KR20130114370A - E-commerce aid method - Google Patents

E-commerce aid method Download PDF

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Publication number
KR20130114370A
KR20130114370A KR1020120036650A KR20120036650A KR20130114370A KR 20130114370 A KR20130114370 A KR 20130114370A KR 1020120036650 A KR1020120036650 A KR 1020120036650A KR 20120036650 A KR20120036650 A KR 20120036650A KR 20130114370 A KR20130114370 A KR 20130114370A
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KR
South Korea
Prior art keywords
product
shopping mall
purchase
buyer
account
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KR1020120036650A
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Korean (ko)
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윤선미
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윤선미
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Priority to KR1020120036650A priority Critical patent/KR20130114370A/en
Publication of KR20130114370A publication Critical patent/KR20130114370A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/22—Payment schemes or models
    • G06Q20/24—Credit schemes, i.e. "pay after"
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention can increase the total sales of the online shopping mall by greatly increasing the amount of the reserves paid to the buyers in order to allow the buyers who have received the reserves in the first purchase activity to quickly proceed to the second purchase activity. The present invention relates to a method of operating an online shopping mall based on purchases using reserves .
The online shopping mall operating method according to the present invention includes a first purchase step in which a buyer purchases a product by accessing an online shopping mall and purchases a product by a purchaser paying a product purchase price by direct debit or a card; When the first purchase step is completed, the shopping mall server searches the product DB, grasps the primary price structure of the sold product, and then controls the profit distribution DB, savings to the buyer account and payment fees and communication costs to the operator account. The first revenue distribution step of distributing the supply of goods to each company account; A second purchase step in which the purchaser accesses the online shopping mall and purchases the product, and the purchase of the product is made by the buyer paying for the purchase price of the product; When the second purchase step is completed, the shopping mall server searches the product DB, grasps the secondary price structure of the sold product, and then controls the profit sharing DB to distribute commissions to the operator account and product supply to the company account, respectively. On the other hand, the buyer account in the second revenue distribution step of deducting the reserve amount as used for payment; Characterized in that comprises a.

Description

Online shopping mall operation method based on reserve use purchase {e-commerce aid method}

The present invention relates to a method for operating an online shopping mall.

More specifically, when a purchaser who is a member of the online shopping mall makes a purchase on the online shopping mall for the first time through cash payment or card payment, all or most of the sales revenue is paid to the buyer, while the reserve is paid. In the case of the second purchase , the purchase of the product is used to cover all of the sales revenue with the operating costs and profits of the online shopping mall, so that the second purchase using the reserves takes place actively. The present invention relates to a method for operating an online shopping mall based on purchases using reserves , in which revenue of a shopping mall operator is greatly increased.

In the Internet shopping mall, when a registered purchaser purchases a product, a reserve is paid at a predetermined rate according to the sale price of the product.

These reserves are provided to increase the number of visits and product purchase rate of the Internet shopping mall members, and when the reserves are accumulated to some extent, they are used instead of cash when purchasing other products or services in the corresponding internet shopping mall.

However, in current Internet shopping malls, the amount of reserves paid to buyers is so small that it is difficult to accumulate enough reserves to be used in place of cash for the purchase of goods, and the reserves expire after the expiration date. .

For this reason, unlike the purpose of introduction, the amount of reserves introduced to increase the repurchase rate of products of the Internet shopping mall members and increase the sales contributes little to the increase in sales of the shopping malls.

Currently, the first and second purchase prices of goods and services sold in an internet shopping mall are the prices of the following items combined.

(1) Commodity supply price of commodity supplier

(2) Reserves to be paid to the buyer

(3) Operating costs and profits of Internet shopping malls

In this price structure, even if the e-commerce grows, the amount of reserves paid by the individual buyers does not increase. On the contrary, when the e-commerce decreases, the amount of reserves to be paid to the individual buyers to cover the operating costs and profits of the Internet shopping mall is It is cut down.

As a result, the e-commerce scale of the Internet shopping mall is not large, and if the operation performance of the Internet shopping mall is deteriorated for any reason, the virtuous cycle of reducing the benefit to the buyer and increasing the selling price of the product will fall.

The present invention is proposed to solve or improve such a problem, by increasing the amount of reserves that can be used in place of cash in the second purchase activity, by paying individual buyers to the first purchase activity, paying the reserve in the first purchase activity It aims to provide an online shopping mall operating method based on the purchase of reserves that can increase the overall sales of the online shopping mall by allowing the buyer to quickly proceed to the second purchase activity.

In addition, the present invention pays all or most of the profits generated when the first purchase is made as a reserve to the buyer to accumulate enough reserves within a short period of time, so that when the buyer uses the reserve in the second purchase, as much as the reserve The purpose is to provide an online shopping mall operation method based on the purchase of reserves, which reduces the purchaser's economic burden by allowing the purchase price to be deducted.

In addition, the present invention is an online shopping mall operators, buyers, product suppliers or sellers all can make a profit, the larger the size of the e-commerce, the more the benefits and profits to all of them to reserve the use of reserves can be settled The purpose is to provide an online shopping mall management method .

In order to achieve the above object and object, the online shopping mall operating method based on the reserve use purchase according to the present invention, after a purchaser subscribed to the online shopping mall accesses the web server of the online shopping mall through a terminal, A first purchase step in which a product is purchased by selecting a desired product and the buyer paying the purchase price of the product by direct debit or a card; When the first purchase step is completed, the shopping mall server searches the product DB of the database server, grasps the primary price structure of the product sold to the buyer, and then controls the profit distribution DB to store the reserve in the buyer account and to the operator account. A first revenue distribution step of distributing payments and communication costs only, and supply of goods to a company account; After the registering to an online mall shoppers to access the web server of the online shop via the terminal view the item, select the desired item, and the second purchase phase product purchases made by buyers to pay for goods purchases in the reserve; When the second purchase step is completed, the shopping mall server searches the product DB of the database server, grasps the secondary price structure of the product sold to the buyer, and then controls the profit distribution DB to charge the operator account with the commission A second profit distribution step of distributing each of the product supply amounts and subtracting the reserve amount from the buyer account; Characterized in that comprises a.

According to the online shopping mall operating method based on the reserve use purchase of the present invention configured as described above, when the first purchase is made, the amount of the reserves paid to the buyers is greatly increased, and from the buyer's point of view, the reserves instead of cash The opportunity to use as a purchase price increases, and in terms of cost, the product can be purchased at a discounted price, thereby reducing the economic burden. By this effect, the buyer's product repurchase rate can be increased.

In addition, from the point of view of a person who sells or supplies a product through an online shopping mall, sales can be expected to increase due to an increase in the sales volume or supply of the product, and this increase in sales leads to a decrease in the price of the product, resulting in an increase in profits through peeling off. I can see it.

In addition, from an operator of an online shopping mall, profits may be obtained through active secondary purchases, and as the secondary purchases become active, the awareness of the online shopping malls may be increased to generate new profits.

Therefore, according to the method of operating an online shopping mall based on the reserve use purchase of the present invention, a buyer who purchases a product in an online shopping mall, a supplier or a seller who supplies the product to an online shopping mall, and an online shopping mall operator can all make a profit, and the e-commerce scale The larger is the virtuous cycle structure in which more benefits and profits are available to all, enabling e-commerce.

1 is a system configuration diagram for performing an online shopping mall operating method based on reserve use purchase according to an embodiment of the present invention.
2 is a diagram illustrating an e-commerce process in an online shopping mall based on a reserve use purchase according to an embodiment of the present invention.
3 is a diagram illustrating a revenue distribution structure in a first purchase step of an online shopping mall based on a reserve use purchase according to an embodiment of the present invention.
4 is a diagram illustrating a revenue distribution structure in a second purchase step of an online shopping mall based on a reserve use purchase according to an embodiment of the present invention.

Hereinafter, an online shopping mall operating method based on reserve use purchase according to an embodiment of the present invention will be described based on the accompanying drawings.

As illustrated in FIG. 1, a shopping mall server 300 of an online shopping mall according to an embodiment of the present invention includes a web server 310, a database server 320, and a central processing unit (not shown).

The web server 310 of the shopping mall server 300 includes a program necessary to operate an online shopping mall site, and allows the product information stored in the database server 320 to be viewed on a web site. That is, when the purchaser terminal 100 accesses the web server 310 through the Internet 200, the purchaser may check the product being sold on the online shopping mall site through the purchaser terminal 100.

The database server 320 is a product DB 321 that stores the first, second price structure, quantity, supplier information, etc. of the goods, and the revenue to distribute and manage the revenue from the product sales by buyers, operators, companies A distribution DB 322 and a member DB (not shown) are included.

The central processing unit of the shopping mall server 300 is connected to the web server 310 and the database server 320, and controls these servers (310, 320).

2 illustrates an e-commerce process in an online shopping mall according to an embodiment of the present invention.

First, a buyer accesses a shopping mall site through a purchaser terminal 100 connected to the Internet 200.

When the buyer accesses the online shopping mall site, the web server 310 confirms whether the buyer is a member. If the buyer is not a member, log in after the membership registration process, and if the buyer is a member, enter the ID and password.

When the buyer logs in, the product information stored in the product DB 321 of the shopping mall server 300 is displayed through the purchaser terminal 100, and the buyer selects a desired product through the purchaser terminal 100 after viewing the product.

When the product selection is completed, the shopping mall server 300 allows the buyer to select whether to pay the product purchase price by direct debit or card (first purchase) or by using the reserve (secondary purchase).

When the purchaser selects the first purchase, the shopping mall server 300 controls the profit distribution DB 322 according to the primary price structure of the sold product, and communicates with the payment fee to the purchaser account and the payment fee to the operator account. Obesity, by distributing the goods supply to the company account to update the data in the sap distribution DB (322).

When the buyer selects the secondary purchase, the shopping mall server 300 controls the profit distribution (DB) according to the secondary price structure of the sold product, and distributes a fee to the operator account and a product supply amount to the company account. From the purchaser account, the data of the sap distribution DB 322 is updated by subtracting the accumulated amount used for the settlement.

3 and 4 illustrate a revenue distribution structure in an online shopping mall according to an embodiment of the present invention. In particular, FIG. 3 and FIG. 4 illustrate a revenue distribution structure between a shopping mall operator and a buyer.

As is well shown in these figures, in the online shopping mall according to the present invention, the purchase behavior of the purchaser is divided into two stages, and in the case of the first purchase in which the purchase price of the product is settled by direct debit or card payment, etc., the product supply amount is excluded. Only a small portion of the sales revenue (payment fees and communication costs) is covered by the mall's minimum operating cost, and the rest is paid to the buyer's account in the name of "AID", for example. In some cases, even the portion covered by the operating cost of the shopping mall may be paid as a reserve to the buyer account.

On the other hand, in the case of the second purchase in which the product purchase price is settled as a reserve, the online shopping mall operator takes all of the sales revenue excluding the product supply amount under the name of "fee".

As described above, the online shopping mall according to the present invention, unlike the existing internet shopping mall, does not take the sales profit obtained from the first purchase by the shopping mall operator and returns it to the buyer, so that the buyer can reserve the reserve that can be used as cash in the second purchase. Easily stacked.

Therefore, a buyer who is able to purchase a product with a reserve instead of cash, visits the online shopping mall according to the present invention more often to purchase the product, and through this, the online shopping mall can expect a rapid increase in overall sales.

In addition to purchasing products, through partnerships with other companies, providing mutual services, cultural events, travel services, etc. to promote non-members' membership and provide more benefits than other sites offer. Can be returned to.

In addition, commodity suppliers and service providers can generate more sales through active e-commerce, which in turn can lower the supply of goods and services.

Since the online shopping mall according to the present invention operates with such a revenue distribution structure, unlike an existing internet shopping mall, as the e-commerce scale increases, the buyer, supplier, and shopping mall operator all operate in a virtuous cycle structure in which more profits are obtained. Can be.

100 Buyer's terminal
200 ... Internet
300.Shopping Mall Server
310 ... Web Server
320 ... database server
321 ... Product DB
322 ... Revenue Distribution DB

Claims (1)

In the online shopping mall operating method,
After the registering to an online mall shoppers by using a terminal connected to the web server of the online store browsing for products, select the desired item, and primary commodity purchases made by buyers to pay for goods purchases with debit or card Purchasing stage ;
When the first purchase step is completed, the shopping mall server searches the product DB of the database server, grasps the primary price structure of the product sold to the buyer, and then controls the profit distribution DB to store the reserve in the buyer account and to the operator account. A first revenue distribution step of distributing payments and communication costs only, and supply of goods to a company account;
After the registering to an online mall shoppers to access the web server of the online shop via the terminal view the item, select the desired item, and the second purchase phase product purchases made by buyers to pay for goods purchases in the reserve;
When the second purchase step is completed, the shopping mall server searches the product DB of the database server, grasps the secondary price structure of the product sold to the buyer, and then controls the profit distribution DB to charge the operator account with the commission A second profit distribution step of distributing each of the product supply amounts and subtracting the reserve amount from the buyer account;
Online shopping mall operating method based on the purchase using reserves, characterized in that configured to include.
KR1020120036650A 2012-04-09 2012-04-09 E-commerce aid method KR20130114370A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020120036650A KR20130114370A (en) 2012-04-09 2012-04-09 E-commerce aid method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120036650A KR20130114370A (en) 2012-04-09 2012-04-09 E-commerce aid method

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KR20130114370A true KR20130114370A (en) 2013-10-18

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190108701A (en) * 2018-03-15 2019-09-25 이상열 Credit circulation system of electronic currency and method thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190108701A (en) * 2018-03-15 2019-09-25 이상열 Credit circulation system of electronic currency and method thereof

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