KR20150092786A - Billing method by on-line advertising time and advertisement system using the same - Google Patents

Abstract

An embodiment of the present invention relates to a billing method per on-line advertising time and an advertisement system using the same to charge per time for a corresponding advertisement by checking time that a user visiting a homepage of an advertiser stays on the homepage and movement information using a cost per time (CPT) billing method. According to the embodiment of the present invention, a billing method for the advertisement provided on a predetermined web page by the advertisement system, comprises: a) a step of judging whether the user stays on the homepage of the visiting advertiser by clicking the advertisement, provided on the web page, for an hour or not by a stay time judgment portion of the advertisement system; b) a step that a movement judgment portion of the advertisement system checks a movement of the user on the homepage of the advertiser per time; and c) a step that a billing performing portion of the advertisement system charges for the advertisement by comparing the time that the user stays on the homepage of the advertiser and the movement information with a preset billing standard per step.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a billing method,

One embodiment of the present invention relates to a billing method for an online advertisement time and an advertisement system using the same.

In recent years, as the use of the Internet becomes popular, users can acquire various information through the Internet search. That is, users can access various content related to news, knowledge, games, and community after accessing an Internet search site through a terminal such as a personal computer capable of accessing the Internet.

As the acquisition of information through Internet search becomes popular, a search advertisement (Search Advertisement) that provides an advertisement related to a search clue (for example, a search keyword, a search category, etc.) input from a user via a search site is recently activated have. Here, when a user performs a search using a search engine by using a specific search clue, the search advertisement may include a web page address of an advertiser, an advertisement message (in many cases, an advertisement of an advertiser A web link for supporting connection to a web page, etc.), advertisement information such as an advertisement image, and the like. According to the search advertisement, since the advertisement is provided unconditionally to the unspecified majority, the advertisement is provided only to the user who has performed the search using the search clue associated with the specific advertisement, and thus the possibility of using the product or service provided by the advertiser is relatively The popularity of search advertising has attracted a great deal of attention recently due to the fact that targeted advertisements are only offered to high-potential customers.

On the other hand, advertisers paying for search ads are mainly interested in whether they can effectively experience their advertisement within the limited advertising budget. Therefore, according to the needs of such advertisers, Several methods have been developed to impose.

As a specific charging method, there are a CPM (Cost Per Millennium) method for calculating the advertisement cost according to the number of times the advertisement is exposed to the user, a CPA (Cost Per Action) method for calculating the advertisement cost according to the user's action result, , A link of an advertiser's web page, etc.), and a cost per click (CPC) method for calculating the advertisement cost according to the number of clicks.

Meanwhile, the sales of the search advertisement is generally performed through auction between a plurality of advertisers and the advertisement providers. In the auction of the search advertisement, the above-mentioned CPM method, CPA method, CPC method and the like can be utilized. For example, when a bid price is determined according to the CPC method, an advertiser can determine a bid with respect to an advertisement cost to be paid per click, which occurs with respect to a search advertisement.

According to the above-mentioned conventional billing and auction method, there is a reasonable point that the advertisement fee is charged according to the degree of occurrence of the billing basis (advertisement exposure, advertisement information click, etc.), while the number of the exposure of the search advertisement or its corresponding The number of clicks on the advertisement information directly affects the billing amount for the search advertisement.

For example, in some cases, invalid impressions or invalid clicks that do not generate substantial advertising effectiveness for a particular search ad are often unusual. Even in this case, invalid impressions or invalid clicks are reflected in the billing amount without any filtering, There is a problem that the advertisement cost to be paid by the user is excessively increased. In fact, in the search advertising industry, there are frequent occurrences of exploiting the above problems to cause the search ad of the competitor to be meaninglessly exposed several times or to cause the advertisement information of the competitor's search ad to be meaninglessly clicked several times. Advertisers' economic losses due to invalid impressions or invalid clicks are increasing day by day. If an advertiser's economic loss due to invalid impressions or invalid clicks continues, the advertiser's trust in the advertiser may be damaged, and as a result, the search advertisement market may become ineffective.

Published patent publication No. 10-2012-0019102 'Online advertising billing system, method and computer readable recording medium' Registered Patent Publication No. 10-1035781 " Method and system for controlling advertisement exposure amount "

In an embodiment of the present invention, a user visiting a home page of an advertiser using a CPT (Cost Per Time) charging method checks the time and motion information on the home page, Time billing method and an advertisement system using the same.

According to an embodiment of the present invention, there is provided a method for charging an advertisement provided on a predetermined web page by an advertisement system, the method comprising the steps of: a) Determining whether to stay on the home page of the visited advertiser for a first time by clicking an advertisement provided in the web page; b) checking the user's temporal movement on the advertiser's home page by the motion determination unit of the advertisement system; And c) performing an accounting for the advertisement by comparing the time and the movement information of the user staying on the advertiser's home page with a preset stepwise charging reference.

The first time is 15 seconds to 20 seconds, and in the step c), the billing execution unit of the advertisement system does not charge the advertisement when the user stays on the advertiser's home page for less than the first time Do not.

In the step b), the motion determiner of the advertisement system checks the motion of the user on the home page of the advertiser at a second time period, and when the motion of the user is not checked during the third time, The billing execution unit of the advertisement system stops billing for the advertisement, the second time may be 5 seconds to 10 seconds, and the third time may be 20 seconds to 50 seconds.

The pre-established stepwise billing criteria may include billing criteria for each category of advertisements and time-based billing criteria.

In addition, according to another embodiment of the present invention, the advertisement system using the online billing method according to the present invention is characterized in that the advertisement system provided in the web page is a web site, part; A motion determiner for checking the user's motion over time on the advertiser's home page; A billing unit for performing billing on the advertisement by comparing the time and the movement information of the user staying on the advertiser's home page with a preset billing criterion; A storage unit for storing a reference time for the user to stay on the advertiser's home page, a time period for checking movement, information about the preset charging reference, and a billing program for each advertisement time; And a controller for controlling the operation of each component by executing the billing program for each advertisement time to perform billing for the advertisement in a time-based manner.

The online billing method according to an embodiment of the present invention and the advertisement system using the method can check the time and motion information of the user who visited the advertiser's home page on the home page by using the CPT (Cost Per Time) charging method , It is possible to prevent the user from charging for invalid clicks on the advertisement, thereby effectively reducing the advertising cost and improving the advertisement efficiency in a reasonable manner.

1 is a diagram showing a schematic configuration of an overall system for performing online billing according to an embodiment of the present invention.
2 is a block diagram schematically illustrating an advertisement system using an online advertisement time accounting method according to an embodiment of the present invention.
3 is a flowchart illustrating an online billing method according to another embodiment of the present invention.
4 is a diagram illustrating a state in which a user clicks an advertiser's advertisement on a web page according to an online advertisement billing method according to another embodiment of the present invention.
FIG. 5 is a diagram illustrating pre-set billing criteria for each online billing method according to another embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

In this specification, when the user performs a search using a search engine with a specific search clue (for example, a search keyword, a search category), an advertisement is displayed in a specific location on the search result page, The advertisement referred to in the present specification refers to an advertisement technique that allows the advertisement information such as a line advertisement message and an image advertisement to be displayed. Keyword advertisements that allow an advertisement related to the search keyword to be displayed along with a search result are also encompassed.

In addition, in this specification, charge refers collectively to a series of processes for imposing an expense on an advertiser in return for placing an advertisement for an advertiser, and in particular, The CPT method is used to calculate the advertising cost based on the amount of time that is spent.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in which those skilled in the art can readily implement the present invention.

1 is a diagram showing a schematic configuration of an overall system for performing online billing according to an embodiment of the present invention.

1, an overall system according to an exemplary embodiment of the present invention includes a communication network 10, an advertisement system 20, an advertiser server (or an advertiser terminal) 30, a user terminal 40, and a web server 50 ). ≪ / RTI >

First, the communication network 10 according to an embodiment of the present invention may be configured without regard to its communication mode such as wired and wireless, and may be a LAN (Local Area Network), a Metropolitan Area Network (MAN) , A wide area network (WAN), and the like. Preferably, the communication network 10 in the present invention may be a known World Wide Web (WWW).

The advertisement system 20 allows the advertiser to establish a link advertisement such as a content type, an image pop or a puzzle pop on a predetermined web page, and transmits the link advertisement to the user terminal 40 in response to the advertisement click request received from the user terminal 40 According to the present invention, the advertisement system 20, when the user who visited the advertiser's home page clicks the advertisement of the advertiser on a predetermined web page, And may be a system for performing billing for the advertisement by referring to the time and the movement information of the user.

The advertiser server 30 may include a digital device including a function of enabling an advertiser to access the advertisement system 20 and then communicate with the advertiser server 30. [ Such a digital device may be an industrial server or a personal computer. Examples of the personal computer include a desktop computer, a notebook computer, a workstation, a PDA, a web pad, a smart phone, and the like. In addition to the above examples, any digital device having memory means and equipped with a microprocessor and capable of computing can be adopted as a digital device constituting the advertiser server 30 according to the present invention. In the present invention, the advertiser server 30 may be a homepage operating server operated by an advertiser to provide goods or services.

The user terminal 40 is a digital device including a function for allowing a user to access the advertisement system 20 and then communicating with the user terminal 40. The user terminal 40 may be a digital device such as a desktop computer, a notebook computer, a workstation, a PDA, Any number of digital devices equipped with a microprocessor and computing ability can be employed as the user terminal 40 according to the present invention. In addition, the user terminal 40 may further include a web browser (not shown) program for receiving contents.

The web server 50 performs communication with the advertisement system 20 and / or the user terminal 40. The web server 50 includes a web content search engine (not shown), stores the search keyword entered by the user, searches the content corresponding to the search keyword, and provides the search result to the user . For example, the web server 50 may be an operating server of an Internet search portal site. The content provided as the search result may be various information related to news, knowledge, game, community, and the like. Of course, if necessary, the web content search engine may be included in a computing device other than the web server 50 or a recording medium.

Although FIG. 1 illustrates that the advertisement system 20 and the web server 50 are configured separately, when a search service and an advertisement service for content are provided together according to the needs of a person skilled in the art implementing the present invention The advertisement system 20 may be included in the web server 50 that provides the search service.

2 is a block diagram schematically illustrating an advertisement system using an online advertisement time accounting method according to an embodiment of the present invention.

2, an advertisement system 20 using an online advertisement time accounting method according to an embodiment of the present invention includes a communication unit 210, a residence time determination unit 220, a motion determination unit 230, (240), a storage unit (250), and a control unit (260).

The communication unit 210 is connected to an external terminal device through a communication network for data exchange with an external terminal device (i.e., the advertiser server, the user terminal, and the web server in Fig. 1). The communication unit 210 may be configured without regard to its communication mode such as wired and wireless, and may be configured with various communication networks such as a local area network (LAN), a metropolitan area communication network (MAN), and a wide area network (WAN). Preferably, the communication unit 210 in the present invention can use a known world wide web (WWW) communication network.

The residence time determination unit 220 determines the time for the user to stay on the home page of the advertiser who visited the advertisement by clicking the advertisement provided on the predetermined web page. After the user accesses a predetermined blog or web page, the residence time determiner 220 clicks the advertisement image such as the content linked to the advertiser's home page, the image pop or the puzzle pop, Judge the time. More specifically, the residence time determination unit 220 determines whether or not the user is staying for a first time after the user enters the home page of the advertiser, and then, when the user stays at the first time or longer, Unit 240 so as to perform billing. At this time, the residence time determination unit 220 may transmit a determination result to the billing unit 240 when the user stays below the first time on the advertiser's home page, so as not to charge the advertisement. The first time may be between 15 seconds and 20 seconds. When the residence time of the user is 15 seconds or less, it may be difficult to grasp the contents of the advertisement provided by the advertiser's home page according to the specifications of the user's connection means to the home page (i.e., the PC device or the mobile terminal) If it exceeds 20 seconds, it is sufficient time to grasp the contents of the advertisement, so that it may be the appropriate time for the billing execution unit 240 to perform billing.

The motion determiner 230 checks the user's motion over time on the advertiser's home page. That is, the movement determining unit 230 determines whether the user who visited the advertiser's home page is viewing the advertisement provided by the home page using the keyboard, mouse, or touch means on the home page after staying for the first time The home page is checked for movement. More specifically, the motion determiner 230 checks the motion of the user on the advertiser's home page every second time period. If the motion of the user is not checked during the third time, the advertisement system 20 To stop the billing for the advertisement. Here, the second time may be 5 seconds to 10 seconds, and the third time may be 20 seconds to 50 seconds. The second time and the third time may be changed according to the advertisement format or purpose of the designer or the advertiser.

The billing unit 240 performs billing for the advertisement by comparing the time and the movement information of the user staying on the advertiser's home page with a preset billing criterion. That is, the billing execution unit 240 notifies the advertiser of the advertisement on the basis of the residence time information of the user judged by the residence time judging unit 220 and the motion information of the user checked by the motion judging unit 230 And performs accounting for the user.

For example, as shown in the billing reference chart shown in FIG. 5, the billing performance unit 240 charges an advertiser according to billing criteria for each category of advertisement and billing criteria for each time step. The above-mentioned category-based billing standards are based on the following criteria: women / beauty, diet, health / hospital, childcare / hygiene, legal services, finance / insurance, shopping mall, wedding, travel / leisure, education / And are set to different billing criteria for each category such as home appliances / furniture, job / job search, real estate, automobile, food / beverage, computer / IT, institution / However, the present invention does not limit the kind of the charging reference by category. In addition, the billing standard for each time step is 1 (0 to 15 seconds), 2 (16 to 180 seconds), 3 (181 to 420 seconds), 4 (421 to 780 seconds) Sec), and 6th step (1201 to time cut), and is set to be charged for each residence time zone. However, the present invention does not limit the types of billing criteria by time step.

In addition, when the advertiser's home page is visited to a mobile terminal such as a smart phone, a predetermined discount rate may be set to be applied in the billing criterion of FIG.

The storage unit 250 stores a reference time for the user to stay on the advertiser's home page, a time period for checking the movement, information on a predetermined charging reference, and a billing program for each advertisement time. The storage unit 250 may be a RAM, a ROM, an EEPROM (Electrically Erasable and Programmable Read Only Memory), an SDRAM (Synchronous Dynamic Random Access Memory), or an HDD. However, the type of the storage unit 250 is not limited in the present invention.

The control unit 260 controls each component (that is, the residence time determination unit 220, the motion determination unit 230, the billing unit 240, and the storage unit 250) And performs the billing for the advertisement by time.

Meanwhile, the advertisement system 20 can be designed so that each component is housed inside a case adjusted with a polypropylene resin composition in order to protect the components from the external environment. Such a polypropylene resin composition is a composition having excellent whitening resistance and impact resistance. The polypropylene resin composition comprises 75 to 95% by weight of an ethylene-propylene-alphaolefin random copolymer and 5 to 25% by weight of an ethylene-propylene block copolymer having an ethylene content of 20 to 50% %, And the intrinsic viscosity ratio of the ethylene-propylene-alpha olefin random copolymer to the above-mentioned ethylene-propylene block copolymer may be 0.3 to 1.

More specifically, the polypropylene random block copolymer is preferably composed of 75 to 95% by weight of the ethylene-propylene-alphaolefin random copolymer and 5 to 25% by weight of the ethylene-propylene block copolymer, When the olefin random copolymer is less than 75% by weight, the stiffness is deteriorated. When the olefin random copolymer is more than 95% by weight, the impact resistance is decreased. When the olefin random copolymer is less than 5% by weight, The rigidity is lowered.

In the polypropylene random block copolymer, the intrinsic viscosity ratio of the ethylene-propylene-alpha olefin random copolymer to the ethylene-propylene block copolymer is preferably 0.3 to 1. When the ratio is less than 0.3, the molecular weight of the ethylene-propylene block copolymer Is relatively low than the random copolymer of ethylene-propylene-alpha olefin, which makes it difficult to absorb the impact. When the content exceeds 1, the size of the dispersed phase of the ethylene-propylene block copolymer increases and the whitening resistance may be lowered.

Wherein the ethylene-propylene-alpha olefin random copolymer comprises 0.5 to 7% by weight of ethylene and 1 to 15% by weight of an alpha-olefin having 4 to 5 carbon atoms and improves mechanical stiffness and heat resistance of the polypropylene resin composition, As shown in Fig. The ethylene content is preferably from 0.5 to 5% by weight, more preferably from 1 to 3% by weight. When the content of ethylene is less than 0.5% by weight, the whitening resistance is deteriorated. When the content is more than 7% by weight, .

The alpha olefin means any alpha olefin except ethylene and propylene, preferably butene. In addition, when the number of carbon atoms is less than 4 or more than 5, the reactivity of the alpha olefin with the comonomer is low during the production of the random copolymer, making it difficult to produce the copolymer. Also, it contains 1 to 15% by weight, preferably 1 to 10% by weight, and more preferably 3 to 9% by weight of the alpha olefin. If the amount of the alpha-olefin is less than 1% by weight, the crystallinity becomes higher than necessary and the transparency is lowered. When the amount of the alpha-olefin is more than 15% by weight, the crystallinity and rigidity are lowered and the heat resistance is significantly lowered.

The ethylene-propylene block copolymer contains 20 to 50% by weight of ethylene and imparts impact resistance to the polypropylene resin composition and allows fine dispersion of the polypropylene resin composition to impart both whitening resistance and transparency. The ethylene content may be preferably 20 to 40% by weight, and if it is less than 20% by weight, impact resistance is deteriorated. If it exceeds 50% by weight, impact resistance and whitening resistance may be deteriorated.

FIG. 3 is a flowchart illustrating an online billing method according to another embodiment of the present invention. FIG. 4 is a flowchart illustrating an online billing method according to another embodiment of the present invention when a user clicks an advertisement of an advertiser on a web page FIG. 5 is a diagram illustrating a predetermined billing step by step in the online billing method according to another embodiment of the present invention. Referring to FIG.

Referring to FIG. 3, the online billing method according to another embodiment of the present invention is a method of performing billing for an advertisement provided to a predetermined web page by the advertisement system 20, S10, a time-based motion check step S20, and a billing step S30.

The residence time determination step S10 is a step in which the residence time determination unit 220 of the advertisement system 20 determines whether or not the residence time for the first time on the home page of the advertiser visiting (S1) Or not. Here, the first time may be 15 seconds to 20 seconds. If the residence time of the user is 15 seconds or less, it is difficult to grasp the contents of the advertisement provided by the advertiser's home page according to the specification of the user's connection means to the home page (i.e., the PC device or the mobile terminal) If it exceeds, it may be a reasonable time to carry out billing in sufficient time to grasp the contents of the advertisement.

In addition, the residence time determination step (S10) further includes a step (S15) of notifying the charging unit 240 not to charge the advertisement when the user stays in the home page of the advertiser for less than the first time can do. As described above, according to the present invention, when the residence time of the user is equal to or shorter than the first time as a result of the determination in the residence time determination step (S10), the user is regarded as having left the corresponding homepage, It is possible to block invalid clicks as a source of concern.

The time-based motion checking step S20 is a step in which the motion determiner 230 of the advertisement system 20 checks the user's motion over time on the advertiser's home page. In the time-based motion checking step S20, the motion determining unit 230 of the advertisement system 20 checks the motion of the user on the home page of the advertiser every second time period. If the motion of the user is not checked during the third time The billing execution unit 240 of the advertisement system 20 may stop billing for the advertisement in the billing step. Here, the second time may be 5 seconds to 10 seconds, and the third time may be 20 seconds to 50 seconds.

For example, in the time-based motion check step S20, a user clicks a corresponding advertisement of an advertiser provided in a web page, and then, while visiting the advertiser's home page, catches a user's movement at random once every 10 seconds . That is, the time-based motion checking step S20 catches the motion at a random timing every 10 seconds from the moment when the generated advertiser home page is displayed. In this case, the time-based motion checking step (S20) may further include a step (S25) of notifying the charging unit to stop the charging time when the user's motion is not caught for 20 to 50 seconds in the home page.

In the billing step S30, the billing unit 240 of the advertisement system 20 compares the time and the movement information of the user staying on the advertiser's home page with a preset billing criterion to perform billing for the advertisement . Here, the preset billing criteria may include a billing criterion for each category of advertisement and a billing criterion for each time category. That is, the billing step S30 divides the staying time of the user into the home page or the web site of the advertiser into six steps as shown in FIG. 5 so that the billing amount increases as the staying time becomes longer. Accordingly, in the present invention, it is possible to provide a reasonable advertisement process to the advertiser by using the billing method according to the residence time according to the preset billing standard.

According to the billing method for an online advertisement time according to an embodiment of the present invention and the advertisement system 20 using the method, the user who visited the advertiser's home page using the CPT (Cost Per Time) By checking the staying time and the motion information, it is possible to prevent the billing of the invalid clicks of the user for the advertisement, thereby effectively reducing the advertising cost, and at the same time, improve the advertising efficiency in a rational manner.

The present invention is not limited to the above-described embodiments, but may be embodied in the following claims. The present invention is not limited to the above-described embodiments, It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

10: communication network 20: advertising system
30: Advertiser server 40; User terminal
50: Web server 210:
220: residence time determination unit 230: motion determination unit
240: a billing performing unit 250:
260:

Claims (5)

A method of performing billing for an advertisement provided to a predetermined web page by an advertisement system (20)
a step S10 of determining whether the user resides on the home page of the visited advertiser for a first time by clicking the advertisement provided by the web page by the residence time determination unit 220 of the advertisement system 20, ;
b) checking (S20) the user's time-based movement on the advertiser's home page, wherein the motion determining unit (230) of the advertisement system (20) checks; And
c) performing a billing for the advertisement by comparing the time and movement information of the user staying on the advertiser's home page with the preset billing criteria of the billing execution unit 240 of the advertisement system 20 The method according to claim 1, The method according to claim 1,
Wherein the first time is between 15 seconds and 20 seconds,
In step c), the billing execution unit 240 of the advertisement system 20 does not perform billing for the advertisement when the user stays on the advertiser's home page for the first time or less Features an online advertising hourly billing method. The method according to claim 1,
In step b), the motion determiner 230 of the advertisement system 20 checks the user's movement on the advertiser's home page at a second time interval,
If the motion of the user is not checked during the third time,
In step c), the billing unit 240 of the advertisement system 20 stops billing for the advertisement,
Wherein the second time is 5 seconds to 10 seconds, and the third time is 20 seconds to 50 seconds. The method according to claim 1,
Wherein the pre-set billing criteria for each step includes a billing criterion for each category of advertisement and a billing criterion for each step of time. An advertisement system (20) using the online advertisement hourly charging method according to any one of claims 1 to 4,
A residence time determination unit (220) for determining a time for the user to stay on a home page of an advertiser who visited by clicking an advertisement provided on a predetermined web page;
A motion determiner 230 for checking the user's motion over time on the advertiser's home page;
A billing unit 240 for performing billing for the advertisement by comparing the time and the movement information of the user staying on the advertiser's home page with a preset billing criterion;
A storage unit 250 for storing a reference time for the user to stay on the advertiser's home page, a time period for checking movement, information on the preset charging reference, and a billing program for each advertisement time. And
And a control unit (260) for controlling the operation of each component by executing the billing program for each advertisement time to perform billing for the advertisement for each hour.

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