KR20150097826A - Real-time advertising system for mobile taxi - Google Patents

Abstract

The present invention relates to a real-time advertising system for a mobile taxi to improve the effectiveness of local advertising, including: a real-time advertising guide terminal (100) for a mobile taxi to control the real-time output of advertising information through a security light type display part (110) installed on a roof of a taxi (101), to generate a guide request signal for mobile taxi local advertising including administrative district address guidance information by expected driving paths, driving time information by administrative district zones, and taxi identification information, and to transmit the information; and an advertisement transmission center (200) for a mobile taxi connected to the real-time advertising guide terminal (100) for a mobile taxi through a mobile radio communication network to transmit information on taxi advertising by administrative districts to the real-time advertising guide terminal (100) for a mobile taxi. According to the present invention, the a real-time advertising system for a mobile taxi to provide optional services secures the safety of passengers using optional services wherein a signal is switched on or off through the display part to inform the driver of passengers getting on or off the taxi in order to prevent accidents.

Description

{Real-time advertising system for mobile taxi}

Whenever a number of taxis travel through each administrative district according to the expected route to travel, they request the taxi advertisement contents in the local area to the mobile taxi based advertisement delivery center in real time, As the number of individual taxis in an AD dispatch center is overloaded by a mobile taxi-based AD dispatch center when the taxi advertisement contents are transmitted according to the area each time the taxi passes through the administrative district, Based on the estimated travel time required, the reproduction time of the taxi advertisement contents reproduced for each administrative area is calculated and extracted, and then batch data is transmitted in a batch file format at a time, thereby minimizing system overload of the mobile taxi-based advertisement transmission center , Taxi location information generated in real time, and When the estimated driving time is exceeded in the relevant administrative district, the taxi advertisement information per administrative section belonging to the administrative district is repeatedly outputted If the traffic congestion does not allow the user to get out of the area belonging to the specific administrative area, the user can guide the output of the taxi advertisement contents registered by the shops or the manufacturers belonging to the administrative area, thereby maximizing the efficiency of the local advertisement, And the travel time information of each administrative section, which is the expected travel time, in the administrative area to which the taxi in operation is belonging, Instead of advertising information for the taxi in the current taxi A real time advertisement system based on a mobile taxi, which provides the taxi advertisement information to be outputted by each administrative district belonging to the administrative district so that the efficiency of the local advertisement is doubled.

Since taxis travel to their desired destination without passing through the route, the average public transportation time is shorter than buses and subways, and they can get off at a desired place, making them a popular public transportation means.

In addition to the taxi fare paid by passengers, these ads are also used as an additional source of income.

As such, the taxi advertisement used as an additional income source is usually provided with an indicator lamp on the roof, and an advertisement text consisting of a phrase or an image representing various advertisements and advertisements is printed and displayed on the outer surface of the installed indicator lamp to perform various publicity and advertisement And an illuminating lamp, such as a fluorescent lamp, is installed in the inside so that the advertisement service can be performed both day and night.

However, the conventional taxi light is turned on when the vehicle is empty during the night while the taillight is illuminated at night, and when the passenger is aboard and the driver operates the meter which charges the fare, the indicator lamp is automatically turned off. There is a problem that the advertising effect can not be seen at all during driving.

(Korean Utility Model Application No. 1989-0006964), which has a more improved conventional advertising surface, has been proposed in order to solve such a problem, in which a plurality of security bulbs 2 and a rough surface 2 'are formed separately from each other and the cover 3 is covered with the cover 3. The cover 3 is formed at the middle portion thereof with a side plate 4 so that the billboard 5 is fitted and fixed to the inner supporting piece 4 'of the carbur 3 and the carbur 3 is sealed to the base plate 1 by the gasket 6 .

In the conventional taxi crime prevention system having the above-described configuration, when the advertisement contents of the billboard 5 are seen as the sight window 3 'of the cargo 3 during the daytime and the nightlight 2' is lit at night, The advertisement contents of the advertiser 3 can be viewed through the viewing window 3 'of the carver 3, thereby enhancing the efficiency of advertisement.

However, in spite of this advantage, the conventional taxi crime prevention having the advertisement surface has the following problems.

Currently, the taxi industry, which has become a useful public transportation system, is experiencing increasing recession due to accelerated rise in LPG prices used as raw materials for automobiles, proliferation of agency driving market and surging demand for light cars.

For this reason, the recession in the taxi industry is a direct blow to the income of taxi drivers.

In the taxi industry, it is necessary to maximize the income of the advertisement income according to the advertisement service of the taxi. However, as mentioned above, the advertising service of the taxi currently proposed is the billboard 5 printed or printed, Is provided intrinsically in crime prevention and the like, there is a problem that cyclicity of advertisement is very low.

In other words, even if a plurality of advertisers offer an advertisement request, they can not provide the advertisement service by circulating the advertisements, resulting in a low cost for the advertisement income source and ultimately cause the taxi driver to not use it as a useful income source.

Korea Utility Public Utility Model 1989-0006964

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems of the prior art, and it is an object of the present invention to provide a taxi service system, And a manufacturer of the mobile taxi-based real-time advertisement system. In addition, through the public service supplementary service of the present invention, it is possible to receive public information such as emergency distress, emergency situation, and information of occurrence of missing child in real time, And the reliability of the related industry can be increased.

Technical Solution In order to accomplish the object of the present invention, there is provided a mobile taxi-based real-time advertisement system for providing an additional service of the present invention, which comprises a security-type display unit installed on a roof of a taxi, And the total travel time from the departure point to the destination, which is the place to be reached from the departure place, A mobile taxi-based local advertisement guidance request signal consisting of traveling time information for each administrative section divided by travel time for each administrative section required for each administrative section constituting the estimated travel route of the taxi, and taxi identification information for identifying the taxi, A real-time advertisement guidance terminal for a mobile taxi, ; The mobile taxi-based advertisement request signal transmitted in real time from the real-time advertisement information terminal for mobile taxi is connected to the real-time advertisement information terminal for mobile taxi through a mobile communication network. The advertisement contents for taxi, the number of advertisement contents for taxi being adjusted according to the estimated time required for traveling in each administrative area, And a mobile taxi based advertisement delivery center for transmitting taxi advertisement information for each administrative district to the real-time advertisement guidance terminal for mobile taxi.

The mobile taxi-based advertisement delivery center includes a DB unit. The DB unit includes an advertisement information list DB for each administrative district in which taxi advertisement contents including the playback time are classified and stored according to administrative districts; A code for identifying the taxi advertisement information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement guidance terminal for mobile taxi, and the taxi advertisement content included in the previously- Wherein the mobile taxi-based advertisement delivery center comprises a mobile taxi-based advertisement delivery center for storing a mobile taxi-based local advertisement transmitted from the real-time advertisement information terminal for mobile taxi, The taxi identification information, the administrative area address guidance information for each route estimated to be traveled, and the advertisement contents identification code among the information included in the guidance request signal are matched with the advertisement order reference list DB per mobile taxi, To be sent from the next turn of taxi advertisement contents Based on the travel time information of each administrative zone section among the information included in the mobile taxi-based zone advertisement request signal in a state of recognizing the identification code of the advertisement contents for taxi previously transmitted, The advertisement contents for taxi are extracted after the identification code of the taxi advertisement contents pertaining to the respective administrative districts in which the taxi advertisement contents are recognized, The taxi advertisement information for each administrative region is generated by extracting the taxi advertisement contents by the administrative region until the taxi advertisement information is reached, and then the taxi advertisement information is transferred to the real-time advertisement information terminal for mobile taxi.

Wherein the real-time advertisement information terminal for mobile taxi comprises: a security type display unit for outputting taxi advertisement contents belonging to an administrative district where a taxi runs; An information input unit for inputting a start point and a destination point; An information storage unit for storing map information classified by an administrative district, advertisement information for taxi by the administrative district, and the taxi identification information; A GPS module for generating taxi location information indicating a location of a taxi in operation in real time; A wireless communication unit for receiving taxi advertisement information for each administrative zone; The travel route in which the predicted travel route between the departure point and the destination is classified and displayed by the administrative area address based on the map information stored in the information storage unit and the taxi location information generated in the GPS module based on the source and destination inputted through the information input unit The navigation system generates the travel time information for each administrative section classified by the estimated travel time for each administrative section, which is estimated by the estimated route, and the total travel time from the departure point to the destination, An engine; And a navigation unit configured to receive the navigation information from the navigation engine and generate navigation information based on the navigation information, Based advertisement distribution center, and controlling the advertisement information to be output through the security-type display unit sequentially through the wireless communication unit, .

The advertisement operating engine refers to the taxi location information generated in real time in the GPS module and the travel time information of each administrative section, which is the expected travel time in the administrative area to which the taxi in operation belongs, , It is controlled so that the advertisement information for the taxi according to the administrative district belonging to the administrative area is repeatedly outputted.

The advertising operation engine refers to the taxi location information generated in real time in the GPS module and the travel time information of each administrative section, which is the estimated travel time in the administrative area to which the taxi in operation belongs, , It is controlled so that the taxi advertisement information per administrative zone belonging to the administrative area of the taxi currently traveling is outputted instead of the taxi advertisement information per administrative zone belonging to the previous administrative zone to be regenerated.

The mobile taxi-based real-time advertisement system of the present invention is a terminal operated by a corporation belonging to each administrative district, and uploads taxi advertisement contents made to be outputted and promoted in the taxi to the mobile taxi-based advertisement transmission center And a local advertisement provider side terminal.

The mobile taxi-based advertisement delivery center charges the cost of the advertisement promotion of the taxi advertisement contents to the local advertisement provider terminal.

Also, in the mobile taxi-based real-time advertisement system for providing additional services of the present invention, the emergency distress, the emergency situation, and the occurrence information of the lost child are stored in the information storage unit from the public institution using the interface of the wireless communication unit, And provides the service to the public.

In addition, the mobile taxi-based real-time advertisement system for providing additional services of the present invention uses a weight sensor inside a taxi and a control processor inside a taxi to provide a passenger wake up / And performs an additional service function of displaying the passengers' win and lose to the driver.

The present invention relates to a method and system for providing advertisement in the form of advertisements, such as festivals, special products, sightseeing spots, cultural properties, shops, and manufacturers belonging to the respective regions, It can be seen by the myriad of pedestrians around the taxi in the running, so it maximizes advertising effect to the local companies.

Further, according to the present invention, whenever a number of taxis pass through each administrative district according to a predicted route to be traveled, the taxi-based advertisement contents are requested to the mobile taxi-based advertisement delivery center in real time, When a number of taxis in the transmission center pass an administrative area, when the taxi advertisement contents are transmitted according to the region, the mobile taxi-based advertisement transmission center is overloaded. Therefore, according to the estimated route for the taxi to travel, Based on the predicted travel time, and extracts all of the reproduction time of the taxi advertisement contents reproduced for each administrative area, and collectively transmits the extracted reproduction time in batch file format at a time, thereby minimizing the system overload of the mobile taxi-based advertisement transmission center There is also.

In addition, the present invention refers to taxi location information generated in real time and travel time information of each administrative district section, which is a predicted travel time, in an administrative area to which a taxi in operation belongs, If the traffic congestion does not result in the departure from the area belonging to the specific administrative area, the taxi advertisement contents registered by the shop or the manufacturer belonging to the administrative area may be outputted To maximize the effectiveness of local advertising.

In addition, the present invention refers to taxi location information generated in real time and travel time information per administrative section, which is a predicted travel time, in an administrative area to which a taxi in operation is belonging, The efficiency of the local advertisement can be doubled by controlling the advertisement information for the taxi according to the administrative districts belonging to the administrative area of the taxi currently being driven instead of the advertising information for the taxi according to the administrative districts belonging to the administrative district.

In addition, the present invention can be applied to public interests such as emergency distress, emergency situations, and information on the occurrence of missing children, which are social problems, It is possible to increase the reliability of the taxi and related industries.

The mobile taxi-based real-time advertisement system for providing additional service of the present invention is provided with a weight detection sensor inside a taxi and a control processor in the advertisement operation engine to provide a taxi driver with a passenger wake- A signal is flashed on the display unit to display the passengers' getting up and down to the driver, thereby enhancing the safety of passengers.

1 is a perspective view showing a conventional taxi security system having an advertising surface,
FIG. 2 is a general configuration diagram showing a mobile taxi-based real-time advertisement system according to the present invention;
FIG. 3 is a block diagram illustrating a real-time advertisement guidance terminal for a mobile taxi among configurations of a mobile taxi-based real-time advertisement system of the present invention;
FIG. 4 is a block diagram illustrating a DB unit included in a taxi-based advertisement delivery center of a mobile taxi-based real-time advertisement system according to the present invention.
FIG. 5 is a detailed view of a sensor, an advertising operation engine, a navigation connection, and a blinking display process in a taxi among the configurations of a mobile taxi-based real-time advertisement system for explaining a passenger win / leave notification service function of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a configuration and an operation of an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

3 is a block diagram showing a real-time advertisement guidance terminal for mobile taxi among constituent parts of a mobile taxi-based real-time advertisement system according to the present invention. FIG. 2 is a block diagram showing a mobile- And FIG. 4 is a block diagram illustrating a DB unit provided in a taxi-based advertisement delivery center among the configurations of the mobile taxi-based real-time advertisement system of the present invention.

As shown in the figure, the mobile taxi-based real-time advertisement system for providing additional services of the present invention includes a real-time advertisement guidance terminal 100 for a mobile taxi, a mobile taxi-based advertisement transmission center 200, ).

First, the real-time advertisement guidance terminal 100 for a mobile taxi is a terminal mounted in the taxi 101. Each time the user travels through the area classified by the administrative district through the taxi 101 in motion, It is the absence of providing the maximized advertisement promotion effect to the local companies because the advertisement of special products, sightseeing places, cultural properties, shops and manufacturers is exposed in the form of advertisements, so that a large number of pedestrians can be seen around the taxi.

The function of the real-time advertisement guidance terminal 100 for mobile taxi will be described more specifically. The function of the real-time advertisement guidance terminal 100 for the mobile taxi, The advertisement information for taxi for each zone is outputted, the administrative address guidance information for each estimated travel route in which the expected travel route between the departure point and the destination is classified according to the administrative address, the total travel time from the departure place to the destination A mobile taxi-based local advertisement consisting of travel time information for each administrative section divided by travel time for each administrative section required for each administrative section constituting the expected travel route of the taxi 101 and taxi identification information for identifying the taxi Generates a request signal, and transmits the request signal.

The configuration of the real-time advertisement guidance terminal 100 for the mobile taxi to perform such a function includes a security type display unit 110, an information input unit 120, an information storage unit 130, a GPS module 140, 150, a navigation engine 160, and an advertisement operation engine 170. In addition, a control processor 180 is provided in the advertisement operation engine 170 to function as a circuit for processing signal processing and signal blinking display, and is disposed on one side of the advertisement operation engine 170, In the case of the wire, the wired cable 460 may include a passenger weight detection sensor 450 mounted inside the seat, a navigation engine 160 and an advertisement operation engine (not shown) 170, and a security type display unit 110 to transmit signals.

First, the security type display unit 110 is an output member for outputting taxi advertisement contents belonging to the administrative area where the taxi 101 travels, and can be provided on the roof of the taxi 101.

The information input unit 120 is configured to input a start address and a destination address for requesting that the taxi advertisement contents belonging to the area can be outputted each time the user goes through each area classified by the administrative area through the taxi 101 in operation And generates an input signal.

The information input unit 120 that performs these functions includes a key input member including a function key, a numeric key, and a direction key, a touch input member such as a touch screen and a touch pad, a voice input member such as a gesture input member or a microphone, May be used.

The information storage unit 130 stores map information classified into administrative regions required for generating driving time information for each administrative zone in the navigation engine 160 to be described later, Data for taxi advertisement information and taxi identification information for each administrative district, and a program for controlling the output of taxi advertisement contents belonging to the corresponding area each time the user passes through each area classified by the administrative district through the taxi 101 in operation Are stored.

The information storage unit 130 may include a RAM, a read only memory (ROM), a hard disk drive (HDD), a flash memory, a CD-ROM, a DVD, USB memory, a separate mass storage device, the Internet and cloud storage, or any combination thereof.

The GPS module 140 is a member that receives a signal from GPS satellites and generates taxi position information indicating the position of the taxi in operation in real time.

The wireless communication unit 150 is an interfacing member for receiving taxi advertisement information according to administrative districts through a mobile communication network from a mobile taxi based advertisement delivery center 200 to be described later. The mobile communication network includes a Global System for Mobile Communications (GSM) WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), Wibro (wireless Broadband), WiFi, and the like.

The navigation engine 160 refers to the map information stored in the information storage unit 130 and the taxi location information generated in the GPS module 140 based on the source and destination inputted through the information input unit 120, The estimated travel route between the destination and the destination is classified by the address of the administrative area, and the total travel time from the departure point to the destination is calculated by the administrative area constituting the expected route of the taxi 101 Is a member that generates running time information for each administrative section divided by time for each administrative section.

The advertisement operating engine 170 may operate in conjunction with the navigation engine 160 to provide guidance information on the driving route estimated by the navigation engine 160, traveling time information per administrative zone, Based advertisement announcement request signal composed of the stored taxi identification information and controls the generated advertisement signal to be transmitted to the mobile taxi based advertisement delivery center 200, Type display unit 110. The display unit 110 displays the advertisement information for a predetermined period of time,

In addition, in the mobile taxi-based real-time advertisement system for providing additional service of the present invention, when the braking of the taxi breaks down, or when the passenger is in an emergency or when the strength impersonating a passenger is threatened, And can provide a service for providing guidance.

To this end, the information input unit 120 is provided with a emergency button located on a handle or the like, so that a taxi driver transmits an emergency occurrence signal from the input of the emergency button to the advertisement operation engine via a wire / wireless interface, The control unit 170 recognizes the emergency occurrence information, and randomly extracts previously stored emergency occurrence information composed of letters, numbers, icons or a combination thereof in the information storage unit 130 and outputs the emergency occurrence information to the information storage unit 130 through the security type display unit 110 Control function.

In this case, the information storage unit 130 stores the emergency occurrence information and the taxi-related information (business telephone number, article telephone number, etc.) in advance, which are composed of letters, numbers, icons or a combination thereof. In addition, the method display unit 110 may change the color of the lamp or blink to inform the outside when a signal of emergency occurrence information is input.

For this purpose, a red flashing lamp may be additionally attached to the front and rear portions of the lighting type display unit 110 to inform the outside of its function.

The mobile taxi-based advertisement delivery center 200 is connected to the real-time advertisement information terminal 100 for mobile taxi service through a mobile communication network. The mobile taxi- And the taxi advertisement contents belonging to the respective administrative districts constituting the anticipated traveling route in which the taxi 101 is scheduled to move with reference to the transmitted mobile taxi based advertisement request signal, To the real-time advertisement guidance terminal (100) for mobile taxi, the advertisement information for each taxi according to the estimated time required for the taxi.

The mobile taxi-based advertisement delivery center 200 performing such functions requires a DB unit 210 to generate taxi advertisement information for each administrative district.

As described above, the DB unit 210 provided in the mobile taxi-based advertisement delivery center 200 includes an advertisement information list DB 211 for each administrative district in which taxi advertisement contents including the reproduction time are classified and stored according to administrative districts, It is possible to identify the taxi identification information among the information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement guidance terminal 100 for mobile taxi and the taxi advertisement contents included in the previously- And an advertisement order reference list DB 212 for each mobile taxi, in which the advertisement contents identification code, which is a code for the mobile taxis, is divided and stored for each administrative area.

Based on this, the mobile taxi-based advertisement delivery center 200 receives the taxi identification information of the information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement information terminal 100 for mobile taxi, The address guidance information and the advertisement contents identification code are matched with the above-mentioned order reference list DB 212 for each mobile taxi to be transferred from the next order of the taxi advertisement contents previously transmitted for each administrative region to be traveled, Recognizes the identification code of the advertisement contents for the taxi transmitted to the user.

Thereafter, the mobile taxi-based advertisement delivery center 200 refers to the traveling time information of each administrative district section among the information included in the mobile taxi-based local advertisement guidance request signal, The advertisement contents for taxi are extracted after the identification code of the taxi advertisement contents recognized for each administrative zone, and the cumulative calculation of the reproduction time of the taxi advertisement contents to be extracted reaches the travel time for each section of the administrative zone The advertisement contents for the taxi are generated by extracting the advertisement contents for the taxi according to the corresponding administrative area.

As described above, the mobile taxi-based advertisement delivery center 200 receives the taxi advertisement contents in the corresponding area in real time every time the taxi 101 that serves the advertisement system according to the present invention travels through the respective administrative regions according to the expected route to travel Based advertisement delivery center 200. In response to the request, each time a plurality of individual taxis 101 in the mobile taxi-based advertisement delivery center 200 passes through the administrative area, In order to prevent the mobile taxi-based advertisement delivery center 200 from being overloaded, a taxi-based advertisement that is played for each administrative zone based on the estimated travel time required for each administrative zone, The content playback time is calculated and extracted, and then all of the content files are simultaneously transferred in batch file format, Thereby minimizing the system overload of the ADC 200.

Then, the mobile taxi-based advertisement transmission center 200 controls the generated taxi advertisement information for each administrative region to be transmitted to the real-time advertisement information terminal 100 for mobile taxi, Each time the advertisement operating engine 170 passes through each area classified by the administrative district through the taxi 101 running, the advertisement of the unique festivals, special products, sightseeing spots, cultural properties, shops, To be exposed.

The advertisement operation engine 170 of the real-time advertisement guidance terminal 100 for mobile taxi can receive the taxi position information generated in real time in the GPS module 140 and the estimated travel time in the administrative area to which the taxi 101 in- By referring to the travel time information of each section, when the expected travel time is exceeded in the relevant administrative area, it is controlled so that the taxi advertisement information for each administrative section belonging to the administrative area is repeatedly output, If the user can not get out of the area, it can be displayed in a taxi-oriented advertisement contents registered by a shop or a manufacturer belonging to the administrative area, thereby maximizing the efficiency of the local advertisement.

In addition, the advertisement operating engine 170 of the real-time advertisement guidance terminal 100 for mobile taxi can calculate the taxi position information generated in real time in the GPS module 140 and the estimated travel time in the administrative area to which the taxi 101 in- It is possible to refer to the travel time information of each administrative district section and notify the taxi driver 101 of the current travel time of the taxi 101 to the corresponding administrative area of the taxi 101 The advertisement information for the taxi is outputted so that the efficiency of the local advertisement is doubled.

The local advertisement provider-side terminal 300 is a terminal operated by a company belonging to each administrative district. The local advertisement provider-side terminal 300 transmits taxi advertisement contents made to be output from the taxi 101 to the mobile taxi-based advertisement transmission center 200).

Accordingly, since the local advertisement provider enjoys an advertisement promotion effect, the mobile taxi-based advertisement delivery center 200 operates a separate billing server and the like to the local advertisement provider terminal 300 to advertise the advertisement contents for the taxi The cost of the service.

In addition, in the mobile taxi-based real-time advertisement system for providing additional service of the present invention, it is possible to provide an advertisement output according to a different traveling speed including stopping a taxi to save energy, a moving image, a still image, have.

To this end, in the information storage unit 130 of the real-time advertisement guidance terminal 100 for a mobile taxi, traveling speed section information for video advertisement output for which a taxi is designated to output a video advertisement in a low-speed traveling speed section, , A still image advertisement output for specifying only a still image advertisement composed of a number, a symbol figure, and a symbol or a combination thereof is stored in advance.

Accordingly, the navigation engine 160 of the real-time advertisement guidance terminal 100 for a mobile taxi uses the taxi position information transmitted from the GPS module 140 at predetermined intervals to calculate the taxi driving speed information indicating the traveling speed of the taxi in operation And transmits it to the advertisement operating engine 170 every predetermined period, the taxi driving speed information transmitted from the advertisement operating engine 170, the traveling speed section information for the video advertisement output stored in the information storage unit 130, Based on the driving speed information for the output, and outputs the designated video output request information for each speed section so as to output a moving image or a still image corresponding to the matching section information, To be transmitted to the transmission center 200.

Then, the mobile taxi-based advertisement delivery center 200 refers to the designated video output request information for each speed segment collected in the transmitted mobile taxi-based local advertisement guidance request signal, The advertisement contents or the still image taxi advertisement contents are selected and extracted to be transmitted to the real-time advertising information terminal 100 for the mobile taxi so that the advertisement corresponding to the speed of the taxi in the running is outputted.

As a result, the video advertisement is output so that the effect of the advertisement can be maximized when the stationary or low speed, that is, 30 Km / Hr or less, and the speed is somewhat increased in the medium speed range of 30 Km / Hr ~ 50 Km / Therefore, it is possible to maximize the advertisement effect by outputting the advertisement of the still image.

Also, the advertisement operating engine 170 matches the traveling speed information of the taxi to be transmitted, the traveling speed section information for video advertisement output stored in the information storage section 130, and the traveling speed section information for still image advertisement output and there is no matching section information Since the CRT display unit 110 is controlled so as not to output the advertisement image, the advertisement efficiency is halved in the case of high speed, so that the advertisement itself is not output in terms of energy saving.

In addition, in the case where there is no matching period information and the speed is higher than 80 Km / Hr, the security type display unit 110 may store the advertisement in a flexible manner instead of being not output The telephone number of the taxi or the telephone number of the business person can be maintained and displayed on the security type display unit 110 in a state of being stopped without moving. If you are displaying a number or a business phone number, you can print that number only in white. At this time, the white output is constituted by a white LED to display a telephone number.

As another embodiment of the present invention, as shown in FIG. 2, the mobile taxi-based real-time advertisement system for providing a public benefit additional service can receive emergency distress, an emergency situation, And a function of providing supplementary service information that can serve as a public interest aspect that can be disclosed to the public and information sharing can be added. More specifically, the emergency distress, the emergency situation and the child occurrence information are transmitted from the information collection center 10 corresponding to a public institution, a newspaper company or a broadcasting station via the advertisement transmission center 200 to the wireless communication unit 150 And stores it in the information storage unit 130. At this time, the information storage unit 130 may be stored using a separate mass storage device, a storage of the Internet, and a cloud. Thereafter, the information can be transmitted to the security-type display unit 110 by wire or wirelessly via the switch input of the taxi driver's information input unit 120 or the separate key input unit 400. At this time, the information can select any one of the information according to the taxi driver's choice, and performs an additional service function for providing the information to the public. In addition, the emergency distress, emergency situation and lost information stored in the information storage unit 130 can be updated in real time, and the updated real time information is stored in the information storage unit. If the taxi passenger sees the information and informs the taxi driver of the information, the driver transmits an emergency occurrence signal to the advertisement transmission center 200 and notifies the relevant agency (police station, public institution, newspaper company, broadcasting station) A real time advertisement system based on a mobile taxi for providing an additional service that further includes a public benefit additional service.

As another embodiment of the present invention, as shown in FIG. 5, a mobile taxi-based real-time advertisement system including a passenger win and deficit notification service, which is an additional service function, In order to prevent an accidental error, each passenger weight detection sensor 450 is configured in the inner seat of the taxi, and the weight detection sensor at this time may be a capacitive detection sensor or a resistance detection sensor. Thereafter, when the passenger ascends or descends, the signal of the weight change is sensed and the signal is transmitted to the ad operation engine 170 connected to the cable 460. At this time, the wire cable 460 is a sensor cable for signal transmission and can use an HD / SDI cable. In addition, the control processor 180 of the advertisement operating engine 170 can display a signal by processing the lamp signal on the display unit of the navigation engine 160 by blinking and display the signal on the security type display unit 110 And displaying the status of the passenger on the basis of the status of the passenger. The mobile taxi-based real-time advertisement system according to claim 1, further comprising:

10: Additional service information information collection center of broadcasting station, newspaper company, public institution
100: Real-time advertising guidance terminal for mobile taxi
110: security type display unit 120: information input unit
130: information storage unit 140: GPS module
150: wireless communication unit 160: navigation engine
170: Ad operation engine 180: Control processor
200: mobile taxi-based advertisement transmission center 210: DB section
211: Advertising information list DB by administrative district
212: List of ad order by mobile taxi DB
300: Local advertisement provider terminal

Claims (5)

In the information storage unit 130 of the real-time advertisement guidance terminal 100 for a mobile taxi, driving speed section information for a video advertisement output for which a taxi is output in a low-speed running speed section and a taxi, The moving speed section information for still image advertisement output designated to output only a still image advertisement composed of a symbol figure and a symbol or a combination thereof is stored,
The navigation engine 160 of the real-time advertisement information terminal 100 for mobile taxi uses the taxi position information transmitted from the GPS module 140 at predetermined intervals to calculate the taxi driving speed information indicating the traveling speed of the taxi in operation And transmits it to the advertisement operating engine 170 every predetermined period,
The moving speed information of the video advertisement output for the moving image advertisement and the traveling speed information for the still image advertisement output stored in the information storage unit 130 are matched with the traveling speed information for the still image advertisement output, Based video announcement request signal for each of the speed sections so that the still video can be output to the mobile taxi-based advertisement delivery center 200,
The advertisement operating engine 170 matches the traveling speed information of the taxi to be transmitted, the traveling speed section information for the video advertisement output stored in the information storage section 130, and the traveling speed section information for the still image advertisement output, The mobile taxi-based real-time advertisement system including the public benefit additional service in the mobile taxi-based real-time advertisement system controls the emergency display such as emergency distress, And providing additional service information that can act as a public interest aspect that can receive public information and share information by handling the emergency situation and information on occurrence of missing children in real time, Emergency distress, emergency situations and information on the occurrence of misplaced information in public institutions, newspapers, Further comprising using the information from the information collection center 10 via the advertisement transmission center 200 and using the wireless communication unit 150 and storing the information in the information storage unit 130, ) Is stored in a separate mass storage device or storage of the Internet and the cloud and then transmitted to a security type display unit 110 through a switch input, which is an information input unit 120 of a taxi driver or a separate key input unit 400, And providing the additional service function for providing the information to the public by selecting one of the information according to the choice of the taxi driver and providing the additional service function to the public Mobile taxi based real time advertising system. The method according to claim 1,
When an emergency occurrence signal is input through the information input unit 120 of the real-time advertisement information terminal 100 for mobile cab, the advertisement operation engine 170 displays characters, numbers, Icon, or a combination thereof, and information on the emergency distress, emergency situation, and child occurrence information stored in the information storage unit 130 can be updated in real time, and the updated real time information If the information is related to the information of the taxi passengers, the driver informs the taxi driver that the driver transmits an emergency occurrence situation signal to the advertisement transmission center 200, A newspaper company, and a broadcast station. The method according to claim 1, wherein the traveling speed information of the taxi is provided such that a video advertisement is output when the speed is lower than 30 Km / Hr, and a still image is displayed when the speed is between 30 Km / Hr and 50 Km / In the case of high speed of 80 Km / Hr or more, the efficiency of the advertisement is reduced. Therefore, the advertisement itself is not output in terms of energy saving, and the mobile taxi based real-time advertisement system can not recognize the passenger in the taxi Further comprising configuring a respective passenger weight detection sensor (450) in an inner seat of the cab to prevent an accidental fault of the driver, wherein the weight detection sensor further comprises a capacitive sensing sensor and a resistance sensing sensor Provided mobile taxi - based real - time advertising system. The method of claim 3,
When the passenger wakes up, the weight sensor senses a signal of weight change and transmits a signal to the advertisement operating engine 170 connected to the wired cable 460, and the wired cable 460 transmits a signal And the HD-SDI cable. The control processor 180, which is located inside the advertisement operating engine 170, transmits the signal to the display unit of the navigation engine 160, And a signal is transmitted to the security type display unit (110) so that the display is blinking, so that the driver can recognize whether the passenger has won or not Provided mobile taxi - based real - time advertising system. The method according to claim 1 or 3, wherein, in the case where there is no matching period information and at a high speed of 80 Km / Hr or more, the CRT display unit (110) The security type display unit 110 can continuously display the telephone number of the taxi or the telephone number of the company among the characters stored in the information storage unit 130 in a stationary state without moving , When the taxi displays the telephone number of the taxi or the telephone number of the business to increase the visibility effect that can be perceived from the outside person during the nighttime operation, the number uses white LEDs in white, The transmission of the flicker signal to recognize the wakeup and the fake is performed by using the Wi-Fi, which is a wireless router incorporated in the advertisement operating engine 170, Cab-based real-time mobile advertisement system for providing additional services further include transmitting a blinking signal to a type display portion 110.

Images