KR20200107090A - Service providing apparatus for providing treasure hunt based on augmented reality, system and method therefor, and non-transitory computer readable medium having computer program recorded thereon - Google Patents

Abstract

The present invention relates to a service providing apparatus for providing an augmented reality (AR)-based treasure hunt game, a system and a method thereof, and a non-transitory computer-readable medium having a computer program recorded thereon and, more specifically, to a service providing apparatus for providing an AR-based treasure hunt game, which displays an item related to treasure through AR, provides an event for providing benefits to a user, who finds the item, through the AR, and increases participation in such an event, a system and a method thereof, and a non-transitory computer-readable medium having a computer program recorded thereon. According to the present invention, the service providing apparatus always performs the event related to a treasure hunt game at a predetermined time with respect to a plurality of users who accumulate alternative payment means in accordance with product purchase, such that the users is habituated to memorize the predetermined time, thereby providing an effect of significantly increasing the number of users who use an application related to the event. Moreover, the event related to the AR-based treasure hunt game is provided, such that an opportunity for enabling the user to buy a product related to the event while inducing interest of the user is provided, thereby providing an effect of significantly increasing advertisement effect of the product of an advertiser while easily securing customers of the application. Moreover, event participation is allowed to only the user who accumulates the alternative payment means in a day, such that sales of products capable of accumulating the alternative payment means are increased, thereby providing an effect of significantly increasing sales of an affiliated store related to the alternative payment means. The method comprises an event generation step, a notification step, an event providing step, and a benefit providing step.

Description

Service providing apparatus for providing treasure hunt based on augmented reality, system and method therefor, and non-transitory computer readable medium having computer program recorded thereon}

The present invention relates to a service providing apparatus for providing augmented reality-based treasure hunt, a system and method thereof, and a nonvolatile recording medium in which a computer program is recorded, and in more detail, a treasure-related item is displayed through augmented reality and augmented reality. Provides an event to provide benefits to users who find an item through a service providing device, its system and method, and a computer program to provide an augmented reality-based treasure hunt to increase participation in these events. It relates to recording media.

Recently, various services using augmented reality that add various information to images about real objects and spaces are provided, and through these services, users can access various information in connection with real spaces or objects through their own terminals. It can be easily obtained.

Recently, cases of using such augmented reality-based services for marketing such as advertisements are increasing.For example, various contents such as coupons, etc., are matched to real products sold in stores or signboards, etc. As a result, users are encouraged to visit the store by supporting the purchase of products sold in the store at a discounted price.

However, since most of these augmented reality-based marketing use cases are passive services that match simple content to real objects based on augmented reality, it is difficult to induce users to actively participate in the service, so advertising efficiency is low. there is a problem.

In addition, since most of these AR-based marketing use cases are limited to offline stores, it is difficult to increase sales for products sold in online shopping malls.

Therefore, the development of a new augmented reality-based service that induces users' interest and encourages them to actively participate in the service for advertising purposes to increase advertising efficiency and to increase sales for both online and offline products. Is required.

Korean Registered Patent No. 10-1160571 [Name of invention: augmented reality based advertisement method and system]

The present invention repeatedly provides an augmented reality-based treasure hunt-related event at a specific time, and limits participation conditions to users who have accumulated payment substitute means such as points through product purchase, inducing active accumulation of payment substitute means, and corresponding event When provided, treasure-related items are displayed on the user's terminal based on augmented reality, as well as providing benefits for products to users who find the items, and supporting them to be used immediately through online shopping malls. To induce users to actively participate in the event by inducing interest of users through based events, to increase sales of stores that can accumulate payment alternatives, and to increase sales of advertisers' products through the use of benefits. The purpose is to apply.

According to an embodiment of the present invention, a service providing method for an augmented reality based treasure hunt of a service providing device communicating with a plurality of user terminals, wherein the service providing device generates event information related to treasure hunt, and corresponds to the event information. Event generation step of generating treasure information including the item and the probability of finding the benefit-related item for each of one or more preset benefits, and transmitting a message generated by the service providing device based on the event information for each of a plurality of user terminals A notification step of inducing participation in the event, and the service providing device transmits the treasure information to a user terminal that satisfies a preset participation condition among user terminals that have transmitted participation information in response to the message, and the user terminal An event providing step of displaying the item according to the treasure information on the image of the real space photographed by the camera unit according to the discovery probability set in the treasure information based on augmented reality, and the service providing device from the user terminal. Upon receiving the discovery information according to the discovery of an item, it may include a benefit providing step of transmitting preset benefit information to the user terminal in response to the discovery information.

As an example related to the present invention, in the event generation step, the service providing device sets a specific area in units of a plurality of different cells, selects one or more cells for a treasure hunt related event as an event area, and And generating event information for the event, wherein the providing of the event includes the service providing device when a specific user of the user terminal is located within the event area based on the location information received from the user terminal. It may be characterized in that the treasure information is transmitted to a user terminal corresponding to the user.

As an example related to the present invention, in the providing of the event, the service providing device accumulates and accumulates in correspondence with the user when purchasing a product based on the member information of the user corresponding to the user terminal, and can be used as a payment method. On the other hand, if accumulation is made on the day corresponding to the event start time of the event information, it is determined as a user that satisfies the participation condition, and transmits the treasure information to a user terminal of the user that satisfies the participation condition. have.

As an example related to the present invention, the payment alternative may be characterized in that virtual cash, points, or mileage.

As an example related to the present invention, after the event providing step, an application unit configured in the user terminal displays an image of the real space through a camera unit configured in the user terminal through a display unit configured in the user terminal, and the user of the user Whenever the photographing target space is changed according to the arrangement change of the terminal, it is determined whether or not to display the item according to the treasure information according to the discovery probability set in the treasure information, and selectively displays the item in the real space based on augmented reality, When the item is selected according to a user input, an event execution step of generating the item-related discovery information and transmitting it to the service providing device may be further included.

As an example related to the present invention, in the event execution step, the application unit displays the item according to the discovery probability only within a limited time preset in the treasure information based on the reception time of the treasure information, and within the limited time When discovery information for an item according to the treasure information is not generated, an event for the treasure information may be terminated and the treasure information may be deleted.

As an example related to the present invention, the providing of the event further includes transmitting, by the service providing device, event information in which an end point of an event according to the event information is set to the user terminal that has transmitted the participation information, After the benefit providing step, the application unit automatically accesses a web page for purchasing a specific product corresponding to the benefit information according to the access address set in the benefit information received in response to the discovery information when the end point according to the event information elapses. Thus, the method may further include transmitting the benefit information for use in discount or exchange of the specific product to a server corresponding to the web page.

As an example related to the present invention, the service providing device limits the number of participants participating in the treasure hunt service to a preset number of participants, and the reception order of the participation information for a plurality of user terminals transmitting the participation information According to a first-come-first-served basis, when the number of people is satisfied, transmitting the treasure information to a plurality of user terminals included in the number of people.

In the nonvolatile recording medium readable by a computer according to an embodiment of the present invention, a computer program for functioning a computer to perform the above-described method of providing a service providing an event for finding a treasure based on augmented reality may be recorded.

A service providing apparatus that communicates with a plurality of user terminals according to an embodiment of the present invention and provides an event for an augmented reality-based treasure hunt, generates event information related to treasure hunt, and provides at least one preset benefit corresponding to the event information. An event generator for generating the probability of finding the benefit-related item and treasure information including the item for each, and a notification for inducing participation in the event by transmitting a message generated based on the event information for each of a plurality of user terminals The treasure information is transmitted to a user terminal that satisfies a preset participation condition among the user terminals that have transmitted participation information in response to the message and in response to the message, and the treasure information is based on the image of the real space photographed by the user terminal. An event providing unit that selectively displays the item according to the discovery probability based on augmented reality, and when receiving discovery information according to the item discovery from the user terminal, transmits preset benefit information corresponding to the discovery information to the user terminal It may include a benefit provider.

The system for providing a service for a treasure hunt based on an augmented reality according to an embodiment of the present invention generates event information related to treasure hunt, and the probability of finding the benefit-related item for each of one or more preset benefits corresponding to the event information and the item Generates treasure information including, and induces participation in the event by transmitting a message generated based on the event information for each user terminal, and a preset participation condition among user terminals that transmit participation information in response to the message A service providing device and the user terminal that transmits the treasure information to a user terminal that satisfies the user terminal, and transmits preset benefit information corresponding to the discovery information to the user terminal when receiving discovery information according to the item discovery from the user terminal It is configured to display the image of the real space through the camera unit configured in the user terminal through the display unit configured in the user terminal, and based on the treasure information received from the service providing device to change the arrangement of the user terminal by the user Whenever the subject space to be photographed is changed according to the probability of discovery, whether to display the item according to the treasure information is determined, and the item is selectively displayed in the real space based on augmented reality, and when the item is selected according to a user input, the item It may include an application unit that generates related discovery information and transmits it to the service providing device.

In the present invention, a treasure hunt-related event can always be conducted at a specific time for a plurality of users who have accumulated a payment substitute means for purchasing a product, so that the user can make it a habit to remember a specific time, thereby increasing the number of users of the application related to the event. In addition, by providing an augmented reality-based treasure hunt-related event to provide users with an opportunity to purchase products related to the event at a low price with interest, it facilitates securing customers who use the application and provides the product of advertisers through this. Not only can the advertising effect for the payment be greatly improved, but the sales of affiliated stores related to the payment alternative can also be greatly improved by allowing participation in the event only to users who have accumulated the same day of payment as an alternative payment method. It has an enhancing effect.

In addition, the present invention provides an augmented reality-based treasure hunt-related event to induce a user to move to an event area corresponding to the event to be immersed in the treasure hunt, thereby setting the event area as a store selling products, There is an effect of providing a high-efficiency advertisement effect for the products sold in the store as well as increasing the sales of the store by supporting the purchase of products in the store through the benefit information acquired in the event area.

In addition, the present invention collects a payment substitute method such as points accumulated in response to the user in the name of the participation fee of the user participating in the treasure hunt-related event, and uses the participation fee as a benefit of the treasure hunt-related event. Therefore, the lowest value benefit can be provided at the corresponding participation fee, and this ensures that the benefit is provided to the user who finds the item so that the user who participates in the treasure hunt-related event is not incurred by excluding the case of not winning. As a result, not only can the user actively participate in the event, but also the satisfaction of the user participating in the event is improved.

1 is a block diagram of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
2 and 3 are flow charts of a service providing method for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
4 is an exemplary diagram for setting a location of a user terminal in a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
5 is an exemplary diagram for determining whether or not an event is executed by a service providing device for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
6 is a diagram illustrating an operation related to a treasure hunt event of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
7 is a diagram illustrating an operation according to a participation condition setting of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
8 is a diagram illustrating an operation of inducing product purchase using benefit information of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
9 is a diagram illustrating an operation of distribution of participation fees of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.
10 is a detailed configuration diagram of a service providing apparatus for providing an augmented reality based treasure hunt according to an embodiment of the present invention.

It should be noted that the technical terms used in the present invention are used only to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as generally understood by those of ordinary skill in the technical field to which the present invention belongs, unless otherwise defined in the present invention, and is excessively comprehensive. It should not be construed as a human meaning or an excessively reduced meaning. In addition, when a technical term used in the present invention is an incorrect technical term that does not accurately express the spirit of the present invention, it should be replaced with a technical term that can be correctly understood by those skilled in the art. In addition, general terms used in the present invention should be interpreted as defined in the dictionary or according to the context before and after, and should not be interpreted as an excessively reduced meaning.

In addition, the singular expression used in the present invention includes a plurality of expressions unless the context clearly indicates otherwise. In the present invention, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or steps described in the invention, and some components or some steps may not be included. It should be construed that it may or may further include additional components or steps.

In addition, terms including ordinal numbers such as first and second used in the present invention may be used to describe the constituent elements, but the constituent elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may be referred to as a first component.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, but the same or similar components are assigned the same reference numerals regardless of the reference numerals, and redundant descriptions thereof will be omitted.

In addition, in describing the present invention, when it is determined that a detailed description of a related known technology may obscure the subject matter of the present invention, a detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easily understanding the spirit of the present invention and should not be construed as limiting the spirit of the present invention by the accompanying drawings.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a configuration diagram of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention. As shown, a service providing a service communicating with a plurality of user terminals 10 through a communication network It may be configured to include the device 100 and an application unit 11 configured in each of the plurality of user terminals 10.

At this time, a service provision system for providing an augmented reality-based treasure hunt may be implemented by more components than those shown in FIG. 1, and a service provision for providing an augmented reality-based treasure hunt by fewer components. The system may be implemented.

In addition, the user terminal 10 includes a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, and a telematics. Telematics) terminal, navigation terminal, personal computer, notebook computer, slate PC, tablet PC, ultrabook, wearable device, for example, Smartwatch, Smart Glass, HMD (Head Mounted Display), etc.), Wibro terminal, IPTV (Internet Protocol Television) terminal, smart TV, digital broadcasting terminal, television (Television) , 3D TV, home theater system, AVN (Audio Video Navigation) terminal, A/V (Audio/Video) system, flexible terminal, and the like.

In addition, the communication network described in the present invention may include a wired/wireless communication network, and examples of such a wireless communication network include a wireless LAN (WLAN), a Digital Living Network Alliance (DLNA), a Wireless Broadband: Wibro, and Wimax (World Interoperability for Microwave Access: Wimax), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice- Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), LTE-A (Long Term Evolution- Advanced), Wireless Mobile Broadband Service (WMBS), 5G mobile communication service, Bluetooth, LoRa (Long Range), RFID (Radio Frequency Identification), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, Wi-Fi Direct, etc. may be included. In addition, wired communication networks include wired LAN (Local Area Network), wired WAN (Wide Area Network), Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial Cables may be included.

In addition, the user terminal 10 includes a camera unit for capturing an image, a global positioning system (GPS) unit for generating location information by measuring the location of the user terminal 10, and a service providing device 100. Including a communication unit that communicates with various devices and servers, a storage unit that stores various information, an input unit that receives user input, a display unit that displays various types of information, and a sensor unit including various sensors and a user terminal 10 It may be configured to include a control unit that performs an overall control function.

In this case, the sensor unit may include various sensors such as an acceleration sensor, a gyro sensor, and a geomagnetic sensor.

In addition, the control unit configured in the user terminal 10 executes an overall control function of the user terminal 10 by using programs and data stored in the storage of the user terminal 10. The control unit may include RAM, ROM, CPU, GPU, and bus, and RAM, ROM, CPU, GPU, and the like may be connected to each other through a bus. The CPU can access the storage unit of the user terminal 10 and perform booting using the O/S stored in the storage unit, and perform various operations using various programs, contents, and data stored in the storage unit. I can.

In addition, the storage unit of the user terminal 10 may store application-related data for transmitting and receiving various types of information by communicating with the service providing device 100, and the control unit of the user terminal 10 executes the application-related data. It can operate as the application unit 11.

In addition, communication with various devices and servers including the service providing apparatus 100 through a communication network of the user terminal 10 described below may be performed through a communication unit configured in the user terminal 10.

Based on the above-described configuration, a detailed embodiment of the present invention will be described with reference to a flowchart of a service providing method for providing an augmented reality-based treasure hunt according to the embodiment of the present invention shown in FIGS. 2 and 3.

First, as illustrated in FIG. 2, the service providing apparatus 100 may divide an event candidate area for providing a treasure hunt-related event into a plurality of different cells and store map information set.

In addition, the service providing device 100 sets an event zone by selecting one or more cells from among the plurality of different cells based on the map information, and for a treasure hunt-related event including the event zone and event identification information. Event information can be generated (S1).

In addition, in order to provide an augmented reality-based treasure hunt-related event, the service providing device 100 may generate one or more treasure-related benefit information and one or more treasure-related items respectively corresponding to the event, and generate the corresponding item. You can create one or more of the included treasure information.

In this case, the benefit information may include various payment methods such as coupons, points, mileage, exchange vouchers, etc. that can be used as a payment method when purchasing a product.

In addition, the product obtained through payment or exchange using the benefit information may be a prize.

Here, the payment means provided through the benefit information may be a discount means or an exchange means for discounting the price of a product.

In addition, the treasure information may include item-related item identification information and event-related event identification information to which the item is applied (corresponding to).

In addition, the item may be composed of content such as an icon related to a brand or product that is an advertisement target requested by the advertiser.

In addition, the product related to the benefit information may be a product sold by the shopping mall server 300 linked to the service providing device 100 or a product of an advertiser, and the corresponding shopping mall server 300 is included in the service providing device 100 It can also be configured.

In this case, the shopping mall server 300 may be an advertiser server (or advertiser terminal 200) of an advertiser requesting an event from a service providing device.

In addition, the service providing device 100 may include an event DB 101, and when event information is generated, event information is stored in the event DB 101, and one or more treasure information generated in response to the event information and the One or more benefit information may be matched with event information and stored in the event DB 101.

In addition, the service providing device 100 may communicate with a plurality of advertiser servers requesting to proceed with an advertisement of a product or service as a treasure hunt-related event, and benefit information provided by each of the plurality of advertiser servers, item-related treasure information, and Event request information may be matched with advertiser-related advertiser information and stored in the event DB 101.

In the above configuration, the service providing device 100 is matched with advertiser information corresponding to a specific advertiser to generate event information based on one or more benefit information, event request information, and one or more treasure information stored in the event DB 101. May be.

That is, the service providing device 100 receives benefit information, event request information, and treasure information from the advertiser's advertiser terminal 200 (or advertiser server), stores it in the event DB 101, and stores it in the event DB 101. Event information can be generated based on the information.

In this case, the service providing device 100 may directly generate one or more treasure-related items in correspondence with one or more benefit information corresponding to specific event information, respectively, as described above, and the treasure information for one or more items may be converted to specific event information and It may be matched and stored in the event DB 101.

That is, the advertiser terminal 200 may not provide the treasure information to the service providing device 100, but may generate the treasure information in response to the benefit information in the service providing device 100.

In addition, the service providing apparatus 100 may transmit an event related message corresponding to specific event information to the user terminal 10 (S2). In this case, the event-related message may include event-related event identification information.

In this case, the service providing apparatus 100 may check a specific time related to the start of an event included in the specific event information, and transmit the message before the specific time or at the specific time.

In addition, the control unit of the user terminal 10 receives a message and displays the message through the display unit of the user terminal 10, and the message received from the service providing device 100 according to the user input through the input unit of the user terminal 10 When selected, the application-related data corresponding to the message is extracted from the storage unit of the user terminal 10 to execute the application. When the application is executed, the control unit of the user terminal 10 returns to the application unit 11 It can work.

In this case, if there is no application-related data in the storage unit, the control unit may access the app server that distributes the application based on the link information included in the message, and downloads the application corresponding to the message from the corresponding app server to the user terminal 10 ) Can be installed in the storage.

In addition, the application unit 11 provides an authentication interface for user authentication of the user terminal 10 during the initial operation, and based on the user input through the input unit of the user terminal 10, the user information input to the authentication interface is The included authentication information may be generated and transmitted to the service providing device 100 (S3).

The service providing device 100 may include a member DB 102 in which the user's member information is stored, and when receiving authentication information from the user terminal 10, the authentication information is compared with the member information stored in the member DB 102 The user may be authenticated (S4) and, upon successful authentication, authentication completion information may be transmitted to the application unit 11 of the user terminal 10 (S5).

In addition, the application unit 11 of the user terminal 10 is included in the message to determine whether to participate in the event corresponding to the message received from the service providing device 100 and request event guidance when receiving authentication completion information. Connection confirmation information including event identification information may be generated and transmitted to the service providing apparatus 100 (S6).

In addition, when receiving the connection confirmation information from the user terminal 10, the service providing device 100 extracts event information corresponding to the event identification information included in the connection confirmation information from the event DB 101, and then transfers the event information to the user terminal 10. Can be transmitted (S7).

At this time, the event information includes various information such as event start time (specific time), event end time, event name, event area where event participation is possible, event-related benefit information related list, number of participants, participation fee, participation conditions, etc. can do.

Meanwhile, when receiving event information, the application unit 11 of the user terminal 10 displays the event information through the display unit of the user terminal 10 and provides a service based on a user input through the input unit of the user terminal 10 When the user selects to participate by selecting whether to participate in an event according to the event information received from the device 100, participation information may be generated in response to the event information and then transmitted to the service providing device 100 (S8). .

In addition, when receiving the participation information, the service providing device 100 may identify specific event information corresponding to the participation information in the event DB 101, match the specific event information with the participation information, and store the information.

In this case, the participation information may include user information, and the user information may include information for user identification, such as a user's unique ID and a user's phone number.

Through this, the service providing device may record (or manage) and store a plurality of different user terminals that transmit participation information in relation to a specific event corresponding to specific event information and each corresponding user as a participant of the specific event. .

On the other hand, the service providing device 100 checks the event DB 101 to check a specific time related to the start of an event according to the specific event information, and matches and stores specific event information in the event DB 101 when the specific time arrives. The user of the user terminal 10 whose participation is confirmed based on the participation information requests a location to check the user's location with the user terminal 10 in order to check whether the user is located within the event area of the event corresponding to the participation information Information can be transmitted.

At this time, the service providing device 100 may generate event start information including the location request information and transmit it to the user terminal 10 in order to check whether the user is located within the event area and notify the start of the event. .

In addition, when receiving the location request information, the application unit 11 of the user terminal 10 checks setting information related to access to the location information of the application, and provides a service when the setting information satisfies a preset setting condition. Location information may be transmitted to the device 100.

At this time, the application unit 11 of the user terminal 10 is activated based on the event start information upon reception of the event start information, executes the application, and then guides the start of the event according to the event start information and requests a location included in the event start information. Location information may be transmitted to the service providing apparatus 100 in correspondence with the information.

Alternatively, when access to the location information of the application is restricted based on the corresponding setting information, the application unit 11 of the user terminal 10 displays a pop-up window related to the customer environment setting of the user terminal 10 as shown in FIG. It can be displayed through the display.

In addition, the application unit 11 of the user terminal 10 may change the setting of setting information based on a user input through the pop-up window, and when the setting condition is satisfied according to the setting change of the corresponding setting information, the user terminal 10 ) Location information may be transmitted to the service providing device 100.

On the other hand, as shown in FIG. 5, the service providing apparatus 100 depends on whether the user's location according to the location information received in response to the location request information from the user terminal 10 is included in the event area according to the event information. It may be determined whether or not a preset event execution condition is satisfied, and a result thereof may be notified to the user terminal 10 (S9).

For example, as shown in FIG. 5(a), when receiving location information from the user terminal 10, the service providing device 100 compares the user's location according to the location information with the event area of the event information in which the user participated. It determines whether the user is located within the event area, and if the user's location according to the location information is located within the event area as a result of the determination, it is determined as a user that satisfies the preset event execution condition and the event is sent to the user terminal 10 of the user In order to proceed, participation confirmation information including at least one of one or more treasure information stored in the event DB 101 may be transmitted by matching event information in which the user participates (S10).

In addition, as shown in Fig. 5(b), when the location of the user is not located within the event area according to the event information, the service providing device 100 determines that the user does not satisfy the event execution condition and cannot participate. Can be generated and transmitted to the user terminal 10.

At this time, the service providing device 100 may include and transmit information regarding event zones in which event participation is possible according to the event information, and the application unit 11 of the user terminal 10 transmits the zone information. As a basis, after loading a map according to the map information stored in the storage unit of the user terminal 10, an event area according to the guide information may be displayed on the map.

Through this, the service providing device 100 may support not only the user to identify an event area in which event participation is possible, but also may induce the user to participate in the event.

On the other hand, the service providing apparatus 100 may transmit one or more treasure information to the user terminal 10 that satisfies the event execution condition to perform an event related to treasure hunt for the user of the user terminal 10, which is shown in FIG. 3 and It will be described in detail with reference to FIG. 6.

As shown, the application unit 11 of the user terminal 10 receiving the participation confirmation information, when receiving the participation confirmation information including one or more treasure information (S11), a preset event interface corresponding to the participation confirmation information While displaying on the display unit, the camera unit configured in the user terminal 10 may be activated, and an image received through the camera unit may be displayed on the event interface through the display unit.

In this case, the application unit 11 of the user terminal 10 may change the event interface based on the event information, for example, the application unit 11 may change the skin or shape of the event interface based on the event information. .

In addition, the application unit 11 of the user terminal 10 may display a preset guide pop-up window for the image correction of the camera unit through the display unit of the user terminal 10 when correction for an image received from the camera unit is required. .

In addition, the application unit 11 of the user terminal 10 determines the posture of the user terminal 10 based on the sensing information provided from the sensor unit configured in the user terminal 10, and based on the posture information related to the posture. The image of the camera unit may be corrected and displayed through the display unit.

In addition, as described above, the service providing device 100 is sent to the user terminal 10 whose participation is confirmed based on the participation information received from the user terminal 10 or the participation confirmation information generated in response to the user terminal 10. Participation confirmation information including at least one of one or more treasure information that is matched with the transmitted specific event information and previously stored in the event DB 101 may be transmitted to the user terminal 10.

At this time, the service providing device 100 randomly selects at least one of the one or more treasure information that is matched with specific event information and stored in the event DB 101, and participation confirmation information including the randomly selected one or more treasure information Can be generated and transmitted to the user terminal 10.

In addition, a probability of discovery (appearance probability) of an item may be preset in the treasure information.

Accordingly, the application unit 11 of the user terminal 10, which has received the corresponding treasure information included in the participation confirmation information, displays an image of a real space in which various real objects are photographed through the camera unit within the event area. The video may be received from and displayed on the event interface displayed on the display unit through the display unit.

In addition, the application unit 11 finds an item included in the specific treasure information on an image of a real space based on augmented reality based on the specific treasure information received from the service providing device 100, set in the specific treasure information. It can be selectively displayed according to probability (S12).

That is, the application unit 11 determines the arrangement state of the user terminal 10 (or the camera unit) based on the sensing information received through the sensor unit configured in the user terminal 10, and the photographing target according to the change of the arrangement state Whenever the space is changed, it is possible to selectively determine whether to display the item according to the probability of discovery set in the treasure information, and if it is determined to display the item, the item according to the treasure information is displayed on the image of the real space based on augmented reality through the display unit. can do.

In this case, the application unit 11 may overlap and display an item included in the treasure information on an image of a real space photographed through the camera unit.

In addition, the application unit 11 determines that the user has acquired (collected or captured or caught) the corresponding item when a selection input for the position where the item is displayed in the image of the real space is received according to the user input through the input unit ( S13), when the user acquires an item, after extracting item identification information for a corresponding item from treasure information, discovery information including the item identification information may be generated and transmitted to the service providing apparatus 100 (S14).

The service providing device 100 searches the event DB 101 based on the item identification information included in the discovery information, and extracts benefit information matching the item identification information included in the discovery information from the event DB 101 It can be transmitted to the user terminal 10 (S15, S16).

In addition, when the application unit 11 of the user terminal 10 receives the benefit information from the service providing device 100, the corresponding benefit information may be displayed through the display unit, and the application unit 11 of the user terminal 10 may display the corresponding benefit information through the display unit. You can save the benefit information in the storage space.

In addition, the service providing device 100 may match the benefit information with the member information of the user corresponding to the user terminal 10 provided with the benefit information and store it in the member DB 102, and provide a service when the user uses the benefit information. The device 100 may transmit the benefit information to the server to which the benefit information is used.

Through the above-described configuration, the service providing device 100 uses the benefit information to obtain the benefit information by participating in the event, and when the user purchases a product related to the benefit information, the product price discount or the payment amount of the product is used as benefit information. You can apply to pay.

In addition, the advertiser terminal 200 (or the advertiser server) may transmit prize information matching the event request information to the service providing device 100, and the service providing device 100 matches the event request information to receive the prize information. It can be stored in the event DB 101.

In addition, at least one of a plurality of benefit information matched with the event request information may be set as a lottery target for the prize information.

Accordingly, when the service providing device 100 receives discovery information including benefit information, which is a lottery target of the prize information, from the user terminal 10, the prize information according to the prize winning probability set in the event request information based on the benefit information. It is possible to determine whether or not to win the prize according to the result, and when determining whether to win, the lottery result information on whether or not to win may be transmitted to the user terminal 10.

In addition, when a specific user of the user terminal 10 that has transmitted the benefit information subject to the lottery wins the prize, the service providing device 100 sets the member identification information of the specific user in the prize information in the event DB 101 to be the winner. And end the sweepstakes draw.

As described above, the present invention provides an augmented reality-based treasure hunt-related event to induce a user to move to an event area corresponding to the event and concentrate on the treasure hunt, through which the event area is a store selling products. It is set to and supports the purchase of products in the store through the benefit information acquired in the event area, thereby increasing the sales of the store and providing an advertising effect for the products sold in the store.

In addition, the present invention provides an augmented reality-based treasure hunt-related event to move a number of users to an event zone corresponding to the event to induce them to be immersed in the treasure hunt, and target multiple users recruited to the event area. Ad-related treasure hunt events can be conducted to induce users to focus their interests and interests on events through events consisting of treasure hunt games, so that the advertiser's brand or product through benefits-related products and items provided through the event. You can increase the efficiency of advertising for

Based on the above-described configuration, the present invention supports not only the above-described configuration, but also the use of benefit information obtained through the above-described treasure hunt for products sold offline as well as online, and substitutes for payment accumulated in response to a user when purchasing a product. By setting the conditions for participation in the event based on the method, by inducing active accumulation of payment alternatives through product purchase, it is possible to increase the sales of affiliates that can accumulate payment alternatives, as well as provide users with events repeatedly at specific times. It is possible to maximize the promotional effect of a product or store using an event by making it a habit to participate in the event, which will be described in detail below with reference to the drawings.

7 is a diagram illustrating an operation of a service providing system for providing an augmented reality based treasure hunt according to an embodiment of the present invention.

As illustrated, the service providing apparatus 100 may generate event information related to a treasure hunt.

At this time, the service providing device 100 may set a specific area in units of a plurality of different cells as described above, and select one or more cells for a treasure hunt related event as an event area, and event information for the event area. Can be created.

As an example, the service providing device 100 sets one or more cells constituting an area in which a specific store is located as an event area, or sets a specific area occupied by the specific store as one or more cells to select one or more cells belonging to the specific area. You can set the event area to include.

In addition, the service providing apparatus 100 may group a plurality of affiliated stores located at different locations associated with a specific franchise and a plurality of cells corresponding to each of a plurality of affiliated stores and set them as the event zone.

In addition, the service providing device 100 may communicate with a plurality of advertiser servers or a plurality of advertiser terminals 200 requesting to proceed with an advertisement of a product or service as a treasure hunt-related event, and a plurality of advertiser servers or a plurality of advertisers Benefit information provided by each of the terminals 200, item-related treasure information, and event request information may be matched with advertiser-related advertiser information and stored in the event DB 101.

In this case, the one or more benefit information provided by the advertiser may include at least one of a discount means for a product or service sold by the advertiser and an exchange means for a prize.

In addition, the item used as the treasure information may be composed of various contents such as icons related to goods or services of an advertiser.

In addition, the service providing device 100 is matched with advertiser information corresponding to a specific advertiser and stored in the event DB 101 based on one or more benefit information, event request information, and one or more treasure information. Event information can be generated to proceed with a search-related event.

In this case, the service providing device 100 may directly generate one or more treasure-related items in correspondence with one or more benefit information corresponding to specific event information, respectively, as described above, and the treasure information for one or more items may be converted to specific event information and It may be matched and stored in the event DB 101.

That is, the advertiser terminal (or advertiser server) 200 may not provide the treasure information to the service providing device 100, but may generate the treasure information in response to the benefit information in the service providing device 100.

In addition, the service providing device 100 may include a member DB 102 in which member information of a user who uses an advertiser's offline store or online shopping mall server 300 (hereinafter, shopping mall server) is stored, and provides advertisers or services. It is generated when a product is purchased at an affiliate store that has a franchise contract with the device 100 (or the operator of the service providing device 100), and according to the purchase of products such as virtual cash, points, and mileage issued by the service providing device 100 A payment alternative that can be used as a payment method at the time of payment can be accumulated in the user's member information when the user purchases a product.

As an example, the service providing device 100 is a user who purchases a product sold by an advertiser by communicating with the advertiser terminal 200 located in the advertiser's offline store through a communication network or communicating with the advertiser's shopping mall server 300 through a communication network. Accumulation information including the amount (or numerical value) of the payment substitute generated in response to the received information from the advertiser terminal 200 or the shopping mall server 300, or according to the user's product purchase, the advertiser terminal 200 or the shopping mall server 300 Based on the payment information received from ), the accumulation information may be directly generated, and the amount according to the accumulated information may be accumulated and accumulated in the user's member information.

At this time, a separate affiliate service server for issuing a corresponding payment substitute method to the user is separately configured to communicate with the service providing device 100 and a communication network, and the affiliate service server is configured to generate and process the accumulation information. , The service providing device 100 may process information described below in connection with a corresponding payment substitute means in conjunction with the affiliate service server.

In this case, it goes without saying that the affiliate service server and the advertiser's shopping mall server 300 may be included in the service providing device 100 and configured.

Meanwhile, the service providing apparatus 100 may generate a probability of finding the benefit-related item and treasure information including the item according to one or more pre-stored benefit-related benefit information corresponding to the event information.

In this case, the service providing apparatus 100 may determine a discovery probability set in the treasure information according to a discovery probability for each benefit information included in the event request information.

Here, when the advertiser server provides the corresponding treasure information to the service providing device 100, the service providing device 100 may receive one or more treasure information in which a discovery probability is preset for each treasure information by the advertiser server.

Meanwhile, in order to proceed with specific event information generated in relation to a specific advertiser, the service providing device 100 is a message generated based on the specific event information at a specific time, which is an event start time according to specific event information, or before the specific time. May be transmitted, and participation in a specific event according to the specific event information may be induced.

In addition, the control unit configured in the user terminal 10 may receive a message from the service providing apparatus 100 through the communication unit of the user terminal 10 and display the message through the display unit of the user terminal 10.

At this time, the service providing device 100 is installed in the user terminal 10 in the message for inducing participation in the event, and among the execution address and the application-related identifier for executing an application for communication with the service providing device 100 The execution information including at least one may be included and transmitted.

To this end, the service providing device 100 may generate the message for inducing participation in the event as a push message and transmit it to the user terminal 10, and the push message may include the execution information. .

Accordingly, when the control unit of the user terminal 10 selects the message received from the service providing device 100 based on the user input, application-related data corresponding to the message is performed based on execution information included in the message. Is called from the storage unit of the user terminal 10 to execute an application, and the control unit of the user terminal 10 may operate as the application unit 11, which is a control unit in a state in which the application is executed when the application is executed.

At this time, when the user terminal 10 does not have application-related data in the storage unit, the control unit of the user terminal 10 can access the app server that distributes the application based on the link information included in the message, and from the app server An application corresponding to the message may be downloaded and installed in the storage unit of the user terminal 10.

In addition, after the application is executed, the application unit 11 of the user terminal 10 determines whether to participate in a specific event corresponding to a message received from the service providing device 100 through the application and requests for information on a specific event. For this, connection confirmation information according to the user's event access completion including event identification information included in the message may be generated and transmitted to the service providing apparatus 100.

In addition, when the service providing device 100 receives access confirmation information from the user terminal 10, the user terminal 10 extracts specific event information corresponding to the event identification information included in the connection confirmation information from the event DB 101. Can be transferred to.

At this time, the specific event information includes the event start time (specific time), event end time, specific event name, specific event-related details, event zones that can participate in the event, event-related benefit information related list, number of participants, participation fee, It may contain various information such as participation conditions.

Meanwhile, when receiving specific event information, the application unit 11 of the user terminal 10 displays the specific event information through the display unit of the user terminal 10, and based on the user input through the input unit of the user terminal 10. When the user selects to participate by selecting whether to participate in a specific event according to specific event information received from the service providing device 100, participation information is generated in response to the specific event information and then transmitted to the service providing device 100 I can.

Meanwhile, in the above-described configuration, the service providing apparatus 100 may set a participation condition in response to an event or operate so that only a user who satisfies the participation condition by setting a participation condition in the event can participate in the event.

In addition, the service providing device 100 may transmit the message or specific event information by including the contents of the participation condition, and through this, the user terminal 10 checks the participation condition for participating in a specific event through the message. It can be provided as possible.

As an example of such a participation condition, the service providing device 100 may accumulate in the member information of a specific user according to the accumulation information in relation to the payment substitute method set in advance before a specific time, which is the event start time according to the specific event information. The made specific user may be determined as a user who satisfies the participation condition, and such participation condition may be preset in the specific event information or the service providing device 100.

In addition, the service providing device 100 checks the user terminal 10 for which the participation information was received in response to the message, in the event DB 101, and the specific event, which is a start time corresponding to a specific event according to the specific event information. When the time arrives, member information of the user terminal 10 for which the participation information is received before the specific time (including a specific time) can be checked in the member DB 102 to check whether the payment substitute means is accumulated.

In addition, the service providing device 100 purchases a product on the day of the specific time, which is the start time of the specific event according to the specific event information, according to the confirmation of whether or not the payment substitute means is accumulated based on the member information. A user who has earned credit in relation to the payment substitute means before the specific time may be determined as a user who satisfies the participation condition.

Accordingly, the service providing device 100 may determine a specific user whose membership information of a specific user has been accumulated according to the accumulated information in relation to the previously set payment substitute means as a user who satisfies the participation condition. Location request information or event start information may be transmitted to the user terminal 10 of a specific user.

In the above-described configuration, the service providing device 100 may always start an event at the specific time (same time) for each of a plurality of different event information stored in the event DB 101, through which different dates Different events can always be initiated at the same time, and users can be habituated to remember that specific time as a time when they can benefit from product purchases. Through this, it is possible to increase user participation in events.

As an example, the service providing apparatus 100 may always start and proceed with a first event set to start on the 1st and a second event set to start on the 2nd at the same specific time.

As described above, the service providing device 100 accumulates accumulates in correspondence with the user based on the member information of the user corresponding to the user terminal 10, and specifies the payment substitute means that can be used as a payment method. If the accumulation is made before the specific time on the day corresponding to the time (the day the specific time belongs), it is determined as a user that satisfies the participation condition, and related to the start (start) of the event to the user terminal 10 of the user. Information can be transmitted.

In the above configuration, the participation condition may further include an accumulated amount of a payment substitute means that can participate in a specific event, and the service providing device 100 checks the member information of a specific user who is a participant according to the participation information, and It may be determined that the user can participate only when the accumulated amount related to the payment substitute method is equal to or greater than the accumulated amount set in the participation condition on the day of the specific event start time.

Meanwhile, the application unit 11 of the user terminal 10 provides a service with the location information generated through the GPS unit configured in the user terminal 10 in response to the location request information or event start information when receiving location request information or event start information. It can be transmitted to the device 100.

At this time, when the location request information or event start information is selected according to a user input after receiving the location request information or event start information, the control unit of the user terminal 10 executes the application in response to the location request information or event start information. The application unit 11 may operate as the application unit 11, and accordingly, the application unit 11 may be automatically activated in the user terminal 10 in response to the location request information or event start information.

To this end, the location request information or event start information may include execution information including at least one of an execution address for executing an application for communication with the service providing device 100 and the application-related identifier, and the location The request information or event start information may be composed of a push message.

Accordingly, the service providing device 100 is based on the location information received from the user terminal 10 of a specific user and the event area set in the specific event information in which the specific user participates, and the specific user is located within the event area. In this case, it is possible to determine as a user capable of participating in the event, and transmit participation confirmation information for event progress in response to the specific user.

That is, the service providing apparatus 100 may limit the event execution condition (or participation qualification condition) to the event participation and event progress only for users located in the event area.

In addition, the service providing device 100 does not satisfy the event execution condition because the location of a specific user according to the location information received from the user terminal 10 of a specific user that satisfies the participation condition is not included in the event area. Guidance information including event zone information for guiding an area may be generated and transmitted to the user terminal 10 of a specific user.

Accordingly, the application unit 11 of the user terminal 10 corresponding to a specific user determines the event area and the current location of the specific user on the map according to preset map information based on the event area information included in the corresponding guide information. It can be displayed, and when a specific user moves into the event area based on the guide information, the specific user can be notified that they can participate in the event according to the specific event information.

Through the above-described configuration, the service providing device 100 may induce a user who is willing to participate in the event to move to a specific area such as a store or affiliated store associated with the event, through which to visit a store or affiliated store associated with the event. By inducing users, it is possible to increase sales of goods or services sold in stores or affiliated stores related to the event.

In the above-described configuration, the service providing apparatus 100 may limit the number of participants participating in a specific event according to specific event information to a preset number, and the number of possible participants may be preset in the specific event information. .

Accordingly, the service providing apparatus 100 selects a user terminal 10 capable of participating in a specific event on a first-come, first-served basis based on the receiving order of the participation information targeting the plurality of user terminals 10 for which the participation information has been received, When the number of users is satisfied according to the number of selected user terminals 10, the participation confirmation information may be transmitted only to the user terminals 10 included in the number of people.

Alternatively, the service providing apparatus 100 may include only the user terminals 10 that satisfy the participation condition and the event execution condition in the number of people in a first-come-first-served basis according to the reception order of the participation information.

In addition, the service providing apparatus 100 may transmit participation impossibility information to the user terminal 10 which has transmitted participation information but is not included in the number of persons, and may notify the user terminal 10 whether participation is impossible.

Meanwhile, as described with reference to FIGS. 3 and 6, the service providing device 100 identifies an event included in the participation information by the user terminal 10 whose participation in a specific event is confirmed based on participation information or participation confirmation information. Participation confirmation information including at least one of one or more treasure information that is matched with specific event information corresponding to the information and stored in the event DB 101 may be generated and transmitted to the user terminal 10.

In addition, after receiving the participation confirmation information, the application unit 11 of the user terminal 10 displays notification information for notifying the start of a specific event according to the participation confirmation information, and is then preset in response to receiving the participation confirmation information. The camera unit configured in the user terminal 10 may be activated while displaying the event interface on the display unit, and an image captured and received through the corresponding camera unit may be displayed on the event interface through the display unit.

Accordingly, the application unit 11 of the user terminal 10 receives an image of the real space photographed through the camera unit in the event area from the camera unit, and displays the image on the event interface displayed on the display unit through the display unit. can do.

In addition, the application unit 11 of the user terminal 10 selectively selects the item included in the treasure information based on the treasure information included in the participation confirmation information according to the discovery probability set in the treasure information based on augmented reality. In addition to the image of the real space captured by the camera unit of the user terminal 10, it may be displayed through the display unit.

At this time, the application unit 11 of the user terminal 10 may determine the arrangement state of the user terminal 10 based on the sensing information received from the sensor unit configured in the user terminal 10, and according to the sensing information. Whenever a change in the arrangement state of the user terminal 10 occurs, a result can be calculated by applying the discovery probability set in the treasure information to a preset algorithm, and included in the treasure information according to the result calculated through the algorithm to which the discovery probability is applied. You can decide whether to display the item that has been created.

In other words, the application unit 11 of the user terminal 10 is generated from the service providing device 100 as described above whenever the photographing target space of the camera unit changes based on the user's arrangement change operation on the user terminal 10. Whether to display an item included in the specific treasure information may be determined according to a discovery probability set in the received specific treasure information.

In this case, the service providing apparatus 100 may transmit participation information in response to a specific event to transmit participation confirmation information including a plurality of treasure information to the participating user terminal 10.

Accordingly, when the application unit 11 of the user terminal 10 receives a plurality of treasure information from the service providing device 100, each of the plurality of treasure information is set in the treasure information whenever the arrangement of the user terminal 10 is changed. It is possible to determine whether to display the item included in the treasure information according to the probability of discovery.

In addition, when it is determined that the application unit 11 of the user terminal 10 displays the item according to the discovery probability, the item is displayed based on augmented reality on the image of the real space displayed through the display unit of the user terminal 10 can do.

That is, the application unit 11 of the user terminal 10 determines whether to display an item included in the treasure information according to the discovery probability set in the treasure information, and selectively displays the item in the image of the real space photographed by the camera unit. It can be displayed by overlapping based on augmented reality.

In addition, when an item displayed based on augmented reality is selected through the display unit based on a user input through an input unit configured in the user terminal 10, the application unit 11 of the user terminal 10 determines that the user has found the item. In addition, discovery information including item identification information set in the treasure information in relation to the item may be generated and transmitted to the service providing apparatus 100 through a communication unit of the user terminal 10.

On the other hand, when the service providing device 100 receives the discovery information according to the discovery of the item from the user terminal 10, the benefit information matched with the item identification information according to the discovery information and stored in advance in the event DB 101 is stored in the event DB 101. After extracting from ), it can be transmitted to the user terminal 10.

As an example, when the service providing device 100 receives discovery information from the user terminal 10, the event DB 101 may identify treasure information including item identification information included in the discovery information.

In addition, the service providing apparatus 100 may extract benefit information stored in the event DB 101 by matching with the identified treasure information corresponding to the discovery information.

In addition, the service providing device 100 may transmit the benefit information extracted from the event DB 101 to the user terminal 10, and the application unit 11 of the user terminal 10 may display the corresponding benefit information. .

In this case, the benefit information may include discount vouchers, coupons, points, mileage, exchange vouchers, etc. that can be used for discounting the payment amount of the product, but is not limited thereto, and various discount means that can be used for product discount when purchasing a product It may include.

Through this, the service providing apparatus 100 may correspond to a specific event so that a benefit according to item discovery is provided to the user of the user terminal 10.

In the above-described configuration, the application unit 11 of the user terminal 10 determines the specific treasure information according to the discovery probability only within a preset time limit for the specific treasure information based on the reception time of the specific treasure information (or participation confirmation information). Items according to the treasure information can be selectively displayed.

Accordingly, when the discovery information for the item according to the specific treasure information is not generated within the limited time based on the reception time of the specific treasure information, the application unit 11 ends the event for the specific treasure information and the specific treasure information Can be deleted.

In addition, the application unit 11 may delete the specific treasure information when generating discovery information including item identification information identical to the item identification information included in the specific treasure information.

In addition, an event end point may be set in the event information, and the application unit 11 may repeatedly transmit participation information to the service providing device 100 according to a user input until the event end point elapses.

That is, when the application unit 11 fails to generate the discovery information within the limited time for all of the one or more treasure information included in the participation confirmation information received from the service providing device 100 and fails to obtain the benefit information, through the event interface. Whether or not to retry may be queried, and participation information may be generated and transmitted to the service providing device 100 when selecting a retry according to a user input.

Accordingly, when receiving participation information from the user terminal 10 of the user who has selected the re-challenge, the service providing device 100 compares the reception time of the participation information and the end time of the event information corresponding to the participation information, and the event according to the event information If is not finished, the participation confirmation information may be transmitted to the user terminal 10 so that an event related to the treasure hunt may proceed.

On the other hand, the service providing device 100 supports the user who has obtained the benefit information through the event related to the treasure hunt to conveniently use the benefit information for a specific product corresponding to the benefit information and enables purchase at an advantageous price. The advertiser's sales can be increased by inducing the advertiser to purchase products related to the corresponding benefit information, which will be described in detail with reference to FIG. 8.

As illustrated, the benefit information may include an access address to the specific product related web page or web site of the shopping mall server 300 where the specific product can be purchased.

In this case, the shopping mall server 300 may be included in the service providing device 100 and configured.

Accordingly, the service providing apparatus 100 may transmit benefit information including the access address to the user terminal 10 in order for the user to ensure the convenience of use of the benefit information, and the application unit of the user terminal 10 ( 11) When receiving benefit information from the service providing device 100, the corresponding benefit information may be displayed as winning information, and may be accessed through an access address included in the corresponding benefit information.

At this time, the application unit 11 of the user terminal 10 accesses the benefit information after a preset time has elapsed based on the end time of a specific event according to the specific event information received from the service providing device 100. You can connect by address.

Alternatively, the application unit 11 of the user terminal 10 purchases a specific product corresponding to the benefit information according to the access address set in the received benefit information in response to the discovery information when the end point according to the specific event information elapses. You can automatically access the web page for

Alternatively, the application unit 11 of the user terminal 10 may automatically access a web page for purchasing a specific product corresponding to the benefit information according to an access address set in the benefit information upon receiving the benefit information.

In addition, the application unit 11 of the user terminal 10 displays a web page related to the purchase of the specific product according to the access address, and generates purchase information (or payment request information) for the specific product through the web page. Then, it may be transmitted to the shopping mall server 300 or the service providing device 100 so that the purchase processing (or payment processing) for the specific product is performed in the shopping mall server 300 or the service providing device 100.

At this time, the application unit 11 of the user terminal 10 includes the benefit information available for discount or exchange of a payment amount for the specific product in the purchase information when purchasing the specific product, and the shopping mall server 300 or It may be transmitted to the service providing device 100.

Accordingly, the shopping mall server 300 or the service providing device 100 processes payment so that the user can purchase the specific product at a discounted price based on the benefit information included in the purchase information, or transfers the entire payment amount to the corresponding benefit information. Payment can be processed so that payment is possible with

As described above, the present invention provides an opportunity for a user who obtains the benefit information to purchase the product at a discounted low price by automatically connecting to a web page related to the purchase of a product related to the benefit information when receiving benefit information from the user terminal. By providing it, not only can the user's satisfaction level be increased, but also the user's convenience can be enhanced by supporting the search for products that can use the benefit information without a separate search, and inducing the user to purchase the products of advertisers related to the benefit information. Can increase the sales of advertisers.

Meanwhile, in the above-described configuration, the service providing device 100 receives a participation fee from a user who is willing to participate in a specific event according to the specific event information and generates it as benefit information related to the treasure hunt event, and the participation fee related benefit information must be Satisfaction with event participants can be increased by supporting to win, which will be described in detail with reference to FIG. 9.

As shown, the service providing device 100 transmits participation information for a specific event so that the user accumulates on the day from the member information of the user corresponding to the user terminal 10 whose participation in the specific event is determined (confirmed) As much as a pre-set amount in relation to one payment substitute method may be collected as participation fee, and the amount related to the participation fee of the corresponding payment substitute method may be deducted from the accumulated amount of the reserved payment substitute method set in the user's member information.

Here, the service providing apparatus 100 may transmit participation confirmation information including treasure information only when collection of the participation fee is completed.

In addition, the service providing apparatus 100 may generate a corresponding participation fee as benefit information corresponding to the specific event information, and generate treasure information including an item matching the benefit information corresponding to the participation fee and a probability of discovery.

That is, the service providing device 100 additionally generates benefit information as an participation fee for specific event information corresponding to a specific event, generates treasure information matching the benefit information related to the participation fee, and then stores the benefit information and treasure information related to the participation fee. They may be matched and stored in the event DB 101 in correspondence with the specific event information.

In this case, the service providing apparatus 100 may set the discovery probability of the benefit information corresponding to the participation fee to 100% or set the discovery probability to be greater than or equal to a preset reference value so that it is always discovered by the user.

In addition, the service providing apparatus 100 may unconditionally include one treasure information related to the participation fee in participation confirmation information transmitted to each of the users participating in the event.

In this case, the service providing apparatus 100 may transmit the participation confirmation information by additionally including treasure information not related to the participation fee.

Accordingly, if the benefit information corresponding to the discovery information is the participation fee based on the discovery information received from the user terminal 10, the service providing device 100 may pay the participation fee to the user and store it in the user's member information. .

That is, the service providing device 100 may receive a participation fee from each of the users participating in the event, generate it as information on the treasure to be won, and distribute it to each of the users. Through this, the treasure-related item found by the user Even for items with the least value among the items (for example, lots or lots that did not win), the amount of a payment substitute corresponding to the participation fee is paid to prevent damage to users participating in the event, It can induce active participation.

In addition, in the above-described configuration, the service providing apparatus 100 may always proceed with an event at a specific time every day and provide benefit information related to a product that can be purchased at a low price to a user by using the benefit information on the day.

Through the above-described configuration, the present invention is a treasure hunt-related event for a plurality of users who have accumulated payment substitute means for purchasing a product, always at a specific time, so that the user can habituate to memorize a specific time. While greatly increasing the number of users of the application, and providing an augmented reality-based treasure hunt-related event, the user is interested and provides an opportunity to purchase event-related products at a low price, thereby facilitating securing customers who use the application. This not only greatly improves the advertising effect of advertisers' products, but also allows participation in the event only for users who have accumulated the same day of payment alternatives, thereby improving the sales of products that can accumulate payment alternatives. The sales of affiliated stores can also be greatly improved.

In addition, the present invention can induce a user to move to the event area to perform augmented reality-based treasure hunt by setting an event area in which an event related to treasure hunt is performed as a store or affiliated store of an advertiser who has signed an agreement with the service providing device 100. Through this, in addition to increasing sales of products sold online using the treasure hunt-based benefit information, the above-described configuration unique to the present invention that induces users to visit the affiliated store or the store of the advertiser, such as the store of the affiliated store or the advertiser It can also support sales growth for products or services sold offline.

In addition, the present invention collects a payment substitute method such as points accumulated in response to the user in the name of the participation fee of the user participating in the treasure hunt-related event, and uses the participation fee as a benefit of the treasure hunt-related event. Therefore, the lowest value benefit can be provided at the corresponding participation fee, and this ensures that the benefit is provided to the user who finds the item so that the user who participates in the treasure hunt-related event is not incurred by excluding the case of not winning. Thus, not only can the user actively participate in the event, but also the satisfaction of the user participating in the event can be improved.

10 is a block diagram of a service providing apparatus 100 for providing an augmented reality based treasure hunt according to an embodiment of the present invention.

As shown, the service providing apparatus 100 may include an event generating unit 110, a notification unit 120, an event providing unit 130, and a benefit providing unit 140.

At this time, at least one of the event generating unit 110, the notification unit 120, the event providing unit 130, and the benefit providing unit 140 may be included in the other constituting unit, and any one constituting unit It may be configured as a device controller that performs an overall control function of the service providing device 100.

In this case, the device control unit may include RAM, ROM, CPU, GPU, and bus, and RAM, ROM, CPU, GPU, and the like may be connected to each other through a bus. The CPU may perform booting using O/S stored in the service providing device 100, and may perform various operations using various programs, contents, data, etc. stored in the service providing device 100.

First, the event generation unit 110 may generate event information related to treasure hunt, and may generate a probability of finding the benefit related item and treasure information including the item according to one or more preset benefits corresponding to the event information. .

In addition, the notification unit 120 may induce participation in the event by transmitting a message generated based on the event information for each of the plurality of user terminals 10.

In addition, the event providing unit 130 transmits the treasure information to a user terminal 10 that satisfies a preset participation condition among the user terminals 10 that have transmitted participation information in response to the message, and the user terminal 10 The item may be selectively displayed according to the discovery probability based on the augmented reality based on the treasure information in the image of the real space photographed by.

In addition, when receiving discovery information according to the item discovery from the user terminal 10, the benefit providing unit 140 may transmit preset benefit information to the user terminal 10 in response to the discovery information.

Meanwhile, the user terminal 10 includes a GPS unit, a sensor unit, an input unit, a communication unit, a storage unit, a display unit, an audio output unit, and a control unit. Not all of the components of the user terminal 10 are essential components, and the user terminal 10 may be implemented by more components than the components of the user terminal 10, or even fewer components. (10) may be implemented.

In addition, the application unit 11 may be configured as a control unit that controls various components of the user terminal 10 or executed by the control unit and may be composed of application-related data stored in the storage unit, and the application unit 11 May perform various operations described in the present invention based on data stored in the storage unit.

The communication unit communicates with an internal component or at least one external terminal through a wired/wireless communication network. In this case, an external terminal may include a service providing device 100, a shopping mall server 300, an external server, and the like.

In addition, the communication unit receives various types of information transmitted from the service providing apparatus 100 and the shopping mall server 300 under the control of the controller.

The storage unit stores various user interfaces (UI), graphic user interfaces (GUI), and the like.

In addition, the storage unit stores data and programs necessary for the user terminal 10 to operate.

That is, the storage unit may store a plurality of application programs (application programs or applications) running in the user terminal 10, data for operation of the user terminal 10, and commands. At least some of these application programs may be downloaded from the external service providing device 100 through wireless communication. In addition, at least some of these application programs may exist on the user terminal 10 from the time of shipment for basic functions of the user terminal 10 (eg, incoming calls, outgoing functions, message reception, and outgoing functions). Meanwhile, the application program may be stored in the storage unit, installed in the user terminal 10, and driven to perform an operation (or function) of the user terminal 10 by the control unit.

In addition, the storage unit is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory, etc.), magnetic Memory, magnetic disk, optical disk, RAM (Random Access Memory: RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory: ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read- Only Memory) may include at least one storage medium. In addition, the user terminal 10 may operate a web storage that performs a storage function of a storage unit over the Internet or may operate in connection with the web storage.

In addition, the storage unit may store corresponding interface related information, web page related information, content or payment information received through the communication unit under the control of the controller.

The display unit may display various contents such as various menu screens using a user interface and/or a graphic user interface stored in the storage unit under the control of the controller. Here, the content displayed on the display includes various text or image data (including various information data) and a menu screen including data such as icons, list menus, and combo boxes. In addition, the display unit may be a touch screen, and the display unit may constitute a touch screen together with the input unit.

In addition, the display unit is a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display. , It may include at least one of a 3D display, an e-ink display, and a light emitting diode (LED).

In addition, the display unit may be configured as a three-dimensional display unit that displays a three-dimensional image.

A three-dimensional display method such as a stereoscopic method (glasses method), an auto stereoscopic method (glassesless method), and a projection method (holographic method) may be applied to the stereoscopic display unit.

In addition, the display unit displays corresponding interface related information, web page related information, content or payment information received through the communication unit under the control of the controller.

In this case, the display unit may output a payment interface including corresponding payment information for payment processing of the corresponding payment information by the control unit.

The audio output unit outputs audio information included in a signal processed by a predetermined signal by the control unit. Here, the audio output unit may include a receiver, a speaker, and a buzzer.

In addition, the voice output unit outputs a guide voice generated by the control unit.

In addition, the voice output unit may output voice information corresponding to information received through the communication unit under the control of the controller.

In addition, the user terminal 10 may further include an interface unit that serves as an interface with all external devices connected to the user terminal 10. For example, the interface unit is a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, a port for connecting a device equipped with an identification module, an audio I/O ( Input/Output) port, video I/O (Input/Output) port, earphone port, etc. Here, the identification module is a chip that stores various types of information for authenticating the use authority of the user terminal 10, and includes a user authentication module (UIM), a subscriber identity module (SIM), and universal user authentication. It may include a module (Universal Subscriber Identity Module: USIM), and the like. In addition, the device equipped with the identification module may be manufactured in the form of a smart card. Accordingly, the identification module may be connected to the user terminal 10 through the port. Such an interface unit receives data or power from an external device and transmits it to each component inside the user terminal 10 or transmits data inside the user terminal 10 to an external device.

In addition, the interface unit becomes a path through which power from the cradle is supplied to the user terminal 10 when the user terminal 10 is connected to an external cradle, or various command signals input from the cradle by the user are transmitted to the corresponding user terminal. It can be a passage to (10). Various command signals or corresponding power input from the cradle may be operated as signals for recognizing that the user terminal 10 is correctly mounted on the cradle.

In addition, the user terminal 10 receives a signal according to a button operation or an arbitrary function selection by a user, or an input unit for receiving a command or control signal generated by an operation such as touching/scrolling a displayed screen. It may include more.

The input unit is a means for receiving at least one of a user's command, selection, data, and information, and may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions.

In addition, the input unit is a key pad, a dome switch, a touch pad (static pressure/power failure), a touch screen, a jog wheel, a jog switch, a jog shuttle, and a mouse. , Various devices such as a stylus pen and a touch pen may be used. In particular, when the display unit is formed in the form of a touch screen, some or all of the functions of the input may be performed through the display unit.

In addition, each component (or module) of the user terminal 10 may be software stored on a memory (or storage) of the user terminal 10. The memory may be an internal memory of the user terminal 10, and may be an external memory or other type of storage device. Also, the memory may be a nonvolatile memory. The software stored on the memory may include a set of instructions for causing the user terminal 10 to perform a specific operation when executed.

The user terminal 10, the service providing apparatus 100, and various servers described above may be implemented as a hardware component, a software component, and/or a combination of a hardware component and a software component.

In addition, the components described in the embodiments include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), a programmable logic unit (PLU). unit), a microprocessor, or any other device capable of executing and responding to instructions, such as one or more general purpose computers or special purpose computers.

For convenience of understanding, although it is sometimes described that one component is used, one of ordinary skill in the art, a processing device is a plurality of processing elements and/or multiple types of processing. You can see that it can contain elements.

For example, the user terminal 10, the service providing apparatus 100, and various servers may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as a parallel processor.

The software may include a computer program, code, instruction, or a combination of one or more of them, and operate the user terminal 10, the service providing device 100, and various servers as desired. It can be ordered or commanded independently or collectively.

Software and/or data is interpreted by the user terminal 10, the service providing device 100, and various servers, or in order to provide commands or data to the user terminal 10, the service providing device 100, and various servers, Can be permanently or temporarily embodyed to any type of machine, component, physical device, virtual equipment, computer storage medium or device, or signal wave being transmitted .

The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The service providing method for providing an augmented reality-based treasure hunt according to the embodiment of the present invention described in the above-described embodiment can be written in a computer program, and codes and code segments constituting the computer program are Can be easily inferred by In addition, the computer program is stored in a computer-readable information storage medium (computer readable media) in which a program (computer program) for functioning the computer to perform a service provision method for providing an augmented reality-based treasure hunt. , It is possible to implement a service providing method for providing augmented reality-based treasure hunt by being read and executed by a computer or the user terminal 10, the service providing apparatus 100, etc.

Information storage media include magnetic recording media and optical recording media. A computer program implementing a service providing method for providing an augmented reality based treasure hunt according to an embodiment of the present invention may be stored and installed in an internal memory of the user terminal 10 and the service providing apparatus 100. Alternatively, an external memory such as a smart card storing and installing a computer program that implements a service providing method for providing an augmented reality-based treasure hunt according to an embodiment of the present invention is connected to the user terminal 10, the service providing device through the interface. It may be mounted on the 100 or the like.

The various devices and components described herein may be implemented by hardware circuitry (eg, CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it may be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

The above contents may be modified and modified without departing from the essential characteristics of the present invention by those of ordinary skill in the technical field to which the present invention belongs. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain the technical idea, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be interpreted as being included in the scope of the present invention.

10: user terminal 11: application unit
100: service providing device 110: event generator
120: notification unit 130: event providing unit
140: benefit provider

Claims (11)

In the method of providing a service for an augmented reality based treasure hunt of a service providing device communicating with a plurality of user terminals,
An event generating step of generating, by the service providing device, event information related to treasure hunt, and generating a probability of finding the benefit related item and treasure information including the item according to one or more preset benefits in response to the event information;
A notification step of inducing participation in the event by transmitting, by the service providing device, a message generated based on the event information for each of a plurality of user terminals;
The service providing device transmits the treasure information to a user terminal that satisfies a preset participation condition among user terminals that have transmitted participation information in response to the message, and the image of the real space captured by the camera unit from the user terminal is displayed. An event providing step of displaying the item according to the treasure information according to a discovery probability set in the treasure information based on augmented reality; And
For providing an augmented reality-based treasure hunt comprising the step of providing a benefit, by the service providing device transmitting preset benefit information corresponding to the discovery information to the user terminal when receiving discovery information according to the item discovery from the user terminal. How to provide services. The method of claim 1,
The event generating step
The service providing apparatus further comprises: setting a specific area in units of a plurality of different cells, selecting one or more cells for a treasure hunt-related event as an event area, and generating event information for the event area,
The event providing step
Characterized in that the service providing device transmits the treasure information to a user terminal corresponding to the specific user when a specific user of the user terminal is located within the event area based on the location information received from the user terminal A service provision method to provide augmented reality-based treasure hunt. The method of claim 1,
The event providing step
The service providing device accumulates and accumulates in correspondence with the user when purchasing a product based on the member information of the user corresponding to the user terminal, and on the day corresponding to the event start time of the event information for a payment substitute that can be used as a payment method A service providing method for providing a treasure hunt based on an augmented reality, comprising determining that the user satisfies the participation condition when accumulated, and transmitting the treasure information to a user terminal of the user who satisfies the participation condition. The method of claim 3,
The method for providing a service for providing an augmented reality based treasure hunt, characterized in that the payment substitute means is virtual cash, points, or mileage. The method of claim 1,
After the event providing step
The application unit configured in the user terminal displays an image of the real space through the camera unit configured in the user terminal through the display unit configured in the user terminal, and every time the user changes the photographing target space according to a change in the arrangement of the user terminal According to a discovery probability set in the treasure information, it is determined whether or not to display an item according to the treasure information, and selectively displays the item in the real space based on augmented reality, and when the item is selected according to a user input, the item-related discovery information A service providing method for providing an augmented reality-based treasure hunt, characterized in that it further comprises an event execution step of generating and transmitting to the service providing device. The method of claim 5,
The event execution step is
When the application unit displays the item according to the discovery probability only within a limited time preset in the treasure information based on the reception time of the treasure information, and does not generate discovery information for the item according to the treasure information within the limited time A service providing method for providing an augmented reality-based treasure hunt, characterized in that the event for the treasure information is terminated and the treasure information is deleted. The method of claim 5,
The providing of the event further comprises transmitting, by the service providing device, event information in which an end point of an event according to the event information is set to the user terminal that has transmitted the participation information,
After the above benefit provision step
When the end point according to the event information elapses, the application unit automatically accesses a web page for purchasing a specific product corresponding to the benefit information according to the access address set in the received benefit information corresponding to the discovery information A service providing method for providing a treasure hunt based on augmented reality, further comprising transmitting the benefit information for use in discount or exchange to a server corresponding to the web page. The method of claim 1,
The service providing device limits the number of participants participating in the treasure hunt service to a preset number, and selects a plurality of user terminals transmitting the participation information in a first-come-first-served basis according to the reception order of the participation information If satisfied, the method further comprising transmitting the treasure information to a plurality of user terminals included in the number of people, augmented reality-based treasure hunt for providing a service providing method. A computer-readable nonvolatile recording medium in which a computer program for causing a computer to function to perform the method according to any one of claims 1 to 8 is recorded. In a service providing device that communicates with a plurality of user terminals and provides an event for an augmented reality-based treasure hunt,
An event generator generating event information related to treasure hunt, and generating a probability of finding the benefit related item and treasure information including the item for each of one or more preset benefits in response to the event information;
A notification unit for inducing participation in the event by transmitting a message generated based on the event information for each of a plurality of user terminals;
The treasure information is transmitted to a user terminal that satisfies a preset participation condition among user terminals that have transmitted participation information in response to the message, and the item is displayed on the basis of the treasure information in an image of a real space captured by the user terminal. An event providing unit selectively displayed according to the discovery probability based on augmented reality; And
A service providing apparatus for providing an augmented reality based treasure hunt including a benefit providing unit configured to transmit preset benefit information to the user terminal in response to the discovery information when receiving discovery information according to the item discovery from the user terminal. Generates treasure hunt-related event information, generates the probability of finding the benefit-related item and treasure information including the item for each of one or more preset benefits in response to the event information, and generates the event information for each user terminal based on the event information. Sending a message to induce participation in the event, and transmitting the treasure information to a user terminal that satisfies a preset participation condition among user terminals that transmitted participation information in response to the message, and the item from the user terminal A service providing device configured to transmit preset benefit information to the user terminal in response to the discovery information upon receiving discovery information according to discovery; And
The image of the real space is displayed through a display unit configured in the user terminal through a camera unit configured in the user terminal and configured in the user terminal, and based on the treasure information received from the service providing device, the user terminal Whenever the location to be photographed is changed according to the change of arrangement, the item is selectively displayed in the real space based on augmented reality by determining whether to display the item according to the treasure information according to the discovery probability, and selecting the item according to a user input A service providing system for an augmented reality based treasure hunt, including an application unit generating the item-related discovery information and transmitting it to the service providing device.

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