KR20200028573A - Pos based induce customer visits marketing system, control method thereof - Google Patents

Abstract

According to an aspect of the present invention, a POS-based customer visit inducing marketing system may comprise a POS, and an advertisement server connected to at least one user terminal through a wired or wireless network. The POS is installed at a branch office and can receive at least one among branch information, advertisement information, and customer identification information. The user terminal may search or call the POS installed in the branch, receive customer identification information to register with the advertisement server, and receive a customized advertisement from the advertisement server. The advertisement server generates a customized advertisement based on the advertisement information received from the POS, registers and stores customer identification information in a customer management database (DB) when the customer identification information is received from the at least one user terminal, and can transmit a customized advertisement generated according to a predetermined advertisement transmission condition to the user terminal.

Description

POS-based customer visit induction marketing system, its control method {POS BASED INDUCE CUSTOMER VISITS MARKETING SYSTEM, CONTROL METHOD THEREOF}

It relates to a marketing system using POS and its control method, and specifically to a POS-based customer visit induction marketing system and a control method of the system.

POS (point of sale terminal) is used as a payment method in a branch and is used as an auxiliary device for performing sales management and statistics.

Some high-end POS terminals include a display device and an input device to facilitate payment, and are connected with VAN to communicate to perform payment.

In particular, the POS terminal can not only perform payment and check the sales of the store at a glance, but also provide detailed information such as the contents of the service and payment amount and payment method.

In this way, although the POS terminal plays an important role in the operation of a branch, it is difficult to apply to marketing by simply performing a predetermined function.

Korean Registered Patent No. 10-1410707

The objective is to provide a marketing system that induces customers to visit again by generating and sending customized advertisements using POS. In addition, it is an object of the present invention to provide a system that implements an additional service using a force to conveniently use a store.

The force-based customer visit induction marketing system according to an aspect may include a POS and an advertisement server connected to at least one user terminal through a wired or wireless network.

 The force is installed at a branch office and can receive at least one of branch information, advertisement information, and customer identification information.

The user terminal may search or call the POS installed at the branch, receive customer identification information, register with the advertisement server, and receive a customized advertisement from the advertisement server.

 The advertisement server generates a customized advertisement based on the advertisement information received from the POS, and when customer identification information is received from at least one user terminal, it registers and stores it in the customer management database (DB), and generates it according to predetermined advertisement transmission conditions Customized advertisement may be transmitted to the user terminal.

Here, the user terminal is divided into a first user terminal and a second user terminal, and the first user terminal may include a stationary or public terminal, and the second user terminal may include a mobile terminal or a personal terminal.

Further, the first user terminal may be a navigation terminal, and the second user terminal may be a smartphone.

Meanwhile, the first user terminal performs a search for the force, and the second user terminal may receive the customized advertisement and call the force.

In addition, the advertisement server may generate a customized advertisement usable at a branch and other branches based on the correlation between the location of the branch, the service type of the branch, the time of use, and advertisement information received from the POS.

Here, the advertisement transmission condition may be determined by at least one of a user terminal's force search or call, a predetermined time, hourly sales, weather, temperature, frequency of using a branch, and types of services provided.

The control method of the force-based customer visit induction marketing system according to an aspect may be a method of controlling a force-based customer visit induction marketing system including an ad server connected to a POS, a first user terminal, and a second user terminal through a wired or wireless network. have.

The control method of the POS-based customer visit inducing marketing system is a step in which POS receives at least one of branch information, advertisement information, and customer identification information and transmits it to the advertisement server, and the advertisement server receives customized advertisements based on the advertisement information received from the POS. Generating, the first user terminal retrieves or calls the force, receiving customer identification information and transmitting it to the advertisement server, and the advertisement server transmitting the customized advertisement to the second user terminal according to predetermined advertisement transmission conditions It may include.

At this time, when the advertisement server receives the customer identification information from the first user terminal, the received customer identification information and customer identification information stored in the customer management database (DB) can be compared to identify the customer based on the comparison result. .

Here, the advertisement transmission condition may be determined by at least one of a user terminal's force search or call, a predetermined time, hourly sales, weather, temperature, frequency of using a branch, and types of services provided.

Further, the first user terminal may be a navigation terminal, and the second user terminal may be a smartphone.

The POS-based marketing method provides customers with the convenience of using the service, and the POS-installed branch operator provides active marketing that effectively induces customers to revisit.

1 is a configuration diagram of a force-based customer visit induction marketing system according to an embodiment.
2 is a configuration diagram of a force-based customer visit induction marketing system according to another embodiment.
3 is a flowchart illustrating a control method of a force-based customer visit induction marketing system according to an embodiment.

Specific details of other embodiments are included in the detailed description and drawings. The advantages and features of the described technology, and how to achieve them will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. The same reference numerals refer to the same components throughout the specification.

Terms such as first and second may be used to describe various components, but the components should not be limited by terms. The terms are used only to distinguish one component from other components. Singular expressions include plural expressions unless the context clearly indicates otherwise. Also, when a part “includes” a certain component, this means that other components may be further included rather than excluding other components, unless otherwise specified. In addition, terms such as “... unit” and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented in hardware or software, or a combination of hardware and software. .

Hereinafter, embodiments of the force-based customer visit induction marketing system and its control method will be described in detail with reference to the drawings.

1 is a configuration diagram of a force-based customer visit induction marketing system according to an embodiment.

Referring to FIG. 1, the POS-based customer visit induction marketing system 1 may include a POS (point of sale) 100, a user terminal 200, and an advertisement server 300. At this time, the force 100 may be present for each individual branch, and the user terminal 200 may exist for each individual customer or application, and refers to a plurality of POS 100 and a plurality of different user terminals 200 installed at a plurality of branches. The user terminal 200 may be different types of terminals.

Hereinafter, for convenience of description, although the force 100 and the user terminal 200 are described in singular, it should be noted that the force 100 and the user terminal 200 may exist in plural according to the applied embodiment. In addition, the POS 100 may be implemented in at least one of a terminal, a system, and a solution, and may be provided in the form of software installable on the POS 100.

The force-based customer visit induction marketing system 1 may include the advertisement server 300 connected to the POS 100 and at least one user terminal 200 through a wired or wireless network.

For example, the force 100, the user terminal 200, and the advertisement server 300 may communicate with each other through a wired / wireless network, and the wired / wireless network includes Bluetooth communication, Bluetooth Low Energy (BLE) communication, and short-range wireless. Communication (Near Field Communication unit), WLAN (Wi-Fi) communication, Zigbee communication, IRDA (Infrared Data Association) communication, WFD (Wi-Fi Direct) communication, UWB (ultra-wideband) communication, Ant + communication, It may include at least one of WIFI communication, 3G, 4G and 5G communication methods.

In addition, the force 100 and the user terminal 200 transmit and receive information and data via the advertisement server 300, and the advertisement server 300 stores information received from the force 100 and the user terminal 200. And manage. However, it should be noted that, for convenience of description, the process of passing through the advertisement server 300 may be omitted and described below.

The force-based customer visit induction marketing system 1 can receive store information, advertisement information, and customer identification information from the POS 100 and store and manage it in the advertisement server 300, and use the user terminal 200 The POS 100 installed at the branch office may be searched or called, and the advertisement server 300 may transmit a customized advertisement to the user terminal. At this time, customer identification information capable of identifying the user who performed the search may be input, and the user of the user terminal 200 may be a customer.

The advertisement server 300 may register, store, and manage the input customer identification information in the customer management database (DB), and generate a customized advertisement based on at least one of branch information and advertisement information received from the POS 100 And manageable.

The user terminal 200 may search for or call the force 100 installed in the branch, and the advertisement server 300 may generate an alarm (eg, URL link, application installation induction link, etc.) for the customized advertisement or call generated. It can be transmitted to the user terminal 200.

According to an embodiment, one or more POS 100 may be installed at a branch office, and the POS 100 may receive at least one of branch information, advertisement information, and customer identification information. For this, the force may include an input unit, for example, an input unit such as a key pad, a dome switch, a touch pad (static pressure / blackout), a jog wheel, a jog switch (Jog switch), H / W button, a touch screen in which a touch pad is implemented in a mutual layer structure, a barcode and QR code reader, a card reader (magnetic / IC), and an input pad.

On the other hand, the branch information may include information about the overall operation of the branch, such as the address of the branch, operating hours, service type, parking availability phone number, and web page address, and the type of service used when payment is made at the POS 100, payment method And payment information including payment amount, service usage information such as visit number and service use time, and information in a branch.

In addition, the advertisement information is information for generating a customized advertisement, and may include contents constituting advertisements such as advertisement content, advertisement target, advertisement time, advertisement area, and advertisement method.

For example, the advertisement contents may include contents constituting advertisements such as 'price discount (discount rate)', 'additional service provided', 'event application', 'gift giveaway', 'point accumulation', 'coupon offer', etc. have.

Target audiences are 'male' or 'female' by gender, 'teens' by age, '20s through 30s', '40s through 50s', '60s and above', and 'students' by status , It can be 'worker', 'public official', etc., and it means the target to provide advertisements such as 'customer who visited restaurant X before visiting the store' or 'customer who visits Y cafe after visit' depending on specific conditions. can do.

The advertisement time may refer to a time when an advertisement is provided, and may be determined as '8 am', '1 pm', or '6 pm' by setting an arbitrary time, but is not limited thereto. It means when advertising is provided in response to certain conditions, such as 'Searching for a branch', 'Calling a branch', registering new customer identification information in a customer management database (DB), or 'just after payment is made at restaurant X'. You can.

The advertising area refers to a regional scope for providing advertisements to the user terminal 200 based on the location information, and is located at a certain distance centered on regions (eg, provinces, cities, wards, dongs, etc.) and branches that are divided into administrative areas. It can be arbitrarily determined, such as the belonging area.

In addition, the advertisement method may mean a method of providing advertisements such as 'SMS, LMS or MMS transmission', 'Mobile application', 'Web page advertisement', 'Phone advertisement', and the like.

As described above, the advertisement information is determined by the details constituting the advertisement, and is not limited to the above-described examples, and may be determined based on branch information or an operation policy of the branch operator.

The customer identification information is information for identifying customers who have visited the branch, personal information including name, nickname, phone number, address, gender, age, race, and appearance characteristics, personal identification barcode or QR code, customer number, and user terminal It may include device information (eg, IMEI, User Agent, etc.) and ID of 200, and is not limited to this, and is not limited to the type if the information can distinguish the customer from other customers.

As such, the POS-based customer visit induction marketing system 1 receives the branch information, advertisement information, and customer identification information from the POS 100 and provides them to the advertisement server 300, thereby providing the gender, age, race, and appearance characteristics of the customer. Personalized advertisement that reflects the personal information including, the location of the branch where the POS 100 is installed, the contents of the service provided, and the sales information including the operation policy can be generated, and by providing it to the customer through the user terminal 200, the customer To provide service use convenience to the operator and the POS 100 installed branch operator can perform active marketing to induce customers to revisit.

The user terminal 200 may search or call the force 100 installed at the branch.

Here, the search is to search and view the branch information input from the POS 100, and the overall operation of the branch, such as the address, operating hours, service type, parking availability phone number, and web page address of the branch stored in the ad server 300. It can mean searching for information about.

In addition, the call means that the user terminal 200 calls the force 100 installed at the branch, for example, it means a service use request (order) to the branch, a waiting request, reservation, prepayment, message sending, and confirmation of the contents of the call. You can.

Also, the user terminal 200 is a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, and telematics. (Telematics) terminals, navigation terminals, personal computers, notebook computers, slate PCs, tablet PCs, ultrabooks, wearable devices, e.g. For example, watch type terminals (Smartwatch), glass type terminals (Smart Glass), HMD (Head Mounted Display, etc.), Wibro terminals, IPTV (Internet Protocol Television) terminals, smart TVs, digital broadcasting terminals, televisions ( Television), a 3D television, a home theater system, a flexible terminal, a kiosk terminal, and the like.

According to an embodiment, the user terminal 200 may request a service use, and receive a service provision status according to the use request in real time.

For example, the user terminal 200 may access the advertisement server 300 to search for the branches where the POS 100 is installed, view the branch information, make a request to use the service, and request the service use It is possible to receive in real time the progress of service provision for.

For example, when a service use request is made to a restaurant, the user terminal 200 may receive a message for whether or not an order menu is received, a cooking state, a cooking completion notification, and a customer call from the force 100.

In addition, the user terminal 200 may provide at least one of a barcode, an ID, and customer identification information to the POS 100, and after performing a security authentication procedure, check a service usage request history and receive a service.

As described above, the customer makes a request to use the service using the user terminal 200 without directly visiting the branch, checks the progress of service provision in real time, and then visits the branch to reduce unnecessary waiting time for the customer and the branch operator to the branch It reduces the complexity of branch offices due to waiting personnel, and can efficiently provide services through monitoring of waiting personnel.

According to another embodiment, the user terminal 200 may make a request to wait for service use.

The user terminal 200 may search for branches in which the POS 100 is installed, and may make a request to use the service through the sales information of the found branch. The user terminal 200 may receive an acknowledgment and service availability according to a request to use the service.

For example, when a service use waiting request is made to the force 100 installed in a restaurant, the user terminal 200 may receive information regarding whether the restaurant is currently available.

For example, the user terminal 200 may receive the vacancy rate, waiting personnel, and waiting time of the branch office in real time, and when checking the information and requesting to use the service, the user terminal 200 may prepay some amount according to the waiting request.

A customer who has made a request to wait for service use through the user terminal 200 may visit a sales office and check a waiting application history through barcode, waiting number, and customer identification information through the force 100 and use the service.

At this time, the user terminal 200 may receive an available notification when the service is available, and can use the service without unnecessary waiting time by visiting the sales office after receiving the notification.

In addition, the Force 100 may perform a pre-payment of at least some amount of service use request confirmation and service usage for the requested service, and generate some points for the payment amount and service usage history to identify the customer Points can be earned to customers identified as.

The user terminal 200 may receive customer identification information and register it in the advertisement server 300. Here, the customer identification information is as described above, and the customer identification information input from the user terminal 200 confirms the purpose of registering information identifying the customer in the advertisement server 300 and the customer identification information stored in the advertisement server 300 It can be input for the purpose.

The user terminal 200 may search for or call the POS 100 installed at the branch office, receive customer identification information, and register the advertisement server 300, and receive a customized advertisement from the advertisement server 300.

According to an embodiment, the user terminal 200 may receive various notifications and / or messages sent from the advertisement server 300, and links (web page addresses and / or addresses included in the notifications and / or messages) Application installation) to access the advertisement server 300 to check the customized advertisement contents or use a paging service, and perform security authentication through a link received from the advertisement server 300.

For example, the received message may be a message sent from the advertisement server 300 based on customer identification information input to the force 100, and / or confirmation and / or confirmation of customer identification information input through the force 100 Security authentication can be performed through an additional authentication procedure.

Customers visiting the branch by entering at least one of customer identification information, such as name, nickname, telephone number, personal identification barcode or QR code, customer number, device information of the user terminal 200 in the POS 100 Security authentication can be performed.

In addition, the user terminal 200 receives a predetermined authentication key from the advertisement server 300, enters the authentication key, or requests an authentication from the advertisement server 300, receives the authentication code, and receives the authentication code again. The additional authentication may be performed by transmitting to the POS 100.

The security authentication procedure may be performed when the advertisement server 300 is accessed for the first time through the user terminal 200, and is not limited to the advertisement server 300 for securing the security of the force-based customer visit induction marketing system 1 You can do it every time you connect.

On the other hand, a user who has completed security authentication can set an ID for customer identification information and secure his / her customer identification information by setting a password for the ID.

The advertisement server 300 may relay the POS 100 and the user terminal 200, and may receive, store, and manage data transmitted from the POS 100 and the user terminal 200.

According to an embodiment, the advertisement server 300 may receive branch information, advertisement information, and customer identification information from the force 100 and classify and store each received information into at least one group.

The advertisement server 300 may register and store customer identification information received from the POS 100 or the user terminal 200 in the customer management database DB.

For example, when receiving the customer identification information from the POS 100 or the user terminal 200, the advertisement server 300 may compare the received customer identification information with customer identification information stored in the customer management database DB.

As a result of comparison, if the received customer identification information matches any of the customer identification information of customer A stored in the customer management database (DB), customer A can be identified based on the received customer identification information, and the received customer identification information If any of the customer identification information stored in the customer management database (DB) does not match, it is determined as the new customer identification information, and after registering and storing the customer identification information in the customer management database (DB), the customer management database (DB) It can be renewed.

As another example, the customer identification information may be input for registration or customer identification of customer identification information before searching or calling the force 100 in the user terminal 200, but in the force 100, only customer identification information By receiving the identification information, it is possible to prevent the customer identification information from being collected and registered indiscriminately by the operation of the force 100 without the consent of the customer (user).

That is, the customer identification information received from the user terminal 200 may be newly registered and stored in the customer management database (DB), but the customer identification information received from the POS 100 only exists when the corresponding customer identification information exists. It can be used only to inquire whether it is customer identification information to prevent indiscriminate collection or leakage of customer identification information corresponding to personal information, thereby enhancing the security of personal information.

The advertisement server 300 may generate a customized advertisement based on advertisement information received from the force 100, and register, store, and update it in the advertisement management database DB.

Since the advertisement content may vary depending on the sales situation of the branch, the marketing policy, and the customer's request, the advertisement server 300 may generate a customized advertisement based on the advertisement information received from the force 100.

For example, the advertisement server 300 receives advertisement information of '10% discount rate ',' 1 pm to 3 pm ', and' visit more than 3 people 'through the POS 100, and based on this, the advertisement is customized. Can be created.

For example, the advertisement server 300 may identify a service type frequently used by customers based on service information, and through this, may generate an event advertisement applied when using the same type of service.

In addition, the advertisement server 300 may generate an event that provides additional benefits when using a card of a specific card company based on payment method information, and is applied when revisiting in the same time zone or different time zones based on the service use time You can create an event that you can.

As another example, the advertisement server 300 may generate customer identification information, for example, a preferred event for the customer's address, gender, and age.

For example, since the customer identification information includes the personal information of the customer, the advertisement server 300 may generate a personalized advertisement targeting a store that is close to the customer's residence area, a store that provides preferred service of each age group.

In addition, the advertisement server 300 may generate an adaptive customized advertisement based on advertisement information input from the force 100.

For example, if the maximum discount rate, branch operating hours, and hourly sales are entered as advertisement information through the POS 100, the advertisement server 300 adjusts the discount rate based on the hourly sales information within the branch operating hours. Can generate For example, if the maximum discount rate is entered as 15%, a customized advertisement that applies a discount rate of 0 to 5% at the time of highest sales and the maximum discount rate at the time of lowest sales can be generated.

As another example, the advertisement server 300 may receive the service provision details from the POS 100 as advertisement information. For example, as a result of the use of the service of the branch office in the POS 100, 'the location of the branch office', 'order history', 'payment amount' and 'use time' are received, and the advertisement server 300 receives the received advertisement information. Customized advertisement information can be generated. For example, the advertisement server 300 may generate a personalized advertisement that provides a cumulative discount or point accumulation or additional service when the customer revisits and uses the same service based on the received advertisement information.

In addition, the advertisement server 300 may receive a service provision history as advertisement information and generate advertisements for other branches adjacent to the corresponding branch. For example, it is possible to create a customized advertisement that can be used in the Y cafe based on the 'location of the branch' and 'use time' of customer A who visited restaurant X.

As such, the advertisement server 300 may generate a personalized advertisement usable at a branch and other branches based on the correlation between advertisement information such as the location of the branch, the service type of the branch, and usage time.

As another example, the advertisement server 300 may generate a customized advertisement by selectively combining and linking service usage information and advertisement information received from the force 100.

At this time, the customized advertisement may be generated and sent to the user terminal 200 at the request of the branch operator through the POS 100, but is not limited thereto, and is automatically generated by the customer consumption pattern learning model and the user terminal 200 Can be shipped to.

For example, the advertisement server 300 may analyze a customer's consumption pattern from service usage information received from the force 100. For example, the consumption pattern of the customer is mainly the type of service used, the service use cycle, the preferred service class (price information), the service use time, the sequential relationship of service use (for example, after visiting a restaurant, visiting a cafe, etc.) It may include at least one of.

When the consumption pattern is analyzed, the advertisement server 300 may generate customized advertisements regarding the use of the same and / or heterogeneous services with high customer availability and send it to the user terminal 200.

For example, the advertisement server 300 may analyze a customer's consumption pattern, specify a customer's activity radius, and send a customized advertisement usable at a branch within a specified activity radius to the user terminal 200.

In addition, when a customer repeatedly visits a nearby cafe after a restaurant visit, the advertisement server 300 generates a customized advertisement usable in a nearby cafe when the visitation history of the customer's restaurant is received from the force 100, and the user terminal By sending it to (200), it is possible to effectively induce customers to return to restaurants and cafes.

Without being limited thereto, the advertisement server 300 may classify the generated customized advertisements into at least one group, and optionally send customized advertisements to a plurality of customers who have agreed to receive advertisements.

As described above, the advertisement server 300 may generate a personalized advertisement based on the POS 100 based on various information received from the POS 100, and the generated advertisement is regional, gender, age, time zone, and event content. And it can be classified into at least one or more groups according to the association between industries, and the advertisement server 300 may send a customized advertisement to the user terminal 200 based on the classified customized advertisement. At this time, the generation and classification of the customized advertisement may be generated by one or more learning models or neural network models, and the generated customized advertisement may be stored in an advertisement management database (DB).

In addition, the advertisement server 300 may store the generated customized advertisement and update it by receiving the new advertisement information from the force 100 or changing the customized advertisement generated when there is a change in the set advertisement information.

The advertisement server 300 may transmit the generated customized advertisement to the user terminal 200.

For example, the advertisement server 300 may transmit the customized advertisement generated to the user terminal 200 when the advertisement transmission condition is satisfied.

For example, the advertisement server 300 searches for a branch where the POS 100 is installed through the user terminal 200 to search for branch information, or when calling the POS 100, generates the customized advertisement generated by the user terminal ( 200).

In addition, the conditions for transmitting advertisements are not limited to this, and may include at least one of a predetermined time, hourly sales, weather, temperature, frequency of use of a store, and types of services provided, and are not limited thereto, and are set in advance by a store operator. It may be determined by conditions or by the request of a branch operator.

However, the present invention is not limited thereto, and the customized advertisement is generated only by inputting advertisement information from the force 100, and the advertisement server 300 receives and stores and manages it, and requests the force 100 or the user terminal 200. Accordingly, a customized advertisement can be transmitted.

In addition, the advertisement server 300 may accumulate points for the use of the service in order to induce a customer revisit. At this time, points may be accumulated for each individual customer according to the customer identification information, and the points may be used for payment at POS 100 and gifts to other customers.

For example, points may be accumulated at a predetermined rate according to the payment amount of the customer, the number of visits to the branch, whether the visit of the same branch is revisited, or the visit of the associated heterogeneous branch, and is not limited thereto. It can be accumulated according to the operation policy.

As described above, the advertisement server 300 receives advertisement information directly from the POS 100 installed at each branch, and generates customized advertisements using the received advertisement information, so that the operator of the branch uses the advertisement most suitable for his branch Marketing and users can reduce the inconvenience and dislike of receiving unnecessary advertisements, and create an efficient consumption environment.

2 is a block diagram of a force-based customer visit induction marketing system according to another embodiment.

Referring to FIG. 2, the force-based customer visit induction marketing system 2 may include a force 100, an advertisement server 300, a first user terminal 200-1, and a second user terminal 200-2. You can. Here, since the force 100 and the advertisement server 300 have substantially the same functions as the force 100 and the advertisement server 300 described with reference to FIG. 1, the following description will be given in detail focusing on non-overlapping configurations.

The user terminals 200-1 and 200-2 may search for and call the force 100 from any one terminal with one or more, and receive a customized advertisement from another terminal.

For example, the first user terminal 200-1 may be a stationary terminal or a public terminal, and the second user terminal 200-2 may be a mobile terminal or a personal terminal.

The stationary terminal is an unmanned terminal, and an electronic terminal such as a kiosk type fixed terminal, navigation, or fixed tablet PC can be used, and unspecified people such as public places can access and search or call the force 100 freely. It is sufficient if it is placed in a possible environment, and is not limited to the name of the terminal.

Also, the mobile terminal may mean a mobile electronic terminal having a communication function.

According to an embodiment, the rental car or car sharing service is a service for paying a price for a predetermined period and renting a vehicle, and when the rental period ends, the vehicle is returned and another borrower uses the vehicle, so the navigation mounted on the vehicle is unspecified Many will use it for searching for destinations or for guidance.

At this time, the first user terminal 200-1 may be a navigation terminal attached to the vehicle, and the first user terminal 200-1 may be used to search for a destination. When the destination is searched and customer identification information is input to the first user terminal 200-1, the second user terminal 200-1 may receive a customized advertisement generated from the advertisement server 300. Here, the second user terminal 200-2 may be a mobile terminal or a personal terminal, such as a smartphone, and receive a customized advertisement in the form of a notification of an SMS, LMS, MMS, or dedicated application.

In addition, the advertisement server 300 is connected to the first user terminal 200-1 and the second user terminal 200-2 through a wired or wireless network, and searches for a destination from the first user terminal 200-1 and a customer Upon receiving the identification information, the customer may be identified with the corresponding customer identification information and the generated customized advertisement may be transmitted to the second user terminal 200-2.

However, the present invention is not limited thereto, and according to an embodiment, when customer identification information is not input from the first user terminal 200-1, the advertisement server 300 transmits a personalized advertisement to the first user terminal 200-1 as it is. can do.

On the other hand, after receiving the customized advertisement, the second user terminal 200-2 may call the force 100 using the first user terminal 200-1. Here, the call may include reservation, waiting, order, prepayment, store status request, reservation confirmation, call details confirmation, and message transmission.

After the second user terminal 200-2 receives the advertisement, the branch operator visits the branch office through a call or performs the preliminary work necessary to provide the service in advance. Can receive

As such, searching for the destination from a stationary terminal such as a navigation device or a public terminal is for actually visiting the searched destination, so a custom advertisement generated in advance when searching for a destination is customized advertisement to a mobile terminal such as a smartphone or a personal terminal. By providing the can improve the efficiency of marketing.

According to another embodiment, a kiosk type terminal, which is an unmanned information terminal installed in a public place such as a government agency, department store, food court, or exhibition hall, may be accessed by multiple users to obtain information.

At this time, the first user terminal 200-1 may be a kiosk type terminal, and the user may search for a branch to be visited using the first user terminal 200-1, and the user may display the force of the branch ( 100), and when the customer identification information is input, the advertisement server 300 identifies the customer from the customer management database DB based on the entered customer identification information, and then sends a customized advertisement suitable for the customer to the second user terminal ( 200-2).

For example, when searching for the location or menu of restaurant X in the first user terminal 200-1, which is a kiosk installed in the food court, and entering customer identification information, the first user terminal 200-1 is an advertisement server 300 ), The advertisement server 300 may identify the searched customer based on the received customer identification information, and transmit a customized advertisement to the second user terminal 200-2.

Meanwhile, the advertisement server 300 registers customer identification information as a new customer in the customer management database DB when there is no customer registered as a result of the search of the customer management database DB and the second user terminal 200-2. You can send personalized advertisements.

As described above, advertisement is performed using the first user terminal 200-1, which is a stationary terminal installed in a public place, and advertisement is based on advertisement information received from the force 100 and personalized advertisement generated by the advertisement server 300. By providing, the user (customer) can selectively receive only necessary advertisements.

As such, the first terminal is a stationary terminal, which is a terminal that can be accessed by various users, and the second terminal is a mobile terminal that uses a first terminal that can be accessed by a large number of users to search for or call a corresponding branch and use the second terminal. By receiving an alarm for the search result or the call, it is easy to advertise the branch where the POS 100 is installed through the first terminal, and easily obtain the advertisement information about the branch where the POS 100 is installed through the second terminal, As a branch operator, the advertisement can be easily and efficiently performed, and the user of the second terminal can receive only the accurate and necessary advertisement.

3 is a flowchart illustrating a control method of a force-based customer visit induction marketing system according to an embodiment. The control method of the force-based customer visit induction marketing system illustrated in FIG. 2 may be a control method of the force-based customer visit induction marketing system 2 described with reference to FIG. 2.

Referring to FIGS. 2 and 3, the POS-based customer visit induction marketing system 2 may receive and transmit at least one of branch information, advertisement information, and customer identification information to the advertisement server (310).

For example, the force-based customer visit induction marketing system 2 may register, store and manage the input customer identification information in the customer management database (DB) of the advertisement server. For example, when the customer identification information is input, the force-based marketing system 2 may compare the received customer identification information with customer identification information stored in the customer management database DB.

As a result of comparison, if the received customer identification information matches any of the customer identification information of customer A stored in the customer management database (DB), customer A can be identified based on the received customer identification information, and the received customer identification information If any of the customer identification information stored in the customer management database (DB) does not match, it is determined as the new customer identification information, and after registering and storing the customer identification information in the customer management database (DB), the customer management database (DB) It can be renewed.

Then, the force-based customer visit induction marketing system 2 may generate a customized advertisement based on the advertisement information received from the force by the advertisement server (320).

Since the advertisement content can be changed according to the sales situation of the branch, the marketing policy, or the customer's request, the POS-based customer visit induction marketing system 2 can generate a customized advertisement based on the advertisement information received from the POS.

For example, the advertisement information is information for generating a customized advertisement, and may include contents constituting advertisements such as advertisement content, advertisement target, advertisement time, advertisement area, and advertisement method.

The force-based customer visit induction marketing system 2 may receive advertisement information from the force and generate customized advertisements available at branches and other branches based on the correlation between the advertisement information, as well as generate input advertisement information. You can create an adaptive advertisement based on it. Since the detailed description of this has been described with reference to FIGS. 1 and 2, duplicate description is omitted.

In addition, the generated advertisements may be classified into at least one group according to regions, genders, age groups, time zones, event contents, and associations between industries, and the force-based customer visit induction marketing system 2 is based on classified customized advertisements. As a result, a customized advertisement can be sent to the user terminal. At this time, the generation and classification of the customized advertisement may be generated by one or more learning models or neural network models, and the generated customized advertisement may be stored in an advertisement management database (DB).

In addition, the POS-based customer visit induction marketing system 2 may store the generated customized advertisement and update it by changing the generated customized advertisement when receiving new advertisement information from the POS or when there is a change in set advertisement information.

Thereafter, the first user terminal may search for or call the POS, receive customer identification information, and transmit it to the advertisement server (330).

Here, the first user terminal may be a stationary terminal or a public terminal, and the second user terminal described below may be a mobile terminal or a personal terminal.

The stationary terminal is an unmanned terminal, and an electronic terminal such as a kiosk type fixed terminal, navigation, or fixed tablet PC can be used, and unspecified people such as public places can access and search or call the force 100 freely. It is sufficient if it is placed in a possible environment, and is not limited to the name of the terminal.

Also, the mobile terminal may mean a mobile electronic terminal having a communication function.

For example, the first user terminal may be a navigation terminal attached in the vehicle, and a destination may be searched for using the first user terminal, navigation.

Thereafter, the advertisement server may transmit the customized advertisement to the second user terminal according to a predetermined advertisement transmission condition (340).

For example, when a destination is searched in the first user terminal and customer identification information is input to the first user terminal, the second user terminal may receive the customized advertisement generated from the advertisement server. Here, the second user terminal may be a mobile terminal or a personal terminal, such as a smartphone, and may receive a customized advertisement in the form of a notification of SMS, LMS, MMS, or a dedicated application.

Meanwhile, the second user terminal may call the force using the first user terminal after receiving the customized advertisement. Here, the call may include reservation, waiting, order, prepayment, store status request, reservation confirmation, call details confirmation, and message transmission.

After the second user terminal receives the advertisement, the branch operator visits the branch office through a call or performs the necessary preliminary work for providing the service in advance, so that the branch operator can operate the branch smoothly and the customer can receive high-quality service without delay.

As such, searching for the destination from a stationary terminal such as a navigation device or a public terminal such as a kiosk is for actually visiting the searched destination, so a custom advertisement generated in advance when searching for a destination is a mobile terminal such as a smartphone or a personal terminal. You can improve the efficiency of marketing by providing personalized advertisements.

Meanwhile, the present embodiments can be implemented in computer readable code on a computer readable recording medium. The computer-readable recording medium includes all types of recording devices in which data readable by a computer system are stored.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tapes, floppy disks, optical data storage devices, etc., and implemented in the form of carrier waves (for example, transmission via the Internet). Includes. In addition, the computer-readable recording medium can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the embodiments can be easily inferred by programmers in the technical field to which the present invention pertains.

Those of ordinary skill in the art to which the present disclosure pertains will appreciate that it may be implemented in other specific forms without changing the disclosed technical spirit or essential features. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

1: Force-based customer visit marketing system
100: Force
200: user terminal
300: server
2: Force-based customer visit marketing system
200-1: first user terminal
200-2: second user terminal

Claims (10)

In a POS-based customer visit induction marketing system including a POS and an advertisement server connected to at least one user terminal through a wired or wireless network,
The force is installed at the branch office to receive at least one of the branch office information, advertising information and customer identification information,
The user terminal searches or calls the force installed at the branch, receives customer identification information, registers it with the advertisement server, receives customized advertisements from the advertisement server,
The advertisement server generates a customized advertisement based on the advertisement information received from the POS, and when customer identification information is received from the at least one user terminal, registers and stores it in a customer management database (DB), and predetermined advertisement transmission conditions Accordingly, a force-based customer visit induction marketing system that transmits the generated customized advertisement to a user terminal. According to claim 1,
The user terminal,
It is divided into a first user terminal and a second user terminal,
The first user terminal is a stationary or public terminal, and the second user terminal is a mobile terminal or a personal terminal. According to claim 2,
The first user terminal is a navigation terminal, and the second user terminal is a smart phone, a force-based customer visit induction marketing system. According to claim 2,
The first user terminal performs a search of the force, and the second user terminal is a force-based customer visit induction marketing system that receives the customized advertisement and calls the force. According to claim 1,
The advertisement server,
A force-based customer visit-driven marketing system that generates customized advertisements available at branches and other branches based on the correlation between the location of the branch, the service type of the branch, the time of use, and advertisement information received from POS. According to claim 1,
The advertisement transmission conditions,
Force-based customer visit induction marketing system that is determined by at least one of the user terminal search or call, the predetermined time, hourly sales, weather, temperature, frequency of using the branch, and the type of service provided. In a control method of a force-based customer visit induction marketing system including an advertisement server connected to a POS, a first user terminal, and a second user terminal through a wired or wireless network,
Receiving, by the POS, at least one of branch information, advertisement information, and customer identification information and transmitting it to an advertisement server;
Generating, by the advertisement server, a customized advertisement based on advertisement information received from the force;
The first user terminal searching or calling the force, receiving customer identification information and transmitting it to an advertisement server; And
And controlling, by the advertisement server, sending the customized advertisement to a second user terminal according to a predetermined advertisement transmission condition. The method of claim 7,
When the advertisement server receives customer identification information from the first user terminal,
A control method of a force-based customer visit induction marketing system that identifies a customer based on a comparison result by comparing the received customer identification information with customer identification information stored in the customer management database (DB). The method of claim 7,
The advertisement transmission conditions,
A control method of a force-based customer visit induction marketing system that is determined by at least one of the force search or call of the user terminal, a predetermined time, hourly sales, weather, temperature, frequency of using a branch, and types of services provided. The method of claim 7,
The first user terminal is a navigation terminal, and the second user terminal is a smartphone, a method for controlling a force-based customer visit induction marketing system.

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