CN101426173B - Customized ring back tone advertising platform, customized ring back tone advertisement playing system - Google Patents
Customized ring back tone advertising platform, customized ring back tone advertisement playing system Download PDFInfo
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- CN101426173B CN101426173B CN2007101764807A CN200710176480A CN101426173B CN 101426173 B CN101426173 B CN 101426173B CN 2007101764807 A CN2007101764807 A CN 2007101764807A CN 200710176480 A CN200710176480 A CN 200710176480A CN 101426173 B CN101426173 B CN 101426173B
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Abstract
The invention discloses a color ring advertisement platform and a play back system. The color ring advertisement platform comprises a first query module for receiving a request for playing the color ring advertisement and acquiring relevant information of a calling subscriber and/or a called subscriber; a first process module for selecting the type of the color ring advertisement to be played based on the information, and returning a response carrying the information for playing the color ring advertisement corresponding to the type. The first query module comprises a first receiving unit for receiving the request for playing the color ring advertisement; a first acquirement unit for acquiring the relative information of the calling subscriber and/or the called subscriber based on the information; a first process module for analyzing the information and matching the type of the color ring advertisement to be played based on the analyzed results, and returning the response carrying the information for playing the color ring advertisement corresponding to the type. The invention realizes selective play back of the color bell advertisement according to different calling subscribers and/or called subscribers, thereby improving the delivery effect of the color bell advertisement.
Description
Technical field
The present invention relates to a kind of customized ring back tone advertising platform, Play System, particularly a kind of relevant information that can the on-line analysis user is at different calling subscribers and/or selected customized ring back tone advertising platform, the Play System of playing dissimilar color bell advertisements of called subscriber; The invention still further relates to a kind of customized ring back tone advertisement playing system, particularly a kind of relevant information that can the off-line analysis user is at different calling subscribers and/or selected customized ring back tone advertising platform, the Play System of playing dissimilar color bell advertisements of called subscriber.
Background technology
The color bell advertisement business, the mobile phone with the cellphone subscriber is a carrier exactly, is a kind of novel advertisement circulation way of audient with cellphone subscriber's calling party.Above-mentioned color bell advertisement business is based upon on the Ring Back Tone service basis, is a kind of expansion of Ring Back Tone service.Briefly, exactly cellphone subscriber's CRBT is made into the form of institutional advertising, the people who allows all dial above-mentioned cellphone subscriber's mobile phone can both hear, to reach the purpose of propaganda company.
At present the function of color bell advertisement business is simple relatively, and promptly the called subscriber sets in advance CRBT by the requirement of operator's color bell advertisement business and is sound advertisement; When calling user dials called subscriber phone, will hear above-mentioned default sound advertisement.This simple color bell advertisement business can not be carried out coloring ring back tone playing advertisement selectively at calling subscriber and/or called subscriber's feature.If calling subscriber colony that color bell advertisement is invested and advertisement itself are without any correlation, the result of broadcast of so above-mentioned color bell advertisement does not reach the purpose of propaganda with non-constant.
Summary of the invention
The purpose of this invention is to provide a kind of customized ring back tone advertising platform, Play System,, realize carrying out coloring ring back tone playing advertisement selectively at calling subscriber and/or called subscriber's feature in order to solve the problem of coloring ring back tone playing advertisement selectively.
To achieve these goals, first aspect of the present invention provides a kind of customized ring back tone advertising platform by some execution modes, comprising:
First enquiry module after being used to receive the request of coloring ring back tone playing advertisement, obtains calling subscriber and/or called subscriber's relevant information; First processing module is connected with described first enquiry module, is used for the type according to the selected coloring ring back tone playing advertisement of wanting of described information, and returns the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type;
Wherein, described first enquiry module comprises: first receiving element is used to receive the request of coloring ring back tone playing advertisement; First acquiring unit is connected with described first receiving element, is used for the relevant information according to the acquisition request calling subscriber and/or the called subscriber of described coloring ring back tone playing advertisement;
Described first processing module comprises: first analytic unit, be connected with described first acquiring unit, and be used for described information is analyzed; First matching unit is connected with described first analytic unit, is used for the result according to described analysis, matches the type of the coloring ring back tone playing advertisement of wanting; First transmitting element is connected with described first matching unit, is used to return the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type.
The execution mode of realizing first aspect of the present invention by the request of receiving the coloring ring back tone playing advertisement after, on-line analysis user's relevant information, select the color bell advertisement of a certain type according to calling subscriber and/or called subscriber's feature, throw in for carrying out color bell advertisement selectively, thereby improved the coloring ring back tone playing advertising effect.
To achieve these goals, second aspect of the present invention provides a kind of customized ring back tone advertisement playing system by some execution modes, comprises the color ring platform and first customized ring back tone advertising platform, and described first customized ring back tone advertising platform comprises:
First enquiry module is connected with described color ring platform, be used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends after, obtain calling subscriber and/or called subscriber's relevant information; First processing module is connected with color ring platform with described first enquiry module respectively, is used for the type according to the selected coloring ring back tone playing advertisement of wanting of described information, and returns the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type to described color ring platform;
Wherein, described first enquiry module comprises: first receiving element, be connected with described color ring platform, and be used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends; First acquiring unit is connected with described first receiving element, is used for the relevant information according to the acquisition request calling subscriber and/or the called subscriber of described coloring ring back tone playing advertisement;
Described first processing module comprises: first analytic unit, be connected with described first acquiring unit, and be used for described information is analyzed; First matching unit is connected with described first analytic unit, is used for the result according to described analysis, matches the type of the coloring ring back tone playing advertisement of wanting; First transmitting element is connected with color ring platform with described first matching unit respectively, is used for returning to described color ring platform the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type.
After realizing that first customized ring back tone advertising platform is by the request of receiving the coloring ring back tone playing advertisement in the execution mode of second aspect of the present invention, on-line analysis user's relevant information, the color bell advertisement that calling mobile terminal is selected a certain type that is characterized as according to calling subscriber and/or called subscriber, carrying out color bell advertisement selectively for color ring platform throws in, solved the color bell advertisement business effectively and can not carry out the problem of coloring ring back tone playing advertisement selectively at calling subscriber and/or called subscriber's feature, the feasible color bell advertisement that can play a certain type according to calling subscriber and/or called subscriber's feature, promptly carry out color bell advertisement selectively and throw in, improved the coloring ring back tone playing advertising effect.
To achieve these goals, third aspect of the present invention provides a kind of customized ring back tone advertising platform by some execution modes, comprising:
Second enquiry module is used to obtain user's relevant information, is respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal in advance according to described information; Second processing module is connected with described second enquiry module, after being used to receive the request of coloring ring back tone playing advertisement, returns the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type;
Wherein, described second enquiry module comprises: second acquisition unit is used to obtain user's relevant information;
Second analytic unit is connected with described second acquisition unit, is used for described information is analyzed; Second matching unit is connected with described second analytic unit, is used for the result according to described analysis, is respectively the type that each portable terminal matches the coloring ring back tone playing advertisement of wanting in advance;
Described second processing module comprises: second receiving element is used to receive the request of coloring ring back tone playing advertisement; Second transmitting element, be connected with described second matching unit with described second receiving element respectively, be used for returning the response of the coloring ring back tone playing advertisement of the information of carrying the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal according to the request of described coloring ring back tone playing advertisement.
Realize the relevant information of the execution mode of third aspect of the present invention by the off-line analysis user, be respectively the color bell advertisement of the selected a certain type of each portable terminal in advance according to user's feature, throw in for carrying out color bell advertisement selectively, make and improved the coloring ring back tone playing advertising effect.
To achieve these goals, the 4th aspect of the present invention provides a kind of customized ring back tone advertisement playing system by some execution modes, comprises the color ring platform and second customized ring back tone advertising platform, and wherein, described second customized ring back tone advertising platform comprises:
Second enquiry module is used to obtain user's relevant information, is respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal in advance according to described information; Second processing module is connected with color ring platform with described second enquiry module respectively, be used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends after, return the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type to described color ring platform;
Wherein, described second enquiry module comprises: second acquisition unit is used to obtain user's relevant information; Second analytic unit is connected with described second acquisition unit, is used for described information is analyzed; Second matching unit is connected with described second analytic unit, is used for the result according to described analysis, is respectively the type that each portable terminal matches the coloring ring back tone playing advertisement of wanting in advance;
Described second processing module comprises: second receiving element, be connected with described color ring platform, and be used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends; Second transmitting element, be connected with color ring platform with described second receiving element, second matching unit respectively, be used for returning to described color ring platform the response of the coloring ring back tone playing advertisement of the information of carrying the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal according to the request of described coloring ring back tone playing advertisement.
Pass through off-line analysis user's relevant information in the execution mode of the 4th aspect of realization the present invention, be respectively the color bell advertisement of the selected a certain type of each portable terminal in advance according to user's feature, carrying out color bell advertisement selectively for color ring platform throws in, solved the color bell advertisement business effectively and can not carry out the problem of coloring ring back tone playing advertisement selectively at calling subscriber and/or called subscriber's feature, the feasible color bell advertisement that can play a certain type according to calling subscriber and/or called subscriber's feature, promptly carry out color bell advertisement selectively and throw in, improved the coloring ring back tone playing advertising effect.
Description of drawings
Below in conjunction with accompanying drawing the specific embodiment of the present invention is described in further detail.
Fig. 1 is the structural representation of first execution mode of customized ring back tone advertising platform of the present invention;
Fig. 2 is the structural representation of second execution mode of customized ring back tone advertising platform of the present invention;
Fig. 3 is the structural representation of the 3rd execution mode of customized ring back tone advertising platform of the present invention;
Fig. 4 is the structural representation of the 4th execution mode of customized ring back tone advertising platform of the present invention;
Fig. 5 is the schematic flow sheet of first execution mode of color bell advertisement player method of the present invention;
Fig. 6 is the schematic flow sheet of second execution mode of color bell advertisement player method of the present invention;
Fig. 7 is the schematic flow sheet of the 3rd execution mode of color bell advertisement player method of the present invention;
Fig. 8 is the schematic flow sheet of the 4th execution mode of color bell advertisement player method of the present invention.
Embodiment
As shown in Figure 1, be the structural representation of first execution mode of customized ring back tone advertising platform of the present invention.Present embodiment comprises: interconnective first enquiry module 10 and first processing module 20; Wherein, first enquiry module 10 after being used to receive the request of coloring ring back tone playing advertisement, obtains calling subscriber and/or called subscriber's relevant information; First processing module 20, be used for type according to above-mentioned calling subscriber and/or called subscriber's the selected coloring ring back tone playing advertisement of wanting of relevant information, and return the response of coloring ring back tone playing advertisement, above-mentioned response carries the corresponding above-mentioned information of wanting the type of coloring ring back tone playing advertisement.
In the present embodiment, first enquiry module 10 is after the request of receiving the coloring ring back tone playing advertisement, from an information source that calling subscriber and/or called subscriber's relevant information can be provided, obtain calling subscriber and/or called subscriber's relevant information, as: information such as calling subscriber's positional information and hobby, called subscriber's occupational information and consumption information.First processing module 20 is according to the type of the selected coloring ring back tone playing advertisement of wanting of above-mentioned information, as: according to the position at calling subscriber place, (as: calling subscriber is near certain cinema for the bigger color bell advertisement of the selected broadcast and the above-mentioned position degree of correlation, 20 selected coloring ring back tone playing advertisements of wanting of first processing module are the color bell advertisement relevant with above-mentioned cinema), perhaps according to called subscriber's occupation, (as: called subscriber's occupation is a stock economy to the bigger color bell advertisement of the selected broadcast and the above-mentioned professional degree of correlation, 20 selected coloring ring back tone playing advertisements of wanting of first processing module are the color bell advertisement relevant with recent stock market), and return the response of the coloring ring back tone playing advertisement of the information of carrying corresponding the above-mentioned type, so that play corresponding color bell advertisement.
Present embodiment is play the color bell advertisement of a certain type according to called subscriber and/or calling subscriber's feature, promptly carries out color bell advertisement selectively and throws in, and has improved the coloring ring back tone playing advertising effect.
As shown in Figure 2, be the structural representation of second execution mode of customized ring back tone advertising platform of the present invention.Compare with a last execution mode, first enquiry module 10 can comprise interconnective first receiving element 11 and first acquiring unit 12 in the present embodiment; Wherein, first receiving element 11 is used to receive the request of coloring ring back tone playing advertisement; First acquiring unit 12 is used for the request according to above-mentioned coloring ring back tone playing advertisement, obtains calling subscriber and/or called subscriber's relevant information.
First processing module 20 can comprise first analytic unit 21, first matching unit 22 and first transmitting element 23 that connects in turn in the present embodiment; Wherein, first analytic unit 21 is connected with first acquiring unit 12 of first enquiry module 10, is used for above-mentioned calling subscriber and/or called subscriber's relevant information is analyzed; First matching unit 22 is used for the analysis result according to first analytic unit 21, matches the type of the coloring ring back tone playing advertisement of wanting; First transmitting element 23 is used to return the response of coloring ring back tone playing advertisement, and above-mentioned response carries the corresponding above-mentioned information of wanting the type of coloring ring back tone playing advertisement.
First transmitting element 23 can also comprise that the interconnective first sign subelement and first sends subelement in the present embodiment; Wherein, the first sign subelement (not shown) is connected with first matching unit 22 of first processing module 20, is used to generate and the corresponding sign of the type of above-mentioned coloring ring back tone playing advertisement; First sends the subelement (not shown), is used to return the response of the coloring ring back tone playing advertisement of carrying described sign.
The above-mentioned execution mode of customized ring back tone advertising platform of the present invention by the request of receiving the coloring ring back tone playing advertisement after, on-line analysis user's relevant information, select the color bell advertisement of a certain type according to calling subscriber and/or called subscriber's feature, throw in for carrying out color bell advertisement selectively, make and improved the coloring ring back tone playing advertising effect.
First execution mode of customized ring back tone advertisement playing system of the present invention comprises the interconnective color ring platform and first customized ring back tone advertising platform; Wherein, first customized ring back tone advertising platform adopts the customized ring back tone advertising platform of above-mentioned the first and second two execution modes of customized ring back tone advertising platform of the present invention.In the present embodiment, if first customized ring back tone advertising platform adopts the customized ring back tone advertising platform of above-mentioned execution mode, then solved existing color bell advertisement business effectively and can not carry out the problem of coloring ring back tone playing advertisement selectively at calling subscriber and/or calling subscriber's feature, make the present invention can play the color bell advertisement of a certain type according to called subscriber and/or calling subscriber's feature, promptly carry out color bell advertisement selectively and throw in, improved the coloring ring back tone playing advertising effect.
As shown in Figure 3, be the structural representation of the 3rd execution mode of customized ring back tone advertising platform of the present invention.Present embodiment comprises: interconnective second enquiry module 30 and second processing module 40; Wherein, second enquiry module 30 is used to obtain user's relevant information, is respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal in advance according to above-mentioned information; Second processing module 40, after being used to receive the request of coloring ring back tone playing advertisement, according to above-mentioned type for the selected coloring ring back tone playing advertisement of wanting of calling mobile terminal, return the response of coloring ring back tone playing advertisement, above-mentioned response carries the information of the type of the corresponding above-mentioned coloring ring back tone playing advertisement of selecting for calling mobile terminal.
In the present embodiment, second enquiry module 30 obtains user's relevant information in advance from the information source of a relevant information that all users can be provided under off-line state, as: personal information such as positional information, consumption information, occupational information, hobby, select the type of the coloring ring back tone playing advertisement of wanting subsequently according to above-mentioned information, as: color bell advertisement (information source is the BOSS database) is thrown in the occupation according to the called subscriber.After second processing module 40 is received the request of coloring ring back tone playing advertisement, return the response of the coloring ring back tone playing advertisement of the information of carrying the corresponding above-mentioned type of wanting the coloring ring back tone playing advertisement, so that play corresponding color bell advertisement.
Present embodiment is respectively the color bell advertisement of a certain selection type of each mobile terminal playing in advance according to user's feature under off-line state, realized carrying out selectively color bell advertisement and thrown in, and has improved the coloring ring back tone playing advertising effect.
As shown in Figure 4, be the structural representation of the 4th execution mode of customized ring back tone advertising platform of the present invention.Compare with a last execution mode, second enquiry module 30 can comprise second acquisition unit 31, second analytic unit 32 and second matching unit 33 that connects in turn in the present embodiment; Wherein, second acquisition unit 31 is used to obtain calling subscriber and/or called subscriber's relevant information; Second analytic unit 32 is used for above-mentioned information is analyzed; Second matching unit 33 is used for the analysis result according to second analytic unit 32, is respectively the type that each portable terminal matches the coloring ring back tone playing advertisement of wanting in advance.
Second processing module 40 can comprise interconnective second receiving element 41 and second transmitting element 42 in the present embodiment; Wherein, second receiving element 41 is used to receive the request of coloring ring back tone playing advertisement; Second transmitting element 42, be connected with second matching unit 33 of second enquiry module 30, be used for the type that matches the coloring ring back tone playing advertisement of wanting for calling mobile terminal according to above-mentioned, return the response of coloring ring back tone playing advertisement, above-mentioned response carries the information of the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal.
Second transmitting element 42 can also comprise that the interconnective second sign subelement and second sends subelement in the present embodiment; Wherein, the second sign subelement (not shown) is connected with second receiving element 41 of second processing module 40 and second matching unit 33 of second enquiry module 30 respectively, is used to generate and the corresponding sign of the type of above-mentioned coloring ring back tone playing advertisement; Second sends the subelement (not shown), is used to return the response of the coloring ring back tone playing advertisement of carrying described sign.
The above-mentioned execution mode of customized ring back tone advertising platform of the present invention is by off-line analysis user's relevant information, be respectively the color bell advertisement of the selected a certain type of each portable terminal in advance according to user's feature, throw in for carrying out color bell advertisement selectively, make and improved the coloring ring back tone playing advertising effect.
Second execution mode of customized ring back tone advertisement playing system of the present invention comprises the interconnective color ring platform and second customized ring back tone advertising platform; Wherein, second customized ring back tone advertising platform adopts the customized ring back tone advertising platform of above-mentioned the third and fourth two execution modes of customized ring back tone advertising platform of the present invention.In the present embodiment, if second customized ring back tone advertising platform adopts the customized ring back tone advertising platform of above-mentioned execution mode, then solved the color bell advertisement business effectively and can not carry out the problem of coloring ring back tone playing advertisement selectively at calling subscriber and/or calling subscriber's feature, the feasible color bell advertisement that can play certain two type according to called subscriber and/or calling subscriber's feature, promptly carry out color bell advertisement selectively and throw in, improved the coloring ring back tone playing advertising effect.
As shown in Figure 5, be the schematic flow sheet of first execution mode of color bell advertisement player method of the present invention.Present embodiment may further comprise the steps:
After customized ring back tone advertising platform is received the request of the coloring ring back tone playing advertisement that color ring platform sends, obtain calling subscriber and/or called subscriber's relevant information, select the type of the coloring ring back tone playing advertisement of wanting according to calling subscriber and/or called subscriber's relevant information, the response of returning the coloring ring back tone playing advertisement is to above-mentioned color ring platform, and above-mentioned response carries the corresponding above-mentioned information of wanting the type of coloring ring back tone playing advertisement;
Above-mentioned color ring platform is play and the corresponding color bell advertisement of above-mentioned information according to information entrained in the above-mentioned response.
In the present embodiment, calling subscriber that above-mentioned customized ring back tone advertising platform obtains and/or called subscriber's relevant information comprise: personal information such as calling subscriber's positional information and hobby, called subscriber's occupational information and consumption information.Customized ring back tone advertising platform matches the type of the coloring ring back tone playing advertisement of wanting by above-mentioned information is carried out on-line analysis.The information source of storing above-mentioned calling subscriber and/or called subscriber's relevant information can provide the set of network element of calling subscriber and/or called subscriber's relevant information for a class, said network element can be business operation support system (Business Operation Support System, hereinafter to be referred as BOSS) database, location information service system (Location-based Services is hereinafter to be referred as LBS) server etc.
In the present embodiment, customized ring back tone advertising platform is after the request of receiving the coloring ring back tone playing advertisement, obtain calling subscriber and/or called subscriber's relevant information, select the type of the coloring ring back tone playing advertisement of wanting for the calling subscriber according to calling subscriber and/or called subscriber's relevant information, and send to color ring platform after the response of the information of corresponding the above-mentioned type and coloring ring back tone playing advertisement bound, be that above-mentioned calling subscriber plays selected color bell advertisement for color ring platform according to above-mentioned information.Present embodiment is selected the type of the coloring ring back tone playing advertisement of wanting for the calling subscriber by customized ring back tone advertising platform, solved the color bell advertisement business effectively and can not carry out the problem of coloring ring back tone playing advertisement selectively at calling subscriber and/or called subscriber's feature, the feasible color bell advertisement that can play a certain type according to calling subscriber and/or called subscriber's feature, promptly carry out color bell advertisement selectively and throw in, improved the coloring ring back tone playing advertising effect.
As shown in Figure 6, be the schematic flow sheet of second execution mode of color bell advertisement player method of the present invention.Compare with a last execution mode, above-mentioned customized ring back tone advertising platform receives that the requested operation of the coloring ring back tone playing advertisement that color ring platform sends can also comprise the steps: before in the present embodiment
The calling mobile terminal request that at first makes a call, above-mentioned call request can be thought the polyphonic ringtone playing request, after color ring platform is received above-mentioned polyphonic ringtone playing request, judge whether called mobile terminal is provided with the function of color bell advertisement, if called mobile terminal is provided with the function of color bell advertisement, above-mentioned color ring platform then sends the request of coloring ring back tone playing advertisement to customized ring back tone advertising platform; Otherwise, process ends.
In the present embodiment, the response of the above-mentioned coloring ring back tone playing advertisement of returning the information of carrying corresponding the above-mentioned type specifically can be by generating and the corresponding sign of the above-mentioned type to the operation of above-mentioned color ring platform, and the operation of returning the response of the coloring ring back tone playing advertisement of carrying described sign realizes.
The above-mentioned execution mode of color bell advertisement player method of the present invention is mainly used in the scene of throwing in color bell advertisement under the online situation according to calling subscriber and/or called subscriber's dynamical correlation information, for example: throw in color bell advertisement (information source is the LBS server), throw in color bell advertisement (information source is the BOSS database) etc. according to called occupation according to the calling subscriber position, by customized ring back tone advertising platform on-line analysis calling subscriber and/or called subscriber's feature, indicate color ring platform to play above-mentioned selected color bell advertisement in a particular manner to the calling subscriber.Customized ring back tone advertising platform can be play according to the color bell advertisement that calling subscriber's position is selected and the above-mentioned position degree of correlation is bigger, as: the calling subscriber is near certain cinema, then the relevant color bell advertisement of selected above-mentioned cinema is play, indicate color ring platform to play above-mentioned selected color bell advertisement in a particular manner, realized coloring ring back tone playing advertisement selectively at different calling subscribers to above-mentioned calling subscriber.
As shown in Figure 7, be the schematic flow sheet of the 3rd execution mode of color bell advertisement player method of the present invention.Compare with above-mentioned two execution modes of color bell advertisement player method of the present invention, above-mentioned customized ring back tone advertising platform selects this operation of the type of the coloring ring back tone playing advertisement of wanting to carry out before calling subscriber's request of making a call in the present embodiment for the calling subscriber.That is to say, color ring platform is under the situation of calling subscriber's off-line (calling subscriber do not make a call as yet request), carry out off-line analysis, obtain user's relevant information, be respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal (being the full dose user) according to user's relevant information in advance.Present embodiment may further comprise the steps:
Customized ring back tone advertising platform obtains user's relevant information, is respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal in advance according to user's relevant information;
After above-mentioned customized ring back tone advertising platform was received the request of the coloring ring back tone playing advertisement that color ring platform sends, the response of returning the coloring ring back tone playing advertisement was to above-mentioned color ring platform, and above-mentioned response carries the information of the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal;
Above-mentioned color ring platform is play and the corresponding color bell advertisement of described type according to information entrained in the above-mentioned response.
In the present embodiment, the user's that above-mentioned customized ring back tone advertising platform obtains relevant information comprises: personal information such as consumption information, occupational information, hobby.Customized ring back tone advertising platform according to the result of above-mentioned analysis, is respectively the type that each portable terminal matches the coloring ring back tone playing advertisement of wanting by above-mentioned information is analyzed in advance.The information source of storing above-mentioned user's relevant information can provide the set of the network element of user related information for a class, and said network element can be BOSS database, LBS server etc.
In the present embodiment, customized ring back tone advertising platform is before the request of receiving the coloring ring back tone playing advertisement, being before the calling mobile terminal request of not making a call as yet, obtaining user's relevant information, be the type of full dose user (all users) the selection coloring ring back tone playing advertisement of wanting according to user's relevant information in advance.Customized ring back tone advertising platform is after the request of receiving the coloring ring back tone playing advertisement, sending to color ring platform after the response of the information of the previously selected type that will give the advertisement of above-mentioned calling mobile terminal coloring ring back tone playing of correspondence and coloring ring back tone playing advertisement bound, is that above-mentioned calling subscriber plays previously selected color bell advertisement for color ring platform according to above-mentioned information.Present embodiment is selected the type of the coloring ring back tone playing advertisement of wanting in advance for the full dose user by customized ring back tone advertising platform, solved the color bell advertisement business effectively and can not carry out the problem of coloring ring back tone playing advertisement selectively at calling subscriber and/or called subscriber's feature, the feasible color bell advertisement that can play a certain type according to calling subscriber and/or called subscriber's feature, promptly carry out color bell advertisement selectively and throw in, improved the coloring ring back tone playing advertising effect.
As shown in Figure 8, be the schematic flow sheet of the 4th execution mode of color bell advertisement player method of the present invention.Compare with a last execution mode, above-mentioned customized ring back tone advertising platform receives that the requested operation of the coloring ring back tone playing advertisement that color ring platform sends can also comprise the steps: before in the present embodiment
The one calling mobile terminal request of making a call (polyphonic ringtone playing request), after color ring platform is received the polyphonic ringtone playing request, judge whether called mobile terminal is provided with the function of color bell advertisement, if called mobile terminal is provided with the function of color bell advertisement, above-mentioned color ring platform then sends the request of coloring ring back tone playing advertisement to customized ring back tone advertising platform; Otherwise, process ends.
In the present embodiment, above-mentioned customized ring back tone advertising platform returns the response of coloring ring back tone playing advertisement of the information of the type of carrying the pairing coloring ring back tone playing advertisement of corresponding above-mentioned calling mobile terminal specifically can want the corresponding sign of type of coloring ring back tone playing advertisement by generating with each portable terminal to the operation of described color ring platform, and the operation of returning the response of the coloring ring back tone playing advertisement of carrying above-mentioned sign realizes.
Above-mentioned third and fourth execution mode of color bell advertisement player method of the present invention is mainly used in the scene of throwing in color bell advertisement according to calling subscriber's static relatively relevant information, for example: color bell advertisement (information source is the BOSS database) is thrown in the occupation according to the calling subscriber, by customized ring back tone advertising platform off-line analysis user's relevant information, the online color ring platform of indicating is in a particular manner play above-mentioned previously selected color bell advertisement to the calling subscriber.The analyzing and processing amount of user data information is bigger in the above-mentioned scene, analyze as need mainly calling out information such as relation brand, consumption intensity, signatory place, user's occupation type, the called subscriber of calling subscriber in the BOSS database, and can carry out classification and matching by the type and the calling subscriber of coloring ring back tone playing advertisement, throw in the color bell advertisement that higher degree of relation is arranged with it to reach to the calling subscriber.Compare with a last execution mode, present embodiment can further improve the real time response speed of customized ring back tone advertisement playing system owing to adopted offline mode all to select the color bell advertisement that will play for each user in advance.
Pass through off-line analysis in the present embodiment, can analyze and excavate full dose user profile earlier, can guarantee each user is carried out classification and matching, thereby enlarge the potential audient that color bell advertisement is thrown in, but above-mentioned execution mode needs bigger information processing work amount.
The another kind of mode of off-line analysis is only the called subscriber and the main relation of calling out thereof of application color bell advertisement business to be analyzed in the present embodiment.By consulting called subscriber's called historical ticket, can determine that it mainly calls out relation, customized ring back tone advertising platform only need be analyzed it and mainly call out relation.The treating capacity of this mode is less, but potential audient is subjected to the restriction of called historical ticket.
In actual applications, on-line analysis and off-line analysis in above-mentioned two execution modes of color bell advertisement player method of the present invention might need to mutually combine, so that the function of meticulousr color bell advertisement trade-off decision to be provided, and realize that better color bell advertisement selectivity throws in effect.
It should be noted that at last: above execution mode only in order to technical scheme of the present invention to be described, is not intended to limit; Although the present invention is had been described in detail with reference to aforementioned embodiments, those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each execution mode is put down in writing, and perhaps part technical characterictic wherein is equal to replacement; And these modifications or replacement do not make the essence of appropriate technical solution break away from the spirit and scope of each execution mode technical scheme of the present invention.
Claims (8)
1. a customized ring back tone advertising platform is characterized in that, comprising:
First enquiry module after being used to receive the request of coloring ring back tone playing advertisement, obtains calling subscriber and/or called subscriber's relevant information;
First processing module is connected with described first enquiry module, is used for the type according to the selected coloring ring back tone playing advertisement of wanting of described information, and returns the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type;
Wherein, described first enquiry module comprises:
First receiving element is used to receive the request of coloring ring back tone playing advertisement;
First acquiring unit is connected with described first receiving element, is used for the relevant information according to the acquisition request calling subscriber and/or the called subscriber of described coloring ring back tone playing advertisement;
Described first processing module comprises:
First analytic unit is connected with described first acquiring unit, is used for described information is analyzed;
First matching unit is connected with described first analytic unit, is used for the result according to described analysis, matches the type of the coloring ring back tone playing advertisement of wanting;
First transmitting element is connected with described first matching unit, is used to return the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type.
2. customized ring back tone advertising platform according to claim 1 is characterized in that, described first transmitting element comprises:
The first sign subelement is connected with described first matching unit, is used to generate and the corresponding sign of the type of described coloring ring back tone playing advertisement;
First sends subelement, is connected with the described first sign subelement, is used to return the response of the coloring ring back tone playing advertisement of carrying described sign.
3. a customized ring back tone advertisement playing system comprises the color ring platform and first customized ring back tone advertising platform, it is characterized in that, described first customized ring back tone advertising platform comprises:
First enquiry module is connected with described color ring platform, be used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends after, obtain calling subscriber and/or called subscriber's relevant information;
First processing module is connected with color ring platform with described first enquiry module respectively, is used for the type according to the selected coloring ring back tone playing advertisement of wanting of described information, and returns the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type to described color ring platform;
Wherein, described first enquiry module comprises:
First receiving element is connected with described color ring platform, is used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends;
First acquiring unit is connected with described first receiving element, is used for the relevant information according to the acquisition request calling subscriber and/or the called subscriber of described coloring ring back tone playing advertisement;
Described first processing module comprises:
First analytic unit is connected with described first acquiring unit, is used for described information is analyzed;
First matching unit is connected with described first analytic unit, is used for the result according to described analysis, matches the type of the coloring ring back tone playing advertisement of wanting;
First transmitting element is connected with color ring platform with described first matching unit respectively, is used for returning to described color ring platform the response of the coloring ring back tone playing advertisement of the information of carrying corresponding described type.
4. customized ring back tone advertisement playing system according to claim 3 is characterized in that, described first transmitting element comprises:
The first sign subelement is connected with described first matching unit, is used to generate and the corresponding sign of the type of described coloring ring back tone playing advertisement;
First sends subelement, is connected with color ring platform with the described first sign subelement respectively, is used for returning to described color ring platform the response of the coloring ring back tone playing advertisement of carrying described sign.
5. a customized ring back tone advertising platform is characterized in that, comprising:
Second enquiry module is used to obtain user's relevant information, is respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal in advance according to described information;
Second processing module is connected with described second enquiry module, after being used to receive the request of coloring ring back tone playing advertisement, returns the response of the coloring ring back tone playing advertisement of the information of carrying the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal;
Wherein, described second enquiry module comprises:
Second acquisition unit is used to obtain user's relevant information;
Second analytic unit is connected with described second acquisition unit, is used for described information is analyzed;
Second matching unit is connected with described second analytic unit, is used for the result according to described analysis, is respectively the type that each portable terminal matches the coloring ring back tone playing advertisement of wanting in advance;
Described second processing module comprises:
Second receiving element is used to receive the request of coloring ring back tone playing advertisement;
Second transmitting element, be connected with described second matching unit with described second receiving element respectively, be used for returning the response of the coloring ring back tone playing advertisement of the information of carrying the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal according to the request of described coloring ring back tone playing advertisement.
6. customized ring back tone advertising platform according to claim 5 is characterized in that, described second transmitting element comprises:
The second sign subelement is connected with described second matching unit with described second receiving element respectively, is used to generate and the corresponding sign of the type of described coloring ring back tone playing advertisement;
Second sends subelement, is connected with the described second sign subelement, is used for returning to color ring platform the response of the coloring ring back tone playing advertisement of carrying described sign.
7. a customized ring back tone advertisement playing system comprises the color ring platform and second customized ring back tone advertising platform, it is characterized in that, described second customized ring back tone advertising platform comprises:
Second enquiry module is used to obtain user's relevant information, is respectively the type of the selected coloring ring back tone playing advertisement of wanting of each portable terminal in advance according to described information;
Second processing module, be connected with color ring platform with described second enquiry module respectively, after being used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends, return the response of the coloring ring back tone playing advertisement of the information of carrying the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal to described color ring platform;
Wherein, described second enquiry module comprises:
Second acquisition unit is used to obtain user's relevant information;
Second analytic unit is connected with described second acquisition unit, is used for described information is analyzed;
Second matching unit is connected with described second analytic unit, is used for the result according to described analysis, is respectively the type that each portable terminal matches the coloring ring back tone playing advertisement of wanting in advance;
Described second processing module comprises:
Second receiving element is connected with described color ring platform, is used to receive the request of the coloring ring back tone playing advertisement that described color ring platform sends;
Second transmitting element, be connected with color ring platform with described second receiving element, second matching unit respectively, be used for returning to described color ring platform the response of the coloring ring back tone playing advertisement of the information of carrying the type that corresponds to the selected coloring ring back tone playing advertisement of calling mobile terminal according to the request of described coloring ring back tone playing advertisement.
8. customized ring back tone advertisement playing system according to claim 7 is characterized in that, described second transmitting element comprises:
The second sign subelement is connected with described second matching unit with described second receiving element respectively, is used to generate and the corresponding sign of the type of described coloring ring back tone playing advertisement;
Second sends subelement, is connected with color ring platform with the described second sign subelement respectively, is used for returning to described color ring platform the response of the coloring ring back tone playing advertisement of carrying described sign.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007101764807A CN101426173B (en) | 2007-10-29 | 2007-10-29 | Customized ring back tone advertising platform, customized ring back tone advertisement playing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007101764807A CN101426173B (en) | 2007-10-29 | 2007-10-29 | Customized ring back tone advertising platform, customized ring back tone advertisement playing system |
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| Publication Number | Publication Date |
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| CN101426173A CN101426173A (en) | 2009-05-06 |
| CN101426173B true CN101426173B (en) | 2011-05-11 |
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| CN2007101764807A Expired - Fee Related CN101426173B (en) | 2007-10-29 | 2007-10-29 | Customized ring back tone advertising platform, customized ring back tone advertisement playing system |
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Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104349289A (en) * | 2013-07-26 | 2015-02-11 | 中国电信股份有限公司 | Method for playing calling ring back tone and system thereof |
| CN104427481A (en) * | 2013-08-27 | 2015-03-18 | 李政 | System and business implement method for polyphonic ringtone advertisement related to position and personal data |
| CN107507046A (en) * | 2017-10-13 | 2017-12-22 | 北京奇艺世纪科技有限公司 | The method and system that advertisement is recalled |
| CN109104618A (en) * | 2018-09-03 | 2018-12-28 | 中国联合网络通信集团有限公司 | Service push method, apparatus and system |
| CN111065062B (en) * | 2019-12-25 | 2022-02-11 | 中国联合网络通信集团有限公司 | Call signaling processing method, device and storage medium |
| CN115190205A (en) * | 2021-04-02 | 2022-10-14 | 中国移动通信集团河南有限公司 | Video color ring back tone releasing method |
| CN114268692B (en) * | 2021-12-07 | 2023-01-10 | 咪咕音乐有限公司 | Video color ring back tone releasing method, device, storage medium and device |
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| CN1917536A (en) * | 2005-08-16 | 2007-02-21 | 刘昕睿 | Method of issuing advertisement to telephone terminal through color ringing system |
| CN101014145A (en) * | 2007-02-05 | 2007-08-08 | 华为技术有限公司 | Color ring selecting method, apparatus and system |
| EP1830548A1 (en) * | 2004-12-20 | 2007-09-05 | Huawei Technologies Co., Ltd. | An implement method for colorful ring and the network system thereof |
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| EP1830548A1 (en) * | 2004-12-20 | 2007-09-05 | Huawei Technologies Co., Ltd. | An implement method for colorful ring and the network system thereof |
| CN1917536A (en) * | 2005-08-16 | 2007-02-21 | 刘昕睿 | Method of issuing advertisement to telephone terminal through color ringing system |
| CN101014145A (en) * | 2007-02-05 | 2007-08-08 | 华为技术有限公司 | Color ring selecting method, apparatus and system |
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| CN101426173A (en) | 2009-05-06 |
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