KR20150001904A - Method for providing charged discount service which is linked with key-word advertisement and system including the same - Google Patents

Method for providing charged discount service which is linked with key-word advertisement and system including the same Download PDF

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Publication number
KR20150001904A
KR20150001904A KR1020130074823A KR20130074823A KR20150001904A KR 20150001904 A KR20150001904 A KR 20150001904A KR 1020130074823 A KR1020130074823 A KR 1020130074823A KR 20130074823 A KR20130074823 A KR 20130074823A KR 20150001904 A KR20150001904 A KR 20150001904A
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KR
South Korea
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information
purchaser
discount
keyword advertisement
keyword
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KR1020130074823A
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Korean (ko)
Inventor
김형근
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김형근
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Priority to KR1020130074823A priority Critical patent/KR20150001904A/en
Publication of KR20150001904A publication Critical patent/KR20150001904A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0234—Rebates after completed purchase
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for providing a charged discount service linked with a keyword advertisement comprises the steps of: connecting to a keyword advertisement server of a card company through a terminal of a member store and inputting advertisement information and charged discount information of the member store to the keyword advertisement server of the card company, by the member store; connecting to the keyword advertisement server of the card company through a terminal of a purchaser to search for a specific shopping mall or home page through input of a keyword, by the purchaser; receiving the keyword inputted by the purchaser, extracting information corresponding to the keyword, and displaying the information in the terminal of the purchaser, by the keyword advertisement server of the card company; downloading a charged discount coupon for the corresponding shopping mall or home page by selecting specific information from the numerous shopping mall and home page information displayed in the terminal of the purchaser, by the purchaser; checking whether the purchaser has an account in the keyword advertisement server by extracting a code for identifying the purchaser from a payment information management server of the card company and transmitting the code to the keyword advertisement server when the purchaser makes payment with a card in the specific member store; checking whether the purchaser has a charged discount coupon previously downloaded from the keyword advertisement server and whether the charged discount coupon is within an available period when the purchaser has the account; informing the payment information management server of the card company of the charged discount information to reflect the charged discount information to the next payment billing of the purchaser when the purchaser has the available discharged discount coupon; and finally completing all related calculations including fees of the card company and the member store.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing a discount service in connection with a keyword advertisement, and a system including the discount discount service.

An embodiment according to the concept of the present invention relates to a method of providing a keyword advertisement system and a bill discount service that can promote a homepage to a specific merchant operating a website by a credit card company, And the method of returning the saved cost to the direct purchaser of the merchant in the form of a discounted discount, and the method Lt; / RTI >

Keyword advertising is an advertising method that anyone who has an online homepage thinks about once. It is mainly used by online shopping mall operators and offline businesses (hospitals, etc.). These companies are putting branding as a top priority for advertisers to engage their brand, and they are setting up a market of about 1.5 trillion won in 2012. This method has been accepted as a cost-per-click method in a reasonable way at the beginning of service, but in recent years, there is a growing demand for improvement due to fraudulent clicks and low purchase conversion rates.

In spite of this background, major keyword advertisers such as Daum and Naver are not satisfied with the market demand for improvement as the revenue of more than 50% Is still falling.

On the other hand, credit card companies offer various promotions to card issuers in order to acquire additional card customers and increase the amount of credit card payment. The above-mentioned discount for the specific merchants is also one of the methods of promotion .

Generally, in order for a credit card company to make a billing discount contract with a specific merchant, several offline meetings, telephone counseling, etc. are required, and consultation on the charge discount rate and the discount charge ratio should be given priority. The card company informs the issuer of the card issuance at the time of card issuance and continuously informs the card users about the merchant that has the discount contract, but in reality, the corresponding functions are not felt effectively at the merchant position. For this reason, the share of the discount discount amount varies depending on the case. However, the ratio of the card company to the merchant 50:50 is normal. In order to preserve the charge discount amount as the card fee according to the member's card use, There is a certain restriction on the discount function according to the use performance.

Since the billing discount contract is made between the credit card company and the merchant by such a complicated procedure, the normal billing discount service is limited to some large merchant stores, contracts with insufficient flexibility for a long period of time, And so on. In some cases, when making a card product, there are cases where a limited number of charge discount merchants are released.

The present billing discount method does not satisfy the requirement of the real time promotion according to the situation of the merchant at the time of the merchant in terms of the merchant shop, and many small merchants other than the large merchant shop are being neglected. It is inconvenient to consider it, and there is room for improvement.

Accordingly, in the present invention, for a merchant who is spending a large amount of money on keyword advertisements among a large number of credit card merchants, Naver and the like, Naver is not a keyword advertisement for the next keyword but a credit card company itself And to propose a new method of promoting and charging a franchisee that can return the saved advertising costs to the franchisee's actual purchasing customers as a benefit of the discount type.

The technical problem to be solved by the present invention is to provide a free-of-charge keyword-based advertisement system for a card company member provided by a credit card company to a merchant of a card company that owns a homepage and to allow the merchants to carry out a more effective promotion And to provide a system including the method for enabling the direct purchaser of the merchant to proceed with the real-time charge discount event.

A method for providing a keyword-based advertisement system according to an embodiment of the present invention and conducting a real-time billing discount event associated therewith is a method in which a merchant transmits advertisement information and charge discount information of a merchant through a terminal of a merchant, Connecting to a server and inputting a keyword, a purchaser accessing a keyword advertisement server of a credit card company through a buyer terminal, searching for a specific shopping mall or a homepage by inputting a keyword, receiving a keyword inputted by the buyer Extracting information suitable for the keyword and displaying it on the buyer terminal, selecting a specific information among a plurality of shopping malls and website information displayed on the buyer terminal and downloading a discount coupon for the shopping mall and the homepage, To pay a card at a particular merchant. A step of checking whether the buyer has an account in the keyword advertisement server through a code capable of identifying the buyer in the payment information management server of the credit card company; if the account is present, A step of notifying the billing information management server of the card company of the billing discount information when the billing discount coupon is downloaded, and reflecting the billing discount information when the billing information is charged by the purchaser in the future, and finally, Including all of the fees for the service.

The method and apparatus according to the embodiment of the present invention allow a credit card company franchisee to save an unnecessary keyword advertisement expense that has been spent after the Naver.

The method and apparatus according to the embodiment of the present invention allow a card company franchisee to perform a real-time charge discount event according to the convenience of a franchisee to conduct more efficient marketing, thereby increasing the profitability of the franchisee.

The method and apparatus according to embodiments of the present invention alleviate the complexity of the numerous issues that card users must consider in order to receive a discounted benefit.

The method and apparatus according to the embodiment of the present invention allow the card company to obtain the additional commission on the use of the system so that the profitability of the card company can be increased.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In order to more fully understand the drawings recited in the detailed description of the present invention, a detailed description of each drawing is provided.
1 is a block diagram of a billing discount providing system in connection with a keyword advertisement according to an embodiment of the present invention.
FIG. 2 is a data flow of a billing discount providing method in connection with a keyword advertisement using a billing discount providing system linked with a keyword advertisement in FIG.

Specific structural and functional descriptions of embodiments of the present invention disclosed herein are illustrated for purposes of illustrating embodiments of the inventive concept only, And can be embodied in various forms and should not be construed as limited to the embodiments set forth herein.

The embodiments according to the concept of the present invention can make various changes and have various forms, so that specific embodiments are illustrated in the drawings and described in detail herein. It should be understood, however, that the embodiments according to the concepts of the present invention are not intended to be limited to any particular mode of disclosure, but rather all variations, equivalents, and alternatives falling within the spirit and scope of the present invention.

The terms first and / or second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are intended to distinguish one element from another, for example, without departing from the scope of the invention in accordance with the concepts of the present invention, the first element may be termed the second element, The second component may also be referred to as a first component.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . Other expressions that describe the relationship between components, such as " between "or" neighboring to "

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In this specification, the terms "comprises ", or" having ", or the like, specify that there is a stated feature, number, step, operation, , Steps, operations, components, parts, or combinations thereof, as a matter of principle.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as ideal or overly formal in the sense of the art unless explicitly defined herein Do not.

In this specification, a module may refer to a logical unit or a set of hardware resources that can execute the program code and the program code, and may refer to a physically connected code or a type of hardware It does not mean anything.

In this specification, a database (DB) may mean a functional and structural combination of software and hardware that stores information corresponding to each DB. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the DB. In addition, it can be implemented in various ways such as a linked-list, a tree, and a relational DB, and includes all data storage media and data structures capable of storing information corresponding to the DB.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings.

1 is a block diagram of a billing discount providing system 10 in conjunction with a keyword advertisement according to an embodiment of the present invention.

Referring to FIG. 1, a billing discount providing system 10 associated with a keyword advertisement may include a keyword advertisement server 100, a purchaser terminal 200, an affiliate shop terminal 300, and a billing information management server 400.

The keyword advertisement server 100 stores information on the promotion of the merchant (for example, a homepage name, description phrase, URL, representative photograph, etc.) and bill discount information (discount rate, discount amount, , A discount item, etc.).

The merchant can upload or update the advertisement content, image, description, billing discount, etc. through the keyword advertisement server 100.

The purchaser terminal 200 and the merchant terminal 300 can be connected to the Internet such as a personal computer (PC), a cellular phone, a smart phone, a laptop computer, or a tablet PC You can include any device that you have.

FIG. 2 is a data flow of a billing discount providing method in connection with a keyword advertisement using a billing discount providing system linked with a keyword advertisement in FIG.

The keyword advertisement server 100 receives various publicity and billing discount information and policies for the merchant entered by the merchant's stock from the merchant terminal 300 and stores the information in the keyword advertisement server 100. [ , S12). As a matter of course, the merchant must receive the account through subscription to store the information in the keyword advertisement server.

A potential purchaser who wishes to use the shopping search service provided by the card company accesses the keyword advertisement server 100 through the purchaser terminal 200 and searches the keyword advertisement server 100 through the keyword search in the same manner as the search process Find the desired shopping mall. The keyword advertisement server 100 extracts the appropriate information corresponding to the search word of the buyer through the buyer terminal 200 and displays it on the buyer terminal 200. (S14, S16)

The search result information displayed on the buyer terminal 200 is transmitted from the keyword advertisement server 100 and the buyer downloads the discount discount coupon related to the shopping mall or homepage desired by the buyer. The information is immediately stored in the keyword advertisement server in association with the buyer account (S18, S20). At this time, if the buyer is not logged in to the keyword advertisement server, Encourage you to create a server account. When creating an account, basic information such as a mobile phone number and a resident registration number, which can identify the user, is input together with the ID of the account.

The purchaser who has downloaded the discount coupon can click the shopping mall and the homepage URL provided by the keyword advertisement server 100 to surf the corresponding page. When surfing, when there is a favorite item in the shopping mall and payment is made by the card company operating the keyword advertisement server 100, the payment information is transmitted to the payment information management server 400 of the card company And the billing information management server 400 inputs commonly the information of the card user stored in the server (user identifiable information such as resident registration number and mobile phone number) at the time of user account creation in the keyword advertisement server 100 Extracts the received information and transmits it to the keyword advertisement server 100 (S22), and inquires whether the payee has a downloaded discount coupon that has been downloaded through the keyword advertisement server 100 and whether or not the coupon is valid. (S24, S26) The example described so far exemplifies the case where the buyer uses the online shopping mall. When the buyer uses the online shopping mall through the keyword advertisement server, The billing discount is carried out in the same process even if the user visits the homepage of the merchant business operator and downloads the billing discount coupon and directly visits the store or the store of the offline business and directly executes the credit card settlement.

The keyword advertisement server 100 notifies the payment information management server 400 of whether the payer of the payer requested to download the discount coupon is to be downloaded and validation information on the expiration date (S28)

The billing information management server 400 determines whether or not the biller is discounted based on the confirmation result received from the keyword advertisement server 100 and reflects the billing discount when billing the biller. The fee settlement process for use is proceeded (S30)

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Billing discount system linked with keyword advertisement
100: Keyword ad server
200: Buyer terminal
300: Merchant terminal
400: Billing information management server

Claims (1)

The merchant connecting the merchant's advertisement information and bill discount information to the card company's keyword advertisement server through the merchant's terminal; Accessing a keyword advertisement server of a card company through a buyer terminal and searching for a specific shopping mall or a homepage through keyword input; Receiving a keyword inputted by a buyer, extracting information suitable for the keyword, and displaying the information on the buyer terminal; Selecting specific information from a plurality of shopping malls and website information displayed on the buyer terminal and downloading a discount coupon for the shopping mall and the homepage; And
Extracting a code capable of identifying a buyer from a payment information management server of a credit card company and delivering the code to a keyword advertisement server to confirm whether the buyer has an account in the keyword advertisement server when the buyer makes a card payment at a specific merchant; If there is an account, checking whether the buyer has a discount coupon downloaded from the keyword advertisement server and within a valid period; If there is a valid discount coupon, notifying the billing information management server of the credit card company of the bill discount information, and reflecting the discount discount information at the billing bill of the future purchaser; And finally completing all settlement including the fees of the card company and merchant related to this.
KR1020130074823A 2013-06-27 2013-06-27 Method for providing charged discount service which is linked with key-word advertisement and system including the same KR20150001904A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020130074823A KR20150001904A (en) 2013-06-27 2013-06-27 Method for providing charged discount service which is linked with key-word advertisement and system including the same

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020130074823A KR20150001904A (en) 2013-06-27 2013-06-27 Method for providing charged discount service which is linked with key-word advertisement and system including the same

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KR20150001904A true KR20150001904A (en) 2015-01-07

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