KR20100006618U - Digital display including Sign ability able to estimate the effectiveness of advertising - Google Patents

Abstract

The present invention is an LCD display for location guidance sign with touch screen for guided sign and location function on existing type of digital display media, infrared sensor for responding to customers, video advertisement, image advertisement, local information and In order to provide various guide information, DID (Digital Information Display; DID) system with touch screen and CCTV for measuring advertisement exposure are integrated and produced as one digital display media, airport, department store, subway It is installed and operated in shopping centers, shopping centers and densely populated areas.

The sign LCD provides location guidance for restaurants, restrooms, and entrances to the installation area, and the DID system provides various video and image ads such as movie trailers, music videos, and CF ads, and local and various life information. In addition, it provides information related to the corresponding advertisement place, and through CCTV, the advertisement effect, that is, advertisement exposure measurement is measured, and security, security, and facility management are also included.

CCTV (Closed Circuit Television), DID, LCD, Guided Sign, Infrared Sensor, Advertising

Description

Digital display including Sign ability able to estimate the effectiveness of advertising}

The present invention is an LCD display for location guidance sign with touch screen for guided sign and location function on existing type of digital display media, infrared sensor for responding to customers, video advertisement, image advertisement, local information and In order to provide various guide information, DID (Digital Information Display) system with touch screen and CCTV for measuring advertisement exposure are integrated and produced as one digital display media.It functions as a digital display media, airport, department store, subway, shopping center. It is installed and operated in a crowded shopping district.

The sign LCD provides location guidance for restaurants, restrooms, and entrances to the installation area.In order to use this information, infrared sensors respond to content that allows customers to search for desired location information. In addition to the basic location information, the customer can be provided with the desired location information, DID (Digital Information Display (DID) system) in the various video and image ads, such as movie trailers, music videos, CF ads and local information and It provides various life information and information related to the advertisement place, that is, hospital use information and medical information when the digital billboard is operated in the hospital, and airport use and travel information when the airport is used, and communicates with consumers through the touch screen. To make it easier to include .

In addition, through the CCTV, the advertisement effect, that is, the advertisement exposure measurement is measured, and the functions of crime prevention, security, and facility management are included, and the advertisement exposure measurement using CCTV includes the cognitive function of objects and characters. It is made through intelligent image recognition technology that can detect the movement of the object.

DID is an abbreviation of Digital Information Display. It is a display device that provides advertisement, video, and sound with various guide information suitable for the installation place in indoor and outdoor department stores, shopping centers, airports, parks, hotels, exhibition halls, etc. Compared to this, it is a composite image device with longer life, improved brightness, and durability of the panel itself.

In addition, each digital display medium is composed of a network through the Internet online, so that the management of posting, modifying, deleting, and adding advertisements is performed on the main operation server. Posted on the site, advertisers can access the website and view the image of the advertisement site and advertisement exposure data in real time, so that the image of the advertisement site can be checked in real time without visiting the advertisement site directly. .

The existing digital display media in the form of interrogation boards simply provide advertisements without additional functions through LCD or PDP display, and the analysis of consumers who use them is not done, and it is mainly used by any age group of customers, males or females. It was impossible to analyze consumer's information about the installation, and the installation place is simply installed and operated by selecting a place with a large number of floating populations or a downtown area.

As a result of performing the advertisement without clearly distinguishing the target of the advertisement, the effect of the advertisement and the analysis thereof are also not clear, which is caused by the problem of the execution of the advertisement cost. In other words, in the advertising costs that are set according to the frequency of advertisement exposure, the existing digital display media do not set the advertising cost according to the frequency of advertisement exposure, but based on the floating population of the advertising area. In addition, the figures for the floating population of the company are not clear, and department stores or shopping centers have set up advertising costs based on daily visits and monthly visitors, and the advertising costs are overestimated and the advertisers have clear evidence to support them. There is no choice but to advertise while paying the over-advertised advertising costs, which will affect the products sold to consumers and eventually lead to consumer damage.

In addition, existing guided signs or billboards are printed on the board or connected to a banner-shaped structure to post guidance and advertisements, such as guided signs or location information, and the content of the information is modified or produced by printing and posted In the case of replacement, new printouts must be produced. During this period, the posting of the changed information cannot be achieved in real time, and additional costs are incurred for each new replacement or modification.

In addition, the visibility is not good at night, and it does not function properly.In order to compensate for this, it is manufactured in the form of a light box and installs fluorescent lights inside to operate it, but not only frequent maintenance such as replacement of fluorescent lights occurs. Whenever the sign information or the contents of the advertisement is replaced, there is a problem in that the printed matter must be continuously made and replaced.

In addition, in the case of the existing guided sign or location guide sign installed in addition to the guided sign or location guide sign installed, the reality is that there is a problem that the customer can not confirm the desired location information.

In order to solve the above problems, the present invention is an LCD display for location guidance sign with touch screen for guided sign and location guidance function on existing digital display media in the form of an interplate board, infrared sensor and video advertisement for functioning in response to the customer. In order to provide image advertisement, local information, and various guide information, the digital information display (DID) system with touch screen and CCTV for measuring the exposure level of the advertisement are integrally formed and produced as a digital display medium. It is installed and operated in airports, department stores, subways, shopping centers and shopping centers.

The LCD display provides denture information on the installation area of the sign function digital display that can measure the advertising effect of the present invention, ie, the location guide function for restaurants, restrooms, subway entrances, etc. The sensor provides content that enables the customer to search for the desired location information, so that the customer can be provided with the desired location information in addition to the basic location guidance function, and responds only when the customer is close to the LCD display. It makes it possible for the customer to search directly through the touch screen instead of the infrared sensor according to the site situation.

In addition, through the DID system, various video advertisements and image advertisements such as movie trailers, music videos, and CF advertisements, local information, various living information, public interest information, and information related to the corresponding advertisement places, such as digital If the billboard is operated in a hospital, it provides hospital use information and medical information, and in the case of an airport, it provides information on airport use and travel, and enables interactive communication by allowing consumers to search and receive the desired information through the touch screen. Interactive) enhance convenience.

In addition, it measures the advertising effect, that is, advertisement exposure, according to the advertisement through CCTV, and the advertisement exposure measurement using CCTV is a cognitive function for the object such as a person or a character and image recognition to detect the movement of the object. By applying the technology, advertisement exposure is measured by detecting a customer using a digital display or a customer in an area exposed to an advertisement on the digital display.

And the video and advertisement exposure data obtained through CCTV are posted on the website through internet online, so the advertiser can access the website without measuring the advertisement site and measure the CCTV image and advertisement exposure site. Data can be checked in real time, and DVR (Digital Video Recorder) based on CCTV control and operation can use hard disk (HDD) or digital video disk (DVD) instead of existing video tape to play or search the saved screen. It is easy and convenient to transmit and edit images because it is stored as a digital signal, and is currently being produced and operated in PC-based form, and can function as security, security and facility management through video data stored in DVR.

In addition, if there is a legal problem caused by CCTV operation according to environmental factors, it is possible to operate by using only the numerical data of the measured advertisement exposure rate without storing CCTV images on the DVR.

Sine function digital display for measuring advertising effectiveness

As described above, according to the present invention, it is possible to solve a part of the existing signage type digital display medium or printed signage using a printed form or a billboard that does not function through a sign function digital display capable of measuring the advertising effect of the present invention. As a result, advertisers have the advantage of providing convenience for advertisers to produce various advertisements by creating advertisements suitable for advertising concepts such as video ads, image ads, and advertisements including information. When the LCD display is applied to a type of induction sign or billboard, it is possible to digitally manage the change or correction of the induction sign and the location information that is posted, thereby reducing the time and cost of printing. Benefits of searching for and checking location information There.

In addition, the touch screen applied to the DID system can directly search and select the digital content desired by the customer, thereby providing convenience through an interactive function that can communicate with each other instead of providing a conventional one-side information.

In addition, through the advertisement exposure data measured using CCTV, it is possible to obtain data for judging whether or not the corresponding advertisement execution place is an effective place for advertisement execution, and also the image data and advertisement exposure obtained through CCTV By posting the data on the Internet website, advertisers can access the website and check the image and advertisement exposure data of the site where the advertisement is carried out in real time, so that the advertiser can save time and money during the site visit. It becomes possible. In addition, it includes security, security, and facility management functions through video of CCTV, so it is possible to manage the installation area. In addition, each digital display medium is linked to a network based on the Internet, and through the main operation server, management and control such as posting, modifying, and deleting advertisements are performed through the main operation server. It is characterized by management and operation.

Referring to the configuration of the subject innovation in detail as follows.

1 is a front view showing the front of a digital display capable of measuring the advertisement of the present invention, when the sign LCD (B) to which the touch screen 10 is applied for the guided sign and the position guidance function and when the customer approaches the same. IR sensor (E) to respond and function, CCTV (D) to measure the exposure of advertisement, DID system (C) with touch screen (10) to provide advertisement and digital information, and sound of advertisement and digital information The speaker 20 for transmitting is integrally constructed and manufactured and operated as one DID medium A.

Sign LCD (B) to which the touch screen 10 is applied to provide convenience signs and location guidance information according to the place where the DID medium (A) is installed and operated to provide convenience to customers looking for the place. . For example, when the present invention is installed and operated in a department store, it functions to inform the customer of the location of the front door, the back door, the customer center, the medical room, the restroom, etc. When approaching (A), the infrared sensor (E) detects this and provides the content to search and confirm the location information desired by the customer, or configure various contents according to the site operation such as the customer welcome message. There are features that can be.

Through the DID system (C), it functions to digitally provide useful information to customers such as video advertisements, image advertisements, guide information, living information, and public information according to the installation place, and applies the touch screen 10 to the customer. It provides interactive contents that can communicate with each other.

In addition, it is possible to measure the exposure of customers and the utilization rate of the content by measuring the advertising effect according to the advertisement execution, that is, the advertisement exposure level through CCTV (D), and through the video of CCTV (D) It also features security and facility management.

2 is a right side view showing the right side of the sign-function digital display capable of measuring the advertisement of the present invention, the upper portion of the sign LCD (B) responsible for the guided sign and location guidance function and the customer can directly search for information Applying the screen 10, the built-in infrared sensor (E) for automatically responding to the customer functioning close to the DID medium (A), there is a video advertising and image advertising and digital information with the customer at the bottom The DID system (C) is built in for the purpose, and the main computer system 40 manages and controls each part, and when installed and operated in various places, the main built in each DID medium (A). The computer system 40 is interworked with each other through a network, and the entire management and control is performed through the main operation server. The management and control of the like may be be fulfilled in real time, thereby reducing the time and cost of maintenance due.

Figure 3 is a perspective view showing the entire digital sign display capable of measuring the advertisement of the present invention, the sign LCD (B) to which the touch screen 10 is applied for the guided sign and location guidance function and the proximity to the customer to use it Infrared sensor (E) to react and function to respond if the CCTV (D) for measuring the exposure of advertisement and DID system (C) with a touch screen (10) to provide a variety of digital information and video advertising and image advertising and A speaker 20 for transmitting sound of advertisement and digital information is integrally constructed and manufactured and operated as one DID medium A.

Sign LCD (B) to which the touch screen 10 is applied to provide convenience signs and location guidance information according to the place where the DID medium (A) is installed and operated to provide convenience to customers looking for the place. . For example, when the present invention is installed and operated in a department store, it functions to inform the customer of the location of the front door, the back door, the customer center, the medical room, the restroom, and the like. When approaching the medium (A), the infrared sensor (E) detects this and provides the content to search and confirm the location information desired by the customer, or configure various contents according to the field operation such as a welcome greeting message to the customer. There are features that can be provided to.

Through the DID system (C), it functions to digitally provide useful information to customers such as video advertisements, image advertisements, guide information, living information, and public information according to the installation place, and applies the touch screen 10 to the customer. It provides interactive contents that can communicate with each other.

In addition, it is possible to measure the exposure of customers and the utilization rate of the content by measuring the advertising effect according to the advertisement execution, that is, the advertisement exposure level through CCTV (D), and through the video of CCTV (D) And security and facility management are possible, and the advertisement exposure measurement using CCTV (D) is an intelligent image recognition technology that can detect the movement of the object and the recognition function of objects such as people or text. By posting the video data and advertisement exposure data obtained through CCTV (D) on the Internet website, advertisers can access the website and check the video and advertisement exposure data of the site where the advertisement is carried out in real time. There is an advantage that can save time and cost, such as site visits according to features and advertisements.

In addition, the DID medium (A) of the present invention is interworked with each other through a network to manage and control the whole through the main operation server, so that the management and control of the addition, replacement, deletion, etc. of the advertisement according to the execution of the advertisement is made in real time. In this case, the maintenance time and cost can be reduced, and the maintenance is made through the rear cover 30 of the DID medium (A).

4 is an exemplary view showing an embodiment of a sign function digital display capable of measuring the advertisement of the present invention, the customer (F) is provided with the location information through the sign LCD (B), and close to the DID medium (A) In this case, the infrared sensor (E) provides the content that the customer (F) can search for and check the desired location information, thereby searching the location information desired by the customer (F) through the touch screen (10) in addition to the basic location information. And check it.

In addition, various advertisements and digital information contents are provided through the DID system (D), and interactive contents capable of bidirectional communication with the customer (F) are provided through the touch screen (10). It is to provide convenience in using the medium (A).

Figure 1 is a front view showing the front of the sign function digital display capable of measuring the advertisement of the present invention.

Figure 2 is a right side view showing the right side of the sign function digital display capable of measuring the present invention.

Figure 3 is a perspective view showing the whole of the sign function digital display capable of measuring the advertisement of the present invention.

4 is an exemplary view showing an embodiment of a sign function digital display capable of measuring the advertisement of the present invention.

<Description of the symbols for the main parts of the drawings>

A: Digital Information Display (DID) Media B: Sign LCD C: DID System D: CCTV E: Infrared Sensor F: Customer

10: touch screen 20: speaker 30: rear cover 40: main computer

Claims (10)

In the sign function digital display that can measure the advertisement of the present invention, a sign LCD with a touch screen for position information and sign function, an infrared sensor for detecting a customer using the function, and the function of providing an advertisement and digital information Signage function that can measure advertisement effect, which is composed of DID system with touch screen, speaker for sound transmission, CCTV for measuring function of exposure to exposure, security and security, and facility management. Digital display According to claim 1, LCD with a touch screen for signing the location information and sign function, an infrared sensor for detecting the customer using the same, and a DID system with a touch screen for the function of providing advertisement and digital information Digital display capable of measuring advertising effects, characterized in that only a combination of some specific functions of the speaker for transmitting sound and sound, CCTV for measuring the exposure of exposure and security and security, facility management The sign display digital display capable of measuring the advertising effect according to claim 1, wherein the sign display LCD to which the touch screen which is responsible for the position information and the sign function is applied is replaced with another type of display such as LCD or PDP. 4. A sign function digital display capable of measuring advertisement effect according to claim 3, wherein the sign LCD with touch screen is applied without a touch screen. The digital display of claim 1, wherein the infrared sensor for detecting the approach of the customer is replaced with a sensor such as a distance sensor or a sensor to operate in response to the movement of the customer. The digital display of the sign function capable of measuring advertisement effects according to claim 1, wherein the DID system having a touch screen is operated without a touch screen for posting an advertisement and providing digital information. The digital display of the sign function capable of measuring advertisement effect according to claim 6, wherein only advertisement or digital information is provided through a DID system using a touch screen for posting an advertisement and providing digital information. The method of claim 1, wherein the function of CCTV, which is responsible for measuring advertisement exposure level, crime prevention and security, and facility management, is in charge of measuring only advertisement exposure level, or is responsible for the function of crime prevention, security, and facility management. Sine function digital display for measuring advertising effectiveness According to claim 1, Sign function digital display capable of measuring the advertising effect, characterized in that the service by posting the video and advertisement exposure data obtained through CCTV on the Internet website According to claim 1, Digital sign display capable of measuring the advertising effect, characterized in that the installation of the DID medium in the form of a signboard plate installed on the wall or the ceiling is changed and installed.

Images