KR20120076553A - System and method for store promotion - Google Patents

System and method for store promotion Download PDF

Info

Publication number
KR20120076553A
KR20120076553A KR1020100121156A KR20100121156A KR20120076553A KR 20120076553 A KR20120076553 A KR 20120076553A KR 1020100121156 A KR1020100121156 A KR 1020100121156A KR 20100121156 A KR20100121156 A KR 20100121156A KR 20120076553 A KR20120076553 A KR 20120076553A
Authority
KR
South Korea
Prior art keywords
information
store
collision
terminal
information providing
Prior art date
Application number
KR1020100121156A
Other languages
Korean (ko)
Inventor
조정희
Original Assignee
(주)엔에스티정보통신
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)엔에스티정보통신 filed Critical (주)엔에스티정보통신
Priority to KR1020100121156A priority Critical patent/KR20120076553A/en
Publication of KR20120076553A publication Critical patent/KR20120076553A/en

Links

Images

Classifications

    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
    • G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/08—Access point devices

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Tourism & Hospitality (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Remote Sensing (AREA)
  • Theoretical Computer Science (AREA)
  • Radar, Positioning & Navigation (AREA)
  • General Business, Economics & Management (AREA)
  • Primary Health Care (AREA)
  • Signal Processing (AREA)
  • Human Resources & Organizations (AREA)
  • General Health & Medical Sciences (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Health & Medical Sciences (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A store public-relations system and a method are provided to improve the effect of public-relations by transmitting public-relations information only about a voluntary request. CONSTITUTION: A plurality of information providing terminals(100A~100G) individually transmit information about sensed physical collision to a server(10) through internet. The server searches for to the portable terminal of a user transmitting the information about the collision matched with information about the collision of an information providing terminal. The server forms an information exchange path between the terminals of a collision pair. Information, related to a store PR(Public Relations) which the information providing terminal of the collision pair stores, is transmitted to the portable terminal of the user through the information exchange path.

Description

Store promotion system and method {SYSTEM AND METHOD FOR STORE PROMOTION}

The present invention relates to a store promotion system and method, and more particularly, to a system and method that can promote a store using a smartphone.

Recently, a large number of large discount marts are entering, and competition for sales between the marts or between corners is intensifying. Accordingly, various exhibition and promotion methods are mobilized. For example, marts can choose a specific discount item and place it in a prominent location or voice it on site. As a result, it often costs a lot of money, such as not being delivered to the customer or having a dedicated visitor.

In addition, in order to announce discount products or new products, the main method was to produce flyers one by one. The production of leaflets in this way is quite expensive because it mainly uses high-quality paper and color printing.

In addition, the method of sending a batch of spam information such as e-mail or text message is widely used, but recently, due to too much spam information, many customers tend to delete or spam before reading.

In addition, the above-mentioned conventional public relations methods may be said to be very low in efficiency compared to the cost required because it is a one-sided information transmission rather than a spontaneous approach from a customer's point of view.

Therefore, there is a need for a new customized promotion method that can be accessed voluntarily from customers who need information.

The present invention provides a store promotion system and method that can be built at a low cost.

The present invention provides a store promotion system and method using a user's mobile terminal.

The present invention provides a store promotion system and method for transmitting promotional information when a user voluntarily requests information through a simple action such as a collision of a terminal.

The present invention provides a store promotion system and method that can perform store promotion using the Internet.

The present invention provides a store promotion system, the system comprising: a server; And a plurality of information providing terminals inside or outside a store, wherein each of the plurality of information providing terminals transmits information about a collision to the server through the Internet when a physical collision is detected, and the server receives any Searches for a user portable terminal that transmits information about a collision matched with information about a collision of the information providing terminal, determines a collision pair, forms an information exchange path between the terminals of the collision pair, and provides an information providing terminal of the collision pair. Stores the information related to the store promotion is stored in the collision pair of the user mobile terminal through the formed information exchange path.

The wireless terminal may further include at least one wireless connection point to which the plurality of information providing terminals are connected, and the user portable terminal and the plurality of information providing terminals are connected to the Internet through the at least one wireless connection point.

The store promotion information may include a product of a store, store promotion, or necessary announcement.

The store promotion information may be displayed in text or may include an image.

Information related to store promotion stored in each of the plurality of information providing terminals may correspond to content corresponding to the assigned area.

The present invention provides a method for performing a store promotion using each of a plurality of information providing terminals installed inside or outside a store, and the method includes: when a collision with a user's mobile terminal is detected, information about the collision is transmitted through a server through the Internet. Transmitting to; And when the collision pair is determined by the server and a confirmation signal for the formation of the information exchange path with the user portable terminal of the collision pair is received, information related to the store promotion stored in the collision pair counterpart terminal through the information exchange path. It includes; transmitting a.

The information exchange path is via the Internet.

The information related to the store promotion may include a product of a store, store promotion, or necessary announcement.

According to the present invention, a plurality of information providing terminals operable to transmit information data to a counterpart terminal of a collision pair through an information exchange path formed by a server after collision detection are disposed, and after collision with a user portable terminal, When the information exchange path is formed, the store promotion method of transmitting the stored store promotion-related information to the user terminal of the collision pair is provided.

According to the present invention, a store promotion system can be built at a low cost. Such a system can be customized information, especially when the user (customer) at the voluntary request of the user (customer) can be tailored information and the publicity and notification effect is very high. This store promotion system and method has the advantage that it can be applied to all facilities and places that require publicity, advertising, announcements, such as bookstores, exhibition halls, performance halls, amusement parks, as well as marts and department stores. In addition, the store promotion system and method of the present invention has an advantage that the maintenance and use costs can be minimized by using both the Internet and the receiving party. In addition, the user (customer) is very convenient because the desired information can be obtained by a simple operation, such as a terminal collision behavior. In addition, since all users use the portable terminal, the use can be further expanded in that there is no cost for the user at all.

1 is a view schematically showing a store promotion system according to a preferred embodiment of the present invention.
2 is a view showing a simplified store promotion system according to a preferred embodiment of the present invention.
3 is a flowchart illustrating a store promotion method according to a preferred embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

The store promotion system according to a preferred embodiment of the present invention uses a system and an application that detects a collision and exchanges information data between terminals. For example, a plurality of information providing terminals are arranged in and out of a store, and when a user's mobile terminal collides, information related to a store promotion is transmitted to a user's mobile terminal of a collision pair. This offers several advantages. Basically, the cost can be very low because the system can be constructed by disposing the information providing terminal in a proper position inside and outside the store. In addition, the user is very convenient because the user can obtain the necessary information of the store just by lightly hitting the portable terminal of the information providing terminal. As such, the user who needs the information takes the promotional information of the store through voluntary actions, so the delivery power is very high, and the cost of producing a leaflet or spam document can be minimized.

1 is a view schematically showing a store promotion system according to a preferred embodiment of the present invention. 2 is a view showing a simplified store promotion system according to a preferred embodiment of the present invention.

The store promotion system according to a preferred embodiment of the present invention preferably uses a system and an application known and published as a so-called "Bump". This technology is recently applied to smartphones to detect collisions between terminals to determine collision pairs and form a path through which information data can be transmitted between collision pairs. The present invention builds a store promotion system using these systems and applications.

1 and 2, the store promotion system according to a preferred embodiment of the present invention is a server 10, a plurality of information providing terminals (100: 100A, 100B, 100C, 100D, 100E, arranged in and out of the store) 100F, 100G). Herein, the plurality of information providing terminals 100 may be appropriately disposed at necessary locations inside and outside the store. In the case of a discount mart or a department store, the information providing terminal 100 may be arranged in advance in the parking lot to provide store promotion information. In the present embodiment shown in Figure 1 it is assumed that the information providing terminals (100A, 100B) disposed outside the store are disposed on both sides of the entrance (En). In addition, inside the store, each corner (C, D, E, F) and the escalator 400 was placed in front.

The information providing terminals 100: 100A, 100B, 100C, 100D, 100E, 100F, and 100G are preferably connected to the Internet through at least one wireless access point 200 disposed therein. The wireless access point 200 may be, for example, a relay device that connects the Internet wirelessly, and may be a relay device or an access point connected to a Wi-Fi, Wimax, WiBro, or 3G network. Preferably in the present embodiment is a wireless access point of the Wi-Fi network or 3G network. In addition, as illustrated in FIG. 2, the wireless access point 200 may be connected to the Internet by wire through a switching hub 210, an internal network device (not shown), or the like.

Each of the plurality of information providing terminals 100: 100A, 100B, 100C, 100D, 100E, 100F, and 100G includes an acceleration sensor and a gyroscope sensor capable of detecting a physical collision. When such a sensor detects a physical collision with the user portable terminal 300 as shown in FIG. 2, information about the collision is transmitted to the server 10 through the Internet. Here, the information about the collision includes information that can specify the collision terminal, such as collision time, collision location, collision angle. To this end, each of the plurality of information providing terminals (100: 100A, 100B, 100C, 100D, 100E, 100F, 100G) is equipped with a GPS module that can provide the current position to be the collision position, and the GPS supports GPS, integrated Any one or more of GPS, Bluetooth GPS, and network infrastructure may be employed as the positioning method. The operation of selecting and transmitting information about the collision may be implemented in an application provided in each of the information providing terminals 100: 100A, 100B, 100C, 100D, 100E, 100F, and 100G. In addition, each of the information providing terminals 100: 100A, 100B, 100C, 100D, 100E, 100F, and 100G is determined by the server 10, as described later, the counterpart of the collision, that is, the collision pair, and the counterpart of the collision pair. When an information exchange path is established between the mobile terminal and the mobile terminal, information related to the store promotion stored therein is transmitted to the counterpart terminal.

The server 10 determines a collision pair by searching for a user portable terminal 300 that transmits information about a collision matched with information about a collision of the received information providing terminal 100. At this time, the collision pair is specified by collecting and comparing the information about the collision transmitted from any information providing terminal 100 installed in the store of FIG. 2, that is, the collision time, the collision position, the collision angle, and the like. When the collision pair is determined, the server 10 forms an information exchange path between the terminals of the collision pair, that is, between the information providing terminal 100 that caused the collision and the user portable terminal 300. The information exchange path is a method of receiving exchange information data from each of the terminals 100 and 300 of the collision pair and transmitting the exchange information data to each other. The matching of collision pairs and the formation of information exchange paths are done via the Internet and use https: //.

When the information exchange path is formed, the information providing terminal 100 of the collision pair transmits information related to the promotion of the store to the user portable terminal 300 which is the counterpart terminal of the collision pair.

The information related to the store promotion may include a product of the store, a store promotion, or a necessary announcement in the information providing terminal 100 of the collision pair. For example, the information providing terminals (100A, 100B) installed in the entrance (En) stores the information on the entire map (map), announcements, specific events, etc. of the store to the user terminal 300 of the conflict pair. The information can be transmitted. The information providing terminals 100C, 100D, 100E, and 100F disposed at each corner C, D, E, and F in the store may store and transmit contents related to the goods displayed in the corresponding corner. For example, a discount product guide, a new product guide, a country of origin, a receipt time, an effective time, etc. performed at a corresponding corner may be included. The information providing terminal 100G disposed in front of the escalator 400 may store and transmit contents of a guide map, a discount product, and a new product guide for the entire floor.

Information about the promotion of the store transmitted from the information providing terminals 100: 100A, 100B, 100C, 100D, 100E, 100F, and 100G may be included without particular limitations such as text documents, images, and web documents.

Information related to the promotion of stores stored in each of the information providing terminals 100A, 100B, 100C, 100D, 100E, 100F, and 100G may be individually turned on when necessary through the collision of the internal network computer 500, the Internet, and another terminal. It may be updated in batches.

In addition, the user portable terminal 300 of the collision pair may transmit information about itself according to the user's setting. For example, if delivery is necessary, the user's portable terminal 300 may lightly hit any designated information providing terminal, and information necessary for delivery such as a phone number and address may be transmitted to the information providing terminal in reverse. Of course, in this case, the user's setting and response process should be performed for the security.

The information providing terminal and the user portable terminal applied to the above-described preferred embodiment of the present invention will be a terminal on which an application capable of performing the above-described operations, such as a recent smart phone, can be installed, and other identical applications can be installed. Existing mobile phones, also called feature phones, can also be applied.

Hereinafter, with reference to Figures 1 to 3, the operation flow of the store promotion system according to a preferred embodiment of the present invention will be briefly described.

3 is an operation flowchart of a store promotion system according to a preferred embodiment of the present invention. 3 is a description of the operation of the information providing terminal (100: 100A, 100B, 100C, 100D, 100E, 100F, 100G).

First, when a collision occurs through the information providing terminals 100: 100A, 100B, 100C, 100D, 100E, 100F, and 100G, which are arranged in and out of a store as shown in FIGS. 1 and 2, the terminal detects this (step S100). . For example, a user (customer) who visited the store illustrated in FIG. 1 may first locate any information providing terminal 100A disposed at an entrance En to obtain information such as an inside map of a store, an event or a discount product guide, a new product guide, and the like. , 100B)) will hit the user portable terminal 300, for example a smartphone equipped with a bump application. Or in front of a corner (C, D, E, F) in front of a corner (C, D, E, F) to obtain information on the country of origin, expiration date, time of receipt, etc. The portable terminal 300 will collide with the information providing terminals 100C, 100D, 100E, and 100F.

Then, the terminal 100A of the corresponding information providing terminal, for example, the entrance and exit En, detects this, and transmits the collision related information to the server 10 in step S200. The transmission at this time is for example via an internet connection through any wireless access point 200 of the store. Collision related information includes, for example, collision time, collision location, collision angle, and the like. The server 10 receives the collision related information from both the information providing terminal 100A which transmitted the impulse related information and its conflicting user portable terminal 300. If only one of the collision related information is received, the collision pair will not be determined. The server 10 collects and compares the received collision related information and searches for and determines a collision pair. When the collision pair is determined, the server 10 forms an information exchange path between the collision pair terminals. For example, the information exchange path allows the server 10 to exchange information data between conflicting pair terminals via the Internet, and in practice, receives the exchange information data from each terminal and transmits it to the counterpart terminal of the conflict pair. do.

In step S300, when the information exchange path is formed, the information providing terminal 100B transmits the store promotion related information set and stored to transmit to the counterpart terminal 300 of the collision pair through the information exchange path.

Through this process, the user can be provided with information on promotions and announcements in a store through a simple collision operation using a mobile terminal.

Such a system and method of the present invention can be applied to a variety of stores, it can be very effective in that it can be applied to a new building or base building at low cost. In particular, in the case of a smart phone to which the present invention can be best applied, it accounts for about 45% of the total sales of recent mobile phones, and since most of all mobile devices are expected to be replaced by smart phones in the next one to two years, This will expand rapidly. In particular, the systems and methods of the present invention differ from existing systems that may only be applied to a limited number of registered users, such as goods or services such as almost all stores, for example, department stores, shopping malls, bookstores, theaters, exhibition halls, amusement parks. It can be applied to stores that sell and provide. The user who can use this is not specified, but anyone can use the terminal having the above-mentioned application without preliminary procedure such as pre-registration. Moreover, the system and method of the present invention can be said to have higher delivery power than any other system because the customer who needs the information voluntarily obtains the information. As in the past, there is no need for expensive flyers or mass mailings of spam or text.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

10: server
100, 100A, 100B, 100C, 100D, 100E, 100F, 100G: Terminal for information
200: wireless access point 210: switching hub
300: user portable terminal 400: escalator
En: Store Doorway

Claims (10)

As a store promotion system:
server; And
Includes; a plurality of information providing terminal inside or outside the store,
Each of the plurality of information providing terminals transmits information about the collision to the server through the Internet when a physical collision is detected.
The server determines a collision pair by searching for a user portable terminal that has transmitted the information about the collision matched with the information about the collision of any information providing terminal received, and forms an information exchange path between the terminals of the collision pair,
To transmit the information related to the store promotion stored in the information providing terminal of the collision pair to the user terminal of the collision pair through the formed information exchange path,
Store promotion system.
The method according to claim 1,
Further comprising at least one wireless access point to which the plurality of information providing terminals are connected,
Wherein the user portable terminal and the plurality of information providing terminal is connected to the Internet through the wireless access point is arranged at least one,
Store promotion system.
The method according to claim 2,
The store promotion information, including the product of the store, store promotion, or necessary announcements,
Store promotion system.
The method according to claim 3,
The store promotion information is displayed in text,
Store promotion system.
The method according to claim 3,
The store promotion information is to include an image,
Store promotion system.
The method according to claim 5,
The information related to the store promotion stored in each of the plurality of information providing terminals is the content corresponding to the assigned area,
Store promotion system.
As a method of promoting a store using each of a plurality of information providing terminals installed inside or outside a store:
If a collision with the user's mobile terminal is detected, transmitting information on the collision to a server through the Internet; And
When the collision pair is determined by the server and a confirmation signal for the formation of an information exchange path with the user portable terminal of the collision pair is received, information related to the store promotion stored in the collision pair counterpart terminal through the information exchange path is received. To transmit; comprising;
How to promote your store.
The method of claim 7,
The information exchange path is through the Internet,
How to promote your store.
The method according to claim 8,
The information related to the promotion of the store, including the product of the store, store promotion, or necessary announcements,
How to promote your store.
After detecting a collision, a plurality of information providing terminals operable to transmit information data to a counterpart terminal of a collision pair through an information exchange path formed by a server are disposed inside or outside a store, and after the collision with the user's mobile terminal, the information exchange path When is formed, to transmit the store-related information stored in the conflicting pair of the user mobile terminal,
How to promote your store.
KR1020100121156A 2010-12-01 2010-12-01 System and method for store promotion KR20120076553A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020100121156A KR20120076553A (en) 2010-12-01 2010-12-01 System and method for store promotion

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020100121156A KR20120076553A (en) 2010-12-01 2010-12-01 System and method for store promotion

Publications (1)

Publication Number Publication Date
KR20120076553A true KR20120076553A (en) 2012-07-09

Family

ID=46710163

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020100121156A KR20120076553A (en) 2010-12-01 2010-12-01 System and method for store promotion

Country Status (1)

Country Link
KR (1) KR20120076553A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150041710A (en) 2013-10-08 2015-04-17 (주)애드밀 Method and system for advertizing using a smartphone in a store

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150041710A (en) 2013-10-08 2015-04-17 (주)애드밀 Method and system for advertizing using a smartphone in a store

Similar Documents

Publication Publication Date Title
US10395278B2 (en) Mobile device detection and engaging
AU2013259586B2 (en) Method and apparatus for enhanced in-store retail experience using location awareness
US11200589B2 (en) Multi-stage geolocated offers
US8521180B2 (en) Location-based automated check-in to a social network recognized location using a token
US10083467B2 (en) System and method for communicating information to a customer at a point-of-sale via a wireless link within a retail store
KR101667606B1 (en) Method for Advertisement of Stores Using Bluetooth Beacon
US20140279014A1 (en) Push notifications for location-based content delivery
US20140379480A1 (en) Systems, methods, and devices for interactive marketing with attribution using proximity sensors
US20200242584A1 (en) Location Based Marketing System
JP6056397B2 (en) Server, control system and program
JP2017538306A (en) Wireless communication method and device
US8260688B2 (en) Method and system for facilitating placement of an order using an ordering application via a cellular serving node
EP2671201A1 (en) System and method for discounted sales transactions
KR20170079536A (en) Method and system for providing customized advertisement by public display
KR101896236B1 (en) Method for providing commercial service based on digital signage using wireless communication
US20210142226A1 (en) Beacon mall experience
KR20120076553A (en) System and method for store promotion
KR20130056509A (en) System for providing service information based car number recognition
WO2017139379A1 (en) Mobile device detection and engaging
WO2016093456A1 (en) Coupon management server and method for providing coupons having short valid period
JP2014115797A (en) Device, method, and program for delivering information
JP2005141600A (en) Information distribution system and method using vehicle number, server apparatus and its program
US20170372302A1 (en) Mobile Wallet Object System and Method
KR100834128B1 (en) Advertisement service method by notice and system using the same
KR20200028573A (en) Pos based induce customer visits marketing system, control method thereof

Legal Events

Date Code Title Description
A201 Request for examination
E601 Decision to refuse application