KR20130012246A - System and method for providing leaflet advertisement management service - Google Patents

Abstract

PURPOSE: An advertisement flyer integrated service providing system and a method thereof are provided to supply a compensation corresponding to consumers who receive undesired advertisement flyers from an advertisement flyer distributor. CONSTITUTION: A consumer terminal(102) stores an authentication photo by photographing an advertisement flyer in a state that the advertisement flyer is distributed. The consumer terminal obtains identification code information stored in an ID code. An authorized institution server(120) provides a legal administrative process, an approval/permission application form, and commission. An advertisement management server(110) requests the approval and permission of the advertisement flyer. [Reference numerals] (101) Advertiser; (102) Consumer; (110) Advertisement agency; (120) Authorized institution; (130) Bank; (140) Flyer manufacturing company; (150) Distribution company

Description

Comprehensive management service providing system for leaflet advertisements and method thereof {SYSTEM AND METHOD FOR PROVIDING LEAFLET ADVERTISEMENT MANAGEMENT SERVICE}

The present invention relates to a system for providing a leaflet advertisement management service and a method thereof, and in particular, leaflet advertisements which are not desired by a leaflet distributor that provides a leaflet advertisement attachment management and management service and distributes leaflet advertisements. The present invention relates to a leaflet advertisement management service providing system and method for improving the exposure of leaflet advertisements while providing corresponding rewards to consumers.

In general, outdoor advertisements are advertisements such as signs, signage, banners, posters, leaflets, etc., which can be seen at places where the public can pass freely at all times or for a certain period of time. It has been installed or distributed illegally, undermining the aesthetics of the city, and causing civil complaints. Accordingly, in recent years, it is legal to allow advertisements to be installed and operated only when an application for the installation of advertisements is obtained from a permission agency such as a ward office.

In order to obtain a permit for the installation of outdoor advertisements, the advertiser must visit the permit agency in person and submit a permit application, and even if the permit application is submitted, the visitor will return again if it does not meet the requirements and permit requirements of the attached documents. Was complicated. In addition, the fee is different and complicated according to the installation place, quantity, and standard of outdoor advertisements, so you have to visit the permitting agency to calculate the fee. Also, you don't even know whether the advertisement you want to install is authorized or not. In this case, administrative measures such as administrative measures are disadvantageous when illegal matters are caught, and administrative measures are frequently received by installing advertisements prior to permission or report.

Due to this problem, illegal advertisements are scrambled by advertisers installing advertisements illegally without permission of advertisements. Moreover, the lack of manpower of the permitting agency is preventing the crackdown, and the crackdown is frequently avoided due to various problems such as civil friction and threatening the advertiser's life. In addition, the illegal is carried out by the advertising agency rather than the advertiser, the advertising agency is a situation that is manufactured and installed regardless of whether the license or report if the signboard profitable to me. Moreover, not only is there a weak legal basis for cracking down on such an illegality, but there is no clear ground to crack down on administrative agencies.

In order to solve this problem, Korean Patent Application Publication No. 2002-0004894 (published on Jan. 16, 2002), filed on September 15, 2001 and published on January 16, 2002, advertises "Advertisement using a network." Permitted complaints handling system and method "have been proposed.

FIG. 1 is a view illustrating a system for advertisement permit application using a network and a method thereof proposed in Korean Patent Laid-Open Publication No. 2002-0004984 (hereinafter, referred to as a prior art document). For convenience of description, FIG. The drawings illustrated in FIG. 1 of the prior art are illustrated.

Referring to Figure 1, the system for advertisement permit complaint processing system and method using the network according to the prior art provides information on the administrative processing procedure of the outdoor advertising, and if the type and size of the outdoor advertising input the corresponding fee And the advertiser who has signed up as a member based on the fee fills out an application for permission and report of the outdoor advertisement and pays the fee.When the license department of the general complaint room confirms that the fee is completed, the receipt and permit are recalled. Web server for notifying advertisers in electronic documents, and when the advertiser accesses the web server as a member, personal information about the advertiser, business information and report number for confirmation of registered advertiser Member management database server for storing and managing the server, the outdoor input by the advertiser through the web server It receives the type and size data of the junk and calculates and stores the fee and transmits it to the web server so that the advertiser can check it in real time, at the same time, the data of the application for the permit and report of the outdoor advertisement and the permission data of the licensing department. And an advertisement management database server for storing data for notifying the advertiser by electronic document of the permit through the web server.

Advertisement approval complaint processing system and method using the network according to the prior art, the advertiser can process the application for advertisement without visiting the government office by applying for a petition and permission through the advertiser, advertisers call every Eliminate the inconvenience and time-consuming factors of implementing the inquiry and counseling procedures, and the legal restrictions on the location where you want to install the advertisements can be checked at a glance through the electronic map, and only the registered advertisers Since it can be produced without notification, the occurrence of unregistered advertisers can be prevented at the source. In addition, while preventing the occurrence of illegal advertisements at the same time, it is possible to provide a legal basis for punishing the illegality of advertised advertisements as the responsibility of the corresponding advertisement company. In addition, the budget saving effect for the maintenance of illegal advertisements, the increase of tax revenues by eliminating illegal matters and the expansion of the handling of permission complaints, and the increase of exclusion revenues such as the collection of space occupancy fee by preventing the installation of illegal advertisements, and the act of permitting There is an effect that can reduce the manpower caused by reducing the burden of public officials.

As described above, the system for advertisement permit complaint processing system and method using the network according to the prior art can create positive effects such as reducing the time and economic burden on advertisers and government offices, but leaflet advertisements are still distributed indiscriminately. There is a limit to managing the situation. In fact, compared to other outdoor advertisements, leaflet advertisements are not easy to determine whether the advertisements currently being distributed are illegal advertisements as well as general consumers. As a result, illegal leaflet advertisements are still distributed indiscriminately, causing urban aesthetics and consumer complaints.

In particular, the general consumers are directly exposed to unwanted flyer advertisements and are directly suffering from mental and physical damage, but are not receiving any compensation for the damage. Leaflet advertisements are easy to handle and distribute, so the distribution company indiscriminately attaches or distributes them to the front door of the apartment regardless of the consumers' intention. Even though a lot of time and effort is required, there is no compensation.

As a result, the flyer advertisement is perceived as a bad image rather than a good image to the general consumer, and as a result, the leaflet advertisement does not promote the advertiser company, but the adverse effect of planting only the bad image of the company to the general consumer. It is happening. Advertisers pay for leaflet advertisements by paying a fee, which causes problems such as a negative reaction to consumers rather than a return on investment. For this reason, general consumers do not read the contents of leaflet advertisements and treat them as garbage. As a result, there is little practical advertising effect.

KR 10-2002-0004894 A, Jan. 16, 2002, pp. 3-7, drawings 1-2

Accordingly, the present invention has been proposed to solve the problems of the prior art, and has the following objects.

First, the present invention provides a leaflet advertisement management service and a system and method for providing a leaflet advertisement attachment and management agent service, the permitting authority personnel or ordinary consumers can easily check the illegal leaflet advertisement. There is a purpose.

Secondly, the present invention provides a system for providing a leaflet advertisement management service and a method for providing a corresponding reward to consumers who receive leaflet advertisements that are not desired by a leaflet distributor that distributes leaflet advertisements. There is this.

Third, another object of the present invention is to provide a system for providing a leaflet advertisement management service and a method for improving the number of exposures of leaflet advertisements exposed to consumers.

Fourth, another object of the present invention is to provide a system for providing a leaflet advertisement management service and a method for preventing leaflet advertisements distributed indiscriminately from a distribution company.

The present invention according to an aspect for achieving the above object is to store the authentication picture by photographing in the state in which the leaflet advertisement is distributed so as to recognize the advertiser terminal, the region and place where the leaflet advertisement is distributed, A consumer terminal that recognizes the identification code printed on the leaflet advertisement and obtains the identification code information stored in the identification code, and an administrative procedure, a license application, and a commission calculation amount that are legally required for permission and report on the leaflet advertisement to be distributed by the advertiser. The license authority server which calculates and provides the leaflet advertisement information from the advertiser terminal, requests the leaflet advertisement server to permit the leaflet advertisement, and is provided from the license authority server in response to the request. Based on the license application information, submit the license application and pay the fee. Receives the application for permission, receives the result of the authorization from the permit server in response to the received license application, and notifies the advertiser terminal, and the leaflet advertisement information and the identification code information in response to the result of the license While providing leaflet manufacturers to request leaflet advertisement printing, the distributor includes an advertisement management server that provides distribution area information for distributing leaflet advertisements, and the advertisement management server is provided from the consumer terminal. After performing the authentication process based on the authentication photograph, the identification code information and the distribution site information, the leaflet is provided to the consumer terminal to be exposed to the consumer for a predetermined time. The corresponding point score is calculated and provided to the consumer. Comparing the distribution site information with the distribution area information, if the distribution site information is included in the distribution area information, the cost corresponding to the point score is set to be paid by the advertisement agency, and if not included, the distribution company bears the cost. If the distribution site information is not included in the distribution area information and a corresponding charge is imposed from a licensed authority, the system provides a leaflet advertisement management service providing system for setting a distribution fee to the distributor.

Preferably, the identification code includes a QR code or a QR code and identification number, the identification code information is the URL address of the advertisement management server, permit authority information, license approval information, fee information, distribution area information, distribution effective It may include period information, distribution quantity information, distributor information and advertisement agency information.

Preferably, the point score may be any one of a purchase right, a discount, or a right to purchase a product for sale by an advertiser, or one selected by a consumer from purchase rights, gift certificates, discounts, and donations of various products. .

Preferably, the advertisement management server may not provide a point score when the number of requests for compensation product of a particular consumer exceeds a set number of times set on a daily / weekly / monthly basis.

In addition, the present invention according to another aspect to achieve the above object is to receive a leaflet advertisement information from the advertiser terminal requesting whether the leaflet advertisement permit or not, and in response to the request for permission to permit the authorization agency server; Submitting the license application and paying the fee based on the license application information provided from the license authority server to receive the license application, and receiving the license result notification from the license authority server in response to the received license application and notifying the advertiser terminal. And providing the leaflet advertisement information and the identification code information to a leaflet maker in response to the permission result notification and requesting the leaflet advertisement to be printed, while the distributor provides the distribution area information to which the leaflet advertisement is distributed. Providing, and the phosphorus provided from the consumer terminal Performing the authentication process based on the photo, identification code information and distribution site information, providing the leaflet advertisement to the consumer terminal for exposing it to the consumer for a predetermined time, and after the exposure time has elapsed, the consumer completes the verification. Calculating a point score corresponding to the point score and providing the same to the consumer; and comparing the distribution point information with the distribution area information, when the distribution point information is included in the distribution area information, the cost corresponding to the point score is advertised. Setting up to be borne by the water agent, and setting up to be borne by the distributor if it is not included; and if the distribution site information is not included in the distribution area information, a corresponding penalty is imposed from a licensed authority. Leaflet advertising that includes setting a surcharge for It provides comprehensive care service delivery.

Preferably, the identification code includes a QR code or a QR code and identification number, the identification code information is the URL address of the advertisement management server, permit authority information, license approval information, fee information, distribution area information, distribution effective It may include period information, distribution quantity information, distributor information and advertisement agency information.

Preferably, the point score may be any one of a purchase right, a discount, or a right to purchase a product for sale by an advertiser, or one selected by a consumer from purchase rights, gift certificates, discounts, and donations of various products. .

Preferably, after the exposure time has elapsed, the step of calculating and providing the corresponding point score to the consumer after the exposure time is over exceeds a set number of times of set days / weeks / months for a specific consumer's request for compensation product. In this case, the point score may not be provided.

As described above, according to the present invention, the following effects can be obtained.

First, according to the present invention, while providing a leaflet advertisement permission and management agent service, the person in charge of authorization authority or ordinary consumers can easily identify illegal leaflet advertisements.

Second, according to the present invention, a corresponding reward can be provided to consumers who are provided with an unwanted leaflet advertisement by a leaflet distributor distributing leaflet advertisements.

Third, according to the present invention, the number of exposures of leaflet advertisements exposed to consumers can be improved.

Fourth, according to the present invention, it is possible to prevent flyer advertisements distributed indiscriminately in the distribution company.

1 is a diagram showing a system for advertising advertisements using a network and a method thereof according to the prior art.
2 is a block diagram illustrating a system for providing a leaflet advertisement management service according to an embodiment of the present invention.
Figure 3 is a view showing a state in which the QR code is printed in the leaflet according to the present invention.
4 is a view showing a state in which an identification number is printed in the leaflet according to the present invention.
Figure 5 is a flow chart illustrating a method for providing permission to attach and manage the leaflet advertisements in accordance with the present invention.
6 is a flowchart illustrating a method of providing a reward product and a method of re-exposing a leaflet advertisement according to the present invention.
7 is a flowchart illustrating a method of determining a target paying a reward product provided to a consumer in a method of providing a reward product according to the present invention.
8 is a flowchart illustrating a method of restricting a reward product according to the number of reward product requests provided to a consumer in the reward product providing method according to the present invention.

Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various forms.

In the present specification, the present embodiment is provided to complete the disclosure of the present invention and to fully disclose the scope of the invention to a person having ordinary skill in the art to which the present invention belongs. And the present invention is only defined by the scope of the claims. Thus, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.

Like reference numerals refer to like elements throughout. In addition, the terms used (discussed) herein are for the purpose of describing the embodiments are not intended to limit the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. In addition, components and acts (acts) referred to as 'includes (or includes)' do not exclude the presence or addition of one or more other components and acts.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.

Hereinafter, the technical features of the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram illustrating a system for providing a leaflet advertisement management service according to an embodiment of the present invention.

Referring to FIG. 2, the leaflet advertisement management service providing system according to an exemplary embodiment of the present invention includes a leaflet advertisement management server 110 (hereinafter, referred to as an advertisement management server).

The advertisement management server 110 is an advertiser terminal 101, a consumer terminal 102, a license authority server 120, and a bank server 130 through a wired / wireless communication network (not shown) (hereinafter, referred to as a “communication network”). , Wired and wireless communication with the leaflet manufacturer terminal 140 and the distributor terminal 150.

The advertiser terminal 101, the consumer terminal 102, the leaflet producer terminal 140, and the distributor terminal 150 include wired and wireless terminals. Here, the wired / wireless terminal may be a personal computer (PC), a notebook computer, a smartphone, a personal digital assistant (PDA), or a tablet PC. The wired / wireless terminal according to the present invention uses a terminal capable of recognizing an identification code, for example, an identification number, a one-dimensional code (bar code) or a two-dimensional code (hereinafter referred to as a QR code). Preferably, a terminal capable of recognizing a QR code is used.

The wired / wireless terminal includes data communication functions such as schedule management, fax transmission / reception, and internet access, in addition to the function of recognizing the identification codes, and various applications can be installed and added or deleted as desired by the user. In addition, you can access the Internet directly using wireless networks such as WiFi, 3G, 4G, WiBro, and wired networks such as ADSL, VDSL, etc. Can be accessed.

The advertisement management server 110, the authority server server 120 and the bank server 130 has the same configuration as a conventional web server in hardware, and in software C, C ++, Jaba, Visual Basic, Visual C It includes a program module that is implemented through various types of languages, such as a variety of functions for stably performing its role. These servers (110, 120, 130) is a web that is provided in a variety of operating systems, such as DOS (windows), Windows (Linux), Unix (macintosh), etc. in general server hardware It may be implemented using a server program, and representative examples may include websites used in a Windows environment, Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a Unix environment.

The servers 110, 120, and 130 are constructed with a database for storing and managing various information. Such a database refers to a general data structure implemented in a storage system (hard disk or memory) of a computer system using a database management program. The data can be freely searched (extracted), deleted, edited, added, etc. Refers to the form of storage: relational database management systems such as Oracle, infomix, sybase, DB2, or object-oriented database management such as gemston, orion, O2, etc. The system can be implemented for the purposes of the present invention using an XML-only database such as Excelon, Tamino, Sekaiju, etc., and appropriate fields or elements to achieve its function. may have elements.

The elements constituting the leaflet advertisement management service providing system according to an embodiment of the present invention are all interconnected via a wired or wireless communication network to perform data communication, wherein the communication network is a repeater, a mobile communication network installed and operated by a communication company (3G network) , 4G network, WiBro network), Internet network / PSTN (Public Switched Telephone Network) network.

Hereinafter, a flyer advertisement comprehensive management service providing system according to an embodiment of the present invention will be described in detail.

The advertiser terminal 101 connects to the advertisement management server 110 through a communication network and requests the production of leaflet advertisements. The advertiser connects to the advertisement management server 110 by using a member registration method already known before requesting the production of the leaflet advertisement. At this time, the advertiser information is stored in a database built in the advertisement management server 110.

The advertiser information includes basic information such as company name (company name), business number, corporation registration number, representative, representative, contact, address, product (product) information, and the like. The basic information may further include information necessary for a smooth business between the advertiser and the advertising agency. In addition, the advertiser information includes leaflet advertisement information to be requested. The leaflet advertisement information may include a kind, a size, a content, a quantity, a distribution area, and the like.

The advertiser may access the advertisement management server 110 through the advertiser terminal 101 in various ways. For example, the advertiser may directly enter the URL address of the advertisement management server 110 through the Internet window, or separately. It can also be accessed by installing and running an application provided by an advertising agency. In addition, the advertisement management server 110 may be automatically connected to the advertisement management server 110 by recognizing the QR code provided by the advertisement agency.

The consumer terminal 102 may be provided with a point by accessing the advertisement management server 110 through a communication network like the advertiser terminal 101. The consumer, like the advertiser, accesses the advertisement management server 110 by using a known member registration method and registers. At this time, the consumer information is stored in a database built in the advertisement management server 110.

The consumer information includes basic information such as name, social security number, address, and contact information. In this case, the basic information includes a type of reward (for example, a gift certificate, a discount ticket, etc.) provided, and a number of rewards received. In addition, the consumer information includes point information. In this case, the point information includes a cumulative score of the points received by the consumer so far, and the points are added or accumulated according to the consumer's participation or use.

The point is provided to the consumer as a reward in the advertising agency. Consumers can redeem these points for purchase or discount coupons, which allow them to purchase products sold by advertisers who prefer to advertise flyers, and are not related to the products they sell directly. ) It can be exchanged for purchase vouchers, cultural vouchers, movie vouchers, gas discount vouchers, department store vouchers, holiday vouchers, and lodging vouchers.

The advertisement management server 110 is connected to the advertiser terminal 101 through a communication network to receive leaflet advertisement information from the advertiser in real time and provides the advertiser with permission to attach and manage a leaflet advertisement. That is, the advertisement agency receives the leaflet advertisement information provided from the advertiser through the advertisement management server 110 and stores it in the database.

The advertisement management server 110 is connected to the license authority server 120 managed by the permitting authority through a communication network, and based on the leaflet advertisement information provided from the advertiser, the administrative procedure, fee calculation amount, etc. In response to the request, whether or not the license corresponding to the distribution desired area is requested, and the advertisement management server 110 in response to the request, the license application information necessary for the administrative processing procedure, for example, whether or not the license, authorization Receives information including related documents, fees, etc. is provided to the advertiser terminal (101).

The advertisement management server 110 prepares a license application on the basis of the license application information provided from the license authority server 120 and submits the license application online to the license authority server 120, and the corresponding fee is linked to the bank server 130. The application for approval is completed. The advertisement management server 110 notifies the advertiser through the advertiser terminal 101 of the permission result notification provided from the permission authority server 120 in response to the acceptance of the license application.

The advertisement management server 110 provides the leaflet advertisement information and the identification code information to the leaflet maker terminal 140 in response to the notification of the authorization result notified by the permitting authority server 120. The leaflet maker prints the leaflet advertisement based on the leaflet advertisement information received, and prints the code included in the identification code information in a predetermined area of the leaflet advertisement. At this time, the identification code information includes information on permit authority, license approval information, fee information, distribution area information, distribution expiration date information, distribution quantity information, distributor information (distribution employee information (information that does not violate real name law)) and advertising agency. Information and the like.

3 and 4 are diagrams for explaining a leaflet advertisement according to the present invention, Figure 3 is an example using a QR code as an identification code, Figure 4 is an example using an identification number.

3 and 4, the QR code 201 or the identification number 202 may be printed as an identification code at the lower end of one side of the leaflet advertisement 200. Here, the QR code 201 includes the URL address of the advertising agency (internet address of the advertisement management server 110), permit authority information, license approval information, fee information, distribution area information, distribution validity information, distribution quantity information , Distributor information, advertising agency information, and the like. In addition to consumers, licensees can use the terminal (eg, smartphone) they own to recognize the QR code printed on the leaflet advertisements and obtain information stored in the QR code. Determine whether water 200 is a licensed ad, a legitimate ad paid, or an ad distributed within a licensed distribution area; Based on the company information, distributors and advertising agencies can be advised or charged a fee to prevent illegal.

As shown in FIG. 4, the identification code printed on the leaflet advertisement 200 may be an identification number 202 in the form of a number, which is considered in the case where the terminal having the terminal cannot recognize the QR code. will be. The person in charge of the consumer or license authority uses his computer to access the advertisement management server 110 using the advertisement agency's internet address printed on the leaflet advertisement, and then inputs the identification number 202 in the input window provided. By inputting the identification code information of the leaflet advertisement, that is, the authority information, license approval information, fee information, distribution area information, distribution quantity information, distributor information and advertising agency information, etc. can be obtained.

In the present invention, it is preferable that the identification code of the combination of Figures 3 and 4 is provided. That is, the QR code and the identification number are printed and provided on the leaflet advertisement, and thus, the path to access the advertisement management server 110 may be diversified.

On the other hand, the license authority server 120 is connected to the advertisement management server 110 through a communication network. Authorization authority server 120 provides the administrative process, license application, fee calculation amount, etc. required for the application for the approval of the leaflet advertisements to the advertisement management server 110 in real time.

Advertisement management server 110 provides a point to the consumer is distributed flyer advertisements through the distributor as described above. Here, it is preferable to limit the consumer to whom the point is paid to the consumer who can directly or indirectly be damaged by the flyer advertisement distributed. For example, tenants who live in the same lake in the apartment where the leaflet advertisements are distributed, owners of vehicles in which the leaflet advertisements are distributed, tenants in the corresponding rooms in the mall where the leaflet advertisements are distributed, and the business in which the leaflet advertisements are distributed. It may be a representative director.

Advertisement management server 110, the consumer through the terminal 102, the advertisement (certification) and the distribution (collection) place of the leaflet advertisements to prove that the flyer advertisements (attached) to the front door of the advertisements When uploaded to the management server 110 after the authentication process and re-exposure leaflet advertisements pay the appropriate points to the consumer. In this case, the authentication photograph may be a photograph on which a leaflet advertisement is attached to a front door of a consumer (or a vehicle, a mall, a mailbox, etc.).

The advertisement management server 110 performs an authentication process based on an authentication picture and a collection place provided from a consumer through the consumer terminal 102. The authentication process includes a consumer registration and login. After the authentication process is completed, the advertisement management server 110 exposes the advertisement to the consumer once again through the leaflet advertisement re-exposure process.

The leaflet advertisement re-exposure process involves exposing the leaflet advertisement (the leaflet advertisement distributed by the consumer) to the consumer for a predetermined time, for example, 10 to 20 seconds. That is, after exposing the flyer advertisement for 10 to 20 seconds to provide a point score.

On the other hand, the consumer may provide to the advertisement management server 110 together with the purchase receipt of the flyer advertisement product (product), in addition to the authentication photograph and the collection place. The advertisement management server 110 may provide a high point score to a consumer when a purchase receipt is provided.

The advertisement management server 110 checks whether the area where the leaflet advertisement is distributed is a distribution area designated by the advertisement agency based on the collection place information provided by the consumer. In this case, if the collection point provided to the consumer is a distribution area designated by the advertisement agency, the advertisement agency shall bear the cost corresponding to the points paid to the consumer (which can be exchanged for the product later), otherwise the distributor Please bear at.

Points provided to the consumer can be exchanged for various gift certificates or discount vouchers as described above, and can also be used to purchase goods. As a result, these points will have a corresponding cost, and these costs will be incurred by the advertising agency or distributor, depending on the geographic area where the leaflet is distributed, thereby preventing the leaflet from being distributed indiscriminately. have. In other words, if a distributor distributes leaflet advertisements within a distribution area designated by an advertising agency, the distribution agency distributes leaflet advertisements to a distribution area that has not been designated. Have the vendor pay for the points.

On the other hand, if the area where the leaflet is distributed based on the collection site information provided by the consumer is not the distribution area designated by the advertising agency, a penalty may be imposed by the permitting agency. do. This prevents distributors from indiscriminately distributing flyers because the distributors must bear the costs and penalties associated with points awarded to consumers.

In addition, the points provided to the consumer can be used to convert to the form of donations. For example, when a consumer wants to convert and use his / her accumulated points as a donation, the advertisement management server 110 may donate to a donation organization under a corresponding consumer name. At this time, the information on the donation group may also be provided through the advertisement management server 110, through which the consumer may make a donation to the donation group that he or she wishes.

The point is provided to the consumer as a reward in the advertising agency. Consumers can exchange these points for discount coupons for products sold by advertisers who prefer to refer to leaflet advertisements, and are not related to the products directly sold by the advertisers, but can also be used for cultural gift certificates, movie gift certificates, gas ticket or department store gift certificates. It can be exchanged for discount coupons for resorts, resorts, and accommodations. In addition, they can be exchanged for various vouchers and discounts.

Hereinafter, a method for providing a leaflet advertisement management service according to an embodiment of the present invention will be described.

5 is a flowchart illustrating a method for providing a leaflet advertisement and a management agent service providing leaflet advertisement management method according to an embodiment of the present invention.

Referring to FIG. 5, an advertiser first requests a leaflet advertisement by accessing the advertisement management server 110 through an advertiser terminal 101 (S51). At this time, the advertiser transmits the flyer advertisement information together with the advertisement management server 110. The advertisement management server 110 analyzes the leaflet advertisement information and requests the permission authority server 120 for the corresponding license application information (S52).

The authorization authority server 120 provides the license application information to the advertisement management server 110 in response to the request for the authorization application information of the advertisement management server 110 (S53). In this case, the license application information includes information including whether the license is possible, documents related to licensing, fees, and the like.

The advertisement management server 110 analyzes the license application information provided from the license authority server 120, and requests the advertiser document 101 related documents necessary for the license application (S54). The advertiser provides related documents in response to the request of the advertisement management server 110 (S55). Here, the relevant documents include all known documents required for application for a license.

The advertisement management server 110 prepares a license application based on the relevant documents provided by the advertiser and transmits the license application to the authorization institution server 120, and together with the bank server 130 (see FIG. 2), a fee corresponding to the leaflet advertisement. Pay in (S57). This completes the submission of the license application. At this time, the application for licensing may be submitted in person to the permitting department of the permitting authority.

Authorization authority server 120 after confirming the application for the authorization and payment of fees, if the authorization application is legally notified of the approval approval to the advertisement management server 110, the advertisement management server 110 admits the approval approval of the advertiser terminal ( The advertiser is notified through 101) (S58, S59).

The advertisement management server 110 requests a leaflet producer to produce a leaflet advertisement through the leaflet maker terminal 140 as the approval of the leaflet advertisement is completed from the authority server 120 (S140). In this case, the advertisement management server 110 provides an identification code to be printed on the leaflet advertisement, in addition to the leaflet advertisement information. At this time, the identification code may be a QR code 201 or identification number 202 as shown in FIG. Preferably a QR code is used. In addition, the QR code may include the URL address of the advertising agency, permit authority information, license approval information, fee information, distribution area information, distribution expiration date information, distribution quantity information, distributor information, advertising agency information, etc. .

The advertisement management server 110 requests a leaflet producer to produce a leaflet advertisement, and provides distribution area information to which the leaflet advertisement is distributed to the distributor through the distributor terminal 150 (S61). The distribution area information is an important factor in determining who will bear the cost for a reward product corresponding to a point provided to a consumer later.

The distributor receives the leaflet advertisement from the leaflet producer and distributes the leaflet advertisement in the distribution region based on the distribution region information provided from the advertisement management server 110 (S62 and S63). Thereafter, the distribution company notifies the advertisement agency of the leaflet advertisement distribution completion, the advertisement management server 110 notifies the advertiser of the distribution completion (S64, S65).

6 is a flowchart illustrating a reward product providing method and a leaflet advertisement re-exposure method in the leaflet advertisement management service providing method according to an embodiment of the present invention.

Referring to FIG. 6, a consumer first photographs a leaflet advertisement attached to a front door of a consumer and stores the image file in the consumer terminal 102. Then, the identification code printed on the leaflet advertisement, for example, QR code is recognized and automatically connected to the advertisement management server 110 of the advertising agency. If you are already a member, log in and log in. If not, log in after signing up as usual.

When the connection is complete, the advertisement management server 110 provides an input window through which the consumer terminal 102 can register the authentication photograph and distribution (collection) place information to the consumer, and the consumer provides the consumer terminal 102. Register the authentication picture and distribution site information in the input window provided by using (S71). In this case, the distribution place information includes an address (city / gu / dong / apartment (shop)).

In addition, the consumer may register with the advertisement management server 110 in addition to the authentication photo and distribution site information, the receipt for purchasing the product of the leaflet advertisement, the advertisement management server 110 is paid according to the purchase receipt Point scores may be applied differently.

The advertisement management server 110 analyzes whether the authentication picture is forged (composite) on the basis of the authentication picture registered from the consumer and the distribution site information, and also performs an authentication process to confirm whether the registration is performed stably (S72). . At this time, the authentication process may include membership registration and login, the authentication process may be made within 10 to 20 seconds after the consumer is registered.

When the authentication process is completed, the advertisement management server 110 provides the flyer advertisements, that is, the flyer advertisements of the authentication picture registered by the consumer to the consumer (S73). As a result, the leaflet advertisement is reexposed to the consumer. In this case, the time of re-exposure may take about 10 to 20 seconds.

After the re-exposure time has elapsed, when the consumer completes the confirmation, the advertisement management server 110 pays the corresponding point to the consumer (S74 and S75). The points thus paid are cumulative.

When the consumer requests product information from the advertisement management server 110 to use the accumulated points (S76), the advertisement management server 110 provides the consumer with product information that can be exchanged (purchased) with the accumulated points ( S77). In this case, the product information provided to the consumer may include a product (product) sold by the advertiser who requested the leaflet advertisement, a purchase discount ticket, a cultural gift certificate, a movie gift certificate, a gas ticket or a department store gift certificate, a resort discount ticket, a accommodation discount ticket, etc. have.

When the consumer completes the purchase (exchange) by selecting any one of the products provided from the advertisement management server 110 (S78), the advertisement management server 110 deducts the cumulative points of the consumer by the points used by the consumer. And (S79), and sends the corresponding product to the consumer (S80).

On the other hand, Figure 7 is a flow chart illustrating a method for determining the target of the compensation product costs provided to the consumer in the compensation product providing method according to the present invention.

Referring to FIG. 7, when a consumer requests a reward product through the advertisement management server 110 in the method illustrated in FIG. 6 (S81), the advertisement management server 110 provides a point score and a reward product to the consumer. After analyzing the distribution site information registered by the consumer, if the distribution place is within the area designated by the advertisement agency, the advertising agency will pay the compensation product provided to the consumer, and if not, the distributor will bear the cost. (S82-S85).

On the other hand, the present invention preferably limits the number of times the customer requests the reward product in order to prevent the consumer from abusing the reward product service. One example is shown in FIG. 8.

8 is a flowchart illustrating a method of limiting a reward product providing according to the number of reward product requests provided to a consumer in the reward product providing method according to the present invention.

Referring to FIG. 8, when a consumer reward product request is made, the number of times a consumer reward product request is counted by the advertisement management server 110 is stored in a cumulative number of times. In this state, when the reward product request is registered from the corresponding consumer again, the advertisement management server 110 determines whether the number of reward product request of the consumer exceeds the set number of times, and does not provide a point if it exceeds, otherwise In this case, points are provided (S91 to S95). The number of times set here may be set in units of days / weeks / months. For example, it can be set once a day, three times a week, and ten times a month.

As described above, although the technical spirit of the present invention has been described in detail in the preferred embodiments, it should be noted that the above-described embodiments are for the purpose of description and not for the purpose of limitation. As such, the present invention may be implemented in combination. Accordingly, the invention is only defined by the scope of the claims set forth in the claims.

101: advertiser terminal
102: consumer terminal
110: advertisement management server
120: license authority server
130: bank server
140: leaflet maker terminal
150: distributor terminal
200: leaflet
201: QR code
202: identification number

Claims (8)

An advertiser terminal;
The identification code stored in the identification code is stored in the state in which the leaflet advertisement is distributed so as to recognize a region and a place where the leaflet advertisement is distributed, and stores an authentication picture, and recognizes the identification code printed on the leaflet advertisement. A consumer terminal for obtaining information;
Authorization agency server that calculates and provides legal administrative procedures, license applications, and commission calculations for permits and reports on leaflet advertisements to be distributed by advertisers; And
Receiving leaflet advertisement information from the advertiser terminal, requesting whether the leaflet advertisement can be authorized or not, and in response to the request for approval, submitting a license application and fee based on the license application information provided from the license authority server Receive the license application by receiving the license, receive a license result notification from the license server in response to the received license application, and notify the advertiser terminal, the leaflet advertisement information and the identification code in response to the license result notification. While providing information to leaflet producers to request leaflet printing, the distributor includes an advertisement management server that provides information on the distribution area where the leaflet advertisements will be distributed.
The advertisement management server,
After performing the authentication process based on the authentication picture, the identification code information and the distribution site information provided from the consumer terminal, the corresponding leaflet is provided to the consumer terminal to be exposed to the consumer for a predetermined time, and the exposure time is elapsed. After the consumer completes the check, the corresponding point score is calculated and provided to the consumer.
Comparing the distribution location information with the distribution area information, if the distribution location information is included in the distribution area information, the cost corresponding to the point score is set to be borne by an advertisement agency, and if not included, the distributor To pay for it,
If the distribution site information is not included in the distribution area information, and a corresponding penalty is imposed by a permitting authority,
Comprehensive management service providing system for leaflet advertisements.
The method of claim 1,
The identification code includes a QR code or a QR code and identification number, the identification code information is the URL address of the advertisement management server, permit authority information, license approval information, fee information, distribution area information, distribution validity information, Comprehensive management service providing system for leaflets including distribution quantity information, distributor information and advertising agency information.
The method of claim 1,
The point score is a comprehensive management of leaflet advertisements, which can be selected by a consumer among purchase rights, discount coupons, or various product purchase vouchers, gift certificates and discount coupons, or donations of donor organizations. Service delivery system.
The method according to any one of claims 1 to 3,
The advertisement management server,
Total flyer service management system that does not provide a point score when the number of requests for compensation products of a particular consumer exceeds the set number of times of set days / weeks / months.
Receiving a leaflet advertisement information from an advertiser terminal and requesting a permission agency server whether leaflet advertisement permitting is possible;
In response to the request for authorization, submitting a license application and paying a fee based on the license application information provided from the license authority server to receive the license application;
In response to the received license application, receiving a result of a license from the permitting institution server and notifying the advertiser terminal;
Providing the leaflet advertisement information and the identification code information to a leaflet producer in response to the permission result notification and requesting the leaflet advertisement printing, while providing a distribution company with distribution information on which the leaflet advertisement is to be distributed;
Performing an authentication process based on an authentication picture, identification code information, and distribution location information provided from a consumer terminal;
Providing the leaflet advertisement to the consumer terminal and exposing the flyer advertisement to the consumer for a predetermined time;
Calculating and providing a corresponding point score to the consumer when the consumer completes the exposure time after the exposure time is over;
Comparing the distribution location information with the distribution area information, if the distribution location information is included in the distribution area information, the cost corresponding to the point score is set to be borne by an advertisement agency, and if not included, the distributor Setting to bear; And
If the distribution site information is not included in the distribution area information and a corresponding penalty is imposed from a permitting authority, setting a distribution fee to be paid to the distributor.
Comprehensive leaflet advertisement management service providing method comprising a.
The method of claim 5, wherein
The identification code includes a QR code or a QR code and identification number, the identification code information is the URL address of the advertisement management server, permit authority information, license approval information, fee information, distribution area information, distribution validity information, A method for providing a leaflet advertisement management service including distribution quantity information, distributor information, and advertisement agency information.
The method of claim 5, wherein
The point score is a comprehensive management of leaflet advertisements, which can be selected by a consumer among purchase rights, discount coupons, or various product purchase vouchers, gift certificates and discount coupons, or donations of donor organizations. How to Provide Services.
8. The method according to any one of claims 5 to 7,
After the exposure time has elapsed, when the consumer completes the checking, calculating and providing the corresponding point score to the consumer may include:
How to provide a leaflet advertisement management service that does not provide a point score when the number of requests for compensation products of a particular consumer exceeds the set number of times of set days / weeks / months.

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