KR20130106638A - Timing Management System of Widget in Internet Shopping Mall - Google Patents

Timing Management System of Widget in Internet Shopping Mall Download PDF

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Publication number
KR20130106638A
KR20130106638A KR1020120028343A KR20120028343A KR20130106638A KR 20130106638 A KR20130106638 A KR 20130106638A KR 1020120028343 A KR1020120028343 A KR 1020120028343A KR 20120028343 A KR20120028343 A KR 20120028343A KR 20130106638 A KR20130106638 A KR 20130106638A
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KR
South Korea
Prior art keywords
widget
shopping mall
advertiser
management system
program
Prior art date
Application number
KR1020120028343A
Other languages
Korean (ko)
Inventor
조일행
Original Assignee
주식회사 나눔앤해피
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 나눔앤해피 filed Critical 주식회사 나눔앤해피
Priority to KR1020120028343A priority Critical patent/KR20130106638A/en
Publication of KR20130106638A publication Critical patent/KR20130106638A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/22—Microcontrol or microprogram arrangements
    • G06F9/24—Loading of the microprogram
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Software Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A timing management system is provided to indicate a widget on a user's PC based on previously determined timing using the widget, thereby managing the widget. CONSTITUTION: A shopping mall advertiser registers at a widget management system. (101). The shopping mall advertiser registers a widget image and sets the time for a widget display at a shopping mall management (103). A shopping mall member downloads and installs a widget program (104). A PC installs the corresponding widget program. The PC indicates the promotional widget according to the predetermined timing (106). [Reference numerals] (101) Shopping mall advertiser joins as a member of a widget management service; (102) Shopping mall advertiser accesses the service's widget management program; (103) Shopping mall advertiser sets the time for a widget display; (104) Shopping mall member downloads and installs a widget program; (105) Shopping mall member starts his/her personal computer; (106) Promotional widget starts according to the predetermined timing; (AA) Start; (BB) End

Description

Timing Management System of Widgets in Internet Shopping Malls

The present invention relates to an Internet shopping mall widget management system and method, and more particularly, to easily edit the timing of a widget expressed in a user's PC using a preset widget. And to systems and methods that can be managed.

In general, the rapid development of the Internet has generated a large number of Internet users, and the Internet space in which these users reside attracts advertisers as an ideal advertising space to replace the existing advertising media. As a result, the Internet advertising market has grown rapidly, becoming a major revenue source for portal service providers, and its size has surpassed that of four major advertising media, TV, newspapers, radio, and magazines.

In addition, the ads that existed only on the conventional web browser are gradually included in various application software directly.

However, advertising orders have been concentrated on only a few large portals. As a result, the advertising burden on shopping malls is gradually increasing.

In addition, in recent years, a number of Internet advertising methods using widgets have been proposed, but there is a disadvantage that Internet advertisements using widgets are not activated due to a low clickthrough rate of the user.

The problem to be solved by the present invention, in the case of the existing widget (widget) is a method that is displayed on the screen immediately after the PC booting or login of the advertiser shopping mall user (USER), which is difficult to draw the attention of the user (USER) In most cases, since the CTR is lower than 0.1%, the method provides a method of increasing the effect on the advertisement by dramatically increasing the clickthrough rate of the USER widget.

According to an embodiment of the present invention for solving the above problems, if the advertiser's Internet shopping mall widget (widget) is expressed after a certain time after the PC booting of the advertiser shopping mall user (USER), the click-through rate is about 0.2% to obtain an effect As a result, the interval was about 30 to 60 seconds after booting.

Accordingly, the widget management system provides a method of increasing the click rate by allowing users to adjust the interval in increments of 30 seconds to 10 seconds with respect to the expression time of the advertiser widget.

In addition, it may include to be expressed by dividing the widget (widget) to be expressed in the management system several times.

According to the present invention, the advertiser has an advantage that can be conveniently induced to the user (USER) access to the widget (widget) of the advertiser shopping mall at a low cost instead of the existing high price advertising costs.

In addition, the advertiser has the advantage of providing a variety of widgets (widget) design to provide a variety of events to visitors or users to generate revenue.

1 is a schematic diagram illustrating an operating environment of an Internet shopping mall management system according to an exemplary embodiment of the present invention.
The shopping mall advertiser registers as a member in the widget management system of the present invention. At this time, the advertiser accesses to the subscribed shopping mall 102 and registers a widget image in the shopping mall management system of the advertiser and sets a timing 103.
The widget program is downloaded and installed 104 for the shopping mall member of the advertiser.
When the member's PC on which the target widget program is installed is booted 105, it is set within 30 seconds to 60 seconds or several times after booting is completed based on the timing set in the widget management program of the present invention. In accordance with the timing, a promotional widget is displayed 106 on the mall member's PC.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In order to clearly explain the present invention in the drawings, parts not related to the description are omitted.

1 is a schematic diagram illustrating an operating environment of an Internet shopping mall management system according to an exemplary embodiment of the present invention.

The shopping mall advertiser registers as a member in the widget management system of the present invention. At this time, the advertiser accesses to the subscribed shopping mall 102 and registers a widget image in the shopping mall management system of the advertiser and sets a timing 103.

The widget program is downloaded and installed 104 for the shopping mall member of the advertiser.

When the member's PC on which the target widget program is installed is booted 105, it is set within 30 seconds to 60 seconds or several times after booting is completed based on the timing set in the widget management program of the present invention. In accordance with the timing, a promotional widget is displayed 106 on the mall member's PC.

Claims (1)

An internet shopping mall widget management system, comprising: a management system supporting a timing editing providing unit that can be used for editing a widget.
KR1020120028343A 2012-03-20 2012-03-20 Timing Management System of Widget in Internet Shopping Mall KR20130106638A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020120028343A KR20130106638A (en) 2012-03-20 2012-03-20 Timing Management System of Widget in Internet Shopping Mall

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120028343A KR20130106638A (en) 2012-03-20 2012-03-20 Timing Management System of Widget in Internet Shopping Mall

Publications (1)

Publication Number Publication Date
KR20130106638A true KR20130106638A (en) 2013-09-30

Family

ID=49454448

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020120028343A KR20130106638A (en) 2012-03-20 2012-03-20 Timing Management System of Widget in Internet Shopping Mall

Country Status (1)

Country Link
KR (1) KR20130106638A (en)

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E601 Decision to refuse application