KR20160100073A - System and method for providing of andadvertisement using quiz-game - Google Patents

System and method for providing of andadvertisement using quiz-game Download PDF

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KR20160100073A
KR20160100073A KR1020150022580A KR20150022580A KR20160100073A KR 20160100073 A KR20160100073 A KR 20160100073A KR 1020150022580 A KR1020150022580 A KR 1020150022580A KR 20150022580 A KR20150022580 A KR 20150022580A KR 20160100073 A KR20160100073 A KR 20160100073A
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advertisement
subscriber terminal
service providing
information
providing apparatus
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KR1020150022580A
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Korean (ko)
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이승태
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이승태
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Computer Graphics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

When a subscriber terminal captures a connection icon such as a QR code or an augmented reality icon displayed together with an advertisement, a quiz game is provided along with the advertisement through the subscriber terminal, thereby maximizing the exposure effect of the advertisement To a system and method for providing an advertisement using a quiz game.
A method of providing an advertisement using a quiz game according to the present invention is a method of providing an advertisement using a quiz game in which a service providing apparatus is combined with an advertisement provider and a subscriber terminal through a communication network to provide advertisement information and quiz game information through the subscriber terminal A first step in which the advertisement provider provides an advertisement and advertisement connection icon as an advertisement exposure device and displays an advertisement connection icon on a side of the advertisement screen when the advertisement is output through the advertisement exposure device; A second step of providing advertisement information including advertisement contents to a service providing apparatus, a third step of receiving and installing a client program through the service providing apparatus at the subscriber terminal, A fourth step of providing the advertisement code and the personal information to the service providing apparatus when photographing the icon, A fifth step of providing advertisement game information including advertisement and quiz game information from the service providing device to the subscriber terminal and proceeding with a quiz game while the advertisement is displayed through the subscriber terminal; And a seventh step of providing information on the frequency of the advertisement for the advertisement to the advertisement provider in the service providing apparatus, and in the first step, Wherein the advertisement exposing device displays the advertisement connection icon in a number less than the number of times the advertisement is output, and in the second step, the advertisement provider further outputs the advertisement connection icon output time information for each advertisement exposing device to the service providing device In the third step, the service providing apparatus transmits the advertisement program to the subscriber terminal, It characterized by configured to provide an advertising connection icon display output time information for the device.

Description

[0001] The present invention relates to a method and apparatus for providing an advertisement using a quiz game,

The present invention provides a quiz game in addition to an advertisement through a corresponding subscriber terminal when an advertisement access icon such as a QR code or an augmented reality icon displayed together with the advertisement is photographed by the subscriber terminal, The present invention relates to a method for providing an advertisement using a quiz game.

Typically, a store selling a particular product uses a variety of media to advertise the product. For example, they advertise their products through newspapers, magazines, the Internet, and television.

Particularly, a CF advertisement such as a video format such as the Internet or a television is more expensive than an advertisement method of printing on a recording paper such as a newspaper or a magazine.

However, since the above-mentioned moving image CF advertisement, which requires a high cost, is provided unilaterally regardless of the will of the user like the low-priced recording advertisement, the advertising effect is small compared to the advertisement cost.

In addition, the advertisement providing method described above has a disadvantage in that it is difficult to check the exposure status of the advertisement in the advertisement provider, and it is impossible to grasp the user who is viewing the advertisement.

In recent years, as mobile communication technology has developed, there has been a growing demand for providing advertisements through a smart phone, which users carry as a necessity.

However, the provision of indiscriminate advertisements through a smart phone may adversely affect the user, which may adversely affect the advertisement.

1. Information exchange system using QR code technology and game promotion advertisement method of treasure hunting (Patent application number: 10-2010-0103879) 2. Advertising method and service system using advertisement game and game for advertisement using game (Patent application number: 10-2011-0039304)

Accordingly, the present invention has been made in consideration of the above circumstances. When the advertisement access icon such as a QR code or an augmented reality icon displayed together with an advertisement is photographed by a subscriber terminal, a quiz game Thereby maximizing the effect of the advertisement exposure by providing the advertisement according to the user's will, as well as checking the advertisement exposure frequency based on the advertisement access information provided through the subscriber terminal, There is a technical purpose in providing an advertisement providing method using a quiz game.

According to another aspect of the present invention, there is provided a method of providing an advertisement using a quiz game, the method comprising: providing a service providing device coupled with an advertisement provider and a subscriber terminal through a communication network, The method comprising: a first step of providing an advertisement and an advertisement connection icon to the advertisement exposure device in the advertisement provider so that an advertisement connection icon is displayed on one side of the advertisement screen when the advertisement is output through the advertisement exposure device; A second step of providing advertisement information including an advertisement code and advertisement contents to a service providing apparatus by an advertisement provider, a third step of receiving and installing a client program through the service providing apparatus in the subscriber terminal, When the advertisement connection icon provided at the step is photographed, A fourth step of providing advertisement game information including advertisement and quiz game information from the service providing device to the subscriber terminal, and proceeding with a quiz game while an advertisement is displayed through the subscriber terminal; A sixth step of providing game result information including score information about a quiz game to the subscriber terminal in the device, and a seventh step of providing the advertisement frequency information for the advertisement to the advertisement provider in the service providing device Wherein the advertisement exposing device displays the advertisement connection icon in a number of times less than the number of times the advertisement is output in the first step and the advertisement provider displays the advertisement connection icon output time information In the third step, the service providing apparatus provides the client program Deployed and being configured to provide an advertising connection icon display output time information to the subscriber terminal device by the advertisement exposure.

According to the present invention, when capturing an advertisement access icon such as a QR code or an augmented reality icon displayed together with an advertisement, a quiz game is provided in addition to the advertisement through the corresponding subscriber terminal, The effect can be maximized.

In addition, according to the present invention, since the frequency of advertisement exposure can be checked based on the advertisement access information provided through the subscriber terminal, the advertisement provider can secure the marketing data of the corresponding product.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic view showing a configuration of an advertisement providing system using a quiz game according to a first embodiment of the present invention; FIG.
FIG. 2 is a view for explaining an output screen of the advertisement exposure apparatus 210 shown in FIG. 1; FIG.
3 is a view for explaining an output screen of the subscriber terminal 300 shown in FIG.
FIG. 4 is a block diagram showing the internal configuration of the service providing apparatus 100 shown in FIG. 1 functionally separated. FIG.
FIG. 5 schematically illustrates the data storage state of the database 150 shown in FIG. 4; FIG.
FIG. 6 is a diagram for explaining the operation of the advertisement providing system using the quiz game shown in FIG. 1; FIG.

Hereinafter, embodiments according to the present invention will be described with reference to the drawings. However, the embodiments described below are illustrative of one preferred embodiment of the present invention, and examples of such embodiments are not intended to limit the scope of the present invention. The present invention can be carried out in various ways within the scope not departing from the technical idea.

FIG. 1 is a diagram showing a schematic configuration of an advertisement providing system using a quiz game according to a first embodiment of the present invention.

As shown in FIG. 1, an advertisement providing system using a quiz game according to the present invention comprises a service providing apparatus 100 combined with an advertisement provider 200 and a subscriber terminal 300 through a communication network 1.

At this time, the communication network 1 may be a wired or wireless communication network of various types or a heterogeneous network capable of wired and wireless communication. For example, the service providing apparatus 100 and the advertisement providing company 200 may perform wire communication, and the service providing apparatus 100 and the subscriber terminal 300 may be configured to perform wireless communication.

In addition, the advertisement provider 200 provides advertisement information in the form of a moving image or an image to the advertisement exposing device 210 that outputs a moving image or an image advertisement such as CF, for example. The advertisement exposure apparatus 210 may be an outdoor advertisement window provided in a TV or a bus stop, and the advertisement exposure apparatus 210 may provide a moving image or an image advertisement through the advertisement exposure apparatus 210, Or a separate service provider running the service. For example, when the advertisement exposure apparatus 210 is a TV, the advertisement provider 200 provides the corresponding advertisement to the service affiliated broadcasting company (not shown), and the corresponding broadcasting company provides the advertisement information through the TV.

2 is a view schematically illustrating an output screen provided through the advertisement exposure apparatus 210. The advertisement exposure apparatus 210 includes an advertisement provider logo 211 on one side of the advertisement M, The QR code 212, and the augmented reality icon 213 on the display screen. At this time, the QR code 212 and the augmented reality icon 213 are advertisement connection icons, and include the corresponding advertisement code and advertisement exposure device type information. That is, the advertisement exposure apparatus 210 outputs a video advertisement or an image advertisement according to the type thereof. For example, video advertisements may be provided via TV or image advertisements may be provided through an outdoor advertisement window at a bus stop.

In FIG. 1, the subscriber terminal 300 may include various types of wired or wireless terminals capable of accessing the Internet. For example, the subscriber terminal 300 may be a smart phone capable of installing various kinds of app programs. In addition, the subscriber terminal 300 may install a client program provided from the service providing apparatus 100, and may display the corresponding advertisement code and the subscriber's name when capturing an advertisement connection icon such as the QR code 212 or the augmented reality icon 213 Personal information is provided to the service providing apparatus 100, and the advertisement and quiz game information provided from the service providing apparatus 100 are outputted to perform the game progress. At this time, the advertisement output through the subscriber terminal 300 may be a moving image or an image type advertisement. That is, the client program may be configured in the form of an application program, and is basically configured to capture a QR code and an augmented reality icon, analyze the captured advertisement connection icon image, and perform a communication function with the service providing apparatus 100 .

FIG. 3 is a view illustrating an output screen of advertisement game information provided through the subscriber terminal 300 shown in FIG. That is, as shown in FIG. 3, the advertisement game information is displayed as the advertisement information 310 and the quiz game information 320. 3 (A), the quiz game information 320 includes game progress information including the quiz 321 and the answer information 322, and the answer information 322, And game result information including the correct answer 323 and score 324 information as shown in FIG. 3 (B) provided from the service providing apparatus 100 after being provided to the apparatus 100. That is, the subscriber terminal 300 continuously outputs the advertisement in the form of a moving image or an image during the course of the quiz game.

Meanwhile, the service providing apparatus 100 provides the client program to the subscriber terminal 300 and, when the advertisement connection icon is photographed through the subscriber terminal 300, communicates with the subscriber terminal 300 through the client program . That is, when the advertisement connection icon is photographed through the subscriber terminal 300, the service providing apparatus 100 transmits advertisement game information including a video or image advertisement and quiz game information to the subscriber terminal 300, (300). In addition, the service providing apparatus 100 calculates the frequency of exposure for each advertisement for each advertisement based on the subscriber's personal information provided together with the advertisement connection icon information, and provides the advertisement frequency to the advertisement provider 200. In addition, the service providing apparatus 100 is configured to select a prize payee based on the game result information through the subscriber terminal 300, and to provide the prize to the prize payee.

FIG. 4 is a block diagram showing the internal configuration of the service providing apparatus 100 shown in FIG. 1 functionally separated.

4, the service providing apparatus 100 includes a network connection unit 110, a service control unit 120, an advertisement information processing unit 130, a game information processing unit 140, a database 150, and an operator terminal 160, . At this time, each of the elements may be configured as a separate server and may be coupled through the LAN 170. [ It is also possible to configure the elements in one server.

The network connection unit 110 is for transmitting and receiving various kinds of information according to the present invention such as advertisement and game related information to the advertisement provider 200 and the subscriber terminal 300 through the communication network 1. [

The service control unit 120 controls the overall operation according to the present invention. That is, the service control unit 120 stores the advertisement provided from the advertisement provider 100 in the database 150, and provides the client program for providing the advertisement game information to the subscriber terminal 300. Also, the subscriber terminal 300 is provided with advertisement and quiz game information to perform a quiz game, and to provide a prize to a subscriber to be awarded a prize according to a game progress result.

The advertisement information processing unit 130 calculates exposure information on the advertisement provided from the advertisement provider 200. For example, the advertisement information processing unit 130 calculates an exposure frequency for each advertisement according to a subscriber age, a layer, and an advertisement exposure apparatus type.

The game information processing unit 140 determines whether or not the answer is correct based on the answer information of the quiz game provided from the subscriber terminal 300, adds the score according to the answer, and calculates the cumulative score. Also, the game information processing unit 140 selects a subscriber to be awarded a prize based on the cumulative score of the subscribers accumulated within a predetermined period.

As shown in FIG. 5, the database 150 includes a subscriber information storage 151 for storing subscriber's personal information including name, address, occupation, and age information of each subscriber terminal, Related information including the advertisement provider access information, the name of the advertisement provider, the type of the advertisement exposure device, the advertisement connection icon output time for each advertisement exposure device type, the advertisement access subscriber terminal number, and the access date of each subscriber terminal, A game information storage unit 153 for storing game related information including a quiz game 152, ad quiz contents, answer contents, correct answers, score points, accumulation period, award contents, and a quiz game cumulative score for each subscriber terminal number . At this time, the game score points may be set differently for the same quiz contents depending on the type of the advertisement exposure apparatus 210 connected thereto. For example, "5 points" may be accumulated for the quiz by the TV advertisement connection icon for the same quiz contents, and "3 points " may be accumulated for the quiz by the advertisement connection icon of the bus outdoor advertisement window.

The operator terminal 160 is for registering and inquiring various kinds of information related to an advertisement game such as registering contents of a quiz game, registering a quiz game content, upgrading a client program, .

Next, the operation of the advertisement providing system using the quiz game having the above-described configuration will be described with reference to the drawing shown in FIG.

First, the advertisement provider 200 generates an advertisement and provides the advertisement through each service-exposing device 210 (ST1). At this time, the advertisement provider 200 provides the company logo, the QR code 212, and the augmented reality icon 213 to the advertisement exposure apparatus 210, and when the advertisement is provided, do. Here, the advertisement window having the form as shown in FIG. 2, that is, an advertisement in which the advertisement connection icon is displayed may be limited to a number of times less than the number of advertisements provided for one day, for example, once per day. In other words, the advertisement window of FIG. 2 can be displayed and output at a specific time, and the advertisement window of FIG. 2 can be set to be displayed at different times according to the type of the advertisement exposure apparatus 210 . For example, an advertisement window including an advertisement connection icon may be provided at 7:00 pm on a TV, and an outdoor advertisement window may be provided on a bus stop at 9:00 pm.

Also, the advertisement provider 200 provides the advertisement information to the service providing apparatus 100 (ST2). At this time, the advertisement provider 200 transmits the advertisement related information including the name of the advertisement provider, the advertisement code, the content of the moving image or the image corresponding to the advertisement code, the prize contents information, To the providing apparatus 100, and the service providing apparatus 100 registers and stores it in the database 150. [

Meanwhile, the subscriber connects to the service providing apparatus 100 through his / her subscriber terminal 300 and downloads and installs a client program for receiving the service according to the present invention (ST3). Here, the subscriber terminal 300 may be a smart phone, and a subscriber may download and install an app program type client program for receiving a service according to the present invention through a smart phone. In addition, the subscriber terminal 300 may provide subscriber personal information such as name, age, occupation, terminal number, etc. of the subscriber to the service providing apparatus 100 when installing the client program, that is, Registers and stores the personal information of the subscriber in the database 150. In addition, the service providing apparatus 100 provides the subscriber terminal 300 with the advertisement connection icon output time information for each advertisement exposure apparatus type in order to maximize the advertisement exposure frequency. Of course, the service providing apparatus 100 may provide the advertisement connection icon output time information for each advertisement exposure apparatus type to the subscriber terminal 300 according to the advertisement connection icon output time guidance request from the subscriber terminal 300. [

In the above state, when the subscriber takes an advertisement connection icon displayed together with the advertisement on the advertisement exposure apparatus 210 through his / her subscriber terminal 300 (ST4), the subscriber terminal 300 transmits the advertisement connection icon The advertisement connection icon image is analyzed and, in addition, his / her personal information and advertisement connection information are provided to the service providing apparatus 100 (ST5). At this time, the subscriber terminal 300 provides the service providing apparatus 100 with the advertisement access information including the advertisement exposure device type, the advertisement code, the advertisement access date information, and the personal information including the subscriber's terminal number. Here, the subscriber terminal 300 may provide the subscriber's personal information including the name, age, job, and terminal number of the subscriber to the service providing apparatus 100 when providing the advertisement access information according to the shooting of the advertisement connection icon.

Meanwhile, the service providing apparatus 100 stores the personal information and the advertisement access information provided from the subscriber terminal 300 in the database 160, and stores the advertisement information including the advertisement and the quiz game information corresponding thereto To the corresponding subscriber terminal 300 (ST6). That is, the subscriber terminal 300 displays and outputs the advertisement game information in the form as shown in FIG. 3 (A).

In response, the subscriber inputs answer information for the quiz game while watching the advertisement through the subscriber terminal 300, and the subscriber terminal 300 provides the answer information inputted by the subscriber to the service providing apparatus 100 (ST7 ).

When the quiz game for the corresponding advertisement ends, the service providing apparatus 100 compares the answer information provided from the subscriber terminal 300 with the correct answer information of the quiz game to calculate a game score, To the terminal 300 (ST8). Here, as shown in FIG. 3B, the game result information provided to the subscriber terminal 300 includes correct answer information and game cumulative score information. That is, the subscriber continuously watches the advertisement during the quiz game through the subscriber terminal 300.

Then, the service providing apparatus 100 selects a prize candidate by checking a game cumulative score of a subscriber who has performed a quiz game for a predetermined period of time, for example, a month, and then selects a prize candidate of the subscriber terminal 300) (ST9, ST10). Further, the service providing apparatus 100 provides the prize package to the address of the subscriber who is the target of the prize payment.

Meanwhile, when a request for advertisement exposure information is received from the advertisement provider 200, the service providing apparatus 100 confirms the advertisement exposure information corresponding to the advertisement exposure condition of the advertisement provider 200 and provides the advertisement exposure information to the corresponding advertisement provider 200 (ST10). For example, the service providing apparatus 100 can check advertisement exposure information for each period, age, layer, and advertisement exposure device type based on personal information of a subscriber stored in the database 160 and provide the advertisement exposure information to the corresponding advertisement provider 200 have. It goes without saying that the service providing apparatus 100 may calculate the advertisement exposure frequency information at a predetermined period, for example, a month, and provide the information to the corresponding advertisement provider 200, even if there is no separate request from the advertisement provider 200.

Also, in the present invention, the service providing apparatus 100 transmits the rank and score calculated and stored in the service providing apparatus 100, with the user executing the client program through the subscriber terminal 300. [ The transmitted rank and score are transmitted to the client program through the subscriber terminal 300, and the transmitted score and rank are displayed in real time on the subscriber terminal 300.

The service providing apparatus 100 accumulates points after a predetermined time elapses according to the rank and score of the subscriber. The accumulated points can be used, for example, in a shopping mall or the like, and are used to use virtual items sold in the service providing apparatus 100.

The virtual item sold by the service providing apparatus 100 is an item for raising a hint or a score acquisition of a game problem.

The accumulated points can be used in on / offline shops, for example, and can be used for participation in an event or service in a specific offline store, which is performed in the service providing apparatus 100, or the like.

The points provided by the service providing apparatus 100 serve as gifts or coupons that can be used in an event participation or an on-line store of an advertiser who has paid a corresponding point.

That is, according to the embodiment, the advertisement connection icon such as the QR code or the augmented reality icon is displayed on the advertisement and the advertisement and the quiz game are provided to the subscriber terminal that photographed the advertisement connection icon, While continuing to receive advertising.

The embodiments according to the present invention have been described above. However, the present invention is not limited to the above-described embodiments, and various modifications may be made without departing from the spirit of the present invention.

100: service providing apparatus, 110: network connection unit,
120: service control unit, 130: advertisement information processing unit,
140: game information processing unit, 150: database,
160: an operator terminal, 170: a LAN,
200: advertisement provider, 210: advertisement exposure device,
300: subscriber terminal, 310: advertisement information,
320: quiz game information,
1: Network.

Claims (11)

A method for providing an advertisement using a quiz game in which a service providing apparatus is combined with an advertisement provider and a subscriber terminal through a communication network to provide advertisement information and quiz game information through the subscriber terminal,
A first step of providing an advertisement and an advertisement connection icon as an advertisement exposure device in the advertisement provider so that an advertisement connection icon is displayed on a side of the advertisement screen when an advertisement is output through the advertisement exposure device;
A second step of providing, by the advertisement provider, advertisement information including an advertisement code and an advertisement content to a service providing apparatus;
A third step of receiving and installing a client program through the service providing apparatus at the subscriber terminal,
A fourth step of providing an advertisement code and personal information to the service providing apparatus when photographing the advertisement connection icon provided at the first step in the subscriber terminal,
A fifth step of providing the advertisement game information including advertisement and quiz game information from the service providing apparatus to the subscriber terminal and displaying the advertisement through the subscriber terminal and proceeding with the quiz game,
A sixth step of providing game result information including score information on a quiz game to the subscriber terminal in the service providing apparatus,
And a seventh step of providing the service providing apparatus with the frequency of exposure information for the corresponding advertisement as an advertisement provider,
In the first step, the advertisement exposure device displays and outputs the advertisement connection icon in a number less than the number of times of advertisement output,
In the second step, the advertisement provider further provides the advertisement connection icon output time information of each advertisement exposure apparatus to the service providing apparatus,
Wherein the service providing device provides the advertisement connection icon display output time information of the advertisement exposure device to the subscriber terminal having the client program in the third step. The method according to claim 1,
Wherein the advertisement output through the advertisement exposure device in the first step is an advertisement in the form of a moving picture or an image. The method according to claim 1,
Wherein the advertisement exposure apparatus is a TV or an outdoor advertisement window in the first step, and the advertisement provider provides an advertisement and an advertisement connection icon through a service provider operating the advertisement exposure apparatus. Way. In the first aspect,
Wherein the advertisement connection icon displayed through the advertisement exposure device in the first step is a QR code or an augmented reality icon. The method according to claim 1,
In the first step, the advertisement connection icon is configured to include the advertisement code and the type information of the advertisement exposure apparatus,
In the fourth step, the subscriber terminal provides the advertisement providing information including the advertisement code and the advertisement exposure apparatus type information to the service providing apparatus when photographing the advertisement connection icon,
Wherein in the sixth step, the service providing apparatus is configured to differentiate the game score according to the type of the advertisement exposure apparatus, and to calculate the game score using the quiz game. The method according to claim 1,
In the first step, the advertisement connection icon is configured to include advertisement code and type information of the advertisement exposure apparatus,
In the fourth step, the subscriber terminal provides the advertisement providing information including the advertisement code and the advertisement exposure apparatus type information to the service providing apparatus when photographing the advertisement connection icon,
Wherein the service providing device calculates an exposure frequency for each advertisement exposure device type for the advertisement and provides the advertisement frequency to the corresponding advertisement provider in the seventh step. The method according to claim 1,
Wherein the service providing apparatus provides the client program to the subscriber terminal in the form of an application program in the third step. The method according to claim 1,
In the third step, when the client program is installed in the third step, the subscriber terminal provides personal information including the name, age, sex, address, occupation, and subscriber terminal number of the subscriber to the service providing apparatus,
Wherein the subscriber terminal provides the subscriber terminal number as personal information to the service providing device in the fourth step. The method according to claim 1,
Wherein the subscriber terminal provides the personal information including the subscriber's name, age, sex, address, job, and subscriber terminal number to the service providing apparatus in the fourth step. 10. The method according to any one of claims 1, 8 and 9,
Wherein the service providing apparatus calculates the exposure frequency information of each subscriber according to the age or the hierarchy based on the subscriber personal information provided from the subscriber terminal and provides the information to the corresponding advertisement provider Delivery method. The method according to claim 1,
Wherein the service providing apparatus selects a prize object based on the result of the quiz game through the subscriber terminal and provides the prize to the subscriber in the sixth step.
KR1020150022580A 2015-02-13 2015-02-13 System and method for providing of andadvertisement using quiz-game KR20160100073A (en)

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20100103879A (en) 2008-01-21 2010-09-28 월풀 에쎄.아. Oil pump for a refrigeration compressor
KR20110039304A (en) 2008-12-25 2011-04-15 니폰샤신인사츠가부시키가이샤 Touch panel having pressing force detecting function and pressure sensitive sensor for touch panel

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20100103879A (en) 2008-01-21 2010-09-28 월풀 에쎄.아. Oil pump for a refrigeration compressor
KR20110039304A (en) 2008-12-25 2011-04-15 니폰샤신인사츠가부시키가이샤 Touch panel having pressing force detecting function and pressure sensitive sensor for touch panel

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