CN108924605A - The automatic identification and control method of personality contents and commercial advertisement - Google Patents
The automatic identification and control method of personality contents and commercial advertisement Download PDFInfo
- Publication number
- CN108924605A CN108924605A CN201810793792.0A CN201810793792A CN108924605A CN 108924605 A CN108924605 A CN 108924605A CN 201810793792 A CN201810793792 A CN 201810793792A CN 108924605 A CN108924605 A CN 108924605A
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- China
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- author
- content
- mobile client
- commercial advertisement
- car owner
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41422—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance located in transportation means, e.g. personal vehicle
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses the automatic identifications and control method of one of purposes of commercial detection and identification technology field personality contents and commercial advertisement, the personality contents oneself made or commercial advertisement are uploaded to background server by author's mobile client by author, the content that background server uploads author is audited, it is fed back by author's mobile client to author if not passing through, it is pushed if through audit to car owner's mobile client, car owner browses according to content of oneself demand to displaying, oneself content that is interested or needing is downloaded, and it shows on vehicle-mounted LED display screen.The present invention thoroughly separates the content that user oneself likes with commercial advertisement, improves user experience；By the restriction to commercial advertisement fixed condition, the accuracy of advertisement pushing is improved；Car owner by platform, realize oneself dazzle cruel, individual character while, and advertisement money-making can be accepted, improve the flow of platform itself and expanded business model.
Description
Technical field
The present invention relates to purposes of commercial detection and identification technology field, in particular to a kind of personality contents and business are wide
The automatic identification and control method of announcement.
Background technique
The large platform of domestic and international content distribution at present（Such as：Tencent, today's tops, Youku Tudou, storm video etc.）By
It is limited to business model, between content distribution and commercial advertisement, the precondition for being registered as VIP member of not spending in user
Under, entirely on the basis of content distribution, force push commercial advertisement.The content distribution of such mode, leads to user's body
It tests very bad, brings biggish puzzlement for user.
Likewise, some platforms for doing Ads on Vehicles distribution, are equally to take the method for forcing advertisement pushing, it will be in advertisement
Hold and force to be pushed on vehicle LED display terminal by backstage, the participation of user and right to choose are very restricted.
Drawbacks described above is worth solving.
Summary of the invention
In order to overcome the shortcomings of existing technology, the present invention provide the automatic identification of personality contents and commercial advertisement a kind of with
Control method, the user experience is improved, and user is allowed to possess bigger right to participate in and control.
Technical solution of the present invention is as described below：
A kind of automatic identification and control method of personality contents and commercial advertisement, which is characterized in that
The personality contents oneself made or commercial advertisement are uploaded to background server by author's mobile client by author；
The content that the background server uploads author is audited, if not pass through if by author's mobile client to
Author's feedback, pushes if through audit to car owner's mobile client；
Car owner browses according to content of oneself demand to displaying, oneself content that is interested or needing is downloaded,
And it shows on vehicle-mounted LED display screen.
According to the present invention of above scheme, which is characterized in that the SOC external storage of the vehicle-mounted LED display screen includes
The personality contents in flash personality contents area and flash commercial advertisement area, car owner's downloading are stored in flash personality contents area,
The commercial advertisement of car owner's downloading is stored in flash commercial advertisement area.
According to the present invention of above scheme, which is characterized in that two or more built in the vehicle-mounted LED display screen
External memory, the personality contents of car owner's downloading and commercial advertisement are stored in different external memories.
According to the present invention of above scheme, which is characterized in that specifically include following steps：
S1：Author makes corresponding personality contents or commercial advertisement by author's mobile client；
S2：Author's mobile client is connect by communication module with the server receiving module of the background server；
S3：The content that file path identification module inside the background server uploads author distinguishes, respectively will be a
Property content and commercial advertisement are stored in different submodules；
S4：The content that search program built in the background server uploads author is audited, and audit is by then pushing to
Car owner's mobile client, if auditing result is fed back to author's mobile client not if；
S5：Car owner browses the received content of car owner's mobile client, and car owner needs to download and store to described according to oneself
The different storage regions of vehicle-mounted LED display screen；
S6：Car owner plays out according to content of oneself demand to storage, and is shown on the vehicle-mounted LED display screen.
Further, in the step S1, author makes commercial advertisement, is arranged by author's mobile client
The playing condition of the commercial advertisement, while prepaying corresponding advertising expenditure.
Further, the playing condition includes play area range, broadcasting time, play time and reward valence
Lattice.
Further, after the vehicle-mounted LED display screen completes the broadcasting of commercial advertisement, the background server is from described
Author's mobile client collects advertising expenditure, and corresponding reward is sent to car owner's mobile client.
Further, the background server collects advertising expenditure to author's mobile client, and extraction section is flat
After platform expense, corresponding reward is sent to car owner's mobile client.
Further, in the step S1, author makes personality contents, is arranged by author's mobile client
The downloading remuneration of the personality contents；When car owner downloads the personality contents by car owner's mobile client, pass through the movement
Client pays corresponding expense to the background server, and the remuneration that author should collect is delivered to described by the background server
Author's mobile client.
Further, the background server receives the expense of car owner's payment, will be remaining after extraction platform intermediary fee
Expense is sent to author's mobile client.
Further, in the step S4, review process is specifically included：
S41：Political content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of political content feeds back to author's mobile client；
S42：Religion content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of Religion content feeds back to author's mobile client；
S43：Pornograph detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of Pornograph feeds back to author's mobile client；
S44：Violent content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of violent content feeds back to author's mobile client；
S45：The content uploaded to author carries out crime content detection, carries out being pushed to car owner's mobile client if passing through
The result for being related to crime content is fed back to author's mobile client if not passing through by end.
Further, it in the step S5, specifically includes：
S51：Car owner's mobile client connects the background server by outer net, and from background server downloading pair
The personality contents answered or commercial advertisement；
S52：Car owner's mobile client carries out the switching of wireless network by wifi automatic switching module, and is connected to described
The Intranet of vehicle-mounted LED display screen；
S53：The content that car owner's mobile client is downloaded is synchronized to the vehicle-mounted LED display screen by Intranet by car owner；
S54：File address preparation module in the vehicle-mounted LED display screen distinguishes the classification and corresponding storage ground of downloading content
Location；
S55：The vehicle-mounted LED display screen stores different files to different storage regions according to the classification of downloading content,
And unique address is set.
Further, it in the step S6, if display content is personality contents, is directly displayed at described vehicle-mounted
On LED display；
If showing, content is commercial advertisement, and the playing condition identification module in the vehicle-mounted LED display screen judges the broadcasting
Whether content meets the playing condition of author's setting, failure is played if not meeting, and failure result is fed back to the car owner
Mobile client directly displays on the vehicle-mounted LED display screen if meeting playing condition.
Further, if display content be commercial advertisement, vehicle-mounted LED display screen time as defined in author,
After broadcasting time as defined in completing in place, corresponding storage region deletes the commercial advertisement.
According to the present invention of above scheme, the beneficial effect is that：
1, the content that user oneself likes thoroughly is separated with commercial advertisement, if accept and give user completely certainly with browse advertisements
Oneself determines that the pressure without advertisement pushes, and improves user experience.
2, B2C, C2C and C2B mode are changed by the B2B form of commercial advertisement, and advertisement play region, number,
Time, price etc. are all had ready conditions limitation, the accurate dispensing of advertisement, are pushed, are obtained on the line compared to pure advertiser computer algorithm
Further improve.
3, the owner of vehicle-mounted LED display screen（Car owner）, in terms of dazzling cruel, Individuality expression, need by means of on platform
Content is realized, so be the consumer of platform；But in terms of commercial advertisement undertaking, car owner is the undertaking person of commercial advertisement, this
When be again platform beneficiary.So car owner is by platform, realize oneself dazzle cruel, individual character while, and advertisement can be accepted
It makes money.
4, need to download due to car owner and often update dazzle extremely, the content of individual character, necessarily lead to a batch specialize in individual character,
The contents producer of cruel content production is dazzled, after their works are downloaded, certain income will be obtained, and platform will be to full society
The contents producer of meeting is open, to make platform under the premise of providing income for it, also improves the stream of platform itself simultaneously
Measure and expanded business model.
Detailed description of the invention
Fig. 1 is overall flow figure of the invention.
Fig. 2 is detail flowchart of the invention.
Fig. 3 is the flow chart of retrieving in the present invention.
Fig. 4 is the flow chart of car owner's downloading and storing process in the present invention.
Specific embodiment
With reference to the accompanying drawing and the present invention is further described in embodiment：
As shown in Figure 1, the automatic identification and control method of a kind of personality contents and commercial advertisement, in automatic identification and control process
In：
The personality contents oneself made or commercial advertisement are uploaded to background server by author's mobile client by author；
The content that background server uploads author is audited, anti-to author by author's mobile client if not passing through
Feedback pushes if through audit to car owner's mobile client；
Car owner browses according to content of oneself demand to displaying, oneself content that is interested or needing is downloaded,
And it shows on vehicle-mounted LED display screen.
As shown in Fig. 2, specifically including following steps in personality contents and the automatic identification and control process of commercial advertisement：
1, author makes corresponding personality contents or commercial advertisement by author's mobile client, and wherein personality contents include view
Frequently, animation, text, picture, additional character form etc..
Car owner meets when showing personality contents and itself dazzles cruel, Individuality expression demand；Car owner is playing business
When advertisement, effect of the advertiser to advertising is met.The displaying time of personality contents and commercial advertisement does not surpass simultaneously
10 seconds are spent, has fully ensured that the traffic safety of back vehicle.
（1）Author makes commercial advertisement, the playing condition of the commercial advertisement is arranged by author's mobile client, simultaneously
Corresponding advertising expenditure is prepay, playing condition includes play area range, broadcasting time, play time and incentive price.
After vehicle-mounted LED display screen completes the broadcasting of commercial advertisement, background server collects advertisement from author's mobile client
Expense, and corresponding reward is sent to car owner's mobile client.Specifically, background server is collected to author's mobile client
Corresponding reward after extraction section platform expense, is sent to car owner's mobile client by advertising expenditure.
（2）Author makes personality contents, and the downloading remuneration of the personality contents is arranged by author's mobile client；Car owner
When downloading the personality contents by car owner's mobile client, corresponding expense is paid to background server by mobile client, after
The remuneration that author should collect is delivered to author's mobile client by platform server.Specifically, background server receives car owner's payment
Expense, remaining expense is sent to author's mobile client after extracting platform intermediary fee.
2, author's mobile client is connected by the server receiving module of communication module and background server, and author is mobile
The personality contents of production or commercial advertisement are uploaded to background server to client by mode by wireless communication.
3, the content that the file path identification module inside background server uploads author distinguishes, respectively by individual character
In content and the different submodules of commercial advertisement storage, all kinds of content submodules are independently separated, and commercial advertisement column is sub
Module is independent.
The content that author uploads is classified at background server, convenient for vehicle-mounted LED display screen in subsequent process into
The identification and storage of row content, while being convenient for the clearing of expense.
4, the content that the search program built in background server uploads author is audited, and audit is by then pushing to vehicle
Main mobile client, by the audit to content is uploaded, makes if auditing result is fed back to author's mobile client not if
It is positive to obtain promotional content, has the effect of positive energy.
As shown in figure 3, review process specifically includes：
（1）Political content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by the way that political affairs will be related to
The result for controlling content feeds back to author's mobile client；
（2）Religion content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by the way that ancestor will be related to
The result of religion content feeds back to author's mobile client；
（3）Pornograph detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by the way that color will be related to
The result of feelings content feeds back to author's mobile client；
（4）Violent content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not sudden and violent by that will be related to
The result of power content feeds back to author's mobile client；
（5）The content uploaded to author carries out crime content detection, carries out being pushed to car owner's mobile client if passing through, if not
By the way that the result for being related to crime content is then fed back to author's mobile client.
5, car owner browses the received content of car owner's mobile client, and car owner needs to download and store to vehicle-mounted according to oneself
The different storage regions of LED display.Unique address is arranged in different storage regions（The memory space of commercial advertisement is arranged
There is the control program of corresponding broadcasting time, to identify the playing condition from client（Such as：Regional scope, broadcasting time,
Play time, price etc.））, and interface connection corresponding with software respectively, one by one with all kinds of submodules in background server
Communication.
In one embodiment, the SOC external storage of vehicle-mounted LED display screen includes flash personality contents area and flash
Commercial advertisement area, the personality contents of car owner's downloading are stored in flash personality contents area, and the commercial advertisement of car owner's downloading is stored in
Flash commercial advertisement area.
In one embodiment, two or more external memories built in vehicle-mounted LED display screen, car owner's downloading
Personality contents and commercial advertisement are stored in different external memories.
In addition, the contents such as brand promotion, public service ads are embedded in the memory field of vehicle-mounted LED display screen, can not change.
By separating personality contents and the storage location of commercial advertisement, the personality contents oneself liked and business are wide
Announcement is stored separately, and the pressure push behavior to user in content distribution platform browsing content is avoided, in personality contents
Between commercial advertisement, there is a clearly line of demarcation, if the power to make decision for accepting commercial advertisement is held by user from hexamethylene, platform
Any intervention is not made.
As shown in figure 4, specific downloading, storing process include the following steps：
（1）Car owner's mobile client passes through outer net（The communication modes such as 4G, wifi）Background server is connected, and from background server
Download corresponding personality contents or commercial advertisement；
（2）Car owner's mobile client carries out the switching of wireless network by wifi automatic switching module, and it is aobvious to be connected to vehicle LED
The Intranet of display screen（wifi）, vehicle-mounted LED display screen only passes through Intranet and communicates with car owner's mobile client, increases car owner's operation
Independence, and reached effective control of vehicle-mounted LED display screen；
（3）The content that car owner's mobile client is downloaded is synchronized to vehicle-mounted LED display screen by Intranet by car owner；
（4）File address preparation module in vehicle-mounted LED display screen distinguishes the classification and corresponding storage address of downloading content；
（5）Vehicle-mounted LED display screen stores different files to different storage regions, and set according to the classification of downloading content
Set unique address.
In step（1）,（2）In, the network switching of car owner's mobile client, so that the control source of vehicle-mounted LED display screen
More single, the controllability of car owner is stronger.
6, car owner plays out according to content of oneself demand to storage, and is shown on vehicle-mounted LED display screen.
If showing, content is personality contents, is directly displayed on vehicle-mounted LED display screen；If showing, content is that business is wide
It accuses, then the playing condition identification module in vehicle-mounted LED display screen judges whether the broadcasting content meets the broadcasting of author's setting
Condition plays failure if not meeting, and failure result is fed back to car owner's mobile client, if meeting playing condition, directly
It connects and is shown on vehicle-mounted LED display screen.
If display content be commercial advertisement, vehicle-mounted LED display screen time as defined in author, in place complete as defined in
After broadcasting time, corresponding storage region deletes the commercial advertisement automatically, avoids the storage for occupying vehicle-mounted LED display screen
Space, and reduce the operating process that car owner is automatically deleted ad content, simplify operating procedure.
The present invention organically combines car owner, contents producer, advertisement putting person and all kinds of servers relevant to vehicle
Together, and a closed-loop system by vehicle-mounted LED display screen hardware water conservancy diversion is formed, improves the using effect of user, and can reach
To preferably advertising effect.
It should be understood that for those of ordinary skills, it can be modified or changed according to the above description,
And all these modifications and variations should all belong to the protection domain of appended claims of the present invention.
Illustrative description has been carried out to the invention patent above in conjunction with attached drawing, it is clear that the realization of the invention patent not by
The limitation of aforesaid way, if the method concept of the invention patent and the various improvement of technical solution progress are used, or without
It improves and the conception and technical scheme of the invention patent is directly applied into other occasions, be within the scope of the invention.
Claims (10)
1. the automatic identification and control method of a kind of personality contents and commercial advertisement, which is characterized in that
The personality contents oneself made or commercial advertisement are uploaded to background server by author's mobile client by author；
The content that the background server uploads author is audited, if not pass through if by author's mobile client to
Author's feedback, pushes if through audit to car owner's mobile client；
Car owner browses according to content of oneself demand to displaying, oneself content that is interested or needing is downloaded,
And it shows on vehicle-mounted LED display screen.
2. the automatic identification and control method of personality contents according to claim 1 and commercial advertisement, which is characterized in that tool
Body includes the following steps：
S1：Author makes corresponding personality contents or commercial advertisement by author's mobile client；
S2：Author's mobile client is connect by communication module with the server receiving module of the background server；
S3：The content that file path identification module inside the background server uploads author distinguishes, respectively will be a
Property content and commercial advertisement are stored in different submodules；
S4：The content that search program built in the background server uploads author is audited, and audit is by then pushing to
Car owner's mobile client, if auditing result is fed back to author's mobile client not if；
S5：Car owner browses the received content of car owner's mobile client, and car owner needs to download and store to described according to oneself
The different storage regions of vehicle-mounted LED display screen；
S6：Car owner plays out according to content of oneself demand to storage, and is shown on the vehicle-mounted LED display screen.
3. the automatic identification and control method of personality contents according to claim 2 and commercial advertisement, which is characterized in that
In the step S1, author makes commercial advertisement, and the broadcasting item of the commercial advertisement is arranged by author's mobile client
Part, while prepaying corresponding advertising expenditure.
4. the automatic identification and control method of personality contents according to claim 3 and commercial advertisement, which is characterized in that institute
Stating playing condition includes play area range, broadcasting time, play time and incentive price.
5. the automatic identification and control method of personality contents according to claim 3 and commercial advertisement, which is characterized in that institute
After stating the broadcasting that vehicle-mounted LED display screen completes commercial advertisement, the background server is collected extensively from author's mobile client
Announcement expense, and corresponding reward is sent to car owner's mobile client.
6. the automatic identification and control method of personality contents according to claim 5 and commercial advertisement, which is characterized in that institute
It states background server and collects advertising expenditure to author's mobile client, after extraction section platform expense, by corresponding reward
It is sent to car owner's mobile client.
7. the automatic identification and control method of personality contents according to claim 2 and commercial advertisement, which is characterized in that
In the step S1, author makes personality contents, and the downloading report of the personality contents is arranged by author's mobile client
Reward；When car owner downloads the personality contents by car owner's mobile client, taken by the mobile client to the backstage
Business device pays corresponding expense, and the remuneration that author should collect is delivered to author's mobile client by the background server.
8. the automatic identification and control method of personality contents according to claim 7 and commercial advertisement, which is characterized in that institute
The expense that background server receives car owner's payment is stated, remaining expense is sent to the author after extraction platform intermediary fee and is moved
Client.
9. the automatic identification and control method of personality contents according to claim 2 and commercial advertisement, which is characterized in that
In the step S4, review process is specifically included：
S41：Political content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of political content feeds back to author's mobile client；
S42：Religion content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of Religion content feeds back to author's mobile client；
S43：Pornograph detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of Pornograph feeds back to author's mobile client；
S44：Violent content detection is carried out to the content that author uploads, is carried out if passing through in next step, if not by that will be related to
The result of violent content feeds back to author's mobile client；
S45：The content uploaded to author carries out crime content detection, carries out being pushed to car owner's mobile client if passing through
The result for being related to crime content is fed back to author's mobile client if not passing through by end.
10. the automatic identification and control method of personality contents according to claim 2 and commercial advertisement, which is characterized in that
In the step S6, if display content is personality contents, it is directly displayed on the vehicle-mounted LED display screen；
If showing, content is commercial advertisement, and the playing condition identification module in the vehicle-mounted LED display screen judges the broadcasting
Whether content meets the playing condition of author's setting, failure is played if not meeting, and failure result is fed back to the car owner
Mobile client directly displays on the vehicle-mounted LED display screen if meeting playing condition.
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| CN108924605B (en) | 2021-06-22 |
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