KR20060013703A - Ma(mobile add) - Google Patents

Ma(mobile add) Download PDF

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Publication number
KR20060013703A
KR20060013703A KR1020040062280A KR20040062280A KR20060013703A KR 20060013703 A KR20060013703 A KR 20060013703A KR 1020040062280 A KR1020040062280 A KR 1020040062280A KR 20040062280 A KR20040062280 A KR 20040062280A KR 20060013703 A KR20060013703 A KR 20060013703A
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South Korea
Prior art keywords
advertisement
service
mobile phone
back tone
ring back
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KR1020040062280A
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Korean (ko)
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김인호
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김인호
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Priority to KR1020040062280A priority Critical patent/KR20060013703A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)

Abstract

본 발명은 기존의 음악서비스로 제한 되어 왓던 통화연결음을 이용하여 광고를 제공하며 광고를 청취한 고객에게 광고상품과 접촉할수 있는 수단을 제공하여 주는 것이다.The present invention provides an advertisement by using the ring back tone, which was limited to the existing music service, and provides a means for contacting the advertisement product to the customer who listened to the advertisement.

이러한 광고서비스를 MA서비스라 명했으며 MA서비스의 가입 고객에게 전화가 왔을때 고객의 통화연결음에 광고가 제공 되며, 광고를 청취한 발신자의 휴대폰에 광고 상품의 이름과 그 상품을 구매할 수 있는 쇼핑몰로의 연결기능을 해주는 메세지가 SMS또는 통화목록에 저장 되는 식으로 전달 된다 또한 MA서비스의 가입고객은 고아고가 나갈시에 소정의 금전적 또는 포인트의 이익을 취하게 된다This advertising service is called MA service, and when the subscriber of the MA service receives a call, the advertisement is provided to the customer's ring back tone, and the name of the advertisement product and the shopping mall can be purchased on the mobile phone of the caller who listened to the advertisement. The messages that connect can be delivered in the form of SMS or call list. In addition, customers who subscribe to the MA service will get a certain amount of money or points in the event of an orphanage.

따라서 본 발명은 기존의 모바일 마케팅의 장점을 취해 좀더 적극적이고 능동적인 광고를 가능케 해준다

Therefore, the present invention takes advantage of the existing mobile marketing to enable more active and active advertising

MA(Mobile add), RCC(Random Count Control)Mobile add (MA), random count control (RCC)

Description

모바일 광고{MA(Mobile add)} Mobile ads {MA (Mobile add)}             

도1. MA서비스의 개괄적인 시스템을 보여준다Figure 1. Show an overview system of MA services

도2. MA서버의 역할을 중점적으로 보여준다
Figure 2. Focus on the role of the MA server

본 발명은 통화연결음을 이용 기존의 라디오 광고와 유사한 음성광고를 제공하는 것이며 추가로 광고를 청취한 고객의 휴대폰에 광고의 내용과 광고상품의 구매와 직접 연결할수있는 특정한 신호(쇼핑몰의 wap주소나 ARS연결 또는 홈페이지, 쇼핑몰)나 할인쿠폰(패스트푸드점이나 편의점등)을 고객의 휴대폰에 제공해주는 서비스 이다The present invention provides a voice advertisement similar to a conventional radio advertisement using a ring back tone, and additionally a specific signal (a wap address or an ARS of a shopping mall) that can be directly connected to the contents of an advertisement and a purchase of an advertisement product on a mobile phone of a customer who listens to the advertisement. Connect or homepage, shopping mall) or discount coupons (fast food stores, convenience stores, etc.) to provide a customer's mobile phone service

일반적으로 통화연결음을 이용하여 다른 음원을 제공해주는기술등이 개발 되어 있다In general, technologies for providing different sound sources using ring back tone have been developed.

상기와 같은 통화연결음을 다른음원으로 대체하는 기술은 한국특허출원번호 1020030047553등과 출원중인 여러가지 실용신안 또는 특허중에 개시되어 있다 The technology for replacing the ring back tone with another sound source is disclosed in Korean Patent Application No. 1020030047553 and the like and various utility models or patents pending.                         

통화연결음의 내용을 분석 그에 합당한 신호를 휴대폰에 보네주는 기술은 개발이 필요하다
Analysis of the content of the ring back tone The technology to send the appropriate signal to the mobile phone needs development

본 발명에서 통화연결음을 이용한 광고가 항상 제공되지는 않는다 하루에 일정한 제한 횟수를 두어야 할 것이다In the present invention, the advertisement using the ring back tone is not always provided.

이에따라 요구 되는 기술은 RCC(Random Count Control)기술이다 일정한 횟수 제한과 무작위로 특정한 횟수와 특정한 조건에서만 광고가 제공 된다 광고가 제공되지 않을 시에는 기존의 통화연결음(컬러링 또는 호신호)가 제공 된다 이를 처리해주는Therefore, the required technology is RCC (Random Count Control) technology. Advertisement is provided only at a certain number of times and at a certain number of times and under certain conditions. When no advertisement is provided, the existing ring back tone (coloring or call signal) is provided. Processing

기술이 필요하겠다I need skills

또한 본 발명에서 광고를 청취한 고객의 휴대폰에 광고의 내용과 광고구매로 직접 이어주는 어떤 신호를 발송하게 되는데 단순한 신호의 발송은 SMS등으로 가능하지만 이 경우 앞서 나간 광고(컬러링의 내용)를 분석하여 그에 합당한 신호가 나가야 하므로 기존의 컬러링 기술에서 통화연결음 청취자 즉 발신자의 전화번호 받는 장치와 그에 따라 알맞은 신호를 보내어 주는 장치가 필요하다In addition, the present invention sends a signal directly connected to the contents of the advertisement and the purchase of the advertisement to the mobile phone of the customer who listened to the advertisement, but the simple signal can be sent by SMS, but in this case, by analyzing the advertisement (coloring content) that went out earlier Since the appropriate signal must be output, the existing coloring technology requires a ring tone listener, a device for receiving the caller's phone number, and a device for transmitting the appropriate signal accordingly.

또한 신호를 보내는 방법에 있어 고객의 통화목록에 저장하는 방법을 취할시에도 휴대폰의 통화목록을 제어해주는 기술이 필요하겠다


In addition, there is a need for a technology to control the call list of the mobile phone when the method of sending a signal is stored in the call list of the customer.


MA서비스 가입고객에게 전화가 걸려올시에 통화연결음에 광고가 나가되되며 광고를 들은 후에 그 광고의 내용과 구매를 연결해주는 신호를 발신자의 휴대폰에 발송하게 된다When a call is made to a MA service customer, an advertisement is issued at the ring tone and after receiving the advertisement, a signal is connected to the caller's mobile phone to connect the contents of the advertisement with a purchase.

도면 1과 같이 MA서버에는 기존의 IP와 같은 역할이 주어지게 된다 IP서버에서 RCC기술을 이용 광고가 나갈시에는 MA서버에 음원을 요청하게 되며 MA서버는 광고 CP서버에서 음원을 요청해 IP서버로 요청받은 음원을 보낸다 IP서버에서는 받은 음원을 RBT서버로 보내어 주게 되고 이 과정으로 통화연결음에 광고가 나가게 된다As shown in Fig. 1, the MA server is given the same role as the existing IP. When an advertisement is issued using the RCC technology in the IP server, the MA server requests a sound source from the MA server. The IP server sends the received sound source to the RBT server, and in this process, the advertisement comes out on the ring back tone.

위의 과정과 동시에 도면 2와 같이 MA서버에서는 광고청취자의 휴대폰번호를 받게 되고 요청받은 음원을 분석하여 광고청취자의 휴대폰에 청취한 광고에 알맞은 신호를 보내게 된다

Simultaneously with the above process, as shown in Figure 2, the MA server receives the mobile phone number of the advertisement listener and analyzes the requested sound source and sends a signal suitable for the advertisement listened to the advertisement listener's mobile phone.

본 발명이 가져오는 효과는 기존의 자기만족의 형태로만 사용되어 왔던 통화연결음을 새로운 마켓팅의 수단으로 이용 새로운 재화를 창출해주는 효과를 가지고 있다The effect of the present invention has the effect of creating new goods using the ring back tone that has been used only in the form of existing self-satisfaction as a means of new marketing.

광고를 하는 기업의 입장에선 새로운 광고수단으로서 높은 광고효과를 기대할 수 있고 MA서비스 가입 고객에게는 광고전달에 따라 소정의 이익을 주어 광고에 대한 거부감을 줄이도록 한다
As a new advertising means, the advertising company can expect high advertising effect and give customers who subscribe to MA service a certain profit according to the delivery of advertisement to reduce the rejection of advertising.

Claims (4)

RCC장치의 사용과 그 기술Use of RCC devices and their technology 통화연결음을 청취하는 발신자의 전화번호를 받아내는 장치와 그에따라 알맞은 신호를 청취자의 휴대폰으로 발송해주는 방법과 그 장치Apparatus for receiving caller's telephone number listening to ring back tone and sending corresponding signal to listener's mobile phone 알맞은 신호를 휴대폰에 발송할때 그 방식이 사용자의 휴대폰 통화목록에 저장될 시에 휴대폰의 통화목록을 제어해주는 방법과 그 장치Method and apparatus for controlling the call list of the mobile phone when the appropriate signal is sent to the mobile phone when it is stored in the user's mobile call list MA서버의 역활과 IP서버와 IP 그리고 MA서버와의 연동하는 시스템 방식System role of MA server and interworking with IP server, IP and MA server
KR1020040062280A 2004-08-09 2004-08-09 Ma(mobile add) KR20060013703A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2009136773A2 (en) * 2008-05-08 2009-11-12 Yun Hae Kyung System and method for providing commercial information using a ringback-tone service

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2009136773A2 (en) * 2008-05-08 2009-11-12 Yun Hae Kyung System and method for providing commercial information using a ringback-tone service
WO2009136773A3 (en) * 2008-05-08 2010-03-11 Yun Hae Kyung System and method for providing commercial information using a ringback-tone service

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