KR102477542B1 - Platform system for matching advertising model based artificial intelligence - Google Patents

Abstract

The present invention relates to an artificial intelligence-based platform system for matching advertising models, and a task to be solved is to provide a model brokery system which systemizes all processes of traditional advertisement/model agency businesses to be dealt online to provide profiles of models and enables direct transactions in a way that advertisers request models they want, and an advertisement/model artificial intelligence matching service that recommends a model that an advertiser wants based on model-related artificial intelligence technology and big data. For example, disclosed is an artificial intelligence-based platform system for matching an advertising model, comprising: a member joining process unit which processes a member join process for models and advertisers; an advertising model searching unit which provides at least one of a resemblance matching function, an advertising product and concept matching function, a name search function and a preference image search function using predefined artificial intelligence algorithms for models joined through the member joining process unit; and a user protection service providing unit which provides an electronic contract service between a model and an advertiser and a safe settlement service.

Description

AI-based advertising model matching platform system {PLATFORM SYSTEM FOR MATCHING ADVERTISING MODEL BASED ARTIFICIAL INTELLIGENCE}

An embodiment of the present invention relates to an artificial intelligence-based advertisement model matching platform system.

The online advertising market has been showing steady growth of 2-6% every year, but as of 2020, it has occupied a 51% share, showing a higher share than the offline advertising market.

By type of advertisement, video advertisements account for about 20%.

The domestic advertising/modeling market has been active around famous celebrities who earn tens of billions of dollars in advertising/modeling fees a year, but the recent development of one-person media has increased the size of the influencer marketing market. Advertising/modeling activities are also highly anticipated.

Patent Publication No. 10-2006-0010557 (published on February 2, 2006) Publication No. 10-2021-0158635 (published date: December 31, 2021) Registered Patent Publication No. 10-1664377 (registration date: October 04, 2016)

An embodiment of the present invention is a model mediation service that systematizes the entire process of existing advertising/model agency business so as to be able to trade online, provides a profile of a model, and allows advertisers to directly trade by requesting a desired model. And, based on model-related artificial intelligence technology and big data, it provides an advertisement model matching platform system that provides an advertisement/model artificial intelligence matching service that recommends models desired by advertisers.

An artificial intelligence-based advertising model matching platform system according to an embodiment of the present invention includes a member registration processing unit that processes membership registration for models and advertisers; An advertisement providing at least one of a look-alike matching function, an advertising product and concept matching function, a name search function, and a preferred image search function using a predefined artificial intelligence algorithm for models registered as members through the member registration processing unit. model search unit; and a user protection service provider that provides electronic contract services between models and advertisers and safe payment services for models.

In addition, the member registration processing unit proceeds with membership registration by receiving detailed member information, classifying the models into amateur models, professional models, and celebrity models, and classifying the advertisers into companies, entertainment agencies, and productions. member information register; and Members who, upon membership registration, proceed with an instant photo shoot and MBTI test for the above amateur and professional models, and register at least one of the business registration certificate, popular culture and arts planning business registration certificate, and related association registration certificate for the advertiser. An option information register may be included.

In addition, the advertising model search unit inputs the photographing data generated through the member option information registration unit into a predefined artificial intelligence algorithm to output a picture of a celebrity who resembles a personal model and a similarity or higher, and the relationship between the model and the output celebrity A look-alike celebrity search unit generating and providing look-alike matching data may be included.

In addition, the advertisement model search unit analyzes the external and internal propensity of the model based on the MBTI test result provided through the member option information registration unit, and inputs the analyzed external and internal propensity data to a predefined artificial intelligence algorithm. A product concept model search unit may be included to derive an advertisement product that most matches the external and internal propensity of the corresponding model, and generate and provide product concept matching data between the derived advertisement product and the corresponding model.

In addition, the advertisement model search unit provides a name search function based on the member detailed information of the entertainer registered through the member detailed information registration unit, and mediation service so that the searched entertainer can directly contact the entertainment agency to which he belongs in an online manner. It may include a direct contact mediation service provider that provides.

In addition, the advertising model search unit selects search desired information for the category, field, preferred image, gender and age group of the model to be searched for, and searches the desired search information based on the member detailed information and pre-established image analysis information. A preferred advertisement model search unit for matching a model according to information and providing a matching result, wherein the preferred advertisement model search unit classifies face images into categories based on the structural feature information of the face and learns artificial intelligence in advance. The image analysis information according to the photographing data generated through the member option information registration unit may be constructed using an intelligent algorithm.

In addition, the user protection service providing unit, an electronic contract service providing unit for providing an electronic contract service between the model and the advertiser; When a model and an advertiser sign an electronic contract, the model fee and safe payment fee are paid in advance from the advertiser, and when the model's commercial shooting is completed, the model fee payment is approved by the advertiser and the model fee is paid to the model. provision department; And a safe company certification badge issuing unit that issues a safe company certification badge to advertisers who have submitted a business registration certificate, a popular culture and arts planning business registration certificate, and a related association registration certificate.

In addition, a model proposal generating unit for automatically completing and providing a model proposal for each model through a database storing information provided through the advertising model search unit and a pre-built model proposal template may be further included.

In addition, when the value of the individual model increases, a model-specific video sales unit for selling undisclosed videos in which amateur models and professional models are filmed is further included, and the model-specific video sales unit sells online A private model collection image registration unit that receives at least one model image data of unpublished photos and videos; NFT issuing unit for issuing an NFT for the model image data; and an NFT trading unit for monitoring the rate of increase in the model fee of the corresponding model registered with the model image data and, if the rate of increase exceeds a preset reference rate, conducts an auction transaction of the NFT of the corresponding individual model.

In addition, a sales agency service is provided to register a photo of a model taken by a model registered as a member through the member registration processing unit, provide the registered model photo in a selectable manner, and pay a usage fee for the selected model photo to be used. The provided model photo sales agency service unit may be further included.

In addition, 3D scanning is performed on a model subscribed to as a member through the member registration processing unit to generate 3D scanning data for the model, and at least one of a virtual human and an artificial intelligence clone is generated based on the 3D scanning data. The virtual model sales agency service unit may further include a virtual model sales agency service that provides a sales agency service so that the virtual model can be used after receiving payment for a usage fee for the produced virtual model.

According to the present invention, a model brokerage service that systematizes the entire process of an existing advertisement/model agency business so as to be able to trade online, provides a profile of a model, and allows advertisers to directly trade by requesting a desired model; It is possible to provide an advertising model matching platform system that provides an advertising/model artificial intelligence matching service that recommends a model desired by an advertiser based on model-related artificial intelligence technology and big data.

1 is a schematic diagram of an artificial intelligence-based advertising model matching platform system according to an embodiment of the present invention.
2 is a block diagram showing the overall configuration of an artificial intelligence-based advertisement model matching platform system according to an embodiment of the present invention.
3 is a block diagram showing the configuration of a member registration processing unit according to an embodiment of the present invention.
4 is a block diagram showing the configuration of an advertisement model search unit according to an embodiment of the present invention.
5 is a diagram illustrating a similar-looking celebrity search function of a model according to an embodiment of the present invention.
6 is a diagram illustrating a function of identifying internal/external tendencies of a model with MBTI personality types according to an embodiment of the present invention.
7 is a diagram illustrating a process of making a direct inquiry after searching for a model name according to an embodiment of the present invention.
8 is a diagram illustrating a process of receiving a proposal after selecting a model condition according to an embodiment of the present invention.
9 is a diagram for explaining a model preferred image search function according to an embodiment of the present invention.
10 is a diagram showing detailed information of a model, actual examination information, celebrity look-alike, and MBTI results through a detailed page according to an embodiment of the present invention by way of example.
11 is a diagram illustrating search results of preferred images according to an exemplary embodiment of the present invention.
12 is a block diagram showing the configuration of a user protection service providing unit according to an embodiment of the present invention.
13 is a diagram showing an example of a model proposal generated through a template according to an embodiment of the present invention.
14 is a block diagram showing the configuration of a model unique video sales unit as an additional configuration of the advertising model matching platform system according to an embodiment of the present invention.
15 is a diagram for explaining an operation process of a model-specific video sales unit according to an embodiment of the present invention.

The terms used in this specification will be briefly described, and the present invention will be described in detail.

The terms used in the present invention have been selected from general terms that are currently widely used as much as possible while considering the functions in the present invention, but these may vary depending on the intention of a person skilled in the art or precedent, the emergence of new technologies, and the like. In addition, in a specific case, there is also a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the invention. Therefore, the term used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, not simply the name of the term.

When it is said that a certain part "includes" a certain component throughout the specification, it means that it may further include other components without excluding other components unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. .

Hereinafter, with reference to the accompanying drawings, embodiments of the present invention will be described in detail so that those skilled in the art can easily carry out the present invention. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

1 is a schematic diagram of an artificial intelligence-based advertising model matching platform system according to an embodiment of the present invention.

Referring to FIG. 1, the artificial intelligence-based advertising model matching platform system 1000 according to an embodiment of the present invention is an application or / and a web browser installed in the model communication terminal 10 and the advertiser communication terminal 20, respectively. It can be implemented in the form of a mediation server 30, and advertisers can use model mediation services that can directly transact by providing model profiles and requesting models desired by advertisers, and based on model-related artificial intelligence technology and big data. In addition to providing an advertisement/model artificial intelligence matching service that recommends a desired model, the entire process of existing advertisement and model agency business can be transacted online. At this time, advertisers can directly deal with models (individuals) or entertainment agencies, and can also request advertisements and proposals from modeling agencies through their own platforms in the conventional way. Individual models and entertainment agencies provide model profiles to the advertising model matching platform system 1000 of this embodiment to enable direct transactions between advertisers and individual models or between advertisers and entertainment agencies. If desired, transactions between advertisers and advertisement/model agencies are possible through the advertisement model matching platform system 1000.

The model communication terminal 10 and the advertiser communication terminal 20 are installed and mounted with a dedicated application or / and a web browser (WEB Browser) for providing a model mediation service and advertisement / model artificial intelligence matching service, PCS ( Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access) )-2000, all types of handhelds such as W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminals, smartphones, smartpads, tablet PCs, etc. Handheld) based wireless communication device.

Here, the web browser is a program that enables the use of web (WWW: world wide web) services and means a program that receives and displays hypertext described in HTML (hyper text mark-up language). For example, Netscape , Explorer, Chrome, etc. In addition, an application means an application on a terminal, and may include, for example, an app executed on a mobile terminal (smart phone).

The mediation server 30 is connected to the model communication terminal 10 and the advertiser communication terminal 20 through Internet communication to provide a model mediation service and advertisement / model artificial intelligence matching service, and is a common hardware in terms of hardware. It has the same configuration as the in-web server, and in terms of software, it may include program modules that are implemented through various types of languages such as C, C++, Java, Visual Basic, Visual C, and the like and perform various functions. In addition, it is provided in various ways depending on the operating system such as DOS, Windows, Linux, Unix, Macintosh, Android, and iOS in general server hardware. It can be implemented using a web server program that is being developed.

On the other hand, as an example of a wireless communication network of the Internet network connecting each of the model communication terminal 10 and the advertiser communication terminal 20 and the mediation server 20, technical standards or communication methods for mobile communication (eg For example, GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA) , High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), 5G, etc.) However, it is not particularly limited. In addition, an example of the wired communication network may be a closed network such as a local area network (LAN) and a wide area network (WAN), preferably an open network such as the Internet. The Internet is based on the TCP/IP protocol and several services that exist on its upper layer, such as HTTP (HyperText Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), SNMP ( Simple Network Management Protocol), Network File Service (NFS), and Network Information Service (NIS).

2 is a block diagram showing the overall configuration of an artificial intelligence-based advertisement model matching platform system according to an embodiment of the present invention, and FIG. 3 is a block diagram showing the configuration of a member registration processing unit according to an embodiment of the present invention. 4 is a block diagram showing the configuration of an advertisement model search unit according to an embodiment of the present invention, FIG. 5 is a diagram for explaining a function of searching for a celebrity who resembles a model according to an embodiment of the present invention, and FIG. 6 is a diagram of the present invention. Figure 7 is a diagram shown to explain the process of making a direct inquiry after searching for a model name according to an embodiment of the present invention, according to an embodiment of the present invention. , FIG. 8 is a diagram for explaining a process of receiving a proposal after selecting a model condition according to an embodiment of the present invention, and FIG. 9 is a diagram for explaining a model preference image search function according to an embodiment of the present invention. FIG. 10 is a diagram showing detailed information of a model, actual examination information, look-alike celebrity, and MBTI results through a detailed page according to an embodiment of the present invention by way of example, and FIG. 11 is a diagram showing preferences according to an embodiment of the present invention 12 is a block diagram showing the configuration of a user protection service provider according to an embodiment of the present invention, and FIG. 13 is a model proposal generated through a template according to an embodiment of the present invention. It is a drawing showing an example of

Referring to FIG. 2, the AI-based advertising model matching platform system 1000 according to an embodiment of the present invention includes a member registration processing unit 100, an advertising model search unit 200, a user protection service providing unit 300, It may include at least one of a model proposal generation unit 400 , a model photo sales agency service unit 500 and a virtual model sales agency service unit 600 .

The membership registration processing unit 100 may process membership registration for models including amateur models, professional models, and celebrity models, and advertisers including companies, entertainment agencies, and productions. Amateur models according to the present embodiment may include aspiring models as general models or unknown unknown models, and models may also include influencers.

As shown in FIG. 3 , the member registration processing unit 100 may include at least one of a member detailed information registration unit 110 and a member option information registration unit 120 .

The member detailed information registration unit 110 receives detailed member information and proceeds with membership registration, but proceeds by dividing amateur models (general models), professional models (professional models) and celebrity models as advertising models, and general companies, Celebrity agencies and productions can be classified as advertisers.

The member information of the model, including general model, professional model, foreign model, celebrity model, influencer, etc., is name, gender, age, body information (height, weight, body size, etc.), career or history In addition to the information, model fees (or desired model fees) may be included. In the case of celebrity models, gender, age, body information (height, weight, body size, etc.) Information, advertising model history information, model fee information, etc. may be included.

The member option information registration unit 120 performs an instant photo shoot and MBTI test for models during membership registration, and at least one of a business registration certificate, a popular culture and arts planning business registration certificate, and a related association registration certificate for an advertising model employer. You can register for one.

On the other hand, in the case of a celebrity, the face is well known, so there is no need to use the celebrity look-alike function described later through instant photo taking. You can take an instant photo through the photo taking function of the provided application.

In addition, in order to provide an internal/external propensity analysis service of a model described later, an MBTI test in the form of a simple question may be conducted for both general models and celebrity models.

In addition, in the case of advertisers such as companies, entertainment agencies, and productions, they can receive business registration certificates, popular culture and arts planning business registration certificates, and related association registration certificates. there is.

The advertisement model search unit 200 uses a predefined artificial intelligence algorithm to perform a look-alike matching function, an advertisement product and concept matching function, a name search function, and a preferred image search for individual models and celebrities registered as members. At least one of the functions may be provided.

To this end, as shown in FIG. 4, the advertising model search unit 200 includes a lookalike celebrity search unit 210, a product concept model search unit 220, a direct contact mediation service provider 230, and a preferred advertisement model search unit. At least one of the parts 240 may be included.

The look-alike celebrity search unit 210 inputs the photographing data generated through the member option information registration unit 120 into a predefined artificial intelligence algorithm to output a picture of an celebrity who resembles a model and a similarity level or higher, and outputs a corresponding personal model. It is possible to generate and provide similarity matching data between the artist and the outputted celebrity.

For example, as shown in FIG. 5, the exclusive application of the model communication terminal 10 activates the instant photo taking function in conjunction with the camera when registering as a member to instantly take a picture of the face of the model applying for membership, The corresponding shooting data is input into a pre-built artificial intelligence algorithm (deep learning), and through a pre-learned face-to-face feature matching comparison algorithm, a celebrity photo judged to be most similar to the model's face can be selected and output. In this way, the corresponding model and celebrity photos derived as output results can be used as model matching data.

The product concept model search unit 220 analyzes the external and internal propensity of the model based on the MBTI test results provided through the member option information registration unit 120, and converts the analyzed external and internal propensity data to a predefined artificial intelligence. It is possible to derive an advertisement product that most matches the external and internal propensity of the model by inputting it to an intelligent algorithm, and generate and provide product concept matching data between the derived advertisement product and the corresponding model.

For example, as shown in FIG. 6, the dedicated application of the model communication terminal 10 proceeds with the MBTI test in the form of a simple question when signing up as a member, and the test result (ie, the answer written by the model) is used as an artificial intelligence algorithm. (deep learning), the model's personality type information and internal/external tendencies are analyzed and output as a result. In addition, the artificial intelligence algorithm (deep learning) analyzes the model's personality type information and internal/external tendencies analysis results. Based on the above, a product that best matches the concept of the corresponding product may be selected from among advertised products, and corresponding advertisement product information may be provided. Here, the concept of the advertisement product is embodied in the image of the advertisement video, and the matching between the label attached to each advertisement video image, the personality type information, and the internal/external tendency is learned in advance to match each model according to the MBTI test result of the model. Advertising concepts can be matched and data can be provided.

The direct contact mediation service providing unit 230 provides member detailed information (gender, age, body information (height, weight, body size, etc.) of celebrities registered through the member detailed information registration unit 120, currently broadcasting drama, It provides a name search function based on movie, entertainment, program information, advertising model history information, model fee information, etc.), and provides a brokerage service so that the searched celebrity can directly contact the entertainment agency to which it belongs.

For example, as shown in FIG. 7, when the name of a model to be searched is entered through a dedicated application of the model communication terminal 10, detailed information about the search result is displayed, and the direct contact function is displayed on the detailed page. It can be used as an intermediary so that the model or the entertainment agency to which the model belongs can be directly contacted by sending text messages to inquire about model fees. Later, when the relevant model is recruited or negotiations on model fees are completed, a follow-up process can be performed through the electronic contract and safe payment service according to the present embodiment.

Of course, the direct contact mediation service providing unit 230 may provide a direct contact mediation service to general models (amateur and professional models) in the same way as celebrity models.

In addition, as shown in FIG. 8, after selecting a major category (general model, professional model, famous celebrity, foreign model, influencer, etc.) in which models are classified through a dedicated application of the model communication terminal 10, the corresponding category AI matching results can be provided by selecting a preferred image among the models in the matching result, and through the Wish function in the matching result, the desired model or the entertainment agency to which the model belongs can be sent a text message to inquire about model fees, etc. You can intermediary to make contact, and then provide a model proposal from an advertising modeling agency to check the model fee and additional information. Later, when the relevant model is recruited or negotiations on model fees are completed, a follow-up process can be performed through the electronic contract and safe payment service according to the present embodiment.

The preferred advertising model search unit 240 selects search desired information for the category, field, preferred image, gender and age group of the advertising model to be searched for, and based on member detailed information and pre-established image analysis information, It is possible to match an advertisement model according to search desired information and provide a matching result.

More specifically, if you want to search for a model with a preferred image, for example, as shown in FIG. there is. The category is divided into general model, professional model, famous celebrity, foreign model, and influencer so that you can select the category you want. Beauty/Dance/Partial Model/Narrator (Racing, Cheerleader)/Sportsperson', 'Singer/Actor/Entertainment and Comedian/MC and Announcer', 'Caucasian/Black/Asian/Hispanic, Children/Music/Dance/Fashion/ It is divided into detailed fields such as beauty/movies/games/mukbang/experts/entertainment/foreigners' so that you can select the desired field, and the preferred image is 'innocent pure clear', 'healthy and energetic', 'sexy and attractive' , 'intelligent, smart, smart, trustworthy', 'arrogant and cool', 'fresh, new, never-before-seen', etc. Desired gender and desired age range are basic, so detailed explanations are omitted.

The preferred advertisement model search unit 240 classifies facial images into categories based on structural feature information of the face, and uses an artificial intelligence algorithm learned in advance to take pictures generated through the member option information registration unit 120. Image analysis information according to data can be constructed. For example, for each face image, a data label such as freshness, atmosphere, fear, sophistication, humorousness, romanticism, etc. By using an artificial intelligence algorithm that has learned the classified categories in advance, an image of a model's face is input, structural feature information of the face of the model is analyzed, and an image category that matches the analyzed result is output to output the corresponding model. Image analysis information can be provided.

As shown in FIG. 10, the advertising model search unit 200 according to the present embodiment provides basic information and career of each model, real-time search results that are automatically updated in real time, and similarities registered at the time of membership registration through the model detail page. It can provide a variety of information related to the results obtained through finding a celebrity and MBTI test. In addition, as shown in FIG. 11, you can immediately check the list of models matched through the preferred image, and as it includes not only celebrities but also newcomers and general models, advertisers have a variety of model choices, and newcomers and general models have many opportunities. It can provide a virtuous circular role that provides

The user protection service providing unit 300 may provide an electronic contract service between a model-related association registered as a member and an advertiser, and a safe payment service for model fees.

To this end, as shown in FIG. 12, the user protection service provider 300 uses at least one of an electronic contract service provider 310, a safe payment service provider 320, and a safe company authentication badge issuer 330. can include

The electronic contract service providing unit 310 may provide an electronic contract service between a model and an advertiser. In this way, contractual disputes between models and advertisers can be prevented in advance by providing an electronic contract service conforming to the standard contract for appearing in advertisements.

The safe payment service providing unit 320, when a model and an advertiser have signed an electronic contract, receives a model fee and a safe payment fee from the advertiser in advance, and approves payment of the model fee from the advertiser when the advertisement shooting of the model is completed. You can receive and pay the model fee to the model. That is, when an advertiser uses the company’s secure payment service after signing a matched model contract, the advertiser pays the model fee and the secure payment fee in advance, approves the payment when the shooting is completed, and the model contracts with the advertiser and uses the company’s secure payment service. In this case, various disputes regarding the payment of modeling fees can be prevented in advance by requiring the advertiser to receive payment in full after the payment is approved by the advertiser once the filming is completed.

The safe company authentication badge issuing unit 330 may issue a safe company authentication badge to advertisers who have submitted a business registration certificate, a popular culture and arts planning business registration certificate, and a related association registration certificate. In this way, the safe company authentication badge issuing unit 330, when submitting certificates and documents issued by the government or related organizations, etc., can help ensure safe transactions between users by providing a safe company badge.

On the other hand, the user protection service provider 300 may provide a contact network with the model through the 'safety number system' provided by the company in order to prevent risks such as leakage of personal information and illegal transactions of industry models in advance. . To this end, a virtual personal number can be assigned instead of the customer's phone number exposed online and offline, and exposure of customer's personal information can be prevented through the safe number service.

The model proposal generation unit 400 automatically completes and provides model proposals for models registered as members through a database in which information provided through the advertising model search unit 200 is stored and a model proposal template built in advance. can Model proposals may be output as documents using model proposal templates targeting various models selected through the above-mentioned favorite selection function.

The model photo sales agency service unit 500 receives a registered photo of a corresponding model from a model registered as a member through the member registration processing unit 100, selectably provides the registered model photo, and provides the selected model photo. A sales agency service may be provided so that a user fee can be paid for and used.

More specifically, when an amateur model (general model), professional model (professional model), or celebrity model uploads their photo, the uploaded photo is displayed on a separate page for selection, and the model photo the user wants is selected. In this case, after paying a fee for using the corresponding photo, the photo can be used through download, etc., and the proceeds from the corresponding fee can be appropriately distributed according to the contents of the electronic contract between the system 1000 and the corresponding model.

The virtual model sales agency service unit 600 performs 3D scanning on a model registered as a member through the member registration processing unit 100 to generate 3D scanning data for the model, and the generated 3D scanning data. It is possible to provide a sales agency service so that at least one virtual model of a virtual human or an artificial intelligence clone is produced based on, and a usage fee (portrait right fee) is paid for the produced virtual model so that it can be used.

More specifically, by generating 3D scanning data for amateur models (general models), professional models (professional models), and celebrity models through 3D scanning, virtual humans and/or AI clones for the models It is possible to create virtual models such as The virtual model produced in this way is expressed as a 3D graphic produced through external imitation of the actual model, and not only expresses the model's voice, expression, and motion as it is, but also adds applied movements (dance, gesture, etc.) It is possible. The virtual model produced in this way can be recreated or modified through a separate agreement on motion, voice, etc. that fits the advertising content desired by the advertiser, as well as the sale of the corresponding portrait right to the desired advertiser, and a separate fee accordingly. Billing and payment is also possible. Proceeds from the fee may be appropriately distributed according to the details of the electronic contract between the system 1000 and the corresponding model.

14 is a block diagram showing the configuration of a model-specific video sales unit as an additional configuration of the advertising model matching platform system according to an embodiment of the present invention, and FIG. 15 explains the operation process of the model-specific video sales unit according to an embodiment of the present invention. It is a drawing shown to do.

Referring to FIG. 14 , the advertisement model matching platform system 1000 according to an embodiment of the present invention may further include a model unique video sales unit 700 .

The model-specific video sales unit 700 is a means for generating additional revenue by selling undisclosed videos in which the individual model is photographed when the value of the individual model registered as a member increases, and as shown in FIG. 710, NFT issuing unit 720 and NFT trading unit 730 may include at least one.

The personal model owned image registration unit 710 may register at least one model image data among photos and videos that have not been released online among the images owned by the personal model. Considering when the value of the individual model rises after active activities, you can upload a photo or video that only you own and conduct an electronic contract related to it. At this time, the electronic contract may include content regarding the distribution of proceeds from the sale of a unique photo or video of the model. It is desirable that the model photos or videos to be issued NFT contain various contents owned only by the model, such as the model's personal pictorial, photo shoot video, and personal event video.

The NFT issuing unit 720 may issue a non-fungible token (NFT) for model image data through a blockchain network. The NFT according to this embodiment extracts a unique hash value by applying a hash function, which is a computer encryption technology, to unique identification information that can identify the image provided by the model and image data for a photo or video of the model, and extracts a unique hash value and transfers it to the NFT. It can be issued in a way that records.

The NFT generated by the NFT issuing unit 720 may be recorded on a blockchain network, and ownership of the model image may be authenticated or proved using the NFT. The NFT issuing unit 720 records the issued NFT on a blockchain network so that it can authenticate or prove the ownership of the model image generated by the NFT. In addition to this method, by registering the NFT information on a separate website server Ownership of the model image may be authenticated or proved later. In the NFT issuing unit 520, NFT authentication or proof uses a hash function used for NFT issuance. This hash function is a non-reversible one-way function, and since only one hash value can be extracted from one original object, , Authenticity can be verified by backtracking the unique hash value recorded in the NFT and checking the image and information about the model image linked to the hash value.

The NFT trading unit 730 monitors the rate of increase in the model fee of the individual model whose model image data is registered, and when the rate of increase reaches a preset reference rate or higher, the NFT of the corresponding individual model may be auctioned. For example, in response to the model fee of the current model, the model video can be set at 100,000 won, and the standard increase rate can be set at 200%. After assigning weights and converting them numerically, the model fee for the model is re-estimated, and if the current increase rate of the re-estimated model fee exceeds the standard increase rate, the video and NFT of the model can be sold through auction. Proceeds from NFTs and model images sold in this process can be appropriately distributed according to the above-mentioned profit distribution clause in the electronic contract.

What has been described above is only one embodiment for implementing the artificial intelligence-based advertisement model matching platform system according to the present invention, and the present invention is not limited to the above embodiment, and as claimed in the following claims Anyone with ordinary knowledge in the field to which the present invention pertains without departing from the gist of the present invention will say that the technical spirit of the present invention exists to the extent that various changes can be made.

1000: AI-based advertising model matching platform system
100: Member registration processing unit
110: Member details register
120: Membership option information register
200: advertising model search unit
210: lookalike celebrity search department
220: product concept model search unit
230: direct contact mediation service provider
240: preferred advertising model search unit
300: user protection service provider
310: Electronic contract service provider
320: safe payment service provider
330: Safe company certification badge issuance department
400: model proposal generation unit
500: Model photo sales agency service department
600: Virtual model sales agency service department
700: model unique video sales department
810: personal model collection image registration
820: NFT issuance department
830: NFT trading department
10: model communication terminal
20: employer communication terminal
30: mediation server

Claims (10)

A membership registration processing unit that processes membership registration for models and advertisers;
An advertisement providing at least one of a look-alike matching function, an advertising product and concept matching function, a name search function, and a preferred image search function using a predefined artificial intelligence algorithm for models registered as members through the member registration processing unit. model search unit;
A user protection service provider that provides electronic contract services between models and advertisers and safe payment for model fees; and
Including a model-specific video sales department to sell undisclosed videos in which amateur models and professional models are filmed when the value of individual models rises,
The model-specific video sales department,
a personal model collection image registration unit for registering at least one model image data among unpublished photos and videos online among the images owned by amateur models and professional models;
NFT issuing unit for issuing an NFT for the model image data; and
An artificial intelligence-based advertising model characterized in that it includes an NFT trading unit for monitoring the rate of increase in the model fee of the model registered with the model image data and, when reaching a preset standard increase rate or higher, for auction trading the NFT of the individual model. Matching platform system.
According to claim 1,
The member registration processing unit,
A member detailed information registration unit that proceeds with membership registration by receiving detailed member information, classifying the models into amateur models, professional models, and celebrity models, and classifying the advertisers into companies, entertainment agencies, and productions; and
Membership option to register at least one of the business registration certificate, popular culture and arts planning business registration certificate, and related association registration certificate for the advertiser, while conducting an instant photo shoot and MBTI test for the above amateur and professional models, respectively, during membership registration An artificial intelligence-based advertisement model matching platform system comprising an information register.
According to claim 2,
The advertising model search unit,
The shooting data generated through the member option information register is input into a predefined artificial intelligence algorithm to output a celebrity photo that resembles a personal model and a pre-set similarity or higher, and generates and provides similarity matching data between the model and the output celebrity An artificial intelligence-based advertising model matching platform system comprising a look-alike celebrity search unit.
According to claim 2,
The advertising model search unit,
Based on the MBTI test results provided through the member option information register, the external and internal propensity of the model is analyzed, and the external and internal propensity of the model is input by inputting the analyzed external and internal propensity data into a predefined artificial intelligence algorithm. An artificial intelligence-based advertising model matching platform system comprising a product concept model search unit that derives an advertising product most matching with and generates and provides product concept matching data between the derived advertising product and the corresponding model.
According to claim 2,
The advertising model search unit,
Provides a direct contact brokerage service that provides a name search function based on the member details of celebrities registered through the member detailed information registration section above, and provides brokerage services so that the searched celebrity can directly contact the entertainment agency to which they belong. Artificial intelligence-based advertising model matching platform system, characterized in that it includes a part.
According to claim 2,
The advertising model search unit,
Select the search desired information for the category, field, preferred image, gender, and age group of the model to be searched for, and match the model according to the search desired information based on the member detailed information and pre-built image analysis information, Further comprising a preferred advertising model search unit providing matching results,
The preferred advertising model search unit,
Characterized in that the image analysis information according to the photographing data generated through the member option information registration unit is constructed using an artificial intelligence algorithm learned in advance by classifying the image of the face into categories based on the structural feature information of the face. AI-based advertising model matching platform system.
According to claim 2,
The user protection service provider,
An electronic contract service provider that provides electronic contract services between models and advertisers;
When a model and an advertiser sign an electronic contract, the model fee and safe payment fee are paid in advance from the advertiser, and when the model's commercial shooting is completed, the model fee payment is approved by the advertiser and the model fee is paid to the model. provision department; and
An artificial intelligence-based advertising model matching platform system characterized by including a safe company authentication badge issuing unit that issues a safe company authentication badge to advertisers who have submitted a business registration certificate, a popular culture and arts planning business registration certificate, and a related association registration certificate.
According to claim 1,
An artificial intelligence-based advertising model further comprising a model proposal generation unit that automatically completes and provides model proposals for each model through a database storing information provided through the advertising model search unit and a pre-built model proposal template. Matching platform system.
According to claim 1,
A sales agency service is provided to receive a photo of a model taken from a model registered as a member through the member registration processing unit, provide the registered model photo in a selectable manner, and pay a usage fee for the selected model photo to be used. An artificial intelligence-based advertising model matching platform system further comprising a model photo sales agency service department.
According to claim 1,
3D scanning is performed on a model subscribed to as a member through the member registration processing unit to generate 3D scanning data for the model, and based on the 3D scanning data, at least one virtual model among a virtual human and an artificial intelligence clone is created. Artificial intelligence-based advertising model matching platform system further comprising a virtual model sales agency service unit that produces and provides a sales agency service so that it can be used by receiving payment for the produced virtual model.

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