KR20140138479A - Advertisement delivery system and method thereof, and apparatus applied to the same - Google Patents

Advertisement delivery system and method thereof, and apparatus applied to the same Download PDF

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Publication number
KR20140138479A
KR20140138479A KR20130059083A KR20130059083A KR20140138479A KR 20140138479 A KR20140138479 A KR 20140138479A KR 20130059083 A KR20130059083 A KR 20130059083A KR 20130059083 A KR20130059083 A KR 20130059083A KR 20140138479 A KR20140138479 A KR 20140138479A
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KR
South Korea
Prior art keywords
advertisement
terminal device
remote
content
providing
Prior art date
Application number
KR20130059083A
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Korean (ko)
Inventor
손상목
Original Assignee
에스케이플래닛 주식회사
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Priority to KR20130059083A priority Critical patent/KR20140138479A/en
Publication of KR20140138479A publication Critical patent/KR20140138479A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Abstract

The specification provides a system and a method for providing advertisement, and an apparatus applied to the same. When a terminal device is determined to be a target for a long range advertisement based on advertisement request information received from the terminal device, a long range advertisement area related to a current location of the terminal device is acknowledged, and the terminal device is enabled to directly receive advertisement content from a content providing apparatus located in the long range advertisement area. Therefore, an advertisement service can be smoothly provided to the target for a long range advertisement located abroad, even while minimizing the cost and time required at a network side.

Description

ADVERTISEMENT DELIVERY SYSTEM AND METHOD THEREOF, AND APPARATUS APPLIED TO THE SAME [0002]

The present invention relates to a method for allowing a terminal device to directly receive advertisement contents from a content providing device located in a remote advertisement area when a terminal device for receiving advertisement contents is located in a foreign advertisement area.

In recent years, as the number of overseas Internet segments increases, advertisement services are provided not only to the advertiser's country, but also to the remote advertisement objects located in the second and third countries.

However, when providing advertisement contents to a remote advertisement destination located overseas as described above, various problems such as a delay in a service time due to a long distance and a change in the transmission / reception state of traffic due to a lot of routers Lt; / RTI >

As a solution to this problem, there is a method of installing and operating a dedicated network equipment for advertisement service in an Internet data center (IDC) of a country, but in this case, it takes a lot of cost and time to install and operate the equipment Also exist.

Accordingly, a new advertisement service method for minimizing the cost and time required at the network end in providing the advertisement contents to the remote advertisement target will be required.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and it is an object of the present invention to provide a method and apparatus for a mobile communication terminal, It is possible to confirm the remote advertisement area related to the current location of the device and directly receive advertisement contents from the content providing device located in the remote advertisement area by the terminal device, And to provide seamless advertisement service to the remote advertisement target located.

According to a first aspect of the present invention, there is provided an advertisement providing apparatus, comprising: a determination unit for determining whether the terminal apparatus is an object of a remote advertisement based on advertisement request information received from the terminal apparatus; A confirmation unit for confirming a remote advertisement area related to a current location of the terminal device when it is determined that the terminal device is the target of the remote advertisement; And a controller for allowing the terminal to directly receive the advertisement content from the content providing apparatus located in the remote advertisement area.

More specifically, the advertisement request information includes network information for identifying a country where the terminal device is currently located, and the determination unit determines that the current location of the terminal device is not domestic based on the network information The terminal device is determined to be the object of the long distance advertisement.

More specifically, the advertisement providing apparatus may further include a designation unit for designating an advertisement content allocation amount for the remote advertisement area, and the designation unit may designate an advertisement content allocation amount for the remote advertisement area on a time zone basis .

More specifically, the advertisement providing apparatus may further include a providing unit for providing a connection address for the advertisement contents, and the controller may provide the connection address for the advertisement contents to the terminal in the providing unit , The terminal device receives the advertisement content from the content providing device located in the remote advertisement area and exhausts the advertisement content allocation amount for the remote advertisement area designated for the time zone.

More specifically, the access address for the advertisement content is provided on the basis of the amount of advertisement content remaining unused in the advertisement content allocation amount for the remote advertisement area designated for each time zone, Only in a case where the advertisement content remaining amount exists in the advertisement content allocation amount for the remote advertisement area designated to correspond to the time slot in which the advertisement content is received, the connection address for the advertisement content is provided to the terminal device .

According to a second aspect of the present invention, there is provided an advertisement providing method including: an advertisement request step of transmitting advertisement request information for receiving advertisement contents to an advertisement providing apparatus; A confirming step of confirming a remote advertisement area related to a current location of the terminal device when the advertisement providing device determines that the terminal device is a target for remote advertisement based on the advertisement request information; And a control step of allowing the advertisement providing apparatus to directly receive the advertisement content from the content providing apparatus located in the remote advertisement area in the terminal apparatus.

According to a third aspect of the present invention, there is provided a method of operating an advertisement providing apparatus, the method comprising: determining whether the terminal apparatus is an object of a remote advertisement based on advertisement request information received from the terminal apparatus; A confirming step of confirming a distant advertisement area related to a current location of the terminal device when it is determined that the terminal device is the target of the remote advertisement; And a control step of allowing the terminal device to directly receive the advertisement content from the content providing apparatus located in the remote advertisement area.

More specifically, the advertisement request information includes network information for identifying a country where the terminal device is currently located, and the determining step may include determining whether the current location of the terminal device is not domestic based on the network information , It is determined that the terminal device is the target of the long distance advertisement.

More specifically, the method further includes a designation step of designating an advertisement content allocation amount for the remote advertisement area, wherein the designation step designates an advertisement content allocation amount for the remote advertisement area by time zone .

More specifically, the method may further include a providing step of providing a connection address for the advertisement content, and the controlling step may include, in the providing step, providing a connection address for the advertisement content to the terminal device , The terminal device receives the advertisement content from the content providing device located in the remote advertisement area and exhausts the advertisement content allocation amount for the remote advertisement area designated for the time zone.

More specifically, the access address for the advertisement content is provided based on the amount of advertisement content remaining unused in the advertisement content allocation amount for the remote advertisement area designated for each time zone, Only in a case where the advertisement content amount exists in the advertisement content allocation amount for the remote advertisement area designated to correspond to the time zone in which information is received, in the providing step, the connection address for the advertisement content is provided to the terminal device .

According to a fourth aspect of the present invention, there is provided an advertisement providing system including: a terminal device for transmitting advertisement request information for receiving advertisement contents; And a remote advertisement area associated with the current location of the terminal device when the terminal device determines that the terminal device is a target for remote advertisement based on the advertisement request information received from the terminal device, And an advertisement providing device for directly receiving the advertisement content from the content providing device.

According to the present invention, there is provided an advertisement providing system, a method thereof, and a device applied thereto, when a terminal device to receive advertisement contents is located in a foreign advertisement area corresponding to a remote advertisement area, By directly receiving the advertisement contents from the contents providing apparatus, it is possible to provide a seamless advertisement service to the remote advertisement object located abroad even in a state where the cost and time required at the network end are minimized.

1 is a schematic configuration diagram of an advertisement providing system according to an embodiment of the present invention;
2 is a schematic configuration diagram of an advertisement providing apparatus according to an embodiment of the present invention;
FIG. 3 is a schematic flowchart for explaining an operational flow in an advertisement providing system according to an embodiment of the present invention; FIG.
FIG. 4 is a schematic flow chart illustrating an operation flow of an advertisement providing apparatus according to an embodiment of the present invention; FIG.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating an advertisement providing system according to an embodiment of the present invention.

1, an advertisement providing system according to an embodiment of the present invention includes a plurality of terminal devices 100 for requesting and receiving advertisement contents corresponding to advertisement media, And a content providing apparatus 300 for providing advertisement contents to the terminal apparatus 100. The advertisement providing apparatus 200 receives the advertisement contents from the terminal apparatus 100,

Herein, the terminal device 100 refers to a mobile device for executing an application that is an advertisement medium or connecting to a web page, for example, a smart phone, a tablet PC, a PDA, An application running as an advertisement medium can be executed or a device capable of accessing a web page can be included.

The advertisement providing apparatus 200 refers to an advertisement platform server for providing advertisement contents to an advertisement medium executed in the terminal apparatus 100. The advertisement providing apparatus 200 may be an advertisement platform server for providing advertisement contents to the terminal apparatus 100 according to the advertisement request information received from the terminal apparatus 100. [ 100 to access the contents providing apparatus 300 and receive the advertisement contents.

The content providing apparatus 300 refers to a server operated by a content delivery network (CDN) service provider in an area adjacent to the current location of the terminal apparatus 100, And provides the advertisement contents registered by the advertiser to the advertiser.

Here, the content transmission network service may include a CDN server installed on an Internet service provider side of the contents concentrated in the web server of the contents provider (contents provider) And delivers the content from the CDN server to the user in an optimal path.

Meanwhile, according to an embodiment of the present invention, an advertisement service for providing advertisement contents to a terminal device 100, that is, a remote advertisement target, which is located not only in the domestic market but also overseas, is provided.

In the case of the advertisement service, the dynamic request (DR) period in which the terminal device 100 transmits the advertisement request information to the advertisement providing device 200 and the dynamic request (DR) And a static request (SR) section for receiving contents.

Here, in the case of the dynamic request period, the type of the advertisement medium (application, mobile web page) in the terminal device 100 and the type of the advertisement medium in the terminal device 100 are set as an interval for the session between the terminal device 100 and the advertisement providing device 200, The traffic between the terminal device 100 located in the foreign country and the advertisement providing device 200 located in the country is required to be transmitted to the advertisement providing device 200 every time according to the current location of the terminal device 100, Should occur.

On the other hand, in the case of the static request period, as a period for the terminal device 100 to substantially receive the advertisement content registered from the advertiser, the terminal device 100 receives the advertisement content from the advertisement providing device 200 in the above- The content providing apparatus 300 does not need to be located in the same place as the advertisement providing apparatus 200 because the advertisement providing apparatus 300 accesses the content providing apparatus 300 based on the connection address (URL).

Accordingly, in an embodiment of the present invention, when the terminal device 100 is located in a foreign country corresponding to a remote advertisement area, the terminal device 100 may request advertisement contents from the content providing device 300 located in the remote advertisement area A method for directly receiving the data is proposed. Hereinafter, the method will be described in detail.

The terminal device 100 performs a function of acquiring and displaying advertisement contents.

More specifically, according to the execution of the advertisement medium, the terminal device 100 delivers the advertisement request information to the advertisement providing device 200 through a software development kit (SDK) mounted on the advertisement medium, And receives a connection address (URL) for advertisement contents from the device 200.

The terminal device 100 accesses the content providing device 300 adjacent to the current location based on the connection address for the advertisement content to receive the advertisement content registered from the advertiser from the content providing device 300, And displayed on the execution screen of the medium.

At this time, the terminal device 100 displays the received advertisement contents in the form of an offer wall system in which a plurality of advertisements are listed, an advertisement method in which an advertisement medium is displayed in front of an execution screen in the middle of executing an application, A banner method for displaying the advertisement information, and an icon method for displaying the advertisement information in the form of an icon.

The advertisement providing apparatus 200 performs a function of determining whether the terminal apparatus 100 is an object of a remote advertisement.

More specifically, when advertisement request information is received from the terminal device 100, the advertisement providing device 200 determines whether the terminal device 100 that has transmitted the advertisement request information is an object of a remote advertisement.

Here, the advertisement request information received from the terminal device 100 includes network information for identifying the country where the terminal device 100 is currently located.

If it is determined that the current location of the terminal device 100 is located in a location other than the home location where the advertisement providing device 200 is located based on the network information included in the advertisement request information, It is determined that the terminal device 100 is an object for a distance advertisement located in a remote advertisement area.

Also, the advertisement providing device 200 performs a function of confirming a remote advertisement area where the terminal device 100 is currently located.

More specifically, when it is determined that the terminal device 100 is the object of the remote advertisement, the advertisement providing device 200 confirms the remote advertisement area related to the current location of the terminal device, And confirms the contents providing apparatus 300 storing the contents.

In addition, the advertisement providing device 200 performs a function of allowing the terminal device 100 to receive advertisement contents.

More specifically, when the content providing device 300 located in the remote advertisement area where the terminal device 100 is located is confirmed, the advertisement providing device 200 transmits the advertisement information to the content providing device 300 located in the remote advertisement area And provides the terminal device 100 with a connection address for the advertisement contents so that the terminal device 100 can directly receive advertisement contents from the contents providing device 300 adjacent to the current location.

At this time, the advertisement providing apparatus 200 provides the terminal 100 with a connection address for the advertisement contents, so that the advertisement content allocated for the remote advertisement area designated in each time zone can be exhausted.

Hereinafter, the configuration of the advertisement providing apparatus 200 according to an embodiment of the present invention will be described in more detail with reference to FIG.

That is, the advertisement providing apparatus 200 according to an embodiment of the present invention includes a determination unit 210 for determining whether the user is a remote advertisement target, a confirmation unit 220 for identifying a remote advertisement area, And a control unit 230 for directly receiving advertisement contents from the contents providing apparatus 300 located in the remote advertisement area.

In addition, the advertisement providing apparatus 200 according to an embodiment of the present invention includes a receiving unit 240 for receiving advertisement request information from the terminal device 100, a designation unit 250 for designating an advertisement content allocation amount, And a providing unit 260 for providing a connection address for the advertisement contents.

The advertisement providing apparatus 200 includes the determination unit 210, the verification unit 220, the control unit 230, the reception unit 240, the determination unit 250, and the providing unit 260 The configuration may be implemented in the form of a software module executed by a processor, or a combination thereof.

The determination unit 210 determines whether the terminal device 100 is a remote advertisement target.

More specifically, when the advertisement request information transmitted from the terminal device 100 is received through the reception unit 240, the determination unit 210 determines whether the terminal device 100 that has transmitted the advertisement request information is the target of the remote advertisement .

At this time, if it is determined that the current position of the terminal device 100 is located in a location other than the home country where the advertisement providing device 200 is located, based on the network information included in the advertisement request information, It is determined that the device 100 is a far-reaching advertisement object located in the remote advertisement area.

Here, the determination unit 210 determines whether the terminal apparatus 100 is located in a foreign country or not, even if the terminal apparatus 100 is not located overseas, as described above, , And a middle-mile section where a wide range of local conditions and network operators such as local and backbones intersect each other in a different situation exist, the terminal device 100 that has transmitted the advertisement request information is a target for a long distance advertisement It can be judged.

For reference, in the case of the above-mentioned process of receiving the advertisement request information transmitted from the terminal device 100, it corresponds to the dynamic request period.

In an embodiment of the present invention, in order to prevent Internet traffic between the terminal device 100 and the advertisement providing device 200 from being routed to another route in the middle-mile period in the dynamic request period, May be applied to the advertisement providing apparatus 200 through the normal TCP acceleration solution equipment as follows.

Connection address for dynamic request interval Existing Access Address (URL) http://staging.t-ad.co.kr:16000/bin/InappRequest Change Contact Address (URL) http://logic-staging.t-ad.co.kr/bin/InappRequest

The confirmation unit 220 performs a function of confirming a remote advertisement area where the terminal device 100 is currently located.

More specifically, if it is determined that the terminal device 100 is the target of the remote advertisement, the confirmation unit 220 identifies a remote advertisement area related to the current location of the terminal device, The content providing apparatus 300 that stores the content.

The control unit 230 functions to allow the terminal device 100 to receive advertisement contents.

More specifically, when the content providing apparatus 300 located in the remote advertisement area corresponding to the current position of the terminal apparatus 100 is identified, the controller 230 transmits the content providing apparatus 300 located in the remote advertisement area By providing the terminal device 100 with a connection address for the advertisement content previously registered in the content providing device 300, the terminal device 100 can directly receive the advertisement content from the content providing device 300 adjacent to the current location .

At this time, the control unit 230 provides the connection address for the advertisement contents to the terminal device 100 in the providing unit 260, so that the advertisement content allocation amount for the remote advertisement area designated for each time zone can be exhausted .

For this purpose, the control unit 250 specifies a separate advertisement content allocation amount for the remote advertisement area on a time slot basis to reflect the advertisement consumption state by time zone in the remote advertisement region different from the domestic one.

That is, since the advertisement consumption time may be different in the area where the advertisement providing apparatus 100 is located (domestic) and the advertisement consumption time in the remote advertisement area (overseas), when the advertisement contents allocation amount is designated, Weights should be assigned and the amount of advertisement content allocated should be specified.

For example, if 240 advertisement contents per day should be designated as the advertisement contents allocation amount, it is possible to designate 10 advertisement contents as the allocation amount of advertisement contents per 24 hours by time zone. However, during the period of 3 to 6 o'clock By assigning weights equal to or less than 1, it is possible to assign less than ten advertisement contents to the advertisement content allocation amount.

However, in the case of overseas, since the above-mentioned time reference is not applied equally, when an advertiser registers an advertisement, he or she can select a country to advertise so that targeting by country can be applied, It is possible to apply a different weighting table to the domestic standard.

For example, if the current time in Korea is 13:00, the US time is 5:00 am on the day before due to the time difference, and the weight assigned to the advertisement content allocation amount corresponding to each country in the corresponding time zone reflects the state of advertisement consumption And can be specified differently as shown in [Table 2] below.

Korean weight US weight 12 o'clock 1.3 0.7 13:00 1.5 0.5 14:00 1.4 0.9

In this regard, the control unit 230 determines that only the advertisement content remaining amount that has not been exhausted exists in the advertisement content allocation amount for the remote advertisement area designated to correspond to the time zone when the advertisement request information is received from the terminal device 100 , And provides the connection address of the advertisement contents to the terminal device 100 by the provider 260 so that the amount of advertisement content assigned in the corresponding time zone can be exhausted.

As described above, providing the access address for the advertisement contents so that the advertisement contents may be exhausted within the limit of the amount of the advertisement content allocated by the designating unit 250 for each time period is determined by the Fill Rate ).

Here, the supply guarantee rate refers to a ratio between the amount of advertisement content Impression that can be substantially provided as compared with the number of ad requests (Request) received with respect to a specific advertisement medium as in the following [Expression 1].

[Equation 1]

Fill Rate = Impression / Number of Ad Requests * 100%

For reference, in the case where the terminal device 100 receives the advertisement contents from the content providing apparatus 300 located in the remote advertisement area based on the connection address for the advertisement contents, it corresponds to the static request section.

In one embodiment of the present invention, the access address for the advertisement content may be defined as [Table 2] below so that the terminal device 100 can directly receive the advertisement content from the content providing device 300 located in the remote advertisement area in the static request period 3].

Access address for static request section Existing Access Address (URL) http://staging.t-ad.co.kr/banner/201301/20130123105657_2397_1246_127_1.jpg Change Contact Address (URL) http://appdn-staging.t-ad.co.kr/banner/201301/20130123105657_2397_1246_127_1.jpg

As described above, according to the advertisement providing system according to the embodiment of the present invention, when the terminal device to receive the advertisement contents is located in the foreign country corresponding to the remote advertisement area, By directly receiving the advertisement contents from the contents providing apparatus, it is possible to provide a seamless advertisement service to the remote advertisement object located abroad even in a state where the cost and time required at the network end are minimized.

Hereinafter, an advertisement service method according to an embodiment of the present invention will be described with reference to FIG. 3 and FIG. Here, for convenience of explanation, the configurations shown in FIGS. 1 and 2 will be described with reference to corresponding reference numerals.

First, the operation flow in the advertisement providing system according to the embodiment of the present invention will be described with reference to FIG.

First, according to the execution of the advertisement medium, the terminal device 100 delivers the advertisement request information to the advertisement providing device 200 through a software development kit (SDK) mounted on the advertisement medium (S110).

When the advertisement request information is received from the terminal device 100, the advertisement providing device 200 determines whether the current position of the terminal device 100 is the advertisement information of the advertisement providing device 200 (200) based on the network information included in the advertisement request information , It is determined that the terminal device 100 that has transmitted the advertisement request information is the remote advertisement object located in the remote advertisement area (S120 - S130).

Then, if it is determined that the terminal device 100 is the object of the long distance advertisement, the advertisement providing device 200 confirms the remote advertisement area related to the current location of the terminal device, (Step S140).

Next, when the content providing device 300 located in the remote advertisement area where the terminal device 100 is located is confirmed, the advertisement providing device 200 receives the advertisement registered in the content providing device 300 located in the remote advertisement area The terminal 100 provides the terminal 100 with a connection address for the content so that the terminal 100 can directly receive the advertisement content from the content providing apparatus 300 adjacent to the current location of the terminal 100 in operation S150.

At this time, the advertisement providing apparatus 200 provides the terminal 100 with a connection address for the advertisement contents, so that the advertisement content allocated for the remote advertisement area designated in each time zone can be exhausted.

After receiving the connection address (URL) of the advertisement contents from the advertisement providing apparatus 200, the terminal apparatus 100 transmits the advertisement contents to the contents providing apparatus 300 adjacent to the current location based on the connection address for the advertisement contents Thereby receiving the advertisement content registered from the advertiser from the content providing apparatus 300 and displaying the advertisement content on the execution screen of the advertisement medium (S160 - S180).

Hereinafter, the operation of the advertisement providing apparatus 200 according to an embodiment of the present invention will be described in detail with reference to FIG.

First, when the advertisement request information transmitted from the terminal device 100 is received through the receiver 240, the determination unit 210 determines whether the terminal device 100 that has transmitted the advertisement request information is an object of a remote advertisement (S210 - S230).

At this time, if it is determined that the current position of the terminal device 100 is located in a location other than the home country where the advertisement providing device 200 is located, based on the network information included in the advertisement request information, It is determined that the device 100 is a far-reaching advertisement object located in the remote advertisement area.

Then, if it is determined that the terminal device 100 is the target of the remote advertisement, the confirmation unit 220 identifies a remote advertisement area related to the current location of the terminal device, and identifies the advertisement content registered from the advertiser in the remote advertisement area And confirms the content providing apparatus 300 storing the content (S240).

Then, when the content providing apparatus 300 located in the remote advertisement area corresponding to the current position of the terminal apparatus 100 is confirmed, the control unit 230 transmits the content providing apparatus 300 located in the remote advertisement area 300 to the terminal device 100 so that the terminal device 100 can directly receive the advertisement content from the content providing device 300 adjacent to the current location of the terminal device 100 (S250 - S270).

At this time, only when there is an unused advertisement content remaining amount in the advertisement content allocation amount for the remote advertisement area designated to correspond to the time zone in which the advertisement request information is received from the terminal device 100, So that the studying unit 260 provides the terminal device 100 with a connection address for the advertisement contents so that the amount of advertisement content assigned in the corresponding time zone can be exhausted.

As described above, according to the advertisement providing method according to the embodiment of the present invention, when the terminal device to receive the advertisement contents is located in the foreign country corresponding to the remote advertisement area, By directly receiving the advertisement contents from the contents providing apparatus, it is possible to provide a seamless advertisement service to the remote advertisement object located abroad even in a state where the cost and time required at the network end are minimized.

Meanwhile, the steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, or may be embodied in a computer readable medium, in the form of a program instruction, which may be carried out through various computer means. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

According to the advertisement providing system and method of the present invention, and a device applied thereto, when a terminal device to receive advertisement contents is located in a foreign country corresponding to a remote advertisement area, Since it is possible to directly receive the advertisement contents from the device, it is possible to carry out not only the use of the related technology but also the possibility of marketing or operating the device, It is an invention that is industrially applicable.

100: terminal device
200: Ad serving device
210: determination unit 220: confirmation unit
230: control unit 240:
250: Government Administration 260:
300: Content providing device

Claims (12)

A determination unit for determining whether the terminal device is an object of a long distance advertisement based on advertisement request information received from the terminal device;
A confirmation unit for confirming a remote advertisement area related to a current location of the terminal device when it is determined that the terminal device is the target of the remote advertisement; And
And a controller for allowing the terminal to directly receive the advertisement content from the content providing apparatus located in the remote advertisement area. The method according to claim 1,
In the advertisement request information,
Network information for identifying a country where the terminal device is currently located,
Wherein,
If the current position of the terminal device is not domestic based on the network information, the terminal device is determined as the target of the remote advertisement. The method according to claim 1,
The advertisement providing apparatus includes:
Further comprising a designation unit for designating an advertisement content allocation amount for the remote advertisement area,
The designation unit,
And the advertisement content allocation amount for the remote advertisement area is designated for each time slot. The method of claim 3,
The advertisement providing apparatus includes:
And a providing unit for providing a connection address for the advertisement contents,
Wherein,
The method includes providing a connection address for the advertisement contents to the terminal device so as to allow the terminal device to receive the advertisement contents from the content providing device located in the remote advertisement area, And to exhaust the advertisement content allocation for the region. 5. The method of claim 4,
Wherein the access address for the advertisement content includes at least one of:
The amount of advertisement content allocated to the remote advertisement area specified in the time zone,
Wherein,
Only when there is an ad content remaining amount in the advertisement content allocation amount for the remote advertisement area designated to correspond to the time zone in which the advertisement request information is received, And to provide the advertisement to the device. An advertisement requesting step in which the terminal device transmits advertisement request information for receiving the advertisement content to the advertisement providing device;
A confirming step of confirming a remote advertisement area related to a current location of the terminal device when the advertisement providing device determines that the terminal device is a target for remote advertisement based on the advertisement request information; And
And a control step of causing the advertisement providing apparatus to directly receive the advertisement content from the content providing apparatus located in the remote advertisement area in the terminal apparatus. A determination step of determining whether the terminal device is a remote advertisement object based on advertisement request information received from the terminal device;
A confirming step of confirming a distant advertisement area related to a current location of the terminal device when it is determined that the terminal device is the target of the remote advertisement; And
And a control step of causing the terminal device to directly receive the advertisement content from the content providing device located in the remote advertisement area. 8. The method of claim 7,
In the advertisement request information,
Network information for identifying a country where the terminal device is currently located,
Wherein,
If the current position of the terminal device is not domestic based on the network information, the terminal device is determined as the target of the remote advertisement. 8. The method of claim 7,
The method comprises:
Further comprising a designation step of designating an advertisement content allocation amount for the remote advertisement area,
Wherein,
Wherein the advertisement content allocation amount for the remote advertisement area is designated for each time slot. 10. The method of claim 9,
The method comprises:
And providing a connection address for the advertisement contents,
Wherein the control step comprises:
Wherein the providing step provides the terminal device with a connection address for the advertisement content so that the terminal device receives the advertisement content from the content providing device located in the remote advertisement area, And to exhaust the advertisement content allocation for the region. 11. The method of claim 10,
Wherein the access address for the advertisement content includes at least one of:
The amount of advertisement content allocated to the remote advertisement area specified in the time zone,
Wherein the control step comprises:
Only in a case where the advertisement content amount exists in the advertisement content allocation amount for the remote advertisement area designated to correspond to the time zone in which the advertisement request information is received, in the providing step, Wherein the advertisement providing apparatus provides the advertisement providing apparatus with the advertisement information. A terminal device for transmitting advertisement request information for receiving advertisement contents; And
When the terminal device is judged to be a destination for a long distance advertisement based on the advertisement request information received from the terminal device, a remote advertisement area related to a current location of the terminal device is identified, And an advertisement providing device for directly receiving the advertisement content from the providing device.
KR20130059083A 2013-05-24 2013-05-24 Advertisement delivery system and method thereof, and apparatus applied to the same KR20140138479A (en)

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