KR20120116596A - Advertisement information providing system and method, advertising system and mehtod and serch history storing system and methdo - Google Patents
Advertisement information providing system and method, advertising system and mehtod and serch history storing system and methdo Download PDFInfo
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- KR20120116596A KR20120116596A KR1020110034127A KR20110034127A KR20120116596A KR 20120116596 A KR20120116596 A KR 20120116596A KR 1020110034127 A KR1020110034127 A KR 1020110034127A KR 20110034127 A KR20110034127 A KR 20110034127A KR 20120116596 A KR20120116596 A KR 20120116596A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Abstract
Disclosed are a system and method for providing advertisement information, an advertisement exposure system and method, and a search history storage system and method for providing a targeted advertisement. The advertisement information providing system includes a search history information receiver for receiving search history information about a user from an advertisement information maintenance unit, an advertisement exposure server, or a search history storage server, which stores and maintains advertisement information for each search term in a database. An advertisement information retrieval unit for retrieving advertisement information from a database using the advertisement information retrieval unit and a retrieval advertisement information transfer unit for retrieving the retrieved advertisement information to the advertisement exposure server. It is generated and stored in the user terminal in the form of a cookie or generated by the operating system and stored in the search history storage server.
Description
Embodiments of the present invention relate to an advertisement information providing system and method for providing a targeted advertisement, an advertisement exposure system and method, and a search history storage system and method.
The biggest advantage of the Web is that it can now advertise while knowing who is viewing the site and what characteristics its visitors have. In other words, it is possible to grasp the usage behavior of the person who visited the website, and to select and export the appropriate advertisement. This advertising method is called targeted advertising.
User usage information may be collected through a user's click flow. The information about the click flow is grasped to some extent by tracking the page inquired by the user about cookie information, domain information, file download time information, etc. to define a specific user. Here, "cookie" means a "small size file stored in a user's computer" and stores basic data of visitors such as authentication, shopping cart processing, visitor data, and the like.
In the prior art, by using a cookie or the like, the search history information is stored in the user's user terminal or the search history information is stored through a separate server, and the user's usage behavior is grasped using the stored search history information. However, in the related art, only the usage history information stored by the user is used to grasp the user's usage behavior, and the search history information about the user on the web site provided by the portal site or a third party is difficult to apply. have.
In the present specification, a system and method for more efficiently identifying a user's usage behavior and providing a targeted advertisement are proposed.
System and method that can find and provide more suitable advertisements to users by using search history information about users generated by operating system of portal site or system operated by third party that provides web page or code embedded in web page. This is provided.
When generating search history information, the search history information is provided by an advertisement information providing server that provides preprocessing weights and advertisement information calculated by the operating system of the portal site or a system operated by a third party that provides code or web pages embedded in a web page. When searching for advertisement information by using, a system and method are provided that can find and provide a more suitable advertisement to a user by using all post-processing weights calculated by the advertisement information providing server.
A system and method are provided for finding and providing a more suitable advertisement to a user by dividing a search word included in the search history information by parts of speech or sentence elements and weighting the search terms.
The advertisement information maintenance unit that stores and maintains the advertisement information in the database for each search term, the search history information receiver that receives the search history information about the user from the advertisement exposure server or the search history storage server, and the advertisement in the database by using the received search history information. An advertisement information retrieval unit for retrieving the information and an advertisement information transmission unit for transmitting the retrieved advertisement information to the advertisement exposure server, wherein the search history information is generated by the operating system of the portal site that the user accesses through the user terminal to form a cookie. The advertisement information providing system, characterized in that stored in the user terminal or generated by the operating system and stored in the search history storage server.
According to one side, at least one of the information included in the search history information is reflected in the preprocessing weight calculated by the operating system of the portal site or at least one information and the preprocessing weight is associated with each other included in the search history information It may be characterized by.
The advertisement information maintenance unit that stores and maintains the advertisement information in the database for each search term, the search history information receiver that receives the search history information about the user from the advertisement exposure server or the search history storage server, and the advertisement in the database by using the received search history information. An advertisement information retrieval unit for retrieving information and an advertisement information transmission unit for transmitting the retrieved advertisement information to the advertisement exposure server, wherein the search history information is provided to the user as a search result in a portal site accessed through the user terminal. The advertisement information providing system, characterized in that it is generated in the form of a cookie by the operating system of the code or web page inserted into the user terminal or generated by the code or operating system and stored in the search history storage server. It is a ball.
According to one side, at least one of the information included in the search history information is reflected in the preprocessing weight calculated by the code or the operating system of the web page, or at least one information and the preprocessing weight is associated with each other in the search history information It may be characterized by being included.
According to another aspect, the search history information receiving unit receives the search history information through the advertisement exposure server that receives the search history information from the user terminal when the search history information is stored in the user terminal in the form of a cookie, the search history information is search history information When stored in the storage server, the search history information may be received through the search history storage server.
According to another aspect, the search history information may include at least one of search identification information for identifying a user's search, user identification information for identifying the user, search time, and search terms used for the search. can do.
According to another aspect, a search word may be extracted for each part-of-speech or sentence element in a query input by a user.
According to another aspect, the advertisement information search unit may search for advertisement information in the database by further using at least one of the frequency of the search word, the importance of the search word, and the classification information of the search word.
According to another aspect, the advertisement information search unit may assign a post-processing weight to at least one of the search identification information, the user identification information, the search time, the search term, the frequency of the search term, the importance of the search term, and the classification information of the search term. Advertising information may be retrieved from the database by further using the provided information.
A search information receiver for receiving search history information stored in a cookie of a user terminal from a user terminal of a user who attempts to access an advertisement providing page, a search information transmitter for transmitting the received search history information to an advertisement information server, and an advertisement information server. An advertisement information receiver for receiving advertisement information according to the search history information, and an advertisement information exposure controller for controlling the received advertisement information to be exposed through an advertisement area of an advertisement providing page, wherein the search history information is accessed by a user through a user terminal. Ad exposure system, characterized in that it is generated by the code inserted in the web page provided to the user as a search result in the portal site or the portal site or the operating system of the web page and stored in the user terminal in the form of a cookie Provided .
A search information receiver for receiving user identification information from a user terminal of a user attempting to access an advertisement providing page, a search information transmitter for transmitting the received user identification information to a search history storage server, and a search history information from an advertisement information server. An advertisement information receiving unit for receiving the advertisement information and an advertisement information exposure control unit for controlling the received advertisement information to be exposed through the advertisement area of the advertisement providing page, wherein the search history information is operated by the portal site that the user accesses through the user terminal. When code is embedded in a web page provided to a user as a search result in a system or portal site, or generated by an operating system of the web page, stored in a search history storage server, and the search history storage server receives user identification information, History This, the advertisement exposure system, characterized in that the search history information is transmitted corresponding to the user identification information to the advertisement information server is provided from the server.
Search history that receives the user identification information and the search history information through the operating system of the web page or the code inserted in the web page provided to the user as a search result in the portal site or the portal site accessed by the user terminal. When the user identification information is received through the information receiving unit, the search history information storage unit storing the received search history information in association with the user identification information in the database, and the advertisement exposure server exposing the advertisement on the advertisement providing page that the user wants to visit. A search history information search unit for searching the search history information corresponding to the user identification information received through the advertisement exposure server in the database, and a search history information transmission unit for transmitting the searched search history information to the advertisement information providing server, Search history, characterized in that the advertisement information is retrieved through the search history information transmitted from the high information providing server and transmitted to the ad impression server, and the advertisement exposure server is controlled to expose the advertisement information through the advertisement area of the advertisement providing page. A storage system is provided.
Storing and maintaining the advertisement information in the database for each search term, receiving search history information about the user from the ad impression server or the search history storage server, retrieving the advertisement information from the database using the received search history information, and And transmitting the retrieved advertisement information to the advertisement exposure server, wherein the search history information is generated by the operating system of the portal site accessed by the user through the user terminal and stored in the user terminal in the form of a cookie or by the operating system. The advertisement information providing method, which is generated and stored in the search history storage server, is provided.
Storing and maintaining the advertisement information in the database for each search term, receiving search history information about the user from the ad impression server or the search history storage server, retrieving the advertisement information from the database using the received search history information, and And transmitting the retrieved advertisement information to the advertisement exposure server, wherein the search history information is stored in the operating system of the code or web page embedded in the web page provided as a search result to the user in the portal site accessed by the user terminal. It is provided in the form of a cookie and stored in the user terminal or generated by a code or operating system and stored in the search history storage server, there is provided an advertising information providing method.
Receiving search history information stored in a cookie of the user terminal from a user terminal of the user who attempts to access the advertisement providing page, transmitting the received search history information to the advertisement information server, and according to the search history information from the advertisement information server And receiving advertisement information and controlling the received advertisement information to be exposed through an advertisement area of an advertisement providing page, wherein the search history information is stored in an operating system or portal site of a portal site that a user accesses through a user terminal. The advertisement display method is provided, characterized in that generated by the operating system of the web page or the code inserted in the web page provided to the user as a search result and stored in the user terminal in the form of a cookie.
Receiving user identification information from a user terminal of a user attempting to access an advertisement providing page, transmitting the received user identification information to a search history storage server, and receiving advertisement information according to the search history information from the advertisement information server. And controlling the received advertisement information to be exposed through the advertisement area of the advertisement providing page, wherein the search history information is provided as a search result to the user in the portal site's operating system or portal site that the user accesses through the user terminal. Code inserted in the provided web page or generated by the operating system of the web page and stored in the search history storage server, and when the search history storage server receives the user identification information, the user is identified from the search history storage server to the advertisement information server. In response to information Characterized in that the search history information is transmitted, a method is provided for ad impressions.
Receiving user identification information and search history information through an operating system of a web page or a code inserted into a web page provided to a user as a search result in a portal site or a portal site that a user accesses through a user terminal; Storing the received search history information in a database in association with the user identification information. If the user identification information is received through an ad exposure server that exposes an advertisement to an advertisement providing page that the user wants to visit, the user identification information is received through the advertisement exposure server. Retrieving search history information corresponding to the retrieved user identification information from the database and transmitting the retrieved search history information to the advertisement information providing server, wherein the advertisement information is retrieved through the search history information transmitted from the advertisement information providing server. Been advertising furnace Is sent to the server, the search history storage characterized in that the advertisement information is controlled so that the exposure through the line area of the advertising service page is provided in the advertisement exposure server.
The search history information about the user generated by the operating system of the portal site or the code inserted in the web page or the system operated by the third party providing the web page may be used to find and provide more suitable advertisements for the user.
When generating search history information, the search history information is provided by an advertisement information providing server that provides preprocessing weights and advertisement information calculated by the operating system of the portal site or a system operated by a third party that provides code or web pages embedded in a web page. When searching for advertisement information by using, all the post-processing weights calculated by the advertisement information providing server may be used to find and provide a more suitable advertisement for the user.
The search terms included in the search history information are classified by parts of speech or sentence elements and weighted, thereby finding and providing an advertisement more suitable to the user.
1 to 5 are diagrams illustrating a targeting advertisement providing method according to various embodiments of the present disclosure.
6 is a view for explaining the internal configuration of the advertisement information providing system according to an embodiment of the present invention.
7 is a flowchart illustrating a method of providing advertisement information according to an embodiment of the present invention.
8 is a block diagram illustrating an internal configuration of an advertisement display system according to an embodiment of the present invention.
9 is a flowchart illustrating an advertisement exposure method according to an embodiment of the present invention.
10 is a flowchart illustrating a method for displaying an advertisement in another embodiment of the present invention.
11 is a block diagram illustrating an internal configuration of a search history storage system according to an embodiment of the present invention.
12 is a flowchart illustrating a search history storing method according to an embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 to 5 are diagrams illustrating a targeting advertisement providing method according to various embodiments of the present disclosure. 1 to 3 are diagrams illustrating a targeting advertisement method when information generated or provided by an operation system of a portal site is available in connection with a portal site. 4 and 5 are diagrams illustrating a targeting advertisement method when the portal site cannot be linked.
First, FIG. 1 illustrates a
The user may visit the
In addition, as described above, the operating system of the
In addition, the search word may include at least one word extracted from a query input by the user. For example, the operating system of the
In addition, at least one piece of information stored in the cookie may be weighted or may be stored in the cookie together with the weight corresponding to the at least one piece of information. This weight may be calculated in the operating system of the
Subsequently, when the user attempts to visit the
The
In addition, the
In the following, the weight given to information necessary for retrieving the advertisement information from the
2 illustrates a
The user may visit the
Subsequently, when the user attempts to visit the
The
The
In this case, the preprocessing weights described with reference to FIG. 1 may be calculated by the operating system or the search
3 is similar to the embodiment of FIG. 2, the
However, in the embodiment of FIG. 3, instead of storing the cookie in the
Then, when the user attempts to visit the
In this case, the
The
In this case, the preprocessing weight described with reference to FIG. 1 is calculated by the operating system or the search
As described above, FIGS. 4 and 5 are diagrams for describing a targeting advertisement method in the case where the portal site cannot be linked.
First, FIG. 4 illustrates a
In this case, a cookie including search history information may be stored in the
When the user attempts to visit the
The
Basically, the
5 shows a
In FIG. 5, user identification information and search history information may be stored in the search
When the user attempts to visit the
The
Basically, the
Since it is well known how to extract the advertisement information for providing to the user using the search history information, the detailed description thereof will be omitted.
6 is a view for explaining the internal configuration of the advertisement information providing system according to an embodiment of the present invention. The advertisement
The advertisement
The search
The search history information may be generated by the operating system of the portal site accessed by the user through the user terminal and stored in the user terminal in the form of a cookie or generated by the operating system and stored in the search history storage server. have.
In another embodiment, the search history information is generated in the form of a cookie by a code inserted in a web page provided to the user as a search result in a portal site accessed through the user terminal or by the operating system of the web page, and transmitted to the user terminal. It may be stored or generated by code or an operating system and stored in a search history storage server.
The search history information may include search identification information for identifying a corresponding search, user identification information for identifying a user, a search time, a search term used for a search, and the like.
That is, the generated search history information may be transmitted to the search history storage server and stored, or may be included in a cookie and stored in the user terminal. In this case, the search
The search term may include at least one word extracted from a query input by a user. For example, an operating system of a portal site may stem a query input by a user to obtain a search term required for a search. As another example, the portal system's operating system may extract a search term for parts of speech such as nouns, pronouns, verbs, adjectives, and adverbs from a query input by a user and use the search word. In this case, the cookie may store information on a search word for each part of speech. Such a search word may be extracted for each sentence element such as a subject, a verb, an object, a bore, and used in a query. In this case, the search word may be used to more accurately grasp the user's usage behavior when searching for natural language input not only by the keyboard but also by voice.
In addition, the search history information may reflect the preprocessing weight described with reference to FIG. 1 in at least one of the information included in the search history information, or may be stored together with at least one.
The advertisement
In addition, the advertisement
The
That is, the advertisement
7 is a flowchart illustrating a method of providing advertisement information according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement
In
In
The search history information may be generated by the operating system of the portal site accessed by the user through the user terminal and stored in the user terminal in the form of a cookie or generated by the operating system and stored in the search history storage server. have.
In another embodiment, the search history information is generated in the form of a cookie by a code inserted in a web page provided to the user as a search result in a portal site accessed through the user terminal or by the operating system of the web page, and transmitted to the user terminal. It may be stored or generated by code or an operating system and stored in a search history storage server.
The search history information may include search identification information for identifying a corresponding search, user identification information for identifying a user, a search time, a search term used for a search, and the like.
That is, the generated search history information may be transmitted to the search history storage server and stored, or may be included in a cookie and stored in the user terminal. In this case, when the search history information is stored in the user terminal in the form of a cookie, the advertisement
The search term may include at least one word extracted from a query input by a user. For example, an operating system of a portal site may stem a query input by a user to obtain a search term required for a search. As another example, the portal system's operating system may extract a search term for parts of speech such as nouns, pronouns, verbs, adjectives, and adverbs from a query input by a user and use the search word. In this case, the cookie may store information on a search word for each part of speech. Such a search word may be extracted for each sentence element such as a subject, a verb, an object, a bore, and used in a query.
In addition, the search history information may reflect the preprocessing weight described with reference to FIG. 1 in at least one of the information included in the search history information, or may be stored together with at least one.
In
In addition, the advertisement
In
That is, according to the method for providing advertisement information according to the present embodiment, an advertisement that is more suitable for a user is searched for by using search history information about a user generated by a portal site operating system or a system operated by a third party that provides a web page. Can provide.
8 is a block diagram illustrating an internal configuration of an advertisement display system according to an embodiment of the present invention. The
The search
The
The
In another embodiment, the
The
The
The advertisement
The advertisement
9 is a flowchart illustrating an advertisement exposure method according to an embodiment of the present invention. The advertisement exposure method according to the present embodiment may be performed by the
In
In
The
10 is a flowchart illustrating a method for displaying an advertisement in another embodiment of the present invention. The advertisement exposure method according to the present embodiment may be performed by the
In
In
In
In
11 is a block diagram illustrating an internal configuration of a search history storage system according to an embodiment of the present invention. The search
The search history
The search history
When the search history
The search
12 is a flowchart illustrating a search history storing method according to an embodiment of the present invention. The search history storage method according to the present embodiment may be performed by the search
In
In
In
In
6 to 12 may refer to FIGS. 1 to 5.
As described above, according to embodiments of the present invention, a user may be searched by using search history information about a user generated by an operating system of a portal site or a system operated by a third party that provides a web page or a code inserted into a web page. Find and offer more suitable ads. In addition, when generating search history information, a search is performed on an advertisement information providing server that provides preprocessing weights and advertisement information calculated by a portal site operating system, a code inserted in a web page, or a system operated by a third party that provides a web page. When searching the advertisement information using the history information, it is possible to find and provide a more suitable advertisement to the user by using all of the post-processing weights calculated by the advertisement information providing server. In addition, the search terms included in the search history information may be classified by parts of speech or sentence elements to be weighted to find and provide more suitable advertisements for the user.
Methods according to an embodiment of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. In addition, the above-described file system can be recorded in a computer-readable recording medium.
As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.
Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.
110: User terminal
120: portal site
130: Ad Serving Page
140: Ad Impression Server
150: advertisement information providing server
Claims (18)
A search history information receiver configured to receive search history information about the user from the advertisement exposure server or the search history storage server;
An advertisement information search unit for searching for advertisement information in the database by using the received search history information; And
Ad information transmission unit for transmitting the searched advertisement information to the ad exposure server
Including,
The search history information may be generated by an operating system of a portal site accessed by the user through a user terminal and stored in the user terminal in the form of a cookie or generated by the operating system and stored in the search history storage server. Characterized in that, advertising information providing system.
The preprocessing weight calculated by the operating system of the portal site is reflected in at least one of the information included in the search history information, or the at least one information and the preprocessing weight are related to each other and included in the search history information. Advertisement information providing system, characterized in that.
A search history information receiver configured to receive search history information about the user from the advertisement exposure server or the search history storage server;
An advertisement information search unit for searching for advertisement information in the database by using the received search history information; And
Ad information transmission unit for transmitting the searched advertisement information to the ad exposure server
Including,
The search history information is generated in the form of a cookie by a code inserted in a web page provided to the user as a search result in a portal site accessed through the user terminal or by the operating system of the web page and transmitted to the user terminal. And stored by the code or the operating system and stored in the search history storage server.
At least one of the information included in the search history information reflects the preprocessing weight calculated by the code or the operating system of the web page, or the at least one information and the preprocessing weight are associated with each other so that the search history Advertising information providing system, characterized in that included in the information.
The search history information receiver,
When the search history information is stored in the user terminal in the form of the cookie, the search history information is received through an advertisement exposure server that receives the search history information from the user terminal, and the search history information is stored in the search history storage server. And the search history information is received through the search history storage server when the information is stored in the search history storage server.
The search history information may include search identification information for identifying the search of the user, user identification information for identifying the user, search time, and information on at least one of the search terms used for the search. Advertising information provision system.
The search word is extracted by the parts of speech or sentence elements in the query input by the user, advertising information providing system.
The advertisement information search unit,
And searching for the advertisement information in the database using at least one of the frequency of the search word, the importance of the search word, and the classification information of the search word.
The advertisement information search unit,
Post-processing weights are assigned to at least one of the search identification information, the user identification information, the search time, the search word, the frequency of the search word, the importance of the search word, and the classification information of the search word, and the post-processing weight is assigned. And search for the advertisement information in the database by further using the information.
A search information transmitter to transmit the received search history information to an advertisement information server;
An advertisement information receiver configured to receive advertisement information according to the search history information from the advertisement information server; And
An advertisement information exposure control unit for controlling the received advertisement information to be exposed through the advertisement area of the advertisement providing page.
Including,
The search history information is generated by the operating system of the portal site that the user accesses through the user terminal, the code inserted in the webpage connected as a search result to the user in the portal site, or by the operating system of the webpage and the cookie. Ad storage system, characterized in that stored in the user terminal in the form of.
A search information transmitter to transmit the received user identification information to a search history storage server;
An advertisement information receiver configured to receive advertisement information according to the search history information from the advertisement information server; And
An advertisement information exposure control unit for controlling the received advertisement information to be exposed through the advertisement area of the advertisement providing page.
Including,
The search history information is generated by an operation system of a portal site accessed by the user through a user terminal, a code inserted in a web page provided as a search result to the user by the portal site, or generated by an operation system of the web page. Stored in the search history storage server,
And when the search history storage server receives the user identification information, search history information corresponding to the user identification information is transmitted from the search history storage server to the advertisement information server.
A search history information storage unit for storing the received search history information in association with the user identification information in a database;
When the user identification information is received through an advertisement exposure server that exposes an advertisement to an advertisement providing page that the user wants to visit, the search history information corresponding to the user identification information received through the advertisement exposure server is stored in the database. A search history information search unit for searching; And
A search history information transmitter to transmit the searched search history information to an advertisement information providing server
Including,
The advertisement information is searched through the search history information transmitted from the advertisement information providing server and transmitted to the advertisement exposure server.
The advertisement history server is controlled so that the advertisement information is exposed through the advertisement area of the advertisement providing page, search history storage system.
Receiving search history information about the user from the advertisement exposure server or the search history storage server;
Retrieving advertisement information from the database using the received search history information; And
Transmitting the retrieved advertisement information to the advertisement exposure server.
Including,
The search history information may be generated by an operating system of a portal site accessed by the user through a user terminal and stored in the user terminal in the form of a cookie or generated by the operating system and stored in the search history storage server. Characterized in that, advertising information providing method.
Receiving search history information about the user from the advertisement exposure server or the search history storage server;
Retrieving advertisement information from the database using the received search history information; And
Transmitting the retrieved advertisement information to the advertisement exposure server.
Including,
The search history information is generated in the form of a cookie by a code inserted in a web page provided to the user as a search result in a portal site accessed through the user terminal or by the operating system of the web page and transmitted to the user terminal. Stored or generated by the code or the operating system and stored in the search history storage server.
Transmitting the received search history information to an advertisement information server;
Receiving advertisement information according to the search history information from the advertisement information server; And
Controlling the received advertisement information to be exposed through an advertisement area of the advertisement providing page.
Including,
The search history information is generated by an operation system of a portal site accessed by the user through a user terminal, a code inserted in a web page provided as a search result to the user by the portal site, or generated by an operation system of the web page. Advertising storage method, characterized in that stored in the user terminal in the form of a cookie.
Transmitting the received user identification information to a search history storage server;
Receiving advertisement information according to the search history information from the advertisement information server; And
Controlling the received advertisement information to be exposed through an advertisement area of the advertisement providing page.
Including,
The search history information is generated by an operation system of a portal site accessed by the user through a user terminal, a code inserted in a web page provided as a search result to the user by the portal site, or generated by an operation system of the web page. Stored in the search history storage server,
And when the search history storage server receives the user identification information, search history information corresponding to the user identification information is transmitted from the search history storage server to the advertisement information server.
Storing the received search history information in a database in association with the user identification information;
When the user identification information is received through an advertisement exposure server that exposes an advertisement to an advertisement providing page that the user wants to visit, the search history information corresponding to the user identification information received through the advertisement exposure server is stored in the database. Searching; And
Transmitting the searched search history information to an advertisement information providing server.
Including,
The advertisement information is searched through the search history information transmitted from the advertisement information providing server and transmitted to the advertisement exposure server.
And the advertisement information is controlled so that the advertisement information is exposed through the advertisement region of the advertisement providing page.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110034127A KR20120116596A (en) | 2011-04-13 | 2011-04-13 | Advertisement information providing system and method, advertising system and mehtod and serch history storing system and methdo |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110034127A KR20120116596A (en) | 2011-04-13 | 2011-04-13 | Advertisement information providing system and method, advertising system and mehtod and serch history storing system and methdo |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20120116596A true KR20120116596A (en) | 2012-10-23 |
Family
ID=47284817
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020110034127A KR20120116596A (en) | 2011-04-13 | 2011-04-13 | Advertisement information providing system and method, advertising system and mehtod and serch history storing system and methdo |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20120116596A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101369433B1 (en) * | 2013-08-27 | 2014-03-04 | 조용호 | Method for providing target advertisement service based on internet cookie information |
| KR20160005285A (en) * | 2014-07-04 | 2016-01-14 | 에스케이플래닛 주식회사 | Apparatus and method for providing advertisements |
| WO2016043492A1 (en) * | 2014-09-15 | 2016-03-24 | 주식회사 제이투엔 | Method, server, and computer program for providing code-based user-tailored information |
| KR20160090643A (en) * | 2015-01-22 | 2016-08-01 | 주식회사 엘지유플러스 | Method And Terminal Providing Personalized Promotion Service |
| KR20170002246A (en) * | 2015-06-29 | 2017-01-06 | 주식회사 넥스트웹 | Method for providing targeting information based on customer behavior pattern and environmental data in on-line network |
| CN113450134A (en) * | 2021-02-03 | 2021-09-28 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and storage medium |
-
2011
- 2011-04-13 KR KR1020110034127A patent/KR20120116596A/en not_active Application Discontinuation
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101369433B1 (en) * | 2013-08-27 | 2014-03-04 | 조용호 | Method for providing target advertisement service based on internet cookie information |
| KR20160005285A (en) * | 2014-07-04 | 2016-01-14 | 에스케이플래닛 주식회사 | Apparatus and method for providing advertisements |
| WO2016043492A1 (en) * | 2014-09-15 | 2016-03-24 | 주식회사 제이투엔 | Method, server, and computer program for providing code-based user-tailored information |
| KR20160090643A (en) * | 2015-01-22 | 2016-08-01 | 주식회사 엘지유플러스 | Method And Terminal Providing Personalized Promotion Service |
| KR20170002246A (en) * | 2015-06-29 | 2017-01-06 | 주식회사 넥스트웹 | Method for providing targeting information based on customer behavior pattern and environmental data in on-line network |
| CN113450134A (en) * | 2021-02-03 | 2021-09-28 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and storage medium |
| CN113450134B (en) * | 2021-02-03 | 2024-03-19 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and storage medium |
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