KR20150087867A - System and method for service giveaway using messanger - Google Patents

Abstract

A giveaway service system according to the present invention includes: a database which stores keywords related with a giveaway event and advertisement images corresponding to the keywords; a control module which receives conversation content from a plurality of terminals, and controls to transmit the giveaway event progress and the advertisement images to the terminal by checking the keywords; and an advertisement image transmission module which transmits the giveaway event progress and the advertisement images to the terminal. Therefore, whenever a word related with the giveaway service is searched among the conversation content of the messenger server, the giveaway progress is displayed and a related conversation is induced, and thus advertisement effect can be increased.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and method for providing a prize service using a messenger,

The present invention relates to a prize goods service system and method, and more particularly, to a prize goods service system and method using a messenger.

The use of social network services using terminals in the Internet environment is expanding.

In addition, terminals are becoming diverse and miniaturized, and marketing and advertising formats that are different from the existing PC base are required.

In particular, in the case of a terminal capable of mobile communication, since the size of the display is small, unlike the conventional PC, it is necessary to perform marketing in various forms in a limited space.

Social network services are derived from various business models and marketing forms in terms of sharing information in various people's connection relationships.

On the other hand, the messenger service is a space where various talkers can share each other's information, and each of these talkers and users of the social network service needs a specialized advertising and marketing approach.

It is an object of the present invention to provide a prize offering system using a messenger.

Another object of the present invention is to provide a method of providing a prize using a messenger.

A prize goods service system according to one aspect of the present invention includes a database for storing keywords related to a prize event and an advertisement image corresponding to the prize event, a database for receiving conversation contents from a plurality of terminals, confirming presence or absence of the keyword, A control module for controlling the event progress and the advertisement image to be transmitted, and an advertisement image transmission module for transmitting the advertisement event and the advertisement image to the terminal.

The control module may set at least two keywords related to the prize event.

The control module may display the keyword at the top of the dialog window of the terminal and display the advertisement image under the keyword.

The keywords may be related to each other.

According to an aspect of the present invention, there is provided a method for providing a prize service, the method comprising: storing a keyword and an advertisement image of a prize event; Receiving conversation contents from a plurality of terminals and determining whether or not the keyword is present; Transmitting the event of the prize event and the advertisement image associated with the keyword to the dialog window of the terminal if the keyword exists; And notifying the terminal of a prize award if all of the keywords for the prize event are matched.

The setting of the keyword and the advertisement image may include setting at least two keywords for the prize event, and setting the advertisement image for each keyword.

The keywords for one prize event may be related to each other.

The step of transmitting the information to the dialog window may display the keyword at the top of the dialog window of the terminal and display the advertisement image under the keyword.

The keyword may be a predetermined product name or a service name.

According to the prize goods service system and method of the present invention, each time a word related to a prize service is searched out in the conversation contents of the messenger service, the prize progress information is displayed and the relevant advertisement is enhanced by enhancing the conversation.

In addition, it is possible to maximize the effect of the direct advertisement to the talker by inserting the relevant advertisement image in the dialog window.

1 is a configuration diagram of a prize goods service system using a messenger according to an embodiment of the present invention.
FIG. 2 is a flowchart of a prize service method using a messenger according to an embodiment of the present invention.
3A to 3D are diagrams illustrating an example of a chat window of a messenger program according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between .

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

Hereinafter, a prize goods service system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a prize goods service system using a messenger according to an embodiment of the present invention.

1, a prize goods service system 100 (hereinafter, referred to as a prize system) using a background screen according to an embodiment of the present invention includes a first terminal 110, a second terminal 120, And a server 100 connected via a network.

The server 100 is configured to display a conversation content or a keyword of a prize event of the contents of the first terminal 110, the second terminal 120, or the contents of the prize event on the dialog window, and insert the related advertisement image.

The first terminal 110 and the second terminal 120 are terminals capable of executing a messenger service and other social network services such as Facebook.

The first terminal 110 and the second terminal 120 include various devices that can be connected to the Internet environment through a wired Internet, a wireless Internet network, or a mobile communication network in a concept including a general PC, a tablet PC, a smart phone, do.

The first terminal 110 and the second terminal 120 transmit conversation contents or contents to the server 100 in a messenger service or the like and when a keyword related to a prize event among conversation contents is searched, 100 and display them in a dialog window.

At this time, the keyword and the advertisement image may be configured in various forms.

The server 100 includes an advertisement image storing DB 131, a dialogue content receiving module 132, a dialogue content analyzing module 133, a control module 134, a prize event DB 136 and an advertisement image transmitting module 135 . ≪ / RTI >

Hereinafter, the detailed configuration will be described.

The advertisement image storage DB 131 may be configured to store an advertisement image matched with a predetermined keyword. At this time, the keyword may be a predetermined product name or service name, but it may be a general common name such as a pizza, a chicken, a movie, a movie theater, a play, a book,

In the case of a specific brand name or a service name, an advertisement image related to a specific trademark or service may be directly linked. In addition, various advertising images can be linked to various nouns such as pizza, chicken, etc. according to various algorithms.

The conversation contents receiving module 132 may be configured to receive conversation contents of the messenger service between the first terminal 110 and the second terminal 120. [

The conversation contents analysis module 133 analyzes the conversation contents or contents received from the conversation contents reception module 132 to search whether or not there is a predetermined prize event related keyword. For example, if the keyword set in relation to a prize event is an armband, the search result is transmitted to the control module 134 when the armband is found in the content of the dialog.

Upon receiving the search result from the content analysis module 133, the control module 134 may display a corresponding advertisement image on the dialogue window and generate a control command for controlling the dialogue window to display a keyword associated with the prize event.

At this time, the number of keywords set in one prize event may be at least two or more, for example, three or five.

When the control module 134 indicates that one keyword is found and participated in the prize event, the control module 134 displays the remaining keywords in the blank to display the number of keywords set in the prize event on the terminals 110 and 120 have.

These keywords may be updated at certain times, and the time may be daily, weekly, or hourly.

The prize event DB 136 stores information related to the prize event to be conducted and stores the keyword of each prize event.

Also, the advertisement image DB 131 stores an advertisement image related to each keyword.

The advertisement image transmitting module 135 may be configured to transmit the generated control command and the corresponding advertisement image stored in the advertisement image storing DB 131 to the first terminal 110 and the second terminal 120. Accordingly, the first terminal 110 and the second terminal 120 can arrange the keyword icon and the advertisement image of the prize event in the corresponding dialog window in various manners.

Hereinafter, a prize service method will be described with reference to FIGS.

FIG. 2 is a flowchart of a prize service method using a messenger according to an embodiment of the present invention, and FIGS. 3A to 3D are examples of a chat window of a messenger program according to an embodiment of the present invention.

Referring to FIG. 2, first, the server sets a keyword for a running prize event and stores it in the prize event DB 136 (S10).

At this time, the number of keywords may be at least two or more, for example, three as shown in FIG. 3A.

Each keyword must be correlated and in a category that can be predicted by users, such as Arbor Day, Nature Conservation, and the Earth.

The various keyword combinations may be as follows.

(Christmas, gift, hotel), (Lee Su Geun, Tak Jae Hoon, Tonyan)

In addition, the server 100 receives the advertisement image for each keyword and stores the advertisement image in the advertisement image DB 131.

At this time, each advertisement image may correspond to each keyword in a one-to-one correspondence. If a plurality of advertisement images are set for one keyword, the advertisement image may be set to be displayed alternately for a predetermined time in a banner format.

Next, a plurality of terminals 110 and 120 transmit conversation contents or write contents of the user inputted on the execution screen of the application to the server 100 (S20).

The server 100 receives the conversation contents or contents, and the server 100 analyzes the conversation contents or contents to analyze whether or not there is a predetermined prize event related keyword. Preferably, the advertisement related word is a predetermined product name or service name.

At this time, if the keyword exists (S30), the server 100 notifies the dialog window of the terminals 110 and 120 that the prize event is proceeding, and displays the fact that the first keyword of the prize event is matched (S40) .

In addition, the advertisement image related to the keyword can be displayed according to the dialog window setting of the terminals 110 and 120 (S50).

Such a prize event proceeding and an advertisement image may be displayed at the top of the chat window 111 as shown in FIG. 3A, and the first line 112 may be divided and displayed according to the number of keywords set in the prize event. That is, when the number of keywords is three, when the first keyword is searched in the conversation contents, it is possible to control the keyword to be displayed in the first column of the first three lines.

At this time, an advertisement image related to the first keyword may be displayed in the second line 113, and may have a banner format.

Next, if the terminal 110 or 120 receives the keyword and the corresponding advertisement image and proceeds with the related dialog to match the second keyword among the set keywords, the second keyword is displayed in the second column as shown in FIG. 3B, To the terminals (110, 120).

When the terminal 110 or 120 receives the keyword and the corresponding advertisement image and continues the related conversation to match the third keyword among the set keywords, the third keyword is displayed in the third column as shown in FIG. 3C, To the terminals (110, 120).

Next, if all of the keywords are matched as shown in FIG. 3D (S60), the server 100 informs the terminals 110 and 120 of the fact of winning a prize event and the fact of awarding a prize (S70).

At this time, if all of the keywords are matched, the other party participating in the conversation can pay the prize.

In addition, when the prize payment is made on a first come, first served basis or in a lottery, this fact can be notified together.

In this way, the contents of conversation between the terminals 110 and 120 are reviewed and a prize event is performed. Therefore, the marketing efficiency can be improved and the advertising effect can be enhanced by displaying the related advertisement images together.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims. There will be.

Claims (9)

A database for storing a keyword related to a prize event and an advertisement image corresponding to the keyword,
Receiving a conversation content from a plurality of terminals, confirming the presence or absence of the keyword, and controlling the terminal to transmit the prize event progress information and the advertisement image, and
An advertisement image transmission module for transmitting the advertisement event image to the terminal,
A prize service system. The method according to claim 1,
The control module includes:
And sets at least two or more keywords related to the prize event. 3. The method of claim 2,
The control module includes:
The keyword is displayed at the top of the dialog window of the terminal,
And displays the advertisement image below the keyword. The method of claim 3,
Wherein the keywords are related to each other. Storing a keyword and an advertisement image for a prize event;
Receiving conversation contents from a plurality of terminals and determining whether or not the keyword is present;
Transmitting the event of the prize event and the advertisement image associated with the keyword to the dialog window of the terminal if the keyword exists; And
A step of notifying the terminal of a prize payment if all of the keywords for the prize event are matched
How to Give a Prize. 6. The method of claim 5,
Wherein the setting of the keyword and the advertisement image comprises:
Setting at least two keywords for the prize event; and
Setting the advertisement image for each keyword
Of the prizes. The method according to claim 6,
Wherein the keywords for one prize event are associated with each other. 8. The method of claim 7,
Wherein the step of transmitting information to the dialog comprises:
The keyword is displayed at the top of the dialog window of the terminal,
And displaying the advertisement image below the keyword. 6. The method of claim 5,
The above-
Wherein the service name is a predetermined product name or service name.

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