KR20150116933A - Object internet marketing method and system for advertizing using a smartphone - Google Patents

Abstract

The present invention relates to an object internet marketing system using a smart phone and a method thereof. The object internet marketing system includes: an NFC tag which is installed in an object, and is loaded with an URL linked with a mobile home page; a server which manages an internet site corresponding to the URL, and outputs information of a corresponding site; and the smart phone which accesses the server of the internet site corresponding to the read URL according as the tag attached to an object is read by a loaded NFC sensor, and receives information from the server, and displays the received information.

Description

TECHNICAL FIELD [0001] The present invention relates to an Internet marketing system and method using a smart phone,

[0001] The present invention relates to a system and method for Internet marketing of objects using a smart phone, and more particularly, And more particularly, to a system and method for Internet-based object marketing using a smart phone capable of executing a corresponding homepage by accessing the Internet.

In recent years, the spread of smartphones and the expansion of tablet PCs has greatly increased the population of mobile devices, and the development of various services based on mobile devices is also on the rise due to the spread of wireless Internet infrastructure.

In particular, as the use of smartphones equipped with NFC chips is spreading, the service business that utilizes NFC technology such as mobile payment and mobile coupons is attracting much attention.

Near Field Communication (NFC) technology, which is one of these short-range wireless communication methods, and mobile marketing methods using these technologies are attracting attention due to the emergence of smart phones.

The NFC is capable of bi-directionally transmitting data at distances of less than about 10 cm

. The NFC-based mobile service using this technology can easily and conveniently exchange information by simply bringing a smartphone to a recognition device (a payment device) It can be used as a means of advertising, which is expected to have a significant impact on the mobile industry.

For example, if you touch an NFC mobile phone on a poster with an NFC tag, you can connect to the Internet service through a mobile phone web browser and download applications related to the poster to a mobile phone.

However, in the conventional marketing method using the NFC tag, a URL is stored in a tag, a separate application is loaded on the smartphone, and a smartphone is touched or approximated to a tag, It is troublesome to download the application.

KR public number 10-2012-0076553 (public date: July 9, 2012, title of the invention: store promotion system and method) KR Publication No. 10-2009-0083643 (Published on Aug. 4, 2009, entitled " METHOD AND SYSTEM FOR PROVIDING PROMOTION SERVICE USING PUBLIC BROADCASTING) KR Registration No. 10-1266239 (Registration date: May 15, 2013, title of invention: method of providing service using QR code or smart tag)

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a tag having an individual ID of a URL type in a product, place, And to provide a method and a method for the object Internet marketing using a smart phone capable of executing a corresponding homepage by directly connecting to the Internet.

In order to accomplish one object of the present invention, an embodiment includes an NFC tag mounted on an object and equipped with a URL linked to a mobile homepage;

A server for managing an Internet site corresponding to a URL and outputting information of the site; And

(i) accessing the server at an Internet site corresponding to the read URL by reading a tag attached to the object, (ii) receiving information from the server, and (iii) transmitting the received information to a smartphone The Internet marketing system according to the present invention provides an Internet marketing system for objects.

According to another embodiment of the present invention, there is provided a method of browsing a web site, comprising the steps of: (a) accessing a tag associated with an object and having a URL-based ID stored therein,

(b) receiving advertisement and additional information from an Internet site; And

(c) displaying the received advertisement and additional information.

The system and method for mobile Internet marketing using smart phones according to an embodiment of the present invention have the following advantages.

First, a tag equipped with an individual ID of a URL method is attached to not only individual items but also products, places, locations, and advertisements, and by directly accessing this URL by a smart phone, Can be executed.

Second, since the address of the individual ID type URL is used, not only the individual homepages of the individual objects can be displayed separately but also the events can be developed individually.

Third, just as an individual user operates an individual blog, a homepage can be created by individual objects so that a consumer can subscribe to the object homepage and communicate on cyber.

FIG. 1 is a block diagram for explaining a goods Internet marketing system using a smart phone according to an embodiment of the present invention.
FIG. 2 is a schematic view illustrating a process of reading object Internet content stored in an RFID tag using an NFC sensor of a smartphone.
FIG. 3 is a view showing an NFC menu on the initial screen of the smartphone shown in FIG.
FIG. 4 is a diagram illustrating a process of attaching a tag to an external billboard or an entrance of a store and reading it by a smart phone, as an example of the thing Internet marketing shown in FIG.
FIG. 5 is a diagram illustrating a process of tagging a parking lot and reading it by a smartphone, as an example of the Internet of Things shown in FIG. 1. FIG.
6A and 6B are diagrams illustrating a process of reading a tag on a display panel and reading by a smart phone, as an example of the thing Internet marketing shown in FIG.
FIG. 7 is a diagram illustrating a process of reading a poster or wobbler tagged by a smartphone, as an example of the thing Internet marketing shown in FIG.
FIG. 8 is a diagram illustrating a process of reading a tag attached to a table and reading by a smart phone, as an example of the thing Internet marketing shown in FIG. 1. FIG.
FIG. 9 is a diagram illustrating a process of reading a product's product description tag attached to a product and reading it by a smart phone, as an example of the thing Internet marketing shown in FIG.
FIG. 10 is a diagram illustrating a process of tagging an advertisement page of a magazine and reading by a smartphone, as an example of the thing Internet marketing shown in FIG.
11 is a diagram showing a state in which advertisement contents associated with a URL are popped up on a smartphone.
FIG. 12 is a diagram showing states applied to marketing by popping up various kinds of screens on a screen of a smartphone when a smartphone reads a tag.
13 is a flowchart illustrating a method for Internet marketing of objects using a smart phone according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an object Internet marketing system using a smart phone according to the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIGS. 1 to 3, the object Internet marketing system proposed by the present invention includes an NFC tag 1 mounted on various kinds of objects and having a URL linked to a mobile homepage; A smartphone 3 for reading the URL of the tag 1; And a server 5 for linking to the URL Internet site that the smartphone 3 has read.

In the advertisement system having such a structure, the server 5 manages the Internet homepage corresponding to the URL and transmits the Internet homepage, advertisement and additional information linked to the URL to the smart phone 3 . At this time, the server 5 may be a server 5 managed by a company that manufactures a product, or may be a server 5 managed by a company that sells products.

The tag 1 is attached to various objects C and is attached to a table such as the outside of a store, a parking lot, a commodity, a restaurant, a product manual, a magazine or the like, (1) and read the information associated with the URL.

The tag 1 is attached to the surface of the object, and various methods such as coating and adhesion are possible. In the tag 1, an ID linked with the corresponding advertisement content is loaded, and the ID is a URL-based structure.

That is, the URL-based ID to be mounted on the tag 1 is composed of a sector-specific address, an ID number, and a divisional address within the zone.

For example, in the case of a store, an ID is configured in the form of http://store.nfc1.kr/st13579135a.html, store.nfc1.k is a divisional address, st13579135 is an ID number, and a Means an alphabet for identification in a zone.

In the case of the inside of the store, the ID is configured in the form of http://shop.nfc1.kr/is24680246c.html, which means that the shop.nfc1.kr is a departmental address, i.e., a store. And is24680246 is a check digit assigned to each object even inside the store. Also, c is an alphabet for identifying the area where the object is located.

In the case of the parking window, it can be displayed as http://park.nfc1.kr/pa12345678b.html.

In the case of a poster and an advertisement, it can be displayed as http://post.store.nfc1.kr/po45678901a.html.

In the case of a magazine, it can be displayed as http://book.nfc1.kr/bo78901234d.html.

In this manner, by giving an URL-based ID to various objects, information can be sent for each object, an event can be performed, and management can be performed.

At this time, the mobile homepage linked with the URL-based ID can implement a UCC advertisement for promoting a specific product or a video advertisement such as a TV advertisement. In addition, the advertisement may be an advertisement produced by a variety of dynamic and interesting media tools such as animation, information related to a discount coupon, information related to a gift, information related to an event, and the like. Alternatively, the advertisement content may be in a survey format.

As described above, the URL 1 Internet address in which various types of advertisement contents are linked can be loaded in the tag 1.

The smart phone 3 reads the tag 1 such as the RFID tag 1 attached to various objects with a call function and an internet connection function and then searches the internet site corresponding to the URL mounted on the tag 1 And connects to the server 5.

The reading of the tag 1 may be performed through a sensor provided in the smartphone 3. That is, the smartphone 3 is equipped with a sensor capable of reading the data of the tag 1, and the software for operating the sensor is shown in Fig.

That is, the NFC mode 7 is activated by touching the initial screen of the smartphone 3. Then, the sensor reads the data of the tag 1 by approaching the tag 1 to the smartphone 3.

At this time, the data reading method is a wireless communication method using the RFID tag 1, which means near field communication (NFC), that is, near field wireless communication. The communication system using the RFID tag 1 can transmit and receive data by using resonance phenomenon of an electric field / magnetic field by a sensor even if energy is not supplied from the outside.

In addition, although an application may be additionally mounted to more effectively implement the advertisement, the present invention basically adopts a method of reading data of the tag 1 using the sensor of the smartphone 3 itself. That is, there is no need to mount a separate application.

As described above, the smartphone 3 is capable of extracting the URL-based ID from the tag 1 by the sensor and dividing various contents stored in the Internet site corresponding to each of the URLs into a variety of contents, Such as information related to events, promotions, coupon presentations, event entries, surveys, event winners, and the like.

For example, as shown in Fig. 4, a tag 1 is attached to an outer window or an entrance of a store 10, and the smartphone 3 reads the tag 1, Can be popped up on the screen of the smartphone 3.

5, a tag 1 is attached to a column or an entrance of a parking lot 12, and the smart phone 3 reads the tag 1 to attract an external advertisement in a parking lot, (3) display on the screen, or display the vehicle position of the smartphone 3 user.

Alternatively, as shown in Figs. 6 (a) and 6 (b), the tag 1 is attached to the shelves 14 and 16, and the smartphone 3 reads the tag 1, You can proceed with events, perform brand events, or perform live mobile events.

Alternatively, as shown in Fig. 7, a tag 1 may be attached to a poster or a wobbler 18, and read by the smartphone 3. Fig. Thus, a real-time mobile event associated with the event of the poster 18 can be displayed on the smartphone 3.

8, a tag 1 is attached to a table 20 such as a restaurant, and the smartphone 3 reads the tag 1, (3) It can also be displayed on the screen.

For example, the billboard information to be provided on the table may be stored in the tag 1, or information such as a recipe, customer mileage, time event progress, and live event may be stored. Accordingly, the user can obtain relevant information on the corresponding table by reading the information of the tag 1 using the smartphone 3. [

And, the related information about the table may include the visit of celebrities. That is, by entering this information on a table visited by a celebrity, ordinary consumers can easily confirm this fact on a smartphone. Therefore, consumers can expect to increase their sales by making them interested in the table.

9, the tag 1 is attached to the article 22 and the information about the article 22 is read by the smart phone 3 by reading the tag 1. In this case, It may be displayed on the screen.

For example, it is possible to expose a moving picture of a promoted product, to carry out an event, or to join a mileage.

10, the tag 1 is attached to the booklet 24 such as a magazine, and the smartphone 3 reads the tag 1 to read the ground advertisement associated with the magazine in the smartphone ( 3). In addition, video, real-time events, and customer mileage can be implemented.

In the meantime, as described above, tags are attached to stores, shelves, posters, restaurants, parking lots, magazines, products and the like, respectively. However, since the objects are based on URLs, You can also read the contents of each tag on the site.

That is, in setting the URL-based IDs of the respective tags, a site ID common to the highest level is allocated, and the IDs are divided into smaller portions as they are lowered to show distinct IDs for each tag.

For example, if there is one building, stores are located in the building, shelves and goods are placed inside the store, posters and restaurants are arranged, and a parking lot is also provided, //building.co.kr, and the ID of the store that has been placed in the building is set to http://building.co.kr/shop, and the shelf in the store is http://building.co.kr/shop/ tray, and the displayed product is set to http://building.co.kr/shop/tray/is24680246c.html.

Since the IDs of the respective tags are interlocked with each other, the user accesses the tag attached to the building and activates the NFC mode to read the contents of the tag.

Accordingly, the user can pop-up the content for the building on the screen of the smartphone, and the content for the store, the parking lot, the restaurant, the commodity, etc. can additionally be displayed.

And it can increase the awareness of buildings, which can be linked to sales, by easily identifying historical events or visits to celebrities.

As a result, the user can easily check the contents of the building, such as accessing the blog of the building through reading the tag of the building by the smart phone.

On the other hand, FIG. 2 schematically shows the operation process between the tag 1 and the smartphone 3 attached to an object.

As shown in the figure, the RFID communication system comprises a tag 1 composed of a chip N and an antenna A, and a sensor of a smart phone 3 that reads and transmits a radio frequency to the tag 1.

In the RFID tag reading process, a URL based ID is loaded on a tag 1 attached to an object, a radio frequency is propagated from a sensor provided in the smart phone 3, 1 is transmitted to the chip N through the antenna A and the chip N transmits the input data in response to this frequency to the sensor of the smartphone 3 via the antenna A, .

In addition, the RFID wireless communication system is divided into a place and an application that are used for each frequency band. For example, the UHF system uses a 900 MHz band frequency, and the data transmission / reception distance between the reader and the RFID tag 1 is within a range of 5 m to 10 m. This UHF method is mainly applied to the logistics system due to the long data reading distance.

The HF method uses a frequency band of 13.56 MHz, and the data transmission / reception distance between the reader and the RFID tag 1 is within a range of 1 cm to 3 cm. These HF methods are mainly used for traffic cards and credit cards for security and safety reasons. The HF method also applies to the sensor of the smartphone 3 applied to the present invention.

The dual tag method is a method of simultaneously applying the UHF tag and the HF tag. That is, since the UHF scheme and the HF scheme are different in use and performance as described above, the tags of the two schemes are arranged in parallel and used. For example, the UHF method is used for logistics and the HF method is used for product-specific information recognition.

When the sensor of the smart phone 3 reads the tag 1 attached to the object, the reader 1 recognizes the ID based on the URL stored in the tag 1, thereby recognizing the ID of the product, the discount event, Event information, and the like.

Hereinafter, a method for implementing Internet marketing of things using a smart phone according to an embodiment of the present invention will be described.

13 and FIGS. 1 to 12, data is first read using the smartphone 3 with the tag 1 provided in an object. (S100) At this time, Can be performed through a sensor provided in the smart phone 3. [

That is, a radio frequency is propagated from the sensor provided in the smart phone 3 to the tag 1 on which the URL-based ID is mounted, and the propagated frequency is transmitted to the chip C via the antenna A of the tag 1 And the chip C can advance the reading by transmitting the input data in response to this frequency to the sensor of the smart phone 3 via the antenna A. [

Then, when it is checked that the tag 1 is read, the smartphone 3 accesses the internet site through the URL stored in the tag 1.

For example, when the tag 1 is attached to an object disposed inside the store, the URL-based ID stored in the tag 1 is http://shop.nfc1.kr/is24680246c.html. Therefore, when the smartphone 3 reads the tag 1, it connects to the Internet site.

At this time, connection to the Internet site can be performed using the NFC mode 7 of the smartphone 3.

In this way, the content stored in the URL can be implemented on the screen of the smartphone 3 when connected to the Internet site. Then, information such as a web page of the site can be received from the connected Internet site (S110)

For example, if you visit http://shop.nfc1.kr/is24680246c.html, this site means that shop.nfc1.kr is a store, and information about objects corresponding to is24680246 is also received inside the store do.

At this time, the received information may be advertisement contents, moving pictures, or event related information.

When the information of the site is received in this way, the received content is displayed on the screen of the smartphone 3 (S120)

For example, as shown in Fig. 11, event-related contents of the site can be displayed on the screen 26. Fig. The user can select and execute the menu desired by the user from the menu bar 28 popped up on the screen image 26. [

In other words, the internet homepage of the object can be registered as a member, an event can be progressed, a menu can be selected, and a content can be provided, so that a user can join a website and drive a desired menu and contents.

Alternatively, as shown in FIG. 12, if the content of the site is an advertisement page, the advertisement related content 30 pops up. If the site is a moving image or an animation, the corresponding image 32 can be implemented.

In addition, if a prize event or questionnaire related content 34 is displayed, the corresponding screen may be implemented.

The homepages linked to the URL-based IDs of the objects are popped up on the screen of the smart phone 3. If there are a plurality of IDs of the objects, homepages linked to the respective IDs can be selectively popped up on one screen.

As described above, the system and method using the Internet of Things can be interactive by providing the position of the object and individual information by the smart phone 3 of the customer.

Also, it is possible to analyze big data at the purchase site by internet.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. You will understand.

Claims (10)

An NFC tag mounted on an object and having a URL linked to a mobile homepage;
A server for managing an Internet site corresponding to a URL and outputting information of the site; And
(i) accessing the server at an Internet site corresponding to the read URL by reading a tag attached to the object by an embedded NFC sensor, (ii) receiving information from the server, (iii) And a smart phone for displaying the Internet. The method according to claim 1,
Wherein the object selectively includes one of an outside and inside of a store, a poster, a parking lot, and a blur. The method according to claim 1,
Wherein the URL-based ID is configured in the form of a symbol for http: // part-by-part address + ID number + division within the zone. The method according to claim 1,
The RFID communication system is composed of a tag composed of a chip and an antenna and a sensor of a smart phone that reads and transmits a radio frequency to the tag,
The sensor of the smart phone propagates the radio frequency and is transmitted to the chip through the antenna of the tag attached to the object. The chip responds to this frequency and transmits the input URL-based ID address to the sensor of the smart phone through the antenna, The Internet marketing system of the present invention. (a) accessing a tag associated with an object and having a URL-based ID stored therein in association with the corresponding Internet site as the tag is read by the smartphone;
(b) receiving advertisement and additional information from an Internet site; And
(c) displaying the received advertisement and additional information. 6. The method of claim 5,
In step (a), the sensor of the smart phone propagates the radio frequency and is transmitted to the chip through the antenna of the tag attached to the object. The chip responds to the frequency by inputting the URL- To the sensor of the Internet, the reading can proceed. 6. The method of claim 5,
wherein in step (a), the URL-based ID is configured in the form of a symbol for http: // part-by-part address + ID number + intra-zone identification. 6. The method of claim 5,
In step (a), the tag of the object may be selectively attached to the outside and inside of the store, the poster, the parking lot, and the blur. When the sensor of the smart phone reads the data mounted on the tag, To the Internet. 6. The method of claim 5,
In step (c), homepages linked to URL-based IDs of objects are popped up on the screen of the smartphone. In the case where there are a plurality of IDs of objects, the IDs are interlocked and set so that homepages And can be selectively popped up on the screen. 6. The method of claim 5,
In step (C), the internet homepage of the object can be registered as a member, an event progression, a menu selection, and a content can be provided, so that consumers can join the website and drive a desired menu and contents. Way.

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