KR20100033323A

KR20100033323A - Realtime marketing system on web site

Info

Publication number: KR20100033323A
Application number: KR1020080097942A
Authority: KR
Inventors: 이성진
Original assignee: 이성진
Priority date: 2008-10-07
Filing date: 2008-10-07
Publication date: 2010-03-29

Abstract

PURPOSE: A real time marketing system is provided to store huge visitor information in a sharing object of a visitor terminal and to fetch the information when accessing without command confirmation from the visitor terminal to a marketing server to eliminate the access between a database and a server, thereby improving service functions. CONSTITUTION: A marketing system comprises a marketing server(20). The marketing server stores an inherent number and visiting history of a visitor to a cookie(12) and sharing object(11) of a visitor terminal. The marketing server processes TCP socket connections between a flash agent and a server, HTTP requests, and TCP requests. The marketing server performs real time message transfer, web page transfer, and web screen sharing through a server module which collects visitor information without periodical server command confirming work in a visitor terminal(10) or the installation of additional programs. The marketing server enables visiting history storage or inquiry of each visitor without the use of a server database by storing huge data through TCP connection in a flash sharing object of visitor terminal. The marketing server performs warning about illegal click of charged advertisement without periodical server command confirming work in a visitor terminal and the use of a server database.

Description

Real-time marketing system for website visitors {Realtime Marketing System on Web Site}

The present invention relates to a real-time marketing system for a website visitor, and more particularly, to monitor the page movement of the website visitor in real time, and to deliver to the visitor in real time a variety of messages and marketing-related driving commands, It relates to a system for executing visitor marketing by storing and retrieving the individual histories of the client in the client and performing a warning on fraudulent clicks on advertisements that are charged per click.

Recently, as the Internet becomes a part of life, internet business through websites is also becoming an important part of the business, and various solutions for real-time marketing to visitors to the website through online advertisements have been released. have.

Real-time monitoring of page visits by website visitors, real-time messaging, real-time chat counseling, web page delivery, web screen sharing with visitors, saving and viewing of visitor's personal history, and warning of fraudulent clicks on ads being charged per click In the system that executes real-time visitor marketing by performing the method, in order to overcome various limitations of the existing web-based real-time marketing system limited to the method through the existing separate program installation or Hypertext Transfer Protocol (HTTP), You need a system that combines a Transfer Control Protocol (TCP) connection with an already installed Flash player and HTTP requests through a web browser.

In order to implement real-time visitor marketing, systems requiring plug-ins such as ActiveX-based programs or Java virtual machines require only a separate program to be installed, so marketing effects are insignificant, and sessions, cookies, and referrers It is difficult to link with web-based information.

In addition, since HTTP, a protocol for web services, is connectionless, a pure web-based real-time visitor marketing system consisting only of HTTP allows marketers to server push data randomly to the visitor without client requests. Therefore, in a web page loaded to a visitor, you must continue to connect to the server in a short period of time to feel real-time processing and check for new commands. To do this, you must create a new TCP connection each time you connect to the server and create a database or file. This requires a read and a command to the client, which creates a significant load on the server side.

In addition, in the HTTP-only system, when storing data in the visitor's terminal and importing it to the server when the visitor connects, parameters (such as when sending HTTP GET method, when calling a script function or when calling a flash file) or cookies Because of the size limitation, it is difficult to exchange or store large amounts of data. Therefore, huge data such as individual history of visitors should be stored and searched in the database of the server. However, it is very inefficient to show the current visitor's historical information to the marketer or to warn the visitor about fraudulent clicks, ie storing individual history data of the visitor on the server, which is only necessary when a particular visitor is currently connected.

To improve this, a separate TCP connection is required, which is maintained while the web page is open, which can communicate with the visitor terminal, exchange data, and transmit various driving commands for marketing. We need a server system that implements the interworking of TCP socket ID and web-based information (cookies, sessions, referers, etc.) while handling these TCP requests and HTTP requests through a web browser.

The present invention is a method for overcoming the technical limitations of a web marketing system for existing website visitors.

In the early days, the web marketing system or visitor marketing system was carried out after the web plugin program was installed. However, since the visitor had to install a separate program, the web marketing system or visitor marketing system was strongly rejected. The marketing effect was insignificant due to the lack of linkage.

Since then, with the development of client side scripts such as ajax, a system was developed to communicate with visitors without installing a separate program, but such a pure web-based real-time marketing system cannot send data or commands arbitrarily to the client according to the needs of the administrator. In a web page loaded to a visitor, you should continue to connect to the server in a short period as long as you can feel it in real-time processing and check for new commands. To do this, you must create a new TCP connection each time you connect to the server and create a database or file. Since it is necessary to read and confirm the command to the client side, it creates a serious load on the server side. Especially, if a chat service such as real-time consultation is implemented in this way, the server side load becomes worse and the user also feels inconvenient because of the service that is not provided properly. It becomes.

Also, in the system consisting of HTTP only, when the individual history data of the visitor is recorded on the visitor's terminal and the visitor tries to import it to the server, the parameter (parameter when sending HTTP GET method, calling JavaScript function or calling Flash file) ), Or because of cookie size limitations, it is difficult to control large amounts of data and must use a database on the server. However, in order to show the marketer's individual history to the marketer or to warn the visitor about fraudulent clicks, that is, storing the individual history data on the server that is only needed when a particular visitor is currently connected is inefficient.

The present invention monitors the page movement of website visitors in real time, real-time message delivery, real-time chat consultation, web page delivery, web screen sharing with the visitor (cobrowsing), visitor's individual history storage and inquiry, the advertising charges per click In the system that executes visitor marketing by warning about illegal clicks,

It establishes a TCP connection with the marketing server, reads the visitor's unique number and individual history stored in the Adobe Flash Shared Object and sends it to the marketing server along with the random page code. Flash agent of visitor terminal that receives number and updated individual history and saves in shared object, and receives various driving commands related to real-time visitor marketing from marketing server while maintaining TCP connection with marketing server while page is open. ;

A web browser of a visitor terminal which accesses a marketing server with a cookie having a visitor unique number and an individual history and the page code, and receives and stores a cookie with a visitor unique number and an updated individual history from a marketing server;

A visitor information integration unit of a marketing server that combines the two requests by confirming that the received page codes are the same;

The first visitor who does not have the visitor's unique number is assigned a new unique number.If there is a visitor's unique number, the unique number is maintained, the visitor's history is updated, and the visitor's information is stored in the shared object and cookie of the visitor's terminal. And checks the visitor's access address and sends a warning window command to the flash agent of the visitor's terminal in case of fraudulent click of the advertisement charged per click. A visitor information determining unit of the marketing server for temporarily storing and transmitting the movement of the visitor to a real-time monitor;

Visitors who are currently accessing are displayed to the marketer (administrator) who accesses the monitor along with the access information and individual history.When the marketer sends a driving command for a specific visitor, the visitor is sent to the flash agent of the visitor terminal for execution. A real-time monitor server of a marketing server that retrieves an individual history of the marketing server and outputs it to a marketer;

It includes a real-time monitor of a marketer terminal that establishes a TCP connection to the real-time monitor server, monitors individual visitors currently connected, monitors individual histories of specific visitors, and sends a real-time marketing command for a specific visitor to a real-time monitor server. It is characterized by.

As described above, the present invention does not require periodic client pulling from the visitor terminal to the marketing server, which is the biggest disadvantage of the conventional HTTP real-time visitor marketing system. It can be stored in the server and retrieved when connecting, thus improving the performance of the service by omitting the server's database connection. It also takes advantage of the Flash player already installed on all PCs with Internet access, eliminating the need for a separate program.

The present invention will be described in detail with reference to the accompanying drawings. First, the real-time visitor marketing system of FIG. 1 will be described.

The visitor requests a web page through the web browser 14 of the terminal 10 and accesses the marketing server 20 through the script inserted therein, and downloads the flash agent 13 through the script to the marketing server. TCP socket connection with 20. That is, the HTTP connection and the TCP connection are made separately between the visitor terminal 10 and the marketing server 20.

In case of HTTP request, visitor's unique number stored in the cookie 12 and visitor's basic history (first visit date, cumulative number of visits / pageview / stay time, etc.), and in case of TCP request, visitor's unique number and visitor's basic Send the history and click history of the keyword ad of the visitor. Other individual histories (counseling history, site usage history, etc.) receive the transmission command from the server when the marketer (administrator) inquires through the real-time monitor.

At this time, among a large number of client requests that are scrambled and transmitted, a process for synchronizing the requests transmitted from the flash agent and the browser based on the page loading is needed.

To do this, a unique page code is generated when the page is loaded and included in each request of the two connections, and the visitor information integrator 21 of the server combines the same HTTP request and TCP request into one, and confirms the visitor information. The part 22 updates a part of history and confirms visitor information.

The process performed by the visitor information integration unit 21 and the determination unit 22 of the marketing server will be described in more detail below.

a) If there is no unique information (unique number + access information + basic history + ad click history) corresponding to the page code in the temporary storage object (Hashtable) in memory, the received unique information is stored in the temporary storage object using the page code as a key. do.

b) If the unique information corresponding to the page code arrives and is stored in the temporary storage object in memory first, the information of the two requests is collected. At this time, if the unique number of the two requests is not or different, a new unique number is generated and recognized as the first visitor. If the unique number exists in at least one of the two requests, the number is maintained as the unique number.

c) Finalize the unique information by updating the history information among the collected unique information.

d) At this time, if the access information is analyzed and clicked through the keyword advertisement click, it is compared with the keyword advertisement click history and transmits a warning window floating command to the flash agent 13 of the visitor terminal.

e) Delete the archive information corresponding to the page code

e) Temporarily store visitor's unique information and TCP socket ID as the session ID as a key, and store the visitor's movement (access, page movement, leaving) and related information in real time monitor server 23. To pass.

The real-time monitor server 23 outputs the access status and unique information of the visitors currently connected to the marketers 30 accessing the monitor. When the marketer selects a specific visitor and transmits a driving command, the flash agent 13 of the visitor terminal is sent. This command is used to perform various real-time marketing activities (displaying a message on the visitor's web screen, opening a new window, and moving the visitor's web screen).

In addition, when the marketer 30 inquires the individual history of a specific visitor, the inquiry command is transmitted to the flash agent 13 of the visitor in the above-described manner, and the individual history stored in the visitor's shared object 11 is received to receive the marketer ( To 30). At this time, the visitor clicks on the keyword advertisement is already stored in the session storage of the visitor information confirmation unit 22, and outputted from here.

Next, the real-time visitor counseling system of FIG. 2 will be described.

Requests a web page through the web browser 14 of the visitor terminal and accesses the marketing server 20 through the script inserted therein, and downloads the flash agent 13 through the script to the marketing server 20. A TCP socket connection is made. That is, the HTTP connection and the TCP connection are made separately between the visitor terminal and the marketing server.

In addition, when the consultation client 15 floats through this script, another TCP connection is made for consultation, and the visitor enters the consultation room 51 using the session ID as a key. The visitor talks to the counselor through this connection.

In addition, the counselor (administrator) launches the counseling client 32 in a separate manager screen to establish a TCP connection with the counseling server 50, and also enters the counselor's office 51 using the session ID as a key. The consultant talks to the visitor through this connection.

At this time, the visitor information determination unit 22 of the marketing server obtains and outputs the unique information of the visitor participating in the consultation. That is, the current visitor and the counseling participant are synchronized through the visitor information determining unit 22 based on the session ID.

After the consultation, the counselor sends the counseling history storage command to the counseling management unit 51 along with the contents of the conversation. The counseling management unit 51 transmits the command and contents to the visitor's counseling client 15 to the shared object 11 of the visitor terminal. Save it.

When the counselor sends a command to the counseling management unit 51 for inquiring the previous counseling history of the visitor, the counseling management unit 51 transmits the corresponding command to the visitor's counseling client 15, and the counseling client 15 shares the counseling. The previous counseling history stored in the object 11 is transmitted to the counseling management unit 51 of the server and output to the counselor.

1 is a structural diagram of a real-time visitor marketing system.

10: visitor terminal

11: Flash Shared Object of Visitor PC

12: cookie store of visitor pc

13: flash agent

14: web browser

20: marketing server

21: visitor information integration

22: visitor information confirmation unit

23: Real Time Monitor

24: session management unit

30: marketer (manager) terminal

31: Real Time Monitor

2 is a structural diagram of a real-time visitor consultation system.

15: Visitor Consultation Client

32: counselor (manager) consultation client

50: counseling server

51: Counseling Management Department

s1 to s22: flow of data

Claims

Establish a TCP connection with the marketing server, read the visitor's unique number and individual history stored in the Adobe Flash Shared Object and send it to the marketing server with the page code unique to the page load. The visitor's unique number and updated individual history are received from the visitor and stored in the shared object.The visitor's device flash receives various driving commands related to real-time visitor marketing from the marketing server while maintaining the TCP connection while the webpage is open. Agents;

Access the marketing server with the cookie and the page code (the same value as the page code described above) stored the visitor unique number and individual history (large history is stored only in the shared object due to the cookie size limitation). A web browser of the visitor terminal for receiving and storing a cookie in which the number and the updated individual history are recorded;

A visitor information integrating unit of a marketing server integrating visitor access information and unique information (unique number + individual history) by obtaining the union of the two requests by checking that the received page codes are the same;

For the first visitor without a visitor's unique number, a new one is assigned, the visitor's unique number is retained if there is a visitor's unique number, the visitor's history is updated, and the confirmed visitor's unique information is added to the shared object and cookie of the visitor's terminal. Save and check the visitor's access information, and send a warning window command to the flash agent of the visitor's terminal through a TCP connection in case of fraudulent click of the advertisement that is charged per click. A visitor information confirmation unit of a marketing server for temporarily storing the visitor's session as a key and delivering the visitor's movements to a real-time monitor;

Visitors who are currently accessing are displayed to the marketer (administrator) who accesses the monitor along with the access information and individual history.When the marketer sends a driving command for a specific visitor, the visitor is sent to the flash agent of the visitor terminal to perform the execution. A real-time monitor server of a marketing server that retrieves an individual history and outputs it from a visitor terminal to a marketer;

Including a real-time monitor of the marketer terminal by establishing a TCP connection to the real-time monitor server to monitor the currently connected visitors while viewing the individual history of a specific visitor, and transmits a real-time marketing command for a specific visitor to the real-time monitor server. Real-time visitor marketing system

Establish a TCP connection with the counseling server, read the counseling history stored in the shared object when the request is received from the counseling server, and send it to the counseling server with the session ID. A flash counseling client of the visitor terminal for storing and communicating with the counseling server;

For the first visitor without a visitor's unique number, a new one is assigned, the visitor's unique number is retained if there is a visitor's unique number, the visitor's history is updated, and the confirmed visitor's unique information is added to the shared object and cookie of the visitor's terminal. Save and check the visitor's access information, and send a warning window command to the flash agent of the visitor's terminal through a TCP connection in case of fraudulent click of the advertisement that is charged per click. A visitor information confirmation unit of a marketing server for temporarily storing the visitor's session as a key and transmitting the visitor's movement to a real-time monitor;

Real-time monitoring of the marketer terminal that establishes a TCP connection to the real-time monitor server, monitors individual visitors currently connected, monitors individual histories of specific visitors, and transmits real-time marketing commands for specific visitors to the real-time monitor server.

foundation;

Real-time visitor counseling system including a counseling server for communicating with the visitor, storing the current conversation or viewing the stored conversation while synchronizing the visitor currently connected with the counseling participant through the visitor information integrator via the session ID;