KR20130039072A - Method for providing auto bid, system and service apparatus thereof - Google Patents

Abstract

PURPOSE: An automatic bid providing method, a system thereof, and a service device thereof are provided to supply benefits for applying an automatic bid price to a seller agreeing with automatic bidding during keyword repackaging. CONSTITUTION: A seller terminal(10) executes bidding by an automatic bid price and information about a package change of keywords. A service device(20) collects one or more repackaged packages, determines the automatic bid price to which the collected packages are applied, notifies the automatic bid price to existing sellers, confirms the agreement of the existing sellers with automatic bidding, and applies the automatic bid price to a seller agreeing with automatic bidding. [Reference numerals] (10) Seller terminal; (20) Service device; (30) Communication network;

Description

Method, providing auto bidding, system and service apparatus for the same

The present invention relates to an electronic commerce, and more particularly, when a package of keywords applied to a product search is changed, an automatic bidding providing method and system for applying an automatic bidding price to a seller who has agreed to automatic bidding among sellers and the same It relates to a service device for.

When browsing websites, such as online shopping malls or search portals, users typically enter keywords to browse the searched products or content, or select products or content that are provided when selecting a category categorized by brand, theme or various. You can look around. Various advertisements are included in a web page provided when a user enters a keyword or a web page provided when a user clicks and selects a corresponding product or content belonging to a category. Ads generally consist of images and the like associated with the page.

In such an advertisement method, a provider of an internet shopping mall or a search portal packages a popular keyword or a related keyword, and a seller buys a package to which the keywords that the user intends to sell belong to and advertises.

However, since the ads are displayed only when the buyer searches for keywords related to the item that the seller wants to sell, the repackaging caused by the change of the keywords cannot preserve the variable value. There may be situations in which advertising is interrupted.

An object of the present invention is to advertise the goods to sell by applying the automatic bid price to the seller who agreed to the automatic bidding of the sellers at the time of repackaging according to the package of the keywords applied to the product search of the Internet shopping mall or search portal It is intended to provide an automatic bidding providing method, a system and a service apparatus therefor that can continuously sell a corresponding sale without interruption.

The automatic bidding providing system for achieving the above object is connected to an internet shopping mall or a search portal, and the seller terminal and the product search for bidding according to the information on the package change of keywords applied to the product search and the automatic bidding price. Execute repackaging according to package changes of keywords applied to, collect at least one repackaged package, determine an automatic bidding price to reflect the collected package, and announce the automatic bidding price to multiple existing sellers And, it is characterized in that it comprises a service device for checking whether or not the agreement of the automatic bidding for a number of existing sellers, and apply the automatic bid price to the seller who has agreed to the automatic bidding of the plurality of existing sellers.

According to an embodiment of the present invention, a service apparatus for automatically providing a bidding module includes a communication module for communicating with a terminal, transmitting and receiving information on the operation of an internet shopping mall or a search portal, and storing information about a package of keywords, A storage module that stores sellers who have agreed to automatic bidding for repackaging applied according to a keyword change as an automatic bidder, and repackages according to a package change of keywords applied to product search. Collect at least one package, determine an automatic bid price to reflect the collected package, announce the automatic bid price to multiple existing sellers, confirm the acceptance of automatic bidding for multiple existing sellers, Control the automatic bidding price of many existing sellers who have agreed to automatic bidding It is characterized in that it comprises a control module.

The automatic bidding providing method according to an embodiment of the present invention includes the steps of repackaging according to a package change of keywords applied to a product search by a service apparatus, collecting at least one package repackaged by the service apparatus; Determining, by the service apparatus, an automatic bidding price to reflect the collected packages; the service apparatus notifying the automatic bidding price to a number of existing sellers; and the service apparatus agreeing on the automatic bidding for a number of existing vendors. It is characterized in that it comprises a step of checking whether or not and the service device applies an automatic bid price to a seller who has agreed to automatic bidding among a plurality of existing sellers.

In addition, in the automatic bidding providing method according to the present invention, the executing step is characterized in that the service device is repackaged by moving, splitting, adding or deleting at least one keyword among the packaged keywords.

In addition, in the automatic bid providing method according to the present invention, the determining step is characterized in that the service device determines the automatic bid price according to the value of the repackaged keywords.

In addition, in the automatic bidding providing method according to the present invention, the determining includes collecting and storing a plurality of repackaged packages, and when the bidding time is reached, the service apparatus obtains information on the stored packages. It characterized in that it further comprises the step of outputting in a batch.

In addition, in the automatic bidding providing method according to the present invention, before the step of executing, the service device is divided into the automatic bidder and the seller who agreed to the automatic bidding of repackaging according to the keyword change among a plurality of existing sellers as an automatic bidder It characterized in that it further comprises.

In addition, in the automatic bid providing method according to the present invention, the applying step is characterized in that the service device to bid by maintaining a time stamp (Time Stamp) for the first bid on the keyword package corresponding to the seller agreed to the automatic bidding do.

As another means for solving the problem of the present invention, the step of performing the repackaging according to the package changes of the keywords applied to the product search of the Internet shopping mall or search portal, collecting the repackaged at least one package, Determining an automatic bidding price to reflect the collected packages, announcing the automatic bidding price to a number of existing sellers, confirming the consent of the automatic bidding for a number of existing sellers, and a plurality of existing A computer readable recording medium having recorded thereon a program for applying an automatic bidding price to a seller who has agreed to automatic bidding among sellers is provided.

According to the present invention, it is possible to maintain the sale of the corresponding product without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall or search portal.

In addition, when repackaging keywords, the automatic bidding price may be applied to a seller who has agreed to automatic bidding.

In addition, automatic bidding reduces the hassle of having to manually bid each time a seller re-packages the keyword so that the seller can concentrate on selling the goods.

In addition, the seller can increase sales due to effective advertising exposure.

1 is a view showing an automatic bid providing system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a service apparatus according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating an automatic bid providing method according to an exemplary embodiment of the present invention.
4 to 9 are exemplary diagrams for explaining the automatic bid providing method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a seller terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal that can be connected to a communication network and sell goods by accessing an online shopping mall or a search portal, but the terminal is not limited to the mobile communication terminal. It can be applied to various terminals such as information communication devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

1 is a view showing an automatic bid providing system according to an embodiment of the present invention.

Referring to FIG. 1, the automatic bidding providing system 100 according to an exemplary embodiment of the present invention collects information on merchandise of a seller terminal 10 and sellers, which registers and sells items in an internet shopping mall or a search portal, and uses the Internet. It consists of a communication device 30 for connecting the service device 20 and the seller terminal and the service device 20 for advertising to the consumer through. The configuration of each device will be described in detail.

The communication network 30 performs a series of data transmission and reception operations for data transmission and information exchange between the seller terminal 10 and the service device 20. The communication network 30 provides a passage for registering and advertising an article in an internet shopping mall or a search portal provided by the service device 20 at the request of the seller terminal 10.

The seller terminal 10 may access the service device 20 through the communication network 30. In this case, the seller terminal 10 may access the communication network 30 in various ways according to a protocol supporting the connection. For example, the seller terminal 10 may connect to the communication network 30 through a fixed access method such as a digital subscriber line (DSL), a cable modem, and an Ethernet. In addition, the seller terminal 10 may access the communication network 30 through a mobile access method.

The seller terminal 10 may include an input unit, a display unit, a storage unit, a communication unit, and a control unit.

The input unit receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling functions of the seller terminal 10 to the controller. In addition, the input unit may include at least one of a keypad and a touch pad for generating an input signal according to a user's touch or manipulation. At this time, the input unit may be configured in the form of one touch panel (or touch screen) together with the display unit to simultaneously perform input and display functions. Further, the input unit may be any type of input means that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit registers an item in an internet shopping mall or a search portal or inputs input information for package selection.

The display unit displays information on a series of operation states and operation results that occur during the performance of the seller terminal 10. In addition, the display unit may display a menu of the seller terminal 10 and user data input by the user. Here, the display unit may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED), a flexible display A three-dimensional display (3-dimension), and the like. In this case, the display unit may be configured as a touch screen. When the display unit is formed as a touch screen, the display unit may perform some or all of the functions of the input unit. In particular, the display unit displays information on keyword packages for searching for an item on an internet shopping mall or a search portal.

The storage unit is a device for storing data, and includes a main memory device and an auxiliary memory device, and stores an application program required for the functional operation of the seller terminal 10.

The communication unit performs a function for transmitting and receiving data through the service device 20 and the communication network 30. Here, the communication unit includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, and RF receiving means for low-noise-amplifying and down-converting the received signal. The communication unit may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). In particular, the communication unit connects with the service device 20 and transmits and receives all data for selling and advertising an article on an Internet shopping mall or a search portal.

The controller may be an operating system (OS) and a process device for driving each component. In particular, the controller connects to an internet shopping mall or a search portal at the request of a seller who sells the goods. Then, the controller is informed of the information on the package change of the keywords applied to the consumer's product search and the automatic bid price of the repackaged packages.

The service device 20 executes a repackaging according to a package change of keywords applied to the article search. Here, the service apparatus 20 repackages by moving, dividing, adding or deleting at least one keyword among the packaged keywords. The service device 20 collects at least one package that has been repackaged.

The service device 20 determines an automatic bid price to reflect the collected package. In this case, the service device 20 collects and stores a plurality of repackaged packages and collectively outputs information on pre-stored packages.

The service device 20 announces the automatic bid price to a number of existing sellers. Here, the service device 20 checks whether the automatic bidding for the plurality of existing sellers is agreed. Here, the service device 20 stores a seller who has automatically agreed to an automatic bidder for repackaging applied according to a keyword change among a plurality of existing sellers as an automatic bidder.

The service device 20 applies an automatic bid price to a seller who has agreed to automatic bidding among a plurality of existing sellers. In this case, the service device 20 maintains the time stamp of the initial bid on the keyword package corresponding to the seller who has agreed to the automatic bidding to bid. Here, the time stamp may be information that records the bidding time for all bids. That is, the service device 20 does not update the time stamp at the time of automatic bidding, and maintains the existing time stamp for the seller who has agreed to the automatic bidding.

Through this, it is possible to maintain the sale of the corresponding product without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall or search portal. In addition, when repackaging keywords, the automatic bidding price may be applied to a seller who has agreed to automatic bidding. In addition, automatic bidding reduces the hassle of having to manually bid each time a seller re-packages the keyword so that the seller can concentrate on selling the goods. In addition, the seller can increase sales due to effective advertising exposure.

2 is a diagram illustrating a configuration of a service apparatus according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the service device 20 according to an embodiment of the present invention includes a control module 21, a search module 22, a payment module 23, a storage module 24, and a communication module 25. do. At this time, the control module 21 includes an automatic bidding module 21a, and the storage module 24a includes a keyword package DB 24a and an automatic bidder DB 24b.

The search module 22 searches and compares keywords inputted from buyers in the keyword package. The search module 22 is reset according to keyword repackaging.

When the payment module 23 is requested to pay for the product to be purchased by the buyer, the payment module 23 may provide payment screen information about the product of the seller selected by payment to the buyer terminal 10 through a web page under the control of the control module 21. Can be. At this time, the payment module 23 is based on the payment screen information, the buyer related information (purchaser name, ID, contact phone number, etc.), information on the payment target product, payment amount, Shipping address, payment method (credit card, bank account deposit, real time account transfer, cyber money, etc.) is configured to be selected by the buyer. Then, the payment module 23 performs the payment through the authentication process using a certificate, social security number or mobile phone authentication for the final payment request by the buyer after all necessary information on the payment screen is filled in and confirmed.

The storage module 24 divides the keyword package DB 24a, which stores information on a package of keywords, and a seller who has agreed to automatic bidding for repackaging applied according to a keyword change among a plurality of existing sellers as an automatic bidder. It consists of an automatic bidder DB 24b for storing.

The communication module 25 communicates with the seller terminal 10 to transmit and receive information on the operation of the Internet shopping mall or search portal.

The control module 21 executes a repackaging according to a package change of keywords applied to an article search of an internet shopping mall or a search portal. Here, the control module 21 repackages by moving, dividing, adding or deleting at least one keyword among the packaged keywords. The control module 21 collects at least one package that has been repackaged.

The control module 21 determines the automatic bid price to reflect the collected package. At this time, the control module 21 collects and stores a plurality of repackaged packages and collectively outputs information on pre-stored packages.

The control module 21 announces the automatic bid price to a number of existing sellers. Here, the control module 21 confirms whether or not the automatic bidding for a plurality of existing sellers. Here, the control module 21 stores the seller who has already agreed to the automatic bidding for repackaging applied according to the keyword change among the plurality of existing sellers as the automatic bidder.

The control module 21 applies an automatic bid price to a seller who has agreed to automatic bidding among a plurality of existing sellers. That is, the control module 21 maintains the bidding time stamp for the keyword package corresponding to the seller who has agreed to the automatic bidding to bid first. Here, the time stamp may be information that records the bidding time for all bids. That is, the control module 21 does not update the time stamp at the automatic bidding time, and maintains the existing time stamp for the seller who has agreed to the automatic bidding.

In order to more effectively perform such a function of the service device 20, the control module 21 further includes an automatic bidding module 21a. In particular, the automatic bidding module 21a applies an automatic bidding price to a seller who has agreed to automatic bidding among sellers who are currently selling the goods in a new bidding process according to the repackaging of the keyword package.

Through this, it is possible to maintain the sale of the corresponding product without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall or search portal. In addition, when repackaging keywords, the automatic bidding price may be applied to a seller who has agreed to automatic bidding. In addition, automatic bidding reduces the hassle of having to manually bid each time a seller re-packages the keyword so that the seller can concentrate on selling the goods. In addition, the seller can increase sales due to effective advertising exposure.

3 is a flowchart illustrating an automatic bid providing method according to an exemplary embodiment of the present invention.

Referring to FIG. 3, in the automatic bidding providing method according to an exemplary embodiment of the present invention, first, the service apparatus 20 executes repackaging according to a package change of keywords applied to an item search of an internet shopping mall or a search portal in step S11. do. Here, the service apparatus 20 repackages by moving, dividing, adding or deleting at least one keyword among the packaged keywords. The service device 20 collects at least one package repackaged in step S13.

The service device 20 determines the automatic bid price to reflect the package collected in step S15. In this case, the service device 20 collects and stores a plurality of repackaged packages and collectively outputs information on pre-stored packages. Then, the service device 20 announces the automatic bid price to a number of existing sellers.

The service device 20 checks whether the automatic bidding for the plurality of existing sellers is agreed in step S17. Here, the service device 20 stores a seller who has automatically agreed to an automatic bidder for repackaging applied according to a keyword change among a plurality of existing sellers as an automatic bidder.

If there is a seller who has agreed to the automatic bidding, the service device 20 applies the automatic bidding price to the seller who has agreed to the automatic bidding among the plurality of existing sellers in step S19. That is, the service device 20 maintains the time stamp of the first bid on the keyword package corresponding to the seller who has agreed to the automatic bidding to bid. Here, the time stamp may be information that records the bidding time for all bids. That is, the service device 20 does not update the time stamp at the time of automatic bidding, and maintains the existing time stamp for the seller who has agreed to the automatic bidding.

Through this, it is possible to maintain the sale of the corresponding product without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall or search portal. In addition, when repackaging keywords, the automatic bidding price may be applied to a seller who has agreed to automatic bidding. In addition, automatic bidding reduces the hassle of having to manually bid each time a seller re-packages the keyword so that the seller can concentrate on selling the goods. In addition, the seller can increase sales due to effective advertising exposure.

4 to 9 are exemplary diagrams for explaining the automatic bid providing method according to an embodiment of the present invention.

In the automatic bidding providing method according to an embodiment of the present invention, the service device 20 collects and packages keywords. In this case, the package may be divided into a header and a body, the value of the package is in the header, and the body does not affect the value. The examples shown below represent various repackaging methods.

Referring to FIG. 4, an example of changing a header and a body in a packaging according to an embodiment of the present invention. The service device 20 changes the package A to a new package A '. At this time, the service device 20 changes the body of the package A which has no value to the header of the package A '.

Accordingly, the service device 20 recalculates the bid price for the package A '. That is, the service device 20 calculates the automatic bid price of the package A 'generated according to the change of the header and the body of the package A whose bid price was 100 won as 50.

Referring to Figure 5, the present invention is an example of combining a plurality of packages according to an embodiment. The service device 20 generates a new package C by combining the plurality of packages A and B. In this case, the service apparatus 20 applies the bid price of the package A to the automatic bid price of the package C when the header of the package A is changed to the package C, and the package B when the header of the package B is changed to the package C. The automatic bid price of Package C is calculated by applying the bid price of. In other words, the service device 20 determines the automatic bid price according to the header of the final packaged group.

Referring to Figure 6, according to an embodiment of the present invention is an example of selling the header in the package alone. The service device 20 sells the header of the package A alone as a new package B. At this time, the service device 100 calculates the automatic bid price of the new package B by applying the existing bid price as it is. In addition, if a new header is applied to the package A, the service device 20 calculates an automatic bid price of 50 won, and when the header is not selected, the service device 20 is changed to an unusable package.

Referring to FIG. 7, the body of one package is changed to the body of another package according to an embodiment of the present invention. The service device 20 changes the body of the package A to the body of the new package B. At this time, the service device 20 calculates the price of the package A and the price of the package B equally. That is, since the body value of the package does not affect the automatic bid price of the package, the automatic bid price of the package A and package B does not change.

Referring to FIG. 8, the body of one package is changed to a header of another package according to an embodiment of the present invention. The service device 20 applies the body of the package A to the header of the new package B. At this time, since the header of the package B is changed, the service device 20 recalculates the automatic bid price of the package B. Here, since the existing package A has only the body deleted, there is no change in the automatic bid price. In addition, even when the body alone is changed to the header of the new package, the automatic bid price of the new package is recalculated.

Referring to FIG. 9, a single keyword is included in packaging according to an exemplary embodiment of the present invention. The service device 20 includes the single keyword in the new package. At this time, the service device 20 changes the header of the package A to the package A 'header. That is, the package A 'includes a header of the package A and adds a new body. Here, the automatic bidding price is calculated at the same price as that of the existing package A. The service apparatus 20 also replaces the header of the package A with the header of the new package B. At this time, the automatic bid price of the package B is calculated at the same price as the price of the package A. In addition, the service device 20 replaces the header of the package A with the body of the new package C. At this time, the automatic bid price of the package C is calculated by maintaining the existing price.

The automatic bid providing method according to the present invention may be implemented in software form readable through various computer means and recorded on a computer readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. For example, the recording medium may be magnetic media such as hard disks, floppy disks and magnetic tapes, optical disks such as Compact Disk Read Only Memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

The present invention provides an automatic bidding method and system for applying automatic bidding price to a seller who has agreed to automatic bidding among sellers when changing a package of keywords applied to a product search of an internet shopping mall or a search portal, and a service apparatus therefor. It is about. In this way, you can preserve the value that changes during keyword repackaging for product search to maintain the sale of the product without interruption, and apply automatic bidding to sellers who have agreed to automatic bidding when repackaging keywords. Automatic bidding can reduce the hassle of having to manually bid each time a seller re-packages the keyword, allowing the seller to focus on selling the item, and the seller can increase sales due to effective ad exposure. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10: seller terminal 20: service device 30: communication network
21: control module 22: search module 23: payment module
24: storage module 25: advertising module 26: communication module
21a: automatic bidding module 24a: keyword package DB 24b: automatic bidder DB
100: automated bidding system

Claims (9)

A seller terminal which executes bidding according to information on package change of keywords applied to an article search and an automatic bidding price; And
Executes repackaging according to a package change of keywords applied to the article search, collects the at least one repackaged package, determines an automatic bid price to reflect the collected package, and A service apparatus for reporting the automatic bidding price, checking whether the automatic bidding is agreed with the plurality of existing sellers, and applying the automatic bidding price to a seller who has agreed to the automatic bidding among the plurality of existing sellers;
Automatic bidding providing system comprising a. A communication module configured to communicate with a terminal to transmit and receive information on the operation of an Internet shopping mall or a search portal;
A storage module for storing information about a package of keywords and storing sellers who have agreed to automatic bidding for repackaging applied according to a keyword change among a plurality of existing sellers as automatic bidders; And
Execute repackaging according to a package change of keywords applied to an article search, collect the at least one repackaged package, determine an automatic bid price to reflect the collected package, and A control module for notifying an automatic bidding price, checking whether the automatic bidding is agreed on the plurality of existing sellers, and controlling the automatic bidding price to be applied to a seller who has agreed to the automatic bidding among the plurality of existing sellers ;
Service apparatus for providing automatic bidding, comprising a. Executing, by the service apparatus, repackaging according to a package change of keywords applied to an article search;
Collecting, by the service apparatus, the at least one packaged package;
Determining, by the service apparatus, an automatic bid price to reflect the collected packages;
The service apparatus notifying the automatic bidding price to a plurality of existing sellers;
Confirming, by the service apparatus, whether the automatic bidding for the plurality of existing sellers is agreed; And
The service apparatus applying the automatic bid price to a seller who has agreed to the automatic bid among the plurality of existing sellers;
Automatic bidding providing method comprising a. The method of claim 3, wherein the step of performing
And repackaging by moving, splitting, adding, or deleting at least one keyword among packaged keywords by the service apparatus. The method of claim 3, wherein the determining step
And the service apparatus determines the automatic bidding price according to the value of the repackaged keywords. The method of claim 3, wherein the determining step
The service device collecting and storing the plurality of repackaged packages; And
When the bidding time is reached, collectively outputting information on the stored packages by the service apparatus;
Automatic bidding providing method characterized in that it further comprises. The method of claim 3, wherein prior to said executing:
Storing, by the service apparatus, a seller who has agreed to automatic bidding of repackaging according to a keyword change among a plurality of existing sellers as an automatic bidder;
Automatic bidding providing method characterized in that it further comprises. The method of claim 3, wherein the applying step
And the service device allows a seller who has agreed to the automatic bidding to bid by maintaining a time stamp (Time Stamp) initially bid on the keyword package. Executing repackaging according to a package change of keywords applied to an article search;
Collecting the repackaged at least one package;
Determining an automatic bid price to reflect the collected packages;
Notifying the automatic bidding price to a number of existing sellers;
Confirming whether or not to agree to automatic bidding for the plurality of existing sellers; And
Applying the automatic bid price to a seller who has agreed to the automatic bid among the plurality of existing sellers;
A computer-readable recording medium having recorded thereon a program for executing the program.

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