KR20150041710A - Method and system for advertizing using a smartphone in a store - Google Patents

Abstract

A method and system for advertising using a smartphone in a store that is suitable for marketing of various promotions are disclosed. An advertising system in a store using a smart phone comprises a control server and a smart phone. The central server manages an Internet site corresponding to the URL, and outputs the advertisement and the additional information. The smart phone: (i) is connected to the central server of the internet site corresponding to URL corresponding to an NFC chip (N) which is read or a scanned code when scanning bar code or QR code attached on a cart or a shelf in the store, or reading the NFC chip attached on the cart or the shelf in the store: (ii) receives advertisements or additional information from the central server; and (iii) displays the received advertisements and additional information. To this end, as for a user who owns a smartphone, it is possible to obtain the advertisement information about the product by various sources. Furthermore, as for an advertiser, it is converted to bar code, QR code, and RFID code and distributed in response for a paper type and printed. Therefore, various advertisements and addition information are provided in the URL of the internet site after encoding the URL which can be connected so that a smart advertisement can be performed in a smart era.

Description

METHOD AND SYSTEM FOR ADVERTISING USING A SMARTPHONE IN A STORE USING A SMART PHONE

The present invention relates to an in-store advertisement method and system using a smart phone, and more particularly, to a method and system for in-store advertisement using a smart phone, in which a chip having advertisement contents mounted on a cart in a store is loaded, And more particularly, to a method and system for in-store advertisement using a smartphone that can implement various promotions by utilizing individual smartphones as advertising media by implementing advertisement contents.

Recently, a large number of large discount stores are entering the market, and sales competition between marts or corners is intensifying. Accordingly, various exhibition and promotion methods are mobilized. For example, Mart is setting up a special discount item and placing it in a prominent position, or using a voice on the spot. It sometimes takes a considerable amount of money, such as not being delivered to the customer or having a dedicated passenger.

In addition, in order to inform discount products or new merchandise, a method of making leaflets was mainly performed. The production of such a leaflet is costly because it mainly uses high-quality paper and color printing.

Alternatively, a method of collectively sending spam information data such as e-mail or text messages is widely used. However, in recent years, due to too much spam information, a large number of customers tend to delete or process spam before reading.

In addition, since the conventional publicity methods described above are not a method of voluntarily approaching a customer who needs information but are one-sided information transmission, the efficiency in comparison with the cost required is very low.

Therefore, there is a need for a new customized publicity method that can be accessed voluntarily by customers who need information.

KR public number 10-2012-0076553 (public date: July 9, 2012, title of the invention: store promotion system and method) KR Publication No. 10-2011-0111752 (Publication date: October 12, 2011, entitled: System and Method for Communicating Information Using Sound Codes, and Apparatus Applied thereto) KR Publication No. 10-2009-0083643 (Published on Aug. 4, 2009, entitled " METHOD AND SYSTEM FOR PROVIDING PROMOTION SERVICE USING PUBLIC BROADCASTING) KR Registration No. 10-1266239 (Registration date: May 15, 2013, title of invention: method of providing service using QR code or smart tag) KR Registration No. 10-0963350 (Registered on June 4, 2010, title of invention: Information providing system using code information) KR Publication No. 10-2013-0102927 (Publication date: Sep. 23, 2013, entitled " 2D barcode-based advertisement providing method, advertisement providing system and apparatus therefor)

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a system and a method for installing advertisement contents on a cart in a store, The present invention provides an in-store advertisement method using a smartphone suitable for marketing that realizes on-site discount and on-site promotion by integrating various types of marketing needs and ideas by utilizing individual smart phones as advertisement media by implementing advertisement contents .

In order to realize the object of the present invention, an in-store advertisement system using a smartphone according to an embodiment of the present invention includes an NFC chip mounted on an RFID tag provided on an advertisement medium and having an URL linked with advertisement contents;

A central server for managing an Internet site corresponding to a URL, and outputting advertisement and additional information; And

(i) accessing the central server of the Internet site corresponding to the read URL, either by reading the NFC chip attached to the cart in the store, or scanning the bar code or QR code; and (ii) (Iii) a smart phone that displays the received advertisement and additional information.

In the in-store advertisement method using a smartphone according to an embodiment of the present invention, a barcode or a QR code attached to a cart or a shelf in a store is scanned, or an NFC chip attached to a cart or a shelf in a store is read, Accessing an Internet site corresponding to the scanned code or the URL corresponding to the read NFC chip; Receiving advertisement and additional information from an Internet site; And displaying the received advertisement and additional information.

In an embodiment of the present invention, the method may further include processing an advertisement according to the sound code after receiving the advertisement and additional information, or when the sound code is received while displaying the received advertisement and additional information.

In an embodiment of the present invention, processing the advertisement according to the sound code comprises: displaying an advertisement corresponding to the sound code; And acquiring and storing a discount coupon when the discount coupon is present in the sound code.

In the embodiment of the present invention, when the user selects the discount coupon from among the displayed additional information, it may further include displaying and processing the discount coupon which is paid today.

In an embodiment of the present invention, when the user selects a gift among the displayed additional information, it may further include displaying and processing today's gift information.

In the embodiment of the present invention, when the user selects an event among the displayed additional information, it may further include displaying and processing today's event information.

In an embodiment of the present invention, when the user selects my shopping information from the displayed additional information, it may further include displaying and processing my shopping information.

In order to realize another object of the present invention, the in-store advertisement system using a smartphone according to an embodiment includes a central server and a smart phone. The central server manages an Internet site corresponding to a URL, and outputs advertisement and additional information. The smartphone may (i) scan a barcode or QR code attached to a cart or shelf in a store, or read an NFC chip attached to a cart or shelf in a store, so that the URL corresponding to the scanned code or the read NFC chip (Ii) receiving advertisement and additional information from the central server, and (iii) displaying the received advertisement and additional information.

In an embodiment of the present invention, the smartphone further includes a repeater for wirelessly transmitting one sound code provided by the central server, and the smart phone displays the received advertisement and additional information after receiving the advertisement and the additional information, The advertisement of the sound code can be processed when the sound code is received.

According to the in-store advertisement method and system using such a smart phone, an NFC chip equipped with advertising contents is mounted on a cart in a store, and a URL capable of accessing an advertiser's Internet site is coded and mounted, The smartphone is loaded with the data of the chip to implement the advertisement contents, so that it is possible to execute various promotions using the personalized smart phone as the advertisement medium.

In the case of a smartphone, a user can acquire advertisement information on a variety of routes. In the case of an advertiser, the advertiser may distribute the handbill, which is printed and distributed in a paper type, And so on.

1 is a block diagram illustrating an in-store advertisement system using a smartphone according to an embodiment of the present invention.
FIG. 2 is a block diagram of a in-store advertisement system using the smartphone shown in FIG. 1, illustrating a process of reading advertisement contents mounted on a chip mounted on a cart by a smartphone.
3 is a diagram showing an NFC mode displayed on the smartphone shown in FIG.
FIG. 4 is a diagram illustrating a state in which advertisement contents associated with a URL are popped up on the smartphone shown in FIG. 2. FIG.
FIG. 5 is a view showing a state where various photocopy contents such as moving images and animation are popped up on the smartphone shown in FIG.
FIG. 6 is a diagram showing a survey as advertisement contents popped up on the smartphone shown in FIG. 2. FIG.
FIG. 7 is a diagram schematically illustrating a process of an RFID wireless communication method in the in-store advertisement system using the smartphone shown in FIG. 2;
8 is a flowchart illustrating an in-store advertisement method using a smartphone according to an embodiment of the present invention.
9 is a block diagram illustrating an in-store advertisement method using a smartphone according to another embodiment of the present invention.
FIG. 10 is a configuration diagram showing a state where repeaters are arranged for each zone in order to implement the advertisement system shown in FIG.
11A and 11B are flowcharts illustrating an in-store advertisement system using a smartphone according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described in more detail with reference to the accompanying drawings. The present invention is capable of various modifications and various forms, and specific embodiments are illustrated in the drawings and described in detail in the text. It should be understood, however, that the invention is not intended to be limited to the particular forms disclosed, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In this application, the terms "comprises", "having", and the like are used to specify that a feature, a number, a step, an operation, an element, a part or a combination thereof is described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

Also, unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

FIG. 1 is a block diagram illustrating an in-store advertisement system using a smartphone according to an embodiment of the present invention. FIG. 2 is an in-store advertisement system using the smartphone shown in FIG. 1, FIG. 2 is a block diagram illustrating a process of reading advertisement contents mounted on a mobile phone by a smart phone.

As shown, an in-store advertisement system using a smartphone 20 according to an embodiment of the present invention includes an NFC chip N mounted on a cart C and having an URL of an advertisement site mounted thereon; A smartphone 20 for reading advertisement contents of the NFC chip N; And a central server 10 linking to the URL Internet site that the smartphone 20 has read.

In the advertisement system having such a structure, the central server 10 manages the Internet site corresponding to the URL, and outputs the advertisement and additional information to the corresponding smartphone 20 at the request of the smartphone 20. [ The central server 10 may be a server managed by a company that manufactures a product or a server managed by a company that sells products.

The NFC chip N is mounted on the cart C and is preferably mounted on the handle so that the customer can easily place the smartphone 20 on the NFC chip N. [

The NFC chip N is attached to a handbill attached to the handle of the cart C by coating or the like. In the NFC chip N, the URL address of the advertisement site linked with the corresponding advertisement content is mounted in advance.

In this case, the advertisement content may be a UCC advertisement for promoting a specific product, or a video advertisement such as a TV advertisement. In addition, the advertisement may be an advertisement produced by a variety of dynamic and interesting media tools such as animation, information related to a discount coupon, information related to a gift, information related to an event, and the like. Alternatively, the advertisement content may be in a survey format.

As described above, the URL Internet address in which various types of advertisement contents are linked can be loaded in the NFC chip N.

The smartphone 20 has a calling function and an internet access function and reads the NFC chip N such as a RFID tag attached to a cart, a shelf, a front POP, a blur, and an advertisement poster in a store And connects to the central server 10 of the Internet site corresponding to the URL mounted on the NFC chip (N).

The reading of the RFID tag may be performed through a sensor provided in the smartphone 20. That is, the smartphone 20 is equipped with a sensor capable of reading the data of the NFC chip N, and the software for operating the sensor is shown in FIG.

That is, as shown in FIG. 3, the NFC mode is activated by touching the initial screen of the smartphone 20. Then, the sensor reads the data of the NFC chip N by approaching the smartphone 20 to the NFC chip (N).

At this time, the data reading method is a wireless communication method using an RFID tag and refers to near field communication (NFC), that is, near field wireless communication. The communication method using the RFID tag can transmit and receive data by using the resonance phenomenon of the electric field and the magnetic field by the sensor even if the energy is not supplied from the outside.

Although an application may be additionally installed to more efficiently implement the advertisement, the present invention basically adopts a method of reading data of the NFC chip N by using the sensor of the smartphone 20 itself.

As described above, the smartphone 20 diversifies and divides various contents that can be extracted from the NFC chip N by the sensor and stored in the Internet site corresponding to each of the URLs, so that information related to the real- Such as a promotion, a coupon presentation, an event application, a questionnaire, an event winning, and the like, can be effectively and appropriately provided.

For example, as shown in FIG. 4, the advertisement contents associated with the URL Internet site may be popped up on the screen of the smartphone 20.

At this time, as shown in FIG. 5, the advertisement content may be a UCC advertisement for promoting a specific product or a video advertisement such as a TV advertisement. In addition, the advertisement may be an advertisement produced by a variety of dynamic and interesting media tools such as animation, or the advertisement content may be information related to a discount coupon, information related to a gift, information related to an event, and the like. Alternatively, the advertisement content may be in a survey format.

In particular, as shown in FIG. 6, in the case of advertisement contents of a questionnaire format, a question related to a sport is presented to a consumer, and a consumer responds to the question to allow the consumer to be immersed in the advertisement.

The URL address of various advertisement contents is loaded in the NFC chip N provided in the cart C so that the advertisement contents are read by the sensor of the smart phone 20 when necessary, Lt; / RTI >

On the other hand, the old smartphone 20 which does not recognize the NFC chip N can activate the advertisement contents by scanning the bar code or the QR code using the camera.

The advertisement contents to be loaded on the NFC chip N of the cart C may be loaded with the same advertisement contents in all the carts C,

That is, shopping cards can be classified into groups in the same store, and totally different advertising, promotion, promotion, and event can be executed simultaneously for each group.

For example, advertisement contents related to outdoor are mounted on the cart C of the clothing corner, and advertisement contents related to the refrigerator are mounted on the cart C of the appliance corner.

By thus changing the URLs mounted on the NFC chip N of each cart C, it is possible to provide a variety of advertisement contents.

7, an operation configuration between the NFC chip N of the cart C and the sensor of the smartphone 20 is schematically shown.

As shown in the figure, the RFID communication system includes a tag T composed of a chip N and an antenna A, and a sensor of a smartphone 20 that reads and transmits a radio frequency to the tag T.

The reading process of the RFID tag system will be described. The advertisement contents are mounted on the NFC chip N of the cart C, the radio frequency is propagated from the sensor provided in the smartphone 20, The chip N is transmitted to the chip N through the antenna A of the smartphone 20 via the antenna A and the chip N transmits the data inputted thereto in response to the frequency to the sensor of the smartphone 20 via the antenna A, Can proceed.

In addition, the RFID wireless communication system is divided into a place and an application that are used for each frequency band. For example, the UHF method uses a 900 MHz band frequency, and the data transmission / reception distance between the reader and the RFID tag is within a range of 5 m to 10 m. This UHF method is mainly applied to the logistics system due to the long data reading distance.

The HF method uses a frequency of 13.56 Mhz, and the data transmission / reception distance between the reader and the RFID tag is within a range of 1 cm to 3 cm. These HF methods are mainly used for traffic cards and credit cards for security and safety reasons. The HF method is also applied to the sensor of the smartphone 20 applied to the present invention.

The dual tag method is a method of simultaneously applying the UHF tag and the HF tag. That is, since the UHF scheme and the HF scheme are different in use and performance as described above, the tags of the two schemes are arranged in parallel and used. For example, the UHF method is used for logistics and the HF method is used for product-specific information recognition.

When the sensor of the smartphone 20 reads a tag attached to the product, the tag reads data such as an advertisement URL, product information, a discount event, a prize lottery, and the like stored in the tag.

8 is a flowchart illustrating an in-store advertisement method using the smartphone 20 according to an embodiment of the present invention.

As shown in step T100, it is checked whether or not the NFC chip N of the RFID tag provided in the cart C is read. At this time, the reading of the RFID tag may be performed through a sensor provided in the smartphone 20. That is, the radio frequency is propagated from the sensor provided in the smartphone 20 to the NFC chip N of the cart C on which the advertisement contents are mounted, and the propagated frequency is transmitted to the antenna A (N) of the NFC chip N And the chip N (C) transmits the input data in response to this frequency to the sensor of the smartphone 20 via the antenna A, thereby leading to the reading .

If it is checked that the RFID tag is read, the smartphone 20 accesses the Internet site through the URL stored in the RFID tag (step T102)

At this time, connection to the Internet site can be performed using the NFC mode of the smartphone 20. [

In this way, when connected to the Internet site, the advertisement contents stored in the URL can be implemented on the screen of the smartphone 20. [

Then, advertisement and additional information are received from the connected Internet site (step T104). Then, the received advertisement and additional information are displayed on the screen (step T106).

Then, it is checked whether the discount coupon is selected from the additional information (step T120).

If it is checked in step T120 that the discount coupon has been selected, the discount coupon for today is displayed on the screen of the smartphone 20, and the discount coupon is processed (step T122).

Processing discount coupons can be defined in a variety of ways. For example, if a user selects a coupon to be paid today, information such as discounted product, discount or one-plus-one product information, and placement location of the product can be displayed. In general, coupons are either paper-based or placed next to the customer who enters the store.

However, in this embodiment, since the online type is provided to the smartphone 20 of the customer rather than the coupon of the paper time, the advertisement effect of the specific product can be enhanced and the purchasing desire of the buyer can be increased.

At step T120, it is checked that the discount coupon is not selected or step T122 is performed, and it is checked whether or not the gift is selected among the additional information (step T124).

If it is checked that the gift is selected in step T124, today's gift information is displayed and processed on the screen of the smartphone 20 (step T126).

In this embodiment, displaying and processing the gift information can be variously defined. That is, even if a specific product is not purchased, a company that manufactures or sells a product may be provided with a gift type if the publicity effect of the company or the event requiring the customer participation is required.

In step T124, it is checked whether the gift is not selected or after step T126, it is checked whether or not the event is selected from the additional information (step T128).

If it is checked in step T128 that the event is selected, today's event information is displayed and processed on the screen of the smartphone 20 (step T130).

In step T128, it is checked whether the event is not selected or after step T130, it is checked whether or not the shopping information among the additional information is selected (step T132).

If shopping information is selected in step T132, my shopping information is displayed and processed on the screen of the smartphone 20 (step T134).

In this embodiment, displaying and processing my shopping information can be variously defined. That is, when the product is placed in the shopping cart C for purchase from the entrance of the store, the information mounted on the product is automatically stored in the smartphone 20, so that the products contained in the shopping cart C and the price The total purchase amount, the discount amount, and the like can be processed as my shopping information. Of course, in this case, if a component for short-range communication such as an RFID tag is attached to each product, the product information can be transmitted to the smartphone 20 at the moment the product is automatically inserted into the shopping card. In addition, product information for purchasing may be acquired and stored in the smartphone 20 in such a manner that a barcode or a QR code printed on each product is scanned by the user through the smartphone 20 itself.

It is checked in step T132 that the shopping information is not selected, or after step T134, it is checked whether or not termination is selected (step T136).

If it is checked in step T136 that the termination is selected, the process is terminated. If it is checked that the termination is not selected, the process returns to step T106.

On the other hand, another embodiment of the present invention is shown in FIG. 9 and FIG. As shown in the figure, in this embodiment, the advertisement contents are implemented by reading the RFID tag attached to the shelf using a camera, a microphone, and an RFID sensor provided in the smartphone 20. [

That is, the in-store advertisement system using the smartphone 20 according to another embodiment of the present invention includes a central server 100, a plurality of repeaters 210, 220, and 230, and a smart phone 20, .

In this advertisement system, the central server 100 outputs a plurality of sound codes for advertisement.

Each of the repeaters 210, 220 and 230 wirelessly transmits one sound code provided by the central server 100. [

And three repeaters are arranged for convenience of explanation. Reference numerals 210, 220, and 230 each indicate a first repeater, a second repeater, and a third repeater. The first repeater 210 wirelessly transmits a first sound code to cover Zone 1 and the second relay 220 wirelessly transmits a second sound code to cover Zone 2, Lt; RTI ID = 0.0 > 3 < / RTI >

The same sound information may be continuously included in the first sound code wirelessly transmitted from the first repeater 210, or different advertisements may be included in a predetermined time unit.

Also, the same sound information may be continuously included in the second sound code wirelessly transmitted from the second repeater 220, or different advertisements may be included in a predetermined time unit. In addition, the same advertisement information may be continuously included in the third sound code wirelessly transmitted from the third repeater 230, or different advertisements may be included in a predetermined time unit.

In FIG. 7, the size of the area 1 covered by the first repeater 210, the size of the area 2 covered by the second repeater 220, and the size of the area 3 covered by the third repeater 230 are shown differently. The size of each zone may vary depending on the intensity of the sound code transmitted from each of the repeaters 210, 220, and 230.

For example, if the emission intensity of the sound code is set very high, the size of the covering area becomes large, and if the transmission intensity of the sound code is set very low, the size of the covering area can be reduced. The intensity of the sound code may be proportional to the advertising costs paid by the advertiser who wants to advertise within the store. Alternatively, the intensity of the sound code may be proportional to the size of the various burial sites in the store.

Meanwhile, the smartphone 20 is provided with a camera, a microphone, and an RFID sensor, and can perform various marketing promotions using the camera, the microphone, and the RFID sensor.

That is, the camera can execute a marketing promotion using the product information and event information stored in the code by reading a QR code or a barcode printed on the product.

Further, the microphone can perform coupon and communication by receiving the sound code.

In addition, the RFID sensor, that is, the sensor, reads the product information and the event information stored in the RFID tag by reading the RFID tag provided in the product, and executes various marketing promotions.

The marketing promotion of the smartphone 20 will be described in more detail. As the application for advertisement in the in-store mounted on the smartphone 20 is activated, the advertisement application in the in-store receives the advertisement sound code through the microphone And displays the advertisement corresponding to the sound code on the smartphone 20 as the sound code is received.

In addition, the in-store advertising application stops displaying the advertisement corresponding to the sound code and displays an advertisement for the corresponding product on the smartphone 20 as either the barcode or the QR code attached to the shelf or product is scanned Display.

In addition, as the RFID code attached to the shelf or product is recognized by the smartphone 20 equipped with the in-store advertisement application, the advertisement corresponding to the sound code is stopped and the advertisement for the corresponding product is displayed on the smart phone 20 ).

As described above, according to the present embodiment, as the user having the smartphone 20 activated the application for the in-store advertisement enters the first zone, the smartphone 20 responds to the first zone The smartphone 20 recognizes the sound code to be wirelessly transmitted and implements an advertisement corresponding to the sound code, and as the smartphone 20 leaves the first zone and enters the second zone, Recognizes the sound code wirelessly transmitted corresponding to the zone, and implements an advertisement corresponding to the sound code.

When the user reaches the shelf and scans the bar code, QR code, RFID code, and the like attached to the shelf using the smartphone 20, an advertisement for the corresponding product is displayed. Also, discount coupon information for the product is displayed.

The QR code is photographed and recognized by the camera of the smartphone 20, and the RFID code can be recognized by the sensor of the smartphone 20. At this time, the RFID code can be read by a sensor provided in the smartphone 20, that is, an RFID sensor.

11A and 11B are flowcharts illustrating an in-store advertisement method using the smartphone 20 according to another embodiment of the present invention.

As shown, it is checked whether or not the in-store advertisement application installed in the smartphone 20 is activated (step S100). Activation of the in-store advertisement application can be performed by any one of the operation of the user, the photographing of the QR code provided at the store entrance, and the recognition of the RFID code provided at the store entrance.

The recognition of the RFID code may be configured to automatically recognize the RFID code as the user downloads the in-store advertisement application according to the present invention. Accordingly, even if the user does not activate the advertisement application in the store of the smartphone 20 owned by the user, the in-store advertisement application according to the present invention is automatically executed as the user approaches the store entrance. Of course, it is natural to ask for the user's consent at this time. The user's agreement may be made when an in-store advertisement application is downloaded.

If it is checked in step S100 that the in-store advertisement application is activated, it is checked whether or not the sound code is received (step S102). The sound code received in step S102 is referred to as SC1. The plurality of sound codes may be wirelessly transmitted for a plurality of advertisements. Thus, the plurality of sound codes cover different zones. In this embodiment, the sound code may be provided for macro marketing.

For example, it is to maximize the publicity effect of a wide range of products offered by a company promoting a specific product, rather than promoting a specific product.

As the sound code is received in step S102, an advertisement corresponding to the currently received sound code is displayed (step S104).

Following step S104, it is checked whether or not a discount coupon is present in the currently received sound code (step S106).

If it is checked in step S106 that the discount coupon exists in the sound code currently received, the discount coupon is acquired and the obtained discount coupon is stored in the memory of the smartphone 20 (step S108).

Following step S108, it is checked whether the bar code or the QR code is scanned (step S110). In general, a separate program for recognizing the QR code may be installed in the smartphone 20.

Accordingly, the user can activate a program that recognizes the QR code in the smartphone 20 owned by the user, or activate a program that recognizes the QR code on the in-store advertisement application provided in the present invention to scan the QR code .

For example, it can be done by scanning the QR code on the shelf or by scanning the QR code printed on the product or flyer. As such, the QR code is scanned separately to provide discount information or discount coupons for micro-marketing or for specific products for each product.

Accordingly, the user may scan the QR code printed on a specific product in order to confirm more detailed information about the specific product while receiving the advertisement provided by the vendor for the macro marketing. Here, the detailed information of the commodity may include not only discount information for marketing but also discount coupon information that can be provided to the entire purchaser or a part of the purchaser.

In addition, URL information that allows a specific web page or a specific moving image to be confirmed through the smart phone 20 by scanning the QR code may be further included. Therefore, in order to promote the product, the manufacturer side or the distributor side of the product simply includes the URL information in the QR code and manages the web page provided in the corresponding URL information, so that the cost of distributing or printing the flyer separately Can be saved.

In addition, the prospective buyer can obtain updated discount information or the like simply by scanning the QR code printed on the specific product.

If it is checked in step S110 that the bar code or QR code is scanned, the advertisement corresponding to the currently received sound code is stopped, and the advertisement corresponding to the scanned bar code or QR code is displayed (step S112).

It is checked whether or not there is a discount coupon in the scanned bar code or QR code (step S114).

If it is checked that the discount coupon exists in the barcode or QR code scanned in step S114, the discount coupon is acquired and the obtained discount coupon is stored in the memory of the smartphone 20 (step S116).

It is checked whether the advertisement corresponding to the scanned bar code or the QR code is ended (step S118).

If the termination of the advertisement corresponding to the scanned bar code or QR code is checked in step S118, the stopped advertisement, that is, the advertisement stopped in step S112, is displayed (step S120).

It is checked whether or not another sound code is received (step S134). In this embodiment, another sound code is referred to as SC2 in order to distinguish it from the sound code received in step S102. In the case where another sound code is received, it may be the case that a user carrying the smartphone 20 moves. In other words, a large-sized large-sized store wirelessly transmits different sound codes in different areas.

Thus, a user staying in a certain area can continuously receive the advertisement corresponding to the currently received sound code, and the sound code provided in another area can be received by the user moving to another area.

If it is checked in step S134 that another sound code is received, the reception intensity of the previously received sound code is compared with the reception intensity of the currently received sound code (step S136).

If it is checked in step S136 that the reception strength of the currently received sound code is less than or equal to the reception strength of the previously received sound code, the flow returns to step S104.

If it is determined in step S136 that the reception strength of the currently received sound code is greater than the reception strength of the previously received sound code, the advertisement corresponding to the currently received sound code is displayed (step S138).

If it is determined that the reception strength of the currently received sound code is smaller than the reception intensity of the previously received sound code, the flow returns to step S104, and if the reception intensity of the currently received sound code is smaller than the reception strength of the previously received sound code If it is checked that the size is equal to the reception intensity, an advertisement corresponding to the currently received sound code may be displayed.

It is checked whether or not a discount coupon is present in the currently received sound code (step S140).

If it is checked in step S140 that the discount coupon exists in the currently received sound code, the discount coupon is acquired and the obtained discount coupon is stored in the memory of the smartphone 20 (step S142).

It is checked whether or not the in-store advertisement application is inactivated (step S144). The inactivation of the in-store advertisement may be performed by a user's operation or by recognizing the RFID code provided at the store exit.

The recognition of the RFID code may be configured to automatically recognize the RFID code as the user downloads the in-store advertisement application according to the present invention.

Therefore, even if the user does not inactivate the in-store advertisement application of the smart phone 20 owned by the user, the in-store advertisement application according to the present invention may be automatically turned off as the user approaches the store exit. Of course, it is natural to ask for the user's consent at this time.

If it is determined in step S144 that the in-store advertising application is inactive, the process is terminated. If it is determined that the in-store advertisement application is not deactivated, the flow returns to step S110.

As described above, according to the present embodiment, when a user enters a large distribution point, the user activates the advertisement application in the store of the smartphone 20 possessed by the user. When the user moves along the shelves, an advertisement corresponding to the products of each shelf is implemented through the smartphone 20. The method of grasping the user's movement is as follows.

That is, music is broadcasted to each place (ceiling, etc.) of the distribution point and the sound code (or the QR code of the sound) is encrypted in this broadcast sound wave.

The sound code can not be heard in the ear of the owner, but the smartphone 20 can recognize the sound code through the microphone so that the current user's position can be recognized according to each sound code.

The current location can be recognized by broadcasting different music for each zone.

When the user reaches the corresponding shelf and scans the bar code, QR code, RFID code, and the like attached to the shelf using the smartphone 20, an advertisement for the corresponding product is displayed. Also, discount coupon information for the product is displayed. The QR code can be photographed and recognized by the camera of the smartphone 20, and the RFID code can be recognized by the sensor of the smartphone 20. [

When the smartphone 20 is presented to the counter at the time of calculation, it can be automatically calculated and automatically calculated by checking whether or not the discount coupon is available.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. You will understand.

100: central server 210: first repeater
220: second repeater 230: third repeater
20: Smartphone N: Chip
A: Antenna T: Tag

Claims (10)

An NFC chip attached to an RFID tag provided on the advertisement medium and having a URL linked with advertisement contents;
A central server for managing an Internet site corresponding to a URL, and outputting advertisement and additional information; And
(i) accessing the central server of the Internet site corresponding to the read URL, either by reading the NFC chip attached to the cart in the store, or scanning the bar code or QR code; and (ii) And (iii) a smartphone for displaying the received advertisement and additional information. The method according to claim 1,
Wherein the advertisement medium selectively includes a cart, a poster, and a blur. The apparatus of claim 1, further comprising a repeater for wirelessly transmitting one sound code provided by the central server,
Wherein the smartphone processes the advertisement according to the sound code after receiving the advertisement and the additional information or when the sound code is received while displaying the received advertisement and the additional information. system. Accessing a URL site associated with the advertisement content of the lead NFC chip as the NFC chip attached to the cart in the store is read by the smartphone;
Receiving advertisement and additional information from an Internet site; And
And displaying the received advertisement and additional information. 5. The method of claim 4, further comprising processing an advertisement according to the sound code after receiving the advertisement code and additional information, or when the sound code is received while displaying the received advertisement and additional information In-store advertising using smartphones. 6. The method of claim 5, wherein processing the advertisement according to the sound code comprises:
Displaying an advertisement corresponding to the sound code; And
And acquiring and storing a discount coupon when the discount coupon is present in the sound code. The method according to claim 4, further comprising the step of displaying and processing a discount coupon for the present day when the user selects a discount coupon from the displayed additional information. 5. The method according to claim 4, further comprising the step of displaying and processing today's gift information when the user selects a gift from the displayed additional information. 5. The method according to claim 4, further comprising the step of displaying and processing today's event information when the user selects an event from the displayed additional information. 5. The method according to claim 4, further comprising the step of displaying and processing my shopping information when the user selects my shopping information from the displayed additional information.

Images