KR101529269B1 - Advertising method and system in a mobile messenger using points reward - Google Patents

Abstract

The present invention relates to a method and system for providing advertisements using point reimbursement in a mobile messenger, wherein at least one advertisement banner is displayed on a part of the mobile messenger screen, a message of a mobile messenger user is transmitted while the advertisement banner is displayed, A mobile messenger capable of attracting mobile messenger users by compensating for points according to the number of times of message transmission, having a high advertisement effect due to positive advertisement exposure for users in order to acquire points, and capable of executing advertising costs based on clear performance to advertisers The present invention provides a method and system for providing an advertisement using point compensation in a mobile terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile messenger,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for providing an advertisement using point compensation of a mobile messenger.

Recently, the use of mobile messenger has been greatly expanded due to the rapid spread of mobile terminals such as smart phones and tablet PCs. In particular, Mobile Messenger has been replacing the conventional SMS / MMS service for a long time, based on its ability to use Messenger for free anywhere with Internet connection, free sharing of images and videos, and multi-party chatting. It is also a trend to see even video call area.

Therefore, in the growth of mobile messenger use, operators are devising ways of increasing the number of users using mobile messenger service and making a profit by using the mobile messenger service in addition to the development of mobile messenger itself.

As a model for monetizing mobile messengers, the most common is a way to earn money from advertisers by advertising on mobile messenger. For example, there is a method of displaying an advertisement banner of a size on a mobile messenger to view an advertisement banner or raising a certain amount of revenue from an advertiser as much as the number of users who click on the mobile banner.

However, since the users are accustomed to this type of advertisement and do not pay particular attention, the effectiveness of the advertisement is not high, and there is a problem that it is difficult for the advertisers to judge whether or not the advertisement cost according to the advertisement provided is appropriately determined.

The present invention provides a method and system for providing an advertisement using point reimbursement in a mobile messenger that provides points to a user in response to various types of advertisement exposure in a mobile messenger or provides a coupon or a prize to attract users. The purpose.

In addition, the present invention can be applied to a mobile messenger in which messenger users are positively exposed to advertisements, advertisement effects are enhanced, and advertisers are attracted by executing advertising costs based on clear performance and repetitive exposure opportunities in mobile messenger Another object of the present invention is to provide a method and system for providing advertisements using point compensation.

According to another aspect of the present invention, there is provided a method for providing an advertisement using point compensation in a mobile messenger, the method comprising: displaying at least one advertisement banner on a part of a screen of the mobile messenger; Transmitting a message of a mobile messenger user in a state that the advertisement banner is displayed; And compensating the point according to the number of message transmissions.

According to another aspect of the present invention, there is provided an advertisement providing system using point compensation in a mobile messenger, the mobile communication system including a chat server, wherein the chat server displays at least one advertisement banner on a part of the mobile messenger screen , The mobile messenger user's message is transmitted while the advertisement banner is displayed, and the point is compensated according to the number of message transmission times of the mobile messenger user.

According to another aspect of the present invention, there is provided a program for implementing an advertisement providing method using point reimbursement in a mobile messenger, the program comprising the steps of: displaying at least one advertisement banner on a part of a screen of the mobile messenger; 1 program code; A second program code for transmitting the message of the mobile messenger user while the advertisement banner is displayed; And third program code for compensating the point according to the number of message transmissions.

According to the present invention, mobile messenger users can be attracted to mobile messenger users by providing point-type compensation to a user in accordance with message transmission, rather than simply displaying an advertisement in a banner or background in a mobile messenger. In addition, since users are actively and repeatedly exposed to advertisements in order to acquire points, they have a high advertising effect, and advertisers can execute advertising costs based on clear performance, thereby providing an advertisement providing method and system Can be provided.

1 and 2 are schematic diagrams for explaining an advertisement providing system 100 using point compensation in a mobile messenger according to an embodiment of the present invention.
3 is an exemplary diagram illustrating an advertisement providing method using point compensation according to the number of times of message transmission in a mobile messenger according to an exemplary embodiment of the present invention.
4 is an exemplary diagram illustrating an advertisement providing method using point compensation according to a keyword transmitted from a mobile messenger according to an exemplary embodiment of the present invention.
5 is an exemplary diagram illustrating a method for performing point accumulation in a mobile messenger according to an embodiment of the present invention.
FIG. 6 is an exemplary diagram for explaining a point accumulation method using a game provided on a mobile messenger according to an embodiment of the present invention. Referring to FIG.
7 is an exemplary diagram illustrating a method of registering a friend on a mobile messenger.
FIG. 8 is a flowchart illustrating an advertisement providing method using point compensation in a mobile messenger according to an embodiment of the present invention illustrated in FIG.
9 is a flowchart illustrating an advertisement providing method using point compensation in a mobile messenger according to another embodiment of the present invention.
FIG. 10 is a flowchart illustrating a method of accumulating points through a game provided in a mobile messenger according to an embodiment of the present invention illustrated in FIG.

Hereinafter, a method and system for providing an advertisement using point compensation in a mobile messenger according to each embodiment of the present invention will be described with reference to the accompanying drawings.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. The following examples are intended to illustrate the present invention and should not be construed as limiting the scope of the present invention. Accordingly, equivalent inventions performing the same functions as the present invention are also within the scope of the present invention. In the following description, the same reference numerals denote the same components, and unnecessary redundant explanations and descriptions of known technologies will be omitted.

The term "network" in the present invention can be used in the same meaning as "communication" and "communication network ", and the three terms refer to a wired and wireless local area and wide area Data transmission / reception network.

In the present invention, "messenger" means software capable of exchanging messages and data in real time via a network, and is also referred to as instant messenger in the sense of instantly delivering messages. It is possible to instantly check whether a buddy registered as a friend on the messenger is connected to the network or received a message, thereby enabling real-time communication between users. In addition, it is much faster than e-mail. In the past, it was possible to use messenger only with a computer, but recently, it has been used more actively in smartphones and tablet PCs. In particular, it supports multi-party chatting and voice chatting, and it can also transfer large-capacity video files, replacing the existing mobile phone SMS / MMS service.

1 and 2 are schematic diagrams for explaining an advertisement providing system 100 using point compensation in a mobile messenger according to an embodiment of the present invention.

1, a tablet PC, a notebook, and a smart phone are illustrated as an example of the mobile terminal 110. The mobile terminal 110 accesses the chat server 130 through the network 120, . Here, the chat server 130 may provide the advertisement to be displayed on the mobile messenger by loading data from the advertisement DB 140 connected to the member information DB 150 and the LBS 170. The chat server 130 may store point information acquired or deducted in accordance with the advertisement provision in the point DB 160. [

The chat server 130 refers to a server computer to which users are connected to use the mobile messenger service. In the case of a chat program having a very large capacity or a large number of real-time connections, there may be one or more chat servers for distributing traffic.

The chat server 130 may be connected to the point DB 160 and the advertisement DB 140 in which advertisements are stored to provide advertisements using point compensation. The DB may exist in the chat server 130 or may exist in a separate database server. In addition, middleware for the database or servers performing settlement processing may be connected to the chat server, but a description thereof will be omitted in the present invention.

The advertisement DB 140 stores advertisement data classified to provide an advertisement having a high advertisement effect for each user by using the data of the member information DB 150 and the LBS 170. [

The member information DB 150 is personal information to be inputted at the time of member registration, and may store, for example, the age, sex, hobby, occupation, etc. inputted by the user at the time of membership registration. Therefore, the chat server 130 can classify the advertisement DB 140 so as to provide differentiated advertisements for each user based on the member information, and display it on the user's terminal messenger screen.

The location based service (LBS) 170 refers to a location information based system and a service that utilize the mobile communication network used by a mobile terminal such as a mobile phone and IT technology in a comprehensive manner. In recent years, a GPS is embedded in a mobile terminal and combined with base station information to more accurately grasp the position of a user and provide a location based service to the user based on the position of the user. In one embodiment of the present invention, the LBS 170 collects and stores the location of the mobile terminal 110, and based on the real-time location of the mobile terminal collected in the LBS 170, The user terminal 110 may select a type of advertisement to be displayed on the messenger screen and provide a different advertisement for each location of the terminal.

The point DB 160 is a place where the user stores data on the reward point provided by exposure to the advertisement. According to one embodiment of the present invention, the chat server 130 compensates for corresponding points in counting the number of messages transmitted while the user is exposed to the advertisement, transmitting specific keywords, etc., And stored in the point DB 160. [ In addition, advertisers can charge points for each ad to attract users to their ads, and such data can also be stored. Details of the point compensation will be described later.

Here, the point refers to the compensation in the form of cash equivalent to that on the cyber. For example, one point can be exchanged as one cash, and one point can be exchanged according to specific conditions such as 10 won and 100 won Rate, and can be used to exchange goods online, such as cyber money, or to purchase mobile content.

A program necessary for messenger implementation may be installed and executed in the mobile terminal 110. The mobile terminal 110 may have a keyboard, a touch-drag function may be implemented, and a message may be transmitted through a keyboard or a touch-drag function when the messenger is executed.

2, a tablet PC, a notebook computer, and a smart phone are illustrated as an example of the mobile terminal 110, and the terminal 110 is connected to the game server 180 through the network 120, You can play the game on the messenger and earn points accordingly.

Here, the game server 180 refers to a server computer to which users are connected and connected to use game contents. In the case of a game having a small capacity or a small number of users, a plurality of game programs can be operated in one game server. In addition, in the case of a game having a very large capacity or a large number of real-time connections, there may be one or more game servers for operating one game depending on the functions of the game. In addition, middleware for the database and servers performing payment processing can be connected to the game server, but the description thereof will be omitted in the present invention.

According to an embodiment of the present invention, when the user proceeds with a game on the mobile messenger, the game server 180 provides a game in which points are called up from the point DB 160 to bet on points, Point DB 160 can be stored in the point DB 160 again. Also, the advertisement provided from the advertisement DB 140 can be displayed during the game progress, and the point or the advertisement displayed in the point DB 160 can be displayed or used in conjunction with the messenger after the game is finished through the chat server 130 .

3 is a diagram illustrating an advertisement providing method using point compensation according to the number of message transmissions in a mobile messenger according to an exemplary embodiment of the present invention.

3, when the user of the mobile terminal 110 starts chatting with a specific chatting party after the mobile terminal 310 is connected to the chatting server and the messenger is executed, the chatting screen 320 is displayed on the terminal. In the chat screen 320, the messages 330 transmitted by the user and the conversation partner are displayed in the form of speech bubbles in a time-sequential manner in the same manner as in the related art. According to one embodiment of the present invention, a character 350 specified by the user under the horse balloon may also be displayed. Here, the character can be any user picture or picture.

According to one embodiment of the present invention, an advertising banner 340 is displayed in a portion of the mobile messenger chat screen. The advertisement banner 340 may not be displayed according to the user's messenger setting. The advertisement banner 340 may select an advertisement banner desired by the user from an advertisement banner list (not shown) The advertisement banner 340 may be selected and displayed at random.

Here, the advertisement banner list (not shown) may be displayed differently according to the personal information (for example, age, sex, hobbies, occupation, interest, etc.) Accordingly, if the user is interested in golf, a list of advertisements related to golf goods can be displayed. If the user is interested in traveling, the travel goods can be displayed. If the user is a woman in their twenties, a list of advertisement related to cosmetics can be displayed.

In addition, according to another embodiment of the present invention, the location of the user terminal is tracked using the LBS 170 and the advertisement banner list (not shown) may be displayed differently according to the location or the time zone. For example, if you are in a downtown area during lunch time, you might see advertisements for nearby restaurants, and in the afternoon, you might see advertisements for nearby bars.

That is, the advertisement banner 340 and / or the advertisement banner list may be displayed based on the user's personal information, the location information, and the time information regardless of the user's selection or the user's selection.

According to an embodiment of the present invention, when the user transmits the message 330 in a state that the advertisement banner 340 is displayed, the point for the advertisement is compensated to the user according to the number of transmissions of the message 330. That is, the user can acquire a point by the number of transmissions of the message 330. However, the number of the advertisement points thus obtained is not limited to the number of the advertisement banners, but is limited to the points charged by the advertisers or the points set by the advertiser for the advertisement banners. The total points of the advertisement banners 340 displayed in the advertisement banner 340, The point and the user's acquisition point can be displayed in real time.

In general, the advertisement banner displayed in the application of the mobile terminal does not pay attention or rather interferes with the visibility. However, according to the embodiment of the present invention, by displaying the advertisement banner giving the user a reward point, , It is actively exposed to the advertisement banner, it is absorbed by the mobile messenger, and it can provide a high advertising effect. In addition, advertisers are able to attract advertisers more actively because they are able to execute advertising costs based on clear performance by providing advertisers with as many points as they are charged.

4 is an exemplary diagram illustrating an advertisement providing method using point compensation according to a keyword transmitted through a quiz in a mobile messenger.

4, in place of the advertisement banner (340 in FIG. 3), a part of the messenger screen 430 may be displayed in a part of the messenger screen 430 while the messenger screen 430 is displayed on the terminal 410, A hint 440 for the advertisement is exposed. This hint 440 is displayed according to a specific time or specific place or random condition and provides additional point compensation to the user when the user mentions a message 450 containing the ad keyword mentioned in this hint 440.

For example, the user may view the ad hint 440 and present the quiz for a particular ad keyword to the conversation partner, such as 450, where additional points are rewarded if the conversation partner mentions a particular keyword such as 420 accordingly.

5 is an exemplary diagram illustrating a method for performing point accumulation in a mobile messenger.

Referring to FIG. 5, according to one embodiment of the present invention, when switching to the point management screen according to the user's selection in the messenger chat screen of FIG. 3 or FIG. 4, a screen 530 ). The displayed screen 530 displays the accumulated points 540 according to the advertisement banner 520 displayed on the chat screen and also includes a button 550 for selecting whether to accumulate the acquired points, A button 560 for selecting whether to play a game for acquisition and a button 570 for selecting whether or not to participate in an event for acquiring a point are displayed.

When the user selects the point accumulation button 550, the earning point displayed next to the advertisement is determined and accumulated. For example, when the acquired point for the advertisement 1 is 900 points, the point accumulation button 550 is clicked to determine the point accumulated by the user and is in a state that the user can use. However, The opportunity to acquire additional rewards is lost.

When the user selects the game button 560, the game screen is switched to the game screen for acquiring the points. Here, the user is given the opportunity to double the points already obtained through the game for acquiring points. In addition, the advertiser is provided with an opportunity for the user to be exposed to the advertisement once more while the game for earning points is added, and the advertisement effect is further enhanced. The content and progress of the game will be described later in detail with reference to FIG.

When the user selects the event participation button 570, there is an opportunity to participate in the additional event provided by the advertiser for each advertisement banner 520 and to accumulate and confirm the additional points. For example, the advertisement video provided by the advertisement company can be watched for a certain period of time, double the points, or add comments to earn points. Regardless of the point, the advertisement banner 520 may be exposed to and participate in an event provided by the advertiser.

FIG. 6 is an exemplary diagram illustrating a method of performing point accumulation through a game provided on a mobile messenger.

Referring to FIG. 6, according to an embodiment of the present invention, when the user selects the game button 560 in FIG. 5, the user moves the scissors rock game 640 to the game screen 620 for acquiring points For example.

The user can bet the earned points to anyone registered as a friend in the messenger and make a bet and proceed the game through the scissors rock game 640. [ For example, the scissors rock game is performed until the number of times the user of the terminal 610 is defeated is three times in total. If the user wins five times or more to the opponent, the point is doubled, 4 times, and 10 times when winning 10 times or more, and provides an opportunity to earn points according to the winnings. Here, the win, lose, and point addition rate are values that the developer can arbitrarily adjust. In addition, when a point is subtracted, a hint 650 for confirming the probability of rocking the scissors of the other side can be provided, thereby providing an element that attracts interest of the game. In addition, an advertisement banner (not shown) for providing additional points can be displayed during the game for earning points to increase the advertisement effect.

7 is an exemplary diagram illustrating a method of registering a friend on a mobile messenger.

7A, conventionally, in order to add a conversation partner 720 on a messenger, a method in which all persons stored on the cell phone address book 710 are forcibly registered (for example, A, B, C, D, E are both registered in the friend list). This method is convenient for the user because it is not necessary to store the buddy separately according to the messenger installation, but there is inconvenience that the opponent who is not added to the conversation is forcibly added.

7B, according to an embodiment of the present invention, a method of selecting and registering the conversation partner 740 in the address book 730 of the messenger on the messenger (for example, A and C are registered in the friend list). In this way, the user can register only his / her desired friends in the messenger, which can attract users who want to use a more private and high-level messenger.

FIG. 8 is a flowchart illustrating an advertisement providing method using point compensation in the mobile messenger according to the embodiment of the present invention illustrated in FIG.

Referring to FIG. 8, it is determined whether the advertisement banner (340 in FIG. 3) is displayed on a part of the mobile messenger chat screen (step 810). The advertisement banner 340 may not be displayed according to the user's messenger setting. If the advertisement banner 340 is selected, the advertisement banner 340 is displayed in step 820. Thereafter, a message is transmitted (step 830). The chat server 130 provides a point to the user as compensation in accordance with the number of times of message transmission in real time in step 840. However, the thus obtained advertisement points are not limited to unlimited, but are provided to a limit of the points charged by the advertiser or the points set by the advertiser for each advertisement banner, and the remaining points of the advertisement banner 340 displayed in the advertisement banner 340, Points can be displayed in real time. In this way, the mobile messenger compensates the points according to the message transmission under the advertisement banner display, thereby obtaining the user and advertiser attraction effect as described above.

9 is a flowchart illustrating an advertisement providing method using point compensation in a mobile messenger according to another embodiment of the present invention.

When the messenger software is executed in the mobile terminal 110, the chat server 130 confirms whether the mobile terminal user is a member of the messenger (step 910). If the user is not a member, the user enters a subscription (step 911) mode to collect personal information such as age, sex, hobby, occupation, and interest of the user (step 912). When the membership is completed or the membership is confirmed, the user selects the desired advertisement banner 340 from the advertisement banner list or automatically sets the advertisement banner (340 in FIG. 3) to be displayed at random in the advertisement banner list (Step 920).

Here, the advertisement banner list may be displayed differently according to the personal information (for example, age, sex, hobbies, occupation, interest, etc.) entered by the user at the time of subscription. Accordingly, if the user is interested in golf, a list of advertisements related to golf goods can be displayed. If the user is interested in traveling, the travel goods are displayed. If the user is a woman in the twenties, have.

In addition, according to another embodiment of the present invention, the location of the user terminal is tracked using the LBS 170 and the advertisement banner list (not shown) may be displayed differently according to the location or the time zone. For example, if you are in a busy street during lunch time, the restaurant advertisement is displayed first, and if it is busy in the afternoon, the surrounding pub advertisement may be displayed first.

In step 930, the user is asked whether the advertisement banner 340 is displayed. If the user selects to display the advertisement banner 340, the advertisement banner is displayed on a part of the messenger screen in step 940. Thereafter, when the user transmits the message 330 (step 950), the user is compensated for the point of the advertisement according to the number of times the message 330 is transmitted (step 960). That is, the user can acquire a point by the number of transmissions of the message 330. However, the thus obtained advertisement points are not limited to unlimited, but are provided to a limit of the points charged by the advertiser or the points set by the advertiser for each advertisement banner, and the remaining points of the advertisement banner 340 displayed in the advertisement banner 340, Points can be displayed in real time.

The points obtained for each of the advertisement banners 340 can be used as cash only after having been financially accumulated.

First, in step 970, it is determined whether or not to accumulate the thus acquired points. When the user selects the point accumulation button, the acquired point is determined and accumulated (step 980). This way, you have to make sure that you earn points so that you are in a state where you can use them, but you no longer have the opportunity to earn additional rewards for that point.

However, if the point is not determined in step 960, the player is given the opportunity to proceed to the game or participate in the advertisement promotion event (step 971) to acquire additional points.

When the user selects the progress of the game, the game screen is switched to the game screen for acquiring the points. Here, the user is given the opportunity to double the points already obtained through the game for acquiring points. In addition, since advertisers are exposed to the advertisement while playing a game for earning points, the advertising effect is further enhanced.

When a user participates in an event, they are given the opportunity to participate in additional events provided by the advertiser and to earn and confirm additional points. For example, the advertisement video provided by the advertisement company can be watched for a certain period of time, double the points, or add comments to earn points. Also, regardless of the point, they may be exposed to and participate in events that advertisers provide.

If the point is further acquired, the acquisition point is determined and accumulated (Step 980). Once these points are determined to be earned, they are placed in a state that the user can use, and the opportunity to obtain further compensation for that point no longer exists.

FIG. 10 is a flowchart illustrating a method for accumulating points through a game provided in a mobile messenger according to an exemplary embodiment of the present invention, which is described with reference to FIG.

10 illustrates an example in which points are additionally accumulated by proceeding to a scissors rock game (640 of FIG. 6).

In step 1010, if the user selects to participate in the point accumulation game, the player can bet on the earned points in the messenger and play the game (step 1020). For example, the scissors rock game is performed until the user is defeated three times in total (step 1050), and points can be additionally accumulated differently according to the number of victories (step 1030). For example, if the user wins five times or more, the points are doubled, the points are multiplied four times in the case of winning seven times or more, and ten times in the case of winning ten times or more. Provide opportunities. Here, the win, lose, and point addition rate are values that the developer can arbitrarily adjust. If the game ends with the number of defeats exceeding three, the user can choose whether to participate in the advertiser's promotion (step 1060). If the user does not participate in the advertiser's promotion, the points earned through the game are determined (step 1061). Once this is achieved, the user is placed in a state where the point is available, and the opportunity to obtain further compensation for that point no longer exists. (Not shown) that provides additional points to be earned even during the game for earning points can be displayed by providing a game through point addition, .

As described above, according to the present invention, by displaying the advertisement banner giving the user a reward point, the user is positively exposed to the advertisement banner in order to acquire the point, gives a feeling of being absorbed by the mobile messenger, It is possible to provide a high advertisement effect by providing an adaptive advertisement to the location and time information. In addition, advertisers are able to attract advertisers more actively because they are able to execute advertising costs based on clear performance by providing advertisers with as many points as they are charged.

As described above, the method of providing advertisement using point compensation in the mobile messenger according to the embodiment of the present invention can be applied to an application installed basically in a mobile terminal (which can include a program included in a platform, And may be executed by an application (i.e., a program) directly installed on a terminal by a user through an application providing server such as an application store server, an application, or a web server related to the service. In this sense, the advertisement providing method in the on-line competition type game according to the embodiment of the present invention described above can be implemented in an application installed in a terminal or directly installed by a user (i.e., a program) And can be recorded on the recording medium.

Such a program may be recorded on a recording medium that can be read by a computer and executed by a computer so that the above-described functions can be executed.

In order to execute the advertisement providing method using the point compensation in the mobile messenger according to each embodiment of the present invention, the above-mentioned program may be stored in a computer-readable medium such as C, C ++, JAVA, And may include a code encoded in a computer language.

The code may include a function code related to a function or the like that defines the functions described above and may include an execution procedure related control code necessary for the processor of the computer to execute the functions described above according to a predetermined procedure.

In addition, such code may further include memory reference related code as to what additional information or media needed to cause the processor of the computer to execute the aforementioned functions should be referenced at any location (address) of the internal or external memory of the computer .

In addition, when a processor of a computer needs to communicate with any other computer or server, etc., to perform the above-described functions, the code may be stored in a computer's communication module (e.g., a wired and / ) May be used to further include communication related codes such as how to communicate with any other computer or server in the remote, and what information or media should be transmitted or received during communication.

The functional program for implementing the present invention and the related code and code segment may be implemented by programmers in the technical field of the present invention in consideration of the system environment of the computer that reads the recording medium and executes the program, Or may be easily modified or modified by the user.

Examples of the computer-readable recording medium on which the above-described program is recorded include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical media storage, and the like.

Also, the computer-readable recording medium on which the above-described program is recorded may be distributed to a computer system connected via a network so that computer-readable codes can be stored and executed in a distributed manner. In this case, any of at least one of the plurality of distributed computers may execute some of the functions presented above and transmit the result of the execution to at least one of the other distributed computers, and transmit the result The receiving computer may also perform some of the functions described above and provide the results to other distributed computers as well.

In particular, a computer-readable recording medium storing an application, which is a program for executing an advertisement providing method using point compensation in a mobile messenger according to each embodiment of the present invention, includes an application store server, (E.g., a hard disk) included in an application provider server such as a web server associated with the service, or an application providing server itself.

A computer capable of reading a recording medium on which an application, which is a program for executing an advertisement providing method in an online charging type game according to each embodiment of the present invention, can be read is a general PC such as a general desktop or a notebook computer, A tablet PC, a PDA (Personal Digital Assistants), a mobile terminal, and the like. In addition, it should be interpreted as all devices capable of computing.

In addition, a computer capable of reading a recording medium on which an application, which is a program for executing an advertisement providing method using point compensation in a mobile messenger according to an embodiment of the present invention, is read is a smart phone, a tablet PC, a PDA (Personal Digital Assistants) In the case of a mobile terminal such as a mobile communication terminal, the application may be downloaded from the application providing server to a general PC and installed in the mobile terminal through a synchronization program.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to at least one. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. The codes and code segments constituting the computer program may be easily deduced by those skilled in the art. Such a computer program can be stored in a computer-readable storage medium, readable and executed by a computer, thereby realizing an embodiment of the present invention. As a storage medium of the computer program, a magnetic recording medium, an optical recording medium, or the like can be included.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

110: mobile terminal
120: Network
130: Chat server
140: Advertisement DB
150: Member Information DB
160: Point DB
170: LBS (Location Based Service)
180: Game server

Claims (12)

A method for providing an advertisement using point compensation in a mobile messenger,
Chat Server
Transmitting a banner containing a keyword for at least one advertisement to a first terminal running the mobile messenger over a network;
The method of claim 1, further comprising: transmitting, by the first terminal, a message of a user of the first terminal, which is input to the first terminal while the transmitted banner is displayed on the first terminal, ;
Transmitting a message of a user of the received first terminal to the second terminal executing the mobile messenger together with the first terminal through the network;
Receiving a message of a user of the second terminal from the second terminal via the network, the message being input to the second terminal while the transmitted message is displayed on the second terminal; And
And compensating the point of the user of the first terminal according to whether the keyword is included in the message of the user of the received second terminal. The method according to claim 1,
Wherein the at least one advertisement is selected by a user of the first terminal in an advertisement banner list that includes a plurality of ads. 3. The method of claim 2,
Further comprising receiving personal information of a user of the first terminal when the mobile messenger joins the mobile terminal,
And the plurality of advertisements included in the advertisement banner list are configured according to the inputted personal information. 3. The method of claim 2,
Further comprising collecting current location information and current time information of the first terminal,
Wherein the plurality of advertisements included in the advertisement banner list are configured differently according to at least one of the collected current position information and current time information. delete The method according to claim 1,
The displayed banner includes
Wherein an acquisition point obtained by compensating the user of the first terminal and a remaining point that the user of the first terminal can acquire in the future are displayed together. The method according to claim 6,
The remaining points being deducted from the total points set by the advertiser providing the at least one advertisement or the operator of the chat server by the earning point,
And when the remaining points are exhausted, the point is not compensated in the state where the banner is displayed on the screen of the first terminal. The method according to claim 1,
Providing a game in the mobile messenger using a point obtained between a user of the first terminal and a user of the second terminal; And
Further comprising compensating the user for winning the game. ≪ Desc / Clms Page number 22 > The method according to claim 1,
In order to register a friend of the mobile messenger,
Retrieving a contact from the first terminal; And
And registering only at least one contact selected by the user of the first terminal as a friend of the mobile messenger. 1. An advertisement providing system using point reimbursement in a mobile messenger,
The advertisement providing system includes:
A chat server,
The chat server includes:
Transmitting a banner containing a keyword for at least one advertisement to a first terminal running the mobile messenger over a network,
The method of claim 1, further comprising: transmitting, by the first terminal, a message of a user of the first terminal, which is input to the first terminal while the transmitted banner is displayed on the first terminal, Lt; / RTI >
Transmitting the received message to the second terminal executing the mobile messenger together with the first terminal through the network,
Receiving, from the second terminal through the network, a message of a user of the second terminal input to the second terminal while the transmitted message is displayed on the second terminal,
And compensates the point of the user of the first terminal according to whether the keyword is included in the message of the user of the received second terminal. 11. The method of claim 10,
The advertisement providing system includes:
Further comprising a game server,
The game server provides a game to be performed by using the points acquired between the user of the first terminal and the user of the second terminal in the mobile messenger and further compensates the user who wins the game . delete

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