KR20150093116A - Method For Creating Business and Sharing Business Information Through Joint Coupon issue - Google Patents
Method For Creating Business and Sharing Business Information Through Joint Coupon issue Download PDFInfo
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- KR20150093116A KR20150093116A KR1020150015905A KR20150015905A KR20150093116A KR 20150093116 A KR20150093116 A KR 20150093116A KR 1020150015905 A KR1020150015905 A KR 1020150015905A KR 20150015905 A KR20150015905 A KR 20150015905A KR 20150093116 A KR20150093116 A KR 20150093116A
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- South Korea
- Prior art keywords
- coupon
- sub
- information
- joint
- providing server
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
In the present invention, a plurality of sponsors participate in coupon issuance through support of purchase amount of a user and provide transaction information derived from the coupon use by a plurality of sponsors, thereby causing commerce through collaboration between sponsors, And how to create transactions and share transaction information by issuing joint coupons that will enable trading information to be provided to the market for a fee.
A method for creating a transaction and sharing transaction information through issuance of a joint coupon according to the present invention includes a first step of registering sub coupon information including grant information set by sponsors in a service providing server in a plurality of sponsor terminals, A second step of performing a joint coupon issue request from the terminal to the service providing server, a third step of generating a joint coupon composed of a plurality of sub coupons in the service providing server and providing the joint coupon to the user terminal, And a fourth step of providing merchandise transaction information to which the joint coupon is applied to a sub coupon issuing sponsor terminal constituting the joint coupon.
Description
In the present invention, a plurality of sponsors participate in coupon issuance through support of purchase amount of a user and provide transaction information derived from the coupon use by a plurality of sponsors, thereby causing commerce through collaboration between sponsors, And how to create transactions and share transaction information by issuing joint coupons that will enable trading information to be provided to the market for a fee.
Social network service (SNS) is spreading and developing, which can connect people's relationship electronically through the development of wire / wireless communication and share information, knowledge and experience in the network of connected people.
Recently, as the use of social network services such as Facebook and Twitter has become popular, the social commerce industry has greatly grown as a means of selling and promoting various services and products. Social Commerce is a type of electronic transaction that utilizes social media and online media. It is a sales method that provides services or goods at an extraordinary discount price when a certain number of users are gathered. People who want to buy goods are called social commerce because they use SNS mainly in the process of gathering joint users to make a discount.
The most common form of social commerce is a joint purchase type. When the minimum purchase quantity set for each product is achieved, the user can purchase the product at a price discounted at a predetermined discount rate within a limited period of time. Is offered in the form of a mobile coupon.
Such a social commerce establishes a contract between an article supplier and a social commerce company to provide coupons and advertisements related to the social commerce service. Generally, the contract content is subject to agreement between the parties, but the contract between the goods supplier and the social commerce company related to the social commerce service sets the conditions for establishing the social commerce service. For example, the condition of service establishment includes conditions such as recruitment conditions and discount rate.
Accordingly, the social commerce company advertises the advertisement or the conditions for the establishment of the service for a specific site or a specific provider.
In addition, the customers who are attracted to the advertisement from the social commerce company individually pay the social commerce company a predetermined fee and purchase and use the coupon. As a result of the purchase of the coupon, the transaction information about the user is transmitted to the social commerce company Are provided to the supplier.
On the other hand, in the social commerce and various electronic commerce services, a discount coupon is provided to compensate for the purchase of the commodity or to induce the purchase of the commodity through the advertisement. The user purchases the commodity by applying the coupon issued, Transaction information is provided to the supplier.
These social commerce and e-commerce service providers acquire transaction information for the user by purchasing coupons issued or applying coupons that are sold, and purchase and sales parties make mutual trade relations through such transaction information I try to go.
Recently, the demand for commerce, which is derived from the technology that enables social network services and the expansion of services, is also increasing. However, due to the fact that commercial information using such technology is personal information, other commodity suppliers and brands are legitimately There are restrictions on acquiring and using commercial transaction information. Due to these restrictions, transaction information is often illegally acquired and circulated.
In addition, the coupons so far have been used as pre - marketing tools to induce sellers to motivate consumers to buy. However, in the case of a user, even if there is an intention to purchase a specific commodity, the commodity is not issued for the commodity, the commodity can not be purchased if there is no coupon available at the online shopping mall, Can not be immediately met.
In addition, existing coupon issuance methods only issue coupons to attract customers, so coupon amounts and benefits are limited. Other vendors who try to attract customers also offer a variety of coupons, but these coupons are not used in the transaction as a combined value.
In addition, coupon service and related technology so far have been commerce tools for providing 'advance coupon' and 'motivation for purchasing after purchase'. These commerce technologies have disadvantages in that they can not provide the benefits of 'pre-purchase motive' and 'after-coupon service' for a specific commodity.
Many sellers provide consumers with coupons tailored to their product and transaction service characteristics. If each coupon is gathered and served to consumers, consumers will get more benefits than using only certain coupons, but present coupon service and provisioning technologies are less likely to provide such benefits to consumers. Accordingly, in order to provide consumers with more benefits than a single coupon, the present invention provides a coupon service and a technique for providing various benefits to subscribers in the form of a sub coupon in the form of a sponsor, do.
Here, providing more benefits to consumers means that the seller has a substantial economic burden for the consumers. Also, sellers will allow such burdens when they can get a price corresponding to their economic burden. To this end, services and techniques are needed to obtain corresponding consideration and equitable economic burden among sellers, and the present invention is to apply such corresponding consideration and equitable burden to commerce.
The present invention also provides a method for providing coupons to a sponsor for generating coupons for providing transaction information in which coupons generated using coupons generated in correspondence with the support cost burden participating in coupon creation to coupons, There is a technical purpose in providing a sharing method.
According to an aspect of the present invention, there is provided a method for providing subscriber information, the method comprising the steps of: registering sub-coupon information including subsidy information set by a sponsor in a service providing server in a plurality of sponsor terminals; A third step of generating a joint coupon composed of a plurality of sub coupons at the service providing server and providing the joint coupon to the user terminal; and a third step of providing a joint coupon And providing the applied merchandise transaction information to the sponsor terminal for issuing the sub coupon constituting the corresponding coupon coupon. The present invention provides a transaction creation method and a transaction information sharing method by issuing a coupon coupon.
In addition, in the first step, the sponsor terminal provides the product category information for the sub coupon use, the service providing server stores the sub coupon for each product category, and in the second step, The service providing server provides the user terminal with the sub coupon information registered in the product category corresponding to the purchased product information for issuing a joint coupon to the user terminal in the third step, And generating a joint coupon by using a sub coupon selected through a user terminal. A transaction creation method and a transaction information sharing method by issuing a joint coupon are provided.
In addition, in the first step, the sponsor terminal provides the product category information for the sub coupon use, the service providing server stores the sub coupon for each product category, and in the second step, In the third step, the service providing server searches for sub coupon information registered in the product category corresponding to the purchased product information for issuing the joint coupon, and transmits the coupon to the coupon provider by using the retrieved sub coupon And generating a transaction by issuing a joint coupon.
In addition, in the first step, the sub coupon includes at least one of cash, points, and cyber money information. A transaction creation and a transaction information sharing method through issuance of a coupon coupon are provided.
Also, in the first step, at least one sub coupon is made up of secondary sub coupons provided from a plurality of sponsor terminals, and a transaction creation and transaction information sharing method through issuance of a coupon coupon is provided.
Also, in the second step, the joint coupon issue request information provided from the user terminal to the service providing server includes at least one sub coupon information including a user support amount. Information sharing methods are provided.
In the fourth step, when the use of the joint coupon is completed in the service providing server, a step of refunding part of the purchase subsidy to the sponsor terminals whose transactions have not been completed among the sub coupon issuing sponsors through the merchandise sales sponsor terminal A transaction coupon issuing method and a transaction information sharing method are provided.
In the third step, the service providing server divides the joint coupon into a plurality of cells so as to correspond to the number of the sub coupons, inserts at least one of the product information or advertisement information supported by each sponsor in each cell And a joint coupon is generated by the joint coupon issuing method.
In the present invention, a plurality of sponsors who have issued sub coupons are provided with transaction information for users using the sub coupons, so that a large number of sponsors can easily provide transaction information that can be utilized as marketing data in exchange for a small amount of provision of a sub coupon .
The present invention uses a joint coupon generated by combining a plurality of sub coupons provided by a plurality of sponsors to purchase a commodity, so that it is possible to provide a value far greater than the value of a conventional single coupon. This, in turn, provides the effect of further activating the user's participation in coupon issuance.
The joint coupon provided by the present invention is created by combining sub coupons issued by a plurality of sponsors including a sales competitor. In other words, excessive advertising costs and promotional expenses derived from the competition are ultimately borne by consumers. However, the present invention has the effect of transferring the advertising cost and the promotion cost to the consumer's interest through the commercial transaction created by the joint coupon issued by the present invention, by forming a cooperative relationship that the sponsors of the rival relationship are the combination of the sub coupon.
1 is a system concept diagram to which a transaction creating method and a transaction information sharing method are applied by issuing a joint coupon according to the present invention.
FIG. 2 is a flowchart illustrating a transaction creation and transaction information sharing method by issuing a joint coupon according to a first embodiment of the present invention; FIG.
Figures 3 and 5 illustrate exemplary coupon design methods in accordance with the present invention;
Figure 4 is an illustration of a method of participating in a coupon issue according to the present invention.
6 is a flowchart illustrating a transaction creation and transaction information sharing method by issuing a joint coupon according to a second embodiment of the present invention.
Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.
In the present invention, the sub coupon described in the embodiments of the present invention is a coupon issued by a sponsor to a user in terms of marketing, and a joint coupon is a coupon generated by a plurality of sub coupons. The user uses a coupon coupon for commerce To purchase the product. Here, the joint coupon may be applied in various forms such as a form of presenting a discount amount applied when purchasing a specific commodity for a user's economic benefit, a form of a securities such as a gift coupon, or a rechargeable coupon for purchasing a commodity.
FIG. 1 is a conceptual diagram of a system to which a transaction creation and transaction information sharing method based on issuance of a joint coupon according to the present invention is applied.
1, a system to which a transaction creation and transaction information sharing method based on issuance of a joint coupon according to the present invention is applied includes a
Here, the
The user accesses the site provided by the
In addition, the user receives a joint coupon composed of a plurality of sub coupons from the
In addition, the user can directly perform the joint coupon design through the
Meanwhile, in FIG. 1, the plurality of sponsor terminals 20 are communication terminals used by sponsors, and provide sub coupon issuing information to the
In addition, the sub coupon issued by the sponsor terminal 20 includes subsidy information including cash, points, cyber money, and the like. Here, the sponsor sets the management cost including the advertisement cost or the transaction information purchase price as the support amount through the sub coupon. In particular, the points supported through the sub coupon are the user's accumulated points for the sponsor company, and the sponsor activates the accumulated points without using the point support through the sub coupon, The accumulated point problem can be solved. At this time, the sponsor provides the cash conversion condition corresponding to the point to the user, and provides the cash corresponding to the point to the customers according to the conversion condition when the sub coupon is used.
In addition, the sponsor terminal 20 may further include at least one of product information or advertisement information supported for purchase as sub coupon issue information.
In addition, the sponsor terminal 20 can set the use condition for the sub coupon issued by the sponsor terminal 20. [ That is, when the sponsor terminal 20 provides the sub coupon issuance information to the service providing server 20, the sponsor terminal 20 can set the sub coupon use target commodity category.
Meanwhile, in FIG. 1, the
The
In addition, the
That is, in the case of the conventional coupon, it is a competitive means for attracting a customer to secure a user of a company product or a company service. In the case of a conventional transaction service, transaction information is applied only to a service providing server , There was a disadvantage in that it could not be shared with other sellers or advertisers other than the trading partners in the competition or supplementary relationship.
However, the present invention provides a sub coupon which is a purchase subsidy to all sponsors who have participated in the issuance of a plurality of sub coupons used for commodity trading, Use and transaction information, so that the transaction information can be secured irrespective of the sale of the commodity. That is, the sponsor can basically acquire transaction information of consumers as the price of coupon issuance, manage such information as big data, and utilize it variously.
In addition, in the case of a sponsor who sold a product, a part of the purchase fund may be refunded to other sponsors participating in coupon issuance. As such, it is difficult to induce sub coupon participation by merely providing transaction information to the user without actually selling the product. Therefore, when sub coupon issuance fails to sell the actual product, As a part of the purchase subsidy is refunded, it is possible to enhance the effect of encouraging sponsors to issue sub-coupons.
In addition, although not shown in the figure, the
FIG. 2 is a flowchart illustrating a transaction creation method and transaction information sharing method by issuing a joint coupon according to a first embodiment of the present invention. FIG. 3 is a diagram illustrating an example of a coupon design method according to the present invention. FIG.
First, the
In addition, the sponsor can set the use condition for the sub coupon issued by the sponsor terminal 20 through the sponsor terminal 20. [ That is, the sponsor terminal 20 can set the sub-coupon issuance information as the sub coupon use condition and the product category.
As described above, when the
In addition, the user may provide the
Then, the
4, the
The
Thereafter, the user uses the issued joint coupon to purchase the commodity with the discount amount applied to the corresponding joint coupon. At this time, the merchandise retailer can be a sponsor, and the user can access the
In addition, the joint coupon is cash or has a cash function. The user can issue a plurality of joint coupons for purchasing one commodity, and purchase a desired commodity using a plurality of joint coupons.
Next, the
Also, in the present invention, as shown in FIGS. 5A and 5B, one sub coupon constituting the joint coupon may be composed of a secondary sub coupon provided to a plurality of sponsor terminals. This means that if the sub coupon constituting the joint coupon is exposed for the advertisement effect, if the sub-coupon of about 10 × 10 is exposed on the limited screen of the smartphone, the tablet PC and the monitor, the advertisement of the sponsor providing each sub coupon The effect is that the effect of the advertisement exposure is significantly lower than that of the 3 × 3 or 5 × 5 type joint coupon, the number of the first sub coupon constituting the joint coupon is limited to a certain number, A plurality of secondary sub coupons may be combined with each other. At this time, secondary sub-coupons can be intermediated through a main sponsor recruiting a secondary sponsor. Here, the main sponsor may be one of the sponsors who issue the secondary sub coupon. That is, in the present invention, the joint coupon performs the function of the platform between the consumer, the seller, and the advertiser, and has a function effect and a purpose different from those of the conventional coupon.
On the other hand, in the above embodiment, the sub coupon constituting the joint coupon is selected by the user through the
FIG. 6 is a flowchart illustrating a transaction creation and transaction information sharing method by issuing a joint coupon according to a second embodiment of the present invention.
First, the
As described above, when the
Then, the
Thereafter, the user uses the issued joint coupon to receive the discounted amount applied to the corresponding joint coupon and makes a purchase for the product, and the product purchase information to which the joint coupon is applied is provided to the
Next, the
That is, according to the embodiment, the sponsor issues a sub coupon supporting a certain amount of money for the purpose of acquiring transaction information of the user, and the user couples the sub coupon issued by the sponsors, And provides the transaction information to sub coupon issuing sponsors constituting the joint coupon.
Therefore, the user can purchase the desired article at low cost, and the sponsor can easily acquire the article transaction information.
It is needless to say that, in the present invention, the user may provide the profile information of the joint coupon to the service providing server, and the service providing server may generate the joint coupon by matching the sub coupon corresponding thereto. At this time, the joint coupon profile information provided from the user terminal to the service providing server may include the coupon amount and the number of sub coupons.
Although the present invention has been described in connection with the above-mentioned preferred embodiments, it is possible to make various modifications and variations without departing from the spirit and scope of the invention. Accordingly, the scope of the appended claims should include all such modifications and changes as fall within the scope of the present invention.
10: user terminal 20: sponsor terminal
30: Service providing server.
Claims (8)
A second step of performing a joint coupon issue request from the user terminal to a service providing server,
A third step of generating a joint coupon composed of a plurality of sub coupons at the service providing server and providing the joint coupon to the user terminal;
And a fourth step of providing the coupon information to the sponsor terminal of sub coupon issuing the coupon from the service providing server. The method of claim 1, Way.
In the first step, the sponsor terminal provides the product category information for the sub coupon use, the service providing server stores the sub coupon for each product category,
In the second step, the user terminal performs a joint coupon issue request including information on a product to be purchased,
In the third step, the service providing server provides the sub-coupon information registered in the product category corresponding to the purchased product information for issuance of the joint coupon to the user terminal to the user terminal, and the sub- And generating a joint coupon by using the joint coupon.
In the first step, the sponsor terminal provides the product category information for the sub coupon use, the service providing server stores the sub coupon for each product category,
In the second step, the user terminal performs a joint coupon issue request including information on a product to be purchased,
In the third step, the service providing server searches the sub coupon information registered in the product category corresponding to the purchased product information for issuing the joint coupon, and generates a joint coupon using the retrieved sub coupon. And how to share transaction information.
Wherein the sub coupon includes information on at least one of cash, points, and cyber money in the first step.
Wherein at least one sub coupon in the first step is composed of secondary sub coupons provided from a plurality of sponsor terminals.
Wherein the joint coupon issue request information provided from the user terminal to the service providing server includes at least one sub coupon information including a user assisted amount. Way.
In the fourth step, when the use of the joint coupon is completed in the service providing server, a step of refunding a part of the purchase support funds to the sponsor terminals whose transactions have not been completed among the sub coupon issuing sponsors through the merchandise sales sponsor terminal is further included And generating a transaction through coupon issuance.
In the third step, the service providing server divides the joint coupon into a plurality of cells so as to correspond to the number of the sub coupons, inserts at least one of the product information or advertisement information supported by each sponsor in each cell, And generating a transaction coupon by generating a coupon.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
PCT/KR2015/001140 WO2015119423A1 (en) | 2014-02-06 | 2015-02-04 | Method for creating transaction and sharing transaction information through issuing joint coupon |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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KR20140013430 | 2014-02-06 | ||
KR1020140013430 | 2014-02-06 |
Publications (1)
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KR20150093116A true KR20150093116A (en) | 2015-08-17 |
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KR1020150015905A KR20150093116A (en) | 2014-02-06 | 2015-02-02 | Method For Creating Business and Sharing Business Information Through Joint Coupon issue |
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KR (1) | KR20150093116A (en) |
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2015
- 2015-02-02 KR KR1020150015905A patent/KR20150093116A/en not_active Application Discontinuation
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