KR200469723Y1 - Multi function digital display able to estimate the effectiveness of advertising - Google Patents

Abstract

The present invention is a DID (Digital Information Display (DID)) system with a touch screen to provide video advertisement and digital information to a digital display that is operated in the form of an existing publication, and a discount coupon to a real display stand for real product display and advertisement. And a coupon issuance system to provide free coupons, card readers for membership authentication and point accumulation, and CCTV (Closed Circuit Television and below) and radar units for measuring advertisement exposure as an integrated digital display media. It is installed and operated in airports, department stores, subways, shopping centers and shopping centers.

In order to measure the advertising effect according to the execution of the advertisement and the issuance of the coupon, that is, the advertisement exposure degree is measured using the CCTV and the radar unit, and the digital display media installed at each place uses the Internet online. It is composed of a network through which the main operation server manages and controls advertisement posting, modification, addition, deletion, etc., and it is possible to measure statistics on the types and quantity of coupons provided to consumers, and through CCTV and radar unit. By posting the obtained image information and advertisement exposure data on the relevant internet website, the advertiser can access the website and check the image of the advertisement site and the advertisement exposure data in real time. And there are features that can reduce the cost.

Advertising, CCTV, Radar Unit, Coupon, DID (Digital Information Display), Real Display

Description

Multi function digital display able to estimate the effectiveness of advertising}

The present invention is a DID (Digital Information Display (DID)) system with a touch screen to provide video advertisement and digital information to a digital display that is operated in the form of an existing publication, and a discount coupon to a real display stand for real product display and advertisement. And a coupon display system to provide free coupons, card readers for membership authentication and point accumulation, and CCTV (closed circuit television) (CCTV) and radar units for measuring the exposure of advertisements as a single digital display It operates as a medium and is installed and operated in airports, department stores, subways, shopping centers and shopping centers.

The DID system provides various video and image advertisements such as movie trailers, music videos, CF advertisements, local information, daily life information, and information related to the place of advertisement, such as hospital use information and various medical services when the installation place of the digital display medium is a hospital. In the case of airports, airports and travel-related information are provided to consumers, and interactive functions that can communicate with consumers through touch screens have been enhanced to enhance convenience for consumers. The effect of advertisement can be enhanced by displaying the actual product of the product to be advertised and showing the product directly to the consumer. The advertisement can be displayed by displaying various real products such as cosmetics, mobile phones, and shoes. Products by applying transparent materials such as It can be checked in detail, protects the display products from external harmful elements, and enhances the display effect on the display products through the product holder and lighting device inside.

The coupon issuer system issues discount coupons and free coupons to consumers who participate in content or corporate promotional events provided by the DID system, and offers various coupons to consumers, including food discount coupons and free beverage coupons for fast food restaurants. In order to receive this service, the consumer authenticates the membership through the card reader, and configures the RFID card reader and the magnetic card reader according to the type of the card so that the consumer does not have inconvenience to use the card reader. In addition to membership verification through mileage points can be provided as a benefit for using the content.

In addition, to measure the advertising effect, that is, the advertisement exposure rate according to the execution of the advertisement and the issuance of the coupon, the advertisement exposure degree is measured using the CCTV and radar unit. It is made through the recognition function of the object and intelligent image recognition technology that can detect the movement of the object, and the advertisement exposure measurement using the radar unit detects the radio wave reflected by the object by generating high frequency radio waves. Advertising exposure is measured by the radar method, and this high frequency radio wave is harmless to the human body and can be measured even at night without lighting.

In addition, the digital display media installed in each place is networked through the Internet online, and the management and control of posting, modifying, adding, and deleting advertisements are performed on the main operation server, and the type and quantity of coupons provided to consumers Statistical measurement on the back and the like becomes possible.

By posting image information and advertisement exposure data obtained through CCTV and radar unit on the relevant internet website, advertisers can access the website and check the image and advertisement exposure data of the site where the advertisement is carried out in real time. It is possible to save the time and cost of the advertisement implementation because it is possible to check the image and advertisement exposure data of the advertisement execution site in real time without visiting the execution site directly.

Digital display media, which are being operated in the form of intervening boards, advertise using displays such as LCD (Liquid Crystal Display (LCD) or below (PDP) or Plasma Display Panel (PDP). Only image ads are provided, and the analysis of the consumers using them is not performed, so there is no function to measure advertisement exposures on which consumers, ie, men, women, and age groups. As a result, the place where the advertisement is carried is also selected by the place where the floating population is large or the shopping concentrated area, and the advertisement media is installed and operated.

As such, since the advertisement is not clearly distinguished from the target of the advertisement, the effect of the advertisement and the analysis thereof are also unclear, which also causes a problem in the execution of the advertisement cost. In other words, in the advertising costs that are set according to the frequency of advertisement exposure, the existing digital display media does not set the advertising cost based on the frequency of advertisement exposure, but is based on the floating population of the region where the advertisement is performed. The floating population in the region is also not clear, and department stores and shopping centers have set up advertising costs based on daily visits and monthly visits, and the advertising costs are overestimated and the advertisers have no clear evidence to support this. There is no choice but to advertise with over-advertised advertising costs, which will soon affect the products sold to consumers, eventually leading to consumer damage.

In addition, it is difficult to secure effect analysis data according to advertisement posting and corporate promotion events, and it is the biggest problem that it is not possible to focus consumer's attention and attention by providing only video and image advertisements that are not discriminated from various media. Soon it will result in that the effect of running the advertisement can not be enhanced.

The present invention is to solve the above problems, DID (Digital Information Display) applied to the touch screen to provide a variety of digital information, such as video advertising, image advertising, local information and living information to the digital display medium that is being operated in the form of existing billboards; DID) system and real product display, real-time exhibition for advertisement and promotion, coupon issuer for issuing various free coupons and discount coupons to benefit consumers using contents provided by DID, and advertisement exposure measurement and crime prevention In addition, CCTV and radar unit for security and facility management are integrated and manufactured as one digital display medium.

The DID system provides various advertisements such as movie trailers, music videos, CF advertisements, local information and living information, information related to the corresponding advertisement places, that is, hospital usage information and medical information in the case of a hospital, airport usage information and travel information in an airport, etc. Information is digitalized to provide interactive contents that can communicate with consumers through touch screens.In the real exhibition, advertisements and promotions are carried out through real product exhibitions, and various products such as cosmetics, mobile phones, and shoes can be displayed.

The coupon issuer issues free coupons and discount coupons that are provided as a benefit when the consumer participates in corporate promotional events provided by DID content. Free coupons for fast food restaurants, discount coupons for restaurants, discount coupons for large marts, etc. To provide the type of coupon to the consumer, in addition to using the content provided by the DID to receive the coupon, the consumer can be provided with a coupon, per consumer per day per day to limit the indiscriminate coupon issuance 1 It is possible to receive various types of coupons, and it is possible to provide various coupons according to the on-site operating environment and the company's policy of providing the coupons. Recognize the card reader and get a membership verification To get the ball, and the types of cards issued to consumers is that existing RFID card and magnetic card, configure the RFID card reader and magnetic card reader for use with all of them and to increase the ease of use for consumers.

In addition, to measure the advertising effect, that is, the advertising exposure level, CCTV and radar units are used to measure the advertising exposure of the corresponding advertising area. It is made through the cognitive function and intelligent image recognition technology that can detect the movement of the object, and the advertisement exposure measurement using the radar unit generates a high frequency radio wave and detects the radio wave reflected by the object. Advertising exposure is measured through this, and high frequency radio waves are harmless to the human body and can be measured even at night without lighting.

In addition, the digital display installed in each place is connected to the network through the Internet online to manage the posting, modification, addition, and deletion of advertisements on the main operation server, and the number of coupons issued to consumers per day, It is possible to measure coupon preferences by type of industry, and data on image information obtained through CCTV and radar units, advertisement exposure data, and consumer analysis data according to coupon issuance are posted on the relevant internet website, and advertisers can visit the website. By accessing the website, advertisement exposure data, and consumer analysis data can be checked in real time, advertisers can check the image of the advertisement site in real time without visiting the advertisement site directly. Suitable for the nature of the product to be advertised through Since it is possible to select the method and place of advertisement through the Internet, there is an advantage that it can save time and money according to advertisement.

In addition, DVR (Digital Video Recorder) according to CCTV control and operation is easy to play or search the saved screen by using hard disk (HDD) or digital video disk (DVD) instead of existing video tape, and is stored as digital signal. It is also convenient for editing and transmitting images, and is currently being produced and operated in the form of PC-based system. It can also function as a security and security through video data stored in DVR.

In addition, if there is a legal problem due to the CCTV installation operation according to environmental factors, it may be possible to use only the numerical data of the measured advertisement exposure rate without storing the CCTV video on the DVR.

Multifunctional digital display for measuring advertising effectiveness

As described above, according to the present invention, the advertiser selects various media according to the execution of the advertisement by constructing and operating a DID system, a real exhibition, a coupon issuer, a card reader, a CCTV and a radar unit for measuring the advertising effect. You can advertise. In the case of video and image advertising, and in order to provide advertising contents or various information that can be communicated with consumers, advertisements and promotions are carried out through the DID system. If you want to show and advertise, you can advertise and promote by displaying products using the real-time exhibition, and you can provide various free coupons and discount coupons as a benefit to the participation of consumers. have.

And by posting the video data and advertisement exposure data obtained through CCTV and radar unit on the Internet website, the advertiser can access the website and check the image and advertisement exposure data of the site where the advertisement is carried out in real time. As a result, advertisers can save time and money through analysis of whether or not the place where the advertisement is effective is effective for advertisement and on-site visit and analysis according to the advertisement through the advertisement exposure data measured through CCTV and radar unit. In addition, it also has the function of security and security and facility management through the image of CCTV, which can reduce facility installation cost for separate security and security for the installation area.

In addition, the digital display installed in each place is connected to the network based on the Internet, and the management and control of posting, modifying, adding, and deleting the advertisements are carried out remotely through the main operation server. It is characterized by management and operation according to advertisement execution without limitation.

Referring to the configuration of the subject innovation in detail as follows.

1 is a front view showing the front of the multi-function digital display capable of measuring the advertising effect of the present invention, the top of the multi-function digital display medium (A) CCTV (10) and the radar unit for the function of measuring the exposure exposure and the security and security 20 and a speaker 30 for sound transmission are built in, and at the bottom, a DID system (B) to which a touch screen 40 is applied to provide digitized information such as video advertisements, image advertisements, local information, and living information. And a real exhibition (C) is configured for advertising and promotion through the display of the real product, the real display (C) is to apply the tempered glass (50) to protect the exhibition product from harmful elements from the outside. The coupon issuer (D) for printing and providing coupons to consumers according to the free coupon and discount coupon contents provided through the DID system (B) and the card readers (E, F) for membership authentication and mileage point accumulation The card readers (E, F) are inconvenient for consumers to use by combining the RFID card reader (E) and the magnetic card reader (F) to use both an RF card and a magnetic card. There should be no bins.

The consumer checks the advertisements and information provided by the DID system (B), and can use interactive contents that can be communicated with each other through the touch screen 40. For example, a free coupon provided through the DID system (B) and In order to obtain a discount coupon, after receiving membership certification on the card reader (E, F) using the membership card possessed by the consumer and selecting the desired coupon, the corresponding coupon selected by the consumer is issued through the coupon issuer (D). Consumers can use this coupon to receive various benefits, and this coupon issues various types of coupons such as beverage coupons and discount coupons for fast food restaurants, meal discount coupons for restaurants, and prizes for prizes for promotional events conducted by companies. It is possible to operate by applying a thermal transfer coupon and a barcode applied coupons.

In addition, the advertisement exposure is measured by detecting a consumer using the multi-function digital display medium A through the CCTV 10 and the radar unit 20, and the advertisement exposure measurement using the CCTV 10 is performed by a person or a character. Recognition function of the object and the intelligent image recognition technology that can detect the movement of the object is made, and the advertisement exposure measurement using the radar unit 20 is a radio wave generated by reflecting back to the object to generate a high frequency wave Advertising exposure is measured through a radar method that detects the radio frequency. This high frequency radio wave is harmless to the human body and can be measured even at night without lighting.

The CCTV 10 and the radar unit 20 are installed in the same direction as the direction in which the digital display for advertising is exposed so that the advertisement exposure can be measured for the floating population and consumers using the subject innovation.

In addition, when an advertiser performs advertisements and promotions through the display of real products, advertisements and promotions can be carried out through the real exhibition (C), and various products such as mobile phones, cosmetics, and shoes can be displayed.

2 is a right side view showing the right side of the multi-function digital display capable of measuring the advertising effect of the present invention, the top of the CCTV (10) and radar unit (20) and DID system (B) for measuring the exposure of the advertisement and crime prevention and security Speaker 30 for outputting sound from the built-in is built-in, and at the bottom is a DID system (B) for providing a variety of information, such as video advertising and image advertising and local information and life information is configured, The touch screen 40 for operating interactive content capable of mutual communication is applied.

In addition, through the real exhibition (C), the real products of the corresponding advertisement products are displayed and advertisements and promotions are carried out, and the exhibition products are protected by the tempered glass 50, and the transparent glass, such as tempered acrylic or bulletproof glass, is transparent It can be operated by replacing it with materials that can protect the exhibited products from external harmful elements.

In addition, the coupon issuer (D) is configured for the purpose of benefiting the consumer according to the content provided by the DID system (B), for example, the consumer can use the free coupon or discount required by the user through the DID system (B) When the coupon is selected, the coupon selected by the consumer is issued through the coupon issuer (D), and card readers (E, F) are configured for membership issuance required for coupon issuance and mileage point accumulation, and RFID card reader (E) and By configuring the magnetic card reader (F) together, convenience is provided so that consumers do not have inconvenience.

And by the main computer system 60 embedded in the multi-function digital display medium (A) CCTV (10), radar unit 20, DID system (B), coupon issuer (D), card reader (E, F) Control and management of the multi-function digital display medium (A) installed in each place is linked to the network based on the Internet through the main computer system 60, the posting and modification of the advertisement remotely from the main operation server, The management and control of the addition, deletion, etc. is made to reduce the operating time and cost, and the maintenance such as repair and replacement of the system embedded in the multifunctional digital display medium A is performed through the rear cover 70. .

3 is a perspective view showing the whole of the multi-function digital display capable of measuring the advertising effect of the present invention, the top of the multi-function digital display medium (A) CCTV (10) and the radar unit for the function of measuring the exposure exposure and the security and security 20 and a speaker 30 for sound transmission are built in, and at the bottom, a DID system (B) to which a touch screen 40 is applied to provide digitized information such as video advertisements, image advertisements, local information, and living information. The real exhibition (C) is configured to carry out advertising and promotion through the display of real products and the real exhibition (C) applies tempered glass 50 to protect the exhibition products from harmful elements. The coupon issuer (D) for printing and providing coupons to consumers according to the free coupon and discount coupon contents provided through the DID system (B) and the card readers (E, F) for membership authentication and mileage point accumulation This card reader (E, F) is used by consumers by configuring the RFID card reader (E) and the magnetic card reader (F) to use both the RF card and the magnetic card of the card type. There is no inconvenience.

The DID system (B) includes video advertisements such as CF advertisements, movie trailers, music videos, and full color image advertisements, image advertisements, digitized living information and guidance information, information related to the installation place, ie hospital use information, and In the case of airports, medical information, airport use and travel-related information are provided, and the touch screen 40 is applied to the front to enable mutual communication with consumers, and the consumer selects desired content through the touch screen 40. And the touch screen 40 may be removed and operated according to the configuration of the content. In addition, the speaker 30 for outputting the sound transmitted from the DID system (B) is built in the top.

The real exhibition (C) enables the display of real products for the purpose of advertising and promotion, and the outside of the real exhibition (C) applies tempered glass 50 to protect the display products from external harmful elements, and the tempered glass In addition to (50), it can be replaced with transparent materials such as tempered acrylic and bulletproof glass.

The coupon issuer (D) functions to provide consumers with various discount coupons and free coupons provided by using contents operated in the DID system (B), fast food discount coupons, food court discount coupons, beverage coupons, and the like. Can provide various coupons provided by each company, can apply thermal transfer printing coupons and coupons applied with a bar code, and in the provision of coupons through membership authentication through card readers (E, F) It is to provide the RFID card reader (E) and magnetic card reader (F) together due to the various card types of affiliates so that consumers do not have inconvenience.

In addition, the advertisement exposure is measured by detecting a consumer using the multi-function digital display medium A through the CCTV 10 and the radar unit 20, and the advertisement exposure measurement using the CCTV 10 is performed by a person or a character. Recognition function of the object and the intelligent image recognition technology that can detect the movement of the object is made, and the advertisement exposure measurement using the radar unit 20 is a radio wave generated by reflecting back to the object to generate a high frequency wave Advertising exposure is measured through a radar method that detects the radio frequency. This high frequency radio wave is harmless to the human body and can be measured even at night without lighting.

The CCTV 10 and the radar unit 20 are installed in the same direction as the direction in which the digital display for advertising is exposed so that the advertisement exposure can be measured for the floating population and consumers using the subject innovation.

In addition, the management and control of each system is performed by the main computer 60 embedded in the multifunction digital display medium A. The multifunction digital display medium A installed at each place is networked based on the Internet online. The management and control of posting, modifying, adding, and deleting advertisements are performed remotely from the main operation server, which can reduce time and cost according to the operation, and through CCTV (10) and radar unit (20) By publishing the obtained video information, advertisement exposure data, and statistical data according to coupon issuance through the relevant internet website, the advertiser accesses the website to view the image of advertisement site, advertisement exposure data, and coupon issuance statistics. Data can be checked in real time, allowing advertisers to run ads without visiting the site. It is possible to check the image of the market and the exposure level and various data according to it in real time, and through this, it is possible to analyze the usage and propensity of consumers, so that it is possible to analyze the appropriate advertisement method and the place of advertisement suitable for the advertisement product. .

In addition, the DVR (Digital Video Recorder), which is in charge of the control and operation of the CCTV 10, uses a hard disk (HDD) or a digital video disk (DVD) instead of the existing video tape to easily play or search the stored screen. Since it is stored as a signal, it is convenient to edit and transmit images, and it is currently produced and operated in a PC-based form, and it is possible to perform security and security functions through video data stored in the DVR.

In addition, if there is a legal problem about the portrait right for the consumer according to the CCTV 10 installation operation according to environmental factors, the image of the CCTV 10 is not stored in the DVR and only the numerical data of the measured advertisement exposure degree is used. This has the advantage of being possible.

And the maintenance and repair for each system is made through the rear cover 70 of the multi-function digital display medium (A).

4 is an exemplary view showing an embodiment of a multi-function digital display capable of measuring the advertising effect of the present invention, the consumer (G) is a consumer (G) among the coupons provided in the DID system (B) to which the touch screen 40 is applied After selecting the desired coupon, the member card held by the consumer (G) through the corresponding card reader of the RFID card reader (E) or magnetic card reader (F) through the corresponding card reader to the consumer (G) through the coupon issuer (D) The selected coupon is issued.

In addition, the advertisement exposure measurement can be measured for the customer (G) using the DID system (B) or the area where the advertisement is exposed through the CCTV 10 and the radar unit 20 mounted on the upper side of the multifunctional digital display medium A. Will be done.

1 is a front view showing the front of the multifunctional digital display capable of measuring the advertising effect of the present invention.

2 is a right side view showing the right side of the multifunctional digital display capable of measuring the advertising effect of the present invention.

3 is a perspective view showing the whole of the multifunctional digital display capable of measuring the advertising effect of the present invention.

4 is an exemplary view showing an embodiment of a multifunctional digital display capable of measuring the advertising effect of the present invention.

<Description of the symbols for the main parts of the drawings>

A: Multi-function digital display medium B: DID system C: Physical exhibition D: Coupon issuer E: RFID card reader F: Magnetic card reader G: Consumer

10: CCTV 20: Radar Unit 30: Speaker 40: Touch Screen 50: Tempered Glass 60: Main Computer 70: Rear Cover

Claims (13)

In the multi-functional digital display that can measure the advertising effect, advertisements are displayed through CCTV, radar unit for measuring advertisement exposure, DID system with touch screen for providing video advertisement and digital information, speaker for real sound output, and real product display. In order to provide a coupon to consumers and a real-time exhibition, RFID card reader and magnetic card reader for membership authentication and mileage accumulation are integrated and operated.    Multi-function digital display capable of measuring the advertising effect, if the user participates in the advertisements and events provided by the advertiser to provide the coupon to the consumer through the membership authentication only to the consumer delete delete delete delete delete delete delete delete delete delete delete delete

Images