KR20160038970A - Advertisement server and method for having advertising agent and oderer share advertising earnings - Google Patents

Abstract

The present invention relates to an advertisement server and an advertisement profit sharing method which enable an advertisement business operator to advertise an application of an ordering body and enable the ordering body and the advertisement to share profits generated by the advertisement. The advertisement profit sharing method according to the present invention comprises: (a) a step in which an advertisement server provides an advertisement link including an identification key for an ordering application to an arbitrary online page; (b) a step in which a customer terminal accesses the online page, and, when a user clicks on the advertisement link, accesses a page for downloading the ordering application provided from a market server; (c) a step in which the customer terminal downloads and installs the ordering application, and executes the installed ordering application; (d) a step in which, when a payment event occurs during the step (c), the advertisement server receives payment information and the identification key from the customer terminal; and (e) a step in which the advertisement server calculates an advertisement fee for the advertisement of the ordering application based on the collected identification key and the payment information.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement server and an advertisement revenue sharing method for sharing an advertisement revenue between an owner and an advertiser,

The present invention relates to an advertisement server and an advertisement revenue sharing method for allowing an advertisement company to advertise an application of an owner and share an income generated by the advertiser with an advertiser.

Before the introduction of the Internet, the main advertising medium was TV and radio. Today, as most people watch or listen to TV or radio every day, advertising via TV or radio has a tremendous impact. However, as the introduction of the Internet and the spread of smartphones have made the public more and more exposed to the Internet than TV or radio, the proportion of advertising through the Internet has increased considerably.

The advertisement through the Internet includes, for example, a method in which a link is provided as a search result when a related keyword is searched, a banner advertisement method in an image, a method in which an advertisement is provided in a pop- .

In particular, in the case of an advertisement method in which an advertisement link based on keyword search is provided, each time an advertisement link is clicked on an ordering product of a general consumer, an advertiser creates a profit by charging a fee to the client who requested the advertisement link. At the click of a link, it does not lead to the result of purchasing an ordering product. If the client's advertisement is an application, even if the consumer accesses the application download page through the advertisement link, the customer may not be able to go beyond the purchase or purchase the item after the installation. In spite of the fact that you are paying a fixed high advertising fee, you can put a financial burden on many small clients who start the startup.

Published Patent Publication No. 10-2011-0061617 (Published on June 6, 2011)

Disclosure of the Invention The present invention has been conceived to solve the above-described problems, and it is an object of the present invention to provide a system and method for solving the above problems by claiming an advertisement fee in proportion to an actual profit only when an actual profit for an article The present invention provides a system and a method for enabling a computer to execute a program.

The above object of the present invention can be achieved by the steps of: (a) providing an advertisement link including an identification key for an ordering application at an advertisement server to an arbitrary online page; (b) (C) downloading and installing the order application from the consumer terminal and executing the installed application, (d) downloading the order application from the market server, ) Receiving the payment information and the identification key from the consumer terminal in the advertisement server when a payment event occurs during the step (c); (e) receiving the payment information and the identification key collected from the advertisement server And calculating an advertisement cost for an advertisement of the order application on the basis of the advertisement cost And a method for sharing advertisement revenue between advertisers.

According to a preferred aspect of the present invention, in the step (a), the advertisement link is selected from among a plurality of advertisement media including a blog, an SNS site, a site, an order application providing page, It can be displayed on at least one advertising medium.

According to another preferred aspect of the present invention, the identification key may include an advertisement medium identification key assigned differently according to the type of advertisement medium on which the advertisement link is displayed.

According to another preferred aspect of the present invention, the step (e) may calculate the revenue for the order application for each advertisement medium, and calculate the advertisement cost in proportion to the revenue.

According to another preferred aspect of the present invention, the installation file of the order application provided by the market server includes a payment report SDK, and in the step (d), when the download of the order application is charged, The settlement application SDK transmits the settlement information and the identification key to the advertisement server by means of a settlement report SDK installed in the consumer terminal after installation of the order application, and when an item purchase occurs during execution of the order application, And transmitting the payment information regarding the item purchase and the identification key to the advertisement server.

According to another preferred aspect of the present invention, the step (b) further comprises the step of, when the consumer terminal accesses the online page and clicks the advertisement link, the identification information of the consumer terminal and the identification key included in the advertisement link Receiving the landing page by connecting to the advertisement server and accessing the advertisement server, and accessing a page for downloading the ordering application provided by the market server according to the redirection command of the landing page .

According to another preferred aspect of the present invention, the step (e) includes the step of collecting the payment information collected in correspondence with the identification key in the advertisement server to calculate the advertisement fee in proportion to the revenue of the order application according to the synthesized payment information And can charge the provider of the order application.

According to another aspect of the present invention, there is provided a billing system including an identification key generation unit for generating an identification key for an ordering application, a settlement reporting unit for transmitting payment information and the identification key to an advertisement server, An SDK providing unit for distributing the SDK, an advertisement link providing unit for providing the advertisement link including the identification key and linking to a page for downloading the order application provided by the market server to an arbitrary online page, A payment information receiver for receiving payment information and the identification key from the consumer terminal when a payment event is generated for an order application loaded with the payment report SDK downloaded from the market server to the consumer terminal, Calculate the advertising cost for the advertisement of the ordering application based on the key and payment information And an advertisement server for sharing the advertisement revenue between the client and the advertiser including the advertisement cost calculating unit.

Here, the advertisement link providing unit may provide the advertisement link to at least one advertisement medium among a plurality of advertisement media including a blog, an SNS site, a site, an order application providing page, and the like, Can be displayed.

In addition, the identification key may include an advertisement medium identification key differently assigned according to the type of advertisement medium on which the advertisement link is displayed.

Also, the advertisement cost calculation unit may calculate a revenue for the order application for each advertisement medium, and calculate an advertisement cost in proportion to the revenue.

The payment information receiving unit receives the payment information and the identification key from the consumer terminal after the order application is installed in the consumer terminal when the download of the order application is charged, The payment information and the identification key related to the purchase of the item can be received from the consumer terminal after the settlement is completed.

In addition, the advertisement server receives the identification information of the consumer terminal and the identification key included in the advertisement link from the consumer terminal as the advertisement link is clicked on the consumer terminal, and then redirects the page to the page for downloading the order application A landing page including an instruction to allow the consumer terminal to provide a landing page.

Also, the advertisement cost calculation unit may calculate the advertisement cost in proportion to the revenue of the order application based on the collected payment information by summing up the payment information collected corresponding to the identification key, and may charge the provider of the order application.

According to the advertisement server and the advertisement revenue sharing method for sharing the advertisement revenue between the client and the advertisement provider according to the present invention, it is possible to calculate the advertising cost in proportion to the actual sales due to the advertisement of the goods of the client By presenting the model, the payment amount paid by the consumer can be shared by the advertiser and the client. In other words, the client can reduce the burden of the conventional advertisement cost by paying a reasonable advertising cost proportional to the sales, and the advertising company will have a much better price competitiveness than the other advertisement business due to the reasonable advertising cost policy, can do.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a structural diagram of an advertisement revenue sharing system between a client and an advertisement provider according to an embodiment of the present invention; FIG.
2 is a block diagram of an internal configuration of an advertisement server according to an embodiment of the present invention;
3 is an exemplary view of an owner management table stored in an advertisement server according to an embodiment of the present invention;
4 is a flowchart for explaining a method of sharing advertisement revenue between a client and an advertiser according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. It is to be understood that the embodiments described below are merely intended to be illustrative of the present invention in such a manner that those skilled in the art will be able to easily carry out the invention, And this does not mean that the scope of protection of the present invention is limited.

First, key terms that are frequently used in this specification are defined.

The term " advertisement provider " refers to a company that is commissioned by an orderer to perform an order application or an advertisement of an ordering product, and an " advertisement server "

The term " orderer " refers to a person who has made an advertisement of his or her own product or application to an advertising company, and an " ordering application "

The " online page " means a document displayed through a program such as a web or an application installed in the consumer terminal when the consumer terminal is stored in the server and connected to the server. Such an online page has location information about an area stored in the server, such as a URL.

Referring to FIG. 1, an advertising revenue sharing system between a client and an advertiser according to an embodiment of the present invention will be described in detail. The advertisement revenue sharing system includes a consumer terminal 100, an advertisement server 200, an advertisement medium 300, a market server 400, and an application server 500.

The consumer terminal 100 may be a portable terminal or a computer, and the portable terminal may be a terminal such as a smart phone, a tablet PC, a notebook computer, a PDA, or the like. Consumer terminal 100 may connect to any advertising media 300. Here, the advertisement medium 300 refers to a server that provides an online page having a unique URL address, such as a blog, an SNS site, an application, or other website (e.g., a portal site or a shopping mall site). For example, a consumer may run a shopping application on a smartphone and receive an advertising link to a gaming application, represented as a banner. The advertisement link is provided from the advertisement server 200 and includes URL information of an online page related to an ordering application to be advertised (for example, URL information of an online page from which an ordering application can be downloaded in the Google Play Store) , And when the consumer clicks, the consumer terminal 100 accesses the online page.

When the consumer clicks the received advertisement link, the consumer terminal 100 may be connected to a market server 400 that can download the ordering application. The market server 400 is an application market server that provides installation files of applications such as an application store or a Google Play store. Then, the consumer terminal 100 receives the download page of the order application that the consumer clicked from the market server 400. [

If the ordering application downloaded by the consumer through the consumer terminal 100 is, for example, a game application, the consumer can proceed to purchase the item while executing the game. At this time, the consumer terminal 100 transmits the payment amount information related to the item purchase to the advertisement server 200, the advertisement server 200 receives the payment amount information, calculates the profit details for the corresponding order application, Calculate the advertising costs that are proportional to the amount. The calculated advertising costs are billed to the ordering application provider (i.e., the client).

Through this process, the advertiser can calculate the advertising cost proportional to the actual sales of the client, and as a result, the advertiser and the client share the payment amount paid by the consumer.

The configuration of the advertisement server 200 according to an embodiment of the present invention will be described in detail with reference to FIG. The advertisement server 200 includes an identification key generating unit 210, an SDK providing unit 220, an advertisement link providing unit 230, a payment information receiving unit 240 and an advertisement cost calculating unit 250 .

The identification key generation unit 210 generates an identification key for the order application. The identification key is identification information in the form of numbers, letters, symbols, etc. uniquely assigned to each order application in order to calculate the advertisement cost for each order application in the advertisement server 200. The identification key may include an owner identification key and a advertising medium identification key. The client identification key is identification information uniquely assigned to each application, and the advertisement medium identification key is identification information given differently according to the type of advertisement medium (blog, SNS site, etc.). For example, if the client identification key is defined as 1234 and the advertisement medium identification key is defined as ABC for the blog, then the 1234-ABC identification key may be generated if the advertisement medium 300 for advertising the ordering application is a blog. When the consumer clicks the advertisement link to download the order application to the consumer terminal 100, the identification key is transmitted to the order application of the consumer terminal 100 .

The SDK provider 220 distributes a settlement report SDK (Software Development Kit) so that the settlement report SDK can be inserted into the order application. The payment reporting SDK is an Android SDK that provides a tool and an application programming interface (API) for developing a desired application using a Java programming language. The payment application SDK includes an application for order placement with a payment reporting SDK installed in the consumer terminal 100 Or if a payment event occurs in the ordering application (that is, when an event occurs in which revenue is generated due to the ordering application), the consumer terminal 100 transmits the payment information and the identification key for the ordering application to the advertisement server 200 Or to the application server 500. [

The advertisement link providing unit 230 generates an advertisement link and transmits the advertisement link to at least one advertisement medium 300. Specifically, the advertisement link providing unit 230 transmits an advertisement link to a server corresponding to each advertisement medium 300 to allow an advertisement link to be displayed on an online page provided from each advertisement medium 300, ) Accesses the server corresponding to the advertisement medium 300, the online page on which the advertisement link is posted may be provided to the consumer terminal 100.

Here, the advertisement link may be a hypertext link or a hyperlink in the form of a banner, which may be an advertisement link. The advertisement link may include a location information of an online page from which an ordering application can be downloaded, When the link is clicked, the consumer terminal 100 can access the linked online page. Since the online page from which the order application can be downloaded is provided from the market server 400 that provides the installation file of the order application, when the advertisement link is clicked on the consumer terminal 100, 400, and the market server 400 transmits to the consumer terminal 100 an installation file provision page capable of downloading the order application included in the advertisement link. In addition, the advertisement link provider 230 generates the advertisement link so that the identification key for the order application is included in the advertisement link.

When the advertisement link is clicked on the consumer terminal 100, the advertisement link provider 230 searches the consumer terminal 100 for the identification information of the consumer terminal 100 or the identification information of the consumer and the identification key And redirect to the ordering application download page, to the consumer terminal 100. In this case, At this time, the advertisement server 200 can determine how many consumers have clicked the advertisement link for the corresponding order application through the received identification key. As a further embodiment, the information about the number of clicks on the advertisement link can be used to determine which advertisement medium 300 has been most advertised through the ordering application, The revenue of the resulting ordering application may be calculated at a different rate than the revenue from the other advertising media 300. [ Meanwhile, the consumer terminal 100 may access the landing page after the advertisement link is clicked, access the market server 400, and receive the order application download page.

When a payment event is generated in the process of downloading and executing the order application from the consumer terminal 100, the payment information receiving unit receives the payment information related to the payment event and the identification key for the order application from the consumer terminal 100 . Specifically, the identification key is stored in the consumer terminal 100 when the advertisement link is clicked on the consumer terminal 100, or transmitted to the order application installed in the consumer terminal 100 via the market server 400, The payment reporting SDK inserted in the order application installed in the mobile terminal can recognize the identification key. On the other hand, when the order application is paid, the payment terminal SDK transmits the order application payment information and the identification key to the advertisement server 200 via the application server 500 or directly to the advertisement server 200 Lt; / RTI > On the other hand, when the consumer purchases an item while the order application is being executed, the consumer terminal 100 can send the item payment information and the identification key to the advertisement server 200 ).

The payment information and the identification key collected by the advertisement server 200 may be stored in the form of a table as shown in FIG. Since the identification key includes the client identification key and the advertisement medium identification key, it is possible to confirm which advertisement medium is the initial path in which the order application is generated. For example, assuming that 1234 is a unique identification key given to the A application, AAA means blog, BBB means SNS, and CCC means other websites, referring to the table shown in Fig. 3, Consumers entered the A application through the blog advertisement and paid 2,000 won. Another consumer flowed into the A application through the SNS advertisement and made a payment of 4,000 won. Another consumer advertised through other websites A application and paid 1,500 won.

The advertisement cost calculation unit 250 calculates the advertisement cost for the advertisement of each order application based on the collected identification key and the payment information. The advertisement cost calculation unit 250 calculates the sales amount of the order application through the payment information, calculates a predetermined amount proportional to the sales amount as advertisement cost, identifies the order application and the client based on the identification key, .

As a further example, the advertisement cost calculation unit 250 may calculate the revenue for the ordering application for each advertisement medium, and may calculate the advertisement cost for each advertisement medium profit with different weights. For example, if it is determined that most of the revenue from the order application is generated through the SNS as a result of collecting the payment information and the identification key for two months, the revenue calculation ratio is defined as 50% for the SNS revenue, And 30% for the advertising cost. Specifically, the advertisement cost calculation unit 250 determines the number of clicks of the advertisement link and the type of the advertisement medium on which the advertisement link is clicked upon receipt of the identification key from the consumer terminal when the advertisement link of the consumer is clicked, (Hereinafter, referred to as "B medium") and the worst advertisement medium (hereinafter referred to as "B medium"), by recognizing the amount of sales, W medium ") can be selected. Then, the advertisement cost calculation unit 250 can calculate the advertisement cost by applying different percentages to sales generated through the B medium and the W medium.

As a further alternative embodiment, the client may be provided with the opportunity to modify the advertisement media selection by sending the report periodically on a monthly or weekly basis to the client what the B medium and the W medium are.

As another further embodiment, the advertisement server 200 may collect information on which advertisement medium can be the most efficient advertising means by examining the B medium and the W medium for each order application for a predetermined period, The percentage of the advertisement cost for each advertisement medium may be corrected.

Referring to FIG. 4, a method of sharing advertisement revenue between a client and an advertiser according to an embodiment of the present invention will be described in detail. For reference, even if omitted from the following description, the process described with reference to FIG. 1 through FIG. 3 may be included in the method described with reference to FIG.

First, the advertisement server 200 distributes a settlement report SDK loaded in the order application (S100). The distributed payment reporting SDK can be embedded within the ordering application.

Then, the advertisement server 200 generates an identification key for the order application and generates an advertisement link including the generated identification key (S101). Here, the advertisement link is a hyperlink including URL information of an online page from which an ordering application can be downloaded.

The advertisement server 200 provides the advertisement link to at least one advertisement medium 300 (S102), and the advertisement medium 300 displays the advertisement link on an arbitrary online page (S103). For example, the advertisement server 200 may provide the advertisement link to the SNS site, and the advertisement link of the banner type may be displayed in one area of the SNS site.

On the other hand, the consumer can access the advertisement medium 300 on which the advertisement link is displayed while surfing the web or using an arbitrary application with his / her consumer terminal 100 (S104).

Accordingly, the online page on which the advertisement link is displayed may be transmitted to the consumer terminal 100 (S105), and the advertisement link may be clicked according to the consumer input (S106). At this time, the consumer terminal 100 transmits the identification information and the identification key of the consumer terminal 100 to the advertisement server 200, and the advertisement server 200 includes a redirection command to the order application download page included in the advertisement link To the consumer terminal (100).

The consumer terminal 100 transmits a connection request to the market server 400 according to the advertisement link click (S107), and the market server 400 provides the order application download page to the consumer terminal 100 (S108).

Then, the consumer terminal 100 requests the market server 400 to download the order application from the consumer terminal 100 according to the input of the consumer (S109). The consumer terminal 100 receives the order application install file (S110) (S111).

After the order application is executed, the consumer terminal 100 may request the application server 500 to settle the payment item included in the order application according to the consumer input (S112). For example, if the order application is a shopping mall application, a payment request for clothes or shoes can be sent, and if the order application is a game application, a payment request for the game item can be sent, , A payment request for viewing the other party's contact information may be transmitted.

When the consumer terminal 100 receives the payment completion information (S113), the consumer terminal 100 transmits the payment information and the identification key to the advertisement server 200 (S113) by the payment report SDK inserted in the order application of the consumer terminal 100, (S114).

The advertisement server 200 can calculate the revenue generated for each order application based on the payment information and the identification key collected for a predetermined period of time, and calculate the advertisement cost based on the calculated revenue (S115). For example, you can calculate your advertising costs at 30% of the calculated revenue and bill your account.

In this case, as a result, the payment amount paid by the consumer is shared between the advertiser and the client, so that the advertiser and the client share the profit. In other words, the client can reduce the burden of the conventional advertisement cost by paying a reasonable advertising cost proportional to the sales, and the advertising company will have a much better price competitiveness than the other advertisement business due to the reasonable advertising cost policy, You can do it.

The method of an embodiment of the present invention described with reference to FIG. 4 may also be implemented in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

100: Consumer terminal
200: Ad server
300: Advertising media
400: Market server
500: application server

Claims (14)

(a) providing an advertisement link to an arbitrary online page, the advertising link including an identification key for an ordering application at an advertisement server;
(b) accessing a page for downloading the ordering application provided from a market server by accessing the online page at the consumer terminal and clicking the advertisement link;
(c) downloading and installing the ordering application from the consumer terminal and executing the installed ordering application;
(d) receiving payment information and the identification key from the consumer terminal at the advertisement server when a payment event occurs during the step (c); And
(e) calculating an advertisement cost of the advertisement of the order application based on the identification key and the payment information collected by the advertisement server. The method according to claim 1,
Wherein the step (a) includes placing the advertisement link on at least one advertisement medium among a plurality of advertisement media including a blog, an SNS site, a site, and an order application providing page, A method for sharing advertisement revenue between a client and an advertising company. The method of claim 2,
Wherein the identification key includes an advertisement medium identification key that is differently assigned according to a type of advertisement medium on which the advertisement link is displayed. The method of claim 3,
Wherein the step (e) calculates a revenue for the ordering application for each advertisement medium, and calculates an advertisement cost in proportion to the revenue. The method according to claim 1,
Wherein the installation file of the order application provided by the market server includes a payment report SDK, and wherein, in the step (d), if the download of the order application is charged, The billing reporting SDK sends the payment information and the identification key to the advertisement server, and when an item purchase occurs during execution of the ordering application, And transmitting the payment information and the identification key to the advertiser. The method according to claim 1,
Wherein the step (b) includes transmitting the identification information of the consumer terminal and the identification key included in the advertisement link to the advertisement server by accessing the online page and clicking the advertisement link, And accessing a page for downloading the ordering application provided by the market server according to a redirection command of the landing page. Way. The method according to claim 1,
The step (e) may include calculating the advertisement fee in proportion to the revenue of the order application based on the aggregated payment information by integrating the payment information collected corresponding to the identification key in the advertisement server, and imposing the advertisement fee on the provider of the order application A method for sharing advertisement revenue between a client and an advertising company. An identification key generation unit for generating an identification key for an ordering application;
An SDK provider distributing a settlement report SDK for transmitting settlement information and the identification key to an advertisement server when a settlement event occurs in a consumer terminal;
An advertisement link providing unit that includes the identification key and provides an advertisement link to a page for downloading the order application provided by the market server to an arbitrary online page and displays the advertisement link;
A payment information receiver for receiving payment information and the identification key from the consumer terminal when a payment event is generated for an order application loaded with the payment report SDK downloaded from the market server to the consumer terminal; And
And an advertisement cost calculation unit for calculating an advertisement cost for the advertisement of the order application based on the collected identification key and the payment information. The method of claim 8,
The advertisement link providing unit may be configured to cause the advertisement link to be displayed on at least one advertisement medium among a plurality of advertisement media including a blog, an SNS site, a site, and an order application providing page, An advertising server that allows advertisers and advertisers to share advertising revenue. The method of claim 9,
Wherein the identification key comprises an advertisement medium identification key assigned differently according to the type of advertisement medium on which the advertisement link is displayed. The method of claim 10,
Wherein the advertisement cost calculation unit calculates the revenue for the order application for each advertisement medium and calculates the advertisement cost in proportion to the revenue. The method of claim 8,
Wherein the payment information receiving unit receives the payment information and the identification key from the consumer terminal after the ordering application is installed in the consumer terminal when the download of the ordering application is charged, Wherein the payment information and the identification key relating to the purchase of the item are received from the consumer terminal after the settlement is completed. The method of claim 8,
The advertisement server receives the identification information of the consumer terminal and the identification key included in the advertisement link from the consumer terminal as the advertisement link is clicked in the consumer terminal, and then redirects the received application to a page for downloading the order application And a landing page including a command to the consumer terminal, wherein the advertisement server shares advertisement revenue between the client and the advertiser. The method of claim 8,
Wherein the advertisement cost calculation unit calculates the advertisement cost in proportion to the profit of the order application based on the collected payment information by summing up the payment information collected corresponding to the identification key and imposes the advertisement cost on the carrier of the order application. And ad server to share advertising revenue.

Images