KR20120006694A - A system for information service in mobile shopping mall - Google Patents

Abstract

PURPOSE: A product information supplying system of a mobile shopping mall and method thereof are provided to form customers having purchase preference through customer information of a shopping mall. CONSTITUTION: A business carrier terminal(102) registers tag information or a keyword of a shopping mall to a web server(120). A customer terminal(104) offers personal information to the web server. The web server extracts commodity information offered to the customer terminal through personal information. The web server offers the extracted commodity information to the customer terminal. The business carrier terminal offers shopping mall information, new product information, or event information.

Description

System information providing system and method in a mobile shopping mall {A System for information service in mobile shopping mall}

The present invention relates to a mobile shopping mall, and more particularly, to a system and method for providing product information in a mobile shopping mall constructed through a wired / wireless communication network.

Recently, as the high-speed Internet is widely used, the use of internet shopping malls has rapidly increased, and shopping mall services using wired terminals, for example, computers capable of connecting to a network, have become popular and active.

In particular, in recent years, a large Internet shopping mall allocates a predetermined space, that is, a predetermined area of a hard disk on a server, to a seller, and the seller registers a product that he wants to sell in the allocated space and sells it to a user, and then schedules a sales amount. The fee is paid to a large internet shopping mall. Such a system is called an open market system.

Compared to the rapid activation of the wired internet shopping mall system, shopping using a mobile communication terminal is not widely spread. The main reason why it is not widely spread despite the mobility of mobile communication is that the seller constructs and operates a shopping mall, which is relatively cumbersome compared to the wired Internet.

Therefore, there is an urgent need for the development of a wireless Internet shopping mall system that can solve the above problems while taking advantage of a mobile communication terminal.

In addition, in order to grasp the performance, quantity or trends of a certain product using a shopping mall, there was no choice but to directly compare and search a plurality of shopping malls. In addition, even when purchasing the product, it is very difficult to objectively determine whether or not the price of the product that he / she purchases is at an appropriate level. The width was so small that I couldn't do satisfactory shopping.

In addition, unless the shopping mall webmaster updates the changed product information quickly, the customer may not be able to check the current product information in real time.

In addition, the conventional Internet shopping mall operation method allows the user to make a purchase decision through product information and user reviews provided by the shopping mall unilaterally, and product inquiries or recommendation can be made only through communication with the shopping mall operator. In addition, even in the case of a shopping mall operator, since the user's personal tendency is not considered, there is a limit that cannot lead to an increase in sales by providing a uniform product recommendation to all users.

The problem to be solved by the present invention is to propose a method for recommending the best product by using the information provided by the operator terminal to the customer subscribed to the shopping mall.

Another object of the present invention is to propose a method of forming a grouping of customers having the same or similar purchase tendencies by using information of customers who have joined the shopping mall.

Another object of the present invention is to propose a method of receiving or providing necessary product information using information provided from another customer.

To this end, the present invention comprises the steps of registering a tag or keyword associated with the shopping mall running from the operator terminal, receiving the personal information of the customer from the customer terminal, the tag or keyword registered from the operator terminal provided from the customer terminal We propose a method for providing product information to a customer terminal in a web server comprising the step of extracting the product information to be provided to the customer terminal using the received personal information, and providing the extracted product information to the customer terminal. .

To this end, the product information recommendation system of the present invention includes an operator terminal for registering tag information or keywords of a shopping mall in operation on a web server, a customer terminal for providing personal information to the web server, tag information or keywords registered by the operator terminal, and And a web server extracting product information to be provided to the customer terminal using the personal information provided by the customer terminal and providing the same to the customer terminal.

The mobile shopping method according to the present invention overcomes the limitations of the existing Internet shopping mall operation method and utilizes the advantages of mobility and social networking of a mobile communication terminal to provide a social network shopping system between users using user information and product propensity information. It will have the advantage of increasing shopping mall's marketing and customer loyalty and increasing sales of shopping mall by differentiating service.

1 is a block diagram showing the structure of a mobile shopping mall according to an embodiment of the present invention;
2 is a flowchart illustrating a process of providing necessary information to a customer terminal using a tag registered by an operator terminal in a web server according to an embodiment of the present invention.
3 is a flowchart illustrating an example in which a group of customer terminals is grouped into a plurality of groups by using information of customer terminals subscribed to in a web server according to an exemplary embodiment of the present invention.

The foregoing and further aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter will be described in detail to enable those skilled in the art to easily understand and reproduce through this embodiment of the present invention.

The present invention provides a mobile shopping mall solution for a small shopping mall, shopping mall operators can easily create a mobile shopping mall and utilize it as a promotional channel, and the customer using the shopping mall experiences a social shopping service by utilizing a social network function. . The customer who has experienced the social shopping service provides product recommendation or purchase information through communication with acquaintances and similar users.

Hereinafter, the main service functions provided by the present invention will be described.

1) Providing a solution to convert existing on-line and off-line shopping malls into shopping malls optimized for mobile terminals

Hereinafter, a solution for converting an existing on / offline malling mall into a shopping mall optimized for a mobile terminal will be described.

-Automatic image conversion: display function suitable for mobile, free image zoom, image loading speed optimization

-Convenient application main screen creation / management function: You can easily create / change the main screen of the seller's shopping mall application by using the management tool as if you are creating / managing an existing web site.

-Shops of interest: automatically create shopping malls as shortcut icons on the smartphone screen

-Site management tool: Easy site management from online / mobile, product / order management through mobile admin from outside

-Shopping mall MD: A feature that recommends products directly according to the user's taste and style in the shopping mall.

-Notification sending: Marketing can be used by sending stock notification, sale notification, out of stock notification message using push notification function

-Catalog production tool: Provides a tool to produce new products and planned products in a catalog format

-Integrated mobile payment system: credit card, bank transfer, mobile phone payment

-Mobile coupon production tool that can be used in offline stores

2) Seller checks the information on the buyer's propensity to recommend the product

3) Make friends or group with buyers with similar purchasing tendency, and share opinions such as advice and recommendation about product purchase

4) You can share inquiries / recommendations / reviews about products with acquaintances by linking social network services (SNS), and check the contents in real time by sending notifications when registering or replying to the corresponding article.

5) Through the relationship between the seller and the buyer, the seller can provide the buyer with shopping information, new product information, special information, coupon information, and event information through the push notification, and the buyer checks the information on the recommended product in real time.

6) Promote purchase incentives to buyers with similar product tendencies by disclosing purchase information (purchase history / return / exchange / purchase shopping mall) according to the buyer's agreement.

1 is a block diagram schematically illustrating a mobile shopping mall according to an embodiment of the present invention. Hereinafter, a mobile shopping mall according to an embodiment of the present invention will be described in detail with reference to FIG. 1.

According to FIG. 1, a mobile shopping mall includes a plurality of clients and a web server. The client is divided into a shopping mall operator terminal and a customer terminal. Clients and web servers are connected via wired or wireless networks.

The shopping mall operator terminal receives a recommendation tag (tag keyword) for recommending a product constituting a shopping mall operated by the shopping mall operator. The shopping mall operator terminal stores the input recommendation tag in the web server.

The customer terminal registers personal information with a web server in order to subscribe to a specific shopping mall or a web server, and additionally registers its purchase tendency or other necessary information. The web server stores the customer information provided from the customer terminal, the purchasing tendency of the customer, and the like, and stores the registration tag and the keyword of the shopping mall operator provided from the shopping mall operator terminal. In addition, the web server stores the user approval information and the user interest information provided from the customer terminal. In addition, the web server uses the information provided from the customer terminal to group customers with similar purchasing tendencies.

 The information provided by the web server from the customer terminal includes user's physical information, psychological preference information, purchase information (purchase history, exchange / return history), and the like. The above customer information is provided to the shopping mall operator terminal with the consent of the customer. The shopping mall operator provides shopping mall information, new product information, product catalog, event information, coupon information, etc. to the customer terminal using the provided customer information.

This will be described with reference to FIG. 2. 2 illustrates data transmitted and received between a customer terminal, a business operator terminal (a shopping mall operator terminal), and a web server according to an exemplary embodiment of the present invention. Hereinafter, the data transmitted and received between the customer terminal, the operator terminal, and the web server according to an embodiment of the present invention will be described in detail with reference to FIG. 2.

In operation S200, the operator terminal registers a recommendation tag (keyword) with respect to the shopping mall operated by the web server. To this end, the operator of the operator terminal opens a shopping mall operated by the operator in advance on the web server. Of course, the operator of the operator terminal may register the recommendation tag or keyword at the same time as the shopping mall is opened. The recommendation tag includes a recommendation product or recommendation object of a shopping mall operated by the shopping mall operator. That is, a shopping mall operator may register a web server by specifying a woman in her 30s, pregnancy / birth, children's clothing, a baby's clothing, or a big size as a recommendation tag. One or more recommendation tags may be registered according to a selection of a shopping mall operator.

In step S202, the customer terminal provides customer personal information to the web server. Customer personal information provided from the customer terminal to the web server includes an ID, password, and mobile identification number. In addition, the client terminal provides the client's physical information, psychological preference information, purchase information to the web server. Psychological preference information includes information on goods or items of interest that the customer primarily wants to purchase.

In operation S204, the web server collects the recommendation tag provided from the operator terminal and the personal information provided from the customer terminal and provides the recommended product to the customer terminal. That is, if the personal information provided from the personal terminal includes information related to pregnancy / birth, the web server extracts a shopping mall including a tag related to pregnancy / birth from the recommendation tag provided from the operator terminal. The web server provides the extracted information about the shopping mall to the customer terminal.

In addition, when the operator terminal registers product information to be particularly recommended in the web server among the products of the shopping mall operated by the recommendation tag, the web server may provide information about the corresponding product to the customer terminal. That is, the web server may collect personal information provided by the customer terminal and recommendation tags registered by the operator terminal and provide the customer terminal with information about a specific shopping mall or information about a specific product sold in the specific shopping mall.

In operation S206, the web server may provide personal information provided by the client terminal to the operator terminal with the consent of the client terminal. The customer terminal may agree to provide personal information to all service provider terminals registered in the web server or to provide personal information only to a specific service provider terminal. For example, the customer terminal may agree to provide personal information only to the operator terminal operating a shopping mall related to pregnancy / birth.

To this end, the web server may be grouped into a plurality of groups according to items for selling a registered shopping mall. That is, a shopping mall selling home appliances, a shopping mall selling stationery, a shopping mall selling clothing, and the like may be classified into a women's clothing shopping mall, a men's clothing shopping mall, a baby clothing shopping mall, and the like.

The web server classifies registered shopping malls into a plurality of groups, and provides information of a customer who has agreed to provide customer information to a specific shopping mall. Of course, all the customer information of the shopping mall can be provided to the customer who does not have a specific limitation.

In operation S208, the operator terminal may provide the information, event information, coupon information, new product information, and product catalog of the shopping mall that is operated by using the received customer information. Of course, when the operator accesses the shopping mall of the corresponding customer using a web server, the operator may provide the above-described information or may provide the above-mentioned information to the corresponding terminal by using the provided mobile identification number. In this case, only the customer agrees to receive the above information from the terminal.

As described above, the web server may group registered customers into groups having the same or similar purchasing tendencies. The web server can provide the grouped customers with the necessary information to share their personal information with the customer's consent.

Although FIG. 2 illustrates that the related processes are sequentially performed, the related processes may be performed at the same time or may be changed in some order according to the operations of the operator terminal, the web server, and the customer terminal.

That is, step S200 and step S202 may be performed at the same time, or step S202 may be performed first and then step S200 may be performed.

3 illustrates an example of providing necessary information by grouping customers having the same propensity as a group according to an embodiment of the present invention. Hereinafter, a process of providing necessary information by grouping customers having the same propensity as a group using FIG. 3 will be described in detail.

In operation S300, the client terminal 1 provides the personal information of the client terminal 1 to the web server. As described above, the personal information provided by the client terminal 1 to the web server may include an ID, a password, a mobile identification number, physical information of the customer, psychological preference information, purchase information, and the like.

In step S302, the customer terminal 2 provides personal information to the web server. The personal information provided by the client terminal 2 to the web server is the same as the personal information provided by the client terminal 1 to the web server in step S300. Of course, each customer terminal may provide only the information necessary for the customer's selection to the web server, and additional personal information may not be provided to the web server.

In step S304, the web server groups the customers who have joined the web server into a plurality of groups using the received customer information. That is, the web server may group customers who have joined the web server into a plurality of groups according to age, gender, and occupation. For example, a web server groups customers who are housewives, pregnant women, women in their 30s, etc. into a plurality of groups. Alternatively, the web server may group the subscribed customers into a plurality of groups according to a purchase taste. That is, the customer may be grouped into a customer group mainly buying clothes, a customer group mainly buying stationery, a customer group mainly buying cosmetics, and the like.

In step S306, the web server provides the customer information having the same or similar tendency to the customer terminal 1 with the agreement of the counterpart customer. Of course, the provided customer information may be provided only in part according to the setting of the counterpart customer.

In step S308, the web server provides the customer information having the same or similar propensity to the customer terminal 2 with the agreement of the counterpart customer. Of course, the provided customer information may be provided only in part according to the setting of the counterpart customer.

In operation S310, the client terminal 1 and the client terminal 2 share necessary information using the customer information provided from the web server. That is, customer terminals forming a group can register product related inquiries and recommendation posts, and share purchase information by publishing a purchase history. The customer terminal forming one group may transmit a product related message to all the customer terminals or a specific customer terminal forming the group. That is, after registering a product-related inquiry / recommendation posts can be sent to SNS services such as Twitter, Facebook, Me Today, etc., it is possible to support the notification of comments or answers using the push notification (Push notification).

In addition, when sending product information in connection with the SNS service, the web server automatically inserts the location information (URL) of the corresponding product and transmits it to other customer terminals using its own customer terminal or SNS to naturally induce the use of a shopping mall. have.

As described above, in the present invention, when the operator registers a tag or keyword that can be recommended in a shopping mall operated by the operator terminal in the web server, the web server registers the customer's information input from the customer terminal and the tag or keyword registered in the operator terminal. Use to recommend products that may be of most interest to your customers.

In addition, the web server groups the customers having the same or similar purchasing tendencies into a group by using the inputted customer information, and provides necessary information for sharing information among the grouped customers. The customer may use the information provided by the web server to provide necessary product related information to other customers in the same group, or to receive necessary information from other customers.

As described above, the present invention provides a mobile shopping mall solution for a small shopping mall, so that shopping mall operators can easily produce a mobile shopping mall, and shopping mall customers have a similar tendency in shopping through a social shopping service experience utilizing a social network function. It will be possible to conduct shopping while communicating with the users.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the scope of the present invention .

100: client 102: operator terminal
104: customer terminal 110: network
120: web server

Claims (10)

In the method for providing product information from the web server to the customer terminal,
Registering a tag or keyword related to a shopping mall operated by a business operator terminal;
Receiving customer's personal information from the customer terminal;
Extracting product information to be provided to the customer terminal using the tag or keyword registered from the operator terminal and personal information provided from the customer terminal;
Product information providing method comprising the step of providing the extracted product information to the customer terminal.
According to claim 1, The registered tag or keyword,
Product information providing method characterized in that it comprises at least one of the items to be sold in the shopping mall or the main purchase target.
The method of claim 1, wherein the personal information,
Product information providing method comprising at least one of the purchase propensity, body information, purchase information of the customer.
The method of claim 1,
And receiving the customer information from the web server, providing the at least one of shopping mall information, new product information, event information, and coupon information to the customer terminal.
The method of claim 1,
Grouping the customer terminals into a plurality of groups using the information provided from the customer terminals;
Providing the information of the customer terminal to other customer terminals of the same group.
The method of claim 5, wherein the customer terminal provides product information including sale location information of the product to other customer terminals of the same group.
A service provider terminal for registering tag information or keywords of a shopping mall in operation with a web server;
A customer terminal providing personal information to the web server;
And a web server extracting product information to be provided to the customer terminal using the tag information or keyword registered by the operator terminal and the personal information provided by the customer terminal, and providing the product information to the customer terminal. system.
The method of claim 7, wherein the operator terminal,
Product information recommendation system characterized in that to provide at least one of shopping mall information, new product information, event information, coupon information to the customer terminal using the customer information provided from the web server.
The method of claim 8, wherein the web server,
And grouping the customer terminals into a plurality of groups by using the information provided from the customer terminals, and providing the grouped customer terminals information to other customer terminals of the same group.
The method of claim 9, wherein the customer terminal,
The product information providing system, characterized in that to provide a product related inquiry or purchase history to other customer terminals of the same group by using the information of other customers of the same group provided from the web server.

Images