KR20150086440A - cooperation system between an enterprise and a famous man and method therefor - Google Patents

Abstract

The present invention relates to a system and a method for matching a collaborative business between a corporation and a celebrity. The system for matching a collaborative business between a corporation and a celebrity comprises: a corporation pool (10) which consists of a plurality of corporations and communicates with a matching server (40) via a communication network (30) using a computer, a communication terminal, etc.; a celebrity pool (20) which consists of a plurality of celebrities such as TV celebrities, athletes, musicians, etc. and communicates with the matching server (40) via the communication network (30) using the computer, the communication terminal, etc.; the communication network (30) such as wired/wireless internet or the like to allow the corporation pool (10) and the celebrity pool (20) to communicate with the matching server (40); the matching server (40) to store requirements needed for collaboration between the corporation pool (10) and the celebrity pool (20) and transmitted via the communication network (30) on a collaboration matching database (50) and match the requirements of the corporation pool (10) and the celebrity pool (20) to create a collaborative relationship; the collaboration matching database (50) to store the requirements needed for collaboration between the corporation pool (10) and the celebrity pool (20) inputted from the matching server (40); and a meta database (60) to store metadata for matching the requirements needed for collaboration between the corporation pool (10) and the celebrity pool (20). Accordingly, by classifying and matching the metadata for different business needs between a corporation and a celebrity, mutually customized information can be provided.

Description

In this paper, we propose a system for matching business partnerships between celebrities and businesses.

More particularly, the present invention relates to a system and method for collaborative business matching between a business and a celebrity, and more particularly, to a business matching system for a business and a celebrity, The present invention relates to a system and method for cooperation between a company and a celebrity, which enables electronic contracts and settlements to be transmitted by transmitting result values matched to each other.

Today, collaborative projects are being actively carried out between companies and celebrities in order to advertise products or companies, and promote them. However, no matching system has been proposed to match the business model for profit sharing between businesses and celebrities and the business needs of business and celebrities.

User metadata such as tags, book reviews, ratings and annotations that the user has participated in, and social navigation that can enhance the discoverability that other users can find and share knowledge with each other.

In the case of the conventional advertisement market, since the process of attracting the entertainers suitable for the goods is dependent on the qualitative judgment by the advertisement agency and the negotiation through the offline meeting, the process of advertising models is complicated, It was impossible to get an interview with an entertainer who could not get it.

Therefore, only a few products that can develop marketing campaigns based on entertainers' models or advertisements by entertainers can be limited, and as a result, the means of promoting and marketing SME products are extremely limited, Respectively.

In particular, it promotes diverse advertising / marketing bargaining between entertainers and products in the present and future situations where SNS has emerged as a major medium, enabling more corporate products to enable timely, targeted marketing using entertainers, A system is needed to facilitate this.

Korean Patent No. 10-0419305 discloses that a service provider makes a special paper that can not be forged by a famous celebrity or a famous person and can only be used for a limited number of users through the Internet. The system of publishing a human right using the Internet and its method "has been proposed, which is to give monetary value and to sign autographs on special paper that can not be falsified.

Korean Patent Laid-Open No. 10-2004-0066622, which is characterized by its use as the main value of the gift voucher. Also, it is possible to give a sense of identity with the celebrity and the fan favorite by the buyers of the gift voucher, And a method of selling and using a person's gift certificate via the Internet has been proposed so that a gift certificate can perform a role of a lottery function.

Korean Patent No. 10-0859350 proposes a "Internet telephone service system and Internet telephone service method using a celebrity character" that enables Internet telephone service companies and celebrities to perform their public relations more efficiently.

1 is a schematic view showing an Internet telephone service system using a celebrity character according to a conventional technique.

The DB 4 of the service means 1 according to the prior art stores information for the web server 6 and the communication server 5 and related information of the celebrity group means 2 and the user group means 3 The information stored in the DB 4 is separately managed for each celebrity constituting the UI design of the character phone. In the DB 4 of the service means 1, information of a character phone using a character design of each of the famous characters A, B and C as a UI, information of users who are members to use the character phone, The Internet phone call information used by the user using the character phone, and the information on the charge and the charge thereof are separately managed and stored for each celebrity.

The conventional Internet telephone service system using the celebrity character is not a business model for business cooperation between a company and a celebrity, and a matching system for matching a business need between a company and a celebrity has not been proposed yet.

Korean Registered Patent No. 10-0419305 (registered on Feb. 19, 2004) Korean Patent Publication No. 10-2004-0066622 (published on July 27, 2004) Korean Registered Patent No. 10-0859350 (Registered on September 12, 2008)

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a method and apparatus for matching a business condition of a company and a celebrity, And to provide a system and method for collaborative business matching between a company and a celebrity who can provide customized information matching the collaboration conditions.

Another object of the present invention is to promote various advertisement / marketing negotiations between entertainers and products, thereby enabling more corporate products to enable timely and targeted marketing utilizing entertainers, thereby promoting the advertisement market and promoting sales of small and medium- To provide a cooperative business matching system and method thereof.

Another object of the present invention is to provide a method and system for real-time purchasing and evaluation of a real-time service market in which real-time meta information is obtained from SNS and news real- And to provide a system and method for collaborative business matching between high-matching companies and celebrities.

According to an aspect of the present invention, there is provided a system for matching a cooperative business between a company and a celebrity, the system comprising: a corporate pool configured by a plurality of companies and communicating with a matching server through a communication network; A celebrity pool composed of a plurality of celebrities and communicating with a matching server through a communication network with a computer and a communication terminal; A communication network for allowing the enterprise pool and the celebrity pool to communicate with the matching server; A matching server for storing requirements for cooperating between the enterprise pool and the celebrity pool transmitted through the communication network in a collaboration matching database and for matching the requirements of the enterprise pool and the celebrity pool to establish a cooperation relationship; A collaborative matching database for storing requirements required for cooperating between the enterprise pool and the celebrity pool inputted from the matching server; And a meta database for storing meta data for matching the requirements of the enterprise pool and the celebrity pool.

According to an embodiment of the present invention, the matching server includes a matching support server and a matching support database server, and the matching support server provides a function of information search / recommendation / management for matching algorithms and cooperative business matching, And an extension interface for providing real-time information.

According to an embodiment of the present invention, the matching engine of the matching support server includes a search condition receiving unit that receives search conditions input from the celebrity pool or the enterprise pool; A meta information matching search unit searching the meta information extracted by the meta information extracting unit for each period according to the search condition input by the search condition receiving unit and transmitting the search result to the celebrity pool or the enterprise pool; And a meta information extracting unit for extracting meta information from the entertainer information database and the merchandise meta information database according to search conditions received from the search condition receiving unit on a predetermined period basis.

According to an embodiment of the present invention, the meta database includes a celebrity meta information database storing celebrity meta information and a merchandise meta information database storing merchandise meta information,

The celebrity meta information database includes news keyword information exposed to a specific entertainer collected in real time from a plurality of broadcasting server servers and a video server through a communication network; Information about the celebrities collected in real time via a communication network from a plurality of social network service (SNS) servers, a list of other users who are associated with the entertainer, SNS keyword information about the keywords and characters exposed to the entertainer 612); Comprising subscriber index information for a particular entertainer,

The commodity meta information database includes commodity / manufacturer keyword information exposed to a commodity / manufacturer in real time collected from a news service and a video service provided through a communication network from a plurality of broadcasting station servers and a video server, SNS keyword information collected from a plurality of SNS servers for a corresponding product / manufacturer in real time via a communication network; And consumer index information through analysis of the big data such as purchase information of the consumer for the specific product / manufacturer collected from the shopping mall server, number of visitor accesses, visitor's access time, and the like.

According to one embodiment of the present invention, the enterprises of the enterprise pool register members through membership in the matching server through a communication network with a computer or a communication terminal, and when registering a member, The matching server inputs the metadata of the desired celebrity, style, collaboration conditions, contract special items, product and product characteristics, collaboration time, and price conditions. The matching server stores the metadata in the meta DB, And the cooperative business matching is performed through condition search and recommendation with the famous person through the engine.

According to an embodiment of the present invention, the celebrities of the celebrity pool register members through a communication network with a computer and a communication terminal through a communication network, and when a member registers a collaboration, And the contents of the copyright and the intellectual property right including the contents of the intellectual property right are separately input by the matching server.

According to an embodiment of the present invention, the matching server may include at least one of a celebrity, a style, a collaboration condition, a contract agreement Metadata of the product, product and product characteristics, time of collaboration, and price condition are stored in the meta DB, and the matching engine is used to match the cooperative business through the condition search with the celebrity pool of the celebrity pool.

A method for matching a business partnership between a company and a celebrity comprises the steps of: (a) storing, in a collaboration matching database, a collaboration condition received by a matching server from a specific company in the enterprise pool and a specific celebrity in the celebrity pool; (b) the matching server drives a matching engine to determine whether a specific company in the enterprise pool matches a collaboration condition received from a specific celebrity in the celebrity pool; (c) guiding the collaboration conditions to a specific company in the enterprise pool and a specific celebrity in the celebrity pool when the matching in step (b) fails; (d) re-receiving a collaboration condition from a specific company in the enterprise pool and a specific celebrity in the celebrity pool, returning to step (a) and storing the re-acquired collaboration condition in a collaboration matching database; b) transmitting the electronic contract to a specific company in the enterprise pool and a specific celebrity in the celebrity pool if the match is made; (f) receiving the signed electronic contract, storing the electronic contract in the electronic contract database, and ending the matching process.

According to an embodiment of the present invention, the matching server transmits the matching result value to a celebrity and a company that have entered into a collaboration contract through mail, SMS, and electronic documents through a communication network, The two parties are characterized in that the electronic contract is sent to both parties if the mutual agreement is transmitted to the matching server according to the condition matching priority.

According to one embodiment of the present invention, the electronic contract sent to the two parties is stored in a collaboration matching database, and when the celebrity and the business access the matching server and electronically sign / sign the electronic contract, And the contract signed is stored in the official electronic document archiving center and the collaboration matching database, and is transmitted to both the parties to the contract, so that the contract is made effective.

According to an embodiment of the present invention, the contract execution and management are performed according to the content of the contract in which the effect is generated, and the celebrity and the business party can monitor the contract execution history by connecting to the matching server, Monitoring information on the performance and progress according to the contract is provided from the matching server, and the settlement can be confirmed in real time based on the specified condition of the profit generated after the business is performed.

The matching system according to the present invention can provide customized information to each other through classification and matching of metadata for different business cooperation conditions between a company and a celebrity, The matching is performed in real time. Therefore, it is possible to perform matching with a high degree of matching with the result in actual execution of the advertisement, and the entertainer / commodity negotiation is performed by the data-based prediction, so that the likelihood of success is high and the advertisement execution and execution cycle is greatly shortened .

1 is a schematic view showing an Internet telephone service system using a celebrity character according to a conventional technique,
FIG. 2 is a block diagram showing the configuration of a cooperative business matching system for corporate celebrities according to the present invention;
FIG. 3 is a block diagram showing a process of concluding an electronic contract by a cooperative business matching system between a company and a celebrity according to the present invention;
FIG. 4A is a block diagram illustrating a matching engine of a matching support server, which performs collaborative business matching through condition search and recommendation of a company and a celebrity according to the present invention. FIG.
FIG. 4B is a block diagram illustrating a configuration of a meta database according to the present invention;
FIG. 5 is a flow chart showing a process of matching bilateral collaboration conditions by a collaborative business matching system between a company and a celebrity according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Fig. 2 is a block diagram showing a configuration of a corporate celebrity cooperation system according to the present invention.

The enterprise celebrity cooperation business system 100 according to the present invention includes a corporation pool 10 including a plurality of companies and communicating with a matching server 40 through a communication network 30 to a computer or a communication terminal; A celebrity pool 20 composed of celebrities such as a large number of entertainers, athletes, and musicians, and communicating with a matching server 40 through a communication network 30 to a computer, a communication terminal, and the like; A communication network 30 such as a wired or wireless Internet for allowing the enterprise pool 10 and the celebrity pool 20 to communicate with the matching server 40; The requirements of cooperation between the enterprise pool 10 and the celebrity pool 20 transmitted through the communication network 30 are stored in the collaboration matching database 50 and the requirements of the corporation pool 10 and the celebrity pool 20 A matching server (40) for matching requirements and establishing a cooperation relationship; A collaboration matching database 50 for storing requirements required for cooperating of the enterprise pool 10 and the celebrity pool 20 input from the matching server 40; And a meta database 60 for storing meta data for matching the requirements of cooperation between the enterprise pool 10 and the celebrity pool 20.

The enterprise pool 10 is composed of a plurality of companies and communicates with a matching server 40 through a communication network 30 to a computer or a communication terminal and a plurality of companies (including a small and medium enterprise) The user is required to enter the metadata of the desired celebrities, styles, collaboration conditions, contract special items, product and product characteristics, collaboration time, and price conditions for the business type, business type, advertisement, , And the matching server 40 performs metadata classification The meta data is stored in the meta DB 60, and cooperative business matching is performed through condition search and recommendation process with the celebrity through the matching engine.

The celebrity pool 20 is composed of a large number of celebrities such as entertainers, athletes and musicians and communicates with a matching server 40 via a communication network 30 to a computer or a communication terminal. In the case of a celebrity or a famous person, The membership server 40 supports the entry of contents of copyrights and intellectual property rights, including portrait rights, in order to input the collaboration conditions according to the designated classification table.

The communication terminal according to the present invention can be applied to various types of communication terminals such as a smart phone, a PDA, a tablet PC, a personal computer (PC) having an input device such as a mouse, a keyboard or a dedicated input device and an output device such as a monitor, printer, speaker, And a portable terminal such as a dedicated terminal can be used, and it is possible to connect to the matching server 40 through the communication network 30.

The communication network 30 can use both the wired and wireless communication and allows the enterprise pool 10 and the celebrity pool 20 to access the matching server 40 to search for and recommend business conditions Matching is done.

The communication means may include, but is not limited to, the Internet, a web-based Internet, a wired / wireless Internet, a BBS communication network, a general wired / wireless communication network, a communication network using a power line, a satellite communication network using a communication satellite, have.

The matching server 40 includes a matching support server 41 and a matching support database server 42 to support a matching support system 41. The matching support server 41 includes an information search / recommendation / And provides an extension interface for providing real-time information, for example, a web site, a matching app, and a short text support (SMS).

The matching server 40 is a server for collecting information on the business type, business type, advertisement, and publicity of a company, which is received from a large number of companies (including SMEs) in the enterprise pool 10, And stores the collected metadata in the meta DB 60. The matching engine is used to search for and collaborate with celebrities of the celebrity pool 20 through collaborative business matching .

The matching server 40 inputs the collaboration conditions according to the designated classification table at the time of the member registration of the celebrity pool 20, and supports the input of copyright and intellectual property rights including the portrait right separately.

The matching server 40 electronically agrees the contract at the time of condition matching, supports the monitoring result value on the system in order to protect the intellectual property rights, and accesses the profit share system through the settlement system after the business execution We will help you get paid.

FIG. 3 is a block diagram illustrating a process of establishing an electronic contract by a cooperative business matching system between a company and a celebrity according to the present invention.

When the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 match the collaboration conditions and the contract is established, the matching server 40 searches the collaboration matching database 50 The electronic contract database 55 searches for an electronic contract that meets the collaboration conditions between the specific company in the enterprise pool 10 and a specific celebrity in the celebrity pool 20, The electronic contract is transmitted through a communication network (not shown) to a specific celebrity of the user.

A specific company 10-1 of the enterprise pool 10 and a specific celebrity 20-1 of the celebrity pool 20 send an electronic signature to the electronic contract such as an official certificate or an electronic pen on the touch screen Signed electronic contract to the electronic document storage center 200 and the electronic contract database 55 of the collaborative matching database 50 to create an electronic contract having a legally valid effect, Save in case of a dispute.

FIG. 4A is a block diagram illustrating a matching engine of a matching support server for matching a business with a celebrity through condition search and recommendation according to the present invention. FIG. 4B illustrates a configuration of a meta database ≪ / RTI >

The matching engine 410 of the matching support server 41 according to the present invention includes a search condition receiving unit 411 that receives a search condition input from the celebrity pool 20 or the enterprise pool 10; Searches the meta information extracted by the meta information extracting unit 413 for each period according to the search condition input from the search condition receiving unit 411 and transmits the search result to the celebrity pool 20 or the enterprise pool 10, A meta-information matching search unit 412 for transmitting the meta-information matching search result; A meta information extracting unit 413 for each period that extracts meta information on a per-period basis from the entertainer information database 61 and the commodity meta information database 62 according to the search condition received by the search condition receiving unit 411, do.

The meta database 60 according to the present invention includes an entertainer meta information database 61 for storing entertainer meta information and a merchandise meta information database 62 for storing merchandise meta information.

The entertainer meta information database 61 includes news keyword information 611 exposed to a specific entertainer collected in real time from a plurality of broadcast station servers (not shown) via the communication network 30; Personal information about a celebrity collected in real time from a plurality of social network service (SNS) servers (not shown) via the communication network 30, a list of other users who are affiliated with the entertainer, keywords exposed to entertainers, SNS keyword information 612 for the SNS; And subscriber index information 613 for a specific entertainer.

The matching support database server 42 receives a keyword, a YouTube view number (for example, a keyword, a keyword, a keyword, etc.) exposed to a performer in real time through a communication network 30 from a plurality of broadcasting station servers providing a news service such as a broadcasting station and a video server such as YOU TUBE Image analysis keywords through big data analysis, etc.) and stores meta information such as news about the celebrities in the celebrity meta information database 61 by receiving news.

The matching support database server 42 also includes a plurality of social network service (SNS) servers (not shown) for establishing a network of people who share particular interests or activities, and a communication network 30 In the entertainer meta information database 61, character information about personal information about the famous person in real time, a list of other users who are affiliated with the entertainer, a keyword exposed to the entertainer, and the like.

(For example, a movie such as YOU TUBE) provided through a communication network 30 from a video server such as a plurality of broadcasting station servers and YOU TUBE, a sound source such as MNET, (For example, a tendency information such as the age at which a singer of a singer is downloaded or listened to), a YouTube view, and the like are collected from a multimedia contents service And stores it in the celebrity meta information database 61.

The commodity meta information database 62 stores commodities / products exposed in real time collected from news services, moving images, etc., provided through a communication network 30 from a plurality of broadcasting server servers, a video server such as YOU TUBE, / Manufacturer keyword information 621; SNS keyword information 622 collected from a plurality of SNS servers for the corresponding goods / manufacturers in real time via the communication network 30; Consumer index information 623 through analysis of big data such as purchase information of a consumer for a specific product / manufacturer collected from a shopping mall server (not shown), number of visitor accesses, visitor's access time, and the like.

A plurality of broadcast station server in real time from a news service available over a communication network (30) (not shown) Product / exposed for manufacturers keyword goods by collecting (such as image analysis keywords with big data analysis), Reviews informationmetadata And stores the keywords in the information database 62 and the keywords exposed to the corresponding goods / manufacturers in real time from a plurality of social network service (SNS) servers (not shown) through the communication network 30 And stores the collected information in the product meta information database 62. [

(Such as the age of the consumer who purchases the product), a visitor connection from a shopping mall server (not shown) providing a shopping mall service (for example, a shopping mall service such as 11th Avenue already existing) Number of visitors, access time of visitors, and the like, and stores them in the product meta information database 62.

Here, the big data is larger than the existing data, such as the volume, period, and varieties of data, and the data generated in the digital environment is large in scale, the generation period is short, Refers to large-scale data that includes not only data but also text and image data.

The meta information extraction unit 413 extracts the meta information in units of a specific period (for example, one month, six months, one year, etc.) and inputs the meta information to the meta information matching unit 412, The commodity manufacturing company of the celebrity pool 20 or the celebrity pool 20 sets the search condition together with the entertainer and the commodity name and searches the search engine of the matching support server 41 through the communication network 30 The meta information based matching searching unit 412 searches the meta information of the period unit detected by the meta information extracting unit 413 for each period to determine whether the entertainer / Data corresponding to the product name / search condition is searched and output to the entertainer of the celebrity pool 20 and the goods manufacturer of the enterprise pool 10.

In this case, if the data to be output is searched by the name of the product (when the manufacturer searches), the entertainer corresponding to the search result is provided in the order of the search order of the Internet, the number of characters generated by the mobile phone and the SNS, In the case (when the entertainer searches), a product / manufacturer corresponding to the search result is provided in the order of the search ranking of the Internet, the number of characters generated in the mobile phone and the SNS, the number of shopping mall visitors, and the time spent by visitors.

At this time, the priorities are determined by scoring with a predetermined weight for each detailed information in the meta information, and the provided list may be provided with a total score and a score according to the detailed information.

The list provided by the entertainer or the merchandise maker can be confirmed so that the final selection is determined.

Collaboration condition data and metadata input from the enterprise pool 10 and the celebrity pool 20 include audio signals and video signals and are generated by a particular celebrity 20-1 of the celebrity pool 20, The collaboration condition data and the metadata may be attached to an electronic contract together with an electronic document archiving center 200 and a collaboration matching database 200. [ (55) of the electronic contract database (50).

The matching support database server 42 of the matching server 40 stores multimedia contents such as broadcasting stations and YouTube, characters of SNS and mobile phones, number of visitors of shopping malls, And gather meta information by optimally combining the information.

This meta information acquires meta information (demographic information) about the subscriber / listener / viewer layer of the contents service (sound source, VOD, etc.): entertainer production / contents to be displayed, and stores it in the meta database 60 for each time zone.

The matching support database server 42 of the matching server 40 accesses the news / SNS service via the Internet communication network 30 to collect specific entertainer related keyword information of the celebrity pool 20 (including affirmative / negative information) In the entertainer meta information database 61 of the meta database 60.

The matching support database server 42 of the matching server 40 collects the brand-related keyword information (including affirmative / negative information) in the real-time query ranking of the portal site through the Internet communication network 30, .

The matching support database server 42 of the matching server 40 accesses the online shopping mall via the communication network 30 such as a wired or wireless Internet and displays meta information about the preference layer (demographic information) And stores it in the meta database 60 for each time zone.

A specific entertainer of the celebrity pool 20 accesses the matching server 40 as his entertainer name for each period (long term average, present), searches in the meta information DB 60, 60) and the commodity meta information DB, filters the data with additional manual input search conditions, and outputs matching scores in order of matching scores.

The specific entertainer of the celebrity pool 20 can negotiate with the specific company by determining the collaboration conditions inputted by the specific company of the enterprise pool 10 while viewing the product rank indicated in the score order.

A specific company in the enterprise pool 10 is connected to the matching server 40 and is searchable by its own product name. The goods matched for the period are compared with the meta information DB 60 and the product meta information DB, And the matching score can be obtained by filtering with the search conditions of the matching points.

The specific company of the enterprise pool 10 may determine the collaboration conditions inputted by the specific entertainer of the celebrity pool 20 while viewing the entertainer rank displayed in the order of the score and negotiate with the specific entertainer.

FIG. 5 is a flow chart illustrating a process of matching bilateral collaboration conditions by a collaborative business matching system between a company and a celebrity according to the present invention.

In step S41, the matching server 40 stores the collaboration conditions received from the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 in the collaboration matching database 50 In step S42 the matching server 40 drives the matching engine to match the collaboration conditions received from the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 .

In step S43, the collaboration condition is guided to the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20. In step S44, ) And the specific celebrity 20-1 of the celebrity pool 20 and returns to step S41 to proceed with the re-entered collaboration conditions to the collaboration matching database 50 And the process proceeds to step S42.

If the collaboration conditions are matched in step S42, the process goes to step S45 to transmit the electronic contract to the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 , The electronic contract signed in step S46 is received and stored in the electronic contract database 55, and the matching process is terminated.

The celebrity 10-1 of the celebrity pool 20 provides data on the matching engine platform of the matching server 40 according to various requirements of the celebrity according to the classification table, Is stored on the matching DB server 42 of the matching server 40 and stored in the meta DB 60 through classification of conditions, schedule, price, utilization range, etc., and the first company 10 -1), when the condition of the product and the service, the designation of the celebrity, the condition, the timing, and the price information are provided to the matching engine platform, the matching engine platform of the matching server 40 re-processes and classifies the metadata, The search and matching result values processed by the matching platform are provided to both of them.

The matching server 40 transmits the search and matching result values to the communication network 30 to the first celebrity 10-1 and the first company 10-1 who have concluded the collaboration agreement, Both the first celebrity 10-1 and the first company 10-1 who have sent the data to the matching server 40 according to the condition matching priority order transmit the mutual agreement to the matching server 40, This will be sent to both parties, and the electronic contract sent will include various riddles.

The electronic contract requested to be accepted is stored in the collaboration matching database 55. The first celebrity 10-1 and the first company 10-1 access the matching server 40 and an electronic seal / , The contract is concluded and the contract signed is stored in the cooperative matching database (55) with the authorized electronic document storage center (200).

Both the first celebrity 10-1 and the first company 10-1 send the contract execution details to the matching server 40. In this case, And monitoring information on the performance and progress according to the contract is provided from the matching server 40 and the settlement based on the specified condition of the profit generated after the business is performed can be confirmed in real time .

The settlement support is performed by the matching server 40 as the first celebrity 10-1 and the first company 10-1 agree with the terms of the contract according to the specified period.

The support system by the matching server 40 according to the present invention is composed of the following six detailed support systems. Firstly, a matching support system for supporting cooperation business, second, a collaboration authentication support system, Third, it consists of Intellectual Property Protection Support System, Fourth, Contract Management Support System, Fifth, Loyalty Settlement Support System, and Sixth, Interlocking Support System for Security and System Interworking.

The matching server 40 includes an authentication support center 75 for creating an authentication DB between the celebrity pool 20 and the enterprise pool 10 in order to support a collaboration authentication system for confirming and concluding a collaboration authentication between a celebrity and a corporation ).

The matching server 40 supports the creation, protection, authentication, management and monitoring of intellectual property rights in order to protect various intellectual property rights between the celebrity pool 20 and the users and suppliers of the enterprise pool 10. The intellectual property information DB The Korean Intellectual Property Rights Information Service, and the Korea Institute of Patent Information, which are connected through a communication network 30 to manage and monitor information.

The matching server 40 adds verification means such as a watermark and a two-dimensional barcode to the standard contract and special contract to support the contract creation and condition input / inquiry / management / contract / And it is structured so that it can interlock with the security system for the contract concluded with the security contract and the contract based on the security. In addition to the contract writing and management, the contract execution history management system is composed of the subsystem, The history management system is configured to support the cooperation business performance monitoring system.

The matching server 40 is connected to the royalties settlement system 80 via a communication network for profit distribution to support a settlement system that meets various conditions between celebrities and corporations. The matching server 40 inquires settlement items by period, , Settlement of accounts, and provide items subject to settlement for overseas products when exporting overseas.

The matching server 40 drives the contract and settlement system, and the detailed information of the company and the famous person is stored in the DB. Since the system that matches and commercializes the information is operated, the security is very important. In addition to the security provided by SSL (Secure Sockets Layer) security and payment company, the triple security system is constructed by the dual configuration of the firewall. In order to facilitate the information inquiry, affiliation and subscription of companies, SMBA and entertainers association, advertisement production company, And an interworking interface for collaborating with agencies and domestic and overseas broadcast and media companies and expanding the business.

The embodiments described above and shown in the drawings are only one embodiment for carrying out the invention and should not be construed as limiting the technical idea of the present invention. The scope of protection of the present invention is defined only by the matters set forth in the following claims, and the embodiments improved and changed without departing from the gist of the present invention are obvious to those having ordinary skill in the art to which the present invention belongs Are within the scope of protection of the present invention.

10: Enterprise Pool 20: Celebrity Pool
30: communication network 40: matching server
41: matching support server 42: matching support database server
50: matching DB 60: meta DB
61: celebrity meta information database 62: commodity meta information database
70: Intellectual Property Protection System 75: Certification Support Center
80: Royal Settlement System

Claims (11)

An enterprise pool composed of a plurality of companies and communicating with a matching server through a communication network with a computer and a communication terminal;
A celebrity pool composed of a plurality of celebrities and communicating with a matching server through a communication network with a computer and a communication terminal;
A communication network for allowing the enterprise pool and the celebrity pool to communicate with the matching server;
A matching server for storing requirements for cooperating between the enterprise pool and the celebrity pool transmitted through the communication network in a collaboration matching database and for matching the requirements of the enterprise pool and the celebrity pool to establish a cooperation relationship;
A collaborative matching database for storing requirements required for cooperating between the enterprise pool and the celebrity pool inputted from the matching server;
And a meta database for storing meta data for matching the requirements of the enterprise pool and the celebrity pool to match the requirements of the business pool and the celebrity pool. The method according to claim 1,
The matching server is composed of a matching support server and a matching support database server. The matching support server provides an information search / recommendation / management function for matching algorithm and cooperative business matching, and provides an extension interface ) To provide a business-to-business matching system. 3. The method of claim 2,
Wherein the matching engine of the matching support server comprises: a search condition receiving unit for receiving a search condition input from a celebrity pool or an enterprise pool; A meta information matching search unit searching the meta information extracted by the meta information extracting unit for each period according to the search condition input by the search condition receiving unit and transmitting the search result to the celebrity pool or the enterprise pool; And a meta information extracting unit for extracting meta information in a celebrity information database and a merchandise meta information database according to a search condition received by the search condition receiving unit in a specific period unit. . The method according to claim 1,
Wherein the meta database comprises a celebrity meta information database for storing celebrity meta information and a merchandise meta information database for storing merchandise meta information,
The celebrity meta information database includes news keyword information exposed to a specific entertainer collected in real time from a plurality of broadcasting server servers and a video server through a communication network; Information about the celebrities collected in real time via a communication network from a plurality of social network service (SNS) servers, a list of other users who are associated with the entertainer, SNS keyword information about the keywords and characters exposed to the entertainer 612); Comprising subscriber index information for a particular entertainer,
The commodity meta information database includes commodity / manufacturer keyword information exposed to a commodity / manufacturer in real time collected from a news service and a video service provided through a communication network from a plurality of broadcasting station servers and a video server, SNS keyword information collected from a plurality of SNS servers for a corresponding product / manufacturer in real time via a communication network; And consumer index information through analysis of big data on at least one of purchase information of a consumer for a specific commodity / manufacturer collected from a shopping mall server, number of visitor accesses, and access time of a visitor. Inter - agency business matching system. 3. The method according to claim 1 or 2,
Companies in the enterprise pool register members through membership in the matching server through a communication network through a computer or a communication terminal. When a member registers a member, the company, pool, The metadata and the metadata of the product, the characteristics of the product and the product, the collaboration time, and the price condition are input. The matching server stores the metadata in the meta DB through the metadata classification, A collaborative business matching system between a company and a celebrity that features collaborative business matching through recommendation. 3. The method according to claim 1 or 2,
Famous people of the celebrity pool are registered with the matching server through a communication network as a computer or a communication terminal. When a member is registered, the user inputs the cooperation conditions according to the designated classification table, and the contents of copyright and intellectual property including portrait rights Wherein the matching server is supported by the matching server so as to be separately input. 3. The method according to claim 1 or 2,
The matching server is a server for collecting information such as a celebrity, a style, a collaboration condition, a contract special item, a product and a product characteristic, a collaboration Time, and price conditions, and stores them in a meta database, and matches the collaborative business through the condition search of the celebrity pool of the celebrity pool through a matching engine. (a) storing, in a collaboration matching database, a collaboration condition received by a matching server from a specific company in the enterprise pool and a specific celebrity in the celebrity pool;
(b) the matching server drives a matching engine to determine whether a specific company in the enterprise pool matches a collaboration condition received from a specific celebrity in the celebrity pool;
(c) guiding the collaboration conditions to a specific company in the enterprise pool and a specific celebrity in the celebrity pool when the matching in step (b) fails;
(d) re-receiving a collaboration condition from a specific company in the enterprise pool and a specific celebrity in the celebrity pool, returning to step (a) and storing the re-acquired collaboration condition in a collaboration matching database;
(e) transmitting an electronic contract to a specific company in the enterprise pool and a specific celebrity in the celebrity pool if the matching in step (b);
(f) receiving the signed electronic contract, storing it in the electronic contract database, and terminating the matching process. 9. The method of claim 8,
The matching server sends a mail, SMS, and electronic document to a celebrity and an enterprise that have concluded a collaboration contract through a communication network, and the celebrity and the enterprise that receive the sent data receive the matching result, A method of matching a business collaboration between a business and a celebrity, characterized in that the electronic contract is sent to both parties when transferring the agreement to the matching server. 10. The method of claim 9,
The electronic contract sent to the two parties is stored in a collaboration matching database, and when the celebrity and the company access the matching server and electronically sign / sign the electronic contract, the contract is concluded and the contract signed is an authorized electronic document A storage center and a collaborative matching database, and is configured to be transferred to both parties to the contract and to be effective. 10. The method of claim 9,
And the contract execution and management are performed according to the content of the contract in which the effect is generated. The celebrity and the enterprise can monitor the contract execution history by connecting to the matching server, Monitoring information is provided from the matching server, and the settlement can be confirmed in real time based on the specified condition of the profit generated after the business is performed.

Images