RU82977U1 - ADVERTISING AUDIO Fragment Distribution System - Google Patents

Abstract

A distribution system of advertising audio fragments containing mobile communications associated with the equipment of the mobile operator, advertising audio fragments having identifiers and included in the database of RBT melodies located on the RBT server connected to the equipment of the mobile operator, to which a reward calculation unit is also connected characterized in that it is provided with a subscriber registration unit connected to an access permission unit, said units being connected via an RBT server to a database of RBT melodies, in which includes advertising audio fragments, and a decoder of audio fragment identifiers is connected to the reward calculation unit.

Description

The invention relates to the field of advertising using the reverse tone, when instead of sending the usual reverse tone that is heard during dialing until the recipient answers the phone, the sender sends a reverse tone, which stores some advertising message or a series of messages as part of an advertising campaign.

It is widely known to provide additional services to mobile users under the general name RingBackTone (RBT) platform. This solution is widely used by mobile operators. The main functionality of the RBT solution is to replace the “standard” beeps with arbitrary audio information. The information available to the user is pre-arranged by the operator of the RBT platform (either a mobile operator or a specialized company) in a common database. Each audio fragment is assigned a unique number (ID). The mobile subscriber, at his discretion, selects the ID of the audio fragment. This happens through a specialized website on the Internet, using the voice menu or in another way.

In particular, the InKor RBT project implemented in Russia is widely known. The Ring Back Tone (RBT) service allows a subscriber to set a unique answer waiting signal for each group of callers or an individual incoming call. Signal personalization is an emotionally oriented service for a subscriber of a mobile operator. It can be implemented as a musical composition, sound file or joke instead

a mournful and monotonous beep for callers. You can manage the service via SMS, WAP, WEB, IVR (http://www.incore.ru/wap.html).

Obviously, the response latency for a mobile subscriber is also used by advertisers to carry out advertising campaigns. In contrast to the service of providing a subscriber of his choice with a unique signal, instead of the usual reverse tone, the subscriber is charged a fee for listening to advertising.

Of the known distribution systems for advertising audio fragments based on RBT, the closest to the claimed utility model is a system that implements the advertising method using the reverse tone signal according to patent RU 2195081, the structure of which is reduced to the presence of individual means of mobile communication associated with the equipment of the mobile operator, a database of advertising audio fragments having identifiers connected to an RBT server connected to the equipment of a mobile operator, to which a calculation unit is also connected rewards.

In advertising distribution systems, including those using the reverse tone, the process of selecting the contingent for listening to a particular advertisement is very complicated. A possible contingent is divided into groups according to various criteria: age, gender, profession, interests, etc. Content (advertising audio fragments) is also divided into groups corresponding to the groups into which the contingent is divided. A survey is conducted of a subscriber who wants to listen to advertising messages instead of the reverse tone; assigning the questionnaire to a specific group and providing him with relevant advertising. To implement this, complex hardware-software solutions are required.

The technical result, the development of this utility model is aimed at, is to simplify the system due to the availability of funds that provide the subscriber with the choice of advertising audio fragments for listening (similar to how this is done when the service is provided in the form of replacing beeps during an incoming call to arbitrary audio information).

The technical result is achieved by the fact that the distribution system of advertising audio fragments containing mobile communications associated with the equipment of the mobile operator, advertising audio fragments having identifiers and included in the RBT ringtone database located on the RBT server associated with the operator’s equipment mobile communication, to which a reward calculation unit is also connected, is equipped with a subscriber registration unit connected to an access permission unit, said units being connected via the RBT server to the base op ponents, the RBT-tunes, which includes - Advertising audio fragments and audio decoder identifiers fragments connected to a unit for calculating the remuneration.

Pre-recorded audio clips of an advertising nature. These advertising fragments, after being approved by the operator’s censors, are added to the database and assigned ID numbers. After registration, the mobile subscriber gains access to the database and can choose any of the advertising fragments at his discretion, pre-listen to it and select ringtones as RBT. Depending on the number of calls received by the subscriber, a certain amount is transferred to him, depending on the contract with the advertiser. If the subscriber changes one RBT advertising melody to another, the amount of the fee due to the subscriber may be changed. The server maintains a database of all subscribers who receive a reward.

Claims (1)

A distribution system of advertising audio fragments containing mobile communications associated with the equipment of the mobile operator, advertising audio fragments having identifiers and included in the database of RBT melodies located on the RBT server connected to the equipment of the mobile operator, to which a reward calculation unit is also connected characterized in that it is provided with a subscriber registration unit connected to an access permission unit, said units being connected via an RBT server to a database of RBT melodies, in which includes advertising audio fragments, and a decoder of audio fragment identifiers is connected to the reward calculation unit.