KR20150044996A - Advertising method using smart display - Google Patents

Abstract

An advertising method using a smart display according to an embodiment of the present invention comprises: a product recognition step of identifying a product located in a selected area; an advertisement calling step of requesting an advertisement to a server where advertisement data is stored; an advertisement receiving step of receiving the advertisement from the server; and an advertisement loading step of displaying the received advertisement on a screen. In the product recognition step, included is an area selection step of forming an object area by specifying a surrounding are of a selected point. In the area selection step, formed is a border along the perimeter of the selected point and areas having the same color or pattern, and the inside of the border is formed as the object area.

Description

[0001] ADVERTISING METHOD USING SMART DISPLAY [0002]

The present invention relates to an advertising method using a smart display, and more particularly, to an advertisement method using a smart display having an advertisement receiving module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

Especially when information about the objects displayed on the screen during live broadcasting is desired, a lot of effort is needed.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

It is an object of the present invention to provide an advertising method using a smart display capable of providing an advertisement for a product displayed on a screen while watching a live broadcast using a smart device, .

According to an aspect of the present invention, there is provided an advertisement method using smart display, comprising: a product recognition step of identifying a product located in a selected area; an advertisement calling step of requesting an advertisement to a server storing advertisement data; And an advertisement loading step of displaying the received advertisement on a screen, wherein the product recognizing step includes an area selecting step of forming an object area by specifying a selected area around the selected point, And an object region is formed inside the rim.

The product recognition step may include a selected image storage step of storing the selected object area as a selected image.

The product recognition step may include a selected image transmission step of transmitting the selected image to a server.

The product recognition step may include a product search step of searching for a product matching the product image in the product data base stored in the server.

The advertisement calling step may call an advertisement linked to the retrieved goods.

The advertisement method using the smart display includes a similar goods search step of searching for goods similar to the selected goods, a similar goods list generating step of generating and transmitting a similar goods list, and a similar goods list loading step of displaying a similar goods list on the screen .

The advertisement loading step may form an advertisement window on the screen and display the advertisement on the advertisement window.

The advertisement loading step divides the screen to form an advertisement display area and display the advertisement in the advertisement table area.

The advertisement method using the smart display may further include a screen capture step of storing the displayed screen as an image.

The screen capturing step may transmit the captured image to the server, receive a list of the products included in the captured image and an advertisement of the product, and may combine and store the received advertisement.

As described above, according to the present invention, it is possible to easily and quickly provide advertisements for a product displayed on the screen during live broadcasting.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.
4A to 4C are views for explaining an advertising method using a smart display according to the first embodiment.
5 is a configuration diagram of a smart display according to a second embodiment of the present invention.
6 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying a moving picture on a screen, and includes a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 is a repository for storing contents, and provides contents to the broadcasting communication network. The server stores various kinds of contents such as a drama, an entertainment program, and a movie.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through wireless communication such as bluetooth, WiFi, and infrared communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command and generates an electric signal, and the command can be generated by the remote controller 40, the motion smart mobile device 50, and the like. The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, a signal can be inputted by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a goods recognition module 13a, an advertisement calling module 13b, an advertisement receiving module 13c, and an advertisement loading module 13d.

The product recognition module 13a identifies a product when a point where the product exists is selected. The goods recognition module includes an area selection unit that specifies an area including a clicked point when any one point on the screen is clicked, and a selected image storage unit that stores the selected area as an image.

As shown in FIG. 4A, when a user clicks a point at which a product exists by using a remote controller or the like on a screen in which live broadcast is displayed, the region selection unit specifies an area where a product exists to form an object area 81. [ The area selection unit distinguishes the area where the product exists and the surrounding area in consideration of factors such as color and shape. The area selection unit forms a border extending along the circumference of the areas having the same color or pattern as the selected point, and forms the object area inside the border. The selected image storage unit stores the object area 81 as an image file to form a selected image when the area is selected.

The merchandise recognition module 13a includes an image transmission unit for transmitting the selected image to the server 30. The server 30 receives the image and compares the received image with the image stored in the database for the merchandise to search for a matching merchandise .

However, the present invention is not limited thereto. The product recognition module 13a may include a product search unit. The product search unit accesses the server 30 and stores the product image in the product database stored in the server 30, Can be searched. The product retrieval unit may also receive the product database from the server 30 and retrieve the product from the smart display. At this time, it is possible to specify the type of the product according to the shape and shape of the selected image of the product, and receive only the database of the product of the specified type.

The advertisement calling module 13b requests the server 30 in which the advertisement data is stored to transmit the advertisement, and transmits the information about the recognized goods to the server 30 to request the advertisement for the corresponding product.

The advertisement receiving module 13c receives the advertisement data for the corresponding goods from the server 30. [ The advertisement data received by the server 30 includes an image of a commodity and information on a commodity. The product information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of a window displayed on the screen, and may be in the form of a table including an image and product information.

The advertisement loading module 13d displays the advertisement received from the server 30 on the screen. The advertisement loading module 13d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 4B. An area 83 can be formed and an advertisement can be displayed in the advertisement display area 83.

An icon linked to the website may be displayed in the advertisement window 82 so that the web site can be moved to the website for selling the goods and an icon linked to the price comparison website for providing the price comparison of the goods may be displayed .

The advertisement loading module 13d can create the advertisement window 82 at a designated position such as the bottom edge of the screen and can create the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is created, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the created position. Meanwhile, when the advertisement window 82 is created, the advertisement loading module 13d can pause the screen and store the screen that is continuous from the stopping time as a moving picture.

The advertisement loading module 13d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. If the cancel icon is clicked, the advertisement loading module 13d can reproduce the paused screen from the frame after the stored stop and provide it to the user.

In addition, the advertisement loading module 13d may further include a detailed information loading unit for providing detailed information on the goods. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the goods to the server 30, receives the detailed information, and displays the detailed information on the screen. The detail information includes various images about the goods and the material, do.

It may not be possible to find a product in the product database that matches the product selected by the user. In this case, the advertisement calling module 13b generates a signal to form a similar goods list. Accordingly, the server 30 searches for goods similar to the selected goods, generates a similar goods list, and transmits the list to the smart display. The advertisement loading module 13d also displays a list of similar goods on the screen. At this time, the similar product list is composed of a list including names of the products and images of the products.

When the similar product list is displayed on the screen, the user can select the desired product to obtain advertisement and product information. In addition, even if the product desired by the user does not exist in the similar goods list, the user can acquire information on various products, and the business entity that provides the advertisement can receive the fee for the advertisement exposure from the business entity that sells or manufactures the product .

The communication unit 17 can receive detailed information about the product using the wired / wireless communication network. Further, the communication unit 17 transmits the order and payment information through the wired / wireless communication network.

The storage unit 18 provides advertisement information, a list of searched products, and a place to store images of the products.

As described above, according to the present embodiment, since a selected product can be recognized and an advertisement can be received from a server in real time, an advertisement for a product displayed on the screen can be promptly provided even when live broadcasting is implemented on the screen.

3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.

3, an advertisement method using a smart display according to the present embodiment includes a product recognition step (S101) of identifying a product located in a selected area, an advertisement call step (S102), an advertisement receiving step (S103) for receiving an advertisement from the server, and an advertisement loading step (S104) for displaying the received advertisement on the screen.

The product recognition step S101 identifies a product when a point where the product exists is selected. When the user places a cursor on a region where a product exists and selects a product using a remote controller or the like, the product recognition step (S101) identifies the product including the selected point.

The product recognizing step S101 includes an area selecting step of specifying an area around the selected point to form an object area and a selected image storing step of storing the selected area as a selected image.

In the region selection step, the region in which the product exists and the peripheral region are distinguished by considering factors such as color and shape. The region selection step forms a border extending along the periphery of areas having the same color or pattern as the selected point and forms an object area inside the border. In the selective image storing step, when the area is selected, the object area is stored as an image file to form a selected image.

The product recognizing step S101 may include an image transmitting step of transmitting the selected image to the server 30 and a product retrieving step of receiving the product list from the server 30 and searching for a product matching the selected image. At this time, according to the shape and the shape of the product, the type of the product can be specified and only the database of the specified type of product can be received.

However, the product retrieval step is performed in the server, and the product matching the product image can be retrieved from the product database stored in the server using the software installed in the server.

The merchandise searching step determines the type of merchandise using the shape and color of the merchandise in the selected image, and searches for the merchandise whose images match in the same kind of merchandise database.

The advertisement calling step (S102) is performed in the server 30 and may call an advertisement linked to the searched product. An advertisement is coupled to a product database, and an advertisement linked to the product may be called when the product is selected.

The advertisement calling step S102 may be performed by the advertisement calling module 13b installed in the smart display. The advertisement calling module 13b transmits information about the recognized goods to the server 30, Lt; / RTI >

In the advertisement reception step (S103), the server 30 receives the advertisement data for the corresponding goods. The advertisement data received by the server 30 includes an image of a commodity and information on a commodity. The product information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and product information.

The advertisement loading step S104 displays the advertisement received from the server 30 on the screen. 4B, the advertisement loading step S104 may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82. In addition, as shown in FIG. 4C, An area 83 can be formed and an advertisement can be displayed in the advertisement display area 83.

The advertisement loading step S104 includes an advertisement window creation step, and the advertisement window creation step creates an advertisement window to be displayed on the screen by using the advertisement data including the image and the product information. However, if the advertisement data is transmitted in the form of an advertisement window, the advertisement window creation step may be omitted.

In the advertisement loading step S104, when the advertisement window is created, the screen can be temporarily stopped and the screen can be saved from the stop. The advertisement loading step S104 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. If the cancel icon is clicked on the advertisement loading step (S104), the paused screen can be reproduced from the frame after the stored stop and provided to the user.

In addition, the advertisement loading step (S104) may further include a detailed information loading step of providing detailed information on the goods. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the goods is requested to the server, and the detailed information is received and displayed on the screen. The detailed information includes various images about the goods and the material, size and color of the goods.

It may not be possible to find a product in the product database that matches the product selected by the user. To this end, an advertisement method using a smart display includes a similar goods search step of searching for goods similar to the selected goods, a similar goods list generation step of generating and transmitting a similar goods list, and a similar goods list loading step of displaying a similar goods list on the screen .

The similar product search step is performed when a product matching the selected product is not found in the product recognition step, and searches for products having the same shape and color in the same kind of product. The similar product list generation step extracts names and images of similar products and forms a list.

5 is a configuration diagram of a smart display according to a second embodiment of the present invention.

5, the smart display 10 includes an input unit 11, an output unit 12, a control unit 15, a communication unit 17, and a storage unit 18.

Since the smart display 10 according to the present embodiment has the same structure as the smart display 10 according to the first embodiment except for the configuration of the controller 15, a duplicated description of the same structure will be omitted.

The control unit 15 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12.

The control unit 15 includes a screen capture module 15a, a goods recognition module 15b, an advertisement calling module 15c, an advertisement receiving module 15d, and an advertisement loading module 15e.

The screen capture module 15a stores a frame displayed on the screen as an image file when a user inputs a capture signal. The screen capture module 15a can store the screen in a simple image form, and can store an advertisement of a product in an image.

Hereinafter, a case where an advertisement is not combined with an image will be described as an example.

The product recognition module 15b identifies a product when a point where the product exists is selected. The goods recognition module includes an area selection unit that specifies an area including a clicked point when any one point is clicked in the captured image, and a selected image storage unit that stores the selected area as an image.

When a user clicks a point where a product exists using a remote controller or the like, the region selection unit specifies an area where the product exists to form an object area. The area selection unit distinguishes the area where the product exists and the surrounding area in consideration of factors such as color and shape. The selected image storage unit stores the object area as an image file to form a selected image when the area is selected.

The product recognition module 15b includes an image transmission unit for transmitting the selected image to the server 30, where the server 30 receives the image and compares it with the image stored in the database for the product to search for a matching product .

However, the present invention is not limited thereto. The product recognition module 15b may include a product search unit, and the product search unit may access the server 30 to match the selected image in the product database stored in the server 30. [ Can be searched. The product retrieval unit may also receive the product database from the server 30 and retrieve the product from the smart display. At this time, it is possible to specify the type of the product according to the shape and shape of the selected image of the product, and receive only the database of the product of the specified type.

The advertisement calling module 15c requests the server 30 in which the advertisement data is stored to transmit the advertisement, and transmits information about the recognized goods to the server 30 to request an advertisement for the goods.

The advertisement receiving module 15d receives the advertisement data for the corresponding commodity from the server 30. The advertisement data received by the server 30 includes an image of a commodity and information on a commodity. The product information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of a window displayed on the screen, and may be in the form of a table including an image and product information.

The advertisement loading module 15e displays the advertisement received from the server 30 on the screen. The advertisement loading module 15e may form an advertisement window on a screen and display an advertisement on an advertisement window. The advertisement loading module 15e may divide the screen to form an advertisement display area and display the advertisement on the advertisement display area.

The advertisement window may display an icon linked with the website so that the user can go to the website selling the goods, and an icon linked to the price comparison website for providing a price comparison of the goods may be displayed.

In addition, the advertisement loading module 15e may further include a detailed information loading unit for providing detailed information on the goods. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the goods to the server 30, receives the detailed information, and displays the detailed information on the screen. The detail information includes various images about the goods and the material, do.

In this case, the screen capture module 15a transmits the captured image to the server, receives a list of all the products included in the captured image and an advertisement of the product, And stores the combined image.

6 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Referring to FIG. 6, the advertisement method using the smart display according to the present embodiment includes a screen capturing step S201 for storing a screen as an image, a product recognizing step S202 for identifying a product located in the selected area, , An advertisement calling step (S203) for requesting an advertisement to the server in which the advertisement data is stored, an advertisement receiving step (S204) for receiving the advertisement in the server, and an advertisement loading step (S205) for displaying the received advertisement on the screen .

In the screen capturing step S201, when a user inputs a capture signal, a frame displayed on the screen is stored as an image file. The screen can be stored in a simple image form, and an advertisement of a product can be combined and stored in an image.

The product recognition step (S202) identifies a product when a point where the product exists is selected. When the user places a cursor on a region where a product exists and selects a product using a remote controller or the like, the product recognition step (S202) identifies the product including the selected point.

The product recognizing step S202 includes an area selecting step of specifying an area around the selected point to form an object area and a selected image storing step of storing the selected area as a selected image.

In the region selection step, the region in which the product exists and the peripheral region are distinguished by considering factors such as color and shape. In the selective image storing step, when the area is selected, the object area is stored as an image file to form a selected image.

The product recognizing step S202 may include an image transmitting step of transmitting the selected image to the server 30 and a product retrieving step of receiving a product list from the server 30 and searching for a product corresponding to the selected image. At this time, according to the shape and the shape of the product, the type of the product can be specified and only the database of the specified type of product can be received.

However, the product retrieval step is performed in the server, and the product matching the product image can be retrieved from the product database stored in the server using the software installed in the server.

The merchandise searching step determines the type of merchandise using the shape and color of the merchandise in the selected image, and searches for the merchandise whose images match in the same kind of merchandise database.

The advertisement calling step (S203) is performed inside the server (30) and can call an advertisement linked to the searched product. An advertisement is coupled to a product database, and an advertisement linked to the product may be called when the product is selected.

The advertisement calling step S203 may be performed by the advertisement calling module 15c installed in the smart display. The advertisement calling module 15c transmits information about the recognized goods to the server 30, Lt; / RTI >

The advertisement receiving step (S204) receives the advertisement data for the corresponding goods in the server (30). The advertisement data received by the server 30 includes an image of a commodity and information on a commodity. The product information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of a window displayed on the screen, and may be in the form of a table including an image and product information.

The advertisement loading step S205 displays the advertisement received from the server 30 on the screen. The advertisement loading step (S205) may form an advertisement window on a screen, display an advertisement on the advertisement window, divide the screen to form an advertisement display area, and display the advertisement on the advertisement display area.

The advertisement loading step (S205) may form an advertisement window on a screen, display an advertisement on the advertisement window, divide the screen to form an advertisement display area, and display the advertisement on the advertisement display area.

In addition, the advertisement loading step S205 may further include a detailed information loading step of providing detailed information on the goods. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the goods is requested to the server, and the detailed information is received and displayed on the screen. The detailed information includes various images about the goods and the material, size and color of the goods.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

101: Advertising System 10: Smart Display
11: Input unit 11a: Remote control receiving module
11b: Motion recognition module 11c: Local communication module
12: output unit 13, 15: control unit
13a, 15b: goods recognition module 13b, 15c: advertisement calling module
13c and 15d: Advertisement receiving modules 13d and 15e: Ad loading module
15a: Screen capture module 17:
18: storage unit 20: set top box
30: Server 40: Remote control
50: smart mobile device 60: broadcasting network
81: Object area 82: Advertising window
83: Advertisement display area

Claims (10)

A product recognition step of identifying a product located in the selected area;
An advertisement calling step of requesting a server storing advertisement data;
Receiving an advertisement from the server; And
An advertisement loading step of displaying the received advertisement on a screen;
/ RTI >
Wherein the product recognizing step includes an area selecting step of specifying an area around the selected point to form an object area, wherein the area selecting step forms a border extending along a circumference of areas having the same hue or pattern with the selected point, A method of advertising using a smart display in which an interior is formed as an object area. 3. The method of claim 2,
Wherein the product recognition step includes a selected image storage step of storing the selected object area as a selected image. The method of claim 3,
Wherein the product recognition step includes a selection image transmission step of transmitting the selected image to a server. 3. The method of claim 2,
Wherein the product recognition step includes a product search step of searching for a product matching the product image in the product data base stored in the server. 5. The method of claim 4,
Wherein the step of calling an ad invokes an advertisement linked to a searched product. 5. The method of claim 4,
An analogous product retrieval step of retrieving similar products as the selected product, a similar product list generation step of generating and transmitting a similar product list, and a similar product list loading step of displaying a similar product list on the screen, . The method according to claim 1,
Wherein the advertisement loading step forms an advertisement window on a screen and displays an advertisement on the advertisement window. The method according to claim 1,
Wherein the advertisement loading step divides a screen to form an advertisement display area and displays the advertisement on the advertisement display area. The method according to claim 1,
And a screen capture step of storing the displayed screen as an image. The method according to claim 1,
Wherein the screen capture step transmits the captured image to a server, receives a list of the products included in the captured image and an advertisement of the product, and combines the received advertisement with the image to store the advertisement.

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