KR20130015788A - Advertiser-oriented advertising method and system - Google Patents

Advertiser-oriented advertising method and system Download PDF

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Publication number
KR20130015788A
KR20130015788A KR1020110078012A KR20110078012A KR20130015788A KR 20130015788 A KR20130015788 A KR 20130015788A KR 1020110078012 A KR1020110078012 A KR 1020110078012A KR 20110078012 A KR20110078012 A KR 20110078012A KR 20130015788 A KR20130015788 A KR 20130015788A
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KR
South Korea
Prior art keywords
advertisement
terminal
information
advertiser
advertising
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KR1020110078012A
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Korean (ko)
Inventor
최규용
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최규용
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Priority to KR1020110078012A priority Critical patent/KR20130015788A/en
Publication of KR20130015788A publication Critical patent/KR20130015788A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

PURPOSE: An advertisement system for an advertiser and a method are provided to enable the advertiser to directly manufacture an advertisement, thereby efficiently using the advertisement. CONSTITUTION: An advertisement operation server unit(100) provides an advertisement registration means to an advertiser terminal(200). The advertisement operation server unit selects one or more places and an advertisement registered through the advertisement registration means. The advertisement operation server unit generates an advertisement group. An advertisement terminal unit(310) receives the advertisement group from the advertisement operation server unit. The advertisement terminal unit displays the advertisement group. [Reference numerals] (250) Wired and wireless data communication network

Description

Advertiser-oriented advertising method and system

The present invention relates to an online digital advertising system, and more specifically, advertisers can design an advertisement directly through online, select a target area directly, and place an advertisement-oriented advertisement on the main advertisement. Of the advertising system and method.

In general, advertisements are made through television, radio, newspapers, or the like, or through street billboards and flyers. However, these advertisements are limited in time or space, and there is a problem in that a lot of advertising costs are required.

Recently, however, with the development of wired / wireless data communication technology and the popularization of the Internet, digital advertising methods of a new paradigm using data communication and the Internet are emerging. In general, these digital advertising methods have an effect that can perform the advertising with a small cost and minimal constraints in time and space compared to the existing advertising methods.

Typically, such digital advertising methods include internet advertisements for advertising through web pages of the Internet, and LCD advertisements for providing advertisements through display devices installed in businesses, buildings, bus stops, and subway stations.

In general, this digital advertising method is described, the advertiser talks to the advertising representative of the advertiser that provides the advertising content such as advertising concept, advertising text, signs, pictures, pictures, advertising images, etc. Listen to or create an ad based on the ad submitted by the advertiser, review the produced ad on the server, and then either serve the ad on the LCD of the Register.

However, in the case of the conventional digital advertising, since the representative of the advertising company creates and uploads the advertisement, if the advertiser wants to modify the advertisement, it must be modified through the corresponding advertisement representative, which causes a lot of time and hassle. .

In addition, the conventional digital advertising has a problem that it is difficult to modify the advertisement produced once, and the efficiency of the advertisement is lowered because the event advertisement for the event that the advertiser applies only for a limited time.

In addition, the conventional LCD advertising has difficulty in securing an advertising place because it does not provide a profit to the advertising companies that provide the advertising venues of entertainment venues, such as buildings, restaurants, karaoke, bars, etc. .

Accordingly, an object of the present invention is to provide an advertiser-oriented advertisement system and method that allows an advertiser to design an advertisement directly through online and directly select an advertisement target region.

Another object of the present invention is an advertiser-oriented advertising system that allows the advertiser to temporarily replace or replace the main advertisement or display the event advertisement for the event to be temporarily provided in addition to the currently provided main advertisement and To provide a way.

Another object of the present invention to provide an advertiser-oriented advertising system and method that can automatically distribute the profit between the advertising company and the advertising management company according to the advertisement in a certain ratio unit.

It is another object of the present invention to provide an advertiser-oriented advertisement system and method for displaying not only advertisements, but also service information provided at advertisement sites where advertisements are provided and public information provided by public institutions with advertisements.

Advertiser-oriented advertising system of the present invention for achieving the above object; Advertisement registration means by which the advertiser can directly register the advertisement to the advertiser terminal connected to the advertiser, and through the advertisement registration means selected at least one or more places to post the advertisement, and selected the place An advertisement management server unit for generating and storing an advertisement group configured with other advertisements, and an advertisement terminal unit for receiving and displaying an advertisement group installed in the places and including at least one advertisement from the advertisement management server unit. Characterized in that.

The advertisement terminal unit may include an advertisement display unit for displaying an advertisement, and a set-top box for receiving and storing the advertisement group from the advertisement operation server unit and sequentially rotating the advertisements of the advertisement group. .

The advertisement operation server unit may receive service information related to the place from an advertisement provider terminal to generate digital information including the service information and provide the digital information to the set top box, and the advertisement terminal unit may receive the received information from the set top box. And a service display unit for displaying service information of digital information.

The advertisement operation server unit is connected to a public institution terminal to further receive public information from a public institution terminal and further include the digital information in a set top box, wherein the set top box includes service information and public information of the digital information. And rotate them sequentially and display them on the service display unit.

The advertisement operation server unit may include: a database configured to store place information on which an advertisement terminal unit is installed and an advertisement group in which a plurality of advertisements are grouped for each advertisement terminal unit, advertiser information, and advertisement company information; When the advertiser is connected, the advertiser provides an advertisement region search means for searching for a place where the advertiser posts an advertisement to an advertiser terminal connected to the advertiser, and searches in response to the search information input through the advertisement region search means. And an advertisement area search unit configured to provide searched search area information including at least one or more places to the advertiser terminal to select and store at least one or more places of the search area information, and an advertisement production method. An advertisement generator for providing an advertisement registration means and generating an advertisement according to an advertisement production method of the advertisement registration means, and inserting the generated advertisement into an advertisement group of each advertisement terminal unit installed at selected places through the advertisement region search unit; And an advertisement posting unit for transmitting the updated advertisement groups to the corresponding advertisement terminal unit. Compared is characterized by a control unit.

The controller may provide an event advertisement setting means to the advertiser terminal when the advertiser terminal requests an event advertisement setting by requesting the event advertisement of the advertiser, and provides event advertisement setting information on the event advertisement through the event advertisement setting means. Receives and loads the main advertisements of the advertiser to overlay the event advertisement on the main advertisement to regenerate the main advertisement, generating an event ad to update and store the main advertisement re-created the main advertisement of the advertising group of the corresponding advertising terminal unit The advertisement update unit may further include transmitting the advertisement group including the event advertisement to the corresponding advertisement terminal unit to update the advertisement.

A service information collection unit which provides a service information setting means to the advertisement service provider terminal when the advertisement service provider connects through an advertisement service provider terminal and requests service information setting, and collects and stores the service information through the service information setting means; And generating a digital information including the service information and transmitting the digital information to the advertisement terminal unit, wherein the advertisement terminal unit displays the digital information.

The advertisement terminal unit receives an advertisement group from an advertisement display unit displaying an advertisement, a service display unit displaying service information, and receives the advertisement group from the advertisement operation server unit, and displays the advertisement group by rotating the advertisement groups sequentially. And a set top box for displaying the received service information of the digital information on the service display unit.

The advertisement operation server unit is connected to a public institution terminal, further receives public information from a public institution terminal, further includes the digital information and provides the set top box to the set top box, wherein the set top box includes service information and public information of the digital information. The information is displayed on the service display while sequentially rotating the information.

The controller may provide a terminal setting means to the advertisement operator terminal or the advertisement operating terminal when an advertisement operator or an advertisement operating system operator requests terminal setting through an advertisement operator terminal or an advertisement operating terminal, and is input through the terminal setting means. And receiving a terminal setting information and transmitting the terminal setting information to the advertisement terminal unit to set parameters of the terminal setting information.

The parameter of the terminal setting information may include at least one or more of an advertisement posting day, an advertisement terminal on / off time, an advertisement playing time, an advertisement switching effect, an advertisement limit number, and an advertisement amount.

The control unit may further include a revenue distribution unit configured to distribute and store the profits to the advertising operators and the advertising operation system operators at a predetermined rate with respect to the revenue according to the number of advertisements being advertised through the advertising terminal unit of the advertising service provider.

Advertiser-oriented advertising method of the present invention for achieving the above object; In the digital advertising method, the advertisement management server unit provides an advertisement registration means for registering the advertisement directly to the advertiser terminal connected to the advertiser, at least one of the registered advertisement and the advertisement through the advertisement registration means The advertisement registration process of selecting and selecting the place, and generating and storing an advertisement group configured with the other advertisements having selected the place, and the advertisement operation server unit installed in the places and including the at least one advertisement group It is characterized in that it comprises an advertisement posting process to transmit the advertisement to the advertisement terminal to post.

 The advertisement registration process, when the advertiser is connected, provides an advertisement area search means for searching the place where the advertiser posts the advertisement to the advertiser terminal connected to the advertiser, input through the advertisement area search means Performing a search in response to search information, and providing the searched search area information including at least one or more places to the advertiser terminal to select and store at least one or more of the places of the search area information; And an advertisement generating step of providing an advertisement registration means including an advertisement production method, and generating an advertisement according to the advertisement production method of the advertisement registration means.

The method; When an advertiser terminal requests an event advertisement setting by requesting the event advertisement of the advertiser, an event advertisement setting means is provided to the advertiser terminal, and the event advertisement setting information for the event advertisement is received through the event advertisement setting means. Generating an advertisement by overlaying the event advertisement on the main advertisement by reloading the main advertisements of the main advertisement, and updating and storing the regenerated main advertisement in the advertisement group of the corresponding advertisement terminal unit; The advertisement operation server unit may further include an advertisement updating process of updating the advertisement by transmitting the advertisement group including the event advertisement to the corresponding advertisement terminal unit.

A service information collecting step of providing a service information setting means to the advertising service provider terminal when the advertising service provider connects through an advertising service provider terminal to request service information setting, and collects and stores the service information through the service information setting means; And digital information generation step of generating digital information including the service information and transmitting the digital information to the advertisement terminal unit, and digital information display step of transmitting the digital information to the advertisement terminal unit for display. It characterized in that it further comprises a process.

The service information setting process may further include a public information collecting step in which an advertisement operation server unit is connected to a public institution terminal to further collect public information from a public institution terminal, and the public information together with the service information in the digital information generating step. After generating the digital information further comprises a, and transmits the digital information to the advertising terminal to display the service information and public information while circulating sequentially.

The present invention allows the advertiser to directly produce the advertisement, the advertiser can modify, change, register and delete the content of the advertisement from time to time has the effect that can be more efficiently advertised from the advertiser's point of view.

In addition, the present invention can temporarily display the event-based advertising to replace the main advertising or overlay the main advertising to have an effect that can be temporarily applied to the event advertising, according to the advertiser advertising effect by advertising It has the advantage of improving and stimulating business.

In addition, since the present invention provides an event advertisement, it has the effect of attracting more advertisers by providing a new advertising means to the advertiser in the position of the advertising operation system operator.

In addition, the present invention allows the advertising operators to automatically distribute the profit 50 to 50 with the advertising operation system operator in response to the number of advertisements advertised through the advertising terminal device installed in the place owned, so that more advertising operators can recruit It has an effect that can be, and accordingly has an effect that can easily expand the area that can be advertised.

In addition, the present invention provides information provided by public organizations in the country, such as police station, fire department, disaster safety headquarters, government offices, ward offices as well as advertising, so that the public can quickly provide more public information to citizens in the country. Has the effect.

In addition, the present invention provides service information provided at places such as restaurants, taverns, convenience stores, karaoke, stops, subway stations, etc., which the advertisement provider provides advertisements, and thus may promote promotion and service for the main business of the advertisement provider. Has an effect.

1 is a view showing the configuration of an entire communication system including an advertiser-oriented advertising system according to the present invention.
2 is a diagram illustrating a configuration of an advertisement operation server of the advertisement system according to the present invention.
3 is a flowchart illustrating an advertiser-centered advertisement method in the advertisement system according to the present invention.
4 is a flowchart illustrating a service information setting method of an advertisement provider in an advertisement system according to the present invention.
5 is a flowchart illustrating an event advertising method of an advertiser-oriented advertising method according to the present invention.
6 is a flowchart illustrating a terminal setting method of an advertiser-centered advertisement method according to the present invention.
7 is a view showing an advertisement management screen displayed on the advertiser terminal according to the present invention.
8 is a view showing an advertisement registration screen displayed on the advertiser terminal according to the present invention.
9 is a view showing an advertisement registration list display screen displayed on the advertiser terminal according to the present invention.
10 is a view showing an event advertisement setting screen displayed on the advertiser terminal according to the present invention.
11 is a view showing an advertisement content management screen displayed on the advertiser terminal according to the present invention.
12 is a diagram illustrating an advertisement terminal registration screen of an advertiser-centered advertisement system according to the present invention.
13 is a diagram illustrating a service information setting screen displayed on an advertiser terminal according to the present invention.
14 is a diagram illustrating an advertisement display time setting screen for each advertisement terminal unit according to the present invention.

With reference to the drawings will be described advertisers-oriented advertising system and method according to the present invention.

1 is a view showing the configuration of an entire communication system including an advertiser-oriented advertising system according to the present invention. In the following description, an advertising provider means an operator or a manager of a place where an advertisement terminal device for displaying an ordered advertisement is installed, and an advertising operating system operator literally means an operator operating an advertising operating system.

Referring to FIG. 1, an advertiser-oriented advertisement system according to the present invention includes an advertisement operation server unit 100 and a plurality of advertisement terminal units 310.

The advertisement terminal 310 includes at least one display unit 312 and a set-top box 311 and is connected to the advertisement operation server unit 100 via a wired / wireless data communication network 250 to perform data communication. .

The display unit 312 may be a liquid crystal display (LCD), a plasma display panel (PDP), an LED LCD, or the like, and displays a plurality of advertisements provided from the set top box 311. Display. In the present invention, the advertisement terminal 310 is configured to include an advertisement display unit 312-1 displaying only advertisements and a service display unit 312-2 including service information such as public information and menus.

The set-top box 311 receives and stores advertisement group data including a plurality of advertisements provided from the advertisement operation server unit 100, and sequentially rotates the advertisements of the advertisement group while the advertisement display unit 312-1 is provided. ).

The set-top box 311 receives and stores digital information including advertisement service information and public information provided by a public institution from the advertisement operation server 100, and displays the service while circulating the service information and public information. The part 312-2 is displayed. The service information may be menu information of the restaurant and the tavern if the advertisement operator operates the restaurant, the tavern. In addition, the public institution may be a national agency, and may be a police station, a fire station, an emergency disaster response headquarters, a government office, a ward office, and the public information may include information about a wanted person, missing person information, fire information, emergency disaster news information, and notification of each relevant agency. Information, etc.

In addition, the set-top box 311 receives and sets the advertisement display start time and end time set by the advertisement operator or the advertisement management system operator of the advertisement operation server unit 100, and automatically displays the display unit 312 at the set start time. To post the advertisement, and automatically terminates the advertisement by turning off the display unit 312 at the end time.

The advertisement terminal unit 310 may include a local advertisement unit 300-1 for managing a plurality of advertisement terminal units 310 in a specific region unit when there are a lot of advertisement operators or a large area where the advertisement terminal unit 310 is installed. 300-2) divided into management. In this case, each local advertising unit 300 should further include a local advertising operation server 320 in order to integrally control the advertising terminal 310 of the region. The local advertisement operation server 320 of the local advertisement unit 300 is connected to the advertisement operation server unit 100 through the wired / wireless data communication network 250 to perform data communication with the plurality of advertisement terminal units 310. It serves as a relay between the operation server unit (100).

The advertisement operation server unit 100 is connected to the plurality of advertisement terminal units 310 and the local network 160 or the advertiser terminal 200 and the public institution terminals 210 through the wired / wireless data communication network 350. When the local advertising unit 300 is formed, the local advertising operation server 320 of the local advertising unit 300 and the wired / wireless data communication network 350 are connected to perform data communication.

The advertisement operation server unit 100 includes an advertisement operation server 110, a web server 130, and a manager terminal 150, and further includes a file server 140 or a database server (not shown) for sharing business. It may be configured.

The advertisement operation server 110 is a server that provides an advertisement production means by which an advertiser can produce an advertisement focused on an advertiser according to the present invention through the connected advertiser terminal 200 and controls an overall operation for advertising the produced advertisement. .

The advertisement operation server 110 is an application installed in the mobile communication terminal or a computer to provide an advertiser-oriented advertisement service according to the present invention even through a mobile communication terminal that can access the wired / wireless data communication network 250 such as a smartphone. It may be an application server that performs data communication for the advertisement service according to the present invention through a program, or an advertisement-oriented advertisement according to the present invention such as advertisement-oriented advertisement production, event advertisement, service information setting, etc. through a web page of the Internet. It may also be a web server providing web page means capable of providing a service.

In addition, as shown in FIG. 1, both the ad operation server 110 and the web server 130 are provided, and the ad operation server 110 performs an operation directly related to an advertisement service focused on an advertiser, and the web server 130 is The advertisement operation server 110 may be configured to provide an advertiser-oriented advertisement service according to the present invention, such as advertisement-oriented advertisement production, event advertisement, service information setting, etc. through a web page of the Internet. Hereinafter, a description will be given focusing on the case of providing an advertiser-oriented advertisement service through a web page.

2 is a view showing the configuration of the advertisement management server of the advertising system according to the present invention, Figure 7 is a view showing an advertisement management screen displayed on the advertiser terminal according to the present invention, Figure 8 is an advertiser terminal according to the present invention 9 is a view illustrating an advertisement registration screen to be displayed, and FIG. 9 is a diagram illustrating an advertisement registration list display screen displayed on an advertiser terminal according to the present invention, and FIG. 10 illustrates an event advertisement setting screen displayed on an advertiser terminal according to the present invention. FIG. 11 is a diagram illustrating an advertisement content management screen displayed on an advertiser terminal according to the present invention. FIG. 12 is a diagram illustrating an advertisement terminal registration screen of an advertiser-oriented advertisement system according to the present invention. 13 is a view showing a service information setting screen displayed on the advertiser terminal according to the present invention, Figure 14 is the present invention A diagram showing the advertisement display time on the screen for each line along the terminal portion.

Hereinafter, the configuration and operation of the advertisement operation server according to the present invention will be described with reference to FIGS. 2 and 7 to 14.

The advertisement operation server 110 includes a communication unit 111, a control unit 112, and a database (DB) 120.

The DB 120 includes an advertisement group DB 121, a service DB 122, an event advertisement DB 123, a public information DB 124, an advertiser DB 125, and an advertisement provider DB 126.

The advertisement group DB 121 stores a plurality of advertisements (hereinafter, referred to as an advertisement group) allocated for each advertisement terminal unit 310. Therefore, the advertisement group DB 121 stores the advertisement terminal 310 identification information, the local advertisement operation server 320 information to which the advertisement terminal unit 310 belongs, and the advertisement group information.

The service DB 122 stores service information for each advertisement provider.

The event advertisement DB 123 stores event advertisement information and main advertisement information of the event advertisement. Specifically, the event advertisement DB 123 stores event advertisement content information about the event advertisement and advertisement information stored in the advertisement group DB 121 to which the event advertisement should be overlaid.

The public information DB 124 stores the manager information of each national public institution, the logon information of the administrator, the public information to be announced by the public institutions of each country, and the advertisement terminal 310 information to display the public information.

The advertiser DB 125 stores the logon ID and password, name, address, phone number, company, and advertisement information (index information) stored in the advertisement group DB 120 for the advertiser.

Advertiser DB 126 is a logon ID and password, name, address, business place (address) information, business hours information, number of advertisements of each advertising group, daily impressions The number and revenue information of each advertising company are stored.

The communication unit 111 may be directly connected to the wired / wireless data communication network 250 or may be connected to the wired / wireless data communication network 250 through the local network 160 to communicate with the local advertisement operation server 320 of the local advertisement unit 300. Communication or data communication with the advertiser terminal 200 and the public institution terminal 210. In addition, the communication unit 111 is connected to the advertising terminal 310 to perform data communication.

The controller 112 controls an overall operation for providing an advertiser-oriented advertisement service according to the present invention. In particular, the control unit 112 provides a means for the advertiser to produce an advertisement, as shown in Figure 7 can manage the information on the current advertising player, that is, the advertisement terminal 310 and the advertisements in the players It provides a means, and provides a management means that can manage the advertising and advertising content produced or uploaded as shown in Figs.

In detail, the control unit 112 may include an advertisement area search unit 113, an advertisement generator 114, an event advertisement generator 115, an advertisement service provider service information collector 116, a public information collector 118, and a digital receiver. The information generating unit 117, the advertisement posting unit 119, the terminal setting unit 127, and the revenue distribution unit 128 are included.

When the advertiser accesses the advertisement operation server unit 100 through the advertiser terminal 200, the advertisement region search unit 113 may set the type of the workplace of the advertisement terminal unit 310 installed in an area such as Gangnam-gu, Seoul, restaurants, karaoke bars, and pubs. Input search information, such as selection and search terms, to provide the advertiser terminal 200 with an advertisement region search means for searching the advertisement region in which the advertisement terminal 310 is installed, and the selection and input through the advertisement region search means. After the search is performed from the ad group DB 121 by the search word, the information on the searched advertisement terminal units 310 is displayed on the advertiser terminal 200.

The advertisement generator 114 provides the advertisement production means to the advertiser terminal 200 when the advertiser requests the advertisement production through the advertiser terminal 200, and receives a still image, a video, an image, etc. through the advertisement production means. The advertisement text is input and the advertisement is produced and stored in the advertiser DB 125. The advertisement produced as described above may be managed through an advertisement content management unit as shown in FIG. 11.

The advertisement produced as described above is added to the advertisement group to be advertised for each of the advertisement terminal units 310 by the advertisement posting unit 119 to the corresponding advertisement terminal units 310 directly or / and through the local advertisement operation server 320. Is sent. Then, the set-top box 311 of the corresponding advertisement terminal 310 displays the advertisement group of the advertisement group sequentially through the main advertisement display unit 312-1. However, the advertisement publishing unit 119 provides the advertisement registration means to the advertiser terminal 200 as shown in FIG. 8, and when the direct selection is selected from the upload type included in the advertisement registration means, the advertisement terminal 119 is previously displayed on the advertiser terminal 200. It may also be configured to directly upload an ad that has been deleted and stored. Even in this case, the advertisement generator 114 inserts the uploaded advertisement into the advertisement group of the corresponding advertisement terminal 310 to update the advertisement group, and sets the updated advertisement group into the set-top box 311 of the advertisement terminal 310. To provide. Of course, the advertisement posting unit 119 transmits the advertisement uploaded from the advertiser terminal 200 directly to the set-top box 311 of the corresponding advertisement terminal unit 310, and the set-top box 311 sends the advertisement to its own advertising group. It may be configured to update the ad group by inserting the newly received advertisement.

When the advertiser requests an event advertisement through the advertiser terminal 200, the event advertisement generator 115 provides the event advertisement generating means to the advertiser terminal 200, and the event advertisement content input through the event advertisement means. The event advertisement information including post time information is stored in the event advertisement DB 123, and the event advertisement is overlaid on the main advertisement of the advertiser requesting the event advertisement in the period of the event advertisement information. After the production is stored in the ad group DB (121). Then, the advertisement posting unit 119 recognizes the change of the advertisement group and transmits the corresponding advertisement group to the corresponding advertisement terminal unit 310 to update the advertisement group of the set-top box 311. 10 illustrates a case in which an advertisement event is input only in a message format. In this case, the event advertisement generating unit 115 transmits an advertisement event message including the message and period information and the corresponding main advertisement information to the set-top box 311. The set top box 311 may be configured to display the advertisement event on the advertisement display unit 312-1 by overlaying the advertisement event on the main advertisement when the main advertisement information is displayed.

The advertisement service provider service information collecting unit 116 provides the advertising service provider service information setting means as shown in FIG. 13 to the advertising service provider terminal 313 when the advertising service provider logs in through the advertising service provider terminal 313, and sets the advertising service provider service information. When the service information is input through the means, the information is mapped to the advertisement terminal 310 information and stored in the service DB 122 of the DB 120. The service information may be, for example, images of various menus of restaurants and images of various clothes of a clothing store.

The public information collecting unit 118 provides a public information setting means to the public institution terminal 210 when the public institution manager logs in through the public institution terminal 210, and when public information is input through the public information setting means, The information is mapped to service information of the advertisement terminal 310 to be displayed and stored in the public information DB 124.

The digital information generation unit 117 receives that the collection of service information is completed for the same advertisement terminal unit 310, and searches the public information DB 124 to determine whether there is public information on the advertisement terminal unit 310. If it is inspecting, the service information and the public information are combined to generate digital information and stored in the service DB 122 or the public information DB 124 or a separate digital information DB (not shown), and then through the communication unit 111. The advertisement terminal 310 is transmitted. Then, the set top box 311 of the advertisement terminal 310 displays the digital information on the service display unit 312-2. For example, in the digital information, screens 1 to 20 are composed of service information of an advertisement provider, and the 21st and 22nd screens are allocated as ward office publicity images or public service advertisements, and the 23rd screen is for emergency of the police station. It may consist of an announcement or an electronic bulletin board of a major accident.

As described above, the advertisement posting unit 119 provides the advertisement terminal unit 310 with the advertisement group including the advertisement changed by the event advertisement or when a new advertisement group is generated by newly registering an advertisement.

The terminal setting unit 127 provides a terminal setting unit as shown in FIG. 14 and transmits terminal setting information input through the terminal setting unit to the set top box 311 of the corresponding advertisement terminal unit 310. The set top box 311 then sets the corresponding parameters according to the terminal setting information. The terminal setting information includes advertisement posting day information, set-top box 311 on and off times, display time for each advertisement of the advertisement group, an advertisement limit number, and advertisement amount information. The advertisement amount information is stored in the DB (120). That is, the advertisement operation server 110 according to the present invention may set the advertisement amount is differentiated according to the advertising provider. That is, in the advertisement operating system according to the present invention, the advertising rate is calculated for each advertisement provider by differentially adding an advertisement fee according to the geographical position of the place where the advertisement terminal unit 310 is installed, the average number of persons entering the place, and the like.

The revenue distribution unit 128 distributes the revenue earned by the number of advertisements allocated to each of the advertisement terminal units 310, that is, the advertisement providers, in a predetermined ratio, and stores the revenues in the advertisement provider DB 126. The advertisement management system of the present invention is configured such that an advertisement operator and an advertisement management system operator distribute revenues 50 to 50.

3 is a flowchart illustrating an advertiser-centered advertisement method in the advertisement system according to the present invention. Hereinafter, an advertisement registration and advertisement posting method will be described with reference to FIG. 3.

First, after the advertiser terminal 200 accesses and logs in (S311), when an advertisement registration request occurs (S313), the advertisement operation server unit 100 provides the advertisement region search means to the advertiser terminal 200.

The advertiser terminal 200 receiving the advertisement region search means displays the advertisement region search means to the advertiser, inputs search information including a business type and a search term, etc., from the advertiser, and when the search request occurs, the search is performed. The search request information including the information is transmitted to the advertisement operation server 100 to request a search (S317).

The advertisement region search unit 113 of the advertisement operation server unit 100 receiving the search request searches for an advertisement region (place) by performing a search according to the search information, and includes a list of the searched regions (places). The search area (place) information is provided to the advertiser terminal 200 (S315).

The advertiser terminal 200 receiving the search region information displays the search region information, selects at least one or more regions (places), and provides the selected region information on the selected region to the advertisement operation server 100 (S317). ).

When the selected region information is received, the advertisement publishing unit 119 of the advertisement operation server 100 checks whether an advertisement can be allocated to each of the regions based on the advertisement limit number information of the terminal setting information (S321). ).

If the advertisement cannot be allocated to the corresponding region, the advertisement operation server 100 transmits a reselection request signal to the advertiser terminal 200 through the advertisement publishing unit 119 (S319). Through the unit 114, the advertisement production and registration means as shown in FIGS. 8 and 11 are provided to the advertiser terminal 200 (S323).

The advertiser terminal 200 will produce an advertisement through the advertisement production means and a computer application that can produce a separate advertisement. The advertisement produced by the advertisement production means is stored in the storage box 129 included in the DB 120 of the advertisement operation server unit 100, and the advertisement produced by the personal computer application is stored in the advertiser terminal 200. Will be. And as shown in Figure 8, the advertiser can request the registration of the advertisement by selecting one of the advertisement registration methods such as a library or direct selection or production request as an upload type in the advertisement registration means to register the produced advertisement. will be.

When an advertisement registration request is generated from the advertiser, the advertiser terminal 200 provides an advertisement registration request signal corresponding to the advertisement registration method selected by the advertiser to the advertisement operation server 100 (S325).

Then, the advertisement publishing unit 119 of the advertisement operation server unit 100 reconfigures the local advertisement group (S327), and then transmits the reconstructed advertisement group to the corresponding advertisement terminal unit 310 (S329).

Then, the set-top box 311 of the advertisement terminal unit 310 stores the reconstructed advertisement group, and after completion of the previous advertisement group, the advertisements of the reconstructed advertisement group are sequentially displayed in the advertisement display unit 312-1. (S331).

4 is a flowchart illustrating a service information setting method of an advertisement provider in an advertisement system according to the present invention.

The advertisement operation server 100 receives a service information setting request after the advertisement operator terminal 313, which is the terminal of the advertisement operator, is connected and logged in (S411), and then through the advertisement service provider information collection unit 116 (S413). As shown in FIG. 13, the service setting means is provided to the advertisement operator terminal 313. The advertisement operation server unit 100 may display the player list as shown in FIG. 7 as the initial screen when the advertisement provider logs in through the advertisement provider terminal 313. Here, the player refers to the advertisement terminal 310 displaying an advertisement requested by the player.

The advertising service provider terminal 313 receiving the service information setting means displays this, and the service setting information including the service content text, a still image, a short video and a picture is displayed by the advertising service provider through the service information setting means. After input, if a service setting request is generated, the service setting information is transmitted to the advertisement operation server 100 to request service setting (S417).

The advertisement service provider service information collecting unit 116 of the advertisement operation server unit 100 receiving the service setting request stores the information in the service DB 122 and then completes the collection of the service setting information with the digital information generating unit 117. Notify.

Then, the digital information generation unit 117 examines the public information DB 124 to check whether there is public information (S419), and if there is public information, generates digital information including public information and service setting information (S421). In step S425, if there is no public information, digital information including only service setting information is generated (S423) and digital information is provided to the corresponding advertisement terminal 310 (S425). S425).

5 is a flowchart illustrating an event advertising method of an advertiser-oriented advertising method according to the present invention.

Referring to FIG. 5, after the advertiser terminal 200 accesses and logs in (S511), the advertisement operation server unit 100 generates an event advertisement setting request (S513). The event advertisement setting means for overlaying and replacing the instant event advertisement such as 10 with the main advertisement is provided to the advertiser terminal 200 (S515).

The advertiser terminal 200 receiving the event advertisement setting means displays this, and receives the event advertisement setting information including images of texts, still images, and the like for an instant event from an advertiser, and sets the event advertisement when a registration request is generated. Information is provided to the advertisement operation server 100 (S517).

The event advertisement generating unit 115 of the advertisement operation server unit 100 that receives the event advertisement setting information overlays the event advertisement on the corresponding main advertisement, and inserts the main advertisement overlaid on the event advertisement into at least one ad group. The advertisement group is updated (S519).

When the advertisement group is updated as described above, the advertisement operation server 100 transmits the updated advertisement group to the at least one advertisement terminal unit 310 through the advertisement posting unit 119 (S521).

In the above description, the event ad is overlaid on the main ad and then regenerates the ad group. However, the event ad may be replaced with the main ad, and the event ad may consist of only a message as illustrated in FIG. 10. As described above, only the event advertisement message and the corresponding main advertisement information are provided to the advertisement terminal units 310 posting the main advertisement, and the set-top box 311 of the corresponding advertisement terminal unit 310 sends the advertisement message to the corresponding main advertisement. It may also be configured to overlay and display on the main advertisement upon publication.

6 is a flowchart illustrating a terminal setting method of an advertiser-centered advertisement method according to the present invention.

Referring to FIG. 6, first, when the advertisement operator terminal 313 requests a terminal setting after access and login (S611) (S613), the advertisement management server unit 100 transmits the terminal as illustrated in FIG. 14 through the terminal setting unit 127. The setting means is provided to the advertisement operator terminal 313 (S615).

After receiving the terminal setting means, the advertisement provider terminal 313 sets terminal setting information such as advertisement day, power on / off time, advertisement playback time, and image switching effect through the terminal setting means. If the setting is requested, the terminal setting information is transmitted to the advertisement operation server 100 (S617). Then, the terminal setting unit 127 of the advertisement operation server unit 100 transmits the terminal setting information to the corresponding advertisement terminal unit 310 and requests the terminal setting (S619). At this time, the advertisement terminal 310 will set the corresponding parameters according to the terminal setting information.

In FIG. 6, a case in which the advertisement provider sets the terminal has been described, but the advertisement operating system operator may set the advertisement operating terminal 150. When the advertisement operating system operator sets the terminal, as shown in FIG. 14, an advertisement limiting number and an advertisement amount may be further set for each advertisement terminal 310.

On the other hand, the present invention is not limited to the above-described typical preferred embodiment, it can be carried out in various ways without departing from the gist of the present invention various modifications, changes, substitutions or additions in the art Anyone who has this can easily understand it. If such improvement, change, substitution or addition is carried out within the scope of the appended claims, the technical spirit should also be regarded as belonging to the present invention.

100: advertising operation server 110: advertising management server
111: communication unit 112: control unit
113: advertising area search unit 114: ad generation unit
115: event advertisement generator 116: advertising service provider information collection unit
117: digital information generator 118: public information collector
119: advertisement publishing unit 120: DB
127: terminal setting unit 128: revenue distribution unit
130: web server 140: file server
150: advertising operation terminal 200: advertiser terminal
210: public institution terminal 300: local advertising unit
310: advertising terminal 311: set-top box
312-1: Advertising display unit 312-2: Service display unit
313: advertisement operator terminal 320: local advertising operation server

Claims (17)

Advertisement registration means by which the advertiser can directly register the advertisement to the advertiser terminal connected to the advertiser, and through the advertisement registration means selected at least one or more places to post the advertisement, and selected the place An ad operation server unit for generating and storing an ad group configured with other ads,
Advertiser-oriented advertising system, characterized in that it comprises an advertising terminal unit for receiving and displaying the advertising group installed in the places and containing at least one or more advertisements from the advertising operation server.
The method of claim 1,
The advertising terminal unit,
An advertisement display unit displaying an advertisement;
Advertiser-oriented advertising system characterized in that it comprises a set-top box for receiving and storing the advertisement group from the advertisement operation server unit and then rotating and displaying the advertisement of the advertisement group.
The method of claim 2,
The advertisement operation server unit receives service information related to the place from an advertisement provider terminal, generates digital information including the service information, and provides the set information to the set top box.
The advertising terminal unit,
Advertiser-oriented advertising system further comprises a service display unit for displaying the service information of the digital information received from the set-top box.
The method of claim 3,
The advertisement operation server unit is connected to a public institution terminal to further receive public information from the public institution terminal to further include in the digital information to provide a set-top box,
The set-top box, advertiser-driven advertising system, characterized in that displayed on the service display while rotating the service information and public information of the digital information sequentially.
The method of claim 1,
The ad operation server unit,
A database for storing place information in which an advertisement terminal unit is installed and an advertisement group in which a plurality of advertisements are grouped for each advertisement terminal unit, advertiser information, and advertisement company information;
When the advertiser is connected, the advertiser provides an advertisement region search means for searching for a place where the advertiser posts an advertisement to an advertiser terminal connected to the advertiser, and searches in response to the search information input through the advertisement region search means. An advertisement area search unit configured to provide searched search area information including at least one or more places to the advertiser terminal, and to select and store at least one of the places of the search area information;
Providing an advertisement registration means including an advertisement production method, and generating an advertisement according to the advertisement production method of the advertisement registration means;
And a controller including an advertisement posting unit for inserting the generated advertisement into an advertisement group of each advertisement terminal unit installed in the selected places through the advertisement region search unit and transmitting the updated advertisement groups to the corresponding advertisement terminal unit. Advertiser-oriented advertising system.
The method of claim 5,
The control unit,
When an advertiser terminal requests an event advertisement setting by requesting the event advertisement of the advertiser, an event advertisement setting means is provided to the advertiser terminal, and the event advertisement setting information for the event advertisement is received through the event advertisement setting means. And reloading the event advertisement on the main advertisement by reloading the main advertisements of the main advertisement, regenerating the main advertisement, and updating and storing the main advertisement of the advertisement group of the corresponding advertisement terminal. ,
The advertisement updating unit is an advertiser-oriented advertising system, characterized in that for updating the advertisement by transmitting the advertising group containing the event advertisement to the corresponding advertising terminal.
The method of claim 5,
A service information collection unit which provides a service information setting means to the advertisement service provider terminal when the advertisement service provider connects through an advertisement service provider terminal and requests service information setting, and collects and stores the service information through the service information setting means; ,
Further comprising a digital information generating unit for generating digital information including the service information to transmit to the advertising terminal,
Advertiser-oriented advertising system, characterized in that the advertising terminal is characterized in that for displaying the digital information.
The method of claim 7, wherein
The advertising terminal unit,
An advertisement display unit displaying an advertisement;
A service display unit displaying service information;
And receiving and storing the advertisement group from the advertisement operation server and displaying the advertisement groups while sequentially rotating the advertisements of the advertisement group, and displaying the service information of the received digital information on the service display unit. Advertiser-oriented advertising system, characterized in that.
9. The method of claim 8,
The advertisement operation server unit is connected to a public institution terminal to further receive public information from the public institution terminal to further include in the digital information to the set-top box,
The set-top box, advertiser-driven advertising system, characterized in that displayed on the service display while rotating the service information and public information of the digital information sequentially.
The method of claim 5,
The control unit,
When the advertisement operator or the advertisement operating system operator requests the terminal setting through the advertisement operator terminal or the advertisement operating terminal, the terminal setting means is provided to the advertisement provider terminal or the advertisement operating terminal, and terminal setting information input through the terminal setting means is provided. Advertiser-oriented advertising system further comprises a terminal setting unit for receiving and transmitting to the advertising terminal unit to set the parameters of the terminal setting information.
The method of claim 10,
The parameter of the terminal setting information,
Advertisement-oriented advertising system, characterized in that it comprises at least one or more of the day of the advertisement, the advertisement terminal on / off time, the advertisement playing time, the advertising conversion effect, the number of advertisements and the amount of advertising.
The method of claim 5,
The control unit
Advertiser-oriented advertising, characterized in that it further comprises a revenue distribution unit for distributing and storing the revenue at a certain rate to each of the advertising operators and the advertising operation system operators for the revenue according to the number of advertisements being advertised through the advertising terminal of the advertising provider. system.
In the digital advertising method,
The advertisement operation server unit provides an advertisement registration means for registering the advertisement directly to the advertiser terminal connected to the advertiser, and receives the selected advertisement and at least one place to post the advertisement through the advertisement registration means, An advertisement registration process of creating and storing an ad group composed of other advertisements selected for the place;
Advertisement-oriented advertising method characterized in that it comprises an advertisement publishing process for transmitting an advertisement group installed in the places and containing at least one or more advertisements to the corresponding advertising terminal unit to post the advertisement.
The method of claim 13,
The advertisement registration process,
When the advertiser is connected, the advertiser provides an advertisement region search means for searching for a place where the advertiser posts an advertisement to an advertiser terminal connected to the advertiser, and searches in response to the search information input through the advertisement region search means. Performing a search, and providing searched search region information including at least one or more places to the advertiser terminal to select and store at least one or more places of the search region information;
And an advertisement generating step of providing an advertisement registration means including an advertisement production method, and generating an advertisement according to the advertisement production method of the advertisement registration means.
The method of claim 13,
When an advertiser terminal requests an event advertisement setting by requesting the event advertisement of the advertiser, an event advertisement setting means is provided to the advertiser terminal, and the event advertisement setting information for the event advertisement is received through the event advertisement setting means. Generating an event advertisement by loading the main advertisements of the main advertisement and overlaying the event advertisement on the main advertisement, and updating and storing the regenerated main advertisement in the advertisement group of the advertisement terminal unit;
The advertisement operation server unit further comprises an advertisement updating process for updating the advertisement by transmitting the advertisement group containing the event advertisement to the corresponding advertisement terminal unit.
The method of claim 13,
A service information collecting step of providing a service information setting means to the advertising service provider terminal when the advertising service provider connects through an advertising service provider terminal to request service information setting, and collects and stores the service information through the service information setting means; ,
Generating digital information including the service information and transmitting the digital information to the advertisement terminal unit;
And a service information setting process including a digital information display step of transmitting the digital information to the advertisement terminal unit to display the digital information.
17. The method of claim 16,
The service information setting process,
The advertising operation server unit is connected to the public institution terminal further comprises a public information collection step of collecting more public information from the public institution terminal,
After generating digital information further including the public information together with the service information in the digital information generation step,
Advertiser-oriented advertising method characterized in that the digital information is transmitted to the advertising terminal unit to display the service information and public information while sequentially circulating.
KR1020110078012A 2011-08-05 2011-08-05 Advertiser-oriented advertising method and system KR20130015788A (en)

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Application Number Priority Date Filing Date Title
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