to the advertisement exposure target. Alternatively, when the target of the advertisement exposure has completed the predetermined condition, the compensation can be automatically paid to the advertisement exposure target.

If the reward is paid to the target of advertisement exposure through step S460, a completion message informing that the reward payment is completed by the advertisement agency can be provided to the advertiser. In response, the advertiser may pay compensation to the advertising agency. Alternatively, the advertisement agency may be automatically compensated based on predetermined conditions (S470).

According to another exemplary method of the present invention, ad transaction request information may be received from an advertising agency. As described above, the advertisement transaction request information may include an advertisement exposure condition.

Upon receiving the advertisement transaction request information from the advertisement agency, the step of registering the advertisement transaction request information in the advertisement transaction platform may be performed.

Further, a selection of at least one or more pieces of ad transaction request information among the pieces of ad transaction request information on the ad trading platform may be received from the advertiser.

Thereafter, the advertisement contract information with the advertiser and the advertisement agency registered with the advertisement transaction request information selected by the advertiser may be generated.

That is, in the above-described steps S410 to S430, both the traffic provider and the traffic receiver may transmit traffic transaction request information for traffic transactions.

Each of the above steps is only an example according to an embodiment of the present invention, and various steps for providing a network-based ad trading system may exist.

For example, the step of retrieving the advertisement transaction request information according to the search condition of the advertisement agency and providing the corresponding advertisement transaction request information to the advertisement agency may be further performed.

Alternatively, the step of searching the advertisement transaction request information according to the search condition of the advertiser and providing the corresponding advertisement transaction request information to the advertiser may be performed.

As another example, the step of retrieving the advertisement transaction request information according to the search condition of the advertisement agency and providing the corresponding advertisement transaction request information to the advertisement agency may be further performed.

Further, the step of targeting the advertisement exposure target may be further performed. For example, advertising information for an application that analyzes cosmetic ingredients may be provided only to women in their teens to thirties who are registered with any game application.

* Through the advertisement intermediation system described above, it is possible to operate in an open market form without requiring any separate negotiation process to be executed for an advertisement transaction. In addition, since brokerage commissions are unnecessary, both advertisers and advertising agencies can reduce costs. In addition, because the transaction is made transparently based on the ad request condition, the ad unit price can be determined by the market principle of demand-supply. In other words, a transparent transaction process and a reasonable price mechanism can be proposed.

5 shows a flowchart of a method for providing customized traffic according to an embodiment of the present invention.

FIG. 6 illustrates a customized traffic transaction system according to an embodiment of the present invention. To describe the customized traffic transaction method of FIG. 6, referring to FIG. 6, Each step will be described below.

Further, each component of the customized traffic transaction system shown in FIG. 6 will be described later.

As shown in FIG. 5, the server 201 may transmit (101) advertisement data for exposing an advertisement related to a specific application to one or more applications based on a traffic transaction request including a traffic transaction condition .

The traffic may be a collection of communication signals having an arbitrary duration occurring in the exchange / trunk line group, that is, a communication flow in a communication facility such as a telegraph, a telephone, or the like.

In addition, the traffic may indicate the number of concurrent users or the number of users visiting the service for a day. Further, the unit of the traffic may be "name" indicating the number of people. For example, one person may be one traffic.

According to one aspect of the present invention, the number of concurrent accesses may mean that a user simultaneously accesses and uses a line held by any one server, and further means a user who uses the line at the same time .

Furthermore, a customized traffic transaction server, which will be described later, can monitor the amount of traffic indicating the number of concurrent users.

In addition, the customized traffic transaction server can detect effective traffic to be described later on the basis of the traffic amount indicating the number of concurrent users.

According to another aspect of the present invention, the number of daily visitors may refer to the usage of any application or the number of users browsing the contents of the application during a day.

Specifically, the number of daily visitors can be counted according to the activity of the user. That is, the user may include a user who visits the application, a user who views the page of the application, a user who has commented on the page of the application, and the like.

In addition, the customized traffic transaction server may monitor a traffic amount indicating the number of daily visitors.

Further, the customized traffic transaction server can detect effective traffic to be described later on the basis of the traffic amount indicating the number of daily visitors.

Additionally, the traffic may mean a data transmission amount of the server. That is, the more traffic is attempted from the outside to the server, the more traffic can be increased.

In addition, the system administrator can monitor at least one of the number of visitors, the average number of pageviews per visitor, the average visit time, the average pageview time, the high traffic time zone, It can also be monitored.

According to an aspect of the present invention, the traffic may be traded in a traffic trading market. The traffic transaction market may be a virtual space and / or an open market to which the network is connected.

The traffic transaction requester can purchase the traffic by presenting the protocol address and the like desired by the requester in the open market type traffic transaction market.

The traffic transaction requester may purchase a coin, which is a virtual money that can be used in the traffic trading market, by using a payment means.

The coin may be expressed as coin per traffic per unit of reference traffic and may be deducted according to incoming traffic.

For example, the coin "1 coin" may refer to the number of unit coins subtracted when traffic representing 100 connected users is input.

Also, the coin of the coin may be varied by the administrator and / or the user of the traffic trading market.

Further, after the traffic transaction and traffic flow are terminated, the remaining coins may be exchanged for the traffic requester who purchased the traffic.

That is, when the traffic requestor has purchased the coin for traffic transaction with a specific payment means (for example, a bank transfer, a card payment, a mobile phone payment, etc.), the remaining coin is re- The cash requester may return cash by a specific payment method used by the traffic requester.

The traffic may be a commodity to be traded, and the traffic requestor may be exchanged based on the settlement. Specifically, the object of the transaction may be a traffic transaction use right, and the traffic requestor may receive the traffic requested by the traffic requestor based on the traffic transaction condition using the traffic transaction use right.

According to an aspect of the present invention, the customized traffic transaction server may generate data constituting the interface for providing to an interface user terminal for traffic transaction.

Specifically, the data constituting the interface may be transmitted to the user terminal and displayed, and the traffic transaction requestor may request the traffic transaction through the interface of the user terminal.

In addition, the interface may activate a dialog window for displaying a transaction condition for traffic transaction, and may include a dialog box that displays a unit fee corresponding to the unit traffic.

In addition, the interface may be provided in the form of a web page of a web browser of the user terminal, or may be provided in the form of an application of a mobile of the user terminal.

Accordingly, the traffic buyer can trade traffic through the interface of the user terminal, and can transmit a traffic transaction request for the traffic transaction to the customized traffic transaction server.

The traffic transaction request may be a request including traffic transaction conditions desired by the developer and / or the manager by the specific application developer and / or the manager. The particular application may include a new promoting application.

The traffic transaction condition may be a traffic amount measured by an amount of an existing application user entering the specific application, and may be set at the request of the developer and / or the manager.

For example, the traffic transaction condition requestor can set a condition of "amount of traffic corresponding to 100,000 application users" through the interface of the user terminal.

Accordingly, the customized traffic transaction server 201 can provide the advertisement data related to the condition data corresponding to the "amount of traffic corresponding to 100,000 application users" to the application existing in the customized traffic transaction system.

Specifically, the method of providing advertisement data according to the traffic transaction condition may be a request to guide an existing application user to the traffic inducement request application.

The customized traffic transaction server 201 may transmit advertisement information data such as an advertisement banner, an advertisement pop-up, etc. to an existing application until traffic matching the transaction condition is induced for the traffic inducement.

In addition, the traffic transaction condition may be a divided traffic amount for a predetermined time.

For example, a traffic transaction requester can request a traffic amount corresponding to 100,000 application users for 20 days with 5,000 users per day as a traffic transaction condition.

Accordingly, the customized traffic transaction server 201 can transmit the advertisement data to an application existing in the customized traffic transaction system 200 for a predetermined period (for example, "for 20 days" as described above).

A method of providing the advertisement data to an application existing in the customized traffic transaction system will be described later.

The application may be a program that is downloaded or installed through a device to use a specific service.

The application 205 may include at least one of a game application, a social networking system (SNS) application, and a website.

The game may be an online game, and the online game may be a client game played on a client basis, a web game based on a web browser, and / or a mobile game based on a mobile device.

In addition, the game may include an arcade game, a role playing game, an adventure game, a simulation game, a puzzle game, and / or a sports game.

According to an aspect of the present invention, the arcade game may be a simple game that allows the player to immerse into the game in a short time. In addition, the arcade game can be classified into an action game and / or a shooting game.

The action game may be a game for directly manipulating a character's behavior in real time according to a certain story line.

In addition, the shooting game may be a detailed genre of an action game, and a virtual protagonist can simply play a game while shooting a gun or a gun, and game play can be quickly immersed in the game.

For example, the shooting game may be subdivided into a first-person shooter (FPS), and may be performed by a virtual character in a game that plays a role of a player.

According to one aspect of the present invention, the role playing game may refer to playing according to roles in a dictionary meaning.

Specifically, the game player becomes a main character or a specific character in the game, and experiences the virtual game world directly, and can play the game in accordance with the background and the story given in the game.

The role-playing game may be a massively multiplayer online role-playing game (MMORPG) and / or a multi-player online role-playing game (MORPG).

The Massively Multiplayer Online Role-Playing Game (MMORPG) may be called a multiple access role playing game.

The large-scale multi-user online role-playing game may be one of a role-playing game in which thousands of players simultaneously access the same virtual world through the Internet and play their respective roles while playing the online games.

In the multi-user online role playing game (MMORPG), multiple users can be grouped according to their own tendencies, and may form a community for friendship.

In addition, the user online role playing game (MORPG) is defined as a game in which a small-sized battle is performed within 10 players, unlike a multi-user online role playing game (MMORPG) in which a large- .

A multi-user online role playing game (MMORPG) and a user online role playing game (MORPG) according to the number of online game users, but the present invention is not limited to the above definition.

Specifically, if a game such as battle and / or hunting is conducted only among people who access the specific space in a specific space within a game defining a virtual world, the game can be defined as a user online role playing game (MORPG).

Also, if a game such as battle and / or hunting is conducted in a public area where all users can travel, it can be defined as a multi-user online role playing game (MMORPG).

Furthermore, the function and the purpose of the game may be the same regardless of the multi-user online role playing game (MMORPG) and the user online role playing game (MORPG), and the naming can also be interchanged.

Additionally, the role playing game may be classified as a dungeon type and / or field type role playing game according to the type of the virtual world forming the game.

The dungeon type role playing game may mean a role playing game of a genre performed at the first person's view with a space like a maze as a background.

In addition, the field-type RPG game may be performed in an open space different from the dungeon type, and the viewpoint of the character in the game may be varied to a specific point in time.

According to an aspect of the present invention, the adventure game may mean adventure in a dictionary meaning, and may be a method of proceeding by selection or input of a command.

In addition, the adventure game may be forced to select a game player according to a predetermined game scenario, and there may not be a degree of freedom of a game that can change a predetermined game scenario other than the behavior of a character in the game.

The adventure game may not require action, and may be of a type requiring logical expansion and reading or reasoning. Further, a numerical value indicating the ability of the character in the game may be provided.

According to another aspect of the present invention, in the simulation game, unlike the adventure game, the ability value of the character may change or the result of the predetermined scenario of the game may be changed according to the game player's command selection.

The simulation game may be an arcade-like experiential simulation game in which a character in a game is adjusted and / or a strategic simulation game in which the main purpose is placement and tactics of characters in the game.

Additionally, the sports game may be able to play the sports genre in the virtual world of the game. Further, it may be a game of sports management which is a team of sports genre and operates a club.

In addition, the game may include a puzzle game, a card game, a racing game, a rhythm action game, and a running action game.

The classification of the above-mentioned game is not limited to the above-defined classification of the game, and the game may be a new game format in which the format of the game classification is fused.

According to an embodiment of the present invention, the application may be a social networking service (SNS) application.

A social network service can refer to a service that allows application users to form a human network.

The social network service may be provided to a user based on a platform and may be provided to a user (e.g., a Facebook, MySpace, cyworld, me2day, and / or kakaoTalk) It can be a social network based service maximizing participation and relationship.

Unlike a general application in which the application itself is intended for the social network service, the purpose of the application may be to increase intimacy and affinity between users in a corresponding SNS network for users of various age groups through a simple interface.

In accordance with one embodiment of the present invention, the above-mentioned applications (such as games and / or SNS) may also be implemented on a web site basis.

That is, the web site can implement the application on the basis of a web browser, and can easily be provided to a user by implementing the application through a web browser only by connecting to the Internet.

Additionally, the web site may be a general web browser, and may be a general web browser site (e.g., a search engine, a blog, etc.).

According to an embodiment of the present invention, the application may be a television.

Specifically, the advertisement data provided by the customized traffic transaction server 201 may be transmitted to the television.

That is, the users of the existing application can be introduced into the specific application through the television through the advertisement information corresponding to the advertisement data.

Additionally, the television may be a television capable of bi-directional communication such as internet protocol television (IPTV), and traffic may be introduced into the specific application through advertisement information exposed on the television.

The particular application may monitor incoming traffic of users of the application coming from the game application, SNS application, web site and / or television.

For example, the method for monitoring the traffic in the particular application may be in the form of a questionnaire at the time of user subscription.

Further, the customized traffic transaction server 201 may monitor the traffic of users of the application into a specific application.

A method of monitoring traffic flowing into the specific application will be described later.

According to one embodiment of the present invention, the advertisement may include at least one of an ad banner, an ad pop-up, and an ad post, the ad in the form of ad data, (205) < / RTI >

In addition, the advertisement exists in a specific location in the application, the application user can visually recognize it, and can move to a specific application through clicking or the like.

In addition, the advertisement may include a URL address, etc., and the URL address may be included in the advertisement data corresponding to the advertisement although the user does not visually recognize it.

In particular, the advertisement data may include advertisement exposure location data for exposing the advertisement to a predetermined location of the application.

That is, the advertisement may differ in the visual recognition of the application user depending on the location of the application existing in the system, and thus there may be a difference in the amount of traffic flowing into the specific application.

Thus, the advertisement exposure location data may indicate the location where the advertisement is displayed in the application, and thus control the traffic flowing into the specific application.

Further, the customized traffic transaction server 201 may monitor the amount of traffic according to the advertisement position for each type of the advertisement position, and this may be reflected in a report related to a traffic inflow to be described later.

Also, the server 201 may monitor the amount of traffic flowing into a specific application and select advertisement position information optimized for traffic inflow at a later time.

In a further aspect of the invention, the advertisement may be provided by selectively selecting a particular user from among one or more application users.

Specifically, the customized traffic transaction server 201 may designate the specific user for each application.

Accordingly, the customized traffic transaction server 201 can expose the advertisement only to the designated specific user.

According to an aspect of the present invention, the advertisement may be exposed on a time basis, and the advertisement data may include the advertisement exposure time data.

Specifically, the advertisement may be exposed in the application in a time zone, and there may be a difference in amount of traffic flowing into a specific application depending on the application usage time of the application user in the time zone.

Accordingly, the advertisement exposure time data may indicate the time at which the advertisement is displayed in the application, thereby controlling the traffic flowing into the specific application.

Further, the server 201 may monitor the amount of traffic flowing in by the advertisement exposed every time period, and this may be reflected in a report related to the inflow of traffic to be described later.

In accordance with one embodiment of the present invention, the one or more application users can monitor (103) the inflow to a particular application.

In addition, the monitoring may be performed on at least one of advertisement type information, advertisement exposure position information, and applications having valid traffic among respective traffic flowing into a specific application.

According to one embodiment of the present invention, the customized traffic transaction server 201 may monitor the advertisement type information.

The type information of the advertisement may be advertisement type data corresponding to at least one of the advertisement banner, the advertisement pop-up, and the advertisement post as described above.

Specifically, the advertisement banner may be displayed on at least a part of a driving screen of the application in unison with the driving screen, and the advertisement banner may include a thumbnail capable of expressing a specific application.

Further, the advertisement banner may be moved to the information of the specific application and the installation window through touching and / or clicking of the application user.

In addition, the advertisement pop-up may be displayed by having a separate window from the application running screen.

In addition, the advertisement pop-up may be activated by a specific action, such as by the application user logging in, logging out, activity in the application.

Further, the advertisement post may include a list including a title of a post. When the post title of the post is touched and / or clicked, a separate program having information corresponding to the specific application and a setup program and / You can move to the application.

According to one aspect of the present invention, the type information of the advertisement may differ depending on the respective advertisement types, and the amount of traffic flowing into a specific application from one or more applications existing in the system.

Therefore, the type of the advertisement may be selectively applied to the advertisement in the application, and thus the customized traffic transaction server 201 can control the traffic flowing into the specific application.

In addition, the customized traffic transaction server 201 may monitor the amount of traffic according to the type of the advertisement for each advertisement type, and this may be reflected in a report related to a flow of traffic to be described later.

Also, the server 201 may monitor the amount of traffic flowing into a specific application and select advertisement type information optimized for traffic inflow in the future.

According to one embodiment of the present invention, the customized traffic transaction server 201 may monitor the exposure position information of the advertisement.

As described above, there may be a difference in traffic flowing into a specific application according to the exposure position information of the advertisement.

Accordingly, the customized traffic transaction server 201 can monitor the incoming traffic to a specific application according to the exposure position of the advertisement.

According to one embodiment of the present invention, the customized traffic transaction server 201 may monitor the application information corresponding to valid traffic among each traffic flowing into the specific application from the one or more applications.

Each traffic flowing into the specific application from the one or more applications may vary depending on the type, characteristics, and / or the target of the application. Accordingly, valid traffic corresponding to valid traffic among the incoming traffic can be defined.

According to one embodiment of the present invention, valid traffic may be defined by an event according to the activity of a user who has flowed into the specific application.

The event may be a change in events and / or information that occurs periodically and / or irregularly according to user activity within the particular application.

In particular, the valid traffic may not be a valid traffic amount for all traffic amounts entering the specific application.

Accordingly, the customized traffic transaction server can define a subsequent activity of the user corresponding to the incoming traffic amount as an event, and can calculate the effective traffic only for the user who achieved the defined event.

Further, the customized traffic transaction server may make the effective traffic amount a basis for the requested traffic counting requested by the traffic requestor.

For example, the customized traffic transaction server may use a service provided by the specific application to provide a "level 10 achievement", a "login 10 times" and / or a "friend recommendation 3" Quot ;, " give ", " give ", " give ", " give ", and the like.

Accordingly, the customized traffic transaction server can detect valid traffic among the traffic corresponding to the user entering the specific application, and count the achieved traffic requested by the traffic requestor.

Additionally, the event may be variable, and the customized traffic transaction server may vary the event upon request of a traffic transaction requester. Accordingly, the event can variably define effective traffic according to a request of the traffic transaction requestor.

For example, the customized traffic transaction server may send an event corresponding to "achieve level 10" based on the request and / or setting of the traffic requestor to an event for " achieve level 5 " Events can be defined and / or set variably.

Accordingly, the customized traffic transaction server can substantially select a potential user of the specific application among the users who are introduced by the advertisement exposure, and thereby can provide accurate traffic to the traffic requestor.

In addition, the customized traffic transaction server can provide the defined valid traffic to the one or more applications, and can flow traffic to a specific application to achieve the purpose of the advertisement accurately.

According to a further aspect of the present invention, the valid traffic may define changes in events and / or information that occur periodically and / or irregularly according to user activity within the particular application, And may receive the event from the event processing server that is integrally managed, and may define the valid traffic based on the received event.

The detailed contents of receiving the event from the event processing server and defining the valid traffic will be described later in conjunction with the event processing server of FIG.

According to one embodiment of the present invention, the customized traffic transaction server can detect the advertisement effectiveness probability. In addition, the advertisement effectiveness probability may be defined as an effective traffic amount flowing in accordance with the number of advertisements exposed in the specific application. Further, the advertisement effectiveness probability may be expressed by the following equation (1).

The advertisement effectiveness probability p may be expressed as an effective traffic amount to the number of advertisements provided to each of the one or more applications.

For example, if the number of advertisements provided to a first one of the one or more applications is 1000, and the number of effective traffic flows into a particular application by the advertisement is 100, The effective probability may be 0.1.

Further, when the number of the advertisement provided to the second application is 1000, and the number of effective traffic amounts introduced into the specific application by the advertisement is 10, the advertisement effectiveness probability in the second application may be 0.01 .

In addition, if the number of the advertisements provided to the third application is 500 and the number of effective traffic flows into the specific application is 30, the advertisement exposure probability in the third application may be 0.1 .

Accordingly, the customized traffic transaction server can monitor the advertisement effectiveness probabilities that represent the effective traffic amount due to the exposure of the advertisement provided to each of the one or more applications.

In addition, the customized traffic transaction server may vary advertisements that are exposed to the respective applications according to the number of effective traffic amounts compared to the exposed advertisements.

For example, in order to increase the advertisement exposure probability of the second application to 0.1, the customized traffic transaction server increases the number of advertisements to 10,000 in the second application, Can be maintained.

Further, the customized traffic transaction server can select an application having a high advertisement effectiveness probability (p), and can select an application group having a high advertisement effectiveness probability to provide accurate traffic to the traffic requestor have.

In addition, the customized traffic transaction server can expose the advertisement intensively to the selected applications, and can provide the traffic requestor with the accuracy of traffic flow from the selected applications to a specific application.

According to an aspect of the present invention, the advertisement effectiveness probability may be included in feedback information to be described later, and the advertisement effectiveness probability may be provided to the traffic transaction requester.

Based on the advertisement effectiveness probability provided to the traffic transaction requester, the traffic transaction requester may change the event that defines the valid traffic. In addition, the customized traffic transaction server may automatically change the event defining the valid traffic based on the advertisement effectiveness probability.

Specifically, when it is determined that the condition for achieving the event is impossible and / or the attainment limit, the traffic transaction requester and / or the customized traffic transaction server can downsize the degree of difficulty of the event.

For example, if the event defining the valid traffic is "attainment of level 10 ", it may be" achieving level 5 "

In addition, the traffic transaction requester and / or the customized traffic transaction server may adjust the degree of difficulty of the event attainment condition upward.

For example, when the event defining the valid traffic is "attainment of level 5 ", it may be" achieving level 10 "

In addition, if the event is variable, the customized traffic transaction server may include variable information of the event in feedback information to be described later.

According to one embodiment of the present invention, the customized traffic transaction server may send a billing request command to the billing server based on the advertisement effectiveness probability of each of the one or more applications.

Specifically, the customized traffic transaction server additionally adds a fee to the traffic requestor at a rate higher than the unit rate, when the advertisement effectiveness probability is relatively higher than that of any one application of the one or more applications Billing data to the billing server.

In addition, the customized traffic transaction server may determine when the traffic requestor has reached the traffic that exceeds the range of the requested traffic, and may transmit the charging data for adding the additional charge based on the additional traffic to the charging server have.

Additionally, the customized traffic transaction server may exchange an additional fee corresponding to the billing data with the coins held by the traffic requester.

According to one embodiment of the present invention, the customized traffic transaction server may extend the traffic achievement time to achieve the unreachable traffic if the traffic requestor fails to achieve the requested traffic.

In addition, the customized traffic transaction server may transmit charge return data to the billing server, which can return a charge corresponding to the unattainable traffic when the traffic is not achieved.

In addition, if the traffic is not achieved, the customized traffic transaction server may transmit coin compensation data to the charging server to compensate the traffic requestor for a coin corresponding to the unattainable traffic.

According to one embodiment of the present invention, the customized traffic transaction server 201 may monitor effective traffic of each application and monitor the traffic inflow to a specific application.

Based on this, the customized traffic transaction server 201 may generate basic data for forming feedback for controlling the exposure of the advertisement to each application having different traffic inflows.

Accordingly, the customized traffic transaction server 201 can satisfy the traffic transaction request including the traffic transaction condition according to the traffic transaction request.

For example, when the predetermined effective traffic rate for satisfying the transaction condition is "1000 ", the customized traffic transaction server 201 can select an application having a traffic rate lower than the effective traffic rate reference.

In addition, the customized traffic transaction server 201 may further select a specific user of the selected application to provide advertisement exposure in order to increase advertisement exposure on the selected application.

Additionally, the advertisement exposure may be adjusted based on feedback information that adjusts the advertisement exposure amount.

According to one embodiment of the present invention, the server 201 may generate (105) feedback information based on the monitoring.

Specifically, the feedback information is based on type information of the advertisement, exposure position information of the advertisement, and monitoring information for monitoring at least one of the applications corresponding to valid traffic among the respective traffic flowing into the specific application from the one or more applications. Lt; / RTI >

As described above, the customized traffic transaction server 201 monitors at least one of the advertisement type information, the advertisement exposure position information, and the application corresponding to the effective traffic among the respective traffic flowing into the specific application from the one or more applications And may generate feedback information for a subsequent action in order to satisfy the traffic transaction condition.

The feedback information may be information for adjusting the amount of advertisement exposure associated with the specific application in one or more applications.

The feedback information may be generated on the basis of the monitoring information that monitors the path of the incoming traffic according to the advertisement exposed to the one or more applications.

Specifically, the feedback information may be generated based on the type of the advertisement. For example, the server 201 may monitor a traffic inflow amount according to at least one of advertisement banners, advertisement pop-ups, and advertisement posts among the types of advertisements.

In addition, an advertisement type in which the amount of traffic flowing into a specific application is optimized may generate the selected feedback information.

Further, the feedback information may be generated based on the exposure position of the advertisement.

For example, the server 201 may transmit advertisement data including a location where the advertisement is exposed to one or more applications.

Accordingly, it is possible to generate the feedback information in which the advertisement exposure position optimized for the amount of traffic to the specific application is selected according to the exposure position of the advertisement.

Additionally, the feedback information may be generated based on the exposure time zone of the advertisement.

For example, the server 201 may monitor the amount of traffic flowing into a specific application from the one or more applications according to the time at which the advertisement is exposed.

Accordingly, it is possible to generate the feedback information in which the advertisement exposure time zone optimized for the amount of traffic to the specific application is selected according to the exposure time zone of the advertisement.

Furthermore, the feedback information may be generated based on valid traffic among traffic flowing from one or more applications to a specific application.

For example, the server 201 may analyze traffic information corresponding to valid traffic among traffic flowing into a specific application in each application, and applications satisfying the valid traffic may generate the selected feedback information .

According to a further aspect of the present invention, the feedback information may be generated based on user opinion survey information provided in the specific application.

Accordingly, the feedback information may be generated in the customized traffic transaction server 201.

Specifically, the user survey may be created by users who have been introduced into the particular application in one or more applications.

Accordingly, the user polling can be activated by activities such as membership of a specific application by the users.

Additionally, the user survey may include information as to the path through which a particular application has been imported.

For example, the information may be "what path did the user enter into the application through < RTI ID = 0.0 > and / or &Quot;, and " information "

Also, the user opinion survey may be counted and / or monitored by the server 201 as the amount of traffic, and the time point at which the traffic amount is counted by the user opinion survey may be variable.

For example, the time point counted by the traffic amount may be counted as the amount of traffic when the user accesses a specific application.

In addition, it may be measured as the amount of traffic that has flowed into a particular application after the user polls have been completed.

The user polls can be presented to the user when they are imported into the particular application, and can be optimized if the funnel, such as a television, is unclear.

According to an aspect of the present invention, the feedback information may be generated including trace information of a subsequent operation of a user who has entered the specific application.

Specifically, a user who has been introduced into the specific application by the specific application advertisement information can perform activities such as membership, log-in, activity in the application, purchase and use of items, inviting a friend, and making friends in the specific application.

In addition, the inflowed user may be a kind of cherry picker introduced only for the compensation given to the specific application, and there is no activity in the specific application after the compensation.

Accordingly, the server 201 may track information on the subsequent activities of the user, and may generate feedback information on the subsequent activities of the user.

According to another aspect of the present invention, the feedback information may be generated based on an event managed by the event processing server 203. [

Specifically, the event processing server 203, which will be described later, can receive events occurring in one or more applications.

In addition, by managing events related to all and / or parts of each application in the event processing server 203, the event processing server 203 can form a platform in which the one or more applications are integrated.

The event processing server 203 will be described in detail with reference to FIG. 2.

Accordingly, the one or more applications and / or specific applications may send events (e.g., user login, logout, item acquisition, etc.) generated in each application to the event processing server 203 in event data format, The feedback information may be generated based on the event data.

According to an embodiment of the present invention, the generated feedback information may be information for controlling the amount of advertisement exposure associated with a specific application.

Specifically, the server 201 may monitor the traffic inflow amount and determine (107) whether the traffic transaction condition is satisfied.

Further, when the traffic transaction condition is not satisfied, the advertisement exposure amount associated with a specific application may be controlled by one or more applications based on the generated feedback information.

For example, when the traffic transaction condition is "the amount of traffic flowing into a specific application is 50,000 ", according to the traffic transaction condition, the customized traffic transaction server 201 receives" 20,000 &Quot; 15,000 "in a third application, and" 15,000 "in a third application, and can monitor whether the above conditions are met.

As a result, the amount of traffic flowing into the specific application in the second and third applications is satisfied, while the amount of traffic that is "15,000" in the first application is less than " Only the amount can be satisfied.

Accordingly, the server 201 may further select a first application user based on the generated feedback information to satisfy the traffic amount corresponding to the remaining "5,000" And may provide ad impressions.

Accordingly, the advertisement may randomly display the advertisement to the users of the application based on the changed advertisement exposure probability.

Specifically, the feedback information may include traffic information that has been input to the specific application.

Here, the advertisement exposure probability may be increased when the traffic information is less than or equal to the traffic request, and may decrease when the traffic information is greater than or equal to the reference.

Accordingly, an advertisement associated with the particular application to the one or more applications may be exposed by randomly selecting a user of the one or more applications based on the modified advertisement exposure probability.

For example, according to the increased advertisement exposure probability, users of the one or more applications may be randomly selected at a higher rate than the existing advertisement exposure probability.

In contrast, the user of the one or more applications may be randomly selected at a rate lower than the existing advertisement exposure probability according to the reduced advertisement exposure probability.

Accordingly, after selecting the randomly selected users, the randomly selected user may be exposed to the advertisement associated with the particular application.

As a result, in order to satisfy the traffic transaction request amount, it is possible to stably select and control the advertisement exposure.

According to another embodiment of the present invention, the server 201 may vary the advertisement exposure probability based on the advertisement effectiveness probability described above.

Specifically, the server 201 may calculate the ad effectiveness probability of one or more applications, and may combine the ad effectiveness probabilities of each of the one or more applications to achieve the traffic that the traffic transaction requester ordered, It can also be exposed.

For example, it can be assumed that the advertisement exposure amount provided by the server 201 is 10,000. In addition, it can be assumed that the traffic traffic requested by the traffic transaction requester is 6000 persons.

Further, when the advertisement availability probability of the first application is 0.1, the advertisement pay probability of the second application is 0.5, and the advertisement effectiveness probability of the third application is 0.3, the server 201 determines that the effective traffic The probability of 6000 arriving traffic can be stochastically introduced into the specific application based on 0.6, which is the sum of the advertisement effectiveness probabilities of the second application and the third application.

In addition, the server 201 stochastically allocates the 4,000 achievement traffic to the specific application based on 0.4, which is the sum of the advertisement effectiveness probabilities of the first application and the third application when the requested traffic is 4000. .

Therefore, the server 201 may stochastically provide the specific application with the achieved traffic requested by the traffic transaction requester, based on the advertisement availability probability of each application.

According to one embodiment of the present invention, the operation of exposing the advertisement in the one or more applications may be performed by the server 201 with the advertisement data including the feedback information.

That is, the customized traffic transaction server 201 additionally selects users using the one or more applications, and based on the advertisement exposure amount determined based on the generated feedback information, transmits the advertisement related to the specific application to the one or more applications It is possible to transmit advertisement data for exposure.

Specifically, advertisement exposure control data for controlling an advertisement exposure amount may be included in the advertisement data according to the generated feedback information.

Accordingly, the server 201 can transmit the advertisement data to one or more applications.

Furthermore, the server 201 may expose advertising information associated with the particular application to one or more applications.

According to an aspect of the present invention, the server 201 may generate (109) a report related to traffic inflow based on the feedback information.

The report may be generated based on feedback information generated based on the monitored information of the server.

That is, the report can generate a report related to traffic inflow based on the feedback information. Further, the report may include a report of activity in the user's particular application based on information of the imported user that is not related to the traffic inflow.

Further, the report can be provided to the traffic transaction requester. The traffic transaction requestor may be a developer and / or an administrator of the above-mentioned application and / or a particular application.

According to an embodiment of the present invention, the server 201 may generate (111) a billing request command based on a traffic transaction to be transmitted to the billing server.

Specifically, the server 201 can monitor whether or not the traffic transaction condition included in the traffic transaction request is satisfied, and if the condition is satisfied, a charging command for transmitting to the charging system that may exist outside the server 201 Can be generated.

In addition, the server 201 may include billing information for billing, and the billing information may include information on a billing amount depending on the amount of traffic.

In addition, the server 201 may additionally generate a billing command that can add a weight to the settlement amount based on the billing information, when a specific application achieves a traffic inflow exceeding the condition.

Figure 6 illustrates a customized traffic provision system in accordance with an embodiment of the present invention.

6, the customized traffic transaction system 200 includes a traffic transaction server 201, a data network 202, an event processing server 203, a user terminal (not shown) And / or an application 205 and the like.

The customized traffic providing system 200 is not limited to the above-described configuration, and may be implemented by adding other components or excluding some of the components.

According to one embodiment of the present invention, as described in the context of the traffic trading method shown in FIG. 5, the traffic trading server 201 may send a request to one or more applications It is possible to transmit the advertisement data for exposing the advertisement related to the specific application.

The traffic transaction server 201 may be referred to as a "customized traffic transaction server ", a" traffic server ", etc. and may process traffic transaction request data requested by a traffic transaction requester, Do not.

The advertisement data may be transmitted to the event processing server 203 via the data network 202 and may be transmitted to a user terminal (not shown) having the application 205 installed thereafter.

The advertisement data may be transmitted from the traffic transaction server 201 to a user terminal (not shown) installed with the application 205 through the data network 202.

5, the customized traffic transaction server 201 may monitor the inflow of the one or more application users into a specific application.

In addition, the customized traffic transaction server 201 may monitor the inflow of one or more application users into a specific application.

In addition, the customized traffic transaction server 201 can generate feedback information based on the monitoring.

Further, the customized traffic transaction server 201 may additionally select the one or more application users to expose the advertisement related to a specific application to the one or more applications based on the advertisement exposure amount determined based on the generated feedback information The advertisement data can be transmitted.

In addition, the customized traffic transaction server 201 can generate a report related to the traffic inflow based on the feedback information, and when the traffic transaction condition is satisfied, a customized traffic transaction server 201 generates a charging request command based on a traffic transaction for transmission to the charging server .

According to a further embodiment of the present invention, the customized traffic transaction server 201 may provide rewards for specific application inflows to users corresponding to traffic flowing from one or more applications to a specific application.

The compensation may be an item of a form usable in a specific application, a game money, or a compensation of a form usable in an application other than the specific application.

The contents of the customized traffic transaction server 201 will be described later in conjunction with the contents of FIG.

The terms "system "," network "or" network ", as used herein, are often used interchangeably.

The customized traffic trading system 200 shown here includes a public switched telephone network (PSTN), a digital subscriber line (xDSL), a rate adaptive DSL (RADSL), a multi rate DSL (MDSL) DSL), Universal Asymmetric DSL (UADSL), High Bit Rate DSL (HDSL), and Local Area Network (LAN).

In addition, the customized traffic transaction system 200 shown here may be applied to a CDMA (Code Division Multiple Access), a TDMA (Time Division Multi Access), an FDMA (Frequency Division Multi Access), an OFDMA (Orthogonal Frequency Division Multi Access) (Single Carrier-FDMA) and other systems.

The techniques described herein may be used in other systems as well as the systems mentioned above.

The data network 202 according to an aspect of the present invention may be configured without discriminating the communication modes such as wired and wireless, and may be a variety of communication networks such as a Personal Area Network (PAN), a Wide Area Network (WAN) And a communication network. Also, the data network 202 may be a known World Wide Web (WWW), and may use a wireless transmission technique used for short-distance communication such as infrared (IrDA) or Bluetooth It is possible.

Although not shown in FIG. 6, the application 205 may be installed in a user terminal (not shown) and operated. The user terminal (not shown) accesses the event processing server 203 to receive event data And all kinds of terminals capable of transmitting event data corresponding to an event occurring in an application 205 installed in a user terminal (not shown) to the event processing server 203.

The user terminals 203 may be a PC, a mobile phone, a kiosk, a cellular phone, a cellular terminal, a subscriber unit, a subscriber station, a mobile station, a terminal, a remote station, a PDA, Such as a cellular telephone, an agent, a cellular telephone, a wireless telephone, a Session Initiation Protocol (SIP) telephone, a wireless local loop (WLL) station, a handheld device having a wireless connection capability, a wireless modem, But is not limited to these.

Such user terminals (not shown) may also be referred to as any device capable of using a wired connection mechanism such as a wired facsimile, a PC having a wired modem, a wired telephone, a terminal capable of wired communication, But is not limited to.

The event processing server 203 can receive event data corresponding to an event occurring in the application 205 installed in the user terminal (not shown).

The event may be an event or information that occurs periodically and / or irregularly according to user activity within the application. In addition, event data may be generated in the application in response to the event.

The event may include, for example, a login to an application, a logout from an application, an application result score generation, a new item acquisition and consumption, a user GPS location, a social relationship formation status, Or level up.

The event processing server 203 may provide event data received from the application 205 to the customized traffic server 201.

For example, the customized traffic transaction server 201 may monitor the inflow of one or more application users into a specific application, and the monitoring operation may be performed based on event data provided by the event processing server 203 You may.

Specifically, the customized traffic transaction server 201 can operate in conjunction with the event processing server 203.

The event processing server 203 can receive events generated in each application, and the event processing server 203 can be interworked with the customized traffic transaction server 201.

That is, the event received by the event processing server 203 can be transmitted to the customized traffic transaction server 201.

Accordingly, a specific application which intends to attract traffic can set a traffic volume, an advertisement exposure period, and the like in the customized traffic transaction server 201 based on the event transmitted from the event processing server 203.

As the customized traffic transaction server 201 is interlocked with the event processing server 203, a traffic transaction requester can specify a traffic acquisition condition based on an event occurring in each application.

Specifically, the event may refer to an event or the like occurring in one or more applications, which may include ad exposure, ad clicks, application login, play for a certain period of time in an application, attainment of a certain level, .

Accordingly, the traffic transaction requestor can set the events that the application users corresponding to the traffic flowing into the specific application in the one or more applications want to achieve in the specific application.

Specifically, the traffic transaction requester can define an event in a specific application by application users corresponding to the traffic flowing into the specific application, in addition to setting the amount of traffic and the exposure period of the advertisement related to the specific application.

For example, the traffic transaction requester may set events such as initial play, profile registration, achievement of ten or more levels, play over three hours, three logins, etc. in the particular application.

Further, the events may be set by the traffic transaction requester or may be set by receiving an event from the event processing server 203.

The events may be defined to determine the valid traffic as described above, and the event may be applied to the one or more applications by a user's setting.

According to an embodiment of the present invention, the customized traffic transaction server 201 may generate feedback information based on the monitoring, and the operation of generating the feedback information may be performed by an event provided by the event processing server 203 Can be generated based on the data.

In addition, the customized traffic transaction server 201 may generate a report related to the traffic inflow based on the feedback information.

In addition, the operation of creating the report can be made based on the event data provided by the event processing server 203. [

According to a further aspect of the present invention, the event processing server 203 may receive advertisement data generated in the traffic transaction server 201 and transmit the advertisement data to a user terminal (not shown).

In another aspect of the present invention, the event processing server 203 may be a traffic transaction server 201, and the traffic transaction server 201 may be an event processing server 203.

 That is, the functions of the servers can be integrated into one server, and the traffic transaction providing method described above in FIG. 5 may be implemented.

The application 205 may be at least one of a game application, a social networking system (SNS) application, a website, and a television, as described with reference to FIG.

Further, the application 205 may be a specific application, and the specific application may provide advertisement information related to the specific application to one or more other applications by the traffic transaction server 201. [

In addition, the particular application may be a newly promoted or newly introduced application, which may send a traffic transaction request to the traffic transaction server 201 to introduce a user of another application present in the system to the particular application have.

FIG. 7 illustrates components of a customized traffic transaction server according to an embodiment of the present invention.

The customized traffic transaction server 201 may include a receiving unit 301, a transmitting unit 303, a controlling unit 305, an interface 307, a display unit 309, and / or a database (not shown).

The receiving unit 301 may receive monitoring information for monitoring the influx of one or more application users into a specific application.

The monitoring information may be event data corresponding to user activity occurring in a user terminal (not shown), or event data received from the user terminal by the event processing server 203.

In addition, the event data received by the receiving unit may be transmitted to the control unit 305, and the control unit 305 may generate the monitoring data. And may generate feedback information based on the monitoring data.

The receiving unit 301 according to an aspect of the present invention can receive a traffic transaction request including a traffic transaction condition from a user terminal and / or an external server.

The transmitting unit 303 may transmit advertisement data for exposing an advertisement related to a specific application to one or more applications based on a traffic transaction request including the traffic transaction condition.

The advertisement data may be transmitted to the event processing server 203, as mentioned above, and may also be transmitted to the user terminal.

In addition, the transmission unit 303 may transmit a report and / or a billing command related to traffic inflow generated by the control unit 305 to be described later to an external server and / or an external application.

The control unit 305 can control the operation of the customized traffic transaction server 201 of FIGS. 5 and 6

According to an embodiment of the present invention, the controller 305 can monitor the inflow of the one or more application users into a specific application based on event data and / or traffic inflow data received from the receiver 301 Monitoring data can be generated.

Accordingly, the control unit 305 can monitor the inflow of one or more application users into a specific application.

In addition, the control unit 305 may generate feedback information based on the monitoring.

Further, the control unit 305 may additionally select the one or more application users, and generate advertisement data for exposing the advertisement related to the specific application to the one or more applications based on the advertisement exposure amount determined based on the generated feedback information Can be generated.

In addition, the control unit 305 may generate a report related to traffic inflow based on the feedback information, and may generate a billing request command based on a traffic transaction to be transmitted to the billing server when the traffic transaction condition is satisfied have.

According to a further embodiment of the present invention, the control unit 305 may generate compensation data for providing a compensation for a specific application inflow to a user corresponding to traffic flowing from one or more applications to a specific application.

The compensation may be an item of a form usable in a specific application, a game money, or a compensation of a form usable in an application other than the specific application.

The interface 307 may be provided for the convenience of management of the server of the customized traffic transaction server 201 manager.

In addition, the interface 307 may include advertisement data generated by the control unit 305, report data related to traffic inflow, and / or billing command data generated for transmission to an external billing server, It can be window.

The interface 307 may include an input unit for processing data generated by the control unit 305, and may be a display window through which the input of the input unit may be displayed.

The display unit 309 may be a device such as a monitor, a touch screen, etc., which can be recognized by the administrator of the server 201 and / or the user.

Also, the display unit may display a display window of the interface 307.

According to a further aspect of the present invention, the server 201 may comprise a database (not shown). That is, the database may store advertisement data, monitoring information, feedback information, report data, billing request data, and the like generated in the control unit 305 in the database of the server 201 before transmission.

In an aspect of the present invention, the database may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM) , A magnetic memory, a magnetic disk, or an optical disk.

In addition, the database may temporarily store necessary data by the control unit 305, and may utilize the data stored in the database if necessary.

8 illustrates a more detailed view of an advertising mediation system in accordance with an embodiment of the present invention.

1 to 7, the advertisement mediating system according to an embodiment of the present invention may include the mediation server 100, the advertiser server 110, and the advertisement agency server 130. In addition, the advertising mediation system may further include a trading platform 300. Further, the advertisement mediating system may further include advertisement exposure target devices 151 and 153 connected to the advertisement agency server 130. [

The advertisement transaction request information including the advertisement exposure condition received from the advertiser according to an embodiment of the present invention may be registered in the advertisement trading platform 300. [ (① registration of goods in intermediary trading platform)

When a selection input for arbitrary ad transaction request information among a plurality of ad transaction request information registered in the ad trading platform 300 is received from the advertisement agency ((2) product selection in the intermediary trading platform), the advertiser And the advertisement agency is established.

Also, according to an embodiment of the present invention, the advertisement information based on the advertisement transaction request information may be exposed to the advertisement exposure target devices 151 and 153 connected to the advertisement agency server 130. [ (3) Exposure of selected goods

An application (APP) connected to the advertiser server 110 may be executed to perform the condition according to the user selection input of the advertisement exposure targets for the advertisement information exposed in the advertisement exposure target devices 151 and 153. (4) Move to the application to perform the condition (conditions such as installation / execution / in-game mission)

The advertiser server 110 may transmit the condition (result) of the condition of the target of advertisement to the intermediary server 110 ((5) whether or not the condition is satisfied (delivery of the result)).

The mediation server 110 may perform settlement based on the transaction concluding information between the advertiser and the advertisement agency.

Further, the mediation server 110 may transmit the condition achievement result to the ad agency server 130. [ The advertisement agency server 130 can pay the advertisement when the advertisement exposure target person (that is, the accomplished user) achieves the condition. (A) Furthermore, the advertisement agency server 130 receives the advertisement exposure object (B) If a person fails to meet the conditions, he / she may not pay compensation. (⑦ delivery of the result of condition fulfillment, ⑧ achievement of compensation)

According to the advertisement mediating system according to the embodiment of the present invention, the advertiser can designate the amount of traffic and the condition of achievement resulting from the advertisement. Also, the appropriate price of traffic may be automatically determined by the demand-supply rule.

9 is a block diagram of a computer that is operative to run an advertisement mediation computer program in accordance with one embodiment of the present invention.

Referring to FIG. 9, a brief general description of a suitable computing environment in which various aspects of an embodiment of the invention may be implemented may be provided.

Although the present invention has been described above generally in terms of computer-executable instructions that can be executed on one or more computers, those skilled in the art will appreciate that the invention may be combined with other program modules May be implemented as a combination of hardware and / or software.

Generally, program modules include routines, programs, components, data structures, etc. that perform particular tasks or implement particular abstract data types. Moreover, those skilled in the art will appreciate that the inventive methods may be practiced with other computer systems, including single-processor or multi-processor computer systems, minicomputers, mainframe computers, as well as personal computers, handheld computing devices, microprocessor-based or programmable consumer electronics, And may operate in conjunction with one or more associated devices).

Illustrative aspects of the invention may also be practiced in distributed computing environments where certain tasks are performed by remote processing devices connected through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.

Computers typically include a variety of computer readable media. Any medium accessible by a computer can be a computer-readable medium, which includes both volatile and non-volatile media, both removable and non-removable media. By way of example, and not limitation, computer readable media may comprise computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storing information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital video disk (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, Or any other medium which can be accessed by a computer and used to store the desired information.

Communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal, such as a carrier wave or other transport mechanism, Media. The term modulated data signal refers to a signal that has one or more of its characteristics set or changed to encode information in the signal. By way of example, and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared, or other wireless media. Combinations of any of the above described media are also intended to be included within the scope of computer readable media.

There is shown an exemplary environment 1100 that implements various aspects of the present invention including a computer 1102 and includes a processing unit 1104, a system memory 1106 and a system bus 1108 do. The system bus 1108 couples system components, including but not limited to, system memory 1106 to the processing unit 1104. The processing unit 1104 may be any of a variety of commercially available processors. Dual processors and other multiprocessor architectures may also be used as the processing unit 1104.

The system bus 1108 may be any of several types of bus structures that may additionally be interconnected to a local bus using any of the memory bus, peripheral bus, and various commercial bus architectures. The system memory 1106 includes read only memory (ROM) 1110 and random access memory (RAM) The basic input / output system (BIOS) is stored in a non-volatile memory 1110, such as a ROM, EPROM, EEPROM or the like, which is a basic (non-volatile) memory device that aids in transferring information between components within the computer 1102 Routine. The RAM 1112 may also include a high speed RAM such as static RAM for caching data.

The computer 1102 may also be an internal hard disk drive (HDD) 1114 (e.g., EIDE, SATA) - this internal hard disk drive 1114 may also be configured for external use within a suitable chassis , A magnetic floppy disk drive (FDD) 1116 (e.g., for reading from or writing to a removable diskette 1118), and an optical disk drive 1120 (e.g., a CD-ROM For reading disc 1122 or reading from or writing to other high capacity optical media such as DVD). The hard disk drive 1114, magnetic disk drive 1116 and optical disk drive 1120 are connected to the system bus 1108 by a hard disk drive interface 1124, a magnetic disk drive interface 1126 and an optical drive interface 1128, respectively. . The interface 1124 for external drive implementation includes at least one or both of Universal Serial Bus (USB) and IEEE 1394 interface technologies.

These drives and their associated computer-readable media provide non-volatile storage of data, data structures, computer-executable instructions, and the like. In the case of computer 1102, the drives and media correspond to storing any data in a suitable digital format. While the above description of computer readable media refers to HDDs, removable magnetic disks, and removable optical media such as CDs or DVDs, those skilled in the art will appreciate that other types of storage devices, such as zip drives, magnetic cassettes, flash memory cards, Or the like may also be used in the exemplary operating environment and any such medium may include computer-executable instructions for carrying out the methods of the present invention.

A number of program modules may be stored in the drive and RAM 1112, including an operating system 1130, one or more application programs 1132, other program modules 1134, and program data 1136. All or a portion of the operating system, applications, modules, and / or data may also be cached in the RAM 1112. It will be appreciated that the present invention may be implemented in a variety of commercially available operating systems or combinations of operating systems.

A user may enter commands and information into the computer 1102 via one or more wired / wireless input devices, such as a keyboard 1138 and a pointing device such as a mouse 1140. [ Other input devices (not shown) may include a microphone, an IR remote control, a joystick, a game pad, a style (17) mouse pen, a touch screen, These and other input devices are often connected to the processing unit 1104 via an input device interface 1142 that is coupled to the system bus 1108, but may be a parallel port, an IEEE 1394 serial port, a game port, a USB port, an IR interface, ≪ / RTI > and so forth.

A monitor 1144 or other type of display device is also connected to the system bus 1108 via an interface, such as a video adapter 1146, In addition to the monitor 1144, the computer typically includes other peripheral output devices (not shown) such as speakers, printers,

Computer 1102 may operate in a networked environment using logical connections to one or more remote computers, such as remote computer (s) 1148, via wired and / or wireless communication. The remote computer (s) 1148 can be a workstation, a server computer, a router, a personal computer, a portable computer, a microprocessor-based entertainment device, a peer device or other conventional network node, Includes a number of or all of the described elements, but for simplicity, only memory storage device 1150 is shown. The logical connections depicted include a wired / wireless connection to a local area network (LAN) 1152 and / or a larger network, e.g., a wide area network (WAN) These LAN and WAN networking environments are commonplace in offices and corporations and facilitate enterprise-wide computer networks such as intranets, all of which can be connected to computer networks worldwide, for example the Internet.

When used in a LAN networking environment, the computer 1102 is connected to the local network 1152 via a wired and / or wireless communication network interface or adapter 1156. [ The adapter 1156 may facilitate wired or wireless communication to the LAN 1152 and the LAN 1152 also includes a wireless access point installed therein to communicate with the wireless adapter 1156. [ When used in a WAN networking environment, the computer 1102 may include a modem 1158, or may be coupled to a communications server on the WAN 1154, or to other devices that establish communications over the WAN 1154, such as via the Internet. . A modem 1158, which may be an internal or external and a wired or wireless device, is coupled to the system bus 1108 via a serial port interface 1142. In a networked environment, program modules described for the computer 1102, or portions thereof, may be stored in the remote memory / storage device 1150. It will be appreciated that the network connections shown are exemplary and other means of establishing a communication link between the computers may be used.

The computer 1102 may be any wireless device or entity that is deployed and operable in wireless communication, such as a printer, a scanner, a desktop and / or portable computer, a portable data assistant (PDA) (E.g., a kiosk, a newsstand, a toilet), and a telephone. This includes at least Wi-Fi and Bluetooth ™ wireless technology. Thus, the communication may be a predefined structure, such as in a conventional network, or simply an ad hoc communication between at least two devices.

Wi-Fi (Wireless Fidelity) allows you to connect to the Internet from a home sofa, a bed in a hotel room, or a meeting room in your workplace without wires. Wi-Fi is a wireless technology such as a cell phone that allows such devices, e.g., computers, to transmit and receive data indoors and outdoors, i. E. Anywhere within the coverage area of a base station. Wi-Fi networks use a wireless technology called IEEE 802.11 (a, b, g, etc.) to provide a secure, reliable, and high-speed wireless connection. Wi-Fi can be used to connect computers to each other, the Internet, and a wired network (using IEEE 802.3 or Ethernet). The Wi-Fi network operates in unlicensed 2.4 and 5 GHz wireless bands, for example, at 11 Mbps (802.11a) or 54 Mbps (802.11b) data rates, or in products containing both bands (dual band) Thus, this network can provide real-world performance similar to the basic 10BaseT wired Ethernet network used in many offices.

The various embodiments described herein may be embodied in a recording medium or storage medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

For example, in accordance with a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs) may be implemented using at least one of field programmable gate arrays, processors, controllers, micro-controllers, microprocessors, and electrical units for performing other functions. The embodiments described herein can be implemented by a control unit (not shown) per se.

In another example, according to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein. Software code may be implemented in a software application written in a suitable programming language. The software code is stored in the database 290 and can be executed by a control unit (not shown).

In one or more exemplary implementations, the functions presented herein may be implemented in hardware, software, firmware, or a combination thereof. When implemented in software, the functions may be stored on or transmitted via one or more instructions or code on a computer readable medium. Computer-readable media includes computer storage media and communication media including any medium for facilitating transfer of a computer program from one place to another. The storage medium may be any general purpose computer or any available medium that can be accessed by a special purpose computer. By way of example, and not limitation, such computer-readable media can comprise any form of computer readable medium, such as RAM, ROM, EEPROM, CD-ROM or other optical disk storage media, magnetic disk storage media or other magnetic storage devices, But not limited to, a general purpose computer, a special purpose computer, a general purpose processor, or any other medium that can be accessed by a particular processor. In addition, any connection means may be considered as a computer-readable medium. For example, if the software is transmitted from a web site, server, or other remote source over wireless technologies such as coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or infrared radio, and microwave, Wireless technologies such as cable, fiber optic cable, twisted pair, DSL, or infrared radio, and microwave may be included within the definition of such medium. The discs and discs used here include compact discs (CDs), laser discs, optical discs, DVDs, floppy discs, and Blu-ray discs where disc plays the data magnetically, As shown in FIG. The combinations may also be included within the scope of computer readable media.

Those skilled in the art will appreciate that the various illustrative elements, components, logical blocks, modules, and algorithm steps described above may be implemented as electronic hardware, computer software, or combinations thereof. In order to clarify the interchangeability of hardware and software, various illustrative components, blocks, modules and steps have been described in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement these functions in varying ways for each particular application, but such implementation decisions are not necessarily outside the scope of the invention.

The various illustrative logical blocks and modules described in connection with the present disclosure may be implemented or performed with a general purpose processor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic device, Or transistor logic, discrete hardware components, or any combination designed to implement the functions described herein. A general purpose processor may be a microprocessor, but in an alternative embodiment, such processor may be an existing processor, controller, microcontroller, or state machine. A processor may be implemented as a combination of computing devices, such as, for example, a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or a combination of such configurations.

For a hardware implementation, the various illustrative logic, logic blocks, and modules of processing units described in connection with the aspects disclosed herein may be implemented with one or more application specific integrated circuits (ASICs), digital signal processors (DSPs) Such as digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), discrete gate or transistor logic, discrete hardware components, general purpose processors, Controllers, microprocessors, other electronic units designed to perform the functions described herein, or a combination thereof. The general purpose processor may be a microprocessor, but, in the alternative, it may be any conventional processor, controller, microcontroller, or state machine. The processor may also be implemented in a combination of computing devices (e.g., a DSP and a microprocessor, a plurality of microprocessors, a combination of one or more microprocessors in conjunction with a DSP core, or any other suitable configuration). Additionally, at least one processor may include one or more modules capable of implementing one or more of the steps and / or operations described herein.

In addition, various aspects or features described herein may be implemented as a method, apparatus, or article of manufacture using standard programming and / or engineering techniques. Moreover, steps and / or operations of a method or algorithm described in connection with the aspects disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. Additionally, in some aspects, steps or acts of a method or algorithm may be present as a machine-readable medium, or as a combination of at least one or any combination of codes or instructions on a computer-readable medium, It can be integrated into computer program stuff. The term article of manufacture as used herein is intended to encompass a computer program accessible from any suitable computer-readable device or medium.

The description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features presented herein.

Claims (1)

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