KR101863898B1 - Method for providing auto bid, system and service apparatus thereof - Google Patents

Abstract

The present invention relates to a method and system for providing automatic bidding, a system and a service apparatus therefor. When changing a package of keywords applied to an item search of an Internet shopping mall or a search portal, an automatic bid price , It is possible to maintain the sales value of the corresponding item without interruption of the advertisement by preserving the changed value in the keyword repackaging for the search for the article and to apply the automatic bid price to the seller who has agreed to the automatic bid upon repacking the keyword The seller can dedicate to the sale of goods by reducing the troubles that the seller has to manually bid each time the keyword is repackaged by automatic bidding, and the seller can increase the sales because of efficient advertisement exposure.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and system for providing automatic bidding,

The present invention relates to an electronic commerce, and more particularly, to a method and system for providing automatic bidding for applying automatic bidding prices to sellers who have agreed to automatic bidding among sellers when changing packages of keywords applied to article search, And to a service apparatus for the same.

When browsing a web site such as an online shopping mall or a search portal, a user generally inputs a keyword to browse the searched product or content, or to search for a product or content provided when selecting a category classified with a brand, a theme, . A web page provided when a user enters a keyword, or a web page provided when a user clicks and selects a corresponding product or content belonging to a certain category. The advertisement generally consists of images related to the page.

In such an advertisement method, an Internet shopping mall or a provider of a search portal packages a popular keyword or a related keyword, and a seller buys a package to which the keywords they intend to sell are purchased.

However, since the advertisement for the article is exposed only when the buyer searches the keywords related to the article to be sold by the seller, the changed value can not be preserved at the time of repackaging caused by the change of keywords, There may be a situation where the advertisement is stopped.

An object of the present invention is to provide an advertisement service for an article sold by applying an automatic bid price to a seller who has agreed to an automatic bidding among sellers at the time of repackaging a package of keywords applied to an item search of an Internet shopping mall or a search portal, To provide automatic bidding providing method, system, and service apparatus therefor, which can continuously sell the corresponding sales without interruption.

According to an aspect of the present invention, there is provided an automatic bid offer system for accessing an Internet shopping mall or a search portal, comprising: a seller terminal for executing a bid in accordance with information on a package change of keywords applied to an article search, The method comprising: collecting at least one package that has been repackaged; determining an automatic bid price to reflect the collected package; and notifying a plurality of existing sellers of an automatic bid price And a service device for confirming the consent of the automatic bidding to a plurality of existing sellers and applying an automatic bid price to the seller who has agreed to the automatic bidding among a plurality of existing sellers.

A service device for providing automatic bidding according to an exemplary embodiment of the present invention includes a communication module for communicating with a terminal and transmitting and receiving information on the operation of an Internet shopping mall or a search portal, A storage module for storing the seller who agrees to the automatic bidding for the repackaging applied in accordance with the keyword change among the sellers and the automatic bidders, and repackaging the keywords applied to the item retrieval according to the package change, Collecting at least one package, determining an automatic bid price to reflect the collected package, informing a plurality of existing sellers of an automatic bid price, confirming agreement of automatic bidding for a plurality of existing sellers, Controls the automatic bidding price to be applied to a large number of existing sellers who have agreed to an automatic bidding It is characterized in that it comprises a control module.

A method for providing automatic bidding according to an embodiment of the present invention includes the steps of: performing repackaging by a service apparatus in accordance with a package change of keywords applied to an article search; collecting at least one package in which the service apparatus repackaged; The method comprising the steps of the service device determining an automatic bid price to reflect the collected package, the service device notifying the plurality of existing sellers of the automatic bid price, And a step in which the service device applies the automatic bid price to the seller who has agreed to the automatic bidding among the plurality of existing sellers.

Further, in the automatic bid providing method according to the present invention, the executing step is characterized in that the service apparatus repackages at least one keyword among the packaged keywords by moving, dividing, adding or deleting.

Further, in the automatic bid providing method according to the present invention, the determining step is characterized in that the service apparatus determines the automatic bid price according to the value calculation of the repackaged keywords.

In addition, in the automatic bid providing method according to the present invention, the determining step may include collecting and storing a plurality of packages repackaged by the service apparatus, and when the bidding time is reached, And outputting them in a lump.

Also, in the automatic bid providing method according to the present invention, before the executing step, the service device stores the seller who agrees to the automatic bidding of the repacking according to the keyword change among the plurality of existing sellers as the automatic bidder And further comprising:

Further, in the automatic bid providing method according to the present invention, in the applying step, the service device maintains a time stamp (Time Stamp) initially bidded to the keyword package corresponding to the seller who has agreed to the automatic bid, do.

As another means for solving the problem of the present invention, there is provided a method of searching for an article, the method comprising: performing repackaging according to a change of a package keyword applied to an item search of an Internet shopping mall or a search portal; collecting at least one package repackaged; Determining an automatic bid price to reflect the collected package, notifying a plurality of existing sellers of an automatic bid price, confirming whether the automatic bidding of the plurality of existing sellers is agreed, And a step of applying an automatic bid price to the seller who has agreed to the automatic bidding among the sellers.

According to the present invention, it is possible to maintain the sales value of the product without interruption by preserving the changed value in the keyword repackaging for retrieving the goods at the Internet shopping mall or the search portal.

In addition, when you repack your keywords, you can benefit from automatic bid pricing for sellers who agree to automatically bid.

In addition, by automatically bidding, the seller can concentrate on selling goods by reducing the trouble that the seller has to manually bid each time the keyword is repackaged.

In addition, sellers can increase sales due to efficient advertisement exposure.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a diagram of an automated bid offer system in accordance with an embodiment of the present invention.
2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating an automatic bid providing method according to an embodiment of the present invention.
4 to 9 are diagrams for explaining a method of providing automatic bidding according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a seller terminal according to an embodiment of the present invention is described as a representative example of a mobile communication terminal connected to a communication network and capable of selling goods by accessing an online shopping mall or a search portal, but the terminal is not limited to a mobile communication terminal, An information communication device, a multimedia terminal, a wired terminal, a fixed terminal, and an IP (Internet Protocol) terminal. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a diagram of an automated bid offer system in accordance with an embodiment of the present invention.

Referring to FIG. 1, an automatic bid offering system 100 according to an embodiment of the present invention includes a seller terminal 10 for registering and selling goods in an Internet shopping mall or a search portal, And a communication network 30 for connecting the service terminal 20 and the seller terminal with each other. Hereinafter, the configuration of each device will be described in detail.

The communication network 30 performs a series of data transmission and reception operations for data transmission and information exchange between the seller terminal 10 and the service apparatus 20. [ The communication network 30 provides a channel for registering and advertising an article in an Internet shopping mall or a search portal provided by the service device 20 at the request of the seller terminal 10. [

The seller terminal 10 can access the service apparatus 20 through the communication network 30. [ At this time, the seller terminal 10 can access the communication network 30 in various ways according to a protocol supporting connection. For example, the seller terminal 10 can access the communication network 30 through a fixed access method such as a digital subscriber line (DSL), a cable modem, and an Ethernet. In addition, the seller terminal 10 can access the communication network 30 through a mobile access method.

The seller terminal 10 may include an input unit, a display unit, a storage unit, a communication unit, and a control unit.

The input unit receives various information such as numbers and character information, sets various functions, and transmits a signal inputted in connection with the function control of the seller terminal 10 to the control unit. In addition, the input unit may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input unit may be configured in the form of one touch panel (or touch screen) together with the display unit to simultaneously perform input and display functions. Further, the input unit may be any type of input means that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit registers goods in an Internet shopping mall or a search portal, or inputs input information for package selection.

The display unit displays information on a series of operation states, operation results, and the like that occur while the seller terminal 10 performs the functions. In addition, the display unit can display menus of the seller terminal 10 and user data input by the user. Here, the display unit may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED), a flexible display A three-dimensional display (3-dimension), and the like. In this case, the display unit may be configured as a touch screen. When the display unit is formed as a touch screen, the display unit may perform some or all of the functions of the input unit. In particular, the display unit displays information on keyword packages for searching for goods on an Internet shopping mall or a search portal.

The storage unit is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program necessary for the functional operation of the seller terminal 10. [

The communication unit performs a function of transmitting and receiving data through the communication network 30 with the service apparatus 20. [ Here, the communication unit includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). In particular, the communication unit connects with the service device 20 to transmit and receive all data for selling and advertising goods on an Internet shopping mall or a search portal.

The control unit may be an operating system (OS) and a process unit for driving each configuration. In particular, the control unit accesses the Internet shopping mall or the search portal at the request of the seller who sells the goods. Then, the control unit informs the information on the package change of keywords applied to the retrieval of the goods by the consumer and the automatic bid price of the repackaged packages.

The service device 20 executes repacking according to the package change of the keywords applied to the article search. Here, the service apparatus 20 moves, divides, adds, or deletes at least one keyword among the packaged keywords to repackage. Then, the service apparatus 20 collects at least one package repackaged.

The service device 20 determines the automatic bid price to reflect the collected package. At this time, the service device 20 collects and stores a plurality of packages repackaged, and collectively outputs information on the packages stored.

The service device 20 informs a plurality of existing sellers of the automatic bid price. Here, the service device 20 confirms whether the automatic bidding of the plurality of existing sellers is agreed to. Here, the service device 20 stores the seller who agrees to the automatic bidding for the repackaging applied according to the keyword change among the plurality of existing sellers as an automatic bidder.

The service device 20 applies the automatic bid price to the seller who has agreed to the automatic bidding among a plurality of existing sellers. At this time, the service device 20 keeps the initial bid time stamp on the keyword package corresponding to the seller who has agreed to the automatic bidding, to bid. Here, the time stamp may be information indicating the time of bid for all bids. That is, the service device 20 does not update the time stamp of the automatic bid time, but maintains the existing time stamp to the seller who agrees to the automatic bid.

Through this, it is possible to maintain the sales value of the products without interruption by preserving the changed value when repacking the keywords for the search of the goods in the Internet shopping mall or the search portal. In addition, when you repack your keywords, you can benefit from automatic bid pricing for sellers who agree to automatically bid. In addition, by automatically bidding, the seller can concentrate on selling goods by reducing the trouble that the seller has to manually bid each time the keyword is repackaged. In addition, sellers can increase sales due to efficient advertisement exposure.

2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.

2, a service apparatus 20 according to an embodiment of the present invention includes a control module 21, a search module 22, a payment module 23, a storage module 24, and a communication module 25 do. At this time, the control module 21 includes an automatic bid module 21a, and the storage module 24a includes a keyword package DB 24a and an automatic bidder DB 24b.

The search module 22 compares the keywords inputted from the buyers in the keyword package and searches. This retrieval module 22 is reset in accordance with keyword repackaging.

The payment module 23 provides settlement screen information for the merchandise of the seller who has made the settlement payment to the buyer terminal 10 through the web page under the control of the control module 21 when the buyer requests payment for the merchandise to be purchased . At this time, on the payment screen displayed on the purchaser terminal 10 based on the payment screen information, the payment module 23 displays information on the purchaser (name of the purchaser, ID, contact phone number, etc.) A shipping address, a payment method (credit card, bank account, real-time account transfer, cyber money, etc.) are selected by the purchaser. After all necessary information of the payment screen is filled in and confirmed, the payment module 23 performs the settlement process through an authentication procedure using an authorized certificate, a resident registration number, or a mobile phone authentication for the final payment request by the purchaser.

The storage module 24 includes a keyword package DB 24a for storing information on packages of keywords and a seller who agrees to automatically bidding for repackaging applied in accordance with keyword change among a plurality of existing sellers by an automatic bidder And an automatic bidder DB 24b for storing the automatic bidder DB 24b.

The communication module 25 communicates with the seller terminal 10 to transmit and receive information on the operation of the Internet shopping mall or the search portal.

The control module 21 executes repacking according to the package change of keywords applied to the retrieval of goods at the Internet shopping mall or the search portal. Here, the control module 21 moves, divides, adds, or deletes at least one keyword among the packaged keywords to repackage. Then, the control module 21 collects at least one package repackaged.

The control module 21 determines an automatic bid price to reflect the collected package. At this time, the control module 21 collects and stores a plurality of packages repackaged, and collectively outputs information on pre-stored packages.

The control module 21 announces the automatic bid price to a plurality of existing sellers. Here, the control module 21 confirms whether the automatic bidding of the plurality of existing sellers is agreed. Here, the control module 21 stores the seller who agrees to the automatic bidding for the repackaging applied according to the keyword change among the plurality of existing sellers as an automatic bidder.

The control module 21 applies the automatic bid price to the seller who has agreed to the automatic bidding among a plurality of existing sellers. That is, the control module 21 keeps the initial bid time stamp on the keyword package corresponding to the seller who has agreed to the automatic bid, and bids the bid. Here, the time stamp may be information indicating the time of bid for all bids. That is, the control module 21 does not update the time stamp of the automatic bid time, but maintains the existing time stamp to the seller who agrees to the automatic bid.

In order to more effectively perform the function of the service device 20, the control module 21 further includes an automatic bid module 21a. In particular, the automatic bidding module 21a applies the automatic bid price to the seller who agrees to the automatic bidding among the sellers currently selling the product in the bidding process which is performed according to the repacking of the keyword package.

Through this, it is possible to maintain the sales value of the products without interruption by preserving the changed value when repacking the keywords for the search of the goods in the Internet shopping mall or the search portal. In addition, when you repack your keywords, you can benefit from automatic bid pricing for sellers who agree to automatically bid. In addition, by automatically bidding, the seller can concentrate on selling goods by reducing the trouble that the seller has to manually bid each time the keyword is repackaged. In addition, sellers can increase sales due to efficient advertisement exposure.

3 is a flowchart illustrating an automatic bid providing method according to an embodiment of the present invention.

Referring to FIG. 3, the automatic bid providing method according to the embodiment of the present invention starts with a step S11 in which the service apparatus 20 executes repacking according to a package change of keywords applied to an item search of an Internet shopping mall or a search portal do. Here, the service apparatus 20 moves, divides, adds, or deletes at least one keyword among the packaged keywords to repackage. Then, the service apparatus 20 collects at least one package repackaged in step S13.

The service device 20 determines an automatic bid price to reflect the package collected in step S15. At this time, the service device 20 collects and stores a plurality of packages repackaged, and collectively outputs information on the packages stored. Then, the service device 20 notifies a plurality of existing sellers of the automatic bid price.

The service device 20 confirms whether the automatic bidding of the plurality of existing sellers is agreed at step S17. Here, the service device 20 stores the seller who agrees to the automatic bidding for the repackaging applied according to the keyword change among the plurality of existing sellers as an automatic bidder.

If there is a seller who agrees to the automatic bidding, the service apparatus 20 applies an automatic bid price to the seller who has agreed to the automatic bidding among a plurality of existing sellers in step S19. In other words, the service device 20 keeps the initial bid time stamp on the keyword package corresponding to the seller who has agreed to the automatic bidding so as to bid. Here, the time stamp may be information indicating the time of bid for all bids. That is, the service device 20 does not update the time stamp of the automatic bid time, but maintains the existing time stamp to the seller who agrees to the automatic bid.

Through this, it is possible to maintain the sales value of the products without interruption by preserving the changed value when repacking the keywords for the search of the goods in the Internet shopping mall or the search portal. In addition, when you repack your keywords, you can benefit from automatic bid pricing for sellers who agree to automatically bid. In addition, by automatically bidding, the seller can concentrate on selling goods by reducing the trouble that the seller has to manually bid each time the keyword is repackaged. In addition, sellers can increase sales due to efficient advertisement exposure.

4 to 9 are diagrams for explaining a method of providing automatic bidding according to an embodiment of the present invention.

In the automatic bid providing method according to the embodiment of the present invention, the service apparatus 20 collects and packages keywords. At this time, the package can be divided into a header and a body, the value of the package is in the header, and the body does not affect the value. The examples shown below represent various repackaging methods.

Referring to FIG. 4, it is an example of changing the header and the body in the packaging according to the embodiment of the present invention. The service apparatus 20 changes the package A to a new package A '. At this time, the service device 20 changes the body of the package A which has no value to the header of the package A '.

Accordingly, the service apparatus 20 re-calculates the bid price for the package A '. That is, the service apparatus 20 calculates the automatic bid price of the package A 'generated according to the change of the header and the body of the package A whose bidding price is 100 won.

Referring to FIG. 5, the present invention is an example of combining a plurality of packages according to an embodiment. The service apparatus 20 combines a plurality of packages A and B to create a new package C. [ At this time, when the header of the package A is changed to the package C, the service device 20 applies the bid price of the package A as the automatic bid price of the package C, and when the header of the package B is changed to the package C, The price of the package A is calculated. That is, the service apparatus 20 determines the automatic bid price according to the header of the final packaged group.

Referring to FIG. 6, the header in the package is sold alone according to the embodiment of the present invention. The service apparatus 20 sells the header of the package A as a new package B alone. At this time, the service apparatus 100 calculates the automatic bid price of the new package B by applying the existing bid price as it is. In addition, when the new header is applied to the package A, the service apparatus 20 calculates the automatic bid price at 50 won, and changes to the unusable package when the header is not selected.

Referring to FIG. 7, the body of one package is changed to the body of another package according to an embodiment of the present invention. The service apparatus 20 changes the body of the package A to the body of the new package B. [ At this time, the service apparatus 20 calculates the price of the package A and the price of the package B equally. That is, since the body value of the package does not affect the automatic bid price of the package, the automatic bid price of package A and package B remains unchanged.

Referring to FIG. 8, a body of one package is changed to a header of another package according to an embodiment of the present invention. The service apparatus 20 applies the body of the package A to the header of the new package B. [ At this time, the service apparatus 20 re-calculates the automatic bid price of the package B because the header of the package B has been changed. Here, since only the body is deleted from the existing package A, there is no change in the automatic bid price. Also, even if the body is changed alone, since the header is changed to the header of the new package, the automatic bid price of the new package is re-calculated.

Referring to FIG. 9, an example in which a single keyword is included in packaging according to an embodiment of the present invention. The service device 20 includes a single keyword in a new package. At this time, the service apparatus 20 changes the header of the package A to the package A 'header. That is, the package A 'includes a header of the package A and a new body is added. Here, the automatic bid price is calculated to be the same price as the existing package A. In addition, the service apparatus 20 replaces the header of the package A with the header of the new package B. At this time, the automatic bid price of package B is calculated at the same price as the package A price. In addition, the service apparatus 20 replaces the header of the package A with the body of the new package C. At this time, the automatic bid price of the package C is calculated by keeping the existing price.

The automatic bid providing method according to the present invention can be implemented in the form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to a method and system for providing automatic bidding for applying an automatic bidding price to a seller who agrees to an automatic bidding among sellers when a package of keywords applied to an item search of an Internet shopping mall or a search portal is changed, . This allows you to maintain the value of the product when you repack the keyword for product retrieval so you can maintain the sale of the item without stopping the ad, and you can benefit from automatic bidding for sellers who have agreed to automatic bidding when repacking keywords. The seller can concentrate on the sale of goods by reducing the troubles that the seller has to manually bid each time the keyword is repackaged through automatic bidding, and the seller can increase the sales due to efficient advertisement exposure. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10: Seller terminal 20: Service device 30: Communication network
21: control module 22: search module 23: payment module
24: storage module 25: advertising module 26: communication module
21a: automatic bid module 24a: keyword package DB 24b: automatic bidder DB
100: Automatic bidding system

Claims (9)

delete A communication module for communicating with the terminal to transmit and receive information about the operation of the Internet shopping mall or the search portal;
A storage module for storing information on a package of keywords and storing the seller who agrees to the automatic bidding for repackaging applied according to the keyword change among the plurality of existing sellers as an automatic bidder; And
The method comprising: performing repackaging according to a package change of keywords applied to an article search, collecting the repackaged at least one package, determining an automatic bid price to reflect the collected package, The method of claim 1, further comprising the steps of: confirming an automatic bidding price, confirming whether the automatic bidding of the plurality of existing sellers is agreed upon, and applying the automatic bidding price to the seller who has agreed to the automatic bidding among the plurality of existing sellers, A control module for controlling the bidder to maintain the time stamp of the initial bid on the keyword package to the seller who has agreed to the bid;
And a service provider for providing the automatic bidding service. Performing repackaging of the keywords of the service apparatus applied to the retrieval of the goods according to the package change;
The service device collecting the at least one package repackaged;
The service device determining an automatic bid price to reflect the collected package;
The service device notifying the plurality of existing sellers of the automatic bid price;
Confirming whether the service device agrees to the automatic bidding for the plurality of existing sellers; And
Applying the automatic bid price to the seller who has agreed to the automatic bid among the plurality of existing sellers by the service device;
Lt; / RTI >
Wherein the step of applying the bidding method comprises the step of bidding the seller who has agreed to the automatic bidding by keeping the time stamp initially bidding on the keyword package. [Claim 4 is abandoned upon payment of the registration fee.] 4. The method of claim 3, wherein the performing
Wherein the service device moves, divides, adds or deletes at least one keyword among the packaged keywords to repackage the keyword. [Claim 5 is abandoned upon payment of registration fee.] 4. The method of claim 3, wherein the determining comprises:
Wherein the service device determines the automatic bid price according to the value of the repackaged keywords. [Claim 6 is abandoned due to the registration fee.] 4. The method of claim 3, wherein the determining comprises:
The service device collecting and storing the plurality of packages repackaged; And
When the bidding time is reached, the service device collectively outputting information on the stored packages;
Further comprising the steps of: [7] has been abandoned due to the registration fee. 4. The method of claim 3,
Storing, by the service device, a seller who agrees to automatic bidding for repackaging according to a keyword change among a plurality of existing sellers as an automatic bidder;
Further comprising the steps of: delete [Claim 9 is abandoned upon payment of registration fee.] A computer-readable recording medium on which a program for carrying out the method according to claim 3 is recorded.

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