KR20160090643A - Method And Terminal Providing Personalized Promotion Service - Google Patents

Abstract

An embodiment relates to a method for providing a customized promotion service and a terminal providing the customized promotion service. In a method for operating the terminal to provide the customized promotion service, provided is the method for operating the terminal including: a step of forming a history table recording search history data inputted to the terminal; a step of generating a user interest keyword by referring to the history table; a step of transmitting the interest keyword to a marketing service connected to the terminal by a communication network; a step of receiving promotion information corresponding to the interest keyword from the marketing server; and a step of displaying the promotion information on the terminal. The purpose of the embodiment of the present invention is to provide a marketing promotion method based on user interests.

Description

[0001] The present invention relates to a method and a terminal for providing a promotional service,

The following embodiments are directed to a method of providing a customized promotion and a terminal performing the same.

For example, a conventional mobile advertisement method for providing advertisements through a mobile terminal such as a smart phone is a method of unilaterally transmitting a coupon, a mileage or a discount service to a user's mobile terminal by text or an image.

Recently, a customized advertisement is provided according to a user's interest information. For example, a visitor who has left a web site based on a cookie of a visitor recorded in a browser of the terminal may be provided with a cost per click (CPC) through a Criteo media network, And a display banner. In the MSAP (Multi-Step Auto-Push) method, an advertisement is transmitted to a certain mobile terminal of a customer, and the response is analyzed to transmit the advertisement to a mobile terminal of a customer, There is a way to transmit.

In addition, the GDN banner advertisement provided by Google uses a method of leaving a script in the visitor computer cookie record of the visitor visiting the homepage by planting a script on the homepage of the advertisement.

These existing server-based customized ads are used to accumulate customer's usage history on a server, extract the contents related to dual marketing promotion, and utilize it for marketing promotion. As a result, personal information is stored outside, There is a problem in that there is a possibility of hacking.

Through the embodiments of the present invention, a marketing promotion method based on a user's interest is provided in such a manner that personal information is not leaked outside the customer's terminal.

In detail, most of the operations are performed in a terminal such as a smart phone, and a marketing promotion method based on real-time interest is provided without building a large-scale system.

A method of operating a terminal for providing a customized promotion service includes: constructing a history table for recording search history data input to the terminal; Generating a keyword of interest of the user by referring to the history table; Transmitting the keyword of interest to a marketing server connected to the terminal via a communication network; Receiving promotional information corresponding to the keyword of interest from the marketing server; And outputting the promotion information to the terminal.

In one aspect, the search history data may include at least one of a browsing history and a search history of at least one of an Internet browser and an application installed in the terminal.

According to another aspect of the present invention, the step of extracting the interest keyword of the user comprises: querying URL information from the search history data recorded in the history table; Extracting domain information and candidate keywords from the URL information; And generating the keyword of interest based on the candidate keyword.

In another aspect, generating the keyword of interest based on the candidate keyword comprises: receiving reference information from the marketing server; And generating the keyword of interest from the candidate keyword according to the reference information.

In another aspect, the keyword of interest may include at least one of a manufacturer, a brand, and information of the article included in the search history data.

In another aspect, the reference information may be periodically transmitted from the marketing server.

In another aspect, the reference information may be search word information corresponding to a predetermined shopping mall.

In another aspect, the reference information may include a manufacturer of a predetermined article, a brand, and information of the article.

In another aspect, the generating the interest keyword of the user comprises: receiving search condition information based on a heuristics algorithm from the marketing server; And generating the keyword of interest corresponding to the search condition information.

A terminal for providing a customized promotion service may include a history table for recording search history data input to the terminal; An agent generating an interest keyword of the user by referring to the history table; A communication unit for transmitting the keyword of interest to a marketing server connected to the terminal through a communication network and receiving promotional information corresponding to the keyword of interest from the marketing server; And a controller for outputting the promotion information to the terminal.

A method of operating a marketing server for providing a customized promotional service includes transmitting reference information for generating a keyword of interest to a terminal; To a search condition information terminal based on a heuristics algorithm of the marketing server; Receiving the keyword of interest from a terminal connected to the marketing server and a communication network; And transmitting the promotion information corresponding to the keyword of interest to the terminal.

Through the embodiment of the present invention, it is possible to provide a marketing promotion method based on the user's interest by a method that does not leak personal information outside the customer's terminal.

In detail, most operations are performed in a terminal such as a smart phone, and a marketing promotion method based on real-time interest can be provided without a large-scale system construction.

1 illustrates a system configuration for providing a customized promotion service in an embodiment of the present invention.
Figure 2 is an overall flow diagram of a system in which a customized promotional service is provided, in an embodiment of the present invention.
3 is a flowchart illustrating an operation method of a terminal providing a customized promotion service according to an exemplary embodiment of the present invention.
4 is a diagram for explaining a method of generating a keyword of interest in an embodiment of the present invention.
5 illustrates an example in which a customized promotion service is provided in an embodiment of the present invention.
6 is a block diagram for explaining the configuration of a terminal according to an embodiment of the present invention.
FIG. 7 is a flowchart illustrating an operation of a marketing server that provides a customized promotion service according to an exemplary embodiment of the present invention. Referring to FIG.

Hereinafter, a method of providing a customized promotion method and a terminal thereof will be described in detail with reference to the accompanying drawings.

Various modifications may be made to the embodiments described below. It is to be understood that the embodiments described below are not intended to limit the embodiments, but include all modifications, equivalents, and alternatives to them.

The terms used in the examples are used only to illustrate specific embodiments and are not intended to limit the embodiments. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this embodiment belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. In the following description of the embodiments, a detailed description of related arts will be omitted if it is determined that the gist of the embodiments may be unnecessarily blurred.

1 illustrates a system configuration for providing a customized promotion service in an embodiment of the present invention.

The marketing server 110 may store promotional information provided for each brand, site, etc., and the promotional information may be updated or added by the promotional information provider.

The marketing server 110 according to the embodiment stores the usage history of the terminal in the server and provides the promotion information requested by the terminal 120 without using the promotion history information in the server 120, ), The risk of leakage of personal information is low.

The marketing server 110 may transmit the reference information to the terminal 120 so that the marketing server 110 may refer to the terminal 120 to extract the keyword of interest for providing the promotion information. The reference information according to the embodiment may be periodically transmitted to the terminal 120 and may include, for example, search word information corresponding to a predetermined shopping mall or information on a manufacturer, brand, and article of a predetermined article.

The marketing server 110 may send a heuristics algorithm to the terminal 120 based on search condition information for extracting information required to provide the promotion information. For example, a product, a brand, a shopping mall site or the like that is frequently inquired within a predetermined time may correspond to the search condition information.

The marketing server 110 may be connected to the terminal 110 through a wireless communication network and may be connected to another terminal 130 through another communication network. And the customized promotion service can be provided to the other terminal 130. [

The terminal 120 and the terminal 130 according to the embodiment may be electronic devices such as a smart phone, a tablet PC, and a smart TV.

The terminal 120 extracts a keyword of interest of the user of the terminal 120 using the database in the terminal 120 and transmits the extracted keyword to the marketing server 110 to request the promotion information, And may receive the promotion information corresponding to the keyword of interest from the marketing server 110.

The terminal 120 configures a history table to record search history data input to the terminal 120, and generates a keyword of interest by referring to the history table. The terminal 120 receives the reference information from the marketing server 110 when generating the keyword of interest, and can utilize it to generate the keyword of interest. The details of this will be described later.

The terminal 120 according to the embodiment can request the promotion information to the marketing server 110 for the generated keyword of interest and receive the promotion information from the marketing server 110 and output it through an output device such as a display .

The marketing server 110 may provide promotion information related to the generated interest keywords to the terminal 120 and the other terminal 130, respectively.

Figure 2 is an overall flow diagram of a system in which a customized promotional service is provided, in an embodiment of the present invention. The flowchart according to the embodiment may be performed between the marketing server 110 and the terminal 120 of FIG.

The following embodiments may be performed after confirming the consent of the user of the terminal to provide the customized promotional service in order to provide the customized promotional service.

In step 201, the terminal constructs a history table.

In an embodiment, the history table records search history data for a search input by the user to the terminal, and may include at least one of a browsing history and a search history of at least one of an Internet browser and an application installed in the terminal.

On the other hand, in step 202, the marketing server generates reference information.

The reference information according to the embodiment is information that can be referred to by the terminal to generate a keyword of interest. The reference information is periodically transmitted from the marketing server to the terminal. For example, the reference information includes search word information corresponding to a predetermined shopping mall, , Brand, and article information.

In step 203, the marketing server transmits reference information to the terminal. In an embodiment, it may be transmitted over a wired or wireless network connected to the terminal.

In step 204, the marketing server generates search condition information based on a heuristic algorithm.

The search condition information according to the embodiment may provide a condition for generating a keyword of interest. For example, it may correspond to information for extracting a product, a brand, a shopping mall site or the like that is frequently inquired within a predetermined time.

In step 205, the marketing server transmits search condition information to the terminal. Similarly, the search condition information can be transmitted to the terminal through the wired / wireless network.

The service method in the marketing server according to the embodiment may be performed differently from the procedure shown in FIG. For example, reference information and search condition information may be generated and transmitted to the terminal simultaneously, or the transmission order may be reversed.

In step 206, the terminal generates a keyword of interest.

In an embodiment, the URL information recorded in the history table may be extracted to generate a keyword of interest, and information corresponding to the reference information transmitted from the marketing server may be generated to generate a keyword of interest. Among them, the keyword of interest corresponding to the search condition information received from the marketing server can be extracted.

In step 207, the generated interest keyword is transmitted to the marketing server.

The keyword of interest according to the embodiment may be referenceable information for transmitting the promotion information from the marketing server to the terminal.

In step 208, the marketing server configures the promotional information corresponding to the received interest keyword.

In the embodiment, among the many promotional information stored in the marketing server, promotional information that satisfies the keyword of interest, such as coupon information, discount information, event information, etc., can be configured to be suitable for transmission to the terminal.

In step 209, the marketing server transmits the configured promotion information to the terminal. In an embodiment, it may be transmitted over a wired or wireless network.

In step 210, the terminal outputs the received promotion information. The terminal can visually output the received promotion information to the display of the terminal or audibly output it through the speaker of the terminal.

In the embodiment, the promotion information may be output in various forms such as an SMS or an MMS format or an application notification format.

3 is a flowchart illustrating an operation method of a terminal providing a customized promotion service according to an exemplary embodiment of the present invention.

In step 310, a history table is recorded for recording search history data input to the terminal.

In an embodiment, the search history data may include at least one of a browsing history and a search history of at least one of an Internet browser and an application installed in the terminal. For example, search history data may be recorded in the form of a URL.

In step 320, the terminal refers to the history table to generate the user's keyword of interest.

In an embodiment, the keyword of interest may correspond to information including at least one of the manufacturer, brand, and article of goods included in the search history data.

On the contrary, the reference information may be received from the marketing server, and the interest keyword may be generated from the candidate keyword according to the reference information.

The reference information may be periodically transmitted from the marketing server, and may correspond to, for example, information that corresponds to search word information corresponding to a predetermined shopping mall or information including a manufacturer, a brand, and an article of a predetermined article.

A method of generating a keyword of interest will be described with reference to FIG.

4 is a diagram for explaining a method of generating a keyword of interest in an embodiment of the present invention.

In the embodiment, a history table can be constructed similar to the form of the URL information described in Fig. The history table may include one or more URL information retrieved by the user.

In order to extract the keyword of interest according to the embodiment, the URL information may be retrieved from the retrieval history data recorded in the history table to extract the domain information and the candidate keyword from the URL information. In the embodiment, it is possible to extract a candidate keyword by judging whether or not URL information for extracting a candidate keyword from the URL information is extracted. When the candidate keyword is encoded, a candidate keyword is extracted through a decoding process .

The domain information according to the embodiment of FIG. 4 may correspond to "m / search.naver.com ", and the candidate keyword may correspond to" Volkswagen SUV ". The candidate keyword according to the embodiment may correspond to a search word input into the domain.

In an exemplary embodiment, the extracted candidate keywords may be generated as interest keywords depending on whether they correspond to reference information. The number of interest keywords generated according to the number of space characters may be determined by determining whether there are space characters in the candidate keywords.

As described above, since the keyword of interest may include the manufacturer of the article, the brand, and other information, it is possible to generate the keyword of interest for the "Volkswagen SUV "Quot; is "Volkswagen ", and article information is" SUV ".

In an embodiment, reference information received from a marketing server can be used to generate interest keywords such as brand information and article information. The candidate keyword that does not correspond to the reference information among the candidate keywords may be discarded without being used as a keyword of interest.

Referring again to FIG. 3, in order to generate a keyword of interest in step 320, URL information is searched from search history data recorded in the history table as in the embodiment of FIG. 4, and domain information and candidates After extracting the keyword, the keyword of interest can be generated based on the candidate keyword.

In an embodiment, heuristic algorithm-based search condition information may be received from a marketing server, and a keyword of interest corresponding to the search condition information may be generated.

For example, it is possible to receive search condition information corresponding to information about a product, a brand, and a shopping mall site that are frequently viewed within a predetermined time, and generate a keyword of interest for promotion information that can be provided by the marketing server.

In step 330, the keyword of interest is transmitted to the marketing server connected to the terminal via a wire / wireless communication network.

In an embodiment, the marketing server receiving the keyword of interest constructs promotion information corresponding to the keyword of interest.

In step 340, promotion information corresponding to the keyword of interest is received from the marketing server.

In an embodiment, the promotional information may be received in the form of SMS or MMS, or received in the form of an application notification. The promotion information may include, for example, coupon information for each brand or site, discount information, event information, and the like.

Promotion information can also be provided through APNS (The Apple Push Notification Service), GCM (Google Cloud Messaging) and related IP-PUSH, and banner advertisements.

Semi-real-time promotional information may be provided in a batch format without identification information for a separate user.

In step 350, the promotion information is output to the terminal. For example, the content of the promotion information can be output so that the user of the terminal can confirm it through an output means such as a display and a speaker.

5 illustrates an example in which a customized promotion service is provided in an embodiment of the present invention. May be provided through the terminal 510 and the marketing server 520 according to the embodiment.

A user of the terminal 510 performs various searches for the brand "A shoe" in various portal and shopping mall sites, and the terminal 510 can include search history data for the "A shoe" in the history table.

Accordingly, the terminal 510 can generate a brand of "A shoes" as a keyword of interest based on the reference information and the search condition information received from the marketing server 520. [

The terminal 510 transmits the created keyword of interest to the marketing server 520, and can request the promotion information. In an embodiment, with the promotional information, it may request a coupon or request discount information and event information.

The marketing server 520 may construct the promotion information 511 proceeding from the "A shoe " based on the keyword of interest, and may transmit the configured promotion information 511 to the terminal 510. [

In an embodiment, the promotion information 511 may be in the form of SMS or MMS, or may be provided to the terminal 510 in the form of an application notification. The promotion information 511 according to FIG. 5 corresponds to a discount coupon for a product.

6 is a block diagram for explaining the configuration of a terminal according to an embodiment of the present invention. The other terminal 600 in the embodiment includes a history table 610, an agent 620, a communication unit 630 and a control unit 640.

First, the history table 610 can record search history data input to the terminal. The search history data according to an embodiment may include at least one of a browsing history and a search history of at least one of an Internet browser and an application installed in the terminal.

The agent 620 according to the embodiment can generate a keyword of interest by referring to the history table.

To this end, the reference information may be received from the marketing server, and the keyword of interest may be generated from the candidate keyword according to the reference information.

The reference information may be periodically transmitted from the marketing server, and may correspond to, for example, information that corresponds to search word information corresponding to a predetermined shopping mall or information including a manufacturer, a brand, and an article of a predetermined article.

The agent 620 inquires the URL information from the search history data recorded in the history table, extracts the domain information and the candidate keyword from the URL information, and generates the keyword of interest based on the candidate keyword.

In the embodiment, it is possible to extract a candidate keyword by judging whether or not URL information for extracting a candidate keyword from the URL information is extracted. When the candidate keyword is encoded, a candidate keyword is extracted through a decoding process .

In addition, the extracted candidate keywords may be generated as interest keywords depending on whether they correspond to the reference information, and the number of interest keywords generated according to the number of space characters may be determined by determining whether there are space characters in the candidate keywords.

In an embodiment, heuristic algorithm-based search condition information may be received from a marketing server to generate a keyword of interest corresponding to the search condition information.

The communication unit 630 transmits the keyword of interest to the marketing server connected to the terminal through the communication network, and receives the promotion information corresponding to the keyword of interest from the marketing server.

In an embodiment, the marketing server receiving the keyword of interest may configure promotional information corresponding to the keyword of interest.

Promotion information may be received in the form of SMS or MMS or in the form of application notification. In addition, the promotion information may include coupon information for each brand or site, discount information, event information, and the like.

The control unit 640 outputs the promotion information to the terminal. For example, the content of the promotion information can be output so that the user of the terminal can confirm it through an output means such as a display and a speaker.

FIG. 7 is a flowchart illustrating an operation of a marketing server that provides a customized promotion service according to an exemplary embodiment of the present invention. Referring to FIG.

In step 710, reference information for generating a keyword of interest is transmitted to the terminal.

In the embodiment, the terminal extracts the URL information from the search history data such as the URL stored in the history table at the terminal, and transmits the reference information for extracting the domain information and the candidate keyword from the URL information to the terminal.

For example, the information may correspond to information of a manufacturer, a brand, and an article of a predetermined article corresponding to search word information corresponding to a predetermined shopping mall.

In an embodiment, reference information may be generated according to the customized promotion service, and the reference information may be periodically transmitted to the terminal.

In step 720, the search condition information based on the heuristic algorithm of the marketing server is transmitted to the terminal.

In the embodiment, the search condition information may correspond to information for extracting a product, a brand, a shopping mall site, or the like that is frequently inquired within a predetermined time.

In step 730, a keyword of interest is received from the terminal connected to the marketing server and the communication network.

In an embodiment, the received keyword of interest corresponds to the search word information corresponding to the predetermined shopping mall, or corresponds to the information including the information of the manufacturer, the brand and the article of the predetermined article, and may correspond to the transmitted search condition information.

In step 740, the marketing server configures the promotion information corresponding to the keyword of interest sent from the terminal, and transmits the configured promotion information to the terminal.

In the embodiment, the marketing server can search promotion information including information such as a brand, an article, and a site corresponding to a keyword of interest, and transmit the promotion information by configuring the promotion information in a form that can be easily transmitted to the terminal. The promotion information may include, for example, coupon information for each brand or site, discount information, event information, and the like.

Promotion information can be provided to the terminal through APNS (The Apple Push Notification Service), GCM (Google Cloud Messaging) and related IP-PUSH, and through banner advertisements.

Semi-real-time promotional information may be provided in a batch format without identification information for a separate user.

Through the embodiment of the present invention, it is possible to provide a marketing promotion method based on the user's interest by a method that does not leak personal information outside the customer's terminal.

In detail, most operations are performed in a terminal such as a smart phone, and a marketing promotion method based on real-time interest can be provided without a large-scale system construction.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical media such as CD-ROM and DVD, magnetic disks such as a floppy disk, - Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents thereof, the appropriate results may be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

600: terminal
610: History Table
620: Agent
630:
640:

Claims (18)

A method of operating a terminal for providing a customized promotional service,
Configuring a history table to record search history data input to the terminal;
Generating a keyword of interest of the user by referring to the history table;
Transmitting the keyword of interest to a marketing server connected to the terminal via a communication network;
Receiving promotional information corresponding to the keyword of interest from the marketing server; And
Outputting the promotion information to the terminal
/ RTI >
A method of operating a terminal.
The method according to claim 1,
Wherein the search history data includes at least one of a browsing history and a search history of at least one of an Internet browser and an application installed in the terminal,
A method of operating a terminal.
The method according to claim 1,
The step of extracting the interest keyword of the user comprises:
Retrieving URL information from the search history data recorded in the history table;
Extracting domain information and candidate keywords from the URL information; And
Generating the keyword of interest based on the candidate keyword
/ RTI >
A method of operating a terminal.
The method of claim 3,
Wherein the generating of the keyword of interest based on the candidate keyword comprises:
Receiving reference information from the marketing server; And
Generating the keyword of interest from the candidate keyword according to the reference information,
/ RTI >
A method of operating a terminal.
The method according to claim 1,
The keyword of interest,
Wherein the search history data includes at least one of a manufacturer, a brand, and information of the article included in the search history data,
A method of operating a terminal.
5. The method of claim 4,
The reference information,
A marketing server,
A method of operating a terminal.
5. The method of claim 4,
The reference information is information indicating a search term corresponding to a predetermined shopping mall,
A method of operating a terminal.
5. The method of claim 4,
Wherein the reference information includes a manufacturer of a predetermined article, a brand, and information of the article,
A method of operating a terminal.
3. The method of claim 2,
Wherein the generating the interest keyword of the user comprises:
Receiving search condition information based on a heuristics algorithm from the marketing server; And
Generating the keyword of interest corresponding to the search condition information
/ RTI >
A method of operating a terminal.
A terminal for providing a customized promotion service,
A history table for storing search history data input to the terminal;
An agent generating an interest keyword of the user by referring to the history table;
A communication unit for transmitting the keyword of interest to a marketing server connected to the terminal through a communication network and receiving promotional information corresponding to the keyword of interest from the marketing server; And
And outputting the promotion information to the terminal
/ RTI >
Terminal.
11. The method of claim 10,
Wherein the search history data includes at least one of a browsing history and a search history of at least one of an Internet browser and an application installed in the terminal,
Terminal.
11. The method of claim 10,
The agent,
Retrieving URL information from the search history data recorded in the history table,
Extracts domain information and candidate keywords from the URL information,
Generating the keyword of interest based on the candidate keyword,
Terminal.
13. The method of claim 12,
The agent,
Receiving reference information from the marketing server and generating the keyword of interest from the candidate keyword according to the reference information,
Terminal.
11. The method of claim 10,
The keyword of interest,
Wherein the search history data includes at least one of a manufacturer, a brand, and information of the article included in the search history data,
Terminal.
11. The method of claim 10,
The agent,
Receiving search condition information based on a heuristics algorithm from the marketing server,
Generating the keyword of interest corresponding to the search condition information,
Terminal.
A method of operating a marketing server for providing a customized promotional service,
Transmitting reference information for generating a keyword of interest to a terminal;
To a search condition information terminal based on a heuristics algorithm of the marketing server;
Receiving the keyword of interest from a terminal connected to the marketing server and a communication network; And
Transmitting promotional information corresponding to the keyword of interest to the terminal
/ RTI >
How the server works.
17. The method of claim 16,
Wherein the step of transmitting reference information for generating the keyword of interest to the terminal comprises:
Generating the reference information according to the customized promotion service; And
Periodically transmitting the reference information to the terminal
/ RTI >
How the server works.
17. The method of claim 16,
The keyword of interest,
Comprising at least one of a manufacturer, a brand, and information of the article included in the search history data of the terminal,
How the server works.

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