KR20120121336A - Method and apparatus for providing online advertising service - Google Patents

Abstract

PURPOSE: An online advertisement service providing method and a device thereof are provided to supply a lot of advertisement copies about a specific advertisement to a publisher of an online document, thereby enabling the publisher of the online document to generate a banner advertisement by using a creative advertisement copy. CONSTITUTION: When a publisher selects an advertisement and an advertisement copy, an advertisement mediation server generates a link address for the advertisement(120). The publisher generates a banner advertisement in an online document of the publisher by using the link address(130). A visitor visits the online document of the publisher and performs interaction about the banner advertisement(140). The advertisement mediation server accumulates accumulated money assigned to the publisher and a copywriter(160). [Reference numerals] (110) Log-in/ advertisement and advertising copy selected; (120) Generating link address; (130) Generating the banner advertisement based on the link address; (140) Banner advertisement click; (150) Delivering the link address; (160) Advertiser, publisher, copywriter; (170) Redirection; (180) Paying the advertising cost; (190) Paying the saved money; (AA) Visitor; (BB) Publisher; (CC) Advertiser; (DD) Blog; (EE) Advertising site of the advertiser; (FF) Banner advertisement; (GG) Obtaining the information and accumulating the saved money; (HH) Server for mediating the advertisement; (II) Copywriter; (JJ) Publisher; (KK) Uploading the advertising copy; (LL) Advertiser, publisher, copywriter; (MM) Based on; (NN) Copywriters

Description

METHOD AND APPARATUS FOR PROVIDING ONLINE ADVERTISING SERVICE}

The present invention relates to a method and apparatus for providing an online advertising service. More specifically, the present invention relates to a method in which a visitor views an advertisement through a banner advertisement present in an online document such as a blog and distributes advertising revenue according to the advertisement viewing.

Banner advertisement refers to an advertisement exposed to a specific area of an online document such as an internet website, and is an advertisement form that is increasingly used with the development of the Internet. When a visitor of an online document interacts with (eg clicks on) a banner ad, the advertiser's website for the banner ad is exposed. As the advertisement is viewed through the banner advertisement, the advertisement fee may be paid to the publisher of the online document. The advertising fee may be set according to various criteria such as the number of visitors to the online document and the number of clicks on the banner advertisement.

Banner advertisements may be exposed in the form of text, an image or a video. The online document publisher may insert a pre-made banner advertisement in the form of text, image or video provided by the advertiser into the online document.

Embodiments of the present invention provide a method and apparatus for providing an online advertising service. More specifically, embodiments of the present invention expose banner advertisements using advertisement copies generated by third-party (copywriters) who are not the online document publisher, and according to the advertisement viewing through banner advertisements. A method of operating an advertisement mediation server that mediates between a copywriter, an online document initiator, and an advertiser may be provided so that an advertisement fee (ie, a reserve) may be paid to a copywriter and an online document publisher.

A method of operating an advertisement mediation server according to an embodiment of the present invention includes the steps of: maintaining a database storing at least one advertisement and a plurality of advertisement copies corresponding to each of the at least one advertisement; Generating a link address based on the advertisement and the copy of the advertisement selected by the publisher of the online document; In response to a visitor's interaction of the online document with a banner advertisement generated based on the link address, obtaining information about an advertiser of the selected advertisement, a publisher of the online document, and a copywriter of the selected advertisement copy. step; And processing the interaction based on the information.

The plurality of advertisement copies may be generated by a plurality of copy writers, and the obtaining of the information may include obtaining information about a copy writer of the selected advertisement copy among the plurality of copy writers.

Processing the interaction may include accumulating a reserve for each of the publisher of the online document and the copywriter of the selected advertisement copy.

The processing of the interaction may include exposing an advertiser's advertisement site corresponding to the selected advertisement.

The obtaining of the information may include extracting information about an advertiser of the selected advertisement, a publisher of the online document, and a copywriter of the selected advertisement copy using the link address. .

A method of operating an advertisement mediation server according to an embodiment of the present invention includes the steps of: maintaining a database storing at least one advertisement and a plurality of advertisement copies corresponding to each of the at least one advertisement; Generating a link address corresponding to the selected advertisement based on the advertisement selected by the online document publisher; The advertiser of the selected advertisement, the publisher of the online document, and an advertisement copy corresponding to the interaction, in response to the visitor's interaction of the online document with the banner advertisement being rolled up based on the link address. Obtaining information regarding the copywriter of the; And processing the interaction based on the information.

The method of operating the advertisement mediation server may further include selecting the plurality of advertisement copies rolled from the banner advertisement among a plurality of candidate advertisement copies according to a predetermined criterion.

The plurality of advertisement copies may be generated by a plurality of copy writers, and the obtaining of the information may include obtaining information about a copy writer of an advertisement copy corresponding to the interaction among the plurality of copy writers.

The processing of the interaction may include accumulating a reserve for each of the blogger and the copywriter of the advertising copy corresponding to the interaction.

The processing of the interaction may include exposing an advertiser's advertisement site corresponding to the selected advertisement.

The processing of the interaction may include extracting information about an advertiser of the selected advertisement, a publisher of the online document, and a copy writer of an advertisement copy corresponding to the interaction using the link address. .

According to an embodiment of the present invention, the advertisement mediation server provides the publishers of the online document with various advertisement copies generated by the plurality of copywriters for a specific advertisement, whereby the online document publisher is not a single advertisement copy determined by the advertiser but a plurality of copywriters. Banner advertisements can be generated using the creative copy advertisements generated by them. Therefore, the visitor may feel higher curiosity and interest in the banner advertisement, and the advertisement effect may be improved according to a higher response (eg, a higher clickthrough rate) to the banner advertisement.

According to an embodiment of the present invention, as the advertisement mediation server provides information on the response (e.g., the recommendation number) for the advertisement copies generated by the copywriters, the publisher of the online document may use the advertisement copy that has high response. This may lead to higher interest in banner advertising.

According to an embodiment of the present invention, when an advertisement is watched through a banner advertisement, the advertisement mediation server reserves a reserve for allocating the advertising revenue to not only the publisher of the online document including the banner advertisement but also the copywriter who generated the advertisement copy. By earning, it is possible to provide incentives to generate more creative and diverse advertising copies.

1 is a diagram illustrating an example of an advertisement service providing system according to an embodiment of the present invention.
2 is a diagram illustrating an example of a screen on which a publisher selects an advertisement in an advertisement mediation server site according to an embodiment of the present invention.
3 is a diagram illustrating an example of a screen for selecting one of a plurality of advertisement copies associated with an advertisement after the publisher selects an advertisement in the advertisement mediation server site according to an embodiment of the present invention.
4 is a diagram illustrating an example of an online document screen of a publisher including a banner advertisement and an advertisement site screen connected according to a click of the banner advertisement according to an embodiment of the present invention.
5 is a diagram illustrating an example of a screen for checking the reserve in the advertisement mediation server site according to an embodiment of the present invention.
6 is a diagram illustrating an example of an advertisement service providing system for providing a banner advertisement in which advertisement copies are rolled, according to an embodiment of the present invention.
FIG. 7 illustrates an example of a screen in which a link address is generated as a publisher selects an advertisement in an advertisement mediation server site according to an embodiment of the present invention.
8 is a diagram illustrating an example of an online document screen of a publisher including a banner advertisement in which advertisement copies are rolled and an advertisement site screen connected according to a click of the banner advertisement according to an embodiment of the present invention.
9 is a diagram illustrating a method of operating an advertisement mediation server in an advertisement service providing system according to an embodiment of the present invention.
FIG. 10 is a diagram illustrating a method of operating an advertisement mediation server in an advertisement service providing system for providing a banner advertisement in which advertisement copies are rolled according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. Terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary according to a user, an operator's intention, or a custom in the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification.

The existing online advertising revenue model exposes visitors to banner advertisements using limited advertising copy provided by the advertiser. Thus, a visitor who sees a banner ad may not be very interested in a uniform online advertisement.

Accordingly, embodiments of the present invention, several copywriters create a variety of advertising copies, the publisher of the online document generates a banner advertisement using a number of advertising copies, according to the banner ad viewing and the online document publisher and the corresponding copy of the advertisement It provides an advertising service providing system in which advertising revenue is distributed to the created copywriter.

Here, the online document is a concept encompassing a document provided online. The online document includes various contents provided through, for example, posts posted on a blog, a personal homepage or a social network service (SNS), various Internet websites, and the like. In addition, the online document may include a mobile application in a smartphone or the like.

The publisher of an online document (hereinafter, referred to as a publisher) refers to a person who prepares an online document. Publishers include, for example, bloggers who are blog users, twitterers who are twitter users, and the like.

The advertisement copy refers to text that induces an interest in the advertisement to the viewer of the advertisement, that is, text representing the advertisement, and may be an image or a video.

1 is a diagram illustrating an example of an advertisement service providing system according to an embodiment of the present invention.

Referring to FIG. 1, a publisher first logs in to an advertisement mediation server site and selects an advertisement and an advertisement copy (110). More specifically, the publisher may select any one of a plurality of advertisements provided by the advertisement mediation server. One of the plurality of advertisement copies corresponding to the selected advertisement may be selected.

To this end, the advertisement mediation server maintains a database storing a plurality of advertisements and a plurality of advertisement copies corresponding to each of the plurality of advertisements. The advertisement mediation server provides a plurality of advertisements and a plurality of advertisement copies corresponding to each of the plurality of advertisements to the publisher visiting the advertisement mediation server site.

Each of the plurality of copywriters may generate at least one advertisement copy and upload it to an advertisement mediation server site, whereby the advertisement mediation server may retain a plurality of advertisement copies.

When the publisher selects the advertisement and the advertisement copy, the advertisement mediation server generates a link address for the advertisement (120). In this case, the link address (for example, http://goo.gl/rIGab) corresponds to information about a copy writer that generates an advertisement copy selected by i) an advertiser, ii) a publisher, and iii) a publisher of the advertisement. That is, in response to the publisher's selection of ad copy, the ad mediation server stores information about the i) advertiser, ii) publisher, and iii) the copywriter (and corresponding ad copy) that generated the ad copy selected by the publisher, and stored. Mapping relationships between information and link addresses can be stored. The advertisement mediation server then provides the generated link address to the publisher. The link addresses are different if either i) the advertiser, ii) the publisher, or iii) the publisher is different.

The publisher generates a banner advertisement in the online document of the publisher using the link address (130). Banner advertisements may be a combination of ad copy and link address, or another form in which the link address is used as JavaScript.

The visitor can visit the publisher's online document and perform an interaction (eg, a click) on the banner ad (140). The interaction may include various missions for a predetermined banner advertisement, such as a mouseover, in addition to a click.

When the visitor clicks on the banner advertisement, the advertisement mediation server obtains information on the corresponding i) advertiser, ii) publisher and iii) copywriter based on the visitor's click. And the advertisement mediation server accumulates the advertising costs to be charged to the advertiser. The advertisement mediation server accumulates reserves to be paid to the publisher and the copywriter (160). For example, when a visitor clicks on a banner ad, the link address can be passed to the ad mediation server, which, in turn, includes i) the advertiser, ii) the publisher, and iii) the copywriter, stored in the database according to the mapping relationship based on the link address. You can extract information about. The advertisement mediation server may store information on reserves to be distributed to the publisher and the copywriter.

The advertisement mediation server may redirect 170 a new online document generated as a result of an interaction (ie, a click) with the online document or the banner advertisement to the advertiser's advertisement site corresponding to the banner advertisement (170). Then, from the visitor's point of view, it can be seen that the user clicks on the banner advertisement to be connected to the advertiser's website.

Subsequently, the advertiser may pay the advertisement costs accumulated by the advertisement mediation server to the advertisement mediation server (180), and the advertisement mediation server may pay the reserve to the copywriter and the publisher (190).

As such, the advertisement service providing system according to an exemplary embodiment of the present invention may expose an advertisement to a publisher using various advertisement copies generated by the copywriters, and thus, revenue may be distributed to the publisher and the copywriter.

Hereinafter, a process of providing an advertisement service in the advertisement service providing system as shown in FIG. 1 will be described in more detail with reference to FIGS. 2 to 5.

2 is a diagram illustrating an example of a screen on which a publisher selects an advertisement in an advertisement mediation server site according to an embodiment of the present invention.

Referring to FIG. 2, the publisher may log in to the advertisement mediation server site by entering an ID and password after registering as a member of the advertisement mediation server site. The advertisement mediation server site exposes a plurality of advertisements (Ads 1 to 4). Thumbnails of advertisements are exposed, and the details of the advertisement may be exposed when the advertisement is clicked.

The publisher may select any one of the plurality of advertisements. For example, a publisher may select Advertisement 2, that is, Coca-Cola Ads. If an advertisement is selected, advertisement copies for the advertisement may be exposed as shown in FIG. 3.

3 is a diagram illustrating an example of a screen for selecting one of a plurality of advertisement copies associated with an advertisement after the publisher selects an advertisement in the advertisement mediation server site according to an embodiment of the present invention.

Referring to FIG. 3, a plurality of ad copies are provided for an advertisement selected by a publisher (ie, Coca-Cola Ad). The advertisement mediation server site may provide information on the copy writers that generated the advertisement copy together with the advertisement copies. Visitors to ad mediation server sites, such as publishers or copywriters, can view ad copies and recommend (or not recommend) ad copies that they prefer, and the ad mediation server sites can provide information on the number of recommendations for the ad copy.

Copywriters can upload one or more ad copies to an ad mediation server site for one ad. For example, an ad copy of Coca Cola is delicious for Coca Cola ads and a copy of Coca Cola is also uploaded by copywriter B. Thus, a copywriter can increase the likelihood that his ad copy is selected by generating several different ad copies for a single advertisement, which allows the copywriter to earn more revenue (ie, reserves).

For example, if the publisher selects an ad copy of Coca-Cola Delicious! Of Copywriter B, the Ad Mediation Server stores information about i) Advertiser (Coca-Cola), ii) Publisher, and iii) Copywriter B. And create a link address (e.g., http://goo.gl/rIGab) determined in accordance with the information for i) Advertiser (Coca Cola), ii) Publisher and iii) Copywriter B, and link address to the ad mediation server. Expose to the site.

The publisher can then generate a banner ad from the publisher's online document using the generated link address. In addition, by using the account information of the publisher's online document previously input by the publisher, the advertisement mediation server may automatically display a banner advertisement including the advertisement copy selected by the publisher in the publisher's online document.

4 is a diagram illustrating an example of an online document screen of a publisher including a banner advertisement and an advertisement site screen connected according to a click of the banner advertisement according to an embodiment of the present invention.

 Referring to FIG. 4, a publisher may generate a banner advertisement in a publisher's online document (eg, a blog post) by using a link address generated according to a selection of an advertisement and an advertisement copy. When a visitor of an online document clicks on a banner ad, they are directed to an advertising site for the banner ad. For example, if a visitor clicks on a banner ad of Coca Cola Delicious !, the Coca Cola advertising site may be exposed.

At this time, the mediation server obtains information about the copywriter B that generated i) the advertiser Coca-Cola, ii) the publisher, and iii) the ad copy 'Coca-Cola Delicious!' Between the click and the impression of the advertisement site. can do. The ad mediation server can also store information about the clicked ad copy 'Coca-Cola is delicious!'. The stored information may be reflected in statistics about the number of clicks on the copy of the advertisement, the level calculation of the copy writer, and the like. In addition, the advertisement mediation server may accumulate reserves for the publisher and copywriter B, and calculate an advertisement cost for Coca-Cola as an advertiser.

5 is a diagram illustrating an example of a screen for checking the reserve in the advertisement mediation server site according to an embodiment of the present invention.

Referring to FIG. 5, a publisher may generate banner advertisements for a plurality of advertisements in a publisher's online documents. In addition, the publisher may generate an advertisement copy as a copy writer and upload it to the advertisement mediation server. When another publisher generates a banner advertisement using the advertisement copy of the publisher, the publisher may obtain a reserve as a copy writer. The number of advertisement copies generated as a copy writer may be exposed to the 'advertisement copy I made' item, and the number of clicks and reserves of banner advertisements generated using the advertisement copies may be exposed together.

In addition, the number of banner advertisements generated by the publisher using the advertisement copy of the advertisement mediation server site may be exposed to the 'Ads posted by me' item, and the number of clicks on the corresponding banner advertisements and the reserve may be exposed together.

6 is a diagram illustrating an example of an advertisement service providing system for providing a banner advertisement in which advertisement copies are rolled, according to an embodiment of the present invention.

Referring to FIG. 6, in an advertisement service providing system according to an exemplary embodiment of the present invention, a publisher may select only an advertisement without selecting an advertisement copy.

In more detail, the publisher can log in to an ad mediation server site and select an advertisement (610). The advertisement mediation server may generate a link address according to i) the advertiser (ie, the selected advertisement) and ii) the publisher (620). Link addresses are generated differently if either i) the advertiser or ii) the publisher is different.

The publisher may generate a banner advertisement in the online document of the publisher using the link address (630). In this case, the generated banner advertisement may have a form in which a plurality of advertisement copies are rolled. Ad copies rolled in the banner ad may be determined by the ad server according to predetermined criteria.

When a visitor interacts with a banner ad (for example, clicks it) (640), the link address is passed to the ad mediation server (650), and the ad mediation server provides information about the advertiser and publisher based on the link address. Acquire. The advertisement mediation server may acquire an advertisement copy corresponding to the interaction with the banner advertisement and information on the corresponding copy writer. For example, the advertisement mediation server may obtain information about the advertisement copy exposed at the moment the banner advertisement is clicked and the copy writer of the advertisement copy. The advertisement mediation server accumulates the advertising costs to be charged to the advertiser, and accumulates reserves for the publisher and the copywriter (660).

The advertisement mediation server may redirect the online document generated by the interaction with the banner advertisement to the website of the advertiser corresponding to the banner advertisement on which the interaction is performed (670).

Subsequently, the advertiser may pay advertisement costs accumulated by the advertisement mediation server to the advertisement mediation server (680), and the advertisement mediation server may pay the reserves to the copywriter and the publisher (690).

7 to 8, a process of providing an advertisement service in the advertisement service providing system as shown in FIG. 6 will be described in more detail.

FIG. 7 illustrates an example of a screen in which a link address is generated as a publisher selects an advertisement in an advertisement mediation server site according to an embodiment of the present invention.

Referring to FIG. 7, a publisher may log in by inputting an ID and password to an advertisement mediation server site.

In addition, the publisher may select any one of the plurality of advertisements exposed to the advertisement mediation server site (eg, Coca-Cola advertisement).

In response to the publisher's ad selection, the ad mediation server generates a link address (e.g., http://goo.gl/abcde) determined by i) the advertiser (Coca-Cola) of the selected ad and ii) the publisher. Expose to a server site.

The publisher can then generate a banner ad from the publisher's online document using the generated link address. In addition, by using the account information of the publisher's online document previously input by the publisher, the advertisement mediation server may automatically display a banner advertisement in which advertisement copies of the advertisement selected by the publisher are rolled in the publisher's online document.

8 is a diagram illustrating an example of an online document screen of a publisher including a banner advertisement in which advertisement copies are rolled and an advertisement site screen connected according to a click of the banner advertisement according to an embodiment of the present invention.

Referring to FIG. 8, a publisher may generate a banner advertisement in a publisher's online document (eg, a blog post) by using a link address generated according to the selection of the advertisement. In this case, in the banner advertisement, a plurality of advertisement copies may be rolled according to a predetermined criterion. For example, three ads: "Unmatched Taste, Coca Cola" (first ad copy), "Coca Cola is delicious!" (Second ad copy), and "Thin to quench thirst" (3rd ad copy) Copies may be exposed to banner advertisements alternately at predetermined time intervals. That is, if the predetermined time interval is 3 seconds, after the first advertisement copy is exposed for 3 seconds, the second advertisement copy may be exposed for 3 seconds, and then the third advertisement copy may be exposed for 3 seconds. In addition, the first advertisement copy may be sequentially exposed for 3 seconds.

When a visitor of an online document clicks on a banner ad, they are directed to an advertising site for the banner ad. For example, when a visitor clicks on a banner ad for Coca Cola where the first to third ad copies are rolled, the Coca Cola advertising site may be exposed.

At this time, the ad mediation server uses the link address between the click and the impression of the advertisement site, so that i) the advertiser Coca-Cola, ii) the publisher, and iii) the copy of the advertisement that was exposed when the banner ad was clicked. Information about the generated copy writer can be obtained. The ad mediation server can also store information about the clicked ad copy 'Coca-Cola is delicious!'. The stored information may be reflected in statistics about the number of clicks on the corresponding copy of the advertisement, level calculation of the corresponding copy writer, and the like. In addition, the advertisement mediation server may accumulate reserves for the publisher and copywriter B, and calculate an advertisement cost for Coca-Cola as an advertiser.

Meanwhile, the advertisement mediation server may determine advertisement copies rolled in the banner advertisement according to a predetermined criterion. More specifically, the ad mediation server may include i) the number of referrals to the ad copy, ii) the level of the copywriter that generated the ad copy (the level is related to the copywriter's activity, performance, etc.) or iii) the number of times that ad copy was clicked on the banner ad. Advertisement copies to be rolled in the banner advertisement may be selected from the plurality of candidate advertisement copies based on the material for the data. Thus, the more creative and engaging ad copies, the more chances are exposed to the visitors, and the copywriters can be provided with the incentive to produce a good ad copy. As the number of high-quality ad copies may increase, the number of times a banner ad is clicked may increase, and as the number of advertisements is viewed, the advertisement revenue (that is, the reserve) also increases. Can be activated.

9 is a diagram illustrating a method of operating an advertisement mediation server in an advertisement service providing system according to an embodiment of the present invention.

9, the advertisement mediation server in the advertisement service providing system according to an embodiment of the present invention maintains a database storing at least one advertisement and a plurality of advertisement copies corresponding to each of the at least one advertisement (910). ). The advertisement mediation server may obtain a plurality of advertisement copies from the plurality of copywriters.

The advertisement mediation server generates a link address based on the advertisement and the advertisement copy selected by the publisher of the online document (920).

The ad mediation server responds to the visitor's interaction of the online document with the banner advertisement generated based on the link address, such that the advertiser selected by the publisher of the online document, the publisher of the online document, and the initiator of the online document. Obtain information about the copywriter of the copy (930). In more detail, the advertisement mediation server may extract the information stored in the database using the link address.

The advertisement mediation server processes the visitor's interaction based on the obtained information (940). In more detail, the ad mediation server will earn credits for the publisher of the online document and the copywriter of the ad copy selected by the publisher of the online document, earn advertising costs for the advertiser, and expose the advertiser's advertising site corresponding to the ad. Can be.

FIG. 10 is a diagram illustrating a method of operating an advertisement mediation server in an advertisement service providing system for providing a banner advertisement in which advertisement copies are rolled according to an embodiment of the present invention.

Referring to FIG. 10, the advertisement mediation server in the advertisement service providing system for providing a banner advertisement in which advertisement copies are rolled according to an embodiment of the present invention may include a plurality of advertisements corresponding to each of at least one advertisement and at least one advertisement. Maintain a database for storing copies (1010). The advertisement mediation server may obtain a plurality of advertisement copies from the plurality of copywriters.

The advertisement mediation server generates a link address corresponding to the selected advertisement, based on the advertisement selected by the online document publisher (1020).

The ad mediation server responds to the visitor's interaction of the online document for the banner ad in which a plurality of ad copies generated based on the link address are rolled, such that the advertiser of the selected ad, the publisher of the online document, and a copy writer of the ad copy corresponding to the interaction. Obtain information about (1030). In more detail, the advertisement mediation server may extract the information stored in the database using the link address. Ad copies rolled in the banner ad may be selected from among a plurality of candidate ad copies according to a predetermined criterion by the ad server.

The advertisement mediation server processes the visitor's interaction based on the obtained information (1040). In more detail, the ad mediation server accumulates reserves for copywriters of ad copy corresponding to the interaction of the publisher of the online document and the publisher of the online document, accumulates advertising costs for the advertiser, and displays the advertiser's advertising site corresponding to the advertisement. May be exposed.

So far, the operating method of the advertisement mediation server according to the embodiments of the present invention has been described. Since the above description may be applied to the method of operating the advertisement mediation server as described above with reference to FIGS. 1 to 8, the detailed description thereof will be omitted.

Methods according to embodiments of the present invention may be implemented in the form of program instructions that may be executed by various computer means and may be recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Claims (1)

Maintaining a database storing at least one advertisement and a plurality of advertisement copies corresponding to each of the at least one advertisement; And
Generating a link address based on the advertisement and ad copy selected by the publisher of the online document.
Method of operation of the ad mediation server comprising a.

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