KR20120003798A - Digital signage and system - Google Patents

Abstract

PURPOSE: A signage terminal and system thereof are provided to efficiently guide or induce neighbor facility by switching display content of advertisement information corresponding to the congestion degree. CONSTITUTION: A laser radar(130) detects an operation path of a moving object P. A display unit(110) displays various information. A terminal controller(151) controls a signage terminal. A base server comprises next. A base controller compares the detected operation path with model data.

Description

Signage terminal and its system {DIGITAL SIGNAGE AND SYSTEM}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a signage terminal and a system that are installed in a public place such as a station square or a shopping street and provide various information around the installation place.

BACKGROUND ART Conventionally, installation type information terminal devices such as kiosk terminals and street terminals that are installed in public places such as station squares and shopping streets and provide various information around the installation place have been known. It is known that these installation type information terminal apparatuses display map information on the display screen and guide to a specific place.

In recent years, there is a lot of movement to consider new possibilities of digital signage (electronic signage) by displays connected to a network. Since the digital signage can change the display appropriately according to the place and time, the digital signage can efficiently send an electronic advertisement to a targeted consumer, and is attracting attention as an advertisement medium replacing a conventional poster or neon sign. .

As one example of such a system, there is an advertisement insertion video delivery system described in Patent Document 1. In this system, a time frame (empty time frame) for displaying an advertisement in each digital signage is registered in advance in the server of an advertisement distributor, and a delivery plan of an electronic advertisement to be displayed in this registered time frame is obtained from the advertiser. The decision is made by the server in consideration of the request and the banning rules and the like, and the advertisement is displayed appropriately by distributing the electronic advertisement information from the server to each digital signage based on this distribution plan. In recent years, as in Patent Document 2, a technique has been proposed for assigning the display of electronic advertisement information so as to increase the profit in an empty time frame of the display of a plurality of digital signage.

[Patent Document 1] Japanese Unexamined Patent Application Publication No. 2008-22298 [Patent Document 2] Japanese Unexamined Patent Publication No. 2010-128694

By the way, digital signage is topical, but since the utilization efficiency and the effect are not clear, it is the fact that it is not widely spread. The most recent topic is to advertise on a screen with a small camera that can recognize a person's face, record the number, gender, and age of the interested person in an instant to see what kind of advertisement is focusing attention. It is reported that data for efficiently operating digital signage has been collected, for example, it is reported that an empirical experiment to be investigated is reported.

On the other hand, since digital signage is installed in a public place, it does not mean that it is only necessary to provide information with high efficiency. For example, by displaying advertisements that focus attention, etc., the surroundings of the place where the user is stopped and installed are congested and adversely affect must also be taken into consideration. In particular, during tidal congestion many people pass, and these passers-by intersect or stop. In such a congestion, by displaying information of high interest, it is necessary to consider the adverse effect on traffic such as congestion around the installation site or severe crossover.

It is therefore an object of the present invention to provide a signage system and a signage terminal which detects the flow of passers around the installation site and provides appropriate advertisement information that is easy to see.

In the signage system or signage terminal according to the present invention, in order to achieve the above object, a laser radar for detecting the operation path of the moving object, a display device for displaying various information, a control unit for controlling the signage terminal, A storage unit for storing various kinds of information is provided, and the control unit compares the operation path of the moving object detected by the laser radar with the model data stored in the moving object trend determination information database, selects the corresponding model data, and then the model data. The display contents of the signage terminal are changed based on the information allocated to the signage terminal.

According to the present invention, since the display contents of the advertisement information can be switched in response to the degree of congestion of the passers-by, the guidance and guidance to surrounding facilities can be effectively realized without causing congestion or crossover of persons that impede the flow of the passers-by. Can be.

1 is a conceptual diagram of a signage system according to the present invention.
2 is a device block diagram of a signage terminal according to the present invention;
3 is a view showing an appearance structure of a signage terminal according to the present invention;
4 is a view showing an appearance structure of a signage terminal according to the present invention;
5 is a view showing an appearance structure of a signage terminal according to the present invention;
6 is a view showing an appearance structure of a signage terminal according to the present invention;
7 is a view showing an appearance structure of a signage terminal according to the present invention;
8 is an installation state diagram showing a detection state of a laser radar according to the present invention;
9 is a data configuration diagram of person trend history information according to the present invention;
10 is a data configuration diagram of a time schedule DB according to the present invention.
11 is a screen diagram of a content information DB according to the present invention;
12 is a screen diagram of a content information DB according to the present invention;
Figure 13 is an analysis of the flow pattern of a person in the signage system according to the present invention.
14 is a model data diagram in person trend determination information according to the present invention;
15 is an operation flow diagram of the signage system according to the present invention.

Hereinafter, the signage system according to the present invention will be described in detail with reference to FIGS. 1 to 15. The signage system according to the present embodiment is introduced into a signage system that provides various information to a user through a plurality of signage terminals (electronic bulletin boards) installed around a station of a public transportation or around a central point of a downtown area. Explain as an example. According to this signage system, it is possible to effectively realize guidance and guidance to surrounding facilities by detecting congestion and moving lines of users around the signage terminal and providing easy-to-view information corresponding to the situation.

First, the signage system according to the present embodiment will be described in detail with reference to FIG. 1. 1 is a conceptual diagram of a signage system. In Fig. 1, the signage system 1 according to the present embodiment includes a base server 50 composed of one or a plurality of servers installed around a specific station or in a specific area including a specific downtown area, and this base server. And a plurality of signage terminals 100 provided at a plurality of predetermined positions in the jurisdiction area 50.

The base server 50 includes a base control unit 51 which collectively controls the signage system 1, a base storage unit 60 which stores various kinds of information, a plurality of signage terminals 100 and codes. And a base communication unit 52 for connecting via short-range wireless or the like, or for connecting to the Internet 10. In the signage system 1 according to the present embodiment, it is possible to operate only in this specific region for the purpose of providing information of the specific region. However, it is possible to expand the region as a collection of specific regions.

For example, a specific area may be set around a station, a base server 50 may be installed at each station, and a host server 20 may be installed to operate the plurality of base server 50. In such an extended signage system 1, an operating company of a public transportation institution such as a subway can be operated as a main agent. In other words, in large cities such as Tokyo and Osaka, railroads are provided like meshes, and it is frequently performed to go to the vicinity of the destination by using the railroad and go to the destination by foot from there. This is especially true for the subway. Furthermore, in the case of the subway, since it is integrated with a large underground shopping center, it is possible to efficiently provide event information and advertisement information of these underground shopping centers.

The base storage unit 60 is provided with a search history information DB (database) 61 in which history information retrieved from each signage terminal 100 is stored, and an installation position and installation direction of each signage terminal 100. The terminal arrangement information DB 62 which stored the condition, the facility information DB 63 which stored the toilet and information center of the station premises, the ground facility information, etc., and the map data in the vicinity of the station or the station premises Map information DB 64, a route search information DB 65 for searching a route to a destination on the premises of the station or around the station, and content information for storing contents such as advertisements displayed by each signage terminal 100; The congestion situation of the DB 70, the time schedule DB 80 which stored the time schedule of the content displayed by each signage terminal 100, and the person (mobile body P) around each signage terminal 100, Person who stores the history information of trends Trend history information D B90 and the person trend determination information DB91 which stored the some model data of the congestion situation and the trend of the person (mobile body P) of the each around the signage terminal 100 is comprised.

In addition, this base server 50 is connected with the personal computer which is not shown in figure, and can perform various settings and input / output of information.

Signage terminals 100 are provided with a plurality of types corresponding to the place where they are installed. In the present embodiment, there are largely divided into an A type terminal 100A mainly focused on providing information to a large number of users, and a B type terminal 100B focused mainly on providing information to individual users.

One of the great features of the signage terminal 100 composed of these two types of terminals includes a large display device 110 and a laser radar 130, and through this laser radar 130, It detects the congestion situation and the trend (flow of the moving body P) of the person (mobile body P) around each signage terminal 100, and responds to the congestion situation and the trend of this detected person (mobile body P), and displays a display apparatus ( It is possible to display appropriate guidance information or advertisement information that is easy to see in 110).

That is, in the conventional signage terminal, it is performed to select and provide the video content (advertisement information) to be displayed in accordance with the tidal time zone. However, it is not clear how far such preset video content is affecting the behavioral psychology of the user. For example, even if the passer-by moves to the special sale place as soon as the special sale advertisement of the time sale displayed by the day is displayed, the preset video content will continue to be displayed as it is. If a passer-by captures the behavior of moving to a bargain store and increases the number of display of the bargain in the time sale, more people can be led to the bargain.

In a recent example of a signage terminal, an experiment is performed to grasp a video content having a high interest of the user by providing a small camera capable of recognizing a human face. However, in this technology, although the video content with high interest can be confirmed, the method which influences the user's behavior is not reached.

Therefore, the inventors of the present invention detect the flow of a passerby (moving body P) around the installation place of the signage terminal 100 with the laser radar 130, and respond to the detected congestion data or the action of the passerby to display the display device ( The idea was to switch the video content displayed on 110). The switching contents include display timing, display density, and the like.

According to the experimental verification of the present inventors, the process of shifting the user to the actual purchase behavior by the user who viewed the advertisement information, "knows" the information, "understands" the information, "convinces" the information, and then "purchases" the information. It can be seen as a transition to action. In the signage system 1 according to the present embodiment, the system can be operated in consideration of the process leading to the purchase behavior of the user.

That is, viewing of video contents such as guide information or advertisement information displayed on the signage terminal 100 in the user's purchase behavior leads to "notice." For example, slowing the display timing leads to the action of "notifying" the advertisement information, stopping to "understand" the information. On the contrary, if the display timing is accelerated, the advertisement information is "notified", but the display is switched, so it is difficult to stop and "understand" the information. On the other hand, when displaying a large advertising screen full of display screens, for example, to reduce the density of the display content, the advertisement information is "notified", "understands" the contents at a glance, or stops to further understand the information. And more convincing action. On the contrary, when the density of the display content is increased, i.e., a large amount of advertisement information is displayed on the display screen, the user may be difficult to "understand" in a short time, but may cause "awareness" of the presence of the advertisement information. In this case, if there is a strong interest, it is also possible to stop in order to obtain the information and to deepen the "understanding". In addition, it is possible to prompt "notice" even for a user located at a position away from the signage terminal by reducing information density and eventually displaying information. In addition, as the user who "knows" the information presented has approached the signage terminal, the display contents are increased in order to increase the density of the display contents and eventually display a lot of small information, thereby prompting further awareness and understanding. It becomes possible.

On the other hand, if the signage terminal 100 displaying various information is not installed in a place where a lot of people come and go, the advertisement effect is low. However, when there are many people coming and going, if the user stops and displays the information "understanding" on the signage terminal 100, there is a risk of congestion or crossover of a passenger (mobile body P). On the contrary, when there are few people coming and going, if the user stops and displays "understanding" information on the signage terminal 100, the signage terminal 100 can be effectively utilized.

In the signage system 1 according to the present embodiment, the flow of the pedestrian (mobile P) is detected by the laser radar 130, and the detected trend data such as congestion data and the moving line of the pedestrian are set in advance. Compared with the person trend determination information, video content having an optimal display content, display timing, display density, and the like can be selected, and the selected video content can be displayed on the display device 110. In the signage system 1 according to the present embodiment, the video content is selected in advance according to the tidal time zone, and the selected video content is combined with the person trend data detected by the laser radar 130. The optimal image content may be displayed on the display device 110.

In addition, another feature of the signage system 1 according to the present embodiment is an A-type terminal 100A mainly focused on providing information to a large number of users, and a focus on providing information to individual users. By the cooperative operation of the B type terminal 100B, it is possible to provide optimum information to the user.

That is, in the present embodiment, the A-type terminal 100A is provided in the main main passage 30, and the B-type is provided in the sub-path 31 of the detection range Q1 of the laser radar 130 of the A-type terminal 100A. The terminal 100B is installed. Then, the motion of the specific person P1 changing within the specific range Z1 included in the detection range Q1 of the laser radar 130 is detected, and the specific person P1 detects the detection range of the laser radar 130 of the B-type terminal 100B. Upon detecting the movement to the specific range Z2 set in Q2, the B-type terminal 100B can display the video content related to the video content watched by the specific person P1 within the specific range Z1 of the A-type terminal 100A. .

That is, in this signage system 1, the behavior ("notification" or "understanding") of the user (specific person P1) in the type A terminal 100A, that is, the type B terminal 100B from the type A terminal 100A. The radar 130 detects the movement of the road, and displays the video content related to the video content (advertisement information) that the user (specific person P1) "knows" or "understands" on the B-type terminal 100B. The user (specific person P1) can be "understood" or "convinced". As a result, when the user (specific person P1) "acquires" the video content (advertisement information), the user can be induced to the video content (advertisement information) to cause the next "purchase" action.

As described above, in the signage system 1, the type A terminal 100A is installed in the main passage 30 where many people come and go, and the user is notified of the flow of the person (mobile P). Or "understand" information to direct the user to the B-type terminal 100B, and the B-type terminal 100B displays relevant information about information that the user "knows" or "understands." , "Understand" or "convince", making it easier to link to the final "buy" action.

Hereinafter, the signage terminal 100 according to the present embodiment will be further described with reference to FIGS. 2 to 7. Here, FIG. 2 shows a device block diagram of the signage terminal 100, and FIGS. 3 to 7 show the external structure of the signage terminal 100.

First, referring to FIG. 2, the device configuration of the signage terminal 100 will be described. In this embodiment, both the A type terminal 100A and the B type terminal 100B have the device configuration shown in FIG. The signage terminal 100 according to the present embodiment includes a terminal control unit 151 for collectively controlling the signage terminal 100 and a terminal storage unit for storing programs, various contents, and the like in the case 150. 152, a terminal communication unit 153 enabling communication with the base server 50, a display device 110 for displaying various types of information, and a touch panel 154 provided on the front of the display device 110. And a speaker unit 155, a power supply unit 156, and a laser radar 130 that generate sound accompanying the content are connected to the bus 157.

The laser radar 130 includes a sensing unit 131 having a range of detection range Q, a sensor controller 132 which collectively controls the laser radar 130, a sensor capable of storing an operation program and various information. The storage unit 133 is included. The sensing unit 131 according to the present embodiment can employ, for example, an apparatus called a conventional scanning type sensor disclosed in Japanese Patent Laid-Open No. 2005-221336. In this embodiment, for example, an operation program of the existing object detection system disclosed in Japanese Patent Laid-Open No. 2009-85927 is stored in the terminal storage unit 152, and the stored operation program is stored in the terminal control unit. By the operation 151, the sensing unit 131 scans the range of the detection range Q, detects the moving object P present in the detection range Q, and calculates the path of the moving object P.

In this signage system 1, the database of each periphery stored in the base storage part 60 may be shared with each terminal memory part 152, and it may operate.

Next, with reference to FIGS. 3-7, the external structure of the signage terminal 100 employ | adopted by this signage system 1 is demonstrated. In this embodiment, as the type A terminal 100A, two types of cases 150 of the type A terminal 100A1 shown in Figs. 3 to 5 and the type A terminal 100A2 shown in Fig. 6 are prepared. As the B type terminal 100B, the case 150 shown in Fig. 7 is prepared. In addition, the A type terminal 100A2 shown in FIG. 6 can also be used as the B type terminal 100B.

First, an appearance structure of the type A terminal 100A1 shown in Figs. 3 to 5 will be described. 3 is a device external view of the A-type terminal 100A1, wherein (a) is a front view, (b) is a right side view, (c) is a perspective view, (d) is a left side view, and (e) is a rear view Fig. (F) is a plan view. Fig. 4 is a device external view showing a characteristic portion of an A type terminal 100A1, which is a front view of (a) and a right side view of (b) and a left side view of (c) and a rear view of (d) and a top view of (e). And (h) the AA cross section is the same embodiment as the A type terminal 100A shown in Fig. 3, and the AA cross section of the (f) front view and (g) the right side view of the (g) diagram is the A type terminal ( Another application of 100A1) is shown. 5 is a use state diagram of the A-type terminal 100A1, wherein (a) is a use state view from the top and (b) is a use state view from the side.

In Fig. 3, this A-type terminal 100A1 employs a 40-inch display device 110 in a vertically long arrangement, and has a case having an overall height of 1730 mm, a width of 640 mm, and a depth of 750 mm. 150). The case 150 includes a thin main body case 160 having a display device 110 having a touch panel 154 on its front surface, a support case 161 that supports the main body case 160 from below; And a plate-shaped leg portion 162 having a low height for supporting the support case 161 so as not to fall. The display device 110 is disposed to face upward from the front surface of the main body case 160, and below the decorative panel 164 provided with sound insulation portions 163 of the speaker portion 155 on both sides, Moreover, the brochure accommodating part 165 formed below the transparent resin material is provided. The upper part of the brochure storage part 165 is open | released, and can receive the catalogs and the brochures of a shopping street from this opening part.

In the present embodiment, the main body case 160 and the support case 161 are formed into a thin shape having the same cross-sectional shape, and the concave grooves 166 are formed in the connection portions of both cases, thereby making them vertically long. The case 150 is formed by dividing the case 150 vertically. Since the concave groove 166 has a structure of returning from the front side to both side surfaces and dividing the side plates formed in the main body case 160 and the support case 161, the structure divided up and down can be emphasized more. Can be.

In the present embodiment, the sensing unit 131 is provided in one corner of the concave groove 166, so that the sensing unit 131 does not protrude from the case 150. The range Q can be obtained. The arrangement structure of the sensing unit 131 will be further described with reference to FIG. 4.

In FIG. 4, FIG. 4 shows the characteristic part (part design) which contains the sensing part 131 of the A type terminal 100A1 of FIG. 3 by a solid line, and shows the other shape with a broken line. 4 shows two embodiments. That is, the characteristic parts of the sensing unit 131 of the embodiment shown in FIG. 3 are represented by (a) (b) (c) (d) (e) (h) degrees, and the characteristic parts of the sensing unit 131. An example of application of (f) to (g) (e) to (j) is an example. In addition, the left side view of an application example is abbreviate | omitted, since the part shown in the circle | round | yen of (d) figure is shown symmetrically. The bottom view is omitted because it is a flat surface.

In the embodiment shown in FIG. 4 (h), a sensing unit 131 in which a quarter of a circle is embedded in a case is provided in one corner of the front side of the concave groove 166. Thereby, there exists an effect which can ensure the detection range Q, without protruding the sensing part 131 from each part of a case.

On the other hand, in the embodiment shown in (j), another sensing unit 134 is provided at a position symmetrical with the sensing unit 131. This makes it possible to sense the trend of users around the signage terminal in a wider range. In addition, even when only one sensing unit is provided, the design can be made symmetrical by providing the dummy sensing unit 134 in a symmetrical position with the sensing unit 131, thereby improving the designability. have.

Next, the arrangement structure of the sensing unit 131 and the internal structure of the A-type terminal 100A will be further described with reference to FIG. 5.

In FIG. 5A, the sensing unit 131 of the present embodiment adopts that the sensing range Q of the sensing unit 131 is 270 degrees. In this case, if the sensing unit 131 having the detection range Q of 270 degrees is to be attached to the case 150, it must protrude outwardly from the case 150. When such a protruding structure is taken, there is a problem that the protruding sensing portion 134 is in contact with a passerby (moving body P), which may be a road obstacle, or that the sensing portion 131 may be damaged. In particular, when it is going to detect a passerby (moving body P), the height to which the sensing part 134 adheres becomes a height which is easy to contact with a passerby (mobile body P).

MEANS TO SOLVE THE PROBLEM In order to solve this subject, the present inventors first thought to provide the sensing part 131 in each part of the rectangular case 150 from the upper surface. According to this arrangement, the detection range Q of 270 degrees can be easily secured. However, even in the arrangement of the corner portions, there is still a problem that most of the sensing portions 131 must protrude from the corner portions.

Therefore, as shown in FIG. 5B, the inventors pay attention to that the display device 110 of the signage terminal 100 needs to be adjusted to the height of the line of sight of the passer-by (passenger P). It was conceived to form a concave groove 166 between the main body case 160 having the display device 110 and the support case 161 supporting the main body case 160 at a high position. . In particular, as shown in (a), if the concave groove 166 is formed to return from the front side to the side, the sensing unit 131 is provided at each corner of the concave groove 166. A detection range Q of 270 degrees can be secured. In addition, if the depth of the concave groove 166 is set to absorb the amount of protrusion of the sensing portion 131, the detection range Q can be secured without protruding the sensing portion 131. In addition, the sensing unit 131 may be hidden from the eyes of the user who views the display device 110.

In addition, in FIG. 5 (b), since the depth of the concave groove 166 is made to absorb the protrusion amount of the sensing part 131 in this embodiment, the main body case 160 and the support case Since the internal mounting space 167 of 161 is not divided into concave grooves 166, the two internal mounting spaces 167 can be used as one continuous internal mounting space. By utilizing the space 167 efficiently, the space 167 can be greatly contributed to the thinning and compacting of the signage terminal 100. In particular, since the signage terminal 100 is installed in a corridor with a lot of human traffic, the thinning and compactness of the signage terminal 100 are very effective.

In addition, since the external appearance of the signage terminal 100, which increases in height, can be divided up and down through the concave groove 166, a compact impression can be given to the user in terms of appearance, thereby improving design. You can.

In the present embodiment, a heavy power supply unit 156 is disposed at the lowermost portion of the internal mounting space 167, and the laser radar 130, the display device 110 at the top, and the display device 110 at the top thereof. The terminal controller 151 or the like is disposed between the laser radar 130 and the laser controller 130 to realize a thinner shape. And the ventilation part 168 which exhausts the heat which generate | occur | produces inside is provided in the upper and lower sides of the back surface.

Next, an appearance structure of the A type terminal 100A2 will be described with reference to FIG. 6. The type A terminal 100A2 differs in that the display device 110 of the vertically long arrangement of the type A terminal A1 is arranged in a horizontally long arrangement, but the other structure has the same function as that of the type A terminal A1. Equipped. However, since the display apparatus 110 of a horizontally long arrangement is employ | adopted, the width | variety of the case 150 becomes 1030 mm. Therefore, if both sides of the case 150 are composed of side plates as in the A type terminal A1, the design is deteriorated. Therefore, both sides of the case 150 have a frame structure in which the side plates are turned to the upper side and the lower side. By forming a large rounding at the corner, the enlargement of the case 150 is reduced.

According to this A type terminal 100A2, since the wide display device 110 is provided at the top of the case 150, the displayed information can be easily seen by a passer-by (passenger P). In addition, the height of the concave groove 166 provided with the sensing unit 131 is set to the same height in order to achieve common use of the operation program.

Next, an appearance structure of the B type terminal 100B will be described with reference to FIG. 7. Since this B type terminal 100B is supposed to be provided in the sub passage 31, it is set as the case 150 smaller than the A type terminal 100A so that the passage may not be interrupted.

Specifically, the display device 110 having a vertically long arrangement of about 20 inches is employed, and its size is set to 1300 mm in height, 400 mm in width and 450 mm in depth. In addition, the side shape of the case 150 is a triangular shape in order to installability, stability, and size reduction of an apparatus. Also in this B type terminal 100B, the device configuration is common to the A type terminal 100A, and the concave groove 166 provided with the sensing unit 131 in order to share the operation program. ) Are set to the same height. Details are omitted because they overlap.

Next, with reference to FIG. 1 and FIG. 2, and FIG. 8 and FIG. 9, the detection operation | movement of the passerby (moving body P) of the laser radar 130 is demonstrated. 8 is an installation state diagram showing a detection state of the laser radar 130. 9 is a data configuration diagram of person trend history information.

First, in FIG. 2, the laser radar 130 according to the present embodiment loads an operation program stored in the sensor storage unit 133 and operates the sensing unit 131 so that the sensor controller 132 operates. P) is detected and the person trend data is transmitted to the base server 50 via the terminal communication unit 153 based on the operation instruction of the terminal control unit 151.

In FIG. 1, the base control unit 51 writes the person trend data acquired through the base communication unit 52 into the person trend history information DB 90, and writes the entered person trend data into the person trend determination information DB 91. In comparison with the model data stored in the control unit, and matched with the specific model data, the instruction contents assigned to the model data, the video contents corresponding to the instruction contents, and the like are transmitted to the signage terminal 100.

In FIG. 8, the sensor control unit 132 (not shown) of the laser radar 130 is turned on with the startup of the signage terminal 100, and the sensing unit 131 is activated to start sensing. In the present embodiment, the detection range Q is set to 270 degrees. In addition, in this embodiment, as shown in FIG.5 (b), the sensing part 131 is provided in the vicinity of the height of the knee of a standard adult. For this reason, as shown in FIG. 8, when the sensing part 131 is sensed, a pair of feet are detected. In this embodiment, the pair of feet to be sensed is determined as one moving object P. FIG. Of course, a pair of feet may be one, or a pair or change with walking, but in this embodiment, the center of a pair of sensing objects of this changing range is determined as one moving body P. FIG. In addition, the position coordinate is set in the detection range Q. In this position coordinate, the passage and the fixed equipment are set in advance in accordance with the installation situation of the signage terminal 100. In addition, when the installation place is an underground shopping mall or the like, the detection range Q can be set in three dimensions.

By the way, when the moving object P1 is detected in the detection range Q, the sensor control part 132 sets a moving body number to the moving object P1, and monitors the track | orbit. For example, when the moving object P1 is detected at arbitrary sensing time t1, the center coordinate of the moving object number is recorded as X coordinate and Y coordinate. The center coordinates of the moving object number at the next sensing time t2 are recorded as the X coordinate and the Y coordinate. By repeating such sensing, the trajectory of the moving body P can be calculated.

In FIG. 8, first, the moving body P1 is detected by the position of coordinate X1, Y2, and it shows that the moving body P1 moved T1 to the coordinate X1, Y4 by the next sensing. And when the moving body P1 moved T1, it showed that the moving body P2 was detected by the coordinate X2 and Y1. By repeating such sensing, the moving body P1 can calculate the trajectory which moves to T1, T2, T3, T4, T5, and T6. Similarly, since the trajectory of the moving body P2 can also be calculated, when the other moving body P is detected, the trajectory is also calculated. In addition, in this embodiment, the moving amount, that is, the speed of the moving body P can also be calculated. Also, as in T4 of the movable body P1, it can be seen that the movable body P is stopped when the amount of movement is small. In addition, since the moving body P3 intersects with the moving body P2, it shows that the trajectory was changed.

In the present embodiment, the trajectory of the moving object P invading the combined wide detection range Q can also be calculated by wrapping the detection ranges Q of the plurality of signage terminals 100.

In addition, in this embodiment, model data which sets the state of the moving object P, such as the number of people or the number of people who stopped, from the situation of the moving object P which exists in the specific range Z of the detection range Q, and the preset data In comparison, the instruction operation assigned to the model data can be made to the corresponding signage terminal 100.

FIG. 9 shows a data configuration diagram for storing the maneuvering of the moving object P described in FIG. 8 in the person trend history information DB 90. As shown in FIG. The base control unit 51 sequentially records the coordinates of the moving object P detected at the sensed time.

In addition, when the mobile body P which has evolved 1 degree from the detection range Q again invades the detection range Q, a new mobile body number is generated. In addition, when it is not a pair of sensing objects, such as a cart and a wheelchair, it determines with one moving body P.

Next, referring to Figs. 1 and 10 to 12, the video content of the signage system 1 according to the present embodiment will be described. 10 shows a data configuration diagram of the time schedule DB. 11 and 12 show screen examples of the content information DB.

First, in FIG. 1, the base control unit 51 of the base server 50 distributes the video content to the predetermined signage terminal 100 according to a time schedule preset for each predetermined signage terminal 100. . That is, the base control unit 51 calls the schedule for each signage terminal 100 stored in the time schedule DB 80, and loads the video content constituting this schedule from the content information DB 70, It is distributed to each signage terminal 100. Of course, you may share this information with the base server 50 and each signage terminal 100, and operate it.

10 shows an example of the content information DB 70. In the main passage 30 near the ticket gate where the signage terminal 100 is installed, the pedestrian's behavior is patterned to some extent depending on the tidal time, because commuters, attendees, customers of shopping malls, etc. use it. . For example, tides have many commuters and commuters, but relatively few visitors in the morning, more shoppers in the afternoon, and more meals and shoppers at night.

Therefore, in the present embodiment, the type of video content to be displayed is divided into weekdays of Monday through Friday, and holidays such as Saturday and Sunday to provide a schedule of video content. In addition, as shown in Fig. 10, the types of video contents to be displayed are organized and displayed according to the customer in a time zone such as morning, afternoon, evening and night.

In the schedule of the video content in each time zone, the video content name and the sequence number are set for each time zone of each signage terminal 100. In the schedule of each time zone, a plurality of advertisement information, guides, and the like are arranged between the content 1 of the basic menu consisting of the facility name and the map, one order is set, and this is repeatedly displayed. When the base control unit 51 reaches a predetermined time, the base control unit 51 calls this schedule from the time schedule DB 80 and delivers the content constituting this schedule from the content information DB 70.

In FIG. 11, in the content information DB 70 of this embodiment, one content is comprised from the some image from which a display density differs. That is, since the display device 110 of the signage terminal 100 is limited in size, the display device 110 of the signage terminal 100 is provided with a "knowing" to the user so that the display screen of the limited size does not interfere with the passage of pedestrians. It is important to raise it. For example, when a large advertisement (less display density or less information amount) is displayed on one display screen, it is possible to cause the user to be alerted in a short time. On the other hand, if a large amount of information (large density and large amount of information) is displayed on a single screen on a single screen, it is difficult to cause the user to be aware of it in a short time, but there is a room for an interested person or time. A person can stop and lead from "knowing" to "understanding."

Therefore, in the present embodiment, for example, contents of a plurality of screen examples are prepared in one advertisement theme as shown in FIG. That is, (a) and (b) are advertisement screens that introduce stores in a shopping street, but (a) is merely an introduction of stores, and (b) is an advertisement screen in which map information of stores is added. Similarly, (c) and (d) are advertisement screens for introducing one store, but (c) is merely an image advertisement, and (d) is a detailed advertisement information screen including a place and other information.

In the present embodiment, either content is registered as an initial value in a schedule set in advance, and the schedule control unit 51 schedules in response to the congestion situation of a passerby (mobile body P) obtained from the laser radar 130. You can change the content set in. In addition, in the present embodiment, a screen example corresponding to this interrupt is prepared for each video content. For example, FIG. 12 shows an example of this interrupt screen example.

The example of FIG. 12 shows an example of a screen for inducing a user to the B type terminal 100B. The base control unit 51, via the laser radar 130, displays the video content displayed at that time when there are many users (moving body P) stopping at the A-type terminal 100A, and in this example, the detailed information of the dining place. The screen example of FIG. 12 prompting display is displayed. Thereby, the user who has stopped at the A type terminal 100A can be guided to the B type terminal 100B.

The video content described above can be similarly employed not only for still images but also for moving images.

In addition, in the present embodiment, not only the density of the information of the video content but also the switching timing can be performed in accordance with the congestion situation. That is, the base control unit 51 can change the display time of each video content in accordance with the congestion situation of the passerby (moving body P) of the laser radar 130.

Next, the person trend determination information DB 91 is demonstrated with reference to FIG. 13 and FIG. Here, FIG. 13 is an analysis diagram of the human flow pattern in this signage system 1. 14 is a model data diagram of person trend determination information set based on an analysis of a person's flow pattern.

In FIG. 13, in the signage system 1 according to the present embodiment, the person trend data obtained by the laser radar 130 intersects the density of a person (mobile P) with the vertical axis, and these people (mobile P) intersect. The number is set on the horizontal axis, and four models of a follow-up model, a deadlock model, a cruise model, and a stay model are set.

That is, the following model is a model in which the density of a person (mobile body P) is high and there is little crossover of a person (mobile body P). This tracking model is directional in the flow of people, and crossover is unlikely to occur. Moreover, this model is easy to form a copper wire, but since it becomes easy to become a space only for movement, it is a model which needs efficient movement promotion.

In addition, the deadlock model tends to be congested because there are many people (mobile bodies P) and the flow is complicated. In addition, this model is a model in which there is a possibility of contact, collision, and the like, and there is a risk in terms of safety.

In addition, since the amount of people (mobile P) is small and there is no flow, the pleasure model tends to be in a busy state. In addition, this model is a model that is required to solve environmental instability because there is a possibility of getting lost, embarrassment, etc., and there is a need for guidance and guidance.

In addition, the staying model has many directional flows of people, and crossover easily occurs. In addition, this model is hard to form a copper wire, but since it is easy to use a purchase etc., it is a model in which various convenience improvement is calculated | required.

In this signage system 1, when it determines with a follow-up model, it provides the various information which gives "awareness" so as to avoid the space of a movement only. Similarly, the staying model is also provided with various information giving "understanding" from "knowing" causing purchase motivation. On the other hand, when it determines with a deadlock model, it provides the various information which gives "knowing" which considered safety side. In addition, in the case of the excursion model, various information giving "understanding" from "knowing" considering guidance and guidance are provided.

In the present embodiment, the four model data are divided into a following model or a deadlock model, a cruise model, or a stay model by a predetermined number of persons (mobile bodies P) within a predetermined detection range Q. Based on the predetermined number of trajectory changes of the person (moving body P) involved in the intersection, it is determined whether the model is a follow-up model or a cruise model, or a deadlock model or a stay model. In addition, as a determination means, the stay time in the predetermined detection range Q of a person (mobile body P) is considered.

In Fig. 14, in the present embodiment, the display contents of the video content are set for each model in correspondence with the four models. In this embodiment, the display density, the display time, the display contents, and the display switching can be changed.

As described above, the display density is the density on the display screen of the content, and the small display density means that a large advertisement is displayed on the display screen, for example. The advertisement is displayed on the display screen. Here, in this embodiment, in order to obtain more display density, the display screen is divided and advertisement information is displayed in these divided areas. The display time is a time for displaying content on a display screen, and can be shortened or lengthened based on a standard.

In this embodiment, the content is switched based on the display density and the display time, but the display content is changed to dynamic or static content, or the switching time for switching the content is instantaneously or continuously performed. It may be.

In the signage system 1 according to the present embodiment, the congestion situation and the moving line of the person (mobile P) acquired by the laser radar 130 are compared with the preset model data, and the corresponding model data is extracted. Displaying video content with an optimal display density or display time assigned to this model data on a display screen enables effective guidance and guidance to nearby facilities without causing traffic jams or traffic jams that impede the flow of passers-by. It can be realized.

Next, the characteristic operation flow of this signage system 1 is demonstrated based on the operation flow of FIG. 15 is an operation flowchart of the signage system.

In Fig. 15, when the signage system 1 starts up, the base control unit 51 determines the date and time, calls the schedule data from the time schedule DB 80, and transmits the video content required for the schedule data to the content information DB ( 70) and deliver it to the corresponding signage terminal 100 (step 200). The distribution data at this stage delivers the initial value.

The person trend data is stored in the person trend determination information DB 91 while the person trend data transmitted from each signage terminal 100 is stored in the person trend history information DB 90 (step 202). Compared with the trend determination information, it is determined by determining which model data among the four model data described in Figs. 13 and 14 the person trend data is (step 204). Then, the video content and information necessary to execute the model data are transmitted to the signage terminal 100 (step 206).

In the present embodiment, whether or not the person trend data has changed and the model data needs to be changed (step 208), whether the person trend data has changed and interrupt display is required (step 212), and the schedule changes Whether or not it is necessary (step 216) is monitored.

In step 208, it is determined whether the person trend data needs to be changed to the model data determined in step 204, and if change is necessary, the flow returns to step 204 to determine the model data.

In step 210, some changes in person trend data requiring interrupt display are set, and when the change occurs, the interrupt display is instructed to the corresponding signage terminal. That is, if it is determined in step 210 that an interrupt display is necessary, the type of the interrupt display is determined (step 212), and the video content allocated to this type is called from the content information DB 70 (extraction), and the corresponding period is displayed. It delivers to the signal terminal and notifies the signage terminal related to this interrupt display.

For example, in the present embodiment, when the moving object P stopped within a specific range Z exceeds the preset time, the video content prompting the user to move to another signage terminal 100 shown in FIG. 12 is displayed. . For example, as described with reference to FIG. 1, the motion of the specific person P1 changing within the specific range Z is detected, and the specific person P1 detects the range Q2 of the laser radar 130 of the B-type terminal 100B. Upon detecting the movement to the specific range Z2 set therein, the B-type terminal 100B displays the video content associated with the video content viewed in the specific range Z1 of the type-A terminal 100A.

In addition, as the type of interrupt display, a case where an extreme phosphoric acid phosphorus occurs, an extreme case of congestion, etc. can be set. As the video content, there is a guide display for prompting the elimination of these phenomena.

In addition, in step 216, the base control part 51 monitors the time of a schedule change, if it is time of a change, it moves to step 200, and if it determines that it is not yet time of a change, it will transfer to step 208.

As described above, the signage system according to the present invention is a signage system including a plurality of signage terminals installed at a specific position and a base server that provides various information to the plurality of signage terminals. The knee terminal includes a laser radar for detecting an operation path of a moving object, a display device for displaying various kinds of information, and a terminal controller for controlling the signage terminal. The base server includes a base controller and a base storage unit. The base storage unit includes a content database and a moving object trend determination information database, wherein the base control unit compares the operation path of the moving object detected by the laser radar with the model data stored in the moving object trend determination information database. , Select the corresponding model data, and assign it to Based on the information, to change the display contents of the signage terminal.

In this case, the base storage unit includes a time schedule database storing display schedules set for each signage terminal, and the base control unit displays various contents on each signage terminal according to the display schedule. The contents of the display schedule can be changed based on the operation path of the moving object detected by the laser radar. In addition, a unique motion path model of a moving object is set in the model data, and when the base controller detects the unusual motion path model, the display content can be changed based on the content set in advance in the unusual motion path model. have. The change of the display content may be the display density or the display time of the content or the interrupt content.

In the present embodiment, a description has been given of a signage system including a base server that provides various information to a plurality of signage terminals, but it can be applied to a single signage terminal. That is, a signage installed at a specific position is provided with a laser radar for detecting an operation path of a moving object, a display device for displaying various kinds of information, a terminal control unit for controlling the signage terminal, and a terminal storage unit storing various kinds of information. As a terminal, the terminal control unit compares the operation path of the moving object detected by the laser radar with model data stored in the moving object trend determination information database, selects the corresponding model data, and applies the information assigned to the model data. On the basis of this, the display contents of the corresponding signage terminal are changed.

In this case, the terminal storage unit includes a time schedule database storing display schedules set for each signage terminal, and the terminal control unit displays various contents in each signage terminal according to the display schedule. The contents of the display schedule can be changed based on the operation path of the moving object detected by the laser radar.

1: signage system
10: Internet
20: host server
30: main passage
31: sub passage
50: stronghold server
51: base control unit
52: base communication unit
60: stronghold memory
61: search history information DB
62: terminal layout information DB
63: Facility Information DB
64: map information DB
65: path search information DB
70: content information DB
80: time schedule DB
90: DB history information DB
91: person trend determination information DB
100: signage terminal
100A: A type terminal
100B: B type terminal
110: display device
130: laser radar
131: sensing unit
132 sensor control unit
133: sensor storage unit
134: sensing part of the dummy
150: case
151: terminal control unit
152: terminal storage unit
153: terminal communication unit
154: touch panel
155: speaker unit
156: power supply
157: bus
160: body case
161: support case
162: leg portion
163: sound insulation
164: Decorative Panel
165: brochure storage
166: concave groove
167: internal mounting space
168 ventilator
Q, Q1, Q2: detection range
Z, Z1, Z2: specific range
P: moving object
P1, P2: specific person

Claims (7)

A signage system comprising a plurality of signage terminals installed at a specific location and a base server that provides various information to the plurality of signage terminals,
The signage terminal includes a laser radar for detecting an operation path of a moving object, a display device for displaying various kinds of information, and a terminal controller for controlling the signage terminal,
The base server includes a base control unit and a base storage unit,
The base storage unit includes a content database and a moving object trend determination information database.
The base control unit compares the motion path of the moving object detected by the laser radar with the model data stored in the moving object trend determination information database, selects the corresponding model data, and based on the information assigned to the model data, To change the display content of the corresponding signage terminal.
Signage system, characterized in that. The method of claim 1,
The base storage unit includes a time schedule database storing display schedules set for each signage terminal,
The base control unit displays various contents in each signage terminal according to the display schedule, and changes the contents of the display schedule based on an operation path of a moving object detected by the laser radar. system. The method according to claim 1 or 2,
In the model data, a unique motion path model of the moving object is set,
And the base controller changes the display content based on the content set in advance in the unusual motion path model when the unique motion path model is detected. The method according to claim 1 or 2,
The change of the display content is a signage system or a display time of the content. The method according to claim 1 or 2,
The change of the display content is an interrupt content. As a signage terminal provided at a specific position with a laser radar for detecting an operation path of a moving object, a display device for displaying various kinds of information, a terminal control unit for controlling the signage terminal, and a terminal storage unit storing various kinds of information. ,
The terminal control unit compares the motion path of the moving object detected by the laser radar with model data stored in the moving object trend determination information database, selects corresponding model data, and based on the information assigned to this model data, To change the display content of the corresponding signage terminal.
Signage terminal, characterized in that. The method of claim 6,
The terminal storage section includes a time schedule database storing display schedules set for each signage terminal,
The terminal control unit displays various contents in each signage terminal according to the display schedule, and changes contents of the display schedule based on an operation path of a moving object detected by the laser radar. terminal.

Images