KR20160122596A - Used the mobile app subscribers (Sender) suitable for the characteristics of the advertising sources of the phone ring tones to have paid for implementing methods, and points in the servicesAs a way to provide - Google Patents

Abstract

The present invention relates to a method for implementing a phone ring tone with an advertisement sound source suitable to a characteristic of a subscriber (sender) by using a mobile application, and a method for providing a service for giving a point. A mobile application includes: a distribution device providing a virtual number lapped with a phone number of a receiver; a request device requesting the virtual number; a management means managing a point, the virtual number, and a sound source mapped to the virtual number; a control means distributing the virtual number and connecting the same to a telecommunication company; and a relay means relaying the sound source mapped to the virtual number and the phone number of the receiver to the telecommunication company.

Description

BACKGROUND OF THE INVENTION [0001] The present invention relates to a method for providing a service and a method for implementing an advertisement sound source suitable for a subscriber (sender) characteristic using a mobile application as a telephone ring tone, The company has developed a number of solutions for mobile telephony,

 [0002] The present invention relates to a telephone connection application provided by a provider, a home location register, a virtual number extracting server, an originating exchange, a virtual receiving exchange, a virtual originating exchange, a sound source providing device, a sound source providing control server, Wherein the subscriber sets a service for receiving a point through the application and then tries to establish a call connection with the receiver through the application, The virtual number extracting server receives the virtual number from the virtual number extracting server and wraps the virtual number to the recipient's telephone number, and when the virtual number is transmitted to the virtual receiving exchange through the originating exchange, To provide the sound source providing apparatus with a ring back tone set in the virtual number Thereby allowing the subscriber to expose himself / herself to various sound sources (advertisements) when a call is connected to another person by allowing the subscriber to reproduce the call connection sound corresponding to the caller's characteristics, and not only receive the points in exchange for the subscriber, It can be used as an advertising platform that allows for

BACKGROUND OF THE INVENTION [0003] The technology of the present invention is to provide a sound source (advertisement) corresponding to the characteristics of a caller when a customer (caller) tries to establish a call connection with a receiver through a mobile application provided by a service provider A virtual number is extracted from a group in a plurality of virtual numbers in which a sound source (advertisement) is set for each advertisement campaign of a company, the phone number of the receiver is wrapped in the virtual number, and the virtual number received from the virtual number extracting server on the mobile app After the validation is completed, the result is provided as a ring back tone of the result value (advertisement sound source) that matches the characteristics of the caller (purchase propensity)

[0004] Conventionally, a caller has unilaterally heard a ring back tone set by a receiver, or a ring back tone set by a caller has been received from a sound source server interlocked with an origin exchange, and the call back tone is received. However, (Age, sex, residence, etc.) of the sender are stored in a group according to conditions, and a virtual number corresponding to the amount of output of a single advertisement campaign is allocated After the group is set, when the caller tries to make a call connection, the virtual number corresponding to the condition is extracted to reproduce the advertisement ringback tone set in the virtual number, and the exhaustion of the virtual number assigned to the advertisement campaign ends.

In addition, the present invention aims to provide advertisers with efficiency and the like by setting a virtual number proportional to a reproduction amount of a single advertisement campaign.

[0005] According to an aspect of the present invention, there is provided a method for providing a mobile application service, A second step of automatically loading an index list of contacts in the mobile phone book into the application; A third step of confirming a home location of a caller when a call request is made through the application, receiving a virtual number from a virtual number extraction server and wrapping the virtual number in a telephone number of a recipient; A fourth step of transmitting the call of the wrapped virtual number through the originating base station and the originating base station controller and transmitting the call to the originating exchange at the virtual receiving side exchange; A fifth step in which the virtual originating exchange transfers the call request to the recipient exchange via the virtual receiver exchange, the virtual recipient exchange routes the call to the sound source server, and the ringback tone set by the virtual recipient number is sent to the caller; And a sixth step of, when the subscriber at the receiving end responds, releasing the call path connected to the sound source server and connecting the caller and the receiver.

 SUMMARY OF THE INVENTION [0006] In the conventional art, when a caller tries to establish a call connection with a receiver, the caller does not listen to the ringback tone set by the receiver or set the sound source or sound set by the caller as a ringback tones, The service provider automatically obtains the sound source from the advertiser in advance and sets the virtual number in the virtual number so that the advertisement corresponding to the sender characteristic is reproduced and the advertisement effect is obtained It is advantageous that the subscriber (sender) can receive a certain profit (point) without any other line while giving a predetermined point in return for hearing the advertisement.

[0007] FIG. 1 illustrates a configuration of a mobile communication system in a method of providing an advertisement providing service using a RBT service set to a virtual number of a receiver set by a caller of the present invention
[0008] FIG. 2 is a flowchart illustrating a method of providing a service of the present invention.

[0009] As shown in FIG. 1, a mobile communication subscriber first makes a call through an application provided by a service provider to his / her mobile smartphone terminal.

    Then, the mobile app application inquires of the subscriber's home location register 10 to check whether there is an ad campaign suitable for the condition, and the virtual number extraction server 90 receives the virtual number matching the condition. Here, the home location register is a database for storing information of subscribers. It is a structure that can process real-time database by managing customer points linked with customer centers.

    Then, the mobile terminal requests a call with a virtual number, and is transmitted to the originating-side switching center 40 via the base station 20 and the base station controller 30. [

    Then, the caller-side switching center 40 forwards the call to the virtual receiving exchange 50, and the virtual receiving-side switching center 50 searches the sound source server 60 for the ring back tone assigned to the virtual number, And receives the result.

    Upon receiving the information on the ring back tone from the virtual receiving exchange 50, the calling side virtual exchange 70 requests the call to the receiving side switching center 80, while the virtual receiving side switching center 50 sends the call to the sound source server 70. [ (60) to tell the caller the ring back tone (advertisement sound source) set in the virtual number instead of the ring back tone signal.

    The sound source server 60 stores a sound source file provided from the sound source providing advertisement server 100 and reproduces a sound source file (advertisement sound source) designated according to an instruction of the virtual reception switching center 50.

    Then, when the advertisement sound source is reproduced by the sound source server 60, the base station controller 30 allocates a traffic channel (voice channel) to the mobile terminal of the caller, Instead, listen to the sound file (ad source).

    When the subscriber at the receiving end responds, the virtual origination and reception switching center 70 releases the call path connected to the sound source server and connects the caller and the receiver to make a call.

    [0017] FIG. 2 is a flowchart illustrating a method of providing a service of the present invention. The subscriber subscribes to the service through the mobile application (A010) and tries the telephone connection (A020) through the function provided by the mobile application.

    Then, the app sends its own number to the service provider server through the app and requests the corresponding virtual number (A030) in order to let the subscriber listen the ring back tone (advertisement sound source) matching the characteristic to the subscriber.

    The home location register A040 retrieves an advertisement campaign matching the requested subscriber condition, receives a virtual number from the virtual number extracting server A060 belonging to the search result value, and wraps it in the telephone number of the receiver. And sets the routed virtual number as the called number in the subscriber's dialer application. Further, the virtual number given from the virtual number extracting server and the telephone number of the receiver are transmitted to the communication company providing the virtual number service.

     The mobile app attempts to establish a telephone connection through the virtual number when the virtual number is received as a result of the virtual number request. The virtual reception exchange requests the sound source server corresponding to the requested virtual number to the exchange, ) Play the file on the subscriber and play it.

     If the virtual number is not assigned, the subscriber requests the call with the first number that is not wrapped with the virtual number, and the subscriber receives the ringback tone from the exchange.

     [0022] Finally, the point data of the reward for the ring back tone reproduction result is stored in the point server and placed under the control from the home location apparatus.

      As described above, the present invention collects the characteristics (sex, age, residence, etc.) of a subscriber on a mobile application, and when a subscriber tries to make a call connection to an unspecified number through a mobile app, By advertising, the advertiser (company) conducts publicity and marketing activities for attracting customers and promoting the products. In the process, the customer advertises the music to the targeted audience. In this process, Can be economically benefited by being provided by the service provider.

      The subscriber can receive useful information until the subscriber is successfully connected to the subscriber by listening to the advertisement information necessary for the subscriber rather than being exposed to the indiscriminate advertisement.

      Thus, the service of the present invention can be considered as a new advertising platform that can compete with a broadcast sound source advertisement.

[0026] 10 Home location register
20 outgoing base station
30 originating base station controller
40 originating exchange
50 Virtual number receiver side exchange
60 Sound source server corresponding to virtual number
70 Virtual originating exchange
80 recipient exchange
90 number-matching virtual number extraction server
100 sound source provided ad server
110 Point management server
A1 Start
Attempting to connect through the A2 mobile app
A3 Request a virtual number that is wrapped in the recipient's phone number
A4 Home position confirmation server, point management server
A5 Search for campaigns that match sender criteria
A6 Extract the virtual number corresponding to the campaign and virtual number wrapping to the recipient's number
A7 Acquisition of virtual number Yes / No
A8 Request a call to a number that is wrapped in a virtual number
A9 Playback of ring back tone corresponding to virtual number
A10 Ad server providing sound source
A11 A normal number that is not wrapped is a virtual number, requesting an arc without going through a sender

Claims (1)

A distribution device for providing a telephone number of a recipient and a virtual number to be wrapped on the Internet to extract a virtual number corresponding to a characteristic of a customer (sender); A requesting device for requesting a virtual number on an application module;
Management means for managing points provided to the customer (caller) to store unique information and receiving a ringback tone, managing virtual numbers for each advertiser and each campaign, and managing sound sources mapped to the virtual numbers;
Control means for distributing a virtual number according to the characteristics of the customer (caller) and connecting the virtual number to a communication company;
Relay means for relaying the voice source mapped to the virtual number and the telephone number of the wrapped receiver to the communication company;
A service device that provides advertising services to a company aimed at providing advertisement sound sources to a customer on a mobile application including a mobile application and provides points to customers, and a method thereof
The above virtual number allocation device
And a management unit configured to receive a telephone number of a recipient to correspond to a virtual number corresponding to a characteristic of the customer (caller) in the service, Number service device
The above virtual number requesting device
A service device for automatically recognizing a telephone number of the mobile telephone device and automatically requesting a virtual number by causing the application to recognize the telephone number of the recipient in a virtual number,
The virtual number management means
Managing the personal identification information and the point information of the customer and managing a plurality of virtual number resources in order to associate the virtual number matching the characteristics of the customer (caller) with the telephone number of the receiver in the service under the control of the control means, A management device that distributes the number of virtual numbers allocated to each advertiser (company) and each campaign in advance and manages the corresponding sound source
The above virtual number control means
The management apparatus transmits the virtual number corresponding to the telephone number of the customer to a communication company connected to the Internet in order to associate the telephone number of the receiver with the virtual number in the service, Device means for controlling whether or not to confirm
The virtual number relay means
Under the control of the control means, a service device means for providing a valid virtual number given from the management means to relate the receiver's telephone number to the virtual number in the service in the form of an API for relaying to the communication company, And device means for relaying the information to which the sound source is mapped to the communication company
Under the above service, the company (advertiser) can maximize the advertisement effect by allowing the advertisement (user) and the marketing activity for the purpose of promoting the goods or services of the company to the potential customers having certain characteristics, and the customer can receive the points Payee Ad Service Platform Business Model

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